{"id":9002,"date":"2025-04-07T21:37:50","date_gmt":"2025-04-07T14:37:50","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=9002"},"modified":"2025-06-29T17:05:03","modified_gmt":"2025-06-29T10:05:03","slug":"retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/","title":{"rendered":"Retargeting l\u00e0 g\u00ec? C\u00e1c h\u00ecnh th\u1ee9c v\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Retargeting_la_gi\" >Retargeting l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Retargeting_hoat_dong_nhu_the_nao\" >Retargeting ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Loi_ich_cua_Retargeting\" >L\u1ee3i \u00edch c\u1ee7a Retargeting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Tuong_tac_voi_khach_hang_tiem_nang\" >T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Tang_ty_le_chuyen_doi\" >T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Ca_nhan_hoa_hoat_dong_Marketing\" >C\u00e1 nh\u00e2n h\u00f3a ho\u1ea1t \u0111\u1ed9ng Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Cac_hinh_thuc_Retargeting_pho_bien\" >C\u00e1c h\u00ecnh th\u1ee9c Retargeting ph\u1ed5 bi\u1ebfn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Site_Retargeting\" >Site Retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Dynamic_Retargeting\" >Dynamic Retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Email_Retargeting\" >Email Retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#CRM_Retargeting\" >CRM Retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Search_Retargeting\" >Search Retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Retargeting_lists_for_search_ads\" >Retargeting lists for search ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Social_Media_Retargeting\" >Social Media Retargeting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Cac_buoc_tao_chien_dich_Retargeting\" >C\u00e1c b\u01b0\u1edbc t\u1ea1o chi\u1ebfn d\u1ecbch Retargeting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Buoc_1_Xac_dinh_ngan_sach\" >B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Buoc_2_Xac_dinh_muc_tieu\" >B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Buoc_3_Chon_nen_tang_quang_cao\" >B\u01b0\u1edbc 3: Ch\u1ecdn n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Buoc_4_Tao_noi_dung_quang_cao\" >B\u01b0\u1edbc 4: T\u1ea1o n\u1ed9i dung qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Buoc_5_Theo_doi_va_danh_gia_ket_qua\" >B\u01b0\u1edbc 5: Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Thach_thuc_khi_trien_khai_Retargeting\" >Th\u00e1ch th\u1ee9c khi tri\u1ec3n khai Retargeting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Tran_ngap_quang_cao\" >Tr\u00e0n ng\u1eadp qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Lo_ngai_ve_quyen_rieng_tu\" >Lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Chi_phi_cao\" >Chi ph\u00ed cao<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Thiet_lap_phuc_tap\" >Thi\u1ebft l\u1eadp ph\u1ee9c t\u1ea1p<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Su_khac_nhau_giua_Retargeting_va_Remarketing\" >S\u1ef1 kh\u00e1c nhau gi\u1eefa Retargeting v\u00e0 Remarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Luu_y_khi_trien_khai_Retargeting\" >L\u01b0u \u00fd khi tri\u1ec3n khai Retargeting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Xac_dinh_dung_doi_tuong_muc_tieu\" >X\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Dat_gioi_han_tan_suat_hien_thi_quang_cao\" >\u0110\u1eb7t gi\u1edbi h\u1ea1n t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Tao_noi_dung_quang_cao_hap_dan_va_phu_hop\" >T\u1ea1o n\u1ed9i dung qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Toi_uu_hoa_cac_nen_tang_quang_cao\" >T\u1ed1i \u01b0u h\u00f3a c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Tuan_thu_cac_quy_dinh_ve_quyen_rieng_tu\" >Tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.ckconitsha.com\/vn\/retargeting-la-gi-cac-hinh-thuc-va-cach-thuc-hoat-dong\/#Danh_gia_va_toi_uu_hoa_chien_dich_thuong_xuyen\" >\u0110\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch th\u01b0\u1eddng xuy\u00ean<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">Khi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 mang l\u1ea1i l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn v\u00e0o website nh\u01b0ng ch\u1ec9 m\u1ed9t ph\u1ea7n nh\u1ecf trong s\u1ed1 \u0111\u00f3 th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng. Retargeting l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn l\u1ea1i nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m nh\u01b0ng ch\u01b0a th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng. Qua \u0111\u00f3, gi\u00fap gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ea1o ra c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i chi th\u00eam ng\u00e2n s\u00e1ch cho nh\u1eefng ng\u01b0\u1eddi ch\u01b0a t\u1eebng bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n<h2 id=\"retargeting-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Retargeting_la_gi\"><\/span>Retargeting l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Retargeting (hay qu\u1ea3ng c\u00e1o b\u00e1m \u0111u\u1ed5i) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing tr\u1ef1c tuy\u1ebfn (Marketing Online) \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ti\u1ebfp c\u1eadn l\u1ea1i nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c website nh\u01b0ng ch\u01b0a th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng nh\u01b0 mua h\u00e0ng ho\u1eb7c \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5. Khi ng\u01b0\u1eddi d\u00f9ng r\u1eddi \u0111i m\u00e0 kh\u00f4ng ho\u00e0n t\u1ea5t giao d\u1ecbch, qu\u1ea3ng c\u00e1o s\u1ebd ti\u1ebfp t\u1ee5c xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nh\u01b0 Facebook, Google ho\u1eb7c c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c \u0111\u1ec3 nh\u1eafc nh\u1edf v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd quay l\u1ea1i th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i, v\u00ec nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c tr\u01b0\u1edbc \u0111\u00f3 c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng cao h\u01a1n so v\u1edbi kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n m\u1edbi.