{"id":9483,"date":"2025-04-09T22:32:16","date_gmt":"2025-04-09T15:32:16","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=9483"},"modified":"2025-06-29T23:35:04","modified_gmt":"2025-06-29T16:35:04","slug":"chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/","title":{"rendered":"Ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Chan_dung_cua_khach_hang_la_gi\" >Ch\u00e2n dung c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Muc_dich_xay_dung_chan_dung_khach_hang\" >M\u1ee5c \u0111\u00edch x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Hieu_khach_hang_muc_tieu\" >Hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Chon_mot_phan_khuc_thi_truong_hieu_qua\" >Ch\u1ecdn m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Phat_trien_san_phamdich_vu_phu_hop\" >Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Cai_thien_hieu_qua_tiep_thi\" >C\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Cai_thien_ty_le_chuyen_doi\" >C\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Cai_thien_dich_vu_khach_hang\" >C\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Cac_thanh_phan_cua_chan_dung_khach_hang\" >C\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Nguon_thong_tin\" >Ngu\u1ed3n th\u00f4ng tin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#dam_dong\" >\u0111\u00e1m \u0111\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Dau_don_dau\" >\u0110au \u0111\u1edbn (\u0111au)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Hanh_vi_so_thich\" >H\u00e0nh vi, s\u1edf th\u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Tro_ngai_va_vai_tro\" >Tr\u1edf ng\u1ea1i v\u00e0 vai tr\u00f2<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Cac_buoc_de_xac_dinh_chan_dung_khach_hang\" >C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Buoc_1_Xac_dinh_muc_tieu_xay_dung\" >B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Buoc_2_Thu_thap_du_lieu\" >B\u01b0\u1edbc 2: Thu th\u1eadp d\u1eef li\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Buoc_3_Thong_tin_quy_trinh_duoc_thu_thap\" >B\u01b0\u1edbc 3: Th\u00f4ng tin quy tr\u00ecnh \u0111\u01b0\u1ee3c thu th\u1eadp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Buoc_4_Tao_mot_ban_sac_va_khuon_mat\" >B\u01b0\u1edbc 4: T\u1ea1o m\u1ed9t b\u1ea3n s\u1eafc v\u00e0 khu\u00f4n m\u1eb7t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Buoc_5_Hoan_thanh_chan_dung_khach_hang\" >B\u01b0\u1edbc 5: Ho\u00e0n th\u00e0nh ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Cac_loai_chan_dung_pho_bien\" >C\u00e1c lo\u1ea1i ch\u00e2n dung ph\u1ed5 bi\u1ebfn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Gia_tri_tho_san\" >Gi\u00e1 tr\u1ecb th\u1ee3 s\u0103n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#nha_nghien_cuu\" >nh\u00e0 nghi\u00ean c\u1ee9u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Cac_tin_do_thuong_hieu\" >C\u00e1c t\u00edn \u0111\u1ed3 th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#dua_cho\" >\u0111\u01b0a cho<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.ckconitsha.com\/vn\/chan-dung-khach-hang-la-gi-cac-buoc-xay-dung-hieu-qua\/#Khach_hang_khong_co_dinh_huong\" >Kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">Ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m kh\u00f4ng qu\u00e1 l\u1ea1 khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. B\u1eb1ng c\u00e1ch v\u1ebd ch\u00e2n dung kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecd mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau, do \u0111\u00f3 thi\u1ebft k\u1ebf c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p. <\/p>\n<h2 id=\"chan-dung-khach-hang-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chan_dung_cua_khach_hang_la_gi\"><\/span>Ch\u00e2n dung c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Kh\u00e1ch h\u00e0ng (kh\u00e1ch h\u00e0ng) l\u00e0 m\u1ed9t h\u1ed3 s\u01a1 \u0111\u1ea1i di\u1ec7n c\u1ee7a m\u1ed9t ho\u1eb7c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau, bao g\u1ed3m v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi, t\u00e2m l\u00fd, s\u1edf th\u00edch, th\u00f3i quen, th\u00f3i quen v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align: justify\">Th\u00f4ng tin v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c thu th\u1eadp b\u1edfi c\u00e1c quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng ho\u1eb7c ph\u1ecfng \u0111o\u00e1n. &#8230; Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn th\u1ee9c r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai. <\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"Ch\u00e2n dung c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/06\/1-chan-dung-khach-hang.