{"id":8358,"date":"2025-04-05T16:22:06","date_gmt":"2025-04-05T09:22:06","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=8358"},"modified":"2025-06-29T08:15:04","modified_gmt":"2025-06-29T01:15:04","slug":"ky-nang-doi-moi-tu-duy-can-co-cua-giam-doc-kinh-doanh","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/ky-nang-doi-moi-tu-duy-can-co-cua-giam-doc-kinh-doanh\/","title":{"rendered":"K\u1ef8 N\u0102NG \u0110\u1ed4I M\u1edaI T\u01af DUY C\u1ea6N C\u00d3 C\u1ee6A GI\u00c1M \u0110\u1ed0C KINH DOANH"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/ky-nang-doi-moi-tu-duy-can-co-cua-giam-doc-kinh-doanh\/#1_Quan_ly_rui_ro\" >1. Qu\u1ea3n l\u00fd r\u1ee7i ro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/ky-nang-doi-moi-tu-duy-can-co-cua-giam-doc-kinh-doanh\/#2_The_hien_su_to_mo\" >2. Th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f2 m\u00f2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/ky-nang-doi-moi-tu-duy-can-co-cua-giam-doc-kinh-doanh\/#3_Lanh_dao_dung_cam\" >3. L\u00e3nh \u0111\u1ea1o d\u0169ng c\u1ea3m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/ky-nang-doi-moi-tu-duy-can-co-cua-giam-doc-kinh-doanh\/#4_Nam_bat_co_hoi\" >4. N\u1eafm b\u1eaft c\u01a1 h\u1ed9i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/ky-nang-doi-moi-tu-duy-can-co-cua-giam-doc-kinh-doanh\/#5\" >5.<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">Trong n\u1ec1n kinh t\u1ebf tri th\u1ee9c, \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c ph\u01b0\u01a1ng ph\u00e1p m\u1edbi \u0111\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, c\u1ea7n ph\u1ea3i t\u1ea1o ra t\u01b0 duy s\u00e1ng t\u1ea1o v\u1ec1 Gi\u00e1m \u0111\u1ed1c kinh doanh (CCO).<\/p>\n<p style=\"text-align: justify\">Theo PWC 2015 Global Innovation (\u0110\u1ed5i m\u1edbi to\u00e0n c\u1ea7u), c\u00e1c c\u00f4ng ty Hoa K\u1ef3 chi 145 t\u1ef7 \u0111\u00f4 la m\u1ed7i n\u0103m cho l\u0129nh v\u1ef1c R &amp; D (R &amp; D).<\/p>\n<p style=\"text-align: justify\">M\u1eb7c d\u00f9 t\u1ea7m quan tr\u1ecdng n\u00e0y, kh\u1ea3 n\u0103ng \u0111\u1ed5i m\u1edbi c\u1ee7a doanh nghi\u1ec7p v\u1eabn l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi m\u1ed7i ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ed9 ph\u1eadn.<\/p>\n<p style=\"text-align: justify\">Theo k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a Xbinsight, t\u1eeb \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a h\u01a1n 5.000 nh\u00e0 l\u00e3nh \u0111\u1ea1o trong nhi\u1ec1u l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng. H\u1ecd \u0111\u00e3 ti\u1ebfn h\u00e0nh nhi\u1ec1u ph\u00e2n t\u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c k\u1ef9 n\u0103ng chung c\u1ee7a gi\u00e1m \u0111\u1ed1c b\u1ed9 ph\u1eadn.<\/p>\n<p style=\"text-align: justify\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 k\u1ef9 n\u0103ng quan tr\u1ecdng nh\u1ea5t m\u00e0 m\u1ecdi gi\u00e1m \u0111\u1ed1c kinh doanh c\u00f3 th\u1ec3 h\u1ecdc c\u00e1ch t\u1ed1i \u0111a h\u00f3a Kinda Graham-Leviss (ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 ch\u1ee7 t\u1ecbch c\u1ee7a Xbinsight):<\/p>\n<h2 id=\"1-quan-ly-rui-ro\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"1_Quan_ly_rui_ro\"><\/span>1. Qu\u1ea3n l\u00fd r\u1ee7i ro<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Theo k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u tr\u00ean, c\u00e1c gi\u00e1m \u0111\u1ed1c t\u01b0 duy s\u00e1ng t\u1ea1o c\u00f3 h\u01a1n 25% kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd r\u1ee7i ro trong t\u1ef1 \u0111\u00e1nh gi\u00e1 so v\u1edbi c\u00e1c gi\u00e1m \u0111\u1ed1c kh\u00e1c. H\u1ecd th\u00edch tr\u1ea3i nghi\u1ec7m nh\u1eefng c\u00e1ch m\u1edbi. Tuy nhi\u00ean, khi k\u1ebft qu\u1ea3 ti\u00eau c\u1ef1c c\u00f3 ti\u1ec1m n\u0103ng, h\u1ecd s\u1ebd bi\u1ebft c\u00e1ch th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng h\u1ee3p l\u00fd. Khi r\u1ee7i ro x\u1ea3y ra, h\u1ecd s\u1ebd ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch \u0111\u1ec3 gi\u1ea3m thi\u1ec3u c\u00e1c t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c v\u00e0 x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a giao d\u1ecbch.