<\/p>\n<p style=\"text-align: justify\">Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c nh\u1eafc l\u1ea1i th\u00f4ng tin s\u1ea3n ph\u1ea9m, Retargeting c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a (Personalization), t\u1ea1o ra s\u1ef1 ph\u00f9 h\u1ee3p v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c. V\u00ed d\u1ee5, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 xem m\u1ed9t s\u1ea3n ph\u1ea9m nh\u01b0ng ch\u01b0a th\u1ef1c hi\u1ec7n giao d\u1ecbch, qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh v\u1edbi nh\u1eefng \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c th\u00f4ng \u0111i\u1ec7p nh\u1ea5n m\u1ea1nh t\u00ednh khan hi\u1ebfm c\u1ee7a s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y \u0111\u1ed9ng l\u1ef1c mua s\u1eafm v\u00e0 t\u0103ng c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"retargeting l\u00e0 g\u00ec\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/1-retargeting-la-gi.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Retargeting l\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing ti\u1ebfp c\u1eadn l\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n<h2 id=\"retargeting-hoat-dong-nhu-the-nao\"><span class=\"ez-toc-section\" id=\"Retargeting_hoat_dong_nhu_the_nao\"><\/span>Retargeting ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Nguy\u00ean l\u00fd ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Retargeting d\u1ef1a tr\u00ean vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 theo d\u00f5i, ch\u1eb3ng h\u1ea1n nh\u01b0 cookie, Facebook Pixel ho\u1eb7c Google Analytics \u0111\u1ec3 ghi l\u1ea1i c\u00e1c h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd truy c\u1eadp v\u00e0o trang web. Khi ng\u01b0\u1eddi d\u00f9ng r\u1eddi \u0111i m\u00e0 ch\u01b0a th\u1ef1c hi\u1ec7n giao d\u1ecbch, c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn kh\u00e1c nhau, t\u1eeb \u0111\u00f3 nh\u1eafc nh\u1edf h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111\u00e3 quan t\u00e2m. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i, v\u00ec n\u00f3 t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 s\u1ef1 quan t\u00e2m ban \u0111\u1ea7u v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng ho\u00e0n t\u1ea5t giao d\u1ecbch cao h\u01a1n so v\u1edbi vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n m\u1edbi.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"c\u00e1ch retargeting ho\u1ea1t \u0111\u1ed9ng\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/2-retargeting-hoat-dong-nhu-nao.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Retargeting ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn<\/em><\/p>\n<h2 id=\"loi-ich-cua-retargeting\"><span class=\"ez-toc-section\" id=\"Loi_ich_cua_Retargeting\"><\/span>L\u1ee3i \u00edch c\u1ee7a Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Retargeting gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn l\u1ea1i kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd h\u01a1n.\u00a0<\/p>\n<ol>\n<li>T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n<li>T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/li>\n<li>C\u00e1 nh\u00e2n h\u00f3a ho\u1ea1t \u0111\u1ed9ng Marketing<\/li>\n<\/ol>\n<h3 id=\"tuong-tac-voi-khach-hang-tiem-nang\"><span class=\"ez-toc-section\" id=\"Tuong_tac_voi_khach_hang_tiem_nang\"><\/span>T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong th\u1ef1c t\u1ebf, ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website nh\u01b0ng kh\u00f4ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n ngay l\u1eadp t\u1ee9c. Retargeting gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn l\u1ea1i nh\u1eefng ng\u01b0\u1eddi d\u00f9ng n\u00e0y th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, Google Display Network ho\u1eb7c Email, \u0111\u1ea3m b\u1ea3o h\u1ecd kh\u00f4ng qu\u00ean s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00e3 t\u1eebng quan t\u00e2m. Th\u00f4ng qua vi\u1ec7c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eafc nh\u1edf v\u00e0 kh\u01a1i g\u1ee3i l\u1ea1i s\u1ef1 h\u1ee9ng th\u00fa c\u1ee7a kh\u00e1ch h\u00e0ng, t\u0103ng c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecd quay l\u1ea1i v\u00e0 ho\u00e0n t\u1ea5t giao d\u1ecbch. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c duy tr\u00ec m\u1ed1i li\u00ean k\u1ebft v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang \u1edf gi\u1eefa h\u00e0nh tr\u00ecnh mua h\u00e0ng.<\/p>\n<h3 id=\"tang-ty-le-chuyen-doi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tang_ty_le_chuyen_doi\"><\/span>T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Retargeting khai th\u00e1c d\u1eef li\u1ec7u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 hi\u1ec3n th\u1ecb c\u00e1c qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p, nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng. Trong tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng ch\u01b0a th\u1ef1c hi\u1ec7n thanh to\u00e1n, chi\u1ebfn d\u1ecbch Retargeting c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c l\u1eddi nh\u1eafc ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, khuy\u1ebfn kh\u00edch h\u1ecd ho\u00e0n t\u1ea5t giao d\u1ecbch. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o, v\u00ec n\u00f3 t\u1eadp trung v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t.