{"id":9240,"date":"2025-04-09T03:33:30","date_gmt":"2025-04-08T20:33:30","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=9240"},"modified":"2025-06-29T20:20:04","modified_gmt":"2025-06-29T13:20:04","slug":"storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/","title":{"rendered":"Storytelling l\u00e0 g\u00ec? Nguy\u00ean t\u1eafc \u00e1p d\u1ee5ng ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Storytelling_la_gi\" >Storytelling l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Lich_su_phat_trien_Storytelling\" >L\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n Storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Su_khac_nhau_giua_Storytelling_va_Content_Marketing\" >S\u1ef1 kh\u00e1c nhau gi\u1eefa Storytelling v\u00e0 Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Loi_ich_cua_Storytelling_voi_doanh_nghiep\" >L\u1ee3i \u00edch c\u1ee7a Storytelling v\u1edbi doanh nghi\u1ec7p<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Tao_cam_hung_va_y_tuong_moi\" >T\u1ea1o c\u1ea3m h\u1ee9ng v\u00e0 \u00fd t\u01b0\u1edfng m\u1edbi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Thu_hut_su_dong_cam\" >Thu h\u00fat s\u1ef1 \u0111\u1ed3ng c\u1ea3m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Quang_ba_thuong_hieu\" >Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Tao_loi_the_canh_tranh_ca_tinh_rieng_biet\" >T\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh, c\u00e1 t\u00ednh ri\u00eang bi\u1ec7t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Tang_long_trung_thanh_khach_hang\" >T\u0103ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Cac_dang_Storytelling\" >C\u00e1c d\u1ea1ng Storytelling<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Brand_Storytelling\" >Brand Storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Digital_Storytelling\" >Digital Storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Data_Storytelling\" >Data Storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Visual_Storytelling\" >Visual Storytelling<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Nguyen_tac_ap_dung_Storytelling\" >Nguy\u00ean t\u1eafc \u00e1p d\u1ee5ng Storytelling<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Glue_Ket_noi\" >Glue (K\u1ebft n\u1ed1i)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Reward_Phan_thuong\" >Reward (Ph\u1ea7n th\u01b0\u1edfng)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Emotion_Cam_xuc\" >Emotion (C\u1ea3m x\u00fac)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Authentic_Chan_that\" >Authentic (Ch\u00e2n th\u1eadt)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Target_Muc_tieu\" >Target (M\u1ee5c ti\u00eau)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Cach_viet_Content_Storytelling_hap_dan\" >C\u00e1ch vi\u1ebft Content Storytelling h\u1ea5p d\u1eabn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Chon_noi_dung_phu_hop\" >Ch\u1ecdn n\u1ed9i dung ph\u00f9 h\u1ee3p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Xac_dinh_goc_nhin\" >X\u00e1c \u0111\u1ecbnh g\u00f3c nh\u00ecn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Xay_dung_cot_truyen\" >X\u00e2y d\u1ef1ng c\u1ed1t truy\u1ec7n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Khai_thac_nhung_dieu_sau_xa\" >Khai th\u00e1c nh\u1eefng \u0111i\u1ec1u s\u00e2u xa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Dan_chung_thuyet_phuc\" >D\u1eabn ch\u1ee9ng thuy\u1ebft ph\u1ee5c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Tao_ra_%E2%80%9Canh_hung%E2%80%9D_cua_cau_chuyen\" >T\u1ea1o ra \u201canh h\u00f9ng\u201d c\u1ee7a c\u00e2u chuy\u1ec7n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Cac_ky_thuat_giup_Storytelling_that_thu_hut\" >C\u00e1c k\u1ef9 thu\u1eadt gi\u00fap Storytelling th\u1eadt thu h\u00fat<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Chuan_bi_ky_luong\" >Chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Dong_nhat_va_ca_nhan_hoa_noi_dung_Storytelling\" >\u0110\u1ed3ng nh\u1ea5t v\u00e0 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung Storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Tan_dung_suc_manh_cua_Multimedia\" >T\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a Multimedia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Tang_cuong_yeu_to_cam_xuc\" >T\u0103ng c\u01b0\u1eddng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Tao_ra_nhung_rao_can_cu_the\" >T\u1ea1o ra nh\u1eefng r\u00e0o c\u1ea3n c\u1ee5 th\u1ec3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Kiem_soat_nhip_dieu\" >Ki\u1ec3m so\u00e1t nh\u1ecbp \u0111i\u1ec7u\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Them_yeu_to_truc_quan\" >Th\u00eam y\u1ebfu t\u1ed1 tr\u1ef1c quan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Tranh_ket_thuc_voi_bai_hoc_ran_day\" >Tr\u00e1nh k\u1ebft th\u00fac v\u1edbi b\u00e0i h\u1ecdc r\u0103n d\u1ea1y<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Vi_du_ve_van_dung_Storytelling\" >V\u00ed d\u1ee5 v\u1ec1 v\u1eadn d\u1ee5ng Storytelling<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Bitis_%E2%80%93_Nang_niu_ban_chan_Viet\" >Biti\u2019s &#8211; N\u00e2ng niu b\u00e0n ch\u00e2n Vi\u1ec7t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.ckconitsha.com\/vn\/storytelling-la-gi-nguyen-tac-ap-dung-nghe-thuat-ke-chuyen\/#Kinh_do_%E2%80%93_Trung_thu_sum_vay\" >Kinh \u0111\u00f4 &#8211; Trung thu sum v\u1ea7y<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">Trong m\u1ed9t th\u1ebf gi\u1edbi ng\u1eadp tr\u00e0n th\u00f4ng tin, Storytelling tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap thu h\u00fat v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc. V\u1edbi Storytelling, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi ng\u01b0\u1eddi nghe, n\u1ed9i dung tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng, d\u1ec5 nh\u1edb v\u00e0 thuy\u1ebft ph\u1ee5c h\u01a1n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n<h2 id=\"storytelling-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Storytelling_la_gi\"><\/span>Storytelling l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Storytelling hay c\u00f2n g\u1ecdi l\u00e0 ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n, l\u00e0 ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng c\u00e2u chuy\u1ec7n \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng tin, \u00fd t\u01b0\u1edfng ho\u1eb7c th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u v\u00e0 l\u00f4i cu\u1ed1n. B\u00ean c\u1ea1nh k\u1ec3 l\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n, Storytelling c\u00f2n s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb \u0111a d\u1ea1ng, h\u00ecnh \u1ea3nh, \u00e2m thanh v\u00e0 c\u1ea3m x\u00fac minh h\u1ecda \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m m\u1ea1nh m\u1ebd cho kh\u00e1n gi\u1ea3. Th\u00f4ng qua Storytelling, c\u00e1c \u00fd t\u01b0\u1edfng ph\u1ee9c t\u1ea1p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c bi\u1ebfn \u0111\u1ed5i th\u00e0nh nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn, khi\u1ebfn th\u00f4ng tin tr\u1edf n\u00ean d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 ghi nh\u1edb h\u01a1n.