{"id":9228,"date":"2025-04-09T02:32:34","date_gmt":"2025-04-08T19:32:34","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=9228"},"modified":"2025-06-29T20:10:04","modified_gmt":"2025-06-29T13:10:04","slug":"top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/","title":{"rendered":"Top 9+ Xu h\u01b0\u1edbng Marketing s\u1ebd th\u1ed1ng tr\u1ecb m\u1ea1nh m\u1ebd n\u0103m 2025"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#1_Tri_tue_nhan_tao_va_may_hoc\" >1. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 m\u00e1y h\u1ecdc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#2_Toi_uu_hoa_trai_nghiem_khach_hang_Customer_Experience_%E2%80%93_CX\" >2. T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (Customer Experience \u2013 CX)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#Tim_kiem_hinh_anh_Visual_Search\" >T\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh (Visual Search)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#Tim_kiem_giong_noi_Voice_Search\" >T\u00ecm ki\u1ebfm gi\u1ecdng n\u00f3i (Voice Search)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#3_Tiep_thi_qua_nguoi_anh_huong_Influencer_Marketing\" >3. Ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (Influencer Marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#4_Omnichannel_Marketing\" >4. Omnichannel Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#Marketing_Mobile\" >Marketing Mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#Quang_cao_tu_dong\" >Qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#SEO\" >SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#5_Sustainable_Marketing\" >5. Sustainable Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#6_Personalized_Marketing\" >6. Personalized Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#Email_va_noi_dung_ca_nhan_hoa\" >Email v\u00e0 n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#Ca_nhan_hoa_trong_quang_cao\" >C\u00e1 nh\u00e2n h\u00f3a trong qu\u1ea3ng c\u00e1o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#7_Meta_Marketing\" >7. Meta Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#Sensory_Marketing_Tiep_thi_da_giac_quan\" >Sensory Marketing (Ti\u1ebfp th\u1ecb \u0111a gi\u00e1c quan)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#Spatial_Marketing_Tiep_thi_khong_gian\" >Spatial Marketing (Ti\u1ebfp th\u1ecb kh\u00f4ng gian)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#Metaverse_Marketing_Tiep_thi_trong_vu_tru_ao\" >Metaverse Marketing (Ti\u1ebfp th\u1ecb trong v\u0169 tr\u1ee5 \u1ea3o)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#8_Video_ngan\" >8. Video ng\u1eafn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#TikTok_%E2%80%93_Nen_tang_dan_dau_xu_huong_video_ngan\" >TikTok \u2013 N\u1ec1n t\u1ea3ng d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng video ng\u1eafn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#Facebook_Reels_va_YouTube_Shorts\" >Facebook Reels v\u00e0 YouTube Shorts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#Podcast\" >Podcast<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-9-xu-huong-marketing-se-thong-tri-manh-me-nam-2025\/#9_MarTech\" >9. MarTech<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">Th\u1ebf gi\u1edbi Marketing lu\u00f4n thay \u0111\u1ed5i v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u00f3ng v\u00e0 n\u0103m 2025 h\u1ee9a h\u1eb9n s\u1ebd mang \u0111\u1ebfn nh\u1eefng b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 l\u1edbn. Nh\u1eefng xu h\u01b0\u1edbng m\u1edbi, s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 v\u00e0 thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng s\u1ebd t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c m\u1edbi cho c\u00e1c doanh nghi\u1ec7p. Vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 \u00e1p d\u1ee5ng \u0111\u00fang c\u00e1c xu h\u01b0\u1edbng Marketing l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 th\u00edch \u1ee9ng m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd.\u00a0<\/p>\n<h2 id=\"1-tri-tue-nhan-tao-va-may-hoc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"1_Tri_tue_nhan_tao_va_may_hoc\"><\/span>1. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 m\u00e1y h\u1ecdc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI &#8211; Artificial Intelligence) v\u00e0 m\u00e1y h\u1ecdc (Machine Learning) \u0111ang tr\u1edf th\u00e0nh nh\u1eefng c\u00f4ng c\u1ee5 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 v\u00e0 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf m\u1ecdi giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u00e3 gi\u00fap AI n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch Marketing.\u00a0<\/p>\n<p style=\"text-align: justify\">Ch\u1ec9 ri\u00eang ChatGPT \u0111\u00e3 \u0111\u1ea1t ng\u00e0y 1 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng trong 5 ng\u00e0y n\u0103m 2022 v\u00e0 thu h\u00fat h\u01a1n 100 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng t\u00ednh \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2023. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 184 t\u1ef7 USD v\u00e0o n\u0103m 2024, ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng 28,46% h\u1eb1ng n\u0103m v\u00e0 \u0111\u1ea1t 826,70 t\u1ef7 USD v\u00e0o n\u0103m 2030. Theo \u0111\u00f3, c\u00e1c t\u1ed5 ch\u1ee9c to\u00e0n c\u1ea7u c\u0169ng tin r\u1eb1ng, c\u00f4ng ngh\u1ec7 AI s\u1ebd mang l\u1ea1i cho h\u1ecd l\u1ee3i th\u1ebf c\u1ea1nh tranh t\u1ed1t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p style=\"text-align: justify\">Nh\u1eefng \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn c\u1ee7a AI nh\u01b0 x\u00e2y d\u1ef1ng Content Marketing, c\u00e1 nh\u00e2n h\u00f3a Email, t\u00edch h\u1ee3p chatbot &#8211; cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng v\u00e0 nhanh ch\u00f3ng 24\/7,&#8230; Qua \u0111\u00f3, gi\u00fap c\u00e1c doanh nghi\u1ec7p thu\u1eadn l\u1ee3i h\u01a1n trong vi\u1ec7c t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh thu.<\/p>\n<p style=\"text-align: justify\">Ngo\u00e0i chatbot, AI c\u00f2n h\u1ed7 tr\u1ee3 trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh qu\u1ea3ng c\u00e1o, t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c, gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 tri\u1ec3n khai. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung h\u01a1n v\u00e0o nh\u1eefng v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng, linh ho\u1ea1t v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"xu h\u01b0\u1edbng marketing tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/09\/1-xu-huong-marketing-va-tri-tue-nhan-tao.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n\u1ee8ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0o Marketing \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed<\/em><\/p>\n<h2 id=\"2-toi-uu-hoa-trai-nghiem-khach-hang-customer-experience-cx\"><span class=\"ez-toc-section\" id=\"2_Toi_uu_hoa_trai_nghiem_khach_hang_Customer_Experience_%E2%80%93_CX\"><\/span>2. T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (Customer Experience \u2013 CX)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong th\u1ebf gi\u1edbi s\u1ed1 h\u00f3a hi\u1ec7n nay. B\u1edfi n\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p, d\u1eabn \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng, t\u0103ng l\u00f2ng trung th\u00e0nh v\u00e0 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Hai xu h\u01b0\u1edbng l\u1edbn \u0111ang th\u1ecbnh h\u00e0nh hi\u1ec7n nay:<\/p>\n<ol>\n<li>T\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh (Visual Search)<\/li>\n<li>T\u00ecm ki\u1ebfm gi\u1ecdng n\u00f3i (Voice Search)<\/li>\n<\/ol>\n<h3 id=\"tim-kiem-hinh-anh-visual-search\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tim_kiem_hinh_anh_Visual_Search\"><\/span>T\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh (Visual Search)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">V\u1edbi h\u01a1n 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecbu t\u00e1c \u0111\u1ed9ng b\u1edfi h\u00ecnh \u1ea3nh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, c\u00f4ng ngh\u1ec7 t\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch th\u1ee9c ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung s\u1ed1. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">Visual Search cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm th\u00f4ng tin b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh thay v\u00ec t\u1eeb kh\u00f3a. Ch\u1ec9 c\u1ea7n t\u1ea3i l\u00ean ho\u1eb7c ch\u1ee5p \u1ea3nh s\u1ea3n ph\u1ea9m, h\u1ec7 th\u1ed1ng s\u1ebd ngay l\u1eadp t\u1ee9c cung c\u1ea5p c\u00e1c k\u1ebft qu\u1ea3 g\u1ee3i \u00fd t\u01b0\u01a1ng t\u1ef1. Google Lens l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00f4ng ngh\u1ec7 n\u00e0y.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ed1i v\u1edbi c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 th\u1eddi trang, n\u1ed9i th\u1ea5t, m\u1ef9 ph\u1ea9m hay \u0111\u1ed3 gia d\u1ee5ng, Visual Search mang \u0111\u1ebfn c\u01a1 h\u1ed9i t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m mua s\u1eafm cho kh\u00e1ch h\u00e0ng, gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c th\u00f4ng tin chi ti\u1ebft v\u1ec1 m\u1ed9t m\u1eb7t h\u00e0ng m\u00e0 h\u1ecd kh\u00f4ng bi\u1ebft r\u00f5 t\u00ean g\u1ecdi.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"xu h\u01b0\u1edbng marketing visual search\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/09\/2-xu-huong-marketing-visual-search.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nXu h\u01b0\u1edbng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ch\u1ec9 v\u1edbi h\u00ecnh \u1ea3nh b\u1ea5t k\u1ef3 gi\u00fap mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m nhanh ch\u00f3ng cho ng\u01b0\u1eddi d\u00f9ng<\/em><\/p>\n<h3 id=\"tim-kiem-giong-noi-voice-search\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tim_kiem_giong_noi_Voice_Search\"><\/span>T\u00ecm ki\u1ebfm gi\u1ecdng n\u00f3i (Voice Search)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i \u0111ang gia t\u0103ng nhanh ch\u00f3ng nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c tr\u1ee3 l\u00fd \u1ea3o nh\u01b0 Siri, Google Assistant v\u00e0 Alexa. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 t\u00ecm ki\u1ebfm b\u1eb1ng h\u00ecnh \u1ea3nh, Voice Search gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng tra c\u1ee9u th\u00f4ng tin ho\u1eb7c mua s\u1eafm ch\u1ec9 b\u1eb1ng c\u00e1ch ra l\u1ec7nh b\u1eb1ng gi\u1ecdng n\u00f3i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 thu\u1eadn ti\u1ec7n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/p>\n<p style=\"text-align: justify\">V\u1edbi 93,7% try c\u1ea5n t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i cho ra k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c, trong n\u0103m 2023, c\u00f3 kho\u1ea3ng 125,2 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i v\u00e0 h\u01a1n 50% ng\u01b0\u1eddi l\u1edbn tr\u00ean th\u1ebf gi\u1edbi s\u1eed d\u1ee5ng m\u1ed7i ng\u00e0y, h\u01a1n 1 t\u1ef7 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0 58% ng\u01b0\u1eddi d\u00f9ng v\u1edbi m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm th\u00f4ng tin c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng (Ngu\u1ed3n: Yaguara.co). Ngo\u00e0i c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, nh\u1eefng tr\u1ee3 l\u00fd gi\u1ecdng n\u00f3i tr\u00ean c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u0169ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng khi c\u00f3 h\u01a1n 61% th\u1ebf h\u1ec7 Millennials \u1edf Hoa k\u1ef3 s\u1eed d\u1ee5ng. Ti\u1ebfp \u0111\u1ebfn l\u00e0, 55% Gen Z v\u00e0 31,5% th\u1ebf h\u1ec7 Baby Boomers. (Ngu\u1ed3n).\u00a0<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng n\u00e0y v\u00e0 t\u0103ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, h\u1ec7 sinh th\u00e1i Google c\u0169ng thi\u1ebft l\u1eadp v\u00e0 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm th\u00f4ng tin b\u1eb1ng gi\u1ecdng n\u00f3i v\u1edbi h\u01a1n 70 ng\u00f4n ng\u1eef kh\u00e1c nhau.<\/p>\n<p style=\"text-align: justify\">Ngo\u00e0i ra, t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i gi\u00fap ng\u01b0\u1eddi d\u00f9ng truy v\u1ea5n nh\u1eefng t\u1eeb kh\u00f3a d\u00e0i m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u00e1c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t \u0111i\u1ec3m m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c SEO, t\u1eadp trung v\u00e0o t\u1ed1i \u01b0u h\u00f3a c\u00e1c t\u1eeb kh\u00f3a d\u00e0i \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng cho website tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERP).<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"xu h\u01b0\u1edbng marketing voice search\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/09\/3-xu-huong-marketing-voice-search.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nT\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i mang \u0111\u1ebfn s\u1ef1 thu\u1eadn ti\u1ec7n v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian<\/em><\/p>\n<h2 id=\"3-tiep-thi-qua-nguoi-anh-huong-influencer-marketing\"><span class=\"ez-toc-section\" id=\"3_Tiep_thi_qua_nguoi_anh_huong_Influencer_Marketing\"><\/span>3. Ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (Influencer Marketing)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Influencer l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng r\u1ed9ng l\u1edbn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n nay nh\u01b0 Instagram, YouTube, TikTok \u0111\u1ebfn Twitter v\u00e0 Facebook. H\u1ecd thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi theo d\u00f5i nh\u1edd phong c\u00e1ch \u0111\u1ed9c \u0111\u00e1o, n\u1ed9i dung s\u00e1ng t\u1ea1o ho\u1eb7c chuy\u00ean m\u00f4n s\u00e2u r\u1ed9ng trong m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3.<\/p>\n<p style=\"text-align: justify\">Khi c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i (Social Media) ng\u00e0y c\u00e0ng t\u0103ng tr\u01b0\u1edfng, Marketing qua ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u00e3 tr\u1edf th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft y\u1ebfu gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Theo Nielsen, 92% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tin t\u01b0\u1edfng v\u00e0 c\u00e1c khuy\u1ebfn ngh\u1ecb c\u00e1 nh\u00e2n h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o. 74% ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u00e1c \u0111\u1ecbnh truy\u1ec1n mi\u1ec7ng l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng ch\u00ednh \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. \u0110\u1ed3ng th\u1eddi, th\u1ebf h\u1ec7 Millennials b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi truy\u1ec1n mi\u1ec7ng nhi\u1ec1u h\u01a1n 155% so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/p>\n<p style=\"text-align: justify\">Song song \u0111\u00f3, trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t to\u00e0n c\u1ea7u 2024 c\u1ee7a Statista, 22,4% c\u00e1c c\u00f4ng ty\/th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u1ea7u t\u01b0 10 &#8211; 20% ng\u00e2n s\u00e1ch cho ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u00e0 26% s\u1ebd d\u00e0nh h\u01a1n 40% ng\u00e2n s\u00e1ch cho ho\u1ea1t \u0111\u1ed9ng Marketing n\u00e0y. C\u00f3 th\u1ec3 th\u1ea5y, m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 m\u00e0 h\u00ecnh th\u1ee9c n\u00e0y mang l\u1ea1i v\u1eabn c\u00f2n r\u1ea5t hot.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"xu h\u01b0\u1edbng marketing influencer\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/09\/4-xu-huong-marketing-influencer.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nMarketing qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111ang \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn<\/em><\/p>\n<p style=\"text-align: justify\">Khi h\u1ee3p t\u00e1c v\u1edbi Influencers, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a cao, t\u1ea1o ra s\u1ef1 lan t\u1ecfa hi\u1ec7u qu\u1ea3 th\u00f4ng qua c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 trung th\u00e0nh c\u1ee7a Influencer. Tuy nhi\u00ean, vi\u1ec7c ch\u1ecdn l\u1ef1a Influencer ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>KOL &#8211;\u00a0Key Opinion Leader: KOL l\u00e0 nh\u1eefng ng\u01b0\u1eddi chuy\u00ean gia ho\u1eb7c c\u00f3 uy t\u00edn nh\u1ea5t \u0111\u1ecbnh trong 1 l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3. Khi doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn nh\u1eefng KOL ph\u00f9 h\u1ee3p v\u00e0o chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a m\u00ecnh th\u00ec h\u1ecd kh\u00f4ng ch\u1ec9 gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch chuy\u00ean s\u00e2u m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1eefng ch\u1eafc cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Theo tri\u1ec3n v\u1ecdng v\u00e0 d\u1ef1 b\u00e1o khu v\u1ef1c 2024 &#8211; 2031, th\u1ecb tr\u01b0\u1eddng KOL d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m\u00a0v\u1edbi t\u1ed1c \u0111\u1ed9 \u0111\u00e1ng kinh ng\u1ea1c.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>KOC &#8211; Key Opinion Consumer: Trong khi KOLs v\u00e0 influencers t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng t\u1eeb g\u00f3c \u0111\u1ed9 chuy\u00ean gia ho\u1eb7c n\u1ed5i ti\u1ebfng, KOC l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c s\u1ef1 v\u00e0 th\u01b0\u1eddng c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i nh\u1ecf h\u01a1n nh\u01b0ng l\u1ea1i r\u1ea5t trung th\u00e0nh. H\u1ecd th\u01b0\u1eddng chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i, \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng nh\u1edd t\u00ednh ch\u00e2n th\u1ef1c v\u00e0 g\u1ea7n g\u0169i.<\/p>\n<\/li>\n<\/ul>\n<h2 id=\"4-omnichannel-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"4_Omnichannel_Marketing\"><\/span>4. Omnichannel Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Ng\u00e0y nay, s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f3 kh\u0103n trong vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p. C\u1ee5 th\u1ec3, h\u01a1n 70% ng\u01b0\u1eddi d\u00f9ng th\u00edch c\u00e1c \u1ee9ng d\u1ee5ng ho\u1ea1t \u0111\u1ed9ng li\u1ec1n m\u1ea1ch tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb v\u00e0 83% ng\u01b0\u1eddi mong mu\u1ed1n tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng. L\u00fac n\u00e0y, Omnichannel Marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111a k\u00eanh mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n cho kh\u00e1ch h\u00e0ng th\u00f4ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau, t\u1eeb online \u0111\u1ebfn offline. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau qua nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac m\u00e0 kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n, t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 n\u00e2ng cao l\u00f2ng trung th\u00e0nh.\u00a0<\/p>\n<ol>\n<li>Marketing Mobile<\/li>\n<li>Qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng<\/li>\n<li>SEO<\/li>\n<\/ol>\n<h3 id=\"marketing-mobile\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Marketing_Mobile\"><\/span>Marketing Mobile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">V\u1edbi kho\u1ea3ng 90% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i v\u00e0 d\u1ef1 ki\u1ebfn t\u0103ng, Marketing Mobile tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c Omnichannel Marketing. Nh\u1ea5t l\u00e0 khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay d\u00e0nh nhi\u1ec1u th\u1eddi gian tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, t\u1eeb vi\u1ec7c l\u01b0\u1edbt m\u1ea1ng x\u00e3 h\u1ed9i, mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn t\u00ecm ki\u1ebfm th\u00f4ng tin. Qua \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u1eeba qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng ho\u1eb7c website v\u1eeba t\u1eadn d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng nh\u01b0 tin nh\u1eafn v\u0103n b\u1ea3n (SMS), Email v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh.\u00a0<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"xu h\u01b0\u1edbng marketing mobile\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/09\/5-xu-huong-marketing-mobile.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nMarketing Mobile gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u01b0a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/em><\/p>\n<h3 id=\"quang-cao-tu-dong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Quang_cao_tu_dong\"><\/span>Qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng (Programmatic Advertising) l\u00e0 h\u00ecnh th\u1ee9c mua b\u00e1n qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng h\u00f3a, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1edbn v\u00e0 thu\u1eadt to\u00e1n \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Trong Omnichannel Marketing, qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed Marketing, ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i can thi\u1ec7p th\u1ee7 c\u00f4ng.\u00a0<\/p>\n<p style=\"text-align: justify\">H\u00ecnh th\u1ee9c n\u00e0y ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quen thu\u1ed9c v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 Digital Marketing l\u1ef1a ch\u1ecdn. Khi chi ti\u00eau cho qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng n\u0103m 2023 \u0111\u01b0\u1ee3c \u01b0\u1edbc t\u00ednh \u0111\u1ea1t 558 t\u1ef7 USD v\u00e0 779 t\u1ef7 USD v\u00e0o n\u0103m 2028.\u00a0\u00a0<\/p>\n<h3 id=\"seo\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"SEO\"><\/span>SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">SEO (Search Engine Optimization) l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung v\u00e0 trang web nh\u1eb1m c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google hay Bing. Hi\u1ec7n nay, SEO \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn. B\u1edfi th\u1ef1c t\u1ebf, kho\u1ea3ng 81% ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a h\u1ecd b\u1eb1ng vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean m\u1ea1ng, trong \u0111\u00f3 60% ng\u01b0\u1eddi d\u00f9ng Google \u0111\u1ec3 t\u00ecm ki\u1ebfm. Do \u0111\u00f3, t\u1ed1i \u01b0u SEO gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt \u1edf c\u00e1c v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u, t\u0103ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p style=\"text-align: justify\">Song song v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, khi n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u00e0 s\u1ebd c\u00f3 c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 ChatGPT, Gemini, Copilot,&#8230;. t\u0103ng c\u01b0\u1eddng t\u1ed1i \u01b0u SEO cho Generative AI.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"xu h\u01b0\u1edbng SEO marketing\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/09\/6-xu-huong-digital-marketing.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nNh\u1eefng qu\u1ea3ng c\u00e1o li\u1ec1n m\u1ea1ch v\u00e0 nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ebd mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c cho ng\u01b0\u1eddi d\u00f9ng<\/em><\/p>\n<h2 id=\"5-sustainable-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"5_Sustainable_Marketing\"><\/span>5. Sustainable Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Trong b\u1ed1i c\u1ea3nh m\u00f4i tr\u01b0\u1eddng to\u00e0n c\u1ea7u \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c nghi\u00eam tr\u1ecdng, Sustainable Marketing hay Marketing b\u1ec1n v\u1eefng v\u1eabn s\u1ebd l\u00e0 m\u1ed9t xu h\u01b0\u1edbng quan tr\u1ecdng th\u1ed1ng tr\u1ecb v\u00e0o n\u0103m 2025. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o l\u1ee3i nhu\u1eadn m\u00e0 c\u00f2n \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o vi\u1ec7c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, c\u1ea3i thi\u1ec7n x\u00e3 h\u1ed9i v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 \u00fd th\u1ee9c cao h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 h\u1ecd c\u0169ng s\u1eb5n s\u00e0ng chi tr\u1ea3 nhi\u1ec1u h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c b\u1ec1n v\u1eefng (80%). Do \u0111\u00f3, nh\u1eefng doanh nghi\u1ec7p ti\u00ean phong trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng s\u1ebd c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u1edbn, khi c\u00f3 th\u1ec3 thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i.<\/p>\n<p style=\"text-align: justify\">C\u00f9ng h\u01b0\u1edbng \u0111\u1ebfn M\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng n\u0103m 2030 c\u1ee7a Li\u00ean H\u1ee3p Qu\u1ed1c \u0111\u01b0\u1ee3c \u0111\u1ec1 ra v\u00e0o n\u0103m 2015, c\u00e1c quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt v\u00e0 ch\u00ednh s\u00e1ch c\u1ee7a ch\u00ednh ph\u1ee7 v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng c\u0169ng \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u1eaft khe h\u01a1n. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng (ESG) trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing v\u00e0 hi\u1ec7n r\u00f5 r\u00e0ng s\u1ef1 cam k\u1ebft. B\u1edfi, \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1ch gi\u00fap gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh m\u00e0 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"xu h\u01b0\u1edbng marketing sustainable\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/09\/7-xu-huong-marketing-sustainable.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nMarketing b\u1ec1n v\u1eefng \u0111ang ng\u00e0y c\u00e0ng quan tr\u1ecdng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m t\u1eeb kh\u00e1ch h\u00e0ng<\/em><\/p>\n<h2 id=\"6-personalized-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"6_Personalized_Marketing\"><\/span>6. Personalized Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Personalized Marketing (Marketing c\u00e1 nh\u00e2n h\u00f3a) l\u00e0 vi\u1ec7c t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m, n\u1ed9i dung v\u00e0 th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh theo nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n. Thay v\u00ec s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p &#8220;m\u1ed9t th\u00f4ng \u0111i\u1ec7p cho t\u1ea5t c\u1ea3&#8221;, doanh nghi\u1ec7p s\u1ebd chuy\u1ec3n sang m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o t\u1eebng c\u00e1 nh\u00e2n, mang \u0111\u1ebfn s\u1ef1 g\u1eafn k\u1ebft v\u00e0 t\u01b0\u01a1ng t\u00e1c s\u00e2u h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. Personalized Marketing tuy kh\u00f4ng c\u00f2n qu\u00e1 m\u1edbi nh\u01b0ng n\u00f3 v\u1eabn \u0111\u01b0\u1ee3c c\u00e1c ban l\u00e3nh \u0111\u1ea1o h\u00e0ng \u0111\u1ea7u \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a n\u00f3 trong n\u0103m 2025 v\u00e0 nh\u1eefng n\u0103m t\u1edbi.\u00a0\u00a0<\/p>\n<ol>\n<li>Email v\u00e0 n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a<\/li>\n<li>C\u00e1 nh\u00e2n h\u00f3a trong qu\u1ea3ng c\u00e1o<\/li>\n<\/ol>\n<h3 id=\"email-va-noi-dung-ca-nhan-hoa\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Email_va_noi_dung_ca_nhan_hoa\"><\/span>Email v\u00e0 n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1eb7c d\u00f9 \u0111\u00e3 xu\u1ea5t hi\u1ec7n h\u01a1n 50 n\u0103m, Email v\u1eabn kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Thay v\u00ec g\u1eedi nh\u1eefng th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o \u0111\u1ea1i tr\u00e0, c\u00e1c doanh nghi\u1ec7p gi\u1edd \u0111\u00e2y t\u1ed1i \u01b0u h\u00f3a email b\u1eb1ng c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a t\u1eebng chi ti\u1ebft, t\u1eeb ti\u00eau \u0111\u1ec1 cho \u0111\u1ebfn n\u1ed9i dung. D\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1ecbch s\u1eed mua s\u1eafm, h\u00e0nh vi duy\u1ec7t web v\u00e0 th\u1eadm ch\u00ed l\u00e0 nh\u1eefng khung gi\u1edd kh\u00e1ch h\u00e0ng th\u01b0\u1eddng m\u1edf email, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi \u0111i nh\u1eefng \u01b0u \u0111\u00e3i v\u00e0 khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p, gia t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p style=\"text-align: justify\">Nh\u1eefng con s\u1ed1 &#8220;bi\u1ebft n\u00f3i&#8221; t\u1eeb c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t c\u0169ng \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1 nh\u00e2n h\u00f3a email:<\/p>\n<ul>\n<li style=\"text-align: justify\">Email c\u00e1 nh\u00e2n h\u00f3a \u0111\u01b0\u1ee3c m\u1edf nhi\u1ec1u h\u01a1n 82% so v\u1edbi email chung chung.<\/li>\n<li style=\"text-align: justify\">59% ng\u01b0\u1eddi d\u00f9ng cho bi\u1ebft Email Marketing c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/li>\n<li style=\"text-align: justify\">80% ng\u01b0\u1eddi d\u00f9ng s\u1ebd m\u1edf nh\u1eefng email v\u1edbi n\u1ed9i dung ch\u00e0o m\u1eebng.<\/li>\n<li style=\"text-align: justify\">58% t\u1ed5ng doanh thu \u0111\u1ebfn t\u1eeb nh\u1eefng Email \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/li>\n<li style=\"text-align: justify\">N\u1ed9i dung Email c\u00f3 s\u1eed d\u1ee5ng t\u00ean g\u1ecdi c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 t\u1ec9 l\u1ec7 m\u1edf mail l\u00ean \u0111\u1ebfn 35%.<\/li>\n<\/ul>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"xu h\u01b0\u1edbng marketing personalized\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/09\/8-xu-huong-email-marketing-personalized.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nTr\u1ea3i nghi\u1ec7m email c\u00e1 nh\u00e2n h\u00f3a gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m<\/em><\/p>\n<h3 id=\"ca-nhan-hoa-trong-quang-cao\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ca_nhan_hoa_trong_quang_cao\"><\/span>C\u00e1 nh\u00e2n h\u00f3a trong qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay b\u1ecb ng\u1eadp trong v\u00f4 s\u1ed1 c\u00e1i qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau th\u00ec nh\u1eefng n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a \u0111ang \u0111\u01b0\u1ee3c mong \u0111\u1ee3i. Theo nghi\u00ean c\u1ee9u cho th\u1ea5y 71% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i c\u00e1c c\u00f4ng ty cung c\u1ea5p nh\u1eefng t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 76% c\u1ea3m th\u1ea5y th\u1ea5t v\u1ecdng khi \u0111i\u1ec1u n\u00e0y kh\u00f4ng x\u1ea3y ra.\u00a0<\/p>\n<p style=\"text-align: justify\">Qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang tr\u1edf n\u00ean c\u00e1 nh\u00e2n h\u00f3a h\u01a1n v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng (programmatic advertising). Thay v\u00ec hi\u1ec3n th\u1ecb c\u00f9ng m\u1ed9t qu\u1ea3ng c\u00e1o cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, c\u00e1c doanh nghi\u1ec7p s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o cho t\u1eebng c\u00e1 nh\u00e2n d\u1ef1a tr\u00ean h\u00e0nh vi tr\u1ef1c tuy\u1ebfn v\u00e0 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m thi\u1ec3u t\u00ecnh tr\u1ea1ng &#8220;qu\u1ea3ng c\u00e1o th\u1eeba&#8221; khi ng\u01b0\u1eddi d\u00f9ng li\u00ean t\u1ee5c th\u1ea5y qu\u1ea3ng c\u00e1o v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111\u00e3 mua ho\u1eb7c kh\u00f4ng c\u00f3 nhu c\u1ea7u.