<\/p>\n<h3 id=\"ca-nhan-hoa-hoat-dong-marketing\"><span class=\"ez-toc-section\" id=\"Ca_nhan_hoa_hoat_dong_Marketing\"><\/span>C\u00e1 nh\u00e2n h\u00f3a ho\u1ea1t \u0111\u1ed9ng Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">B\u1eb1ng c\u00e1ch thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh ri\u00eang bi\u1ec7t cho t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng. V\u00ed d\u1ee5: m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 xem s\u1ea3n ph\u1ea9m th\u1eddi trang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u1edbi h\u00ecnh \u1ea3nh ch\u00ednh x\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3, trong khi m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m li\u00ean quan.\u00a0<\/p>\n<p style=\"text-align: justify\">\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i m\u00e0 c\u00f2n c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u c\u00e1 nh\u00e2n. \u0110\u1ed3ng th\u1eddi, k\u1ebft h\u1ee3p v\u1edbi c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng qua Retargeting c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 t\u0103ng doanh thu, x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"l\u1ee3i \u00edch c\u1ee7a retargeting\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/3-loi-ich-cua-retargeting.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nDoanh nghi\u1ec7p c\u00f3 th\u1ec3 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i nh\u1edd Retargeting<\/em><\/p>\n<h2 id=\"cac-hinh-thuc-retargeting-pho-bien\"><span class=\"ez-toc-section\" id=\"Cac_hinh_thuc_Retargeting_pho_bien\"><\/span>C\u00e1c h\u00ecnh th\u1ee9c Retargeting ph\u1ed5 bi\u1ebfn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"site-retargeting\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Site_Retargeting\"><\/span>Site Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Site Retargeting l\u00e0 h\u00ecnh th\u1ee9c Retargeting ph\u1ed5 bi\u1ebfn, nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp v\u00e0o trang web c\u1ee7a doanh nghi\u1ec7p nh\u01b0ng ch\u01b0a ho\u00e0n t\u1ea5t h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n, ch\u1eb3ng h\u1ea1n nh\u01b0 mua h\u00e0ng ho\u1eb7c \u0111i\u1ec1n form \u0111\u0103ng k\u00fd. C\u00f4ng c\u1ee5 n\u00e0y s\u1eed d\u1ee5ng cookie \u0111\u1ec3 theo d\u00f5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean website, sau \u0111\u00f3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nh\u01b0 Google Display Network ho\u1eb7c Social Media. V\u00ed d\u1ee5: N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 xem m\u1ed9t s\u1ea3n ph\u1ea9m tr\u00ean trang web nh\u01b0ng ch\u01b0a mua, h\u1ecd c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3 tr\u00ean c\u00e1c trang web kh\u00e1c, khuy\u1ebfn kh\u00edch h\u1ecd quay l\u1ea1i v\u00e0 ho\u00e0n t\u1ea5t giao d\u1ecbch.<\/p>\n<p style=\"text-align: justify\">\u01afu \u0111i\u1ec3m c\u1ee7a site Retargeting l\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 c\u00f3 s\u1ef1 quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Tuy nhi\u00ean, \u0111\u1ec3 chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n thi\u1ebft k\u1ebf n\u1ed9i dung qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn v\u00e0 \u0111\u1eb7t t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb ph\u00f9 h\u1ee3p \u0111\u1ec3 tr\u00e1nh l\u00e0m phi\u1ec1n kh\u00e1ch h\u00e0ng.<\/p>\n<h3 id=\"dynamic-retargeting\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Dynamic_Retargeting\"><\/span>Dynamic Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Dynamic Retargeting (ti\u1ebfp th\u1ecb l\u1ea1i \u0111\u1ed9ng) n\u00e2ng c\u1ea5p h\u00ecnh th\u1ee9c site Retargeting b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 quan t\u00e2m. Thay v\u00ec hi\u1ec3n th\u1ecb m\u1ed9t qu\u1ea3ng c\u00e1o chung, Dynamic Retargeting s\u1ebd hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 xem ho\u1eb7c th\u00eam v\u00e0o gi\u1ecf h\u00e0ng, c\u00f9ng v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 xem m\u1ed9t \u0111\u00f4i gi\u00e0y tr\u00ean m\u1ed9t trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, qu\u1ea3ng c\u00e1o Dynamic Retargeting c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh c\u1ee7a \u0111\u00f4i gi\u00e0y \u0111\u00f3, gi\u00e1 b\u00e1n v\u00e0 th\u00f4ng \u0111i\u1ec7p nh\u01b0 &#8220;Ch\u1ec9 c\u00f2n l\u1ea1i v\u00e0i s\u1ea3n ph\u1ea9m!&#8221; \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng m\u1ea1nh t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0 kh\u1ea3 n\u0103ng ho\u00e0n t\u1ea5t giao d\u1ecbch. \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 cho c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb, du l\u1ecbch ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"dynamic retargeting\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/4-dynamic-retargeting.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Dynamic Retargeting mang \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o, hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 h\u00e0nh vi c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng<\/em><\/p>\n<h3 id=\"email-retargeting\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Email_Retargeting\"><\/span>Email Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Email Retargeting l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng qua Email sau khi h\u1ecd r\u1eddi kh\u1ecfi website m\u00e0 ch\u01b0a th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3. C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng g\u1eedi email \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, bao g\u1ed3m th\u00f4ng tin s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 quan t\u00e2m ho\u1eb7c nh\u1eafc nh\u1edf v\u1ec1 vi\u1ec7c ho\u00e0n t\u1ea5t gi\u1ecf h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t ng\u01b0\u1eddi d\u00f9ng th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng kh\u00f4ng ho\u00e0n t\u1ea5t mua s\u1eafm, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c email nh\u1eafc nh\u1edf k\u00e8m theo \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1. Email Retargeting kh\u00f4ng ch\u1ec9 gi\u00fap gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c n\u1ed9i dung mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"email retargeting\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/5-email-retargeting.