<\/p>\n<p style=\"text-align: justify\">Trong Marketing, Storytelling ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i b\u1edfi kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng. Thay v\u00ec ch\u1ec9 \u0111\u01b0a ra nh\u1eefng th\u00f4ng tin kh\u00f4 khan v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, doanh nghi\u1ec7p s\u1eed d\u1ee5ng Storytelling \u0111\u1ec3 t\u1ea1o ra m\u1ed1i li\u00ean h\u1ec7 g\u1ea7n g\u0169i v\u00e0 ch\u00e2n th\u1ef1c h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u1eefng c\u00e2u chuy\u1ec7n n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng t\u00ednh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n gi\u00fap truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb, t\u1ea1o l\u00f2ng tin v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"storytelling l\u00e0 g\u00ec\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/09\/1-storytelling-la-gi.jpg\" style=\"width: 1000px;height: 525px\"><em>Storytelling hay ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n, hi\u1ec7n \u0111\u01b0\u1ee3c v\u1eadn d\u1ee5ng r\u1ed9ng r\u00e3i trong l\u0129nh v\u1ef1c Marketing<\/em><\/p>\n<h2 id=\"lich-su-phat-trien-storytelling\"><span class=\"ez-toc-section\" id=\"Lich_su_phat_trien_Storytelling\"><\/span>L\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n Storytelling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Storytelling \u0111\u00e3 t\u1ed3n t\u1ea1i t\u1eeb h\u00e0ng ng\u00e0n n\u0103m tr\u01b0\u1edbc, b\u1eaft ngu\u1ed3n t\u1eeb nhu c\u1ea7u t\u1ef1 nhi\u00ean c\u1ee7a con ng\u01b0\u1eddi trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng tin, chia s\u1ebb kinh nghi\u1ec7m v\u00e0 gi\u1ea3i tr\u00ed. T\u1eeb th\u1eddi k\u1ef3 c\u1ed5 \u0111\u1ea1i, khi con ng\u01b0\u1eddi c\u00f2n s\u1ed1ng trong c\u00e1c c\u1ed9ng \u0111\u1ed3ng nh\u1ecf, c\u00e2u chuy\u1ec7n \u0111\u00e3 \u0111\u01b0\u1ee3c k\u1ec3 th\u00f4ng qua l\u1eddi n\u00f3i, \u0111i\u1ec7u b\u1ed9, h\u00ecnh v\u1ebd tr\u00ean hang \u0111\u1ed9ng ho\u1eb7c nh\u1eefng b\u00e0i h\u00e1t. Nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 th\u1ea7n tho\u1ea1i, truy\u1ec1n thuy\u1ebft ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n l\u1ecbch s\u1eed quan tr\u1ecdng th\u01b0\u1eddng \u0111\u01b0\u1ee3c k\u1ec3 \u0111i k\u1ec3 l\u1ea1i, tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong v\u0103n h\u00f3a c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<p style=\"text-align: justify\">S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Storytelling ti\u1ebfp t\u1ee5c v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a ch\u1eef vi\u1ebft v\u00e0 sau \u0111\u00f3 l\u00e0 in \u1ea5n. Khi c\u00e1c cu\u1ed1n s\u00e1ch tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, c\u00e2u chuy\u1ec7n kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c truy\u1ec1n mi\u1ec7ng m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c ghi l\u1ea1i, m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n. \u0110\u1ebfn th\u1eddi hi\u1ec7n \u0111\u1ea1i, Storytelling \u0111\u00e3 tr\u1ea3i qua nh\u1eefng b\u01b0\u1edbc ti\u1ebfn \u0111\u00e1ng k\u1ec3 v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang nh\u01b0 \u0111\u00e0i ph\u00e1t thanh, truy\u1ec1n h\u00ecnh v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 internet. Ng\u00e0y nay, Storytelling kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n trong v\u0103n h\u1ecdc hay gi\u1ea3i tr\u00ed m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd trong Marketing, gi\u00e1o d\u1ee5c v\u00e0 th\u1eadm ch\u00ed l\u00e0 trong c\u00f4ng ngh\u1ec7. N\u01a1i m\u00e0 m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u, t\u1ed5 ch\u1ee9c \u0111\u1ec1u c\u1ea7n k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a ri\u00eang m\u00ecnh \u0111\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n v\u1edbi kh\u00e1n gi\u1ea3 v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"l\u1ecbch s\u1eed c\u1ee7a storytelling\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/09\/2-lich-su-storytelling.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nNh\u1eefng c\u00e2u chuy\u1ec7n ng\u00e0y c\u00e0ng \u0111\u1ed9c \u0111\u00e1o v\u00e0 l\u1ed3ng gh\u00e9p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u01b0\u1ee3t m\u00e0\u00a0<\/em><\/p>\n<h2 id=\"su-khac-nhau-giua-storytelling-va-content-marketing\"><span class=\"ez-toc-section\" id=\"Su_khac_nhau_giua_Storytelling_va_Content_Marketing\"><\/span>S\u1ef1 kh\u00e1c nhau gi\u1eefa Storytelling v\u00e0 Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Storytelling \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t ph\u1ea7n trong Content Marketing. N\u00f3 \u0111\u01b0\u1ee3c doanh nghi\u1ec7p s\u00e1ng t\u1ea1o m\u1ed9t c\u00e1ch \u0111\u1ed9c \u0111\u00e1o, d\u1ec5 t\u1ea1o ra c\u1ea3m x\u00fac v\u1edbi m\u1ee5c ti\u00eau khi\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1ed3ng c\u1ea3m, th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i qua c\u00e2u chuy\u1ec7n.<\/p>\n<p style=\"text-align: justify\">B\u1ea3ng so s\u00e1nh s\u1ef1 kh\u00e1c nhau gi\u1eefa Storytelling v\u00e0 Content Marketing:<\/p>\n<table>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Ti\u00eau ch\u00ed<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Storytelling<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Content Marketing<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">M\u1ee5c ti\u00eau<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">T\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p s\u00e2u s\u1eafc<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">T\u1ea1o ra n\u1ed9i dung h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Ph\u01b0\u01a1ng th\u1ee9c<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Th\u00f4ng qua c\u00e1c c\u00e2u chuy\u1ec7n c\u00f3 t\u00ednh c\u1ea3m x\u00fac, nh\u00e2n v\u0103n<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">S\u1eed d\u1ee5ng nhi\u1ec1u d\u1ea1ng n\u1ed9i dung: b\u00e0i vi\u1ebft, video, h\u00ecnh \u1ea3nh, v.v.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">\u0110\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp c\u1eadn<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng tin l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">H\u01b0\u1edbng \u0111\u1ebfn m\u1ecdi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 m\u1ee5c ti\u00eau kinh doanh<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Tr\u1ecdng t\u00e2m<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">C\u00e2u chuy\u1ec7n c\u00f3 \u00fd ngh\u0129a v\u00e0 c\u1ea3m x\u00fac<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">\u0110a d\u1ea1ng n\u1ed9i dung \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Th\u1eddi gian hi\u1ec7u qu\u1ea3<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Hi\u1ec7u qu\u1ea3 d\u00e0i h\u1ea1n, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">C\u00f3 th\u1ec3 ng\u1eafn h\u1ea1n ho\u1eb7c d\u00e0i h\u1ea1n t\u00f9y thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">M\u1ee5c \u0111\u00edch ch\u00ednh<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u1ea3m x\u00fac v\u00e0 l\u00f2ng tin<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">T\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 doanh s\u1ed1<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<h2 id=\"loi-ich-cua-storytelling-voi-doanh-nghiep\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Loi_ich_cua_Storytelling_voi_doanh_nghiep\"><\/span>L\u1ee3i \u00edch c\u1ee7a Storytelling v\u1edbi doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Th\u00f4ng qua nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n g\u0169i, ch\u00e2n th\u1eadt v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n<ol>\n<li>T\u1ea1o c\u1ea3m h\u1ee9ng v\u00e0 \u00fd t\u01b0\u1edfng m\u1edbi<\/li>\n<li>Thu h\u00fat s\u1ef1 \u0111\u1ed3ng c\u1ea3m<\/li>\n<li>Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>T\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh, c\u00e1 t\u00ednh ri\u00eang bi\u1ec7t<\/li>\n<li>T\u0103ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng<\/li>\n<\/ol>\n<h3 id=\"tao-cam-hung-va-y-tuong-moi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tao_cam_hung_va_y_tuong_moi\"><\/span>T\u1ea1o c\u1ea3m h\u1ee9ng v\u00e0 \u00fd t\u01b0\u1edfng m\u1edbi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Nh\u1eefng c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb s\u1ebd truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 kh\u01a1i g\u1ee3i \u00fd t\u01b0\u1edfng m\u1edbi trong qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o, kh\u00f4ng ch\u1ec9 cho kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n cho ch\u00ednh \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p. Ng\u01b0\u1eddi vi\u1ebft Content c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Storytelling nh\u01b0 m\u1ed9t c\u00e1ch k\u1ec3 chuy\u1ec7n, chia s\u1ebb \u0111\u1ec3 v\u0103n phong tr\u1edf n\u00ean phong ph\u00fa, kh\u00f4ng c\u1ee9ng nh\u1eafc. \u0110\u1ed3ng th\u1eddi, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i h\u01a1n khi ti\u1ebfp thu ngu\u1ed3n th\u00f4ng tin m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 v\u1edbi nh\u1eefng ai \u0111ang b\u1ecb \u201cb\u00e3o h\u00f2a \u00fd t\u01b0\u1edfng\u201d.