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd r\u1ee7i ro, Gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng c\u1ea7n:<\/p>\n<p style=\"text-align: justify\">&#8211; Li\u1ec7t k\u00ea \u00edt nh\u1ea5t 8 \u00fd t\u01b0\u1edfng k\u1ebf ho\u1ea1ch m\u1edbi. \u0110\u00e1nh gi\u00e1 \u00fd t\u01b0\u1edfng quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed7i ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 g\u00ec v\u00e0 x\u00e1c \u0111\u1ecbnh 5 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u1ef1c hi\u1ec7n ngay l\u1eadp t\u1ee9c trong t\u1ed5 ch\u1ee9c.<\/p>\n<p style=\"text-align: justify\">&#8211; X\u00e1c \u0111\u1ecbnh v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch ph\u00f2ng ng\u1eeba r\u1ee7i ro l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ph\u00e1t tri\u1ec3n \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p style=\"text-align: justify\">&#8211; Thay \u0111\u1ed5i ph\u01b0\u01a1ng ph\u00e1p t\u1eeb suy ngh\u0129 v\u1ec1 m\u1ecdi th\u1ee9 sang h\u00e0nh \u0111\u1ed9ng, ngay c\u1ea3 khi kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi v\u00e0 s\u1eb5n s\u00e0ng \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft.<\/p>\n<p style=\"text-align: justify\">&#8211; Ph\u00e2n t\u00edch c\u00e1c t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 \u0111\u1ec3 tr\u00e1nh c\u00e1c r\u00e0ng bu\u1ed9c th\u1eddi gian ph\u00f3ng \u0111\u1ea1i.<\/p>\n<p style=\"text-align: justify\">&#8211; \u0110\u00e1nh gi\u00e1 nguy c\u01a1 b\u1ea5t l\u1ee3i. N\u1ebfu l\u1ee3i \u00edch c\u00f3 h\u1eadu qu\u1ea3, h\u1ecd ph\u1ea3i \u0111\u01b0\u1ee3c xem x\u00e9t c\u1ea9n th\u1eadn tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"453\" src=\"https:\/\/www.pace.edu.vn\/uploads\/ImageContent\/2018\/CCO\/CCO_-_14.02_2.jpg\" width=\"680\"><\/p>\n<h2 id=\"2-the-hien-su-to-mo\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"2_The_hien_su_to_mo\"><\/span>2. Th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f2 m\u00f2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Nh\u1eefng ng\u01b0\u1eddi lu\u00f4n th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f2 m\u00f2 v\u00e0 mong mu\u1ed1n h\u1ecdc h\u1ecfi nhi\u1ec1u h\u01a1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m nh\u00ecn t\u1ed1t v\u00e0 kh\u1ea3 n\u0103ng che \u0111\u1eady. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd l\u00e3nh \u0111\u1ea1o c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 gi\u00fap k\u00edch th\u00edch nh\u1eefng c\u00e1ch suy ngh\u0129 m\u1edbi cho c\u00e1c nh\u00e2n vi\u00ean kh\u00e1c.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 th\u1ec3 hi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n s\u1ef1 t\u00f2 m\u00f2, Gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng c\u1ea7n:<\/p>\n<p style=\"text-align: justify\">&#8211; Th\u1eadt h\u1eefu \u00edch khi \u0111\u00e1nh gi\u00e1 ki\u1ebfn \u200b\u200bth\u1ee9c v\u00e0 k\u1ef9 n\u0103ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n \u0111\u1ec3 hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o ch\u00fang s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n.