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nCh\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 c\u00f4ng ty mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau<\/em><\/p>\n<h2 id=\"muc-dich-xay-dung-chan-dung-khach-hang\"><span class=\"ez-toc-section\" id=\"Muc_dich_xay_dung_chan_dung_khach_hang\"><\/span>M\u1ee5c \u0111\u00edch x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng cho nhi\u1ec1u ph\u1ea7n c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p, ch\u1eb3ng h\u1ea1n nh\u01b0 ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, &#8230; <\/p>\n<h3 id=\"hieu-ro-khach-hang-muc-tieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Hieu_khach_hang_muc_tieu\"><\/span>Hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Th\u00f4ng qua ch\u00e2n dung kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. T\u1eeb \u0111\u00f3, xin vui l\u00f2ng n\u1eafm b\u1eaft nh\u1eefng s\u1edf th\u00edch v\u00e0 n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m trong t\u01b0\u01a1ng lai v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh v\u00e0 c\u01a1 s\u1edf truy\u1ec1n th\u00f4ng. <\/p>\n<h3 id=\"lua-chon-phan-khuc-thi-truong-hieu-qua\"><span class=\"ez-toc-section\" id=\"Chon_mot_phan_khuc_thi_truong_hieu_qua\"><\/span>Ch\u1ecdn m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ph\u00e2n t\u00edch ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u, h\u00e0nh vi v\u00e0 xu h\u01b0\u1edbng mua h\u00e0ng c\u1ee7a h\u1ecd \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea1m \u0111\u00fang m\u1ee9c \u0111\u1ed9 \u0111au \u0111\u1edbn thay v\u00ec \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 \u00edt quan t\u00e2m h\u01a1n.<\/p>\n<h3 id=\"phat-trien-san-pham-dich-vu-phu-hop\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phat_trien_san_phamdich_vu_phu_hop\"><\/span>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Th\u00f4ng qua ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ea5y kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, ch\u00ednh s\u00e1ch \u01b0u ti\u00ean, ch\u00ednh s\u00e1ch giao h\u00e0ng ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng x\u1ea5u, do \u0111\u00f3 &#8230; do \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c.<\/p>\n<h3 id=\"tang-hieu-qua-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cai_thien_hieu_qua_tiep_thi\"><\/span>C\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">N\u1ed9i dung v\u00e0 gi\u00e1 tr\u1ecb t\u1ed1t l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft quan tr\u1ecdng \u0111\u1ec3 c\u00e1c c\u00f4ng ty thu h\u00fat v\u00e0 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, c\u00e1c c\u00f4ng ty c\u1ea7n c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1, kh\u00f3 kh\u0103n v\u00e0 gi\u1ea3i ph\u00e1p m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm. <\/p>\n<p style=\"text-align: justify\">Khi s\u1eed d\u1ee5ng v\u00e0 tri\u1ec3n khai th\u00f4ng tin \u0111\u1ec3 nh\u1eadn ra v\u00e0 th\u1ef1c hi\u1ec7n th\u00f4ng \u0111i\u1ec7p cho kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u01a1i d\u1eady s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 tin t\u01b0\u1edfng t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<h3 id=\"nang-cao-ty-le-chuyen-doi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cai_thien_ty_le_chuyen_doi\"><\/span>C\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">B\u1eb1ng c\u00e1ch hi\u1ec3u ch\u00e2n dung c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 kinh doanh ph\u00f9 h\u1ee3p. \u0110\u1ed3ng th\u1eddi, \u0111i\u1ec1u n\u00e0y c\u0169ng gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng, khuy\u1ebfn kh\u00edch h\u1ecd quay l\u1ea1i mua h\u00e0ng v\u00e0 t\u0103ng l\u00f2ng trung th\u00e0nh.