{"id":8978,"date":"2025-04-07T20:06:51","date_gmt":"2025-04-07T13:06:51","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=8978"},"modified":"2025-06-29T16:45:04","modified_gmt":"2025-06-29T09:45:04","slug":"khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/","title":{"rendered":"Kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Khach_hang_than_thiet_la_gi\" >Kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Vi_sao_can_xay_dung_chuong_trinh_khach_hang_than_thiet\" >V\u00ec sao c\u1ea7n x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Kenh_truyen_thong_chat_luong\" >K\u00eanh truy\u1ec1n th\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Giu_chan_khach_hang_hieu_qua\" >Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Tang_doanh_thu\" >T\u0103ng doanh thu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Tao_loi_the_canh_tranh\" >T\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Cac_buoc_xay_dung_chuong_trinh_khach_hang_than_thiet\" >C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Buoc_1_Xac_dinh_muc_tieu_chuong_trinh\" >B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ch\u01b0\u01a1ng tr\u00ecnh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Buoc_2_Hieu_ro_Insight_khach_hang_than_thiet\" >B\u01b0\u1edbc 2: Hi\u1ec3u r\u00f5 Insight kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Buoc_3_Phan_nhom_khach_hang_than_thiet\" >B\u01b0\u1edbc 3: Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Buoc_4_Xay_dung_chuong_trinh_khach_hang_than_thiet\" >B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Buoc_5_Lua_chon_va_tich_hop_kenh_trien_khai\" >B\u01b0\u1edbc 5: L\u1ef1a ch\u1ecdn v\u00e0 t\u00edch h\u1ee3p k\u00eanh tri\u1ec3n khai<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Buoc_6_Thu_thap_thong_tin_va_dieu_chinh\" >B\u01b0\u1edbc 6: Thu th\u1eadp th\u00f4ng tin v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Chien_luoc_xay_dung_chuong_trinh_khach_hang_than_thiet\" >Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Tao_gia_tri_thuc_su_cho_khach_hang\" >T\u1ea1o gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Xay_dung_chuong_trinh_khach_hang_than_thiet\" >X\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Ca_nhan_hoa_trai_nghiem\" >C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Dich_vu_cham_soc_khach_hang_chat_luong\" >D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Tuong_tac_lien_tuc\" >T\u01b0\u01a1ng t\u00e1c li\u00ean t\u1ee5c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Cac_chuong_trinh_khach_hang_than_thiet_hieu_qua\" >C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft hi\u1ec7u qu\u1ea3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Chuong_trinh_tich_diem\" >Ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Chuong_trinh_than_thiet_theo_hang_thanh_vien\" >Ch\u01b0\u01a1ng tr\u00ecnh th\u00e2n thi\u1ebft theo h\u1ea1ng th\u00e0nh vi\u00ean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Uu_dai_khi_gioi_thieu_khach_hang_moi\" >\u01afu \u0111\u00e3i khi gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng m\u1edbi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Uu_dai_khi_thanh_toan_bang_the\" >\u01afu \u0111\u00e3i khi thanh to\u00e1n b\u1eb1ng th\u1ebb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Chuong_trinh_cong_dong_khach_hang_than_thiet\" >Ch\u01b0\u01a1ng tr\u00ecnh c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Theo_goi_dang_ky_dai_han\" >Theo g\u00f3i \u0111\u0103ng k\u00fd d\u00e0i h\u1ea1n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Mot_so_chuong_trinh_khach_hang_than_thiet_cua_thuong_hieu_lon\" >M\u1ed9t s\u1ed1 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Chuong_trinh_khach_hang_than_thiet_cua_Vinamilk\" >Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a Vinamilk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.ckconitsha.com\/vn\/khach-hang-than-thiet-la-gi-cach-xay-dung-chuong-trinh-hieu-qua\/#Chuong_trinh_khach_hang_than_thiet_cua_Momo\" >Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a Momo<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>.sl-table-content ol{counter-reset: item!important;}#tocDiv &gt; ol &gt; li::before{content: counter(item)&#8221;. &#8220;!important;}#tocDiv li { display: block!important;}.sl-table-content #tocList li::before{content: counters(item, &#8220;.&#8221;) &#8221; &#8220;; counter-increment: item!important;}.sl-table-content h2,h3 a{color:blue;}<\/p>\n<p>.sl-table-content ol{counter-reset: item!important;}#tocDiv &gt; ol &gt; li::before{content: counter(item)&#8221;. &#8220;!important;}#tocDiv li { display: block!important;}.sl-table-content #tocList li::before{content: counters(item, &#8220;.