\u00a0\u00a0<\/p>\n<h3 id=\"thu-hut-su-dong-cam\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thu_hut_su_dong_cam\"><\/span>Thu h\u00fat s\u1ef1 \u0111\u1ed3ng c\u1ea3m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Storytelling l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 thu h\u00fat s\u1ef1 \u0111\u1ed3ng c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t c\u00e2u chuy\u1ec7n ch\u00e2n th\u1eadt, ch\u1ee9a \u0111\u1ef1ng c\u1ea3m x\u00fac s\u1ebd d\u1ec5 d\u00e0ng l\u00e0m ng\u01b0\u1eddi nghe \u0111\u1ed3ng c\u1ea3m v\u00e0 k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 th\u1ea5u hi\u1ec3u, h\u1ecd s\u1ebd d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi doanh nghi\u1ec7p. Nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n, kh\u00f3 kh\u0103n ho\u1eb7c th\u00e0nh t\u1ef1u c\u1ee7a doanh nghi\u1ec7p c\u0169ng gi\u00fap kh\u00e1ch h\u00e0ng th\u1ea5y r\u00f5 h\u01a1n gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i, t\u1eeb \u0111\u00f3 t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft v\u1eefng ch\u1eafc.<\/p>\n<h3 id=\"quang-ba-thuong-hieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Quang_ba_thuong_hieu\"><\/span>Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Nh\u1eefng n\u1ed9i dung qu\u1ea3ng c\u00e1o l\u1ed3ng gh\u00e9p ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n th\u01b0\u1eddng mang \u0111\u1ebfn s\u1ef1 h\u1ea5p d\u1eabn \u0111\u1ed9c \u0111\u00e1o, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u lan t\u1ecfa m\u1ea1nh m\u1ebd qua nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, blog hay video. Th\u00f4ng \u0111i\u1ec7p v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p c\u0169ng \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, m\u1ec1m m\u1ea1i h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.\u00a0<\/p>\n<p style=\"text-align: justify\">V\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp m\u1ed1i li\u00ean k\u1ebft v\u00e0 kh\u01a1i d\u1eady s\u1ef1 \u0111\u1ed3ng c\u1ea3m t\u1eeb kh\u00e1ch h\u00e0ng, qua \u0111\u00f3 t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 c\u1ee7ng c\u1ed1 s\u1ef1 trung th\u00e0nh. Khi \u0111\u01b0\u1ee3c tri\u1ec3n khai hi\u1ec7u qu\u1ea3, Storytelling kh\u00f4ng ch\u1ec9 thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean n\u1ed5i b\u1eadt m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u v\u00e0o qu\u1ea3ng c\u00e1o.<\/p>\n<h3 id=\"tao-loi-the-canh-tranh-ca-tinh-rieng-biet\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tao_loi_the_canh_tranh_ca_tinh_rieng_biet\"><\/span>T\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh, c\u00e1 t\u00ednh ri\u00eang bi\u1ec7t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y r\u1eaby c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1, Storytelling gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh. V\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn hay h\u00e0nh tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng,&#8230; c\u0169ng l\u00e0 c\u00e1ch gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/p>\n<h3 id=\"tang-long-trung-thanh-khach-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tang_long_trung_thanh_khach_hang\"><\/span>T\u0103ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Nh\u1eefng c\u00e2u chuy\u1ec7n ch\u00e2n th\u1eadt v\u00e0 c\u1ea3m x\u00fac s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn b\u00f3 v\u00e0 trung th\u00e0nh. Khi s\u1eed d\u1ee5ng Storytelling \u0111\u1ec3 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu\u1eadn l\u1ee3i h\u01a1n trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 chuy\u1ec3n \u0111\u1ed5i l\u00f2ng trung th\u00e0nh t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. T\u1eeb \u0111\u00f3 gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u1ea1o ra m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u00f4ng \u0111\u1ea3o, s\u1eb5n s\u00e0ng chia s\u1ebb v\u00e0 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"l\u1ee3i \u00edch c\u1ee7a storytelling\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/09\/3-loi-ich-cua-storytelling.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nV\u1eadn d\u1ee5ng Storytelling trong Marketing gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh hi\u1ec7u qu\u1ea3<\/em><\/p>\n<h2 id=\"cac-dang-storytelling\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cac_dang_Storytelling\"><\/span>C\u00e1c d\u1ea1ng Storytelling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"brand-storytelling\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Brand_Storytelling\"><\/span>Brand Storytelling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Brand Storytelling (C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u) l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n s\u00e1ng t\u1ea1o v\u00e0 h\u1ea5p d\u1eabn v\u1ec1 ngu\u1ed3n g\u1ed1c, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed9c \u0111\u00e1o, gi\u00e1 tr\u1ecb v\u00e0 nh\u1eefng \u00fd ngh\u0129a \u0111\u1eb1ng sau th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. \u0110\u1ec3 t\u1eeb \u0111\u00e2y, h\u1ecd c\u00f3 xu h\u01b0\u1edbng h\u00ecnh th\u00e0nh m\u1ed1i quan h\u1ec7 \u0111\u1eb7c bi\u1ec7t v\u00e0 s\u00e2u s\u1eafc h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/p>\n<p style=\"text-align: justify\">Kh\u00f4ng ch\u1ec9 v\u1edbi kh\u00e1ch h\u00e0ng hay \u0111\u1ed1i t\u00e1c, m\u1ed9t Brand Storytelling t\u1ed1t s\u1ebd l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd cho \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean n\u1ed9i b\u1ed9 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3 id=\"digital-storytelling\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Digital_Storytelling\"><\/span>Digital Storytelling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Digital Storytelling l\u00e0 h\u00ecnh th\u1ee9c k\u1ec3 chuy\u1ec7n th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 website, blog, m\u1ea1ng x\u00e3 h\u1ed9i, video v\u00e0 podcast. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 internet \u0111\u00e3 m\u1edf ra v\u00f4 v\u00e0n c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u1edf quy m\u00f4 l\u1edbn th\u00f4ng qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn.\u00a0<\/p>\n<p style=\"text-align: justify\">Thay v\u00ec d\u00f9ng mi\u1ec7ng ho\u1eb7c gi\u1ea5y b\u00fat, Digital Storytelling s\u1ebd k\u1ebft h\u1ee3p linh ho\u1ea1t gi\u1eefa v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, video v\u00e0 \u00e2m thanh \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn, d\u1ec5 ti\u1ebfp c\u1eadn. M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a digital Storytelling l\u00e0 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp t\u1eeb ng\u01b0\u1eddi d\u00f9ng, gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 k\u1ec3 c\u00e2u chuy\u1ec7n m\u00e0 c\u00f2n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3 id=\"data-storytelling\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Data_Storytelling\"><\/span>Data Storytelling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Data Storytelling l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n m\u1ed9t c\u00e1ch thuy\u1ebft ph\u1ee5c v\u00e0 d\u1ec5 hi\u1ec3u. Trong th\u1eddi \u0111\u1ea1i th\u00f4ng tin s\u1ed1, d\u1eef li\u1ec7u ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh. Tuy nhi\u00ean, d\u1eef li\u1ec7u kh\u00f4 khan th\u01b0\u1eddng kh\u00f3 \u0111\u1ec3 kh\u00e1ch h\u00e0ng hi\u1ec3u v\u00e0 c\u1ea3m nh\u1eadn. D\u1ea1ng Data Storytelling th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 t\u00e0i ch\u00ednh, k\u1ebf to\u00e1n, ch\u1ee9ng kho\u00e1n, kinh doanh,&#8230;<\/p>\n<p style=\"text-align: justify\">Data Storytelling gi\u00fap bi\u1ebfn nh\u1eefng con s\u1ed1 th\u00e0nh nh\u1eefng c\u00e2u chuy\u1ec7n c\u00f3 \u00fd ngh\u0129a th\u00f4ng qua vi\u1ec7c s\u1eafp x\u1ebfp v\u00e0 tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, h\u1ee3p l\u00fd v\u00e0 thu h\u00fat. Khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi c\u1ea3m x\u00fac v\u00e0 c\u00e2u chuy\u1ec7n, n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, gi\u00fap h\u1ecd hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/p>\n<h3 id=\"visual-storytelling\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Visual_Storytelling\"><\/span>Visual Storytelling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb \u201cb\u1ed9i th\u1ef1c\u201d b\u1edfi th\u00f4ng tin, nh\u1eefng h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft v\u00e0 d\u1ec5 nh\u1edb tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. Visual Storytelling (k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh) c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nhanh ch\u00f3ng v\u00e0 m\u1ea1nh m\u1ebd, th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong qu\u1ea3ng c\u00e1o (Advertising), truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (Social Media) v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n.