<\/p>\n<p style=\"text-align: justify\">&#8211; T\u1ea1o m\u1ed9t m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp \u0111\u1ec3 khuy\u1ebfn kh\u00edch ki\u1ebfn \u200b\u200bth\u1ee9c v\u00e0 quan \u0111i\u1ec3m m\u1edbi.<\/p>\n<p style=\"text-align: justify\">&#8211; K\u00edch th\u00edch c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi b\u1eb1ng c\u00e1ch \u0111\u00e1nh gi\u00e1 c\u00e1c l\u1ed7i v\u00e0 th\u1ea5t b\u1ea1i l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp. L\u1ed7i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n nh\u00ecn v\u00e0o tr\u00e1i tim c\u1ee7a b\u1ea1n v\u00e0 nh\u00ecn th\u1ea5y gi\u1edbi h\u1ea1n c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u h\u00e0nh vi, b\u1ea1n s\u1ebd li\u00ean t\u1ee5c x\u00e1c \u0111\u1ecbnh v\u00e0 s\u1eeda \u0111\u1ed5i h\u00e0nh vi, d\u1eabn \u0111\u1ebfn l\u1ed7i.<\/p>\n<p style=\"text-align: justify\">&#8211; D\u00e0nh th\u1eddi gian \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 c\u00e1c l\u1edbp h\u1ecdc v\u00e0 h\u1ed9i th\u1ea3o.<\/p>\n<h2 id=\"3-lanh-dao-mot-cach-can-dam\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"3_Lanh_dao_dung_cam\"><\/span>3. L\u00e3nh \u0111\u1ea1o d\u0169ng c\u1ea3m<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Gi\u00e1m \u0111\u1ed1c kinh doanh s\u00e1ng t\u1ea1o lu\u00f4n t\u00edch c\u1ef1c v\u00e0 t\u1ef1 tin. H\u1ecd bi\u1ebfn nh\u1eefng t\u00ecnh hu\u1ed1ng kh\u00f3 kh\u0103n th\u00e0nh c\u01a1 h\u1ed9i \u0111\u1ec3 th\u1ec3 hi\u1ec7n quy\u1ebft \u0111\u1ecbnh v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho h\u1ecd. H\u1ecd s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd trong c\u00e1c cu\u1ed9c h\u1ecdp ho\u1eb7c th\u1ea3o lu\u1eadn quan tr\u1ecdng v\u00e0 s\u1ebd kh\u00f4ng tr\u00e1nh \u0111\u01b0\u1ee3c xung \u0111\u1ed9t v\u00e0 \u00fd ki\u1ebfn \u200b\u200bkh\u00f4ng gi\u1ed1ng nhau.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 l\u00e3nh \u0111\u1ea1o can \u0111\u1ea3m h\u01a1n, Gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng c\u1ea7n:<\/p>\n<p style=\"text-align: justify\">&#8211; Khi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c quy\u1ebft \u0111\u1ecbnh kh\u00f3 kh\u0103n, h\u00e3y xem x\u00e9t c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf, x\u00e1c \u0111\u1ecbnh v\u00e0 chu\u1ea9n b\u1ecb ch\u1ea5p nh\u1eadn r\u1ee7i ro v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng tinh th\u1ea7n cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c ph\u1ea3n \u1ee9ng.<\/p>\n<p style=\"text-align: justify\">&#8211; T\u00ecm c\u01a1 h\u1ed9i \u0111\u1ec3 chia s\u1ebb c\u1ea3m x\u00fac v\u00e0 \u00fd ki\u1ebfn \u200b\u200bv\u1eefng ch\u1eafc v\u00e0 r\u00f5 r\u00e0ng m\u1eb7c d\u00f9 b\u1ecb ng\u01b0\u1eddi kh\u00e1c ph\u1ea3n \u0111\u1ed1i.<\/p>\n<p style=\"text-align: justify\">&#8211; Xem x\u00e9t s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa s\u1ef1 t\u1ef1 tin v\u00e0 hung d\u1eef. B\u00ed quy\u1ebft t\u1ef1 tin l\u00e0 chia s\u1ebb quan \u0111i\u1ec3m c\u1ee7a ri\u00eang b\u1ea1n, kh\u00f4ng bu\u1ed9c ng\u01b0\u1eddi kh\u00e1c. Gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u00ec h\u1ecd cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p c\u00f3 l\u1ee3i theo nhi\u1ec1u c\u00e1ch v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng ngay c\u1ea3 khi h\u1ecd kh\u00f4ng \u0111\u1ed3ng \u00fd v\u1edbi ng\u01b0\u1eddi kh\u00e1c.<\/p>\n<p style=\"text-align: justify\">&#8211; H\u1ecdc c\u00e1ch nh\u1eadn ra v\u00e0 \u0111\u00e1nh gi\u00e1 cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c v\u00e0 s\u1ef1 l\u00e3nh \u0111\u1ea1o c\u1ee7a ch\u00ednh b\u1ea1n.