{"id":9209,"date":"2025-04-09T01:19:30","date_gmt":"2025-04-08T18:19:30","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=9209"},"modified":"2025-06-29T19:55:04","modified_gmt":"2025-06-29T12:55:04","slug":"roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/","title":{"rendered":"ROI l\u00e0 g\u00ec? C\u00e1ch t\u00ednh ch\u1ec9 s\u1ed1 ROI trong Marketing hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#ROI_la_gi\" >ROI l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Cach_tinh_chi_so_ROI_trong_Marketing\" >C\u00e1ch t\u00ednh ch\u1ec9 s\u1ed1 ROI trong Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Vi_sao_can_do_luong_ROI\" >V\u00ec sao c\u1ea7n \u0111o l\u01b0\u1eddng ROI?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Phan_tich_hieu_qua_dau_tu\" >Ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Thuc_hien_so_sanh_de_dang\" >Th\u1ef1c hi\u1ec7n so s\u00e1nh d\u1ec5 d\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Cung_cap_cai_nhin_tong_quan\" >Cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng quan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Tinh_toan_don_gian\" >T\u00ednh to\u00e1n \u0111\u01a1n gi\u1ea3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Nhuoc_diem_cua_ROI\" >Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Chi_so_ROI_trong_Marketing_bao_nhieu_la_tot\" >Ch\u1ec9 s\u1ed1 ROI trong Marketing bao nhi\u00eau l\u00e0 t\u1ed1t?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Cac_yeu_to_anh_huong_den_ROI\" >C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Cach_cai_thien_chi_so_ROI_bang_CLV\" >C\u00e1ch c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 ROI b\u1eb1ng CLV<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Tang_ti_le_giu_chan_khach_hang\" >T\u0103ng t\u1ec9 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Tang_gia_tri_trung_binh_don_hang\" >T\u0103ng gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Tang_tan_suat_mua_hang\" >T\u0103ng t\u1ea7n su\u1ea5t mua h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Cai_thien_trai_nghiem_khach_hang\" >C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Xay_dung_thuong_hieu_manh\" >X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Phan_tich_va_toi_uu_hoa\" >Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Nhung_sai_lam_khi_do_luong_ROI\" >Nh\u1eefng sai l\u1ea7m khi \u0111o l\u01b0\u1eddng ROI<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Do_luong_qua_som\" >\u0110o l\u01b0\u1eddng qu\u00e1 s\u1edbm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Nham_lan_giua_ROI_va_KPI\" >Nh\u1ea7m l\u1eabn gi\u1eefa ROI v\u00e0 KPI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Ap_luc_tu_ban_lanh_dao\" >\u00c1p l\u1ef1c t\u1eeb ban l\u00e3nh \u0111\u1ea1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ckconitsha.com\/vn\/roi-la-gi-cach-tinh-chi-so-roi-trong-marketing-hieu-qua\/#Khong_tu_tin_ve_chi_so_ROI\" >Kh\u00f4ng t\u1ef1 tin v\u1ec1 ch\u1ec9 s\u1ed1 ROI<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">Khi \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, b\u00ean c\u1ea1nh \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00ec vi\u1ec7c \u0111\u00e1nh gi\u00e1 c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00f3 mang l\u1ea1i l\u1ee3i nhu\u1eadn x\u1ee9ng \u0111\u00e1ng hay kh\u00f4ng c\u0169ng \u0111\u01b0\u1ee3c ban l\u00e3nh \u0111\u1ea1o ch\u00fa \u00fd. Trong \u0111\u00f3, ROI l\u00e0 ch\u1ec9 s\u1ed1 c\u00f3 kho\u1ea3ng 41,6% (trong s\u1ed1 1300 nh\u00e0 Marketing to\u00e0n c\u1ea7u) \u0111\u00e1nh gi\u00e1 l\u00e0 quan tr\u1ecdng v\u00e0 c\u1ea7n c\u00e2n nh\u1eafc.