\u00a0<\/p>\n<p style=\"text-align: justify\">H\u00ecnh \u1ea3nh k\u1ebft h\u1ee3p v\u1edbi y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac s\u1ebd gi\u00fap c\u00e2u chuy\u1ec7n tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng v\u00e0 c\u00f3 t\u00ednh lan t\u1ecfa cao, l\u00e0m cho th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 l\u01b0u l\u1ea1i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"c\u00e1c d\u1ea1ng storytelling\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/09\/4-cac-dang-storytelling.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nStorytelling c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng con s\u1ed1, h\u00ecnh \u1ea3nh ho\u1eb7c ng\u00f4n t\u1eeb ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p<\/em><\/p>\n<h2 id=\"nguyen-tac-ap-dung-storytelling\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Nguyen_tac_ap_dung_Storytelling\"><\/span>Nguy\u00ean t\u1eafc \u00e1p d\u1ee5ng Storytelling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">GREAT (Glue &#8211; Reward &#8211; Emotion &#8211; Authentic &#8211; Target) l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn gi\u00fap c\u00e1c doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng Storytelling th\u00e0nh c\u00f4ng trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing.<\/p>\n<h3 id=\"glue-ket-noi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Glue_Ket_noi\"><\/span>Glue (K\u1ebft n\u1ed1i)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n \u0111\u1ed9c \u0111\u00e1o l\u00e0 ph\u1ea3i t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi ng\u01b0\u1eddi nghe th\u00f4ng qua nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ed3ng c\u1ea3m ho\u1eb7c tr\u1ea3i nghi\u1ec7m. Vi\u1ec7c k\u1ebft n\u1ed1i n\u00e0y kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf kh\u00eda c\u1ea1nh th\u00f4ng tin, m\u00e0 c\u00f2n li\u00ean quan \u0111\u1ebfn c\u00e1c gi\u00e1 tr\u1ecb, c\u1ea3m x\u00fac, ni\u1ec1m tin v\u00e0 tr\u1ea3i nghi\u1ec7m m\u00e0 ng\u01b0\u1eddi nghe c\u00f3 th\u1ec3 hi\u1ec3u, ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u00e0 h\u1ecd cho l\u00e0 \u0111\u00fang. \u0110\u1ec3 \u00e1p d\u1ee5ng nguy\u00ean t\u1eafc n\u00e0y, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh l\u00e0 ai, t\u00e2m l\u00fd, quan \u0111i\u1ec3m s\u1ed1ng c\u1ee7a h\u1ecd l\u00e0 g\u00ec. \u0110\u1ed3ng th\u1eddi, t\u00ecm c\u00e1ch l\u00e0m cho c\u00e2u chuy\u1ec7n tr\u1edf n\u00ean g\u1ea7n g\u0169i, c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u00e0 d\u1ec5 ti\u1ebfp nh\u1eadn h\u01a1n.<\/p>\n<h3 id=\"reward-phan-thuong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Reward_Phan_thuong\"><\/span>Reward (Ph\u1ea7n th\u01b0\u1edfng)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong m\u1ed9t b\u1ed9 phim hay m\u1ed9t c\u00e2u chuy\u1ec7n, ai c\u0169ng mong ch\u1edd m\u1ed9t c\u00e1i k\u1ebft vi\u00ean m\u00e3n. T\u01b0\u01a1ng t\u1ef1, trong Storytelling, vi\u1ec7c nh\u1ea5n m\u1ea1nh l\u1ee3i \u00edch m\u00e0 kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c khi theo d\u00f5i c\u00e2u chuy\u1ec7n l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t. Ph\u1ea7n th\u01b0\u1edfng kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb v\u1eadt ch\u1ea5t m\u00e0 c\u00f3 th\u1ec3 l\u00e0 c\u1ea3m x\u00fac t\u00edch c\u1ef1c, ki\u1ebfn th\u1ee9c m\u1edbi, ho\u1eb7c s\u1ef1 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3. Khi c\u00e2u chuy\u1ec7n k\u1ebft th\u00fac b\u1eb1ng m\u1ed9t ph\u1ea7n th\u01b0\u1edfng mang \u00fd ngh\u0129a, kh\u00e1n gi\u1ea3 s\u1ebd c\u1ea3m th\u1ea5y th\u1ecfa m\u00e3n, ghi nh\u1edb l\u00e2u h\u01a1n v\u00e0 c\u00f3 xu h\u01b0\u1edbng chia s\u1ebb c\u00e2u chuy\u1ec7n \u0111\u00f3.<\/p>\n<p style=\"text-align: justify\">Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i c\u00e2u chuy\u1ec7n \u0111\u1ec1u mang l\u1ea1i gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ecbnh, gi\u00fap ng\u01b0\u1eddi nghe c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch thi\u1ebft th\u1ef1c. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 khi\u1ebfn kh\u00e1n gi\u1ea3 c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng m\u00e0 c\u00f2n t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 h\u1ecd kh\u00e1m ph\u00e1 v\u00e0 th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. Nh\u1edd \u0111\u00f3, Storytelling tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng ch\u1ec9 thu h\u00fat m\u00e0 c\u00f2n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<h3 id=\"emotion-cam-xuc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Emotion_Cam_xuc\"><\/span>Emotion (C\u1ea3m x\u00fac)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">C\u1ea3m x\u00fac ch\u00ednh l\u00e0 &#8220;v\u0169 kh\u00ed t\u1ed1i th\u01b0\u1ee3ng&#8221; gi\u00fap doanh nghi\u1ec7p chinh ph\u1ee5c tr\u00e1i tim kh\u00e1ch h\u00e0ng. Nh\u1eefng c\u00e2u chuy\u1ec7n kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac lu\u00f4n \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng s\u00e2u \u0111\u1eadm, v\u00ec ch\u00fang ch\u1ea1m v\u00e0o nh\u1eefng g\u00f3c s\u00e2u th\u1eb3m nh\u1ea5t trong t\u00e2m h\u1ed3n ng\u01b0\u1eddi nghe. Gi\u1ed1ng nh\u01b0 nguy\u00ean t\u1eafc K\u1ebft n\u1ed1i (Glue), \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u00e2u chuy\u1ec7n gi\u00e0u c\u1ea3m x\u00fac, doanh nghi\u1ec7p c\u1ea7n th\u1ea5u hi\u1ec3u t\u00e2m t\u01b0, nguy\u1ec7n v\u1ecdng v\u00e0 nh\u1eefng \u0111i\u1ec1u c\u00f3 th\u1ec3 kh\u01a1i d\u1eady s\u1ef1 \u0111\u1ed3ng c\u1ea3m t\u1eeb kh\u00e1ch h\u00e0ng. Khi c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p m\u1ed9t c\u00e1ch tinh t\u1ebf, c\u00e2u chuy\u1ec7n s\u1ebd tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng, t\u1ea1o ra m\u1ed1i li\u00ean h\u1ec7 b\u1ec1n ch\u1eb7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h3 id=\"authentic-chan-that\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Authentic_Chan_that\"><\/span>Authentic (Ch\u00e2n th\u1eadt)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">S\u1ef1 ch\u00e2n th\u1eadt l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng. M\u1ed9t c\u00e2u chuy\u1ec7n kh\u00f4ng ch\u00e2n th\u1eadt ho\u1eb7c mang t\u00ednh ph\u00f4 tr\u01b0\u01a1ng s\u1ebd d\u1ec5 d\u00e0ng b\u1ecb ph\u00e1t hi\u1ec7n v\u00e0 l\u00e0m m\u1ea5t uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i c\u00e2u chuy\u1ec7n h\u1ecd k\u1ec3 \u0111\u1ec1u xu\u1ea5t ph\u00e1t t\u1eeb gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf, kinh nghi\u1ec7m th\u1ef1c ho\u1eb7c nh\u1eefng \u0111i\u1ec1u m\u00e0 doanh nghi\u1ec7p th\u1ef1c s\u1ef1 \u0111\u1ea1i di\u1ec7n. Ch\u1ec9 nh\u01b0 v\u1eady, kh\u00e1ch h\u00e0ng m\u1edbi s\u1eb5n s\u00e0ng l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p h\u01a1n.\u00a0\u00a0<\/p>\n<h3 id=\"target-muc-tieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Target_Muc_tieu\"><\/span>Target (M\u1ee5c ti\u00eau)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed7i c\u00e2u chuy\u1ec7n \u0111\u1ec1u c\u1ea7n c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n. B\u1edfi ngo\u00e0i mang t\u00ednh gi\u1ea3i tr\u00ed, nh\u1eefng c\u00e2u chuy\u1ec7n n\u00e0y c\u1ea7n ph\u1ea3i ph\u1ee5c v\u1ee5 cho m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 nh\u01b0 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng l\u00f2ng tin, t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c th\u00fac \u0111\u1ea9y doanh s\u1ed1. \u0110\u1ec3 th\u1ef1c hi\u1ec7n t\u1ed1t nguy\u00ean t\u1eafc n\u00e0y, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi y\u1ebfu t\u1ed1 trong c\u00e2u chuy\u1ec7n \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"nguy\u00ean t\u1eafc l\u00e0m storytelling\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/09\/5-nguyen-tac-trien-khai-storytelling.