{"id":9134,"date":"2025-04-08T21:46:26","date_gmt":"2025-04-08T14:46:26","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=9134"},"modified":"2025-06-29T18:55:03","modified_gmt":"2025-06-29T11:55:03","slug":"employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/","title":{"rendered":"Employer Branding l\u00e0 g\u00ec? C\u00e1ch t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Employer_Branding_la_gi\" >Employer Branding l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Tai_sao_doanh_nghiep_nen_xay_dung_Employer_Branding\" >T\u1ea1i sao doanh nghi\u1ec7p n\u00ean x\u00e2y d\u1ef1ng Employer Branding?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Thu_hut_ung_vien\" >Thu h\u00fat \u1ee9ng vi\u00ean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Giu_chan_nhan_tai\" >Gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Xay_dung_thuong_hieu\" >X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Cac_yeu_to_trong_Employer_Branding\" >C\u00e1c y\u1ebfu t\u1ed1 trong Employer Branding<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Gia_tri_cot_loi_cua_doanh_nghiep\" >Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Van_hoa_doanh_nghiep\" >V\u0103n h\u00f3a doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Chinh_sach_phuc_loi_va_dai_ngo\" >Ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i v\u00e0 \u0111\u00e3i ng\u1ed9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Co_hoi_phat_trien_nghe_nghiep\" >C\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Phan_biet_Company_Brand_va_Employer_Branding\" >Ph\u00e2n bi\u1ec7t Company Brand v\u00e0 Employer Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Cach_xay_dung_Employer_Branding_hieu_qua\" >C\u00e1ch x\u00e2y d\u1ef1ng Employer Branding hi\u1ec7u qu\u1ea3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Chien_luoc_Employer_Branding_tinh_gon\" >Chi\u1ebfn l\u01b0\u1ee3c Employer Branding tinh g\u1ecdn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Dinh_vi_va_phan_tich_van_hoa_cong_ty\" >\u0110\u1ecbnh v\u1ecb v\u00e0 ph\u00e2n t\u00edch v\u0103n h\u00f3a c\u00f4ng ty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Chien_luoc_noi_dung_ro_rang\" >Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung r\u00f5 r\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Thiet_lap_chuong_trinh_Employee_Advocacy\" >Thi\u1ebft l\u1eadp ch\u01b0\u01a1ng tr\u00ecnh Employee Advocacy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Tan_dung_cac_phuong_tien_truyen_thong\" >T\u1eadn d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Do_luong_danh_gia_va_toi_uu\" >\u0110o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Luu_y_khi_xay_dung_Employer_Branding\" >L\u01b0u \u00fd khi x\u00e2y d\u1ef1ng Employer Branding<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Hieu_ro_doi_tuong_muc_tieu\" >Hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Thuc_te_va_chan_thanh\" >Th\u1ef1c t\u1ebf v\u00e0 ch\u00e2n th\u00e0nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Tham_khao_y_kien_tu_nhan_vien\" >Tham kh\u1ea3o \u00fd ki\u1ebfn t\u1eeb nh\u00e2n vi\u00ean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Su_dung_da_dang_cac_kenh_truyen_thong\" >S\u1eed d\u1ee5ng \u0111a d\u1ea1ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Theo_doi_va_do_luong_hieu_qua\" >Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ckconitsha.com\/vn\/employer-branding-la-gi-cach-tao-thuong-hieu-tuyen-dung\/#Cai_thien_lien_tuc\" >C\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>.sl-table-content ol{counter-reset: item!important;}#tocDiv &gt; ol &gt; li::before{content: counter(item)&#8221;. &#8220;!important;}#tocDiv li { display: block!important;}.sl-table-content #tocList li::before{content: counters(item, &#8220;.&#8221;) &#8221; &#8220;; counter-increment: item!important;}.sl-table-content h2,h3 a{color:blue;}<\/p>\n<p style=\"text-align: justify\">Trong h\u00e0nh tr\u00ecnh t\u00ecm ki\u1ebfm nh\u00e2n s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng n\u1ed5i b\u1eadt ch\u00ednh l\u00e0 v\u0169 kh\u00ed b\u00ed m\u1eadt c\u1ee7a doanh nghi\u1ec7p. Employer Branding kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p tuy\u1ec3n d\u1ee5ng m\u00e0 c\u00f2n l\u00e0 c\u00e1ch doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh v\u1ecb th\u1ebf trong m\u1eaft \u1ee9ng vi\u00ean.