\u00a0<\/p>\n<h2 id=\"roi-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"ROI_la_gi\"><\/span>ROI l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">ROI (vi\u1ebft t\u1eaft c\u1ee7a Return on Investment) ngh\u0129a l\u00e0 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0, l\u00e0 ch\u1ec9 s\u1ed1 d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng ph\u1ea7n tr\u0103m l\u1ee3i nhu\u1eadn m\u00e0 doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c t\u1eeb m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00e3 b\u1ecf ra. Trong Marketing, ROI gi\u00fap doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Marketing. \u0110\u1ec3 qua \u0111\u00f3 l\u00e0m c\u01a1 s\u1edf ph\u00e2n b\u1ed1 ng\u00e2n s\u00e1ch chi ti\u00eau ph\u00f9 h\u1ee3p cho c\u00e1c \u00fd t\u01b0\u1edfng hay chi\u1ebfn d\u1ecbch \u1edf hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai.<\/p>\n<p style=\"text-align: justify\">ROI c\u00e0ng cao cho th\u1ea5y chi\u1ebfn d\u1ecbch Marketing \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, ng\u01b0\u1ee3c l\u1ea1i ROI th\u1ea5p c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a s\u1ef1 l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"roi l\u00e0 g\u00ec\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/10\/roi-la-gi-1.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>ROI vi\u1ebft t\u1eaft c\u1ee7a Return on Investment, l\u00e0 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0<\/em><\/p>\n<h2 id=\"cach-tinh-chi-so-roi-trong-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cach_tinh_chi_so_ROI_trong_Marketing\"><\/span>C\u00e1ch t\u00ednh ch\u1ec9 s\u1ed1 ROI trong Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">ROI\u00a0 = (L\u1ee3i nhu\u1eadn r\u00f2ng \/ Chi ph\u00ed \u0111\u1ea7u t\u01b0) x 100%<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"c\u00f4ng th\u1ee9c t\u1ec9nh roi\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/10\/2-cach-tinh-roi.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nC\u00f4ng th\u1ee9c t\u00ednh ch\u1ec9 s\u1ed1 ROI chu\u1ea9n<\/em><\/p>\n<p style=\"text-align: justify\"><em>Trong \u0111\u00f3:<\/em><\/p>\n<ul>\n<li style=\"text-align: justify\">L\u1ee3i nhu\u1eadn r\u00f2ng: L\u00e0 s\u1ed1 ti\u1ec1n c\u00f2n l\u1ea1i sau khi m\u1ed9t doanh nghi\u1ec7p \u0111\u00e3 tr\u1eeb \u0111i t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed t\u1eeb t\u1ed5ng doanh thu c\u1ee7a m\u00ecnh.<\/li>\n<li style=\"text-align: justify\">Chi ph\u00ed \u0111\u1ea7u t\u01b0: T\u1ed5ng s\u1ed1 ti\u1ec1n \u0111\u1ea7u t\u01b0, g\u1ed3m m\u1ecdi chi ph\u00ed ho\u1eb7c chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c mua, qu\u1ea3n l\u00fd ho\u1eb7c duy tr\u00ec kho\u1ea3n \u0111\u1ea7u t\u01b0.<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><em>V\u00ed d\u1ee5:<\/em><\/p>\n<p data-sourcepos=\"5:1-5:145\" style=\"text-align: justify\">Gi\u1ea3 s\u1eed m\u1ed9t c\u00f4ng ty chi 100 tri\u1ec7u \u0111\u1ed3ng cho m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook. Sau chi\u1ebfn d\u1ecbch, c\u00f4ng ty thu \u0111\u01b0\u1ee3c th\u00eam 200 tri\u1ec7u \u0111\u1ed3ng doanh thu.<\/p>\n<ul data-sourcepos=\"7:1-12:0\">\n<li data-sourcepos=\"7:1-10:0\">\n<p data-sourcepos=\"7:3-7:14\" style=\"text-align: justify\">Theo c\u00f4ng th\u1ee9c ta c\u00f3:<\/p>\n<ul data-sourcepos=\"8:3-10:0\">\n<li data-sourcepos=\"8:3-8:45\" style=\"text-align: justify\">ROI = (L\u1ee3i nhu\u1eadn \/ Chi ph\u00ed \u0111\u1ea7u t\u01b0) x 100%<\/li>\n<li data-sourcepos=\"9:3-10:0\" style=\"text-align: justify\">ROI = (200.000.000 &#8211; 100.000.000) \/ 100.000.000 x 100% = 100%<\/li>\n<\/ul>\n<\/li>\n<li data-sourcepos=\"11:1-12:0\">\n<p data-sourcepos=\"11:3-11:86\" style=\"text-align: justify\">Nh\u01b0 v\u1eady:\u00a0Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0y mang l\u1ea1i l\u1ee3i nhu\u1eadn 100% so v\u1edbi s\u1ed1 ti\u1ec1n \u0111\u1ea7u t\u01b0.<\/p>\n<\/li>\n<\/ul>\n<h2 id=\"vi-sao-can-do-luong-roi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Vi_sao_can_do_luong_ROI\"><\/span>V\u00ec sao c\u1ea7n \u0111o l\u01b0\u1eddng ROI?