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5, m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm v\u1ec1 s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da ph\u00f9 h\u1ee3p v\u1edbi lo\u1ea1i da v\u00e0 nhu c\u1ea7u c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd, thay v\u00ec m\u1ed9t qu\u1ea3ng c\u00e1o chung chung. S\u1ef1 t\u01b0\u01a1ng t\u00e1c n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y qu\u1ea3ng c\u00e1o mang t\u00ednh c\u00e1 nh\u00e2n v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n.<\/p>\n<h2 id=\"7-meta-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"7_Meta_Marketing\"><\/span>7. Meta Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Meta Marketing l\u00e0 xu h\u01b0\u1edbng Marketing ti\u00ean ti\u1ebfn v\u00e0 to\u00e0n di\u1ec7n, k\u1ebft h\u1ee3p nhi\u1ec1u c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m phong ph\u00fa, \u0111a chi\u1ec1u. Xu h\u01b0\u1edbng n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c khai th\u00e1c nh\u1eefng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i nh\u01b0 metaverse, kh\u00f4ng gian \u1ea3o v\u00e0 c\u00e1c gi\u00e1c quan \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m s\u00e2u s\u1eafc v\u00e0 ch\u00e2n th\u1ef1c h\u01a1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<ol>\n<li>Sensory Marketing (Ti\u1ebfp th\u1ecb \u0111a gi\u00e1c quan)<\/li>\n<li>Spatial Marketing (Ti\u1ebfp th\u1ecb kh\u00f4ng gian)<\/li>\n<li>Metaverse Marketing (Ti\u1ebfp th\u1ecb trong v\u0169 tr\u1ee5 \u1ea3o)<\/li>\n<\/ol>\n<h3 id=\"sensory-marketing-tiep-thi-da-giac-quan\"><span class=\"ez-toc-section\" id=\"Sensory_Marketing_Tiep_thi_da_giac_quan\"><\/span>Sensory Marketing (Ti\u1ebfp th\u1ecb \u0111a gi\u00e1c quan)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Theo Schmitt,Sensory Marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing d\u1ef1a tr\u00ean vi\u1ec7c k\u00edch th\u00edch nhi\u1ec1u gi\u00e1c quan c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f9ng m\u1ed9t l\u00fac \u0111\u1ec3 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u. Thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o h\u00ecnh \u1ea3nh ho\u1eb7c \u00e2m thanh, Sensory Marketing t\u1eadn d\u1ee5ng m\u1ecdi gi\u00e1c quan \u2013 th\u00ednh gi\u00e1c, th\u1ecb gi\u00e1c, kh\u1ee9u gi\u00e1c, x\u00fac gi\u00e1c v\u00e0 v\u1ecb gi\u00e1c \u2013 \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111a chi\u1ec1u v\u00e0 s\u00e2u s\u1eafc h\u01a1n.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5, trong c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c m\u00f9i h\u01b0\u01a1ng \u0111\u1eb7c tr\u01b0ng \u0111\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m x\u00fac gi\u00e1c qua c\u00e1c s\u1ea3n ph\u1ea9m m\u1eabu d\u00f9ng th\u1eed. Trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u00e2m thanh \u0111\u1eb7c tr\u01b0ng ho\u1eb7c hi\u1ec7u \u1ee9ng h\u00ecnh \u1ea3nh \u0111\u1ed9ng \u0111\u1ec3 g\u1ee3i l\u00ean c\u1ea3m x\u00fac, t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u h\u01a1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng,&#8230;<\/p>\n<h3 id=\"spatial-marketing-tiep-thi-khong-gian\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Spatial_Marketing_Tiep_thi_khong_gian\"><\/span>Spatial Marketing (Ti\u1ebfp th\u1ecb kh\u00f4ng gian)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Spatial Marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing s\u1eed d\u1ee5ng kh\u00f4ng gian \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m s\u1ed1ng \u0111\u1ed9ng, ch\u00e2n th\u1ef1c th\u00f4ng qua c\u00e1c m\u00f4i tr\u01b0\u1eddng \u1ea3o ho\u1eb7c th\u1ef1c t\u1ebf. Thay v\u00ec ch\u1ec9 t\u1ea1o ra n\u1ed9i dung t\u0129nh tr\u00ean m\u00e0n h\u00ecnh, Spatial Marketing cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng tham gia v\u00e0o kh\u00f4ng gian 3D, n\u01a1i h\u1ecd c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c m\u00f4i tr\u01b0\u1eddng xung quanh.<\/p>\n<p style=\"text-align: justify\">Spatial Marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb v\u1edbi kh\u00f4ng gian \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 mang l\u1ea1i c\u1ea3m gi\u00e1c \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng khi gh\u00e9 th\u0103m. C\u00e1c tri\u1ec3n l\u00e3m ho\u1eb7c s\u1ef1 ki\u1ec7n qu\u1ea3ng c\u00e1o \u1ea3o c\u0169ng l\u00e0 nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a Spatial Marketing, n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m trong kh\u00f4ng gian k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c m\u00f4 ph\u1ecfng nh\u01b0 th\u1ef1c t\u1ebf.<\/p>\n<p style=\"text-align: justify\">Trong m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn, Spatial Marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng qua c\u00f4ng ngh\u1ec7 AR, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 &#8220;th\u1eed&#8221; s\u1ea3n ph\u1ea9m ngay t\u1ea1i nh\u00e0 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c thi\u1ebft b\u1ecb AR. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u00ecnh dung s\u1ea3n ph\u1ea9m trong kh\u00f4ng gian c\u1ee7a m\u00ecnh m\u00e0 c\u00f2n n\u00e2ng cao tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c, gi\u00fap h\u1ecd ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh ch\u00f3ng h\u01a1n.<\/p>\n<h3 id=\"metaverse-marketing-tiep-thi-trong-vu-tru-ao\"><span class=\"ez-toc-section\" id=\"Metaverse_Marketing_Tiep_thi_trong_vu_tru_ao\"><\/span>Metaverse Marketing (Ti\u1ebfp th\u1ecb trong v\u0169 tr\u1ee5 \u1ea3o)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Metaverse Marketing l\u00e0 xu h\u01b0\u1edbng Marketing \u0111ang n\u1ed5i b\u1eadt v\u00e0 s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong t\u01b0\u01a1ng lai c\u1ee7a Marketing k\u1ef9 thu\u1eadt s\u1ed1. Metaverse l\u00e0 m\u1ed9t kh\u00f4ng gian \u1ea3o li\u00ean k\u1ebft nhi\u1ec1u th\u1ebf gi\u1edbi s\u1ed1 kh\u00e1c nhau, n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c, mua s\u1eafm, l\u00e0m vi\u1ec7c, v\u00e0 gi\u1ea3i tr\u00ed. Trong b\u1ed1i c\u1ea3nh Metaverse ph\u00e1t tri\u1ec3n, Marketing trong m\u00f4i tr\u01b0\u1eddng n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i s\u00e1ng t\u1ea1o trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 ch\u00e2n th\u1ef1c.