\u00a0<\/p>\n<h2 id=\"employer-branding-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Employer_Branding_la_gi\"><\/span>Employer Branding l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Employer Branding (th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng) l\u00e0 h\u00ecnh \u1ea3nh, gi\u00e1 tr\u1ecb v\u00e0 danh ti\u1ebfng m\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec trong m\u1eaft nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i, nh\u00e2n vi\u00ean ti\u1ec1m n\u0103ng v\u00e0 c\u1ea3 c\u00f4ng ch\u00fang. N\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 c\u00e1ch m\u00e0 m\u1ed9t c\u00f4ng ty qu\u1ea3ng b\u00e1 v\u1ec1 m\u00ecnh, m\u00e0 c\u00f2n l\u00e0 c\u00e1ch m\u00e0 c\u00f4ng ty \u0111\u00f3 th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb, v\u0103n h\u00f3a v\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean.<\/p>\n<p style=\"text-align: justify\">Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a LinkedIn, kho\u1ea3ng 75% \u1ee9ng vi\u00ean xem x\u00e9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t c\u00f4ng ty tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh n\u1ed9p \u0111\u01a1n xin vi\u1ec7c, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 quan tr\u1ecdng c\u1ee7a Employer Branding trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng trong tuy\u1ec3n d\u1ee5ng.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"employer branding l\u00e0 g\u00ec\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/1-employer-branding-la-gi.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nEmployer Branding hay th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng l\u00e0 h\u00ecnh \u1ea3nh v\u00e0 danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft \u1ee9ng vi\u00ean v\u00e0 nh\u00e2n vi\u00ean<\/em><\/p>\n<h2 id=\"tai-sao-doanh-nghiep-nen-xay-dung-employer-branding\"><span class=\"ez-toc-section\" id=\"Tai_sao_doanh_nghiep_nen_xay_dung_Employer_Branding\"><\/span>T\u1ea1i sao doanh nghi\u1ec7p n\u00ean x\u00e2y d\u1ef1ng Employer Branding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, vi\u1ec7c x\u00e2y d\u1ef1ng Employer Branding tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. B\u1edfi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh kh\u00f4ng ch\u1ec9 thu h\u00fat \u1ee9ng vi\u00ean m\u00e0 c\u00f2n gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i v\u00e0 g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u00f4ng ty trong m\u1eaft c\u00f4ng ch\u00fang.<\/p>\n<h3 id=\"thu-hut-ung-vien\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thu_hut_ung_vien\"><\/span>Thu h\u00fat \u1ee9ng vi\u00ean<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Doanh nghi\u1ec7p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng m\u1ea1nh gi\u00fap t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t ngay t\u1eeb \u0111\u1ea7u, gi\u00fap \u1ee9ng vi\u00ean c\u1ea3m th\u1ea5y g\u1eafn k\u1ebft v\u00e0 h\u1ee9ng th\u00fa h\u01a1n v\u1edbi qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng. Theo th\u1ed1ng k\u00ea, nh\u1eefng doanh nghi\u1ec7p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng t\u1ed1t c\u00f3 th\u1ec3 thu h\u00fat s\u1ed1 l\u01b0\u1ee3ng \u1ee9ng vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n \u0111\u1ebfn 50%, gi\u00fap qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng tr\u1edf n\u00ean nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n\u200b.<\/p>\n<p style=\"text-align: justify\">Nh\u1ea5t l\u00e0 v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u1ebb hi\u1ec7n nay, h\u1ecd lu\u00f4n \u0111\u00e1nh gi\u00e1 cao s\u1ef1 \u0111\u1ed5i m\u1edbi, y\u00eau th\u00edch m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c linh ho\u1ea1t v\u00e0 mong mu\u1ed1n c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n. Employer Branding gi\u00fap h\u1ecd nh\u00ecn th\u1ea5y r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y trong doanh nghi\u1ec7p, t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh \u1ee9ng tuy\u1ec3n.<\/p>\n<p style=\"text-align: justify\">Kh\u00f4ng nh\u1eefng v\u1eady, khi c\u00f4ng ty \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c, c\u00e1c c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p r\u00f5 r\u00e0ng v\u00e0 ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i h\u1ea5p d\u1eabn, s\u1ee9c h\u00fat \u0111\u1ed1i v\u1edbi nh\u00e2n t\u00e0i c\u00e0ng t\u0103ng cao. Ngo\u00e0i ra, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f2n gi\u00fap r\u00fat ng\u1eafn th\u1eddi gian tuy\u1ec3n d\u1ee5ng, b\u1edfi nhi\u1ec1u \u1ee9ng vi\u00ean ph\u00f9 h\u1ee3p s\u1ebd ch\u1ee7 \u0111\u1ed9ng \u1ee9ng tuy\u1ec3n m\u00e0 kh\u00f4ng c\u1ea7n nhi\u1ec1u n\u1ed7 l\u1ef1c t\u00ecm ki\u1ebfm t\u1eeb c\u00f4ng ty\u200b.