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">\u0110o l\u01b0\u1eddng ROI l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Marketing, c\u1ee5 th\u1ec3:<\/p>\n<ol>\n<li>Ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0<\/li>\n<li>Th\u1ef1c hi\u1ec7n so s\u00e1nh d\u1ec5 d\u00e0ng<\/li>\n<li>Cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng quan<\/li>\n<li>T\u00ednh to\u00e1n \u0111\u01a1n gi\u1ea3n<\/li>\n<\/ol>\n<h3 id=\"phan-tich-hieu-qua-dau-tu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phan_tich_hieu_qua_dau_tu\"><\/span>Ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Khi ph\u00e2n t\u00edch ch\u1ec9 s\u1ed1 ROI, doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a chi\u1ebfn d\u1ecbch v\u1edbi m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n. V\u00ed d\u1ee5, m\u1ed9t chi\u1ebfn d\u1ecbch c\u00f3 ROI d\u01b0\u01a1ng nh\u01b0ng kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c, nh\u01b0 t\u0103ng tr\u01b0\u1edfng th\u1ecb ph\u1ea7n, c\u00f3 th\u1ec3 kh\u00f4ng mang l\u1ea1i gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng. T\u1eeb \u0111\u00f3, gi\u00fap doanh nghi\u1ec7p t\u1eadp trung v\u00e0o nh\u1eefng chi\u1ebfn d\u1ecbch c\u00f3 l\u1ee3i nhu\u1eadn t\u1ed1t nh\u1ea5t v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n<h3 id=\"thuc-hien-so-sanh-de-dang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thuc_hien_so_sanh_de_dang\"><\/span>Th\u1ef1c hi\u1ec7n so s\u00e1nh d\u1ec5 d\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ROI \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (Social Media), Email Marketing, SEO hay c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng (TV, B\u00e1o ch\u00ed, Radio, OOH). Khi c\u00f3 s\u1ed1 li\u1ec7u ROI c\u1ee5 th\u1ec3, vi\u1ec7c so s\u00e1nh hi\u1ec7u qu\u1ea3 gi\u1eefa c\u00e1c chi\u1ebfn d\u1ecbch tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n, t\u1eeb \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung ng\u00e2n s\u00e1ch v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n<h3 id=\"cung-cap-cai-nhin-tong-quan\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cung_cap_cai_nhin_tong_quan\"><\/span>Cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng quan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">B\u1eb1ng c\u00e1ch theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch ROI th\u01b0\u1eddng xuy\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n c\u00e1c xu h\u01b0\u1edbng (Trend) t\u0103ng tr\u01b0\u1edfng ho\u1eb7c suy gi\u1ea3m trong t\u1eebng ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a m\u00ecnh. \u0110\u1ec3 qua \u0111\u00f3, doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh nhanh ch\u00f3ng, tr\u00e1nh r\u1ee7i ro v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing d\u00e0i h\u1ea1n.<\/p>\n<h3 id=\"tinh-toan-don-gian\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tinh_toan_don_gian\"><\/span>T\u00ednh to\u00e1n \u0111\u01a1n gi\u1ea3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">V\u1edbi c\u00f4ng th\u1ee9c tr\u1ef1c quan v\u00e0 d\u1ec5 \u00e1p d\u1ee5ng, doanh nghi\u1ec7p ch\u1ec9 c\u1ea7n x\u00e1c \u0111\u1ecbnh hai y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i: l\u1ee3i nhu\u1eadn thu v\u1ec1 v\u00e0 chi ph\u00ed \u0111\u1ea7u t\u01b0 cho c\u00e1c chi\u1ebfn d\u1ecbch. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb nhanh ch\u00f3ng \u0111\u01b0a ra nh\u1eefng t\u00ednh to\u00e1n ch\u00ednh x\u00e1c, t\u1eeb \u0111\u00f3 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3.<\/p>\n<h2 id=\"nhuoc-diem-cua-roi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Nhuoc_diem_cua_ROI\"><\/span>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ROI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">D\u00f9 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch l\u1ee3i nhu\u1eadn, ROI c\u0169ng t\u1ed3n t\u1ea1i m\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf \u0111\u00e1ng ch\u00fa \u00fd. C\u1ee5 th\u1ec3:<\/p>\n<ul>\n<li style=\"text-align: justify\">Ch\u1ec9 ph\u1ea3n \u00e1nh l\u1ee3i nhu\u1eadn trong th\u1eddi gian ng\u1eafn, kh\u00f4ng xem x\u00e9t \u0111\u1ebfn gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n ho\u1eb7c l\u1ee3i \u00edch gi\u00e1n ti\u1ebfp t\u1eeb c\u00e1c d\u1ef1 \u00e1n hay chi\u1ebfn d\u1ecbch.