{"id":9308,"date":"2025-04-09T09:31:48","date_gmt":"2025-04-09T02:31:48","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=9308"},"modified":"2025-06-29T21:15:04","modified_gmt":"2025-06-29T14:15:04","slug":"pain-point-la-gi-cach-xac-dinh-diem-dau-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/pain-point-la-gi-cach-xac-dinh-diem-dau-cua-khach-hang\/","title":{"rendered":"Pain Point l\u00e0 g\u00ec? C\u00e1ch x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/pain-point-la-gi-cach-xac-dinh-diem-dau-cua-khach-hang\/#Pain_Point_la_gi\" >Pain Point l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/pain-point-la-gi-cach-xac-dinh-diem-dau-cua-khach-hang\/#Cac_loai_Pain_Point\" >C\u00e1c lo\u1ea1i Pain Point<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/pain-point-la-gi-cach-xac-dinh-diem-dau-cua-khach-hang\/#Financial_Pain_Point_Diem_dau_ve_tai_chinh\" >Financial Pain Point (\u0110i\u1ec3m \u0111au v\u1ec1 t\u00e0i ch\u00ednh)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/pain-point-la-gi-cach-xac-dinh-diem-dau-cua-khach-hang\/#Productivity_Pain_Point_Diem_dau_ve_nang_suat\" >Productivity Pain Point (\u0110i\u1ec3m \u0111au v\u1ec1 n\u0103ng su\u1ea5t)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/pain-point-la-gi-cach-xac-dinh-diem-dau-cua-khach-hang\/#Process_Pain_Point_Diem_dau_ve_qua_trinh\" >Process Pain Point (\u0110i\u1ec3m \u0111au v\u1ec1 qu\u00e1 tr\u00ecnh)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/pain-point-la-gi-cach-xac-dinh-diem-dau-cua-khach-hang\/#Support_Pain_Point_Diem_dau_ve_su_ho_tro\" >Support Pain Point (\u0110i\u1ec3m \u0111au v\u1ec1 s\u1ef1 h\u1ed7 tr\u1ee3)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/pain-point-la-gi-cach-xac-dinh-diem-dau-cua-khach-hang\/#Vi_sao_nen_xac_dinh_Pain_Point\" >V\u00ec sao n\u00ean x\u00e1c \u0111\u1ecbnh Pain Point?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/pain-point-la-gi-cach-xac-dinh-diem-dau-cua-khach-hang\/#Cach_xac_dinh_diem_dau_cua_khach_hang_chinh_xac\" >C\u00e1ch x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh x\u00e1c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/pain-point-la-gi-cach-xac-dinh-diem-dau-cua-khach-hang\/#Tuong_tac_truc_tiep_voi_khach_hang\" >T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/pain-point-la-gi-cach-xac-dinh-diem-dau-cua-khach-hang\/#Khao_sat_nhan_vien_ban_hang\" >Kh\u1ea3o s\u00e1t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/pain-point-la-gi-cach-xac-dinh-diem-dau-cua-khach-hang\/#Nghien_cuu_doi_thu_canh_tranh\" >Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/pain-point-la-gi-cach-xac-dinh-diem-dau-cua-khach-hang\/#Phan_tich_danh_gia_truc_tuyen\" >Ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/pain-point-la-gi-cach-xac-dinh-diem-dau-cua-khach-hang\/#Cach_giai_quyet_diem_dau_khach_hang_hieu_qua\" >C\u00e1ch gi\u1ea3i quy\u1ebft \u0111i\u1ec3m \u0111au kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/pain-point-la-gi-cach-xac-dinh-diem-dau-cua-khach-hang\/#Su_dung_ngon_ngu_cua_khach_hang\" >S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/pain-point-la-gi-cach-xac-dinh-diem-dau-cua-khach-hang\/#Toi_uu_hoa_Customer_Journey\" >T\u1ed1i \u01b0u h\u00f3a Customer Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/pain-point-la-gi-cach-xac-dinh-diem-dau-cua-khach-hang\/#Ghi_chu_lai_cac_diem_dau_thuong_gap\" >Ghi ch\u00fa l\u1ea1i c\u00e1c \u0111i\u1ec3m \u0111au th\u01b0\u1eddng g\u1eb7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/pain-point-la-gi-cach-xac-dinh-diem-dau-cua-khach-hang\/#Tu_dong_hoa_quy_trinh_noi_bo\" >T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh n\u1ed9i b\u1ed9<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c l\u1eafng nghe kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i m\u00e0 m\u1ecdi doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i th\u1ef1c s\u1ef1 hi\u1ec3u kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u1eefng Pain Point (\u0111i\u1ec3m \u0111au) m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i trong su\u1ed1t h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5.