<\/p>\n<h3 id=\"giu-chan-nhan-tai\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Giu_chan_nhan_tai\"><\/span>Gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Employer Branding kh\u00f4ng ch\u1ec9 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat \u1ee9ng vi\u00ean m\u00e0 c\u00f2n trong vi\u1ec7c gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i. B\u1edfi nh\u00e2n vi\u00ean th\u01b0\u1eddng g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi nh\u1eefng t\u1ed5 ch\u1ee9c m\u00e0 h\u1ecd c\u1ea3m th\u1ea5y c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 \u0111\u1ed3ng c\u1ea3m v\u1edbi v\u0103n h\u00f3a v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty. Theo m\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a Deloitte, c\u00e1c c\u00f4ng ty c\u00f3 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng m\u1ea1nh m\u1ebd c\u00f3 t\u1ef7 l\u1ec7 lu\u00e2n chuy\u1ec3n nh\u00e2n s\u1ef1 th\u1ea5p h\u01a1n 28%. \u0110i\u1ec1u n\u00e0y c\u0169ng ph\u1ea7n n\u00e0o l\u00e0m n\u1ed5i b\u1eadt m\u1ed1i t\u01b0\u01a1ng quan tr\u1ef1c ti\u1ebfp gi\u1eefa Employee Branding v\u00e0 s\u1ef1 trung th\u00e0nh c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n<p style=\"text-align: justify\">Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p v\u1eeba c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed tuy\u1ec3n d\u1ee5ng v\u1eeba t\u1ea1o ra m\u1ed9t \u0111\u1ed9i ng\u0169 l\u00e0m vi\u1ec7c \u1ed5n \u0111\u1ecbnh v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. Khi nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o v\u1ec1 n\u01a1i l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh, h\u1ecd c\u0169ng c\u00f3 xu h\u01b0\u1edbng l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 h\u01a1n v\u00e0 \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n<h3 id=\"xay-dung-thuong-hieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Xay_dung_thuong_hieu\"><\/span>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Employer Branding kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat v\u00e0 qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 m\u00e0 c\u00f2n l\u00e0 c\u00e1ch th\u1ee9c gi\u00fap doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 v\u00e0 lan t\u1ecfa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng. Qua Employer Branding, doanh nghi\u1ec7p c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 v\u0103n h\u00f3a, t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c v\u00e0 h\u1ea5p d\u1eabn, t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc kh\u00f4ng ch\u1ec9 v\u1edbi \u1ee9ng vi\u00ean m\u00e0 c\u00f2n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n<p style=\"text-align: justify\">Khi m\u1ed9t c\u00f4ng ty th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng c\u00e1c gi\u00e1 tr\u1ecb n\u00e0y, kh\u00f4ng ch\u1ec9 danh ti\u1ebfng c\u1ee7a c\u00f4ng ty \u0111\u01b0\u1ee3c n\u00e2ng cao m\u00e0 c\u00f2n kh\u1eb3ng \u0111\u1ecbnh uy t\u00edn c\u1ee7a h\u1ecd trong m\u1eaft c\u1ed9ng \u0111\u1ed3ng v\u00e0 gi\u1edbi chuy\u00ean m\u00f4n. C\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00fd t\u01b0\u1edfng cho ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p, g\u00f3p ph\u1ea7n gia t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o l\u00f2ng tin l\u00e2u d\u00e0i cho \u0111\u1ed1i t\u00e1c c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"l\u1ee3i \u00edch c\u1ee7a employer branding\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/2-loi-ich-cua-employer-branding.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>X\u00e2y d\u1ef1ng Employer Branding t\u1ed1t gi\u00fap doanh nghi\u1ec7p thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u \u1ee9ng vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng<\/em><\/p>\n<h2 id=\"cac-yeu-to-trong-employer-branding\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_trong_Employer_Branding\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 trong Employer Branding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"gia-tri-cot-loi-cua-doanh-nghiep\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Gia_tri_cot_loi_cua_doanh_nghiep\"><\/span>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 nh\u1eefng nguy\u00ean t\u1eafc v\u00e0 ni\u1ec1m tin c\u01a1 b\u1ea3n m\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c theo \u0111u\u1ed5i. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng v\u00e0 quy\u1ebft \u0111\u1ecbnh trong doanh nghi\u1ec7p. C\u00e1c gi\u00e1 tr\u1ecb n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u1ecbnh h\u00ecnh v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch m\u00e0 nh\u00e2n vi\u00ean v\u00e0 \u1ee9ng vi\u00ean c\u1ea3m nh\u1eadn v\u1ec1 c\u00f4ng ty. Theo kh\u1ea3o s\u00e1t, h\u01a1n 75% nh\u00e2n vi\u00ean coi vi\u1ec7c l\u00e0m vi\u1ec7c cho m\u1ed9t c\u00f4ng ty c\u00f3 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 r\u1ea5t quan tr\u1ecdng. Vi\u1ec7c l\u00e0m r\u00f5 v\u00e0 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i kh\u00f4ng ch\u1ec9 thu h\u00fat nh\u00e2n t\u00e0i m\u00e0 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng s\u1ef1 g\u1eafn b\u00f3 v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n<h3 id=\"van-hoa-doanh-nghiep\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Van_hoa_doanh_nghiep\"><\/span>V\u0103n h\u00f3a doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 t\u1ed5ng th\u1ec3 c\u00e1c gi\u00e1 tr\u1ecb, ni\u1ec1m tin, quy t\u1eafc v\u00e0 h\u00e0nh vi m\u00e0 t\u1ed5 ch\u1ee9c tu\u00e2n th\u1ee7. M\u1ed9t v\u0103n h\u00f3a doanh nghi\u1ec7p t\u00edch c\u1ef1c kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 g\u1eafn b\u00f3 c\u1ee7a nh\u00e2n vi\u00ean m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c thu h\u00fat \u1ee9ng vi\u00ean. Theo m\u1ed9t nghi\u00ean c\u1ee9u, 77% \u1ee9ng vi\u00ean xem x\u00e9t v\u0103n h\u00f3a c\u00f4ng ty tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh n\u1ed9p \u0111\u01a1n. Do \u0111\u00f3, v\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f3 v\u0103n h\u00f3a l\u00e0m vi\u1ec7c t\u1ed1t th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c th\u1ea5p h\u01a1n, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ti\u1ebft ki\u1ec7m chi ph\u00ed tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean m\u1edbi.<\/p>\n<h3 id=\"chinh-sach-phuc-loi-va-dai-ngo\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chinh_sach_phuc_loi_va_dai_ngo\"><\/span>Ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i v\u00e0 \u0111\u00e3i ng\u1ed9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i v\u00e0 \u0111\u00e3i ng\u1ed9 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a nh\u00e2n vi\u00ean v\u1ec1 vi\u1ec7c \u1edf l\u1ea1i hay r\u1eddi b\u1ecf c\u00f4ng ty. M\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a SHRM cho th\u1ea5y 92% nh\u00e2n vi\u00ean cho bi\u1ebft r\u1eb1ng ch\u00ednh s\u00e1ch ngh\u1ec9 ph\u00e9p c\u00f3 l\u01b0\u01a1ng v\u00e0 m\u1ed9t s\u1ed1 ph\u00fac l\u1ee3i kh\u00e1c n\u00f3i chung l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c l\u1ef1a ch\u1ecdn n\u01a1i l\u00e0m vi\u1ec7c. C\u00e1c ph\u00fac l\u1ee3i kh\u00f4ng ch\u1ec9 bao g\u1ed3m ti\u1ec1n l\u01b0\u01a1ng m\u00e0 c\u00f2n c\u00f3 c\u00e1c ch\u1ebf \u0111\u1ed9 b\u1ea3o hi\u1ec3m, ngh\u1ec9 ph\u00e9p v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. C\u00e1c c\u00f4ng ty c\u00f3 ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i t\u1ed1t th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean cao h\u01a1n v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat nh\u00e2n t\u00e0i t\u1ed1t h\u01a1n.<\/p>\n<h3 id=\"co-hoi-phat-trien-nghe-nghiep\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Co_hoi_phat_trien_nghe_nghiep\"><\/span>C\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">C\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 then ch\u1ed1t trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng. Nh\u00e2n vi\u00ean th\u01b0\u1eddng t\u00ecm ki\u1ebfm c\u00e1c c\u00f4ng ty kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u00e0i ch\u00ednh m\u00e0 c\u00f2n gi\u00fap h\u1ecd ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng v\u00e0 s\u1ef1 nghi\u1ec7p. Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 t\u1edbi 94% nh\u00e2n vi\u00ean cho bi\u1ebft r\u1eb1ng h\u1ecd s\u1ebd \u1edf l\u1ea1i c\u00f4ng ty l\u00e2u h\u01a1n n\u1ebfu c\u00f4ng ty \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p c\u1ee7a h\u1ecd. Vi\u1ec7c cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, mentoring v\u00e0 c\u00e1c l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn r\u00f5 r\u00e0ng kh\u00f4ng ch\u1ec9 n\u00e2ng cao n\u0103ng l\u1ef1c nh\u00e2n vi\u00ean m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c v\u00e0 \u0111\u1ea7y \u0111\u1ed9ng l\u1ef1c.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"c\u00e1c y\u1ebfu t\u1ed1 trong employer branding\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/3-cac-yeu-to-trong-employer-branding.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i v\u00e0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong Employer Branding<\/em><\/p>\n<h2 id=\"phan-biet-company-brand-va-employer-branding\"><span class=\"ez-toc-section\" id=\"Phan_biet_Company_Brand_va_Employer_Branding\"><\/span>Ph\u00e2n bi\u1ec7t Company Brand v\u00e0 Employer Branding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Trong b\u1ed1i c\u1ea3nh hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 (Company Brand) m\u00e0 c\u00f2n m\u1edf r\u1ed9ng ra kh\u00eda c\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng (Employer Branding). Hai y\u1ebfu t\u1ed1 n\u00e0y tuy c\u00f9ng m\u1ee5c ti\u00eau n\u00e2ng cao uy t\u00edn v\u00e0 s\u1ee9c h\u00fat c\u1ee7a doanh nghi\u1ec7p nh\u01b0ng l\u1ea1i ph\u1ee5c v\u1ee5 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 m\u1ee5c \u0111\u00edch kh\u00e1c nhau.<\/p>\n<table align=\"center\" cellpadding=\"5\" cellspacing=\"1\" style=\"width:80%\">\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Ti\u00eau ch\u00ed<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Company Brand<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Employer Branding<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i v\u00e0 \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">M\u1ee5c ti\u00eau<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 doanh thu<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">N\u1ed9i dung ch\u00ednh<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">V\u0103n h\u00f3a doanh nghi\u1ec7p, ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">K\u00eanh truy\u1ec1n th\u00f4ng<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang, Social Media<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Trang web c\u00f4ng ty, Social Media, s\u1ef1 ki\u1ec7n tuy\u1ec3n d\u1ee5ng<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">\u0110o l\u01b0\u1eddng th\u00e0nh c\u00f4ng<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Doanh thu, l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean, kh\u1ea3 n\u0103ng thu h\u00fat \u1ee9ng vi\u00ean<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<h2 id=\"cach-xay-dung-employer-branding-hieu-qua\"><span class=\"ez-toc-section\" id=\"Cach_xay_dung_Employer_Branding_hieu_qua\"><\/span>C\u00e1ch x\u00e2y d\u1ef1ng Employer Branding hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Chi\u1ebfn l\u01b0\u1ee3c Employer Branding tinh g\u1ecdn<\/li>\n<li>\u0110\u1ecbnh v\u1ecb v\u00e0 ph\u00e2n t\u00edch v\u0103n h\u00f3a c\u00f4ng ty<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung r\u00f5 r\u00e0ng<\/li>\n<li>Thi\u1ebft l\u1eadp ch\u01b0\u01a1ng tr\u00ecnh Employee Advocacy<\/li>\n<li>T\u1eadn d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/li>\n<li>\u0110o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u<\/li>\n<\/ol>\n<h3 id=\"chien-luoc-employer-branding-tinh-gon\"><span class=\"ez-toc-section\" id=\"Chien_luoc_Employer_Branding_tinh_gon\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c Employer Branding tinh g\u1ecdn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t.\u00a0Thay v\u00ec tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch ph\u1ee9c t\u1ea1p v\u00e0 t\u1ed1n k\u00e9m, chi\u1ebfn l\u01b0\u1ee3c tinh g\u1ecdn t\u1eadp trung v\u00e0o vi\u1ec7c ch\u1ecdn l\u1ecdc c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng \u1ee9ng vi\u00ean m\u1ee5c ti\u00eau. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, nh\u01b0 LinkedIn, Facebook, ho\u1eb7c Instagram, \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u qua c\u00e1c b\u00e0i \u0111\u0103ng h\u1ea5p d\u1eabn v\u00e0 c\u1eadp nh\u1eadt v\u1ec1 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c.