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nN\u1ed9i dung Content Storytelling c\u1ea7n ch\u00e2n th\u1ef1c, ch\u1ea1m \u0111\u00fang v\u00e0o t\u00e2m l\u00fd v\u00e0 c\u1ea3m x\u00fac ng\u01b0\u1eddi nghe<\/em><\/p>\n<h2 id=\"cach-viet-content-storytelling-hap-dan\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cach_viet_Content_Storytelling_hap_dan\"><\/span>C\u00e1ch vi\u1ebft Content Storytelling h\u1ea5p d\u1eabn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Ch\u1ecdn n\u1ed9i dung ph\u00f9 h\u1ee3p<\/li>\n<li>X\u00e1c \u0111\u1ecbnh g\u00f3c nh\u00ecn<\/li>\n<li>X\u00e2y d\u1ef1ng c\u1ed1t truy\u1ec7n<\/li>\n<li>Khai th\u00e1c nh\u1eefng \u0111i\u1ec1u s\u00e2u xa<\/li>\n<li>D\u1eabn ch\u1ee9ng thuy\u1ebft ph\u1ee5c<\/li>\n<li>T\u1ea1o ra \u201canh h\u00f9ng\u201d c\u1ee7a c\u00e2u chuy\u1ec7n<\/li>\n<\/ol>\n<h3 id=\"chon-noi-dung-phu-hop\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chon_noi_dung_phu_hop\"><\/span>Ch\u1ecdn n\u1ed9i dung ph\u00f9 h\u1ee3p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n, vi\u1ec7c ch\u1ecdn n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t. N\u1ed9i dung ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u, m\u1ed1i quan t\u00e2m v\u00e0 th\u00e1ch th\u1ee9c m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang \u0111\u1ed1i m\u1eb7t, \u0111\u1ed3ng th\u1eddi ph\u1ea3n \u00e1nh \u0111\u00fang gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i.\u00a0<\/p>\n<p style=\"text-align: justify\">Khi n\u1ed9i dung mang t\u00ednh li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng, c\u00e2u chuy\u1ec7n kh\u00f4ng ch\u1ec9 thu h\u00fat m\u00e0 c\u00f2n t\u1ea1o n\u00ean s\u1ef1 g\u1eafn k\u1ebft s\u00e2u s\u1eafc. C\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 xoay quanh s\u1ea3n ph\u1ea9m, h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p \u0111\u00f3ng g\u00f3p cho c\u1ed9ng \u0111\u1ed3ng,&#8230;<\/p>\n<p style=\"text-align: justify\">M\u1ed9t s\u1ed1 d\u1ea1ng c\u1ed1t chuy\u1ec7n Storytelling ph\u1ed5 bi\u1ebfn:<\/p>\n<ul>\n<li style=\"text-align: justify\">H\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi h\u00f9ng (The Hero\u2019s Journey)<\/li>\n<\/ul>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u1ed1t truy\u1ec7n kinh \u0111i\u1ec3n v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1ea5t. C\u00e2u chuy\u1ec7n b\u1eaft \u0111\u1ea7u v\u1edbi nh\u00e2n v\u1eadt ch\u00ednh (th\u01b0\u1eddng l\u00e0 kh\u00e1ch h\u00e0ng) \u0111\u1ed1i m\u1eb7t v\u1edbi th\u1eed th\u00e1ch ho\u1eb7c v\u1ea5n \u0111\u1ec1. Sau \u0111\u00f3, nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch t\u1eeb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p mang \u0111\u1ebfn gi\u00fap h\u1ecd v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n v\u00e0 cu\u1ed1i c\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng. C\u1ed1t truy\u1ec7n n\u00e0y kh\u01a1i d\u1eady s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng, khi\u1ebfn kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng li\u00ean h\u1ec7 v\u1edbi c\u00e2u chuy\u1ec7n v\u00e0 h\u00ecnh dung m\u00ecnh l\u00e0 nh\u00e2n v\u1eadt ch\u00ednh. V\u00ed d\u1ee5: TVC qu\u1ea3ng c\u00e1o s\u1eefa r\u1eeda m\u1eb7t Acnes tr\u1ecb m\u1ee5n.<\/p>\n<ul>\n<li style=\"text-align: justify\">T\u1eeb ngh\u00e8o kh\u00f3 \u0111\u1ebfn th\u00e0nh c\u00f4ng (Rags to Riches)<\/li>\n<\/ul>\n<p style=\"text-align: justify\">C\u1ed1t truy\u1ec7n n\u00e0y k\u1ec3 v\u1ec1 qu\u00e1 tr\u00ecnh v\u01b0\u01a1n l\u00ean t\u1eeb kh\u00f3 kh\u0103n \u0111\u1ec3 \u0111\u1ea1t \u0111\u1ebfn th\u00e0nh c\u00f4ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t ng\u01b0\u1eddi ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u v\u1edbi \u00edt \u0111i\u1ec1u ki\u1ec7n nh\u01b0ng nh\u1edd v\u00e0o s\u1ef1 ki\u00ean tr\u00ec v\u00e0 nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn (ho\u1eb7c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p), h\u1ecd \u0111\u00e3 thay \u0111\u1ed5i cu\u1ed9c \u0111\u1eddi v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u1edbn. Lo\u1ea1i c\u00e2u chuy\u1ec7n n\u00e0y r\u1ea5t th\u00edch h\u1ee3p \u0111\u1ec3 kh\u01a1i d\u1eady hy v\u1ecdng v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho kh\u00e1ch h\u00e0ng.<\/p>\n<ul>\n<li style=\"text-align: justify\">V\u01b0\u1ee3t qua th\u1eed th\u00e1ch (Overcoming the Monster)<\/li>\n<\/ul>\n<p style=\"text-align: justify\">C\u1ed1t truy\u1ec7n n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1 l\u1edbn (th\u1eed th\u00e1ch ho\u1eb7c &#8220;con qu\u00e1i v\u1eadt&#8221;) m\u00e0 nh\u00e2n v\u1eadt ch\u00ednh ph\u1ea3i \u0111\u00e1nh b\u1ea1i \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u m\u00ecnh mong mu\u1ed1n. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u00f4 t\u1ea3 c\u00e1ch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh gi\u00fap kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t qua c\u00e1c th\u00e1ch th\u1ee9c kh\u00f3 kh\u0103n trong cu\u1ed9c s\u1ed1ng hay c\u00f4ng vi\u1ec7c. \u0110\u00e2y l\u00e0 c\u00e2u chuy\u1ec7n t\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5: Video qu\u1ea3ng c\u00e1o k\u1eb9o Singum Coolair.<\/p>\n<ul>\n<li style=\"text-align: justify\">H\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 (Quest)<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Trong c\u1ed1t truy\u1ec7n n\u00e0y, nh\u00e2n v\u1eadt ch\u00ednh (kh\u00e1ch h\u00e0ng) b\u01b0\u1edbc v\u00e0o m\u1ed9t h\u00e0nh tr\u00ecnh d\u00e0i \u0111\u1ec3 t\u00ecm ki\u1ebfm m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3, c\u00f3 th\u1ec3 l\u00e0 m\u1ee5c ti\u00eau cu\u1ed9c s\u1ed1ng, s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u1ea3i ph\u00e1p. Tr\u00ean \u0111\u01b0\u1eddng \u0111i, h\u1ecd g\u1eb7p nhi\u1ec1u th\u00e1ch th\u1ee9c, nh\u01b0ng v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a doanh nghi\u1ec7p, h\u1ecd cu\u1ed1i c\u00f9ng c\u0169ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. C\u1ed1t truy\u1ec7n n\u00e0y mang l\u1ea1i s\u1ef1 h\u1ee9ng th\u00fa, h\u1ed3i h\u1ed9p v\u00e0 ph\u00f9 h\u1ee3p \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<ul>\n<li style=\"text-align: justify\">T\u00e1i sinh (Rebirth)<\/li>\n<\/ul>\n<p style=\"text-align: justify\">C\u1ed1t truy\u1ec7n n\u00e0y xoay quanh s\u1ef1 thay \u0111\u1ed5i t\u00edch c\u1ef1c c\u1ee7a nh\u00e2n v\u1eadt ch\u00ednh sau khi tr\u1ea3i qua m\u1ed9t bi\u1ebfn c\u1ed1 ho\u1eb7c giai \u0111o\u1ea1n kh\u00f3 kh\u0103n. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u1ed1t truy\u1ec7n n\u00e0y \u0111\u1ec3 k\u1ec3 v\u1ec1 vi\u1ec7c m\u1ed9t ng\u01b0\u1eddi (ho\u1eb7c ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u) \u0111\u00e3 t\u00ecm ra con \u0111\u01b0\u1eddng m\u1edbi \u0111\u1ec3 \u0111\u1ed5i m\u1edbi, ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ea1t th\u00e0nh c\u00f4ng nh\u1edd v\u00e0o s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. Lo\u1ea1i c\u00e2u chuy\u1ec7n n\u00e0y th\u01b0\u1eddng t\u1ea1o c\u1ea3m h\u1ee9ng v\u00e0 kh\u01a1i g\u1ee3i ni\u1ec1m tin v\u00e0o kh\u1ea3 n\u0103ng thay \u0111\u1ed5i c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n<ul>\n<li style=\"text-align: justify\">Kh\u00e1m ph\u00e1 s\u1ef1 th\u1eadt (Discovery)<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Trong c\u1ed1t truy\u1ec7n n\u00e0y, nh\u00e2n v\u1eadt ch\u00ednh ph\u00e1t hi\u1ec7n ra m\u1ed9t s\u1ef1 th\u1eadt m\u1edbi ho\u1eb7c hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ebf gi\u1edbi xung quanh nh\u1edd s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a doanh nghi\u1ec7p. C\u00e2u chuy\u1ec7n n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 minh h\u1ecda qu\u00e1 tr\u00ecnh kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 ho\u1eb7c nhu c\u1ea7u c\u1ee7a b\u1ea3n th\u00e2n v\u00e0 c\u00e1ch s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00e3 gi\u00fap h\u1ecd nh\u1eadn ra gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t. Lo\u1ea1i c\u00e2u chuy\u1ec7n n\u00e0y th\u01b0\u1eddng mang l\u1ea1i gi\u00e1 tr\u1ecb nh\u1eadn th\u1ee9c v\u00e0 t\u1ea1o ni\u1ec1m tin v\u00e0o s\u1ea3n ph\u1ea9m.