<\/p>\n<h3 id=\"cai-thien-dich-vu-khach-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cai_thien_dich_vu_khach_hang\"><\/span>C\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">T\u1eeb h\u1ed3 s\u01a1 ch\u00e2n dung kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 t\u00edch c\u1ef1c cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u01b0\u1edbc khi h\u1ecd \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u. V\u00ed d\u1ee5, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m chi ti\u1ebft v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p t\u1eeb kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng t\u1ed1t cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"L\u1ee3i \u00edch c\u1ee7a ch\u00e2n dung kh\u00e1ch h\u00e0ng\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/06\/2-muc-dich-xay-dung-chan-dung-khach-hang.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nCh\u00e2n dung kh\u00e1ch h\u00e0ng ch\u00ednh x\u00e1c gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/em><\/p>\n<h2 id=\"cac-thanh-phan-cua-chan-dung-khach-hang\"><span class=\"ez-toc-section\" id=\"Cac_thanh_phan_cua_chan_dung_khach_hang\"><\/span>C\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a ch\u00e2n dung kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 ch\u00e2n dung kh\u00e1ch h\u00e0ng:<\/p>\n<h3 id=\"nguon-thong-tin\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Nguon_thong_tin\"><\/span>Ngu\u1ed3n th\u00f4ng tin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ec3 thu h\u00fat c\u00e1c tri\u1ec3n v\u1ecdng ph\u00f9 h\u1ee3p, c\u00e1c doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh n\u01a1i h\u1ecd tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn th\u01b0\u1eddng xuy\u00ean. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3, ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<h3 id=\"nhan-khau-hoc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"dam_dong\"><\/span>\u0111\u00e1m \u0111\u00f4ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">V\u1edbi d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 tu\u1ed5i t\u00e1c, gi\u00e1o d\u1ee5c, thu nh\u1eadp, gi\u1edbi t\u00ednh, khu v\u1ef1c sinh ho\u1ea1t, v.v., c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ef1 nh\u1eadn d\u1ea1ng v\u00e0 chia ch\u00fang th\u00e0nh c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00e1c nhau. Do \u0111\u00f3 t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p ho\u1eb7c t\u1ea1o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ph\u00f9 h\u1ee3p tr\u00ean n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o. <\/p>\n<h3 id=\"diem-dau-painful\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Dau_don_dau\"><\/span>\u0110au \u0111\u1edbn (\u0111au)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110au \u0111\u1edbn (\u0111au) l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng g\u1eb7p ph\u1ea3i trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y ho\u1eb7c khi vi\u1ec7c mua h\u00e0ng b\u1eaft \u0111\u1ea7u. \u0110i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh nghi\u1ec7p, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111i\u1ec3m \u0111au c\u1ee7a ch\u00ednh doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify\">Nh\u1eefng \u0111i\u1ec3m \u0111au n\u00e0y c\u00f3 th\u1ec3 l\u00e0 quy tr\u00ecnh t\u00e0i ch\u00ednh, mua s\u1eafm, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c t\u1ebf, kinh nghi\u1ec7m d\u1ecbch v\u1ee5 k\u00e9m, t\u01b0\u01a1ng t\u00e1c m\u1edd \u0111\u1ee5c gi\u1eefa c\u00e1c c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng, &#8230;<\/p>\n<p style=\"text-align: justify\">Hi\u1ec3u c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i v\u00e0 hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p. \u0110\u1ed3ng