<\/p>\n<h2 id=\"pain-point-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Pain_Point_la_gi\"><\/span>Pain Point l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Pain Point hay \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng v\u1ea5n \u0111\u1ec1, kh\u00f3 kh\u0103n, ho\u1eb7c th\u00e1ch th\u1ee9c m\u00e0 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i trong qu\u00e1 tr\u00ecnh tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 g\u00e2y ra s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng, c\u1ea3n tr\u1edf ho\u1eb7c l\u00e0m gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">\u0110i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng ch\u00ednh l\u00e0 \u0111i\u1ec3m \u0111au c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c c\u00e1c \u0111i\u1ec3m \u0111au n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u00ecm ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1ea3i quy\u1ebft, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 trung th\u00e0nh c\u1ee7a h\u1ecd. C\u0169ng nh\u01b0 l\u00e0 gi\u00fap c\u00e1c c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac v\u00e0 \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng ch\u00ednh x\u00e1c.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"pain point l\u00e0 g\u00ec\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/pain-point-la-gi-1.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"cac-loai-pain-point\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cac_loai_Pain_Point\"><\/span>C\u00e1c lo\u1ea1i Pain Point<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Pain points c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh nhi\u1ec1u lo\u1ea1i v\u00e0 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1c nhau, t\u00f9y thu\u1ed9c v\u00e0o b\u1ea3n ch\u1ea5t c\u1ee7a v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.\u00a0\u00a0<\/p>\n<h3 id=\"financial-pain-point-diem-dau-ve-tai-chinh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Financial_Pain_Point_Diem_dau_ve_tai_chinh\"><\/span>Financial Pain Point (\u0110i\u1ec3m \u0111au v\u1ec1 t\u00e0i ch\u00ednh)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Financial Pain Point l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn chi ph\u00ed m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f4ng h\u00e0i l\u00f2ng. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 chi ph\u00ed tr\u1ea3 tr\u01b0\u1edbc cao, ph\u00ed b\u1ea3o tr\u00ec \u0111\u1ecbnh k\u1ef3, t\u0103ng gi\u00e1, ph\u00ed \u1ea9n ho\u1eb7c thi\u1ebfu s\u1ef1 linh ho\u1ea1t trong thanh to\u00e1n. \u0110\u1ec3 gi\u1ea3i quy\u1ebft \u0111i\u1ec3m \u0111au n\u00e0y, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t l\u1ea1i ch\u00ednh s\u00e1ch gi\u00e1, tri\u1ec3n khai c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p, c\u1ea3i ti\u1ebfn quy tr\u00ecnh thanh to\u00e1n thu\u1eadn ti\u1ec7n h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">Theo kh\u1ea3o s\u00e1t c\u1ee7a Statista, c\u00f3 t\u1edbi 27% ng\u01b0\u1eddi M\u1ef9 cho r\u1eb1ng c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn t\u00e0i ch\u00ednh l\u00e0 l\u00fd do ch\u00ednh khi\u1ebfn h\u1ecd kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p. N\u1ed5i b\u1eadt v\u1edbi c\u00e1c tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn, 59% ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn chia s\u1ebb r\u1eb1ng h\u1ecd lu\u00f4n c\u00e2n nh\u1eafc \u0111\u1ebfn chi ph\u00ed v\u1eadn chuy\u1ec3n c\u0169ng nh\u01b0 n\u00f3 c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd (Kent Manapul, 2022).