<\/p>\n<p style=\"text-align: justify\">V\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn tinh g\u1ecdn, doanh nghi\u1ec7p n\u00ean t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec3m m\u1ea1nh n\u1ed5i b\u1eadt nh\u1ea5t, ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n<h3 id=\"dinh-vi-va-phan-tich-van-hoa-cong-ty\"><span class=\"ez-toc-section\" id=\"Dinh_vi_va_phan_tich_van_hoa_cong_ty\"><\/span>\u0110\u1ecbnh v\u1ecb v\u00e0 ph\u00e2n t\u00edch v\u0103n h\u00f3a c\u00f4ng ty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ecbnh v\u1ecb v\u0103n h\u00f3a c\u00f4ng ty l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a m\u00e0 m\u00ecnh mu\u1ed1n truy\u1ec1n t\u1ea3i, bao g\u1ed3m c\u00e1c gi\u00e1 tr\u1ecb, ni\u1ec1m tin v\u00e0 c\u00e1ch l\u00e0m vi\u1ec7c c\u1ee7a t\u1ed5 ch\u1ee9c. Ph\u00e2n t\u00edch v\u0103n h\u00f3a c\u00f4ng ty c\u0169ng \u0111\u00f2i h\u1ecfi vi\u1ec7c l\u1eafng nghe \u00fd ki\u1ebfn c\u1ee7a nh\u00e2n vi\u00ean th\u00f4ng qua kh\u1ea3o s\u00e1t ho\u1eb7c ph\u1ecfng v\u1ea5n. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u1ea3m nh\u1eadn c\u1ee7a nh\u00e2n vi\u00ean m\u00e0 c\u00f2n t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c. M\u1ed9t v\u0103n h\u00f3a doanh nghi\u1ec7p t\u00edch c\u1ef1c s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 thu h\u00fat \u1ee9ng vi\u00ean v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean.<\/p>\n<h3 id=\"chien-luoc-noi-dung-ro-rang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chien_luoc_noi_dung_ro_rang\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung r\u00f5 r\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">N\u1ed9i dung tri\u1ec3n khai Employer Branding c\u1ea7n ph\u1ea3i r\u00f5 r\u00e0ng, h\u1ea5p d\u1eabn v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty. Doanh nghi\u1ec7p n\u00ean ph\u00e1t tri\u1ec3n c\u00e1c lo\u1ea1i n\u1ed9i dung \u0111a d\u1ea1ng nh\u01b0 b\u00e0i vi\u1ebft blog, video ph\u1ecfng v\u1ea5n nh\u00e2n vi\u00ean ho\u1eb7c c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng trong c\u00f4ng vi\u1ec7c \u0111\u1ec3 truy\u1ec1n t\u1ea3i h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c v\u1ec1 v\u0103n h\u00f3a v\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c chia s\u1ebb n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i s\u1ebd gi\u00fap t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 thu h\u00fat \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng.<\/p>\n<h3 id=\"thiet-lap-chuong-trinh-employee-advocacy\"><span class=\"ez-toc-section\" id=\"Thiet_lap_chuong_trinh_Employee_Advocacy\"><\/span>Thi\u1ebft l\u1eadp ch\u01b0\u01a1ng tr\u00ecnh Employee Advocacy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Employee Advocacy l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c Marketing th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn kh\u00edch \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng tin t\u00edch c\u1ef1c v\u1ec1 doanh nghi\u1ec7p tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i. Nh\u1eefng n\u1ed9i dung n\u00e0y th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 ph\u1ee7 v\u00e0 t\u1ea7n su\u1ea5t lan t\u1ecfa cao h\u01a1n g\u1ea5p 8 l\u1ea7n so v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u00f4ng th\u01b0\u1eddng.<\/p>\n<p style=\"text-align: justify\">Do \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean chia s\u1ebb kinh nghi\u1ec7m l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i ho\u1eb7c trong c\u00e1c s\u1ef1 ki\u1ec7n tuy\u1ec3n d\u1ee5ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 \u1ee9ng vi\u00ean. \u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p n\u00ean cung c\u1ea5p cho nh\u00e2n vi\u00ean c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 n\u1ed9i dung h\u1ed7 tr\u1ee3 \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chia s\u1ebb v\u00e0 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c c\u1ee7a c\u00f4ng ty.