&#8221;) &#8221; &#8220;; counter-increment: item!important;}.sl-table-content h2,h3 a{color:blue;}<\/p>\n<p style=\"text-align: justify\">C\u00e1c nghi\u00ean c\u1ee9u c\u0169ng ch\u1ec9 ra r\u1eb1ng, vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p t\u1ed1n h\u01a1n 5 &#8211; 25 l\u1ea7n chi ph\u00ed v\u00e0 c\u00f3 60 &#8211; 70% c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng h\u00e0ng cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh h\u1eefu hi\u1ec7u gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, t\u0103ng l\u00f2ng trung th\u00e0nh v\u00e0 th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n.<\/p>\n<h2 id=\"khach-hang-than-thiet-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Khach_hang_than_thiet_la_gi\"><\/span>Kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft (Loyal Customer) l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean mua h\u00e0ng v\u00e0 l\u1eb7p l\u1ea1i nhi\u1ec1u l\u1ea7n c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. S\u1ef1 trung th\u00e0nh c\u1ee7a h\u1ecd kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n qua vi\u1ec7c mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean m\u00e0 c\u00f2n l\u00e0 cam k\u1ebft l\u00e2u d\u00e0i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, khi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n trung th\u00e0nh cho doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u01b0\u1eddng xuy\u00ean quay l\u1ea1i v\u00ec h\u1ecd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i. M\u1ed1i quan h\u1ec7 n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean s\u1ef1 tin t\u01b0\u1edfng, gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac v\u00e0 s\u1ef1 g\u1eafn k\u1ebft m\u1ea1nh m\u1ebd gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: justify\">Kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u01b0\u1eddng \u0111\u00f3ng vai tr\u00f2 nh\u01b0 nh\u1eefng &#8220;\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u&#8221; khi chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a h\u1ecd v\u1edbi b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n, t\u1ea1o n\u00ean hi\u1ec7u \u1ee9ng Marketing truy\u1ec1n mi\u1ec7ng m\u1ea1nh m\u1ebd. H\u1ecd kh\u00f4ng ch\u1ec9 c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau nhi\u1ec1u h\u01a1n m\u00e0 c\u00f2n s\u1eb5n l\u00f2ng th\u1eed nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi t\u1eeb doanh nghi\u1ec7p. \u0110\u1ed3ng th\u1eddi, nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y cung c\u1ea5p nh\u1eefng ph\u1ea3n h\u1ed3i ch\u00e2n th\u1ef1c v\u00e0 gi\u00e1 tr\u1ecb, gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ng\u1eebng c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u1ee7ng c\u1ed1 l\u00f2ng tin v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn b\u00f3 l\u00e2u d\u00e0i.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 g\u00ec\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/1-khach-hang-than-thiet-la-gi.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean mua h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p<\/em><\/p>\n<h2 id=\"vi-sao-can-xay-dung-chuong-trinh-khach-hang-than-thiet\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Vi_sao_can_xay_dung_chuong_trinh_khach_hang_than_thiet\"><\/span>V\u00ec sao c\u1ea7n x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Khi x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft b\u00e0i b\u1ea3n, doanh nghi\u1ec7p v\u1eeba c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 v\u1eeba m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi, n\u00e2ng cao gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y doanh thu. Qua \u0111\u00f3, t\u1ea1o m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n<h3 id=\"kenh-truyen-thong-chat-luong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Kenh_truyen_thong_chat_luong\"><\/span>K\u00eanh truy\u1ec1n th\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">X\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3, tr\u1ef1c ti\u1ebfp k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0 email, SMS, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i (Social Media) \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 c\u00e1c \u01b0u \u0111\u00e3i, s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t ho\u1eb7c s\u1ea3n ph\u1ea9m m\u1edbi. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng, cung c\u1ea5p th\u00f4ng tin ch\u00ednh x\u00e1c, k\u1ecbp th\u1eddi v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 s\u1ef1 trung th\u00e0nh.<\/p>\n<h3 id=\"giu-chan-khach-hang-hieu-qua\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Giu_chan_khach_hang_hieu_qua\"><\/span>Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Th\u00f4ng qua c\u00e1c ph\u1ea7n th\u01b0\u1edfng, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n h\u00f3a, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 g\u1eafn b\u00f3 l\u00e2u d\u00e0i. Vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb gia t\u0103ng cho kh\u00e1ch h\u00e0ng gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng v\u00e0 cam k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng quay l\u1ea1i v\u00ec h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m v\u00e0 l\u1ee3i \u00edch t\u1eeb vi\u1ec7c tham gia ch\u01b0\u01a1ng tr\u00ecnh, t\u1eeb \u0111\u00f3 gi\u1ea3m thi\u1ec3u t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf doanh nghi\u1ec7p.