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Email Retargeting gi\u00fap doanh nghi\u1ec7p duy tr\u00ec s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/em><\/p>\n<h3 id=\"crm-retargeting\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"CRM_Retargeting\"><\/span>CRM Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">CRM Retargeting s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) \u0111\u1ec3 t\u00e1i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Th\u00f4ng tin t\u1eeb CRM nh\u01b0 \u0111\u1ecba ch\u1ec9 email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c h\u00e0nh vi mua s\u1eafm \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t doanh nghi\u1ec7p c\u00f3 danh s\u00e1ch email c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng t\u1eebng mua h\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n kh\u00e1ch h\u00e0ng. H\u00ecnh th\u1ee9c n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u01a1 s\u1edf d\u1eef li\u1ec7u hi\u1ec7n c\u00f3, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3 id=\"search-retargeting\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Search_Retargeting\"><\/span>Search Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Search Retargeting l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb nh\u1eb1m ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, nh\u01b0ng ch\u01b0a t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi trang web c\u1ee7a doanh nghi\u1ec7p. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y d\u1ef1a tr\u00ean l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, qua \u0111\u00f3 cho ph\u00e9p qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c, nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c c\u00e1c website \u0111\u1ed1i t\u00e1c, khi ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp t\u1ee5c duy\u1ec7t web.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5, khi m\u1ed9t ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm c\u1ee5m t\u1eeb &#8220;kh\u00f3a h\u1ecdc Gi\u00e1m \u0111\u1ed1c Marketing,&#8221; qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn kh\u00f3a h\u1ecdc c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook ho\u1eb7c Google Display Network, qua \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u00f9 h\u1ecd ch\u01b0a t\u1eebng gh\u00e9 th\u0103m website.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"search retargeting\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/6-search-retargeting.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Search Retargeting gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn l\u1ea1i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean c\u00e1c t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm<\/em><\/p>\n<h3 id=\"retargeting-lists-for-search-ads\"><span class=\"ez-toc-section\" id=\"Retargeting_lists_for_search_ads\"><\/span>Retargeting lists for search ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">RLSA (Retargeting Lists for Search Ads) l\u00e0 m\u1ed9t t\u00ednh n\u0103ng c\u1ee7a Google Ads, cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi website ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd khi th\u1ef1c hi\u1ec7n c\u00e1c t\u00ecm ki\u1ebfm tr\u00ean Google. T\u00ednh n\u0103ng n\u00e0y mang l\u1ea1i kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean quan v\u00e0 ch\u00ednh x\u00e1c h\u01a1n \u0111\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 b\u00e0y t\u1ecf s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify\">C\u1ee5 th\u1ec3, khi m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng truy c\u1eadp v\u00e0o trang s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p, nh\u01b0 xem th\u00f4ng tin v\u1ec1 m\u00e1y \u1ea3nh v\u00e0 sau \u0111\u00f3 t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan nh\u01b0 &#8220;mua m\u00e1y \u1ea3nh chuy\u00ean nghi\u1ec7p&#8221;, qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p s\u1ebd xu\u1ea5t hi\u1ec7n \u01b0u ti\u00ean tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd. Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u00e0 c\u00f2n t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 chi ph\u00ed qu\u1ea3ng c\u00e1o, \u0111\u1ea3m b\u1ea3o r\u1eb1ng ngu\u1ed3n l\u1ef1c \u0111\u01b0\u1ee3c chi ti\u00eau v\u00e0o nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 kh\u1ea3 n\u0103ng cao th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua s\u1eafm.<\/p>\n<h3 id=\"social-media-retargeting\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Social_Media_Retargeting\"><\/span>Social Media Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Social Media Retargeting s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram ho\u1eb7c LinkedIn \u0111\u1ec3 ti\u1ebfp c\u1eadn l\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi website ho\u1eb7c c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc \u0111\u00f3. C\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u01b0\u1edbi d\u1ea1ng h\u00ecnh \u1ea3nh, video ho\u1eb7c carousel \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 gh\u00e9 th\u0103m trang web v\u00e0 xem m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, h\u1ecd c\u00f3 th\u1ec3 th\u1ea5y qu\u1ea3ng c\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3 tr\u00ean Facebook v\u1edbi th\u00f4ng \u0111i\u1ec7p nh\u01b0 &#8220;\u0110\u1eebng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m n\u00e0y!&#8221; \u0110i\u1ec1u n\u00e0y gi\u00fap duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd h\u00e0nh \u0111\u1ed9ng.