<\/li>\n<li style=\"text-align: justify\">Ch\u1ec9 mang t\u00ednh ch\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i.<\/li>\n<li style=\"text-align: justify\">Kh\u00f4ng \u0111\u01b0a ra ch\u00ednh x\u00e1c nguy\u00ean nh\u00e2n v\u00ec sao ch\u1ec9 s\u1ed1 ROI th\u1ea5p ho\u1eb7c cao.<\/li>\n<li style=\"text-align: justify\">C\u1ea7n k\u1ebft h\u1ee3p nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1ec3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c.<\/li>\n<li style=\"text-align: justify\">\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ec9 s\u1ed1 duy nh\u1ea5t \u0111\u1ec3 l\u00e0m c\u0103n c\u1ee9 ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 hay kh\u00f4ng.<\/li>\n<\/ul>\n<h2 id=\"chi-so-roi-trong-marketing-bao-nhieu-la-tot\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chi_so_ROI_trong_Marketing_bao_nhieu_la_tot\"><\/span>Ch\u1ec9 s\u1ed1 ROI trong Marketing bao nhi\u00eau l\u00e0 t\u1ed1t?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">ROI \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ed1i quan h\u1ec7 gi\u1eefa l\u1ee3i nhu\u1eadn v\u00e0 chi ph\u00ed \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u c\u1ee7a doanh nghi\u1ec7p. Khi ROI t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u1ed3i v\u1ed1n nhanh h\u01a1n. M\u1ed9t ch\u1ec9 s\u1ed1 ROI d\u01b0\u01a1ng cho th\u1ea5y ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 \u0111ang mang l\u1ea1i l\u1ee3i nhu\u1eadn, v\u00e0 ROI c\u00e0ng cao th\u00ec l\u1ee3i nhu\u1eadn c\u00e0ng l\u1edbn. Kh\u00f4ng c\u00f3 m\u1ed9t m\u1ee9c ROI c\u1ed1 \u0111\u1ecbnh n\u00e0o \u0111\u01b0\u1ee3c xem l\u00e0 &#8220;t\u1ed1t nh\u1ea5t&#8221;.\u00a0<\/p>\n<p style=\"text-align: justify\">Tr\u00ean th\u1ef1c t\u1ebf, t\u1ef7 l\u1ec7 ROI 2:1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 kh\u1ea3 quan nh\u01b0ng v\u1eabn ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn l\u1edbn. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00e3 chi\u1ebfm t\u1edbi 50% gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p ch\u1ec9 v\u1eeba \u0111\u1ee7 ho\u00e0n v\u1ed1n m\u00e0 ch\u01b0a th\u1ef1c s\u1ef1 sinh l\u00e3i.<\/p>\n<p style=\"text-align: justify\">C\u00e1c c\u00f4ng ty c\u00f3 gi\u00e1 v\u1ed1n s\u1ea3n ph\u1ea9m d\u01b0\u1edbi 50% gi\u00e1 b\u00e1n th\u01b0\u1eddng kh\u00f4ng c\u1ea7n \u0111\u1ea9y m\u1ea1nh Marketing qu\u00e1 nhi\u1ec1u nh\u01b0ng l\u1ea1i c\u00f3 ROI th\u1ea5p. Ng\u01b0\u1ee3c l\u1ea1i, v\u1edbi nh\u1eefng doanh nghi\u1ec7p m\u00e0 gi\u00e1 v\u1ed1n chi\u1ebfm h\u01a1n 50% gi\u00e1 b\u00e1n, vi\u1ec7c \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o Marketing l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u00f9 \u0111\u1eafp chi ph\u00ed s\u1ea3n xu\u1ea5t cao. Do \u0111\u00f3, ROI l\u00fd t\u01b0\u1edfng cho h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng n\u1eb1m trong kho\u1ea3ng 5:1 v\u00e0 con s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u00f9y thu\u1ed9c v\u00e0o m\u1ee9c chi ph\u00ed s\u1ea3n xu\u1ea5t c\u1ee7a m\u1ed7i doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"roi bao nhi\u00eau l\u00e0 t\u1ed1t\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/10\/4-roi-bao-nhieu-la-tot.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nCh\u1ec9 s\u1ed1 ROI c\u00e0ng l\u1edbn ch\u1ee9ng t\u1ecf doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3<\/em><\/p>\n<h2 id=\"cac-yeu-to-anh-huong-den-roi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_anh_huong_den_ROI\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ROI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">K\u1ebft qu\u1ea3 c\u1ee7a ch\u1ec9 s\u1ed1 ROI cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Doanh thu v\u00e0 l\u1ee3i nhu\u1eadn: S\u1ef1 gia t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c c\u1ea3i thi\u1ec7n ROI. L\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c t\u1eeb kho\u1ea3n \u0111\u1ea7u t\u01b0 quy\u1ebft \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Chi ph\u00ed \u0111\u1ea7u t\u01b0: Quy m\u00f4 \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ROI. M\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u1edbn c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m ch\u1ec9 s\u1ed1 ROI, d\u00f9 l\u1ee3i nhu\u1eadn thu v\u1ec1 t\u01b0\u01a1ng \u0111\u1ed1i cao.