th\u1eddi, so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, ch\u00ednh x\u00e1c t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n<h3 id=\"hanh-vi-so-thich\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Hanh_vi_so_thich\"><\/span>H\u00e0nh vi, s\u1edf th\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a th\u00f4ng tin c\u1ea7n thi\u1ebft trong ch\u00e2n dung kh\u00e1ch h\u00e0ng. Ph\u00e2n t\u00edch c\u1ea9n th\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau H\u00e0nh vi v\u00e0 l\u1ee3i \u00edch \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mu\u1ed1n, nhu c\u1ea7u v\u00e0 h\u00e0nh \u0111\u1ed9ng. <\/p>\n<p style=\"text-align: justify\">\u0110\u1ed3ng th\u1eddi, t\u1eeb d\u1eef li\u1ec7u ph\u00e2n t\u00edch trong qu\u00e1 kh\u1ee9 v\u1ec1 h\u00e0nh vi v\u00e0 l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p. <\/p>\n<h3 id=\"tro-ngai-va-vai-tro\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tro_ngai_va_vai_tro\"><\/span>Tr\u1edf ng\u1ea1i v\u00e0 vai tr\u00f2<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Vi\u1ec7c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00f4ng ch\u1ecdn mua s\u1ea3n ph\u1ea9m kinh doanh l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau. Hi\u1ec3u v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c r\u00e0o c\u1ea3n n\u00e0y s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat h\u1ecd. <\/p>\n<p style=\"text-align: justify\">Nh\u1eefng g\u00ec ti\u1ebfp theo l\u00e0 nh\u1eadn d\u1ea1ng v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, v\u00e0 nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh c\u0169ng r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1eadp trung v\u00e0o vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, t\u0103ng t\u1ef7 l\u1ec7 truy c\u1eadp v\u00e0 chuy\u1ec3n \u0111\u1ed5i cho kh\u00e1ch h\u00e0ng nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"C\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a ch\u00e2n dung kh\u00e1ch h\u00e0ng\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/06\/3-thanh-phan-cua-chan-dung-khach-hang.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nCh\u00e2n dung kh\u00e1ch h\u00e0ng th\u1ec3 hi\u1ec7n th\u00f4ng tin v\u1ec1 d\u00e2n s\u1ed1, h\u00e0nh vi v\u00e0 n\u1ed7i \u0111au<\/em><\/p>\n<h2 id=\"cac-buoc-xac-dinh-chan-dung-khach-hang\"><span class=\"ez-toc-section\" id=\"Cac_buoc_de_xac_dinh_chan_dung_khach_hang\"><\/span>C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng<\/li>\n<li>B\u01b0\u1edbc 2: Thu th\u1eadp d\u1eef li\u1ec7u<\/li>\n<li>B\u01b0\u1edbc 3: Th\u00f4ng tin quy tr\u00ecnh \u0111\u01b0\u1ee3c thu th\u1eadp<\/li>\n<li>B\u01b0\u1edbc 4: T\u1ea1o m\u1ed9t b\u1ea3n s\u1eafc v\u00e0 khu\u00f4n m\u1eb7t<\/li>\n<li>B\u01b0\u1edbc 5: Ho\u00e0n th\u00e0nh ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/li>\n<\/ol>\n<h3 id=\"buoc-1-xac-dinh-muc-tieu-xay-dung\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_1_Xac_dinh_muc_tieu_xay_dung\"><\/span>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau, doanh nghi\u1ec7p s\u1ebd c\u00f3 c\u00e1c t\u1ec7p ch\u00e2n dung kh\u00e1ch h\u00e0ng kh\u00e1c nhau. M\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 l\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. X\u00e1c \u0111\u1ecbnh x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c m\u1ee5c ti\u00eau ngay t\u1eeb \u0111\u1ea7u l\u00e0m cho h\u01b0\u1edbng thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u x\u00e1c \u0111\u1ecbnh hi\u1ec7u qu\u1ea3.<\/p>\n<h3 id=\"buoc-2-thu-thap-du-lieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_2_Thu_thap_du_lieu\"><\/span>B\u01b0\u1edbc 2: Thu th\u1eadp d\u1eef li\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng. Ngu\u1ed3n thu th\u1eadp d\u1eef li\u1ec7u m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng linh ho\u1ea1t, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>T\u00ecm hi\u1ec3u th\u00f4ng qua c\u00e1c k\u00eanh n\u1ed9i b\u1ed9 t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb, b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng trong m\u1ed7i giai \u0111o\u1ea1n mua h\u00e0ng c\u1ee5 th\u1ec3.