<\/p>\n<h3 id=\"tang-doanh-thu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tang_doanh_thu\"><\/span>T\u0103ng doanh thu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft kh\u00f4ng ch\u1ec9 gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n \u0111\u00f3ng g\u00f3p tr\u1ef1c ti\u1ebfp v\u00e0o vi\u1ec7c gia t\u0103ng doanh thu. Nh\u1edd v\u00e0o c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft s\u1ebd c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau nhi\u1ec1u h\u01a1n ho\u1eb7c th\u1eed c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c c\u00e1c h\u00ecnh th\u1ee9c t\u00edch \u0111i\u1ec3m c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm nhi\u1ec1u h\u01a1n trong m\u1ed7i l\u1ea7n giao d\u1ecbch. H\u01a1n n\u1eefa, kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u01b0\u1eddng xuy\u00ean gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p cho b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n, t\u1eeb \u0111\u00f3 t\u0103ng tr\u01b0\u1edfng doanh thu th\u00f4ng qua c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi.<\/p>\n<h3 id=\"tao-loi-the-canh-tranh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tao_loi_the_canh_tranh\"><\/span>T\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft kh\u00f4ng ch\u1ec9 gi\u00fap duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u01b0\u1ee3t tr\u1ed9i trong th\u1ecb tr\u01b0\u1eddng. Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch \u0111\u00e1ng gi\u00e1, h\u1ecd s\u1ebd \u00edt c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n sang c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh \u1ed5n \u0111\u1ecbnh, t\u1eeb \u0111\u00f3 gi\u00fap t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u00e0 duy tr\u00ec v\u1ecb th\u1ebf c\u1ea1nh tranh. B\u1eb1ng c\u00e1ch mang l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng cao v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 trong c\u00f9ng l\u0129nh v\u1ef1c.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"t\u1ea7m quan tr\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/2-tam-quan-trong-cua-khach-hang-than-thiet.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft gi\u00fap doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n thu \u1ed5n \u0111\u1ecbnh<\/em><\/p>\n<h2 id=\"cac-buoc-xay-dung-chuong-trinh-khach-hang-than-thiet\"><span class=\"ez-toc-section\" id=\"Cac_buoc_xay_dung_chuong_trinh_khach_hang_than_thiet\"><\/span>C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ch\u01b0\u01a1ng tr\u00ecnh<\/li>\n<li>B\u01b0\u1edbc 2: Hi\u1ec3u r\u00f5 Insight kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/li>\n<li>B\u01b0\u1edbc 3: Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/li>\n<li>B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/li>\n<li>B\u01b0\u1edbc 5: L\u1ef1a ch\u1ecdn v\u00e0 t\u00edch h\u1ee3p k\u00eanh tri\u1ec3n khai<\/li>\n<li>B\u01b0\u1edbc 6: Thu th\u1eadp th\u00f4ng tin v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/li>\n<\/ol>\n<h3 id=\"buoc-1-xac-dinh-muc-tieu-chuong-trinh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_1_Xac_dinh_muc_tieu_chuong_trinh\"><\/span>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ch\u01b0\u01a1ng tr\u00ecnh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ea7u ti\u00ean khi x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. M\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 th\u1ec3 \u0111a d\u1ea1ng, nh\u01b0 t\u0103ng tr\u01b0\u1edfng doanh thu, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng, ho\u1eb7c th\u1eadm ch\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. C\u00e1c m\u1ee5c ti\u00eau n\u00e0y c\u1ea7n ph\u1ea3i c\u1ee5 th\u1ec3 v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u00fap t\u1ea1o ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra, \u0111\u1ed3ng th\u1eddi h\u01b0\u1edbng d\u1eabn c\u00e1c quy\u1ebft \u0111\u1ecbnh trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai.<\/p>\n<h3 id=\"buoc-2-hieu-ro-insight-khach-hang-than-thiet\"><span class=\"ez-toc-section\" id=\"Buoc_2_Hieu_ro_Insight_khach_hang_than_thiet\"><\/span>B\u01b0\u1edbc 2: Hi\u1ec3u r\u00f5 Insight kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t trong vi\u1ec7c x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u00e0nh c\u00f4ng. \u0110\u1ec3 n\u1eafm r\u00f5 Insight c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n thu th\u1eadp c\u00e1c th\u00f4ng tin v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc hay nh\u1eefng y\u1ebfu t\u1ed1 t\u00e2m l\u00fd, nhu c\u1ea7u, th\u00f3i quen v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n kh\u1ea3o s\u00e1t, nghi\u00ean c\u1ee9u h\u00e0nh vi v\u00e0 l\u1eafng nghe ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec h\u1ecd th\u1ef1c s\u1ef1 quan t\u00e2m. Khi c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 nhu c\u1ea7u v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh sao cho th\u1eadt s\u1ef1 h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p, t\u1eeb \u0111\u00f3 t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c cho kh\u00e1ch h\u00e0ng.<\/p>\n<h3 id=\"buoc-3-phan-nhom-khach-hang-than-thiet\"><span class=\"ez-toc-section\" id=\"Buoc_3_Phan_nhom_khach_hang_than_thiet\"><\/span>B\u01b0\u1edbc 3: Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 b\u01b0\u1edbc ti\u1ebfp theo trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh, gi\u00fap doanh nghi\u1ec7p thi\u1ebft k\u1ebf c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u00e0 \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. C\u00e1c nh\u00f3m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i theo m\u1ee9c \u0111\u1ed9 chi ti\u00eau, t\u1ea7n su\u1ea5t giao d\u1ecbch, \u0111\u1ed9 tu\u1ed5i, s\u1edf th\u00edch hay h\u00e0nh vi ti\u00eau d\u00f9ng. Vi\u1ec7c ph\u00e2n nh\u00f3m v\u1eeba mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a ch\u01b0\u01a1ng tr\u00ecnh v\u1eeba gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 gia t\u0103ng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng. Khi m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c \u01b0u \u0111\u00e3i ho\u1eb7c th\u00f4ng tin ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u ri\u00eang bi\u1ec7t, t\u0103ng kh\u1ea3 n\u0103ng tham gia v\u00e0 trung th\u00e0nh v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\n<h3 id=\"buoc-4-xay-dung-chuong-trinh-khach-hang-than-thiet\"><span class=\"ez-toc-section\" id=\"Buoc_4_Xay_dung_chuong_trinh_khach_hang_than_thiet\"><\/span>B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, hi\u1ec3u r\u00f5 insight kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. Ch\u01b0\u01a1ng tr\u00ecnh c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sao cho h\u1ea5p d\u1eabn, d\u1ec5 hi\u1ec3u v\u00e0 c\u00f3 th\u1ec3 tri\u1ec3n khai m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n. C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 h\u1ec7 th\u1ed1ng \u0111i\u1ec3m th\u01b0\u1edfng, th\u1ebb th\u00e0nh vi\u00ean, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng chi ti\u1ebft. \u0110\u1ed3ng th\u1eddi, ch\u01b0\u01a1ng tr\u00ecnh c\u1ea7n ph\u1ea3i r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c quy t\u1eafc v\u00e0 l\u1ee3i \u00edch m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c khi tham gia, nh\u1eb1m t\u1ea1o \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng tham gia v\u00e0 duy tr\u00ec s\u1ef1 trung th\u00e0nh l\u00e2u d\u00e0i.<\/p>\n<h3 id=\"buoc-5-lua-chon-va-tich-hop-kenh-trien-khai\"><span class=\"ez-toc-section\" id=\"Buoc_5_Lua_chon_va_tich_hop_kenh_trien_khai\"><\/span>B\u01b0\u1edbc 5: L\u1ef1a ch\u1ecdn v\u00e0 t\u00edch h\u1ee3p k\u00eanh tri\u1ec3n khai<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00f4ng k\u00e9m trong vi\u1ec7c x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 l\u1ef1a ch\u1ecdn k\u00eanh tri\u1ec3n khai. C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng nh\u01b0 email, SMS, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, website, m\u1ea1ng x\u00e3 h\u1ed9i hay c\u1eeda h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ec1u l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng. Vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c k\u00eanh n\u00e0y gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 li\u00ean t\u1ee5c. K\u00eanh tri\u1ec3n khai c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi th\u00f3i quen v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o s\u1ef1 linh ho\u1ea1t v\u00e0 ti\u1ec7n l\u1ee3i khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3 id=\"buoc-6-thu-thap-thong-tin-va-dieu-chinh\"><span class=\"ez-toc-section\" id=\"Buoc_6_Thu_thap_thong_tin_va_dieu_chinh\"><\/span>B\u01b0\u1edbc 6: Thu th\u1eadp th\u00f4ng tin v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Sau khi tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, doanh nghi\u1ec7p c\u1ea7n thu th\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i v\u00e0 d\u1eef li\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh. C\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 tham gia, m\u1ee9c \u0111\u1ed9 trung th\u00e0nh, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c \u01b0u \u0111\u00e3i hay d\u1ecbch v\u1ee5 s\u1ebd gi\u00fap doanh nghi\u1ec7p nh\u1eadn di\u1ec7n c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh. D\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i ti\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/3-xay-dung-chuong-trinh-khach-hang-than-thiet.