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Chi ph\u00ed v\u1eadn h\u00e0nh: C\u00e1c kho\u1ea3n chi ph\u00ed duy tr\u00ec v\u00e0 v\u1eadn h\u00e0nh d\u1ef1 \u00e1n hay s\u1ea3n ph\u1ea9m c\u0169ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ROI. N\u1ebfu chi ph\u00ed n\u00e0y gia t\u0103ng, l\u1ee3i nhu\u1eadn s\u1ebd b\u1ecb thu h\u1eb9p v\u00e0 khi\u1ebfn ROI gi\u1ea3m.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Th\u1eddi gian: Kho\u1ea3ng th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ROI. C\u00e1c d\u1ef1 \u00e1n c\u00f3 th\u1eddi gian ho\u00e0n v\u1ed1n d\u00e0i th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi ROI th\u1ea5p h\u01a1n.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>R\u1ee7i ro: M\u1ee9c \u0111\u1ed9 r\u1ee7i ro c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n ho\u1eb7c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00e0ng cao, kh\u1ea3 n\u0103ng l\u1ee3i nhu\u1eadn c\u00e0ng th\u1ea5p, t\u1eeb \u0111\u00f3 l\u00e0m suy gi\u1ea3m ch\u1ec9 s\u1ed1 ROI.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u1ea1nh tranh: T\u00ecnh h\u00ecnh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn v\u00e0 l\u00e0m gi\u1ea3m ROI.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>\u0110i\u1ec1u ki\u1ec7n kinh t\u1ebf: Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf kh\u00f3 kh\u0103n, l\u1ee3i nhu\u1eadn th\u01b0\u1eddng suy gi\u1ea3m, k\u00e9o theo ROI gi\u1ea3m theo.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Kh\u1ea3 n\u0103ng th\u00edch nghi: Doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng t\u1ed1t v\u1edbi bi\u1ebfn \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng s\u1ebd t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c ROI, trong khi nh\u1eefng doanh nghi\u1ec7p k\u00e9m linh ho\u1ea1t s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n h\u01a1n trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 qu\u1ea3n l\u00fd: C\u00e1ch th\u1ee9c qu\u1ea3n l\u00fd v\u00e0 chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai d\u1ef1 \u00e1n \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0. Qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 gi\u00fap t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 c\u1ea3i thi\u1ec7n ROI.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng roi\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/10\/5-yeu-to-anh-huong-roi.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nChi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd c\u1ee7a doanh nghi\u1ec7p c\u0169ng g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ec9 s\u1ed1 ROI<\/em><\/p>\n<h2 id=\"cach-cai-thien-chi-so-roi-bang-clv\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cach_cai_thien_chi_so_ROI_bang_CLV\"><\/span>C\u00e1ch c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 ROI b\u1eb1ng CLV<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">CLV (Customer Lifetime Value &#8211; Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 ROI. M\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n ROI th\u00f4ng qua vi\u1ec7c n\u00e2ng cao CLV:<\/p>\n<h3 id=\"tang-ti-le-giu-chan-khach-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tang_ti_le_giu_chan_khach_hang\"><\/span>T\u0103ng t\u1ec9 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Chi ph\u00ed l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ch\u1ec9 s\u1ed1 ROI. \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng. Theo c\u00e1c kh\u1ea3o s\u00e1t, vi\u1ec7c c\u00e1c doanh nghi\u1ec7p gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i th\u01b0\u1eddng \u00edt t\u1ed1n k\u00e9m h\u01a1n t\u1eeb 5 \u0111\u1ebfn 20 l\u1ea7n so v\u1edbi vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi.\u00a0<\/p>\n<p style=\"text-align: justify\">L\u00fac n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, cung c\u1ea5p \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u1eeba gi\u00fap doanh nghi\u1ec7p t\u0103ng s\u1ef1 g\u1eafn b\u00f3 l\u00e2u d\u00e0i h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u1eeba thu h\u00fat th\u00eam nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi. T\u1eeb \u0111\u00f3, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ch\u1ec9 s\u1ed1 ROI.\u00a0<\/p>\n<h3 id=\"tang-gia-tri-trung-binh-don-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tang_gia_tri_trung_binh_don_hang\"><\/span>T\u0103ng gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 c\u1ea3i thi\u1ec7n CLV v\u00e0 ROI l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i \u0111\u01a1n h\u00e0ng, th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ch\u00e9o (cross-selling) ho\u1eb7c b\u00e1n th\u00eam (upselling), khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua th\u00eam s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u1eeba t\u1ea1o ra nhi\u1ec1u doanh thu t\u1eeb kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n t\u0103ng chi ti\u00eau cho c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 n\u00e2ng cao gi\u00e1 tr\u1ecb m\u1ed7i giao d\u1ecbch m\u00e0 c\u00f2n gi\u00fap t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn t\u1eeb m\u1ed7i kh\u00e1ch h\u00e0ng.<\/p>\n<h3 id=\"tang-tan-suat-mua-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tang_tan_suat_mua_hang\"><\/span>T\u0103ng t\u1ea7n su\u1ea5t mua h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean h\u01a1n th\u00f4ng qua vi\u1ec7c tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn, ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u00e1 nh\u00e2n h\u00f3a. Khi t\u1ea7n su\u1ea5t mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng t\u0103ng, gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd t\u0103ng l\u00ean, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 ROI m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi email \u0111\u1ecbnh k\u1ef3 gi\u1edbi thi\u1ec7u c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin s\u1ea3n ph\u1ea9m m\u1edbi nh\u1eb1m khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay l\u1ea1i mua s\u1eafm. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch Social Media c\u0169ng s\u1ebd gi\u00fap doanh nghi\u1ec7p duy tr\u00ec li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft v\u00e0 h\u1ee9ng th\u00fa, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng quay l\u1ea1i mua h\u00e0ng nhi\u1ec1u h\u01a1n.<\/p>\n<h3 id=\"cai-thien-trai-nghiem-khach-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cai_thien_trai_nghiem_khach_hang\"><\/span>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u00edch c\u1ef1c gi\u00fap n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u quy tr\u00ecnh mua s\u1eafm v\u00e0 \u0111\u1ea3m b\u1ea3o giao h\u00e0ng nhanh ch\u00f3ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 gia t\u0103ng kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng quay l\u1ea1i, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n CLV v\u00e0 ROI.<\/p>\n<p style=\"text-align: justify\">B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a (Personalization) tr\u1ea3i nghi\u1ec7m mua s\u1eafm s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 ch\u0103m s\u00f3c \u0111\u1eb7c bi\u1ec7t, gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n<h3 id=\"xay-dung-thuong-hieu-manh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Xay_dung_thuong_hieu_manh\"><\/span>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch khi 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. Theo \u0111\u00f3, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 b\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y s\u1ef1 g\u1eafn k\u1ebft v\u00e0 trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 n\u00e2ng cao gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (CLV) m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n t\u0103ng c\u01b0\u1eddng ch\u1ec9 s\u1ed1 ROI m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng v\u00e0 hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n<h3 id=\"phan-tich-va-toi-uu-hoa\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phan_tich_va_toi_uu_hoa\"><\/span>Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 ROI th\u00f4ng qua CLV, doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 qua \u0111\u00f3 kh\u00e1m ph\u00e1 nh\u1eefng c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng ti\u1ec1m n\u0103ng, hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi mua s\u1eafm v\u00e0 xu h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 t\u1eeb \u0111\u00f3, t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 Marketing theo c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n.\u00a0<\/p>\n<p style=\"text-align: justify\">Ngo\u00e0i ra, vi\u1ec7c th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ecbp th\u1eddi nh\u1eefng thay \u0111\u1ed5i trong nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (CLV), g\u00f3p ph\u1ea7n c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 ROI m\u1ed9t c\u00e1ch l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"c\u00e1ch c\u1ea3i thi\u1ec7n roi\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/10\/6-cach-cai-thien-roi.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c xem l\u00e0 c\u00e1ch l\u00e0m t\u0103ng ch\u1ec9 s\u1ed1 ROI hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/em><\/p>\n<h2 id=\"nhung-sai-lam-khi-do-luong-roi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Nhung_sai_lam_khi_do_luong_ROI\"><\/span>Nh\u1eefng sai l\u1ea7m khi \u0111o l\u01b0\u1eddng ROI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>\u0110o l\u01b0\u1eddng qu\u00e1 s\u1edbm<\/li>\n<li>Nh\u1ea7m l\u1eabn gi\u1eefa ROI v\u00e0 KPI<\/li>\n<li>\u00c1p l\u1ef1c t\u1eeb ban l\u00e3nh \u0111\u1ea1o<\/li>\n<li>Kh\u00f4ng t\u1ef1 tin v\u1ec1 ch\u1ec9 s\u1ed1 ROI<\/li>\n<\/ol>\n<h3 id=\"do-luong-qua-som\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Do_luong_qua_som\"><\/span>\u0110o l\u01b0\u1eddng qu\u00e1 s\u1edbm<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 \u0111o l\u01b0\u1eddng ROI qu\u00e1 s\u1edbm, khi chi\u1ebfn d\u1ecbch ho\u1eb7c d\u1ef1 \u00e1n ch\u01b0a \u0111\u1ea1t \u0111\u1ebfn giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh. Vi\u1ec7c n\u00e0y d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 kh\u00f4ng ch\u00ednh x\u00e1c, v\u00ec ROI th\u01b0\u1eddng c\u1ea7n th\u1eddi gian \u0111\u1ec3 ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n. Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 \u0111\u00e1nh gi\u00e1, khi t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai ho\u00e0n ch\u1ec9nh v\u00e0 c\u00f3 d\u1eef li\u1ec7u \u0111\u1ee7 l\u1edbn \u0111\u1ec3 ph\u00e2n t\u00edch.<\/p>\n<h3 id=\"nham-lan-giua-roi-va-kpi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Nham_lan_giua_ROI_va_KPI\"><\/span>Nh\u1ea7m l\u1eabn gi\u1eefa ROI v\u00e0 KPI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Nhi\u1ec1u doanh nghi\u1ec7p d\u1ec5 b\u1ecb nh\u1ea7m l\u1eabn gi\u1eefa ROI (Return on Investment) v\u00e0 KPI (Key Performance Indicator). KPI ch\u1ec9 l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t t\u1eebng ph\u1ea7n c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3, trong khi ROI l\u00e0 ch\u1ec9 s\u1ed1 t\u1ed5ng quan v\u1ec1 l\u1ee3i nhu\u1eadn so v\u1edbi chi ph\u00ed \u0111\u1ea7u t\u01b0. N\u1ebfu ch\u1ec9 d\u1ef1a v\u00e0o KPI \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng m\u00e0 kh\u00f4ng xem x\u00e9t ROI, doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00f4ng n\u1eafm \u0111\u01b0\u1ee3c to\u00e0n c\u1ea3nh hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh th\u1ef1c s\u1ef1 c\u1ee7a c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0.