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Ph\u00e2n t\u00edch v\u00e0 th\u0103m d\u00f2 Google Analytics, Ph\u1ecfng v\u1ea5n v\u00e0 Kh\u1ea3o s\u00e1t, B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, &#8230;<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Ti\u1ebfn h\u00e0nh c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp t\u1ea1i \u0111i\u1ec3m b\u00e1n m\u00e0 h\u1ecd t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1ec3 hi\u1ec3u l\u00fd do t\u1ea1i sao n\u00f3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n mua h\u00e0ng v\u00e0 cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn \u0111\u1eb7c bi\u1ec7t cho s\u1ea3n ph\u1ea9m.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>L\u1eafng nghe kh\u00e1ch h\u00e0ng th\u00f4ng qua m\u00f4i tr\u01b0\u1eddng Internet b\u1eb1ng c\u00e1ch theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: tr\u00ean m\u1ed9t trang web, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 truy c\u1eadp, l\u01b0\u1ee3t xem trang v\u00e0 t\u1ea7n su\u1ea5t truy c\u1eadp.  <\/p>\n<\/li>\n<\/ul>\n<h3 id=\"buoc-3-xu-ly-thong-tin-da-thu-thap\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_3_Thong_tin_quy_trinh_duoc_thu_thap\"><\/span>B\u01b0\u1edbc 3: Th\u00f4ng tin quy tr\u00ecnh \u0111\u01b0\u1ee3c thu th\u1eadp<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Sau khi thu th\u1eadp d\u1eef li\u1ec7u, doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch t\u00ecm c\u00e1c \u0111i\u1ec3m chung c\u1ee7a t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng. \u0110\u1ed3ng th\u1eddi, x\u00e1c \u0111\u1ecbnh khu v\u1ef1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. M\u1ed9t s\u1ed1 ti\u00eau ch\u00ed ph\u00e2n lo\u1ea1i nh\u1ea5t \u0111\u1ecbnh, nh\u01b0 tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh, thu nh\u1eadp, l\u1ee3i \u00edch, mong mu\u1ed1n ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng.<\/p>\n<h3 id=\"buoc-4-tao-danh-tinh-va-khuon-mat\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_4_Tao_mot_ban_sac_va_khuon_mat\"><\/span>B\u01b0\u1edbc 4: T\u1ea1o m\u1ed9t b\u1ea3n s\u1eafc v\u00e0 khu\u00f4n m\u1eb7t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">D\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c x\u1eed l\u00fd, th\u00f4ng tin m\u00f4 ph\u1ecfng v\u1ec1 danh t\u00ednh v\u00e0 khu\u00f4n m\u1eb7t \u0111\u1ea1i di\u1ec7n cho m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb r\u00f5 r\u00e0ng. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 cung c\u1ea5p ch\u00ednh x\u00e1c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. <\/p>\n<p style=\"text-align: justify\">M\u00f4 h\u00ecnh 5W2H s\u1ebd l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p h\u00ecnh th\u00e0nh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. N\u00f3 bao g\u1ed3m 07 c\u00e2u h\u1ecfi, t\u1ea1i sao, khi n\u00e0o, \u1edf \u0111\u00e2u, l\u00e0m th\u1ebf n\u00e0o\/l\u00e0m th\u1ebf n\u00e0o\/l\u00e0m th\u1ebf n\u00e0o\/nhi\u1ec1u\/nhi\u1ec1u\/nhi\u1ec1u.<\/p>\n<h3 id=\"buoc-5-hoan-thien-chan-dung-khach-hang\"><span class=\"ez-toc-section\" id=\"Buoc_5_Hoan_thanh_chan_dung_khach_hang\"><\/span>B\u01b0\u1edbc 5: Ho\u00e0n th\u00e0nh ch\u00e2n dung kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Sau khi ph\u00e2n lo\u1ea1i c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u01a1 b\u1ea3n, doanh nghi\u1ec7p c\u1ea7n b\u1eaft \u0111\u1ea7u l\u1eafp r\u00e1p ch\u00e2n dung c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng c\u00e1c m\u00f4 t\u1ea3 chi ti\u1ebft nh\u01b0 l\u1ed1i s\u1ed1ng, s\u1edf th\u00edch, \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c b\u00e1n b\u1edfi doanh nghi\u1ec7p. Ngo\u00e0i ra, c\u1ea7n ph\u1ea3i l\u00e0m r\u00f5 ch\u00e2n dung c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 tr\u00e1nh c\u00e1c t\u00ednh n\u0103ng tr\u00f9ng l\u1eb7p.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/06\/4-cac-buoc-xay-dung-chan-dung-khach-hang.