\u00a0\u00a0<\/p>\n<p style=\"text-align: justify\">V\u00ec v\u1eady, n\u1ebfu kh\u00f4ng th\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p n\u00ean minh b\u1ea1ch v\u00e0 c\u00f4ng khai chi ph\u00ed v\u1eadn chuy\u1ec3n ngay t\u1eeb \u0111\u1ea7u \u0111\u1ec3 h\u1ea1n ch\u1ebf s\u1ef1 th\u1ea5t v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng khi c\u00e1c kho\u1ea3n ph\u00ed \u1ea9n xu\u1ea5t hi\u1ec7n t\u1ea1i trang thanh to\u00e1n.<\/p>\n<h3 id=\"productivity-pain-point-diem-dau-ve-nang-suat\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Productivity_Pain_Point_Diem_dau_ve_nang_suat\"><\/span>Productivity Pain Point (\u0110i\u1ec3m \u0111au v\u1ec1 n\u0103ng su\u1ea5t)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Productivity Pain Point xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eefng kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t cao nh\u1ea5t khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 s\u1ea3n ph\u1ea9m kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i, qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng qu\u00e1 ph\u1ee9c t\u1ea1p ho\u1eb7c thi\u1ebfu c\u00e1c t\u00ednh n\u0103ng c\u1ea7n thi\u1ebft,&#8230;<\/p>\n<p style=\"text-align: justify\">\u0110i\u1ec3m \u0111au v\u1ec1 n\u0103ng su\u1ea5t th\u01b0\u1eddng khi\u1ebfn kh\u00e1ch h\u00e0ng m\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c h\u01a1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n, d\u1eabn \u0111\u1ebfn s\u1ef1 b\u1ea5t m\u00e3n. \u0110\u1ec3 kh\u1eafc ph\u1ee5c, doanh nghi\u1ec7p c\u1ea7n c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, b\u1ed5 sung c\u00e1c t\u00ednh n\u0103ng h\u1eefu \u00edch v\u00e0 cung c\u1ea5p h\u01b0\u1edbng d\u1eabn chi ti\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng.<\/p>\n<p style=\"text-align: justify\">V\u1edbi thi\u1ebft k\u1ebf \u0111\u1eb7c tr\u01b0ng c\u1ee7a m\u1ed9t thi\u1ebft b\u1ecb c\u1ea7m tay k\u00edch th\u01b0\u1edbc nh\u1ecf, kh\u00f4ng c\u1ea3m \u1ee9ng, thi\u1ebfu c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt cho c\u00e1c phi\u00ean b\u1ea3n m\u1edbi, BlackBerry kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng ti\u00eau chu\u1ea9n c\u1ee7a m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh th\u1eddi nay. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 ph\u1ea7n n\u00e0o th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 \u201cs\u1ee5p \u0111\u1ed5\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y k\u1ec3 t\u1eeb khi iPhone hay c\u00e1c d\u00f2ng Smartphone ra m\u1eaft.<\/p>\n<h3 id=\"process-pain-point-diem-dau-ve-qua-trinh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Process_Pain_Point_Diem_dau_ve_qua_trinh\"><\/span>Process Pain Point (\u0110i\u1ec3m \u0111au v\u1ec1 qu\u00e1 tr\u00ecnh)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 lo\u1ea1i \u0111i\u1ec3m \u0111au li\u00ean quan \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i trong qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p, t\u1eeb khi t\u00ecm hi\u1ec3u th\u00f4ng tin, mua h\u00e0ng \u0111\u1ebfn khi ho\u00e0n t\u1ea5t giao d\u1ecbch. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 quy tr\u00ecnh b\u00e1n h\u00e0ng ph\u1ee9c t\u1ea1p, kh\u00f4ng r\u00f5 r\u00e0ng v\u00e0 c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 th\u1ef1c hi\u1ec7n.<\/p>\n<p style=\"text-align: justify\">Ch\u1eb3ng h\u1ea1n, vi\u1ec7c \u0111\u1eb7t h\u00e0ng qua trang web c\u00f3 th\u1ec3 r\u01b0\u1eddm r\u00e0 ho\u1eb7c quy tr\u00ecnh h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng li\u1ec1n m\u1ea1ch, khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u1ec7t m\u1ecfi v\u00e0 kh\u00f4ng mu\u1ed1n ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5. \u0110\u1ec3 gi\u1ea3i quy\u1ebft, doanh nghi\u1ec7p c\u1ea7n \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c quy tr\u00ecnh, cung c\u1ea5p th\u00f4ng tin r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i.