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"382\" src=\"https:\/\/www.pace.edu.vn\/uploads\/ImageContent\/2018\/CCO\/CCO_-_14.02_1.jpg\" width=\"680\"><\/p>\n<h2 id=\"4-nam-bat-co-hoi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"4_Nam_bat_co_hoi\"><\/span>4. N\u1eafm b\u1eaft c\u01a1 h\u1ed9i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">S\u00e1ng ki\u1ebfn \u200b\u200bn\u1eafm b\u1eaft c\u01a1 h\u1ed9i v\u00e0 th\u00e0nh c\u00f4ng th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ef9 n\u0103ng quan tr\u1ecdng c\u1ee7a m\u1ed9t gi\u00e1m \u0111\u1ed1c kinh doanh s\u00e1ng t\u1ea1o. H\u1ecd d\u1ef1 \u0111o\u00e1n nh\u1eefng tr\u1edf ng\u1ea1i \u1ea9n tr\u01b0\u1edbc khi h\u00e0nh \u0111\u1ed9ng, nh\u01b0ng tr\u00e1nh c\u00e1c v\u1ea5n \u0111\u1ec1. H\u1ecd c\u00f3 th\u1ec3 nhanh ch\u00f3ng thay \u0111\u1ed5i h\u01b0\u1edbng d\u1eabn v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i m\u1edbi khi ch\u00fang xu\u1ea5t hi\u1ec7n.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 n\u1eafm b\u1eaft c\u00e1c c\u01a1 h\u1ed9i t\u1ed1t h\u01a1n, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p c\u1ea7n:<\/p>\n<p style=\"text-align: justify\">&#8211; Xem x\u00e9t c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i m\u1edbi trong c\u00f4ng ty. T\u00ecm hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 xem c\u00e1c \u0111i\u1ec3m m\u1ea1nh trong vi\u1ec7c thay \u0111\u1ed5i c\u00e1c t\u00ecnh hu\u1ed1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1edbi.<\/p>\n<p style=\"text-align: justify\">&#8211; Nh\u00ecn l\u1ea1i nh\u1eefng c\u01a1 h\u1ed9i m\u00e0 t\u00f4i \u0111\u00e3 b\u1ecf qua trong qu\u00e1 kh\u1ee9. B\u1ea1n c\u00f3 \u0111i\u1ec3m g\u00ec chung? \u0110i\u1ec1u g\u00ec khi\u1ebfn b\u1ea1n quan t\u00e2m \u0111\u1ebfn h\u1ecd?<\/p>\n<p style=\"text-align: justify\">&#8211; Th\u00fac \u0111\u1ea9y c\u00e1c n\u1ed7 l\u1ef1c h\u1ee3p t\u00e1c b\u1eb1ng c\u00e1ch y\u00eau c\u1ea7u nh\u00e2n vi\u00ean gi\u1ecfi h\u1ed7 tr\u1ee3 b\u1ea3n th\u00e2n \u0111\u1ec3 n\u1eafm b\u1eaft c\u00e1c c\u01a1 h\u1ed9i m\u1edbi.<\/p>\n<h2 id=\"5-nhin-xa-trong-rong-ve-chien-luoc-kinh-doanh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"5\"><\/span>5.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">M\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng s\u00e1ng t\u1ea1o lu\u00f4n th\u1ec3 hi\u1ec7n s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u1ee7a m\u00ecnh v\u1ec1 c\u00e1c xu h\u01b0\u1edbng m\u1edbi. H\u1ecd hi\u1ec3u kinh doanh, th\u1ecb tr\u01b0\u1eddng, c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 c\u00e1c c\u01a1 h\u1ed9i chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1c m\u1ed1i \u0111e d\u1ecda cho t\u1ed5 ch\u1ee9c.<\/p>\n<p style=\"text-align: justify\">H\u1ecd t\u00edch c\u1ef1c tham gia v\u00e0o m\u1ea1ng l\u01b0\u1edbi c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 m\u00f4i tr\u01b0\u1eddng ti\u1ebfp th\u1ecb b\u00ean ngo\u00e0i. H\u1ecd c\u00f3 kh\u1ea3 n\u0103ng th\u1ec3 hi\u1ec7n ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch thuy\u1ebft ph\u1ee5c \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng tr\u00e1nh xa chi\u1ebfn l\u01b0\u1ee3c kinh doanh, Gi\u00e1m \u0111\u1ed1c kinh doanh c\u1ea7n:<\/p>\n<p style=\"text-align: justify\">&#8211; Ph\u00e2n t\u00edch SWOT d\u1ef1a tr\u00ean ki\u1ebfn \u200b\u200bth\u1ee9c (\u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i, th\u00e1ch th\u1ee9c). So s\u00e1nh ki\u1ebfn \u200b\u200bth\u1ee9c kinh doanh c\u1ee7a b\u1ea1n v\u1edbi ki\u1ebfn \u200b\u200bth\u1ee9c c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: justify\">&#8211; Khi c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp x\u1ea3y ra, don don ch\u1ea5p nh\u1eadn c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp, nh\u01b0ng c\u1ed1 g\u1eafng t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 m\u1edf r\u1ed9ng ki\u1ebfn \u200b\u200bth\u1ee9c trong c\u00e1c l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c xem x\u00e9t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c. Tr\u01b0\u1edbc ti\u00ean, x\u00e1c \u0111\u1ecbnh c\u00f4ng ty\/t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n Hi\u1ec3u v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea1nh tranh quan tr\u1ecdng (ch\u1eb3ng h\u1ea1n nh\u01b0 l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n) v\u00e0 ch\u1ee7 \u0111\u1ed9ng t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 t\u00ecm hi\u1ec3u xung quanh c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y.<\/p>\n<p style=\"text-align: justify\">&#8211; Th\u00fac \u0111\u1ea9y t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a c\u00f4ng ty \u0111\u1ec3 ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p style=\"text-align: justify\">&#8211; Ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c trong nhi\u1ec1u n\u0103m, bao g\u1ed3m c\u00e1c b\u01b0\u1edbc b\u1ea1n v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng hi\u1ec7n t\u1ea1i v\u00e0 hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o n\u00f3 s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c xu h\u01b0\u1edbng c\u00f3 th\u1ec3 x\u1ea3y ra trong t\u01b0\u01a1ng lai.<\/p>\n<p style=\"text-align: right\"><em>Theo Harvard Business Review<\/em><\/p>\n<table border=\"1\" cellpadding=\"0\" cellspacing=\"0\" style=\"height: 165px;width: 100%\">\n<tr>\n<td valign=\"top\" width=\"661\">\n<p style=\"text-align: center\">Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/p>\n<p style=\"text-align: center\">Gi\u00e1m \u0111\u1ed1c kinh doanh<\/p>\n<p style=\"text-align: center\">Gi\u00e1m \u0111\u1ed1c kh\u00e1ch h\u00e0ng (CCO)<\/p>\n<p style=\"text-align: center\"><em>\u0110\u00f3ng g\u00f3p \u0111\u1ec3 x\u00e2y d\u1ef1ng kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n kinh doanh chuy\u00ean nghi\u1ec7p cho c\u00e1c c\u1ed9ng \u0111\u1ed3ng kinh doanh ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam<\/em><\/p>\n<\/p>\n<p style=\"text-align: center\">Vui l\u00f2ng xem th\u00eam chi ti\u1ebft v\u1ec1 Kh\u00f3a h\u1ecdc Gi\u00e1m \u0111\u1ed1c Kinh doanh<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p>Ngu\u1ed3n: <a href=\"https:\/\/www.ckconitsha.com\/vn\/\">https:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong n\u1ec1n kinh t\u1ebf tri th\u1ee9c, \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c ph\u01b0\u01a1ng ph\u00e1p m\u1edbi \u0111\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, c\u1ea7n ph\u1ea3i t\u1ea1o ra t\u01b0 duy s\u00e1ng t\u1ea1o v\u1ec1 Gi\u00e1m \u0111\u1ed1c kinh doanh (CCO). Theo PWC 2015 Global Innovation (\u0110\u1ed5i m\u1edbi to\u00e0n c\u1ea7u), c\u00e1c c\u00f4ng ty&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-8358","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/8358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=8358"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/8358\/revisions"}],"predecessor-version":[{"id":8484,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/8358\/revisions\/8484"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=8358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=8358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=8358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}