<\/p>\n<h3 id=\"ap-luc-tu-ban-lanh-dao\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ap_luc_tu_ban_lanh_dao\"><\/span>\u00c1p l\u1ef1c t\u1eeb ban l\u00e3nh \u0111\u1ea1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">S\u1ef1 k\u1ef3 v\u1ecdng v\u00e0 \u00e1p l\u1ef1c t\u1eeb ban l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c \u0111o l\u01b0\u1eddng ROI m\u1ed9t c\u00e1ch v\u1ed9i v\u00e0ng ho\u1eb7c thi\u1ebfu ch\u00ednh x\u00e1c. \u0110\u1ec3 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u t\u1eeb c\u1ea5p tr\u00ean, \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd \u0111\u00f4i khi c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 s\u1edbm ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh s\u1ed1 li\u1ec7u \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n m\u00e0 kh\u00f4ng ch\u00fa tr\u1ecdng \u0111\u1ebfn gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n th\u1ef1c s\u1ef1 c\u1ee7a d\u1ef1 \u00e1n. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh thi\u1ebfu h\u1ee3p l\u00fd v\u00e0 kh\u00f4ng b\u1ec1n v\u1eefng.<\/p>\n<h3 id=\"khong-tu-tin-ve-chi-so-roi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Khong_tu_tin_ve_chi_so_ROI\"><\/span>Kh\u00f4ng t\u1ef1 tin v\u1ec1 ch\u1ec9 s\u1ed1 ROI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ee7 t\u1ef1 tin v\u1ec1 c\u00e1ch t\u00ednh v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u1ec9 s\u1ed1 ROI, d\u1eabn \u0111\u1ebfn s\u1ef1 thi\u1ebfu ch\u1eafc ch\u1eafn khi ph\u00e2n t\u00edch k\u1ebft qu\u1ea3. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng x\u1ea3y ra khi kh\u00f4ng c\u00f3 m\u1ed9t quy tr\u00ecnh chu\u1ea9n h\u00f3a ho\u1eb7c kh\u00f4ng c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ROI. H\u1ec7 qu\u1ea3 l\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 nh\u1eefng c\u01a1 h\u1ed9i t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kh\u00f4ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ch\u00ednh x\u00e1c.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"sai l\u1ea7m khi \u0111\u00e1nh gi\u00e1 roi\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/10\/7-sai-lam-khi-danh-gia-roi.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n\u0110o l\u01b0\u1eddng ROI qu\u00e1 s\u1edbm c\u00f3 th\u1ec3 l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0<\/em><\/p>\n<p style=\"text-align: justify\">T\u00f3m l\u1ea1i, vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ee7a ROI l\u00e0 r\u1ea5t quan tr\u1ecdng gi\u00fap c\u00e1c doanh nghi\u1ec7p th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t trong m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh hi\u1ec7n nay. \u0110\u1ec3 qua \u0111\u00f3, gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a c\u00e1c kho\u1ea3n chi ti\u00eau c\u1ee7a c\u00f4ng ty hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n<p>Ngu\u1ed3n: <a href=\"https:\/\/www.ckconitsha.com\/vn\/\">https:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, b\u00ean c\u1ea1nh \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00ec vi\u1ec7c \u0111\u00e1nh gi\u00e1 c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00f3 mang l\u1ea1i l\u1ee3i nhu\u1eadn x\u1ee9ng \u0111\u00e1ng hay kh\u00f4ng c\u0169ng \u0111\u01b0\u1ee3c ban l\u00e3nh \u0111\u1ea1o ch\u00fa \u00fd. Trong \u0111\u00f3, ROI l\u00e0 ch\u1ec9 s\u1ed1 c\u00f3 kho\u1ea3ng 41,6% (trong s\u1ed1 1300 nh\u00e0 Marketing to\u00e0n&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-9209","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=9209"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9209\/revisions"}],"predecessor-version":[{"id":9223,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9209\/revisions\/9223"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=9209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=9209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=9209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}