<\/p>\n<p style=\"text-align: justify\">Trong th\u1eddi \u0111\u1ea1i s\u1ed1, v\u1edbi nh\u1eefng doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, c\u00e1c website v\u1edbi t\u1ed1c \u0111\u1ed9 t\u1ea3i ch\u1eadm c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng tho\u00e1t trang v\u00e0 l\u1ef1a ch\u1ecdn \u0111\u1ed1i th\u1ee7. Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 h\u01a1n 40% kh\u00e1ch h\u00e0ng cho bi\u1ebft h\u1ecd s\u1ebd r\u1eddi kh\u1ecfi m\u1ed9t trang web n\u1ebfu h\u1ecd ph\u1ea3i \u0111\u1ee3i h\u01a1n 3 gi\u00e2y \u0111\u1ec3 t\u1ea3i trang.\u00a0<\/p>\n<h3 id=\"support-pain-point-diem-dau-ve-su-ho-tro\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Support_Pain_Point_Diem_dau_ve_su_ho_tro\"><\/span>Support Pain Point (\u0110i\u1ec3m \u0111au v\u1ec1 s\u1ef1 h\u1ed7 tr\u1ee3)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Support Pain Point l\u00e0 nh\u1eefng r\u00e0o c\u1ea3n ho\u1eb7c kh\u00f3 kh\u0103n m\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t trong qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u, t\u01b0 v\u1ea5n v\u00e0 mua h\u00e0ng. Nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng h\u1ed7 tr\u1ee3 c\u1ee7a doanh nghi\u1ec7p, t\u1eeb kh\u00e2u t\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m cho \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i c\u00e1c c\u00e2u h\u1ecfi ho\u1eb7c gi\u1ea3i quy\u1ebft c\u00e1c khi\u1ebfu n\u1ea1i. Khi g\u1eb7p ph\u1ea3i nh\u1eefng tr\u1edf ng\u1ea1i n\u00e0y, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y kh\u00f4ng h\u00e0i l\u00f2ng, m\u1ea5t ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 t\u1eeb b\u1ecf vi\u1ec7c mua h\u00e0ng.\u00a0<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 minh ch\u1ee9ng t\u1ea7m quan tr\u1ecdng n\u00e0y, c\u00e1c kh\u1ea3o s\u00e1t tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c di\u1ec5n ra v\u1edbi k\u1ebft qu\u1ea3 l\u00e0 90% kh\u00e1ch h\u00e0ng cho r\u1eb1ng, vi\u1ec7c ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. Theo \u0111\u00f3, c\u0169ng 53% kh\u00e1ch h\u00e0ng s\u1ebd t\u1eeb b\u1ecf c\u00e1c giao d\u1ecbch mua h\u00e0ng tr\u1ef1c tuy\u1ebfn n\u1ebfu h\u1ecd kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi nhanh ch\u00f3ng t\u1eeb doanh nghi\u1ec7p. Do \u0111\u00f3, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ec7 th\u1ed1ng t\u01b0\u01a1ng t\u00e1c v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng k\u1ecbp th\u1eddi kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn m\u00e0 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i gi\u00fap doanh nghi\u1ec7p duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"c\u00e1c lo\u1ea1i pain point\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/2-cac-loai-pain-point.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"vi-sao-nen-xac-dinh-pain-point\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Vi_sao_nen_xac_dinh_Pain_Point\"><\/span>V\u00ec sao n\u00ean x\u00e1c \u0111\u1ecbnh Pain Point?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c Pain Point l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u00fd do ch\u00ednh v\u00ec sao doanh nghi\u1ec7p n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: Khi doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nh\u1eefng kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i, h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3. \u0110\u1ec3 qua \u0111\u00f3, gi\u1ea3m b\u1edbt s\u1ef1 b\u1ea5t m\u00e3n, n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u0103ng c\u01b0\u1eddng s\u1ef1 c\u1ea1nh tranh: Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1ebd ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 mang l\u1ea1i gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t cho nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i. Trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y c\u00e0ng c\u1ea1nh tranh, vi\u1ec7c gi\u1ea3i quy\u1ebft hi\u1ec7u qu\u1ea3 c\u00e1c \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7.