<\/p>\n<h2 id=\"cac-buoc-tao-chien-dich-retargeting\"><span class=\"ez-toc-section\" id=\"Cac_buoc_tao_chien_dich_Retargeting\"><\/span>C\u00e1c b\u01b0\u1edbc t\u1ea1o chi\u1ebfn d\u1ecbch Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch<\/li>\n<li>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/li>\n<li>B\u01b0\u1edbc 3: Ch\u1ecdn n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o<\/li>\n<li>B\u01b0\u1edbc 4: T\u1ea1o n\u1ed9i dung qu\u1ea3ng c\u00e1o<\/li>\n<li>B\u01b0\u1edbc 5: Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3<\/li>\n<\/ol>\n<h3 id=\"buoc-1-xac-dinh-ngan-sach\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_1_Xac_dinh_ngan_sach\"><\/span>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Tr\u01b0\u1edbc ti\u00ean, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh c\u00f3 th\u1ec3 chi tr\u1ea3 cho chi\u1ebfn d\u1ecbch Retargeting, \u0111\u1ed3ng th\u1eddi c\u00e2n nh\u1eafc \u0111\u1ebfn chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Google Ads, Facebook Ads ho\u1eb7c c\u00e1c k\u00eanh kh\u00e1c. Sau \u0111\u00f3, chia ng\u00e2n s\u00e1ch theo t\u1eebng giai \u0111o\u1ea1n c\u1ee7a chi\u1ebfn d\u1ecbch nh\u01b0 ng\u00e2n s\u00e1ch cho thi\u1ebft k\u1ebf n\u1ed9i dung, hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Vi\u1ec7c thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch r\u00f5 r\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p ki\u1ec3m so\u00e1t chi ph\u00ed, \u0111\u1ea3m b\u1ea3o t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 (ROI).<\/p>\n<h3 id=\"buoc-2-xac-dinh-muc-tieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_2_Xac_dinh_muc_tieu\"><\/span>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ec3 chi\u1ebfn d\u1ecbch Retargeting \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch. M\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0 gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, n\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, hay th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p c\u01a1 s\u1edf \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch. Ngo\u00e0i ra, m\u1ee5c ti\u00eau c\u1ea7n ph\u1ea3i c\u00f3 t\u00ednh kh\u1ea3 thi v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<h3 id=\"buoc-3-chon-nen-tang-quang-cao\"><span class=\"ez-toc-section\" id=\"Buoc_3_Chon_nen_tang_quang_cao\"><\/span>B\u01b0\u1edbc 3: Ch\u1ecdn n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">L\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch Retargeting. C\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn nh\u01b0 Google Ads, Facebook Ads, Instagram, v\u00e0 LinkedIn \u0111\u1ec1u c\u00f3 nh\u1eefng t\u00ednh n\u0103ng m\u1ea1nh m\u1ebd \u0111\u1ec3 ti\u1ebfp c\u1eadn l\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p. Vi\u1ec7c ch\u1ecdn n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p c\u1ea7n d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 hi\u1ec7u qu\u1ea3 m\u00e0 n\u1ec1n t\u1ea3ng \u0111\u00f3 mang l\u1ea1i. M\u1ed7i n\u1ec1n t\u1ea3ng c\u00f3 \u01b0u \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf ri\u00eang, v\u00ec v\u1eady vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn s\u1ebd gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn.<\/p>\n<h3 id=\"buoc-4-tao-noi-dung-quang-cao\"><span class=\"ez-toc-section\" id=\"Buoc_4_Tao_noi_dung_quang_cao\"><\/span>B\u01b0\u1edbc 4: T\u1ea1o n\u1ed9i dung qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">N\u1ed9i dung qu\u1ea3ng c\u00e1o l\u00e0 y\u1ebfu t\u1ed1 trung t\u00e2m trong chi\u1ebfn d\u1ecbch Retargeting, \u0111\u00f3ng vai tr\u00f2 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng. N\u1ed9i dung c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c tr\u01b0\u1edbc \u0111\u00f3, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i. C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 bao g\u1ed3m banner, video, b\u00e0i vi\u1ebft, hay h\u00ecnh \u1ea3nh \u0111\u1ed9ng. Ngo\u00e0i ra, vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean h\u00e0nh vi tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap gia t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/p>\n<h3 id=\"buoc-5-theo-doi-va-danh-gia-ket-qua\"><span class=\"ez-toc-section\" id=\"Buoc_5_Theo_doi_va_danh_gia_ket_qua\"><\/span>B\u01b0\u1edbc 5: Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 l\u00e0 giai \u0111o\u1ea1n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi\u1ebfn d\u1ecbch Retargeting \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u. Vi\u1ec7c \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, chi ph\u00ed m\u1ed7i chuy\u1ec3n \u0111\u1ed5i (CPA), v\u00e0 ROI s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch. C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u1ebd cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o. Tr\u00ean c\u01a1 s\u1edf \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch, v\u00e0 c\u1ea3i thi\u1ec7n n\u1ed9i dung \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n trong c\u00e1c chi\u1ebfn d\u1ecbch sau.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"c\u00e1c b\u01b0\u1edbc t\u1ea1o retargeting\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/7-cac-buoc-tao-retargeting.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nC\u00e1c b\u01b0\u1edbc t\u1ea1o chi\u1ebfn d\u1ecbch Retargeting<\/em><\/p>\n<h2 id=\"thach-thuc-khi-trien-khai-retargeting\"><span class=\"ez-toc-section\" id=\"Thach_thuc_khi_trien_khai_Retargeting\"><\/span>Th\u00e1ch th\u1ee9c khi tri\u1ec3n khai Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">M\u1eb7c d\u00f9 Retargeting l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn l\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, nh\u01b0ng qu\u00e1 tr\u00ecnh tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u1ea1i ti\u1ec1m \u1ea9n nhi\u1ec1u th\u00e1ch th\u1ee9c.