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nC\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/em><\/p>\n<h2 id=\"chien-luoc-xay-dung-chuong-trinh-khach-hang-than-thiet\"><span class=\"ez-toc-section\" id=\"Chien_luoc_xay_dung_chuong_trinh_khach_hang_than_thiet\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>T\u1ea1o gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho kh\u00e1ch h\u00e0ng<\/li>\n<li>X\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/li>\n<li>C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m<\/li>\n<li>D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng<\/li>\n<li>T\u01b0\u01a1ng t\u00e1c li\u00ean t\u1ee5c<\/li>\n<\/ol>\n<h3 id=\"tao-gia-tri-thuc-su-cho-khach-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tao_gia_tri_thuc_su_cho_khach_hang\"><\/span>T\u1ea1o gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 li\u00ean quan \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1ed1t m\u00e0 c\u00f2n bao g\u1ed3m vi\u1ec7c \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. Gi\u00e1 tr\u1ecb n\u00e0y c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i, ti\u1ebft ki\u1ec7m chi ph\u00ed, c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng, ho\u1eb7c c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c \u0111\u00e1o m\u00e0 kh\u00e1ch h\u00e0ng kh\u00f3 c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y \u1edf \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y r\u1eb1ng h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n nh\u1eefng g\u00ec h\u1ecd b\u1ecf ra, h\u1ecd s\u1ebd g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i.<\/p>\n<h3 id=\"xay-dung-chuong-trinh-khach-hang-than-thiet\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Xay_dung_chuong_trinh_khach_hang_than_thiet\"><\/span>X\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">X\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c then ch\u1ed1t trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 th\u1ebb th\u00e0nh vi\u00ean, \u0111i\u1ec3m th\u01b0\u1edfng, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, hay c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 cho kh\u00e1ch h\u00e0ng trung th\u00e0nh. Quan tr\u1ecdng l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh c\u1ea7n d\u1ec5 hi\u1ec3u, d\u1ec5 tham gia v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho kh\u00e1ch h\u00e0ng. Ch\u01b0\u01a1ng tr\u00ecnh ph\u1ea3i ph\u1ea3n \u00e1nh \u0111\u00fang nh\u1eefng gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sao cho khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay l\u1ea1i mua s\u1eafm v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean.<\/p>\n<h3 id=\"ca-nhan-hoa-trai-nghiem\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ca_nhan_hoa_trai_nghiem\"><\/span>C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed7i kh\u00e1ch h\u00e0ng \u0111\u1ec1u mong mu\u1ed1n \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed nh\u01b0 m\u1ed9t c\u00e1 th\u1ec3 ri\u00eang bi\u1ec7t, kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n trong \u0111\u00e1m \u0111\u00f4ng. Vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng v\u00e0 th\u1ea5u hi\u1ec3u. C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 CRM c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p. S\u1ef1 ch\u00fa tr\u1ecdng v\u00e0o c\u00e1 nh\u00e2n h\u00f3a t\u1ea1o ra m\u1ed9t k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n, khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3 id=\"dich-vu-cham-soc-khach-hang-chat-luong\"><span class=\"ez-toc-section\" id=\"Dich_vu_cham_soc_khach_hang_chat_luong\"><\/span>D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c t\u1eadn t\u00ecnh, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng quay l\u1ea1i v\u00e0 ti\u1ebfp t\u1ee5c \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3 v\u00e0 th\u00e2n thi\u1ec7n, gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Vi\u1ec7c t\u1ea1o ra c\u00e1c k\u00eanh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng linh ho\u1ea1t nh\u01b0 g\u1ecdi \u0111i\u1ec7n, chat tr\u1ef1c tuy\u1ebfn, email ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3 id=\"tuong-tac-lien-tuc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tuong_tac_lien_tuc\"><\/span>T\u01b0\u01a1ng t\u00e1c li\u00ean t\u1ee5c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Doanh nghi\u1ec7p c\u1ea7n thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng giao ti\u1ebfp hi\u1ec7u qu\u1ea3, gi\u00fap kh\u00e1ch h\u00e0ng lu\u00f4n c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 g\u1eafn k\u1ebft. Vi\u1ec7c