\u00a0<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5: Th\u00f4ng qua vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m \u0111au, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra c\u00e1c \u201cl\u1ed7 h\u1ed5ng\u201d c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn. \u0110\u1ec3 qua \u0111\u00f3 th\u1ef1c hi\u1ec7n t\u1ed1i \u01b0u h\u00f3a c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 ho\u1eb7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng: Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y doanh nghi\u1ec7p hi\u1ec3u v\u00e0 quan t\u00e2m \u0111\u1ebfn nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng g\u1eafn b\u00f3 v\u00e0 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p trong th\u1eddi gian d\u00e0i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng doanh thu m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Gi\u1ea3m thi\u1ec3u r\u1ee7i ro: B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c \u0111i\u1ec3m \u0111au tr\u01b0\u1edbc khi ch\u00fang tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1 l\u1edbn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng t\u00ecnh hu\u1ed1ng ti\u00eau c\u1ef1c nh\u01b0 m\u1ea5t kh\u00e1ch h\u00e0ng, \u0111\u00e1nh m\u1ea5t uy t\u00edn ho\u1eb7c \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u1ea1o c\u01a1 h\u1ed9i cho \u0111\u1ed5i m\u1edbi: Nh\u1eefng \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0 nh\u1eefng d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng cho th\u1ea5y c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ed5i m\u1edbi ho\u1eb7c s\u00e1ng t\u1ea1o. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p m\u1edbi, c\u1ea3i ti\u1ebfn quy tr\u00ecnh ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 t\u1ea1o ra nh\u1eefng th\u1ecb tr\u01b0\u1eddng m\u1edbi cho ri\u00eang m\u00ecnh.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"v\u00ec sao c\u1ea7n x\u00e1c \u0111\u1ecbnh pain point\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/vi-sao-can-xac-dinh-pain-point.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"cach-xac-dinh-diem-dau-cua-khach-hang-chinh-xac\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cach_xac_dinh_diem_dau_cua_khach_hang_chinh_xac\"><\/span>C\u00e1ch x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh x\u00e1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c Pain Point c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n nh\u01b0:<\/p>\n<h3 id=\"tuong-tac-truc-tiep-voi-khach-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tuong_tac_truc_tiep_voi_khach_hang\"><\/span>T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh Pain Point l\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd th\u00f4ng qua vi\u1ec7c th\u1ef1c hi\u1ec7n qua c\u00e1c cu\u1ed9c g\u1ecdi, g\u1eb7p g\u1ee1 tr\u1ef1c ti\u1ebfp ho\u1eb7c c\u00e1c bu\u1ed5i h\u1ed9i th\u1ea3o s\u1ef1 ki\u1ec7n kh\u00e1ch h\u00e0ng. T\u1eeb c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, l\u1eafng nghe ph\u1ea3n h\u1ed3i v\u00e0 quan s\u00e1t nh\u1eefng ph\u1ea3n \u1ee9ng c\u1ee7a h\u1ecd, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u1ea1o \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh, t\u0103ng t\u00ednh g\u1eafn b\u00f3 m\u00e0 c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho nh\u1eefng ph\u1ea3n h\u1ed3i ch\u00e2n th\u1eadt v\u00e0 mang t\u00ednh x\u00e2y d\u1ef1ng h\u01a1n.