<\/p>\n<ol>\n<li>Tr\u00e0n ng\u1eadp qu\u1ea3ng c\u00e1o<\/li>\n<li>Lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0<\/li>\n<li>Chi ph\u00ed cao<\/li>\n<li>Thi\u1ebft l\u1eadp ph\u1ee9c t\u1ea1p<\/li>\n<\/ol>\n<h3 id=\"tran-ngap-quang-cao\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tran_ngap_quang_cao\"><\/span>Tr\u00e0n ng\u1eadp qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t khi tri\u1ec3n khai Retargeting l\u00e0 s\u1ef1 &#8220;tr\u00e0n ng\u1eadp&#8221; c\u1ee7a qu\u1ea3ng c\u00e1o. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y b\u1ecb &#8220;qu\u1ea5y r\u1ed1i&#8221; khi h\u1ecd li\u00ean t\u1ee5c th\u1ea5y qu\u1ea3ng c\u00e1o t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c tr\u01b0\u1edbc \u0111\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y kh\u00f3 ch\u1ecbu v\u00e0 d\u1eabn \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y m\u1ea5t h\u1ee9ng th\u00fa ho\u1eb7c th\u1eadm ch\u00ed &#8220;block&#8221; qu\u1ea3ng c\u00e1o.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 tr\u00e1nh g\u00e2y kh\u00f3 ch\u1ecbu cho ng\u01b0\u1eddi d\u00f9ng, c\u00e1c Marketer c\u1ea7n t\u1ea1o ra chi\u1ebfn d\u1ecbch Retargeting c\u00f3 s\u1ef1 \u0111a d\u1ea1ng trong n\u1ed9i dung v\u00e0 t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. Vi\u1ec7c s\u1eed d\u1ee5ng th\u1eed nghi\u1ec7m A\/B v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 th\u1eddi gian hi\u1ec3n th\u1ecb, k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng v\u00e0 h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m thi\u1ec3u s\u1ef1 &#8220;tr\u00f9ng l\u1eb7p&#8221; qu\u1ea3ng c\u00e1o. Ngo\u00e0i ra, vi\u1ec7c \u0111\u1eb7t gi\u1edbi h\u1ea1n t\u1ea7n su\u1ea5t cho ph\u00e9p qu\u1ea3ng c\u00e1o kh\u00f4ng xu\u1ea5t hi\u1ec7n qu\u00e1 nhi\u1ec1u l\u1ea7n trong m\u1ed9t ng\u00e0y c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1ea3m s\u1ef1 tr\u00e0n ng\u1eadp.<\/p>\n<h3 id=\"lo-ngai-ve-quyen-rieng-tu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Lo_ngai_ve_quyen_rieng_tu\"><\/span>Lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">V\u1edbi s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng nh\u01b0 GDPR t\u1ea1i ch\u00e2u \u00c2u v\u00e0 c\u00e1c quy \u0111\u1ecbnh kh\u00e1c \u1edf c\u00e1c qu\u1ed1c gia kh\u00e1c, v\u1ea5n \u0111\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn trong chi\u1ebfn d\u1ecbch Retargeting. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 lo ng\u1ea1i v\u1ec1 vi\u1ec7c d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd b\u1ecb theo d\u00f5i v\u00e0 s\u1eed d\u1ee5ng m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd r\u00f5 r\u00e0ng, d\u1eabn \u0111\u1ebfn m\u1ea5t l\u00f2ng tin v\u00e0 t\u1eeb ch\u1ed1i tham gia v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o m\u1eadt v\u00e0 quy\u1ec1n ri\u00eang t\u01b0. \u0110\u1ed3ng th\u1eddi, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1eeb ch\u1ed1i tham gia v\u00e0o chi\u1ebfn d\u1ecbch Retargeting v\u00e0 c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n<h3 id=\"chi-phi-cao\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chi_phi_cao\"><\/span>Chi ph\u00ed cao<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Chi ph\u00ed tri\u1ec3n khai chi\u1ebfn d\u1ecbch Retargeting c\u00f3 th\u1ec3 cao h\u01a1n so v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00e1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi doanh nghi\u1ec7p ch\u1ea1y c\u00e1c qu\u1ea3ng c\u00e1o li\u00ean t\u1ee5c ho\u1eb7c nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao. M\u1eb7c d\u00f9 Retargeting c\u00f3 th\u1ec3 mang l\u1ea1i t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n, nh\u01b0ng n\u1ebfu kh\u00f4ng t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch, c\u00e1c chi ph\u00ed qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 nhanh ch\u00f3ng t\u0103ng cao.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 gi\u1ea3m thi\u1ec3u chi ph\u00ed, doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i th\u01b0\u1eddng xuy\u00ean hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (CPC) v\u00e0 chi ph\u00ed m\u1ed7i chuy\u1ec3n \u0111\u1ed5i (CPA). Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 qu\u1ea3ng c\u00e1o \u0111\u1ed9ng (dynamic ads) ho\u1eb7c t\u1ef1 \u0111\u1ed9ng h\u00f3a trong vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m chi ph\u00ed hi\u1ec7u qu\u1ea3.<\/p>\n<h3 id=\"thiet-lap-phuc-tap\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thiet_lap_phuc_tap\"><\/span>Thi\u1ebft l\u1eadp ph\u1ee9c t\u1ea1p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t chi\u1ebfn d\u1ecbch Retargeting c\u00f3 th\u1ec3 kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p m\u1edbi b\u1eaft \u0111\u1ea7u ho\u1eb7c kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch. Vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch, t\u1ea1o danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u00f2i h\u1ecfi th\u1eddi gian v\u00e0 s\u1ef1 ki\u00ean nh\u1eabn. \u0110\u1eb7c bi\u1ec7t, vi\u1ec7c theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng vi\u1ec7c ph\u1ee9c t\u1ea1p n\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng.<\/p>\n<p style=\"text-align: justify\">C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng ho\u1eb7c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch Retargeting \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh thi\u1ebft l\u1eadp v\u00e0 theo d\u00f5i. C\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y th\u01b0\u1eddng cung c\u1ea5p c\u00e1c h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u00e0 c\u00e1c t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a gi\u00fap gi\u1ea3m thi\u1ec3u s\u1ef1 ph\u1ee9c t\u1ea1p. Ngo\u00e0i ra, vi\u1ec7c \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 v\u00e0 s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p tri\u1ec3n khai chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"th\u00e1ch th\u1ee9c c\u1ee7a retargeting\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/8-thach-thuc-cua-retargeting.