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nX\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p \u0111\u1ec3 v\u1ebd ch\u00ednh x\u00e1c ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/em><\/p>\n<h2 id=\"cac-kieu-chan-dung-khach-hang-pho-bien\"><span class=\"ez-toc-section\" id=\"Cac_loai_chan_dung_pho_bien\"><\/span>C\u00e1c lo\u1ea1i ch\u00e2n dung ph\u1ed5 bi\u1ebfn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"tho-san-gia-tri\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Gia_tri_tho_san\"><\/span>Gi\u00e1 tr\u1ecb th\u1ee3 s\u0103n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn gi\u00e1 tr\u1ecb v\u00e0 hy v\u1ecdng m\u1eb7t h\u00e0ng n\u00e0y c\u00f3 gi\u00e1 tr\u1ecb chi ph\u00ed c\u1ee7a n\u00f3. \u0110\u1ec3 thu h\u00fat nh\u00f3m ng\u01b0\u1eddi n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c k\u1ebf ho\u1ea1ch gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i \u0111\u1ed9c quy\u1ec1n, \u0111\u00e1nh gi\u00e1 cao c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c phi\u1ebfu gi\u1ea3m gi\u00e1 h\u1ea1n ch\u1ebf \u0111\u1ec3 t\u1ea1o kh\u1ea9n c\u1ea5p v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n mua h\u00e0ng. <\/p>\n<h3 id=\"nha-nghien-cuu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"nha_nghien_cuu\"><\/span>nh\u00e0 nghi\u00ean c\u1ee9u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">&#8220;C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u&#8221; l\u00e0 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng th\u01b0\u1eddng d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 l\u1ee3i \u00edch ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd. Do \u0111\u00f3, n\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u00f2i h\u1ecfi m\u1ed9t cam k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi s\u1ea3n ph\u1ea9m, m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eadn x\u00e9t, nh\u1eadn x\u00e9t v\u00e0 ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin. Nh\u1eadn x\u00e9t th\u1ef1c s\u1ef1 s\u1ebd l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<h3 id=\"tin-do-thuong-hieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cac_tin_do_thuong_hieu\"><\/span>C\u00e1c t\u00edn \u0111\u1ed3 th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">&#8220;C\u00e1c t\u00edn \u0111\u1ed3 th\u01b0\u01a1ng hi\u1ec7u&#8221; ho\u1eb7c kh\u00e1ch h\u00e0ng trung th\u00e0nh quen thu\u1ed9c, y\u00eau th\u00edch ho\u1eb7c ch\u1ec9 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cho m\u1ed9t doanh nghi\u1ec7p c\u1ee5 th\u1ec3. H\u1ecd mua c\u00e1c m\u1eb7t h\u00e0ng th\u01b0\u1eddng xuy\u00ean v\u00e0 s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cho b\u1ea5t c\u1ee9 ai.<\/p>\n<p style=\"text-align: justify\">C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 n\u00e0y v\u00e0 h\u1ea1n ch\u1ebf ngh\u1ec9 ph\u00e9p c\u1ee7a h\u1ecd: <\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>T\u1ea1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i cho kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u01b0 th\u1ebb \u0111i\u1ec3m, th\u1ebb th\u00e0nh vi\u00ean, \u01b0u \u0111\u00e3i tr\u1ea3 ti\u1ec1n.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0o nh\u1eefng d\u1ecbp \u0111\u1eb7c bi\u1ec7t nh\u01b0 sinh nh\u1eadt, mua s\u1eafm, &#8230; <\/p>\n<\/li>\n<\/ul>\n<h3 id=\"nguoi-trao-gui\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"dua_cho\"><\/span>\u0111\u01b0a cho<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">&#8220;T\u1eb7ng&#8221; ho\u1eb7c &#8220;Qu\u00e0 t\u1eb7ng&#8221; c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng. H\u1ecd th\u01b0\u1eddng t\u00ecm ki\u1ebfm v\u00e0 mua s\u1ea3n ph\u1ea9m cho b\u1ea1n b\u00e8, gia \u0111\u00ecnh, \u0111\u1ed1i t\u00e1c ho\u1eb7c c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1c. Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y th\u01b0\u1eddng b\u1ecb thu h\u00fat b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb v\u00e0 \u00fd ngh\u0129a, cho th\u1ea5y s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u00f4n tr\u1ecdng ng\u01b0\u1eddi nh\u1eadn cho ng\u01b0\u1eddi nh\u1eadn. Do \u0111\u00f3, h\u1ecd th\u01b0\u1eddng t\u1eadp trung v\u00e0o s\u1ef1 \u0111\u1ed9c \u0111\u00e1o, ph\u1ee9c t\u1ea1p v\u00e0 gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac.<\/p>\n<p style=\"text-align: justify\">C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 mang n\u1ed9i dung qu\u1ea3ng c\u00e1o v\u00e0o h\u01b0\u1edbng d\u1eabn, danh m\u1ee5c s\u1ea3n ph\u1ea9m, \u00fd ngh\u0129a v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a qu\u00e0 t\u1eb7ng, d\u1ecbch v\u1ee5 qu\u00e0 t\u1eb7ng v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i k\u00e8m theo. <\/p>\n<h3 id=\"khach-hang-khong-co-dinh-huong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Khach_hang_khong_co_dinh_huong\"><\/span>Kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">&#8220;Kh\u00f4ng theo \u0111\u1ecbnh h\u01b0\u1edbng kh\u00f4ng t\u00f9y vi\u00ean&#8221; l\u00e0 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 s\u1ef1 quan t\u00e2m ho\u1eb7c y\u00eau c\u1ea7u \u0111\u1eb7c bi\u1ec7t n\u00e0o. H\u1ecd c\u00f3 th\u1ec3 \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng tin, so s\u00e1nh gi\u00e1 ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 &#8220;\u0111i b\u1ed9&#8221;. Thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i b\u1ed9 kh\u00e1ch h\u00e0ng n\u00e0y th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c, nh\u01b0ng n\u1ebfu \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng ch\u00ednh x\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<p style=\"text-align: justify\">Hi\u1ec7n t\u1ea1i, c\u00e1c doanh nghi\u1ec7p c\u1ea7n hi\u1ec3n th\u1ecb t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh t\u1ed1t c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 g\u1ee3i l\u00ean nhu c\u1ea7u mua s\u1eafm cho t\u00e0i li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00f3. \u0110\u1ed3ng th\u1eddi, d\u1ecbch v\u1ee5 \u0111i k\u00e8m c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u1ec3 ch\u00fang c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 thu\u1eadn ti\u1ec7n nh\u1ea5t. V\u00ed d\u1ee5: Giao di\u1ec7n trang web gi\u1edbi thi\u1ec7u th\u00e2n thi\u1ec7n, thanh to\u00e1n linh ho\u1ea1t, v\u1eadn chuy\u1ec3n thu\u1eadn ti\u1ec7n, &#8230; <\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"Ch\u00e2n dung kh\u00e1ch h\u00e0ng trung th\u00e0nh\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/06\/5-chan-dung-khach-hang-trung-thanh.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nC\u00e1c doanh nghi\u1ec7p c\u1ea7n duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/em><\/p>\n<p style=\"text-align: justify\">Trong th\u1eddi \u0111\u1ea1i ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7, vi\u1ec7c thi\u1ebft l\u1eadp ch\u00e2n dung kh\u00e1ch h\u00e0ng ch\u00ednh x\u00e1c \u0111\u01b0\u1ee3c coi l\u00e0 s\u1ef1 quan tr\u1ecdng c\u1ee7a ng\u01b0\u1eddi H\u1ed3i gi\u00e1o \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p. T\u1eeb d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh v\u00e0 gi\u00e1 c\u1ea3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u01a1 h\u1ed9i.<\/p>\n<p>Ngu\u1ed3n: <a href=\"https:\/\/www.ckconitsha.com\/vn\/\">https:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m kh\u00f4ng qu\u00e1 l\u1ea1 khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. B\u1eb1ng c\u00e1ch v\u1ebd ch\u00e2n dung kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecd mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau, do \u0111\u00f3 thi\u1ebft k\u1ebf c\u00e1c chi\u1ebfn d\u1ecbch&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-9483","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=9483"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9483\/revisions"}],"predecessor-version":[{"id":9521,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9483\/revisions\/9521"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=9483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=9483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=9483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}