\u00a0<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 t\u0103ng t\u00ednh ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e1c c\u00e2u h\u1ecfi m\u1edf chi ti\u1ebft nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">Ba l\u1ee3i \u00edch h\u00e0ng \u0111\u1ea7u m\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c ho\u1eb7c th\u00edch nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 l\u00e0 g\u00ec?<\/li>\n<li style=\"text-align: justify\">Ch\u00fang t\u00f4i n\u00ean c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n cho nhu c\u1ea7u c\u1ee7a b\u1ea1n.<\/li>\n<li style=\"text-align: justify\">\u0110i\u1ec1u g\u00ec l\u00e0m b\u1ea1n ng\u1ea1i mua ho\u1eb7c s\u1eed d\u1ee5ng [s\u1ea3n ph\u1ea9m x]?<\/li>\n<li style=\"text-align: justify\">B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m thay th\u1ebf n\u00e0o n\u1ebfu [s\u1ea3n ph\u1ea9m x] kh\u00f4ng c\u00f2n n\u1eefa?<\/li>\n<\/ul>\n<h3 id=\"khao-sat-nhan-vien-ban-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Khao_sat_nhan_vien_ban_hang\"><\/span>Kh\u1ea3o s\u00e1t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">B\u00ean c\u1ea1nh vi\u1ec7c thu th\u1eadp th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u00ecm hi\u1ec3u th\u00f4ng qua nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. L\u00e0 ng\u01b0\u1eddi ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u00e0 th\u01b0\u1eddng xuy\u00ean v\u1edbi kh\u00e1ch h\u00e0ng, do \u0111\u00f3, h\u1ecd n\u1eafm b\u1eaft r\u1ea5t r\u00f5 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean g\u1eb7p ph\u1ea3i.\u00a0<\/p>\n<p style=\"text-align: justify\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ecbnh k\u1ef3, th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn ho\u1eb7c t\u1ea1o ra c\u00e1c k\u00eanh giao ti\u1ebfp n\u1ed9i b\u1ed9 \u0111\u1ec3 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng chia s\u1ebb nh\u1eefng kh\u00f3 kh\u0103n m\u00e0 h\u1ecd nh\u1eadn th\u1ea5y kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed5ng h\u1ee3p c\u00e1c th\u00f4ng tin n\u00e0y \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m \u0111au ch\u00ednh, sau \u0111\u00f3 t\u00ecm c\u00e1ch kh\u1eafc ph\u1ee5c.<\/p>\n<h3 id=\"nghien-cuu-doi-thu-canh-tranh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Nghien_cuu_doi_thu_canh_tranh\"><\/span>Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">T\u00ecm hi\u1ec3u Pain Point t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. V\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e2n t\u00edch v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd.\u00a0<\/p>\n<p style=\"text-align: justify\">Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh t\u1eeb vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 \u0111\u1ed1i th\u1ee7 kh\u00f4ng ph\u00e1t hi\u1ec7n ra ho\u1eb7c kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft.\u00a0<\/p>\n<h3 id=\"phan-tich-danh-gia-truc-tuyen\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phan_tich_danh_gia_truc_tuyen\"><\/span>Ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a, ph\u00e2n t\u00edch c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p h\u1eefu \u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh Pain Point. C\u00e1c \u0111\u00e1nh gi\u00e1 tr\u00ean Website, Social Media v\u00e0 c\u00e1c di\u1ec5n \u0111\u00e0n th\u1ea3o lu\u1eadn (Forum) ch\u1ee9a \u0111\u1ef1ng nhi\u1ec1u th\u00f4ng tin gi\u00e1 tr\u1ecb v\u1ec1 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n<p style=\"text-align: justify\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 thu th\u1eadp v\u00e0 t\u1ed5ng h\u1ee3p nh\u1eefng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c ho\u1eb7c nh\u1eefng \u0111\u00e1nh gi\u00e1 c\u00f3 ch\u1ee9a th\u00f4ng tin v\u1ec1 v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i. B\u1eb1ng c\u00e1ch n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n v\u00e0 x\u1eed l\u00fd c\u00e1c \u0111i\u1ec3m \u0111au m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng, tr\u01b0\u1edbc khi ch\u00fang tr\u1edf th\u00e0nh nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u1edbn g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"x\u00e1c \u0111\u1ecbnh pain point c\u1ee7a kh\u00e1ch h\u00e0ng\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/4-xac-dinh-pain-point-cua-khach-hang.