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Retargeting qu\u00e1 nhi\u1ec1u c\u00f3 th\u1ec3 l\u00e0m kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu<\/em><\/p>\n<h2 id=\"su-khac-nhau-giua-retargeting-va-remarketing\"><span class=\"ez-toc-section\" id=\"Su_khac_nhau_giua_Retargeting_va_Remarketing\"><\/span>S\u1ef1 kh\u00e1c nhau gi\u1eefa Retargeting v\u00e0 Remarketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Retargeting v\u00e0 Remarketing l\u00e0 hai chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1u nh\u1eb1m m\u1ee5c \u0111\u00edch ti\u1ebfp c\u1eadn l\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng ph\u01b0\u01a1ng ph\u00e1p tri\u1ec3n khai v\u00e0 c\u00f4ng c\u1ee5 s\u1eed d\u1ee5ng l\u1ea1i kh\u00f4ng ho\u00e0n to\u00e0n gi\u1ed1ng nhau. C\u1ee5 th\u1ec3:<\/p>\n<table align=\"center\" cellpadding=\"5\" cellspacing=\"1\" style=\"width:80%\">\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">\u0110\u1eb7c \u0111i\u1ec3m<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Retargeting<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Remarketing<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (banners, video) \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">S\u1eed d\u1ee5ng email marketing ho\u1eb7c qu\u1ea3ng c\u00e1o \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 c\u00f3 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">C\u00f4ng ngh\u1ec7 s\u1eed d\u1ee5ng<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Cookie v\u00e0 pixel \u0111\u1ec3 theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c website.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">D\u1eef li\u1ec7u h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (email m\u1edf, t\u01b0\u01a1ng t\u00e1c \u1ee9ng d\u1ee5ng, v.v.) \u0111\u1ec3 t\u1ea1o chi\u1ebfn d\u1ecbch.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">M\u1ee5c ti\u00eau<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Ti\u1ebfp c\u1eadn l\u1ea1i kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi website nh\u01b0ng ch\u01b0a chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Ti\u1ebfp c\u1eadn l\u1ea1i kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0ng ch\u01b0a ho\u00e0n t\u1ea5t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">K\u00eanh qu\u1ea3ng c\u00e1o<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Google Ads, Facebook Ads v\u00e0\u00a0c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb kh\u00e1c.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Email, Google Ads, Facebook Ads, qu\u1ea3ng c\u00e1o \u0111\u1ed9ng.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Ph\u1ea1m vi s\u1eed d\u1ee5ng<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng \u0111\u00e3 truy c\u1eadp website v\u00e0 ch\u01b0a th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 (v\u00ed d\u1ee5: m\u1edf email ho\u1eb7c t\u1ea3i \u1ee9ng d\u1ee5ng).<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">C\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn l\u1ea1i<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb li\u00ean t\u1ee5c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Qu\u1ea3ng c\u00e1o l\u1ea1i qua email, th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 kh\u00f4i ph\u1ee5c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<h2 id=\"luu-y-khi-trien-khai-retargeting\"><span class=\"ez-toc-section\" id=\"Luu_y_khi_trien_khai_Retargeting\"><\/span>L\u01b0u \u00fd khi tri\u1ec3n khai Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Vi\u1ec7c tri\u1ec3n khai chi\u1ebfn d\u1ecbch Retargeting c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch l\u1edbn, nh\u01b0ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai.<\/p>\n<ol>\n<li>X\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/li>\n<li>\u0110\u1eb7t gi\u1edbi h\u1ea1n t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o<\/li>\n<li>T\u1ea1o n\u1ed9i dung qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p<\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o<\/li>\n<li>Tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0<\/li>\n<li>\u0110\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch th\u01b0\u1eddng xuy\u00ean<\/li>\n<\/ol>\n<h3 id=\"xac-dinh-dung-doi-tuong-muc-tieu\"><span class=\"ez-toc-section\" id=\"Xac_dinh_dung_doi_tuong_muc_tieu\"><\/span>X\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch Retargeting l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch k\u1ef9 d\u1eef li\u1ec7u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u1ecd \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o v\u00e0 tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0o. Qua \u0111\u00f3, t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i.\u00a0<\/p>\n<h3 id=\"dat-gioi-han-tan-suat-hien-thi-quang-cao\"><span class=\"ez-toc-section\" id=\"Dat_gioi_han_tan_suat_hien_thi_quang_cao\"><\/span>\u0110\u1eb7t gi\u1edbi h\u1ea1n t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c Marketer th\u01b0\u1eddng g\u1eb7p ph\u1ea3i khi tri\u1ec3n khai Retargeting l\u00e0 vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng b\u1ecb &#8220;qu\u00e1 t\u1ea3i&#8221; v\u1edbi qu\u1ea3ng c\u00e1o. Khi m\u1ed9t qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n qu\u00e1 nhi\u1ec1u l\u1ea7n v\u1edbi c\u00f9ng m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu ho\u1eb7c c\u1ea3m gi\u00e1c b\u1ecb qu\u1ea5y r\u1ed1i, t\u1eeb \u0111\u00f3 gi\u1ea3m hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 tr\u00e1nh t\u00ecnh tr\u1ea1ng n\u00e0y, doanh nghi\u1ec7p c\u1ea7n \u0111\u1eb7t gi\u1edbi h\u1ea1n t\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o, t\u1ee9c l\u00e0 gi\u1edbi h\u1ea1n s\u1ed1 l\u1ea7n m\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u00f4ng qu\u00e1 3 l\u1ea7n trong m\u1ed9t ng\u00e0y). \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m thi\u1ec3u s\u1ef1 nh\u00e0m ch\u00e1n \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p.