<\/p>\n<p style=\"text-align: justify\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf c\u00e1c c\u1eeda h\u00e0ng \u1ea3o trong metaverse, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111i l\u1ea1i, th\u1eed s\u1ea3n ph\u1ea9m v\u00e0 th\u1eadm ch\u00ed th\u1ef1c hi\u1ec7n giao d\u1ecbch mua h\u00e0ng ngay trong kh\u00f4ng gian n\u00e0y. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n, bu\u1ed5i h\u00f2a nh\u1ea1c ho\u1eb7c cu\u1ed9c thi trong th\u1ebf gi\u1edbi \u1ea3o c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 t\u01b0\u01a1ng t\u00e1c h\u01a1n.\u00a0<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"xu h\u01b0\u1edbng marketing kh\u00f4ng gian \u1ea3o\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/09\/9-xu-huong-meta-marketing.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Meta Marketing l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p to\u00e0n di\u1ec7n, mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb cho kh\u00e1ch h\u00e0ng<\/em><\/p>\n<h2 id=\"8-video-ngan\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"8_Video_ngan\"><\/span>8. Video ng\u1eafn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Video ng\u1eafn \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng m\u1ea1nh m\u1ebd trong l\u0129nh v\u1ef1c Marketing v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c b\u00f9ng n\u1ed5 v\u00e0o n\u0103m 2025.\u00a0<\/p>\n<ol>\n<li>TikTok \u2013 N\u1ec1n t\u1ea3ng d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng video ng\u1eafn<\/li>\n<li>Facebook Reels v\u00e0 YouTube Shorts<\/li>\n<li>Podcast<\/li>\n<\/ol>\n<h3 id=\"tiktok-nen-tang-dan-dau-xu-huong-video-ngan\"><span class=\"ez-toc-section\" id=\"TikTok_%E2%80%93_Nen_tang_dan_dau_xu_huong_video_ngan\"><\/span>TikTok \u2013 N\u1ec1n t\u1ea3ng d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng video ng\u1eafn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">TikTok \u0111\u00e3 v\u00e0 \u0111ang l\u00e0 c\u00e1i t\u00ean \u0111\u1ee9ng \u0111\u1ea7u trong vi\u1ec7c ph\u1ed5 bi\u1ebfn video ng\u1eafn, gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn nh\u1eefng n\u1ed9i dung s\u00e1ng t\u1ea1o, gi\u1ea3i tr\u00ed v\u00e0 gi\u00e1o d\u1ee5c m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. N\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng lan truy\u1ec1n m\u1ea1nh m\u1ebd nh\u1edd v\u00e0o thu\u1eadt to\u00e1n c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, gi\u00fap video \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau trong th\u1eddi gian ng\u1eafn nh\u1ea5t. T\u00ednh \u0111\u1ebfn 2024, n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 c\u00f3 h\u01a1n 1,5 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng m\u1ed7i th\u00e1ng. Nh\u1eefng qu\u1ea3ng c\u00e1o tr\u00ean Tiktok \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng h\u01a1n 41% v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u h\u01a1n 31%.<\/p>\n<p style=\"text-align: justify\">Trong n\u0103m ti\u1ebfp theo, TikTok v\u1eabn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f4ng c\u1ee5 Marketing quan tr\u1ecdng cho c\u00e1c doanh nghi\u1ec7p. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng TikTok \u0111\u1ec3 t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o v\u00e0 lan t\u1ecfa nhanh ch\u00f3ng, nh\u1eafm \u0111\u1ebfn t\u1ec7p kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 Gen Z.<\/p>\n<h3 id=\"facebook-reels-va-youtube-shorts\"><span class=\"ez-toc-section\" id=\"Facebook_Reels_va_YouTube_Shorts\"><\/span>Facebook Reels v\u00e0 YouTube Shorts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Kh\u00f4ng mu\u1ed1n \u0111\u1ee9ng ngo\u00e0i cu\u1ed9c \u0111ua, Facebook Reels v\u00e0 YouTube Shorts c\u0169ng \u0111\u00e3 nhanh ch\u00f3ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u1edbi \u0111\u1ecbnh d\u1ea1ng video ng\u1eafn t\u01b0\u01a1ng t\u1ef1 TikTok. Tr\u00ean Facebook Reels, c\u00e1c Marketer c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng k\u1ebft h\u1ee3p video ng\u1eafn v\u1edbi m\u1ea1ng l\u01b0\u1edbi ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3 c\u1ee7a Facebook v\u00e0 Instagram \u0111\u1ec3 gia t\u0103ng s\u1ef1 ti\u1ebfp c\u1eadn. Do \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng Reels kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e2ng cao nh\u1eadn di\u1ec7n m\u00e0 c\u00f2n t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean h\u01a1n.<\/p>\n<p style=\"text-align: justify\">YouTube Shorts v\u1edbi n\u1ec1n t\u1ea3ng s\u1eb5n c\u00f3 t\u1eeb YouTube \u0111\u00e3 tr\u1edf th\u00e0nh n\u01a1i m\u00e0 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 ti\u00eau th\u1ee5 n\u1ed9i dung d\u00e0i m\u00e0 c\u00f2n t\u1eadn h\u01b0\u1edfng nh\u1eefng video ng\u1eafn g\u1ecdn, h\u1ea5p d\u1eabn. YouTube, v\u1edbi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm m\u1ea1nh m\u1ebd, gi\u00fap c\u00e1c video ng\u1eafn n\u00e0y d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y v\u00e0 lan truy\u1ec1n. S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a YouTube Shorts s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn h\u01a1n v\u1edbi \u0111a d\u1ea1ng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n<h3 id=\"podcast\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Podcast\"><\/span>Podcast<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">B\u00ean c\u1ea1nh s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a video ng\u1eafn, Podcast c\u0169ng \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t xu h\u01b0\u1edbng Marketing ch\u1ee7 \u0111\u1ea1o v\u00e0o n\u0103m 2025. Podcast mang l\u1ea1i s\u1ef1 linh ho\u1ea1t cho ng\u01b0\u1eddi d\u00f9ng, cho ph\u00e9p h\u1ecd ti\u00eau th\u1ee5 n\u1ed9i dung trong khi \u0111ang l\u00e0m vi\u1ec7c kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u00e1i xe t\u1eadp th\u1ec3 d\u1ee5c ho\u1eb7c l\u00e0m vi\u1ec7c. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao podcast tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh quan tr\u1ecdng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc, nh\u1eafm t\u1edbi nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m th\u1ef1c s\u1ef1. Theo d\u1ef1 \u0111o\u00e1n c\u1ee7a Statista, th\u1ecb tr\u01b0\u1eddng Podcast s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng t\u1eeb 37,2 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1eeb 2024 v\u00e0 \u01b0\u1edbc t\u00ednh \u0111\u1ea1t 113,62 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0o n\u0103m 2029.<\/p>\n<p style=\"text-align: justify\">Podcast c\u0169ng cung c\u1ea5p kh\u00f4ng gian cho c\u00e1c doanh nghi\u1ec7p chia s\u1ebb n\u1ed9i dung c\u00f3 chi\u1ec1u s\u00e2u h\u01a1n, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1n gi\u1ea3. Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o qu\u1ea3ng c\u00e1o ng\u1eafn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng podcast \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Storytelling), gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c chia s\u1ebb ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n. Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a, podcast l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn tinh t\u1ebf v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"xu h\u01b0\u1edbng marketing video ng\u1eafn\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/09\/10-xu-huong-marketing-video.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nNh\u1eefng d\u1ea1ng n\u1ed9i dung video ng\u1eafn nh\u01b0 Podcast c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/p>\n<h2 id=\"9-martech\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"9_MarTech\"><\/span>9. MarTech<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">MarTech (vi\u1ebft t\u1eaft c\u1ee7a Marketing Technology) l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00f4ng ngh\u1ec7 v\u00e0 Marketing nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch, th\u1ef1c hi\u1ec7n v\u00e0 \u0111o l\u01b0\u1eddng c\u00e1c chi\u1ebfn d\u1ecbch\/chi\u1ebfn thu\u1eadt. S\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a c\u00f4ng ngh\u1ec7, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u00e3 v\u00e0 \u0111ang mang \u0111\u1ebfn s\u1ef1 b\u00f9ng n\u1ed5 \u0111\u00e1ng k\u1ec3 cho MarTech trong vi\u1ec7c h\u1ed7 tr\u1ee3 to\u00e0n b\u1ed9 quy tr\u00ecnh Marketing t\u1eeb thu h\u00fat \u0111\u1ebfn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">Khi xu h\u01b0\u1edbng s\u1eed d\u1ee5ng Internet ng\u00e0y c\u00e0ng t\u0103ng, c\u00e1c thi\u1ebft b\u1ecb th\u00f4ng minh ng\u00e0y c\u00e0ng nhi\u1ec1u, h\u00e0nh vi v\u00e0 tr\u1ea3i nghi\u1ec7m tr\u00ean c\u00e1c k\u00eanh Digital Marketing t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng h\u01a1n so v\u1edbi c\u00e1c k\u00eanh Offline. Do \u0111\u00f3, vi\u1ec7c doanh nghi\u1ec7p \u00e1p d\u1ee5ng MarTech v\u00e0o c\u00e1c k\u1ebf ho\u1ea1ch kinh doanh, chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t xu h\u01b0\u1edbng b\u1eaft bu\u1ed9c.\u00a0<\/p>\n<p style=\"text-align: justify\">T\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) l\u00e0 hai y\u1ebfu t\u1ed1 quan tr\u1ecdng th\u00fac \u0111\u1ea9y MarTech ph\u00e1t tri\u1ec3n. C\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a gi\u00fap t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi gian, trong khi AI h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng, d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung cho t\u1eebng kh\u00e1ch h\u00e0ng. Chatbot th\u00f4ng minh, AI v\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a s\u1ebd c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1eeb ch\u0103m s\u00f3c \u0111\u1ebfn ph\u1ea3n h\u1ed3i 24\/7. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai thu\u1eadn l\u1ee3i MarTech th\u00ec c\u00e1c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng nh\u01b0 ch\u00e2n dung kh\u00e1ch h\u00e0ng, th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng,&#8230; l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 mang t\u00ednh quy\u1ebft \u0111\u1ecbnh tr\u1ef1c ti\u1ebfp.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"xu h\u01b0\u1edbng marketing v\u00e0 technology\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/09\/xu-huong-marketing-and-technology.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nT\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o Marketing t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 th\u1eddi gian th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3<\/em><\/p>\n<p style=\"text-align: justify\">Song song v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n nhanh ch\u00f3ng th\u00edch nghi v\u00e0 n\u1eafm b\u1eaft k\u1ecbp c\u00e1c xu h\u01b0\u1edbng Marketing m\u1edbi \u0111\u1ec3 kh\u00f4ng b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau. \u0110\u1ed3ng th\u1eddi, n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh cho doanh nghi\u1ec7p, \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i chi\u1ebfn d\u1ecbch Marketing \u0111\u1ec1u mang l\u1ea1i hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t kinh doanh b\u1ec1n v\u1eefng.<\/p>\n<p style=\"text-align: justify\">&gt;&gt; Tham kh\u1ea3o:\u00a0Marketing 6.0: T\u01b0\u01a1ng lai Marketing trong k\u1ef7 nguy\u00ean s\u1ed1<\/p>\n<p>Ngu\u1ed3n: <a href=\"https:\/\/www.ckconitsha.com\/vn\/\">https:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ebf gi\u1edbi Marketing lu\u00f4n thay \u0111\u1ed5i v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u00f3ng v\u00e0 n\u0103m 2025 h\u1ee9a h\u1eb9n s\u1ebd mang \u0111\u1ebfn nh\u1eefng b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 l\u1edbn. Nh\u1eefng xu h\u01b0\u1edbng m\u1edbi, s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 v\u00e0 thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng s\u1ebd t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c m\u1edbi cho c\u00e1c doanh nghi\u1ec7p&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-9228","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=9228"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9228\/revisions"}],"predecessor-version":[{"id":9675,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9228\/revisions\/9675"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=9228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=9228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=9228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}