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"cach-giai-quyet-diem-dau-khach-hang-hieu-qua\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cach_giai_quyet_diem_dau_khach_hang_hieu_qua\"><\/span>C\u00e1ch gi\u1ea3i quy\u1ebft \u0111i\u1ec3m \u0111au kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">B\u00ean c\u1ea1nh c\u00e1c ph\u00e0n n\u00e0n hay s\u1ef1 c\u1ed1 m\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng g\u1eb7p ph\u1ea3i, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng nguy\u00ean nh\u00e2n c\u1ed1t l\u00f5i c\u1ee7a v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 ng\u0103n ch\u1eb7n nh\u1eefng v\u1ea5n \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1 trong t\u01b0\u01a1ng lai.<\/p>\n<ol>\n<li>S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a Customer Journey<\/li>\n<li>Ghi ch\u00fa l\u1ea1i c\u00e1c \u0111i\u1ec3m \u0111au th\u01b0\u1eddng g\u1eb7p<\/li>\n<li>T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh n\u1ed9i b\u1ed9\u00a0<\/li>\n<\/ol>\n<h3 id=\"su-dung-ngon-ngu-cua-khach-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Su_dung_ngon_ngu_cua_khach_hang\"><\/span>S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef c\u1ee7a kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Khi gi\u1ea3i quy\u1ebft c\u00e1c \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef m\u00e0 kh\u00e1ch h\u00e0ng quen thu\u1ed9c v\u00e0 d\u1ec5 hi\u1ec3u l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 th\u1ea5u hi\u1ec3u m\u00e0 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tin c\u1eady gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.\u00a0<\/p>\n<p style=\"text-align: justify\">Doanh nghi\u1ec7p n\u00ean tr\u00e1nh s\u1eed d\u1ee5ng nh\u1eefng thu\u1eadt ng\u1eef k\u1ef9 thu\u1eadt ph\u1ee9c t\u1ea1p ho\u1eb7c ng\u00f4n ng\u1eef qu\u00e1 chuy\u00ean m\u00f4n, thay v\u00e0o \u0111\u00f3 n\u00ean di\u1ec5n \u0111\u1ea1t v\u1ea5n \u0111\u1ec1 v\u00e0 gi\u1ea3i ph\u00e1p b\u1eb1ng nh\u1eefng t\u1eeb ng\u1eef m\u00e0 kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft. Vi\u1ec7c s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f2n gi\u00fap doanh nghi\u1ec7p th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 quan t\u00e2m, t\u1eeb \u0111\u00f3 l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn v\u00e0 h\u00e0i l\u00f2ng v\u1edbi gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t.<\/p>\n<h3 id=\"toi-uu-hoa-customer-journey\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Toi_uu_hoa_Customer_Journey\"><\/span>T\u1ed1i \u01b0u h\u00f3a Customer Journey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Customer Journey (h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng) l\u00e0 to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m m\u00e0 kh\u00e1ch h\u00e0ng tr\u1ea3i qua t\u1eeb l\u00fac nh\u1eadn bi\u1ebft \u0111\u1ebfn khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh n\u00e0y l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c Pain Point. N\u00f3 bao g\u1ed3m vi\u1ec7c \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c quy tr\u00ecnh, c\u1ea3i thi\u1ec7n giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh \u0111\u1ec1u di\u1ec5n ra m\u1ed9t c\u00e1ch su\u00f4n s\u1ebb v\u00e0 li\u1ec1n m\u1ea1ch.\u00a0<\/p>\n<p style=\"text-align: justify\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m \u201cngh\u1ebdn\u201d ho\u1eb7c c\u00e1c b\u01b0\u1edbc khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f3 kh\u0103n, sau \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n.