<\/p>\n<h3 id=\"tao-noi-dung-quang-cao-hap-dan-va-phu-hop\"><span class=\"ez-toc-section\" id=\"Tao_noi_dung_quang_cao_hap_dan_va_phu_hop\"><\/span>T\u1ea1o n\u1ed9i dung qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">N\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ea7n ph\u1ea3i thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem ngay t\u1eeb nh\u1eefng gi\u00e2y \u0111\u1ea7u ti\u00ean. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, d\u1ec5 hi\u1ec3u v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, v\u1ea5n \u0111\u1ec1 m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111ang g\u1eb7p ph\u1ea3i. H\u00ecnh \u1ea3nh v\u00e0 video ch\u1ea5t l\u01b0\u1ee3ng cao, k\u1ebft h\u1ee3p v\u1edbi l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) m\u1ea1nh m\u1ebd, s\u1ebd t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c.<\/p>\n<h3 id=\"toi-uu-hoa-cac-nen-tang-quang-cao\"><span class=\"ez-toc-section\" id=\"Toi_uu_hoa_cac_nen_tang_quang_cao\"><\/span>T\u1ed1i \u01b0u h\u00f3a c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed7i n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang v\u00e0 y\u00eau c\u1ea7u t\u1ed1i \u01b0u h\u00f3a kh\u00e1c nhau. Vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 hi\u1ec3u r\u00f5 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng s\u1ebd gi\u00fap doanh nghi\u1ec7p tri\u1ec3n khai chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 h\u01a1n. V\u00ed d\u1ee5, qu\u1ea3ng c\u00e1o tr\u00ean Facebook y\u00eau c\u1ea7u n\u1ed9i dung ng\u1eafn g\u1ecdn v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn, trong khi qu\u1ea3ng c\u00e1o tr\u00ean Google Ads c\u1ea7n ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u gi\u00e1. \u0110i\u1ec1u ch\u1ec9nh c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y sao cho ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng n\u1ec1n t\u1ea3ng s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1i \u01b0u.<\/p>\n<h3 id=\"tuan-thu-cac-quy-dinh-ve-quyen-rieng-tu\"><span class=\"ez-toc-section\" id=\"Tuan_thu_cac_quy_dinh_ve_quyen_rieng_tu\"><\/span>Tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Vi\u1ec7c tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea3o v\u1ec7 th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n t\u0103ng t\u00ednh minh b\u1ea1ch v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c lu\u1eadt nh\u01b0 GDPR (Ch\u00e2u \u00c2u) hay CCPA (California) y\u00eau c\u1ea7u doanh nghi\u1ec7p ph\u1ea3i c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a h\u1ecd. Theo \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh kh\u00f4ng vi ph\u1ea1m c\u00e1c quy \u0111\u1ecbnh n\u00e0y \u0111\u1ec3 tr\u00e1nh c\u00e1c h\u00ecnh ph\u1ea1t ph\u00e1p l\u00fd v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<h3 id=\"danh-gia-va-toi-uu-hoa-chien-dich-thuong-xuyen\"><span class=\"ez-toc-section\" id=\"Danh_gia_va_toi_uu_hoa_chien_dich_thuong_xuyen\"><\/span>\u0110\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch th\u01b0\u1eddng xuy\u00ean<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i. B\u1eb1ng c\u00e1ch theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 nh\u1ea5p (CTR), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 chi ph\u00ed cho m\u1ed7i h\u00e0nh \u0111\u1ed9ng (CPA), doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 y\u1ebfu c\u1ee7a chi\u1ebfn d\u1ecbch. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng nh\u01b0 Google Analytics, Facebook Insights \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"l\u01b0u \u00fd khi tri\u1ec3n khai retargeting\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/9-luu-y-khi-trien-khai-retargeting.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>T\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n c\u00e1c qu\u1ea3ng c\u00e1o c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp ph\u00f9 h\u1ee3p<\/em><\/p>\n<p style=\"text-align: justify\">V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, Retargeting \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c Marketing. C\u00e1c c\u00f4ng c\u1ee5 Retargeting ng\u00e0y c\u00e0ng tr\u1edf n\u00ean tinh vi h\u01a1n, cho ph\u00e9p doanh nghi\u1ec7p nh\u1eafm \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3 qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. Nh\u00ecn v\u1ec1 t\u01b0\u01a1ng lai, Retargeting h\u1ee9a h\u1eb9n s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c then ch\u1ed1t gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n<p>Ngu\u1ed3n: <a href=\"https:\/\/www.ckconitsha.com\/vn\/\">https:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 mang l\u1ea1i l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn v\u00e0o website nh\u01b0ng ch\u1ec9 m\u1ed9t ph\u1ea7n nh\u1ecf trong s\u1ed1 \u0111\u00f3 th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng. Retargeting l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn l\u1ea1i nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m nh\u01b0ng ch\u01b0a th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-9002","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=9002"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9002\/revisions"}],"predecessor-version":[{"id":9123,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/9002\/revisions\/9123"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=9002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=9002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=9002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}