<\/p>\n<h3 id=\"tan-dung-cac-phuong-tien-truyen-thong\"><span class=\"ez-toc-section\" id=\"Tan_dung_cac_phuong_tien_truyen_thong\"><\/span>T\u1eadn d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">T\u1eadn d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng Employer Branding. V\u1edbi h\u01a1n 5,4 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c k\u00eanh Social Media nh\u01b0 Linkedin, Facebook, Instagram,&#8230; s\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a m\u00ecnh hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra, vi\u1ec7c s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c b\u00e0i vi\u1ebft PR c\u0169ng gi\u00fap t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. H\u01a1n n\u1eeda, doanh nghi\u1ec7p c\u1ea7n duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n t\u00edch c\u1ef1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y, \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<h3 id=\"do-luong-danh-gia-va-toi-uu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Do_luong_danh_gia_va_toi_uu\"><\/span>\u0110o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Vi\u1ec7c \u0111o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng Employer Branding l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu. Doanh nghi\u1ec7p c\u1ea7n thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 KPI r\u00f5 r\u00e0ng \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u00e0 h\u1ecd \u0111\u00e3 tri\u1ec3n khai. C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean, s\u1ed1 l\u01b0\u1ee3ng \u1ee9ng vi\u00ean n\u1ed9p \u0111\u01a1n v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 kh\u1ea3o s\u00e1t s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng. D\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ee7a h\u1ecd lu\u00f4n h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"c\u00e1ch x\u00e2y d\u1ef1ng employer branding\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/4-cach-xay-dung-employer-branding.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n m\u1ea1ng x\u00e3 h\u1ed9i trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng Employer Branding<\/em><\/p>\n<h2 id=\"luu-y-khi-xay-dung-employer-branding\"><span class=\"ez-toc-section\" id=\"Luu_y_khi_xay_dung_Employer_Branding\"><\/span>L\u01b0u \u00fd khi x\u00e2y d\u1ef1ng Employer Branding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">X\u00e2y d\u1ef1ng Employer Branding l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n s\u1ef1 ch\u00fa \u00fd v\u00e0 c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u01b0u \u00fd quan tr\u1ecdng m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n ghi nh\u1edb trong qu\u00e1 tr\u00ecnh n\u00e0y:<\/p>\n<ol>\n<li>Hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/li>\n<li>Th\u1ef1c t\u1ebf v\u00e0 ch\u00e2n th\u00e0nh<\/li>\n<li>Tham kh\u1ea3o \u00fd ki\u1ebfn t\u1eeb nh\u00e2n vi\u00ean<\/li>\n<li>S\u1eed d\u1ee5ng \u0111a d\u1ea1ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng<\/li>\n<li>Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/li>\n<li>C\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c<\/li>\n<\/ol>\n<h3 id=\"hieu-ro-doi-tuong-muc-tieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Hieu_ro_doi_tuong_muc_tieu\"><\/span>Hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng Employer Branding, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 m\u00ecnh mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c nghi\u00ean c\u1ee9u nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng. Vi\u1ec7c hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 n\u1ed9i dung ph\u00f9 h\u1ee3p, thu h\u00fat \u0111\u00fang nh\u1eefng nh\u00e2n t\u00e0i m\u00e0 t\u1ed5 ch\u1ee9c mong mu\u1ed1n.<\/p>\n<h3 id=\"thuc-te-va-chan-thanh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thuc_te_va_chan_thanh\"><\/span>Th\u1ef1c t\u1ebf v\u00e0 ch\u00e2n th\u00e0nh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Doanh nghi\u1ec7p c\u1ea7n truy\u1ec1n t\u1ea3i h\u00ecnh \u1ea3nh th\u1ef1c t\u1ebf v\u1ec1 v\u0103n h\u00f3a, m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i. Vi\u1ec7c t\u00f4 v\u1ebd qu\u00e1 m\u1ee9c ho\u1eb7c \u0111\u01b0a ra c\u00e1c th\u00f4ng tin kh\u00f4ng ch\u00ednh x\u00e1c c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 th\u1ea5t v\u1ecdng v\u00e0 m\u1ea5t l\u00f2ng tin t\u1eeb nh\u00e2n vi\u00ean v\u00e0 \u1ee9ng vi\u00ean. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3n \u00e1nh \u0111\u00fang nh\u1eefng g\u00ec m\u00e0 t\u1ed5 ch\u1ee9c th\u1ef1c s\u1ef1 cung c\u1ea5p.<\/p>\n<h3 id=\"tham-khao-y-kien-tu-nhan-vien\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tham_khao_y_kien_tu_nhan_vien\"><\/span>Tham kh\u1ea3o \u00fd ki\u1ebfn t\u1eeb nh\u00e2n vi\u00ean<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Vi\u1ec7c l\u1eafng nghe \u00fd ki\u1ebfn v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb h\u1ecd s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 v\u0103n h\u00f3a c\u00f4ng ty v\u00e0 nh\u1eefng g\u00ec c\u1ea7n c\u1ea3i thi\u1ec7n. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t ho\u1eb7c ph\u1ecfng v\u1ea5n \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin t\u1eeb nh\u00e2n vi\u00ean, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng.<\/p>\n<h3 id=\"su-dung-da-dang-cac-kenh-truyen-thong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Su_dung_da_dang_cac_kenh_truyen_thong\"><\/span>S\u1eed d\u1ee5ng \u0111a d\u1ea1ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat \u1ee9ng vi\u00ean, doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau. Bao g\u1ed3m m\u1ea1ng x\u00e3 h\u1ed9i, website c\u00f4ng ty, c\u00e1c n\u1ec1n t\u1ea3ng tuy\u1ec3n d\u1ee5ng v\u00e0 s\u1ef1 ki\u1ec7n. M\u1ed7i k\u00eanh s\u1ebd c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn ri\u00eang, v\u00ec v\u1eady h\u00e3y \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng k\u00eanh. Vi\u1ec7c s\u1eed d\u1ee5ng \u0111a d\u1ea1ng k\u00eanh s\u1ebd gi\u00fap m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3 id=\"theo-doi-va-do-luong-hieu-qua\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Theo_doi_va_do_luong_hieu_qua\"><\/span>Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110o l\u01b0\u1eddng v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng Employer Branding l\u00e0 r\u1ea5t quan tr\u1ecdng. Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 KPI r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 tri\u1ec3n khai. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 theo d\u00f5i c\u00e1c d\u1eef li\u1ec7u nh\u01b0 t\u1ef7 l\u1ec7 \u1ee9ng vi\u00ean n\u1ed9p \u0111\u01a1n, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean. D\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3.<\/p>\n<h3 id=\"cai-thien-lien-tuc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cai_thien_lien_tuc\"><\/span>C\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean xem x\u00e9t, c\u1eadp nh\u1eadt v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng v\u00e0 nhu c\u1ea7u c\u1ee7a nh\u00e2n vi\u00ean. Vi\u1ec7c c\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c s\u1ebd gi\u00fap duy tr\u00ec s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i trong t\u1ed5 ch\u1ee9c.<\/p>\n<p style=\"text-align: justify\">M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng m\u1ea1nh kh\u00f4ng ch\u1ec9 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t \u0111\u1ed1i v\u1edbi \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng l\u00f2ng trung th\u00e0nh v\u00e0 cam k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i. Khi doanh nghi\u1ec7p c\u00f3 chi\u1ebfn l\u01b0\u1ee3c Employer Branding r\u00f5 r\u00e0ng v\u00e0 uy t\u00edn, h\u1ecd s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c nh\u00e2n t\u00e0i ch\u1ea5t l\u01b0\u1ee3ng cao, gi\u1ea3m chi ph\u00ed tuy\u1ec3n d\u1ee5ng v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c nh\u00e2n s\u1ef1 \u1ed5n \u0111\u1ecbnh, t\u1eeb \u0111\u00f3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng \u0111\u1ea7y c\u1ea1nh tranh.<\/p>\n<p>Ngu\u1ed3n: <a href=\"https:\/\/www.ckconitsha.com\/vn\/\">https:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>.sl-table-content ol{counter-reset: item!important;}#tocDiv &gt; ol &gt; li::before{content: counter(item)&#8221;. &#8220;!important;}#tocDiv li { display: block!important;}.sl-table-content #tocList li::before{content: counters(item, &#8220;.&#8221;) &#8221; &#8220;; counter-increment: item!important;}.sl-table-content h2,h3 a{color:blue;} Trong h\u00e0nh tr\u00ecnh t\u00ecm ki\u1ebfm nh\u00e2n s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng n\u1ed5i b\u1eadt ch\u00ednh l\u00e0 v\u0169 kh\u00ed b\u00ed m\u1eadt c\u1ee7a doanh nghi\u1ec7p. Employer Branding kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-9134","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=9134"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9134\/revisions"}],"predecessor-version":[{"id":9530,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9134\/revisions\/9530"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=9134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=9134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=9134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}