<\/p>\n<h3 id=\"ghi-chu-lai-cac-diem-dau-thuong-gap\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ghi_chu_lai_cac_diem_dau_thuong_gap\"><\/span>Ghi ch\u00fa l\u1ea1i c\u00e1c \u0111i\u1ec3m \u0111au th\u01b0\u1eddng g\u1eb7p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Vi\u1ec7c ghi ch\u00fa l\u1ea1i v\u00e0 theo d\u00f5i c\u00e1c \u0111i\u1ec3m \u0111au th\u01b0\u1eddng g\u1eb7p c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n trong vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. Doanh nghi\u1ec7p n\u00ean x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef th\u00f4ng tin, n\u01a1i m\u00e0 c\u00e1c nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 ghi l\u1ea1i nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn m\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean g\u1eb7p ph\u1ea3i.\u00a0<\/p>\n<p style=\"text-align: justify\">Qua th\u1eddi gian, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 nh\u1eadn di\u1ec7n c\u00e1c xu h\u01b0\u1edbng v\u00e0 nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 c\u1ee7a c\u00e1c v\u1ea5n \u0111\u1ec1, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p l\u00e2u d\u00e0i v\u00e0 hi\u1ec7u qu\u1ea3. H\u01a1n n\u1eefa, vi\u1ec7c c\u00f3 m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u1ec1 c\u00e1c \u0111i\u1ec3m \u0111au th\u01b0\u1eddng g\u1eb7p c\u0169ng gi\u00fap doanh nghi\u1ec7p chu\u1ea9n b\u1ecb t\u1ed1t h\u01a1n trong vi\u1ec7c \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh d\u1ecbch v\u1ee5.<\/p>\n<h3 id=\"tu-dong-hoa-quy-trinh-noi-bo\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tu_dong_hoa_quy_trinh_noi_bo\"><\/span>T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh n\u1ed9i b\u1ed9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh n\u1ed9i b\u1ed9 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u1ea3m chi ph\u00ed v\u00e0 n\u00e2ng cao hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3. V\u00ed d\u1ee5, khi \u00e1p d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd ph\u1ea3n h\u1ed3i, c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. Kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c m\u00e0 c\u00f2n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"c\u00e1ch gi\u1ea3i quy\u1ebft pain point\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/5-cach-giai-quyet-pain-point.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<p style=\"text-align: justify\">S\u1ef1 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n v\u00e0o c\u00e1ch h\u1ecd th\u1ea5u hi\u1ec3u v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng kh\u00e1ch h\u00e0ng trong h\u00e0nh tr\u00ecnh gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 Pain Point v\u00e0 \u0111\u00e1p \u1ee9ng ch\u00ednh x\u00e1c nh\u1eefng nhu c\u1ea7u v\u00e0 kh\u00f3 kh\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u00e0 l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n<p>Ngu\u1ed3n: <a href=\"https:\/\/www.ckconitsha.com\/vn\/\">https:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c l\u1eafng nghe kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i m\u00e0 m\u1ecdi doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i th\u1ef1c s\u1ef1 hi\u1ec3u kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh ch\u00ednh&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-9308","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=9308"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9308\/revisions"}],"predecessor-version":[{"id":9367,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9308\/revisions\/9367"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=9308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=9308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=9308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}