<\/p>\n<h3 id=\"xac-dinh-goc-nhin\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Xac_dinh_goc_nhin\"><\/span>X\u00e1c \u0111\u1ecbnh g\u00f3c nh\u00ecn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong Storytelling, vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 hai y\u1ebfu t\u1ed1 quan tr\u1ecdng &#8211; nh\u00e2n v\u1eadt ch\u00ednh v\u00e0 ng\u01b0\u1eddi nghe &#8211; l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t c\u00e2u chuy\u1ec7n cu\u1ed1n h\u00fat. Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 ai l\u00e0 nh\u00e2n v\u1eadt ch\u00ednh trong c\u00e2u chuy\u1ec7n v\u00e0 ai l\u00e0 ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n<p style=\"text-align: justify\">G\u00f3c nh\u00ecn c\u00f3 th\u1ec3 t\u1eeb ph\u00eda doanh nghi\u1ec7p, kh\u00e1ch h\u00e0ng ho\u1eb7c m\u1ed9t nh\u00e2n v\u1eadt trung gian, v\u00e0 l\u1ef1a ch\u1ecdn n\u00e0y ph\u1ea3i d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng mu\u1ed1n truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p. G\u00f3c nh\u00ecn t\u1eeb kh\u00e1ch h\u00e0ng th\u01b0\u1eddng gi\u00fap d\u1ec5 d\u00e0ng t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng c\u1ea3m, trong khi g\u00f3c nh\u00ecn t\u1eeb doanh nghi\u1ec7p l\u1ea1i l\u00e0m n\u1ed5i b\u1eadt gi\u00e1 tr\u1ecb v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: justify\">B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n th\u1ea5u hi\u1ec3u nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a h\u1ecd, \u0111\u1ec3 t\u1eeb \u0111\u00f3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n ph\u00f9 h\u1ee3p v\u00e0 ch\u00e2n th\u1eadt. Khi c\u00f3 s\u1ef1 \u0111\u1ed3ng \u0111i\u1ec7u gi\u1eefa ng\u01b0\u1eddi k\u1ec3 v\u00e0 ng\u01b0\u1eddi nghe, c\u00e2u chuy\u1ec7n s\u1ebd \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch tr\u1ecdn v\u1eb9n v\u00e0 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n<h3 id=\"xay-dung-cot-truyen\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Xay_dung_cot_truyen\"><\/span>X\u00e2y d\u1ef1ng c\u1ed1t truy\u1ec7n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">C\u1ed1t truy\u1ec7n l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a b\u1ea5t k\u1ef3 c\u00e2u chuy\u1ec7n n\u00e0o. M\u1ed9t c\u1ed1t truy\u1ec7n h\u1ea5p d\u1eabn th\u01b0\u1eddng bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n nh\u01b0 gi\u1edbi thi\u1ec7u, xung \u0111\u1ed9t, cao tr\u00e0o v\u00e0 gi\u1ea3i quy\u1ebft. C\u1ed1t truy\u1ec7n c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch logic, c\u00f3 s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa c\u00e1c chi ti\u1ebft, \u0111\u1ed3ng th\u1eddi ph\u1ea3i ch\u1ee9a \u0111\u1ef1ng nh\u1eefng th\u00e1ch th\u1ee9c ho\u1eb7c v\u1ea5n \u0111\u1ec1 m\u00e0 nh\u00e2n v\u1eadt ph\u1ea3i v\u01b0\u1ee3t qua.\u00a0<\/p>\n<p style=\"text-align: justify\">\u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra s\u1ef1 h\u1ed3i h\u1ed9p, h\u1ee9ng th\u00fa cho ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd theo d\u00f5i c\u00e2u chuy\u1ec7n \u0111\u1ebfn cu\u1ed1i. Khi s\u00e1ng t\u1ea1o Content Storytelling, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ed1t truy\u1ec7n \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u0111\u1ea7y c\u1ea3m x\u00fac, c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a nh\u00e2n v\u1eadt v\u00e0 k\u1ebft th\u00fac c\u00f3 \u00fd ngh\u0129a.<\/p>\n<h3 id=\"khai-thac-nhung-dieu-sau-xa\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Khai_thac_nhung_dieu_sau_xa\"><\/span>Khai th\u00e1c nh\u1eefng \u0111i\u1ec1u s\u00e2u xa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">N\u1ebfu m\u1ed9t n\u1ed9i dung ch\u1ec9 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c b\u1ec1 n\u1ed5i ho\u1eb7c tr\u00f9ng l\u1eb7p v\u1edbi c\u00e1c n\u1ed9i dung kh\u00e1c \u0111\u00e3 c\u00f3 s\u1eb5n v\u00e0 \u0111\u01b0\u1ee3c lan truy\u1ec1n r\u1ed9ng r\u00e3i tr\u00ean Internet th\u00ec n\u00f3 s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ec3 t\u1ea1o ra s\u1ef1 \u0111\u1ed9c \u0111\u00e1o ri\u00eang bi\u1ec7t, doanh nghi\u1ec7p n\u00ean t\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 insight kh\u00e1ch h\u00e0ng, l\u00e0m r\u00f5 nh\u1eefng mong mu\u1ed1n, n\u1ed7i lo, nhu c\u1ea7u th\u1eadt s\u1ef1 c\u1ee7a h\u1ecd,&#8230;\u00a0<\/p>\n<p style=\"text-align: justify\">Sau \u0111\u00f3, l\u1ed3ng gh\u00e9p ch\u00fang v\u00e0o n\u1ed9i dung\/c\u00e2u chuy\u1ec7n mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ec3 t\u1ea1o s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 m\u00ecnh \u0111ang th\u1eadt s\u1ef1 tr\u1ea3i nghi\u1ec7m\/tham gia v\u00e0o ch\u00ednh c\u00e2u chuy\u1ec7n. Khi c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh nh\u1eefng \u0111i\u1ec1u s\u00e2u th\u1eb3m nh\u1ea5t trong l\u00f2ng ng\u01b0\u1eddi xem th\u00ec \u0111\u00f3 l\u00e0 l\u00fac n\u00f3 th\u1ef1c s\u1ef1 t\u1ea1o ra k\u1ebft n\u1ed1i v\u00e0 mang \u0111\u1ebfn th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p.<\/p>\n<h3 id=\"dan-chung-thuyet-phuc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Dan_chung_thuyet_phuc\"><\/span>D\u1eabn ch\u1ee9ng thuy\u1ebft ph\u1ee5c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">D\u1eabn ch\u1ee9ng thuy\u1ebft ph\u1ee5c l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap c\u1ee7ng c\u1ed1 t\u00ednh x\u00e1c th\u1ef1c v\u00e0 s\u1ef1 \u0111\u00e1ng tin c\u1eady c\u1ee7a c\u00e2u chuy\u1ec7n. C\u00e1c d\u1eabn ch\u1ee9ng n\u00e0y c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng con s\u1ed1, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c nh\u1eefng th\u00e0nh t\u1ef1u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.\u00a0<\/p>\n<p style=\"text-align: justify\">Vi\u1ec7c b\u1ed5 sung d\u1eabn ch\u1ee9ng v\u00e0o c\u00e2u chuy\u1ec7n s\u1ebd gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y c\u00e2u chuy\u1ec7n c\u00f3 c\u01a1 s\u1edf th\u1ef1c t\u1ebf m\u00e0 c\u00f2n l\u00e0m t\u0103ng t\u00ednh thuy\u1ebft ph\u1ee5c, khi\u1ebfn h\u1ecd tin t\u01b0\u1edfng v\u00e0o th\u00f4ng \u0111i\u1ec7p m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i. \u0110\u1eb7c bi\u1ec7t, d\u1eabn ch\u1ee9ng ch\u00e2n th\u1eadt v\u00e0 li\u00ean quan s\u1ebd l\u00e0m n\u1ed5i b\u1eadt gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n<h3 id=\"tao-ra-anh-hung-cua-cau-chuyen\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tao_ra_%E2%80%9Canh_hung%E2%80%9D_cua_cau_chuyen\"><\/span>T\u1ea1o ra \u201canh h\u00f9ng\u201d c\u1ee7a c\u00e2u chuy\u1ec7n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong m\u1ecdi c\u00e2u chuy\u1ec7n hay, lu\u00f4n c\u00f3 m\u1ed9t nh\u00e2n v\u1eadt ch\u00ednh \u0111\u00f3ng vai tr\u00f2 l\u00e0 &#8220;anh h\u00f9ng&#8221;. Trong content Storytelling, \u201canh h\u00f9ng\u201d th\u01b0\u1eddng l\u00e0 kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p, ho\u1eb7c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110\u1ec3 t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn, h\u00e3y x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh \u201canh h\u00f9ng\u201d v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n, \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c v\u00e0 cu\u1ed1i c\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.\u00a0<\/p>\n<p style=\"text-align: justify\">\u201cAnh h\u00f9ng\u201d trong c\u00e2u chuy\u1ec7n kh\u00f4ng ch\u1ec9 \u0111\u1ea1i di\u1ec7n cho nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i m\u00e0 c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng cho s\u1ef1 ki\u00ean tr\u00ec, n\u1ed7 l\u1ef1c v\u00e0 th\u00e0nh c\u00f4ng. Ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd d\u1ec5 d\u00e0ng \u0111\u1ed3ng c\u1ea3m v\u00e0 ghi nh\u1edb c\u00e2u chuy\u1ec7n n\u1ebfu h\u1ecd th\u1ea5y m\u00ecnh ho\u1eb7c nh\u1eefng gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong h\u00ecnh \u1ea3nh \u201canh h\u00f9ng\u201d \u0111\u00f3.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"c\u00e1ch vi\u1ebft storytelling\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/09\/6-cach-viet-storytelling.