g\u1eedi email, th\u00f4ng b\u00e1o v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, m\u1eddi tham gia kh\u1ea3o s\u00e1t, hay \u0111\u01a1n gi\u1ea3n l\u00e0 g\u1eedi l\u1eddi c\u1ea3m \u01a1n sau m\u1ed7i l\u1ea7n giao d\u1ecbch gi\u00fap duy tr\u00ec s\u1ef1 li\u00ean l\u1ea1c \u0111\u1ec1u \u0111\u1eb7n v\u00e0 t\u1ea1o ra c\u1ea3m gi\u00e1c th\u00e2n thi\u1ebft. T\u01b0\u01a1ng t\u00e1c li\u00ean t\u1ee5c kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u th\u00eam v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 cung c\u1ea5p nh\u1eefng th\u00f4ng tin ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng l\u00f2ng trung th\u00e0nh v\u00e0 s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/4-chien-luoc-xay-dung-chuong-trinh-khach-hang-than-thiet.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ea7n mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1eadt s\u1ef1 cho kh\u00e1ch h\u00e0ng<\/em><\/p>\n<h2 id=\"cac-chuong-trinh-khach-hang-than-thiet-hieu-qua\"><span class=\"ez-toc-section\" id=\"Cac_chuong_trinh_khach_hang_than_thiet_hieu_qua\"><\/span>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"chuong-trinh-tich-diem\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chuong_trinh_tich_diem\"><\/span>Ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Khi tham gia ch\u01b0\u01a1ng tr\u00ecnh, kh\u00e1ch h\u00e0ng s\u1ebd t\u00edch l\u0169y \u0111i\u1ec3m d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c giao d\u1ecbch mua h\u00e0ng ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nh\u01b0 vi\u1ebft \u0111\u00e1nh gi\u00e1, gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8, v.v. C\u00e1c \u0111i\u1ec3m t\u00edch l\u0169y n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ed5i th\u00e0nh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed, ho\u1eb7c c\u00e1c \u01b0u \u0111\u00e3i kh\u00e1c. Ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m kh\u00f4ng ch\u1ec9 t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c cho kh\u00e1ch h\u00e0ng quay l\u1ea1i mua s\u1eafm m\u00e0 c\u00f2n gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn v\u00e0 t\u01b0\u1edfng th\u01b0\u1edfng x\u1ee9ng \u0111\u00e1ng v\u1edbi m\u1ee9c \u0111\u1ed9 g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3 id=\"chuong-trinh-than-thiet-theo-hang-thanh-vien\"><span class=\"ez-toc-section\" id=\"Chuong_trinh_than_thiet_theo_hang_thanh_vien\"><\/span>Ch\u01b0\u01a1ng tr\u00ecnh th\u00e2n thi\u1ebft theo h\u1ea1ng th\u00e0nh vi\u00ean<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ch\u01b0\u01a1ng tr\u00ecnh th\u00e2n thi\u1ebft theo h\u1ea1ng th\u00e0nh vi\u00ean chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 ti\u00eau d\u00f9ng ho\u1eb7c s\u1ef1 trung th\u00e0nh c\u1ee7a h\u1ecd. M\u1ed7i h\u1ea1ng th\u00e0nh vi\u00ean s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng quy\u1ec1n l\u1ee3i kh\u00e1c nhau, t\u1eeb c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng cao c\u1ea5p, \u0111\u1ebfn c\u00e1c qu\u00e0 t\u1eb7ng ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t. C\u00e1ch th\u1ee9c n\u00e0y kh\u00f4ng ch\u1ec9 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c h\u1ea1ng cao h\u01a1n m\u00e0 c\u00f2n t\u1ea1o c\u1ea3m gi\u00e1c &#8220;quy\u1ec1n l\u1ef1c&#8221; v\u00e0 \u0111\u1eb7c quy\u1ec1n cho c\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y s\u1ef1 g\u1eafn b\u00f3 l\u00e2u d\u00e0i.<\/p>\n<h3 id=\"uu-dai-khi-gioi-thieu-khach-hang-moi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Uu_dai_khi_gioi_thieu_khach_hang_moi\"><\/span>\u01afu \u0111\u00e3i khi gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng m\u1edbi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i khi gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u1ea1nh m\u1ebd gi\u00fap m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u1ee7ng c\u1ed1 s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft s\u1ebd \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8 ho\u1eb7c ng\u01b0\u1eddi th\u00e2n tham gia s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, v\u00e0 nh\u1eadn c\u00e1c ph\u1ea7n th\u01b0\u1edfng h\u1ea5p d\u1eabn nh\u01b0 gi\u1ea3m gi\u00e1, \u0111i\u1ec3m th\u01b0\u1edfng, ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho m\u1ed7i kh\u00e1ch h\u00e0ng m\u1edbi h\u1ecd gi\u1edbi thi\u1ec7u. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 mang l\u1ea1i l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<h3 id=\"uu-dai-khi-thanh-toan-bang-the\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Uu_dai_khi_thanh_toan_bang_the\"><\/span>\u01afu \u0111\u00e3i khi thanh to\u00e1n b\u1eb1ng th\u1ebb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i khi thanh to\u00e1n b\u1eb1ng th\u1ebb khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng, th\u1ebb ghi n\u1ee3, ho\u1eb7c c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n \u0111i\u1ec7n t\u1eed \u0111\u1ec3 th\u1ef1c hi\u1ec7n giao d\u1ecbch. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c ng\u00e2n h\u00e0ng ho\u1eb7c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh \u0111\u1ec3 cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i nh\u01b0 ho\u00e0n ti\u1ec1n, gi\u1ea3m gi\u00e1, ho\u1eb7c \u0111i\u1ec3m th\u01b0\u1edfng cho nh\u1eefng kh\u00e1ch h\u00e0ng thanh to\u00e1n qua th\u1ebb. Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c t\u00e0i ch\u00ednh.<\/p>\n<h3 id=\"chuong-trinh-cong-dong-khach-hang-than-thiet\"><span class=\"ez-toc-section\" id=\"Chuong_trinh_cong_dong_khach_hang_than_thiet\"><\/span>Ch\u01b0\u01a1ng tr\u00ecnh c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ch\u01b0\u01a1ng tr\u00ecnh c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft gi\u00fap k\u1ebft n\u1ed1i c\u00e1c kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi nhau, t\u1ea1o ra m\u1ed9t m\u1ea1ng l\u01b0\u1edbi n\u01a1i h\u1ecd c\u00f3 th\u1ec3 chia s\u1ebb kinh nghi\u1ec7m, \u00fd t\u01b0\u1edfng v\u00e0 l\u1ee3i \u00edch t\u1eeb th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0 nh\u00f3m VIP, s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t, ho\u1eb7c c\u00e1c bu\u1ed5i h\u1ed9i th\u1ea3o chuy\u00ean \u0111\u1ec1 d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft s\u1ebd t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 kh\u00f4ng ch\u1ec9 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi nhau. Ch\u01b0\u01a1ng tr\u00ecnh c\u1ed9ng \u0111\u1ed3ng kh\u00f4ng ch\u1ec9 gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng k\u1ebft n\u1ed1i, gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u00ecnh l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed9t nh\u00f3m \u0111\u1eb7c bi\u1ec7t.<\/p>\n<h3 id=\"theo-goi-dang-ky-dai-han\"><span class=\"ez-toc-section\" id=\"Theo_goi_dang_ky_dai_han\"><\/span>Theo g\u00f3i \u0111\u0103ng k\u00fd d\u00e0i h\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft theo g\u00f3i \u0111\u0103ng k\u00fd d\u00e0i h\u1ea1n y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng cam k\u1ebft mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p trong m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i, th\u01b0\u1eddng l\u00e0 6 th\u00e1ng, 1 n\u0103m ho\u1eb7c l\u00e2u h\u01a1n. C\u00e1c g\u00f3i \u0111\u0103ng k\u00fd n\u00e0y c\u00f3 th\u1ec3 \u0111i k\u00e8m v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn nh\u01b0 gi\u1ea3m gi\u00e1 l\u00e2u d\u00e0i, s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed, ho\u1eb7c c\u00e1c d\u1ecbch v\u1ee5 \u01b0u ti\u00ean. Lo\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p duy tr\u00ec ngu\u1ed3n doanh thu \u1ed5n \u0111\u1ecbnh m\u00e0 c\u00f2n gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 cam k\u1ebft v\u00e0 quy\u1ec1n l\u1ee3i l\u00e2u d\u00e0i, t\u1ea1o ra m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng gi\u1eefa hai b\u00ean.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"c\u00e1ch x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/5-cach-xay-dung-chuong-trinh-khach-hang-than-thiet.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 duy tr\u00ec kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft b\u1eb1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m m\u1ed7i l\u1ea7n khi mua h\u00e0ng<\/em><\/p>\n<h2 id=\"mot-so-chuong-trinh-khach-hang-than-thiet-cua-thuong-hieu-lon\"><span class=\"ez-toc-section\" id=\"Mot_so_chuong_trinh_khach_hang_than_thiet_cua_thuong_hieu_lon\"><\/span>M\u1ed9t s\u1ed1 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"chuong-trinh-khach-hang-than-thiet-cua-vinamilk\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chuong_trinh_khach_hang_than_thiet_cua_Vinamilk\"><\/span>Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a Vinamilk<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">L\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn t\u1ea1i Vi\u1ec7t Nam trong ng\u00e0nh s\u1eefa v\u00e0 th\u1ef1c ph\u1ea9m, Vinamilk \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u1edbi t\u00ean g\u1ecdi Vinamilk Rewards. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c t\u00edch l\u0169y \u0111i\u1ec3m th\u01b0\u1edfng m\u1ed7i khi mua s\u1ea3n ph\u1ea9m Vinamilk. \u0110i\u1ec3m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y c\u00e1c \u01b0u \u0111\u00e3i nh\u01b0 s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed, gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t ho\u1eb7c c\u00e1c ph\u1ea7n qu\u00e0 h\u1ea5p d\u1eabn.