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nDoanh nghi\u1ec7p c\u1ea7n ch\u1ecdn tuy\u1ebfn n\u1ed9i dung ph\u00f9 h\u1ee3p tr\u01b0\u1edbc khi tri\u1ec3n khai Storytelling<\/em><\/p>\n<h2 id=\"cac-ky-thuat-giup-storytelling-that-thu-hut\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cac_ky_thuat_giup_Storytelling_that_thu_hut\"><\/span>C\u00e1c k\u1ef9 thu\u1eadt gi\u00fap Storytelling th\u1eadt thu h\u00fat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">\u0110\u1ec3 l\u00e0m cho c\u00e2u chuy\u1ec7n tr\u1edf n\u00ean th\u1ef1c s\u1ef1 cu\u1ed1n h\u00fat v\u00e0 \u0111\u00e1ng nh\u1edb, c\u00f3 nh\u1eefng k\u1ef9 thu\u1eadt c\u1ee5 th\u1ec3 m\u00e0 ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n c\u1ea7n \u00e1p d\u1ee5ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng k\u1ef9 thu\u1eadt gi\u00fap nh\u1eefng c\u00e2u chuy\u1ec7n c\u00e0ng thu h\u00fat c\u00e0ng ghi \u0111\u1eadm d\u1ea5u \u1ea5n l\u00e2u d\u00e0i:<\/p>\n<ol>\n<li>Chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng<\/li>\n<li>\u0110\u1ed3ng nh\u1ea5t v\u00e0 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung Storytelling<\/li>\n<li>T\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a Multimedia<\/li>\n<li>T\u0103ng c\u01b0\u1eddng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac<\/li>\n<li>T\u1ea1o ra nh\u1eefng r\u00e0o c\u1ea3n c\u1ee5 th\u1ec3<\/li>\n<li>Ki\u1ec3m so\u00e1t nh\u1ecbp \u0111i\u1ec7u\u00a0<\/li>\n<li>Th\u00eam y\u1ebfu t\u1ed1 tr\u1ef1c quan<\/li>\n<li>Tr\u00e1nh k\u1ebft th\u00fac v\u1edbi b\u00e0i h\u1ecdc r\u0103n d\u1ea1y<\/li>\n<\/ol>\n<h3 id=\"chuan-bi-ky-luong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chuan_bi_ky_luong\"><\/span>Chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t trong vi\u1ec7c x\u00e2y d\u1ef1ng Storytelling th\u00e0nh c\u00f4ng. Theo \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, th\u00f4ng \u0111i\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i v\u00e0 l\u00ean \u00fd t\u01b0\u1edfng\/k\u1ebf ho\u1ea1ch n\u1ed9i dung chi ti\u1ebft c\u1ee7a t\u1eebng c\u00e2u chuy\u1ec7n. Qu\u00e1 tr\u00ecnh chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng s\u1ebd gi\u00fap c\u00e2u chuy\u1ec7n c\u00f3 s\u1ef1 m\u1ea1ch l\u1ea1c, k\u1ebft n\u1ed1i, t\u0103ng t\u00ednh thuy\u1ebft ph\u1ee5c v\u00e0 tr\u00e1nh nh\u1eefng sai s\u00f3t kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/p>\n<h3 id=\"dong-nhat-va-ca-nhan-hoa-noi-dung-storytelling\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Dong_nhat_va_ca_nhan_hoa_noi_dung_Storytelling\"><\/span>\u0110\u1ed3ng nh\u1ea5t v\u00e0 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung Storytelling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">S\u1ef1 \u0111\u1ed3ng nh\u1ea5t v\u00e0 c\u00e1 nh\u00e2n h\u00f3a trong Storytelling gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra m\u1ed9t b\u1ea3n s\u1eafc ri\u00eang bi\u1ec7t v\u00e0 d\u1ec5 nh\u1eadn di\u1ec7n. \u0110\u1ed3ng nh\u1ea5t trong gi\u1ecdng \u0111i\u1ec7u, th\u00f4ng \u0111i\u1ec7p v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 c\u00e2u chuy\u1ec7n truy\u1ec1n t\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, c\u00e2u chuy\u1ec7n c\u1ea7n \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Khi c\u00e2u chuy\u1ec7n ph\u1ea3n \u00e1nh \u0111\u00fang tr\u1ea3i nghi\u1ec7m, mong mu\u1ed1n ho\u1eb7c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, n\u00f3 s\u1ebd d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd h\u01a1n.<\/p>\n<h3 id=\"tan-dung-suc-manh-cua-multimedia\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tan_dung_suc_manh_cua_Multimedia\"><\/span>T\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a Multimedia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Multimedia l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd trong Storytelling th\u1eddi \u0111\u1ea1i s\u1ed1, gi\u00fap t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n s\u1ed1ng \u0111\u1ed9ng v\u00e0 d\u1ec5 hi\u1ec3u th\u00f4ng qua s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa \u00e2m thanh, h\u00ecnh \u1ea3nh, video, v\u0103n b\u1ea3n v\u00e0 \u0111\u1ed3 h\u1ecda. S\u1ef1 \u0111a d\u1ea1ng n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng t\u00ednh tr\u1ef1c quan m\u00e0 c\u00f2n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn tr\u00ean nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng, bi\u1ebfn nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u01a1n gi\u1ea3n th\u00e0nh tr\u1ea3i nghi\u1ec7m \u0111a gi\u00e1c quan, t\u1ea1o d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd v\u00e0 l\u00e2u d\u00e0i trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n<h3 id=\"tang-cuong-yeu-to-cam-xuc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tang_cuong_yeu_to_cam_xuc\"><\/span>T\u0103ng c\u01b0\u1eddng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">C\u1ea3m x\u00fac l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t trong Storytelling gi\u00fap k\u1ebft n\u1ed1i s\u00e2u s\u1eafc gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. \u0110\u1ec3 c\u00e2u chuy\u1ec7n tr\u1edf n\u00ean \u0111\u00e1ng nh\u1edb, doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra nh\u1eefng t\u00ecnh hu\u1ed1ng, nh\u00e2n v\u1eadt ho\u1eb7c th\u00e1ch th\u1ee9c m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn ho\u1eb7c \u0111\u1ed3ng c\u1ea3m. \u0110\u1ec3 qua \u0111\u00f3 k\u00edch th\u00edch s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi nghe, l\u00e0m h\u1ecd c\u1ea3m th\u1ea5y g\u1ea7n g\u0169i v\u00e0 c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng.\u00a0\u00a0<\/p>\n<h3 id=\"tao-ra-nhung-rao-can-cu-the\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tao_ra_nhung_rao_can_cu_the\"><\/span>T\u1ea1o ra nh\u1eefng r\u00e0o c\u1ea3n c\u1ee5 th\u1ec3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn lu\u00f4n c\u00f3 nh\u1eefng r\u00e0o c\u1ea3n m\u00e0 nh\u00e2n v\u1eadt ch\u00ednh ph\u1ea3i v\u01b0\u1ee3t qua. Trong Storytelling Marketing, vi\u1ec7c t\u1ea1o ra nh\u1eefng th\u00e1ch th\u1ee9c, tr\u1edf ng\u1ea1i cho nh\u00e2n v\u1eadt ch\u00ednh\/kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0m t\u0103ng t\u00ednh h\u1ea5p d\u1eabn c\u1ee7a c\u00e2u chuy\u1ec7n. Nh\u1eefng kh\u00f3 kh\u0103n n\u00e0y c\u00f3 th\u1ec3 l\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i ho\u1eb7c nh\u1eefng t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf trong h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. Khi nh\u00e2n v\u1eadt trong c\u00e2u chuy\u1ec7n v\u01b0\u1ee3t qua nh\u1eefng r\u00e0o c\u1ea3n n\u00e0y, ng\u01b0\u1eddi nghe s\u1ebd c\u1ea3m th\u1ea5y th\u1ecfa m\u00e3n v\u00e0 c\u00f3 xu h\u01b0\u1edbng k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3 id=\"kiem-soat-nhip-dieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Kiem_soat_nhip_dieu\"><\/span>Ki\u1ec3m so\u00e1t nh\u1ecbp \u0111i\u1ec7u\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Nh\u1ecbp \u0111i\u1ec7u c\u1ee7a c\u00e2u chuy\u1ec7n \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn c\u00e1ch m\u00e0 kh\u00e1n gi\u1ea3 ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p. M\u1ed9t c\u00e2u chuy\u1ec7n c\u1ea7n c\u00f3 nh\u1ecbp \u0111i\u1ec7u h\u1ee3p l\u00fd, t\u1eeb c\u00e1ch gi\u1edbi thi\u1ec7u v\u1ea5n \u0111\u1ec1, ph\u00e1t tri\u1ec3n t\u00ecnh hu\u1ed1ng \u0111\u1ebfn gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t. Doanh nghi\u1ec7p c\u1ea7n ki\u1ec3m so\u00e1t nh\u1ecbp \u0111i\u1ec7u n\u00e0y \u0111\u1ec3 gi\u1eef cho ng\u01b0\u1eddi \u0111\u1ecdc lu\u00f4n b\u1ecb cu\u1ed1n h\u00fat m\u00e0 kh\u00f4ng c\u1ea3m th\u1ea5y nh\u00e0m ch\u00e1n.\u00a0<\/p>\n<h3 id=\"them-yeu-to-truc-quan\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Them_yeu_to_truc_quan\"><\/span>Th\u00eam y\u1ebfu t\u1ed1 tr\u1ef1c quan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Y\u1ebfu t\u1ed1 tr\u1ef1c quan l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong Storytelling hi\u1ec7n \u0111\u1ea1i. Vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, \u0111\u1ed3 h\u1ecda ho\u1eb7c infographic \u0111\u1ec3 minh h\u1ecda cho c\u00e2u chuy\u1ec7n gi\u00fap th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i d\u1ec5 hi\u1ec3u v\u00e0 sinh \u0111\u1ed9ng h\u01a1n. Y\u1ebfu t\u1ed1 tr\u1ef1c quan n\u00e0y s\u1ebd gi\u00fap c\u00e2u chuy\u1ec7n t\u0103ng t\u00ednh th\u1ea9m m\u1ef9 v\u00e0 gi\u00fap ng\u01b0\u1eddi xem n\u1eafm b\u1eaft th\u00f4ng tin nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng viral tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<h3 id=\"tranh-ket-thuc-voi-bai-hoc-ran-day\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tranh_ket_thuc_voi_bai_hoc_ran_day\"><\/span>Tr\u00e1nh k\u1ebft th\u00fac v\u1edbi b\u00e0i h\u1ecdc r\u0103n d\u1ea1y<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t k\u1ebft th\u00fac m\u1edf ho\u1eb7c nh\u1eb9 nh\u00e0ng lu\u00f4n h\u1ea5p d\u1eabn h\u01a1n so v\u1edbi m\u1ed9t c\u00e2u chuy\u1ec7n k\u1ebft th\u00fac b\u1eb1ng vi\u1ec7c \u0111\u01b0a ra b\u00e0i h\u1ecdc r\u00f5 r\u00e0ng, mang t\u00ednh r\u0103n d\u1ea1y. Ng\u01b0\u1eddi \u0111\u1ecdc th\u01b0\u1eddng kh\u00f4ng th\u00edch b\u1ecb \u00e1p \u0111\u1eb7t suy ngh\u0129 hay b\u1ecb \u00e9p ph\u1ea3i ti\u1ebfp nh\u1eadn m\u1ed9t th\u00f4ng \u0111i\u1ec7p theo c\u00e1ch c\u1ee9ng nh\u1eafc. Doanh nghi\u1ec7p n\u00ean \u0111\u1ec3 c\u00e2u chuy\u1ec7n k\u1ebft th\u00fac m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, \u0111\u1ec3 ng\u01b0\u1eddi nghe t\u1ef1 r\u00fat ra nh\u1eefng k\u1ebft lu\u1eadn ho\u1eb7c b\u00e0i h\u1ecdc cho ri\u00eang m\u00ecnh. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o c\u1ea3m gi\u00e1c t\u00f4n tr\u1ecdng kh\u00e1n gi\u1ea3 m\u00e0 c\u00f2n gi\u00fap c\u00e2u chuy\u1ec7n tr\u1edf n\u00ean tinh t\u1ebf v\u00e0 \u0111\u00e1ng suy ng\u1eabm h\u01a1n.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"k\u00fd thu\u1eadt vi\u1ebft storytelling\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/09\/7-ky-thuat-viet-storytelling.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nN\u1ed9i dung Storytelling c\u1ea7n \u0111\u1ed3ng nh\u1ea5t v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p v\u00e0 ph\u00f9 h\u1ee3p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a<\/em><\/p>\n<h2 id=\"vi-du-ve-van-dung-storytelling\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Vi_du_ve_van_dung_Storytelling\"><\/span>V\u00ed d\u1ee5 v\u1ec1 v\u1eadn d\u1ee5ng Storytelling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Biti\u2019s &#8211; N\u00e2ng niu b\u00e0n ch\u00e2n Vi\u1ec7t<\/li>\n<li>Kinh \u0111\u00f4 &#8211; Trung thu sum v\u1ea7y<\/li>\n<\/ol>\n<h3 id=\"biti-s-nang-niu-ban-chan-viet\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Bitis_%E2%80%93_Nang_niu_ban_chan_Viet\"><\/span>Biti\u2019s &#8211; N\u00e2ng niu b\u00e0n ch\u00e2n Vi\u1ec7t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Biti\u2019s \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c khai th\u00e1c y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac qua c\u00e2u chuy\u1ec7n \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d b\u1eb1ng c\u00e1ch k\u1ec3 v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tr\u1ebb xa qu\u00ea h\u01b0\u01a1ng nh\u01b0ng lu\u00f4n nh\u1edb v\u1ec1 gia \u0111\u00ecnh. Th\u00f4ng qua h\u00ecnh \u1ea3nh \u0111\u00f4i gi\u00e0y Biti\u2019s \u0111\u1ed3ng h\u00e0nh c\u00f9ng nh\u00e2n v\u1eadt tr\u00ean m\u1ecdi n\u1ebbo \u0111\u01b0\u1eddng, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 kh\u00e9o l\u00e9o g\u1eafn k\u1ebft s\u1ea3n ph\u1ea9m v\u1edbi nh\u1eefng chuy\u1ebfn \u0111i m\u00e0 c\u00f2n nh\u1ea5n m\u1ea1nh gi\u00e1 tr\u1ecb gia \u0111\u00ecnh, t\u1ea1o s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a Storytelling t\u1eadp trung v\u00e0o c\u1ea3m x\u00fac, khi\u1ebfn ng\u01b0\u1eddi xem kh\u00f4ng ch\u1ec9 nh\u1edb v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n nh\u1eadn th\u1ea5y th\u00f4ng \u0111i\u1ec7p s\u00e2u s\u1eafc v\u1ec1 t\u00ecnh c\u1ea3m gia \u0111\u00ecnh.<\/p>\n<p style=\"text-align: justify\">Biti\u2019s \u0111\u00e3 t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a multimedia trong chi\u1ebfn d\u1ecbch \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d b\u1eb1ng vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa \u00e2m nh\u1ea1c, h\u00ecnh \u1ea3nh v\u00e0 video. C\u00f9ng v\u1edbi s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi ca s\u0129 n\u1ed5i ti\u1ebfng &#8211; Soobin Ho\u00e0ng S\u01a1n \u0111\u00e3 thu h\u00fat h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem v\u00e0 chia s\u1ebb. Video qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1ec1 m\u1eb7t nghe nh\u00ecn m\u00e0 c\u00f2n gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd v\u1ec1 nh\u1eefng h\u00e0nh tr\u00ecnh v\u00e0 s\u1ef1 g\u1eafn k\u1ebft t\u00ecnh c\u1ea3m. Nh\u1edd s\u1ef1 k\u1ebft h\u1ee3p n\u00e0y, Biti\u2019s \u0111\u00e3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m Storytelling \u0111a gi\u00e1c quan, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ghi d\u1ea5u \u1ea5n s\u00e2u \u0111\u1eadm trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/p>\n<h3 id=\"kinh-do-trung-thu-sum-vay\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Kinh_do_%E2%80%93_Trung_thu_sum_vay\"><\/span>Kinh \u0111\u00f4 &#8211; Trung thu sum v\u1ea7y<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">B\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i c\u00e1c s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a v\u00e0 l\u1ec5 h\u1ed9i, Kinh \u0110\u00f4 \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i. M\u1ed7i m\u00f9a trung thu, c\u00e2u chuy\u1ec7n v\u1ec1 nh\u1eefng chi\u1ebfc b\u00e1nh trung thu Kinh \u0110\u00f4 kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ea3n ph\u1ea9m b\u00e1nh k\u1eb9o m\u00e0 c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 \u0111o\u00e0n t\u1ee5, t\u00ecnh th\u00e2n v\u00e0 ni\u1ec1m vui sum v\u1ea7y. C\u00e2u chuy\u1ec7n n\u00e0y t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ed3ng c\u1ea3m s\u00e2u s\u1eafc v\u00e0 kh\u01a1i d\u1eady k\u00fd \u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 nh\u1eefng kho\u1ea3nh kh\u1eafc \u00fd ngh\u0129a trong c\u00e1c d\u1ecbp l\u1ec5 h\u1ed9i.<\/p>\n<p style=\"text-align: justify\">Kinh \u0110\u00f4 \u0111\u00e3 t\u1eadn d\u1ee5ng Storytelling \u0111\u1ec3 t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n g\u1ea7n g\u0169i, t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb gia \u0111\u00ecnh v\u00e0 c\u1ed9ng \u0111\u1ed3ng. Th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 kh\u00e9o l\u00e9o x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c b\u1eefa ti\u1ec7c, s\u1ef1 ki\u1ec7n gia \u0111\u00ecnh.\u00a0<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"v\u00ed d\u1ee5 v\u1ec1 storytelling\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/09\/8-vi-du-ve-storytelling.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nBiti\u2019s l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng khi v\u1eadn d\u1ee5ng Storytelling<\/em><\/p>\n<p style=\"text-align: justify\">T\u00f3m l\u1ea1i, Storytelling kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac s\u00e2u s\u1eafc v\u1edbi kh\u00e1n gi\u1ea3. Khi \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u00fang c\u00e1ch, Storytelling s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 g\u1eafn k\u1ebft l\u00e2u d\u00e0i v\u1edbi h\u1ecd. T\u1eeb \u0111\u00f3, truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb.\u00a0<\/p>\n<p>Ngu\u1ed3n: <a href=\"https:\/\/www.ckconitsha.com\/vn\/\">https:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong m\u1ed9t th\u1ebf gi\u1edbi ng\u1eadp tr\u00e0n th\u00f4ng tin, Storytelling tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap thu h\u00fat v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc. V\u1edbi Storytelling, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi ng\u01b0\u1eddi nghe, n\u1ed9i dung tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng, d\u1ec5&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-9240","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=9240"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9240\/revisions"}],"predecessor-version":[{"id":9402,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9240\/revisions\/9402"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=9240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=9240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=9240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}