\u00a0\u00a0<\/p>\n<p style=\"text-align: justify\">Vinamilk Rewards c\u00f2n cho ph\u00e9p kh\u00e1ch h\u00e0ng theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd \u0111i\u1ec3m th\u01b0\u1edfng th\u00f4ng qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, gi\u00fap vi\u1ec7c tham gia tr\u1edf n\u00ean ti\u1ec7n l\u1ee3i v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. Th\u00f4ng qua ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y, Vinamilk kh\u00f4ng ch\u1ec9 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi b\u1eb1ng c\u00e1c \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn.<\/p>\n<h3 id=\"chuong-trinh-khach-hang-than-thiet-cua-momo\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chuong_trinh_khach_hang_than_thiet_cua_Momo\"><\/span>Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a Momo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Momo l\u00e0 \u1ee9ng d\u1ee5ng v\u00ed \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam, mang \u0111\u1ebfn nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft gi\u00fap ng\u01b0\u1eddi d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u01b0u \u0111\u00e3i khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a Momo. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 Vinamilk, Momo c\u0169ng tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh \u201cT\u00edch \u0111i\u1ec3m \u0111\u1ed5i qu\u00e0\u201d nh\u01b0 m\u1ed9t l\u1eddi c\u1ea3m \u01a1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u00e3 tin d\u00f9ng \u1ee9ng d\u1ee5ng. Theo \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c t\u00edch l\u0169y \u0111i\u1ec3m th\u01b0\u1edfng khi th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 giao d\u1ecbch n\u00e0o nh\u01b0 thanh to\u00e1n h\u00f3a \u0111\u01a1n, chuy\u1ec3n ti\u1ec1n, mua th\u1ebb \u0111i\u1ec7n tho\u1ea1i hay n\u1ea1p ti\u1ec1n v\u00e0o t\u00e0i kho\u1ea3n. \u0110i\u1ec3m t\u00edch l\u0169y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ed5i l\u1ea5y c\u00e1c m\u00e3 gi\u1ea3m gi\u00e1, qu\u00e0 t\u1eb7ng ho\u1eb7c c\u00e1c voucher t\u1eeb c\u00e1c \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft c\u1ee7a Momo.<\/p>\n<p style=\"text-align: justify\">Ngo\u00e0i ra, Momo c\u0169ng tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho c\u00e1c th\u00e0nh vi\u00ean th\u00e2n thi\u1ebft nh\u01b0 ho\u00e0n ti\u1ec1n (cashback), gi\u1ea3m gi\u00e1 tr\u1ef1c ti\u1ebfp cho nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng th\u01b0\u1eddng xuy\u00ean. \u0110i\u1ec1u n\u00e0y gi\u00fap Momo duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng v\u00e0 giao d\u1ecbch tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh. Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft n\u00e0y kh\u00f4ng ch\u1ec9 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a Momo trong th\u1ecb tr\u01b0\u1eddng t\u00e0i ch\u00ednh s\u1ed1.<\/p>\n<p style=\"text-align: justify\">T\u00f3m l\u1ea1i, kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft kh\u00f4ng ch\u1ec9 l\u00e0 ngu\u1ed3n doanh thu \u1ed5n \u0111\u1ecbnh m\u00e0 c\u00f2n l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i, khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t c\u0169ng nh\u01b0 nh\u1eefng d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng v\u00e0 duy tr\u00ec s\u1ef1 g\u1eafn b\u00f3 l\u00e2u d\u00e0i. \u0110\u1ed3ng th\u1eddi, l\u1eafng nghe v\u00e0 ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p t\u1eeb kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, t\u1eeb \u0111\u00f3 t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u1eefng ch\u1eafc.\u00a0<\/p>\n<p>Ngu\u1ed3n: <a href=\"https:\/\/www.ckconitsha.com\/vn\/\">https:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>.sl-table-content ol{counter-reset: item!important;}#tocDiv &gt; ol &gt; li::before{content: counter(item)&#8221;. &#8220;!important;}#tocDiv li { display: block!important;}.sl-table-content #tocList li::before{content: counters(item, &#8220;.&#8221;) &#8221; &#8220;; counter-increment: item!important;}.sl-table-content h2,h3 a{color:blue;} .sl-table-content ol{counter-reset: item!important;}#tocDiv &gt; ol &gt; li::before{content: counter(item)&#8221;. &#8220;!important;}#tocDiv li { display: block!important;}.sl-table-content #tocList li::before{content: counters(item, &#8220;.&#8221;) &#8221; &#8220;; counter-increment: item!important;}.sl-table-content h2,h3 a{color:blue;} C\u00e1c nghi\u00ean c\u1ee9u c\u0169ng ch\u1ec9 ra r\u1eb1ng, vi\u1ec7c thu&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-8978","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/8978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=8978"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/8978\/revisions"}],"predecessor-version":[{"id":9029,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/8978\/revisions\/9029"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=8978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=8978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=8978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}