{"id":7809,"date":"2025-04-04T01:34:13","date_gmt":"2025-04-03T18:34:13","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=7809"},"modified":"2025-06-28T23:35:04","modified_gmt":"2025-06-28T16:35:04","slug":"key-account-manager-la-gi-vai-tro-nhiem-vu-va-to-chat-can-co","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/key-account-manager-la-gi-vai-tro-nhiem-vu-va-to-chat-can-co\/","title":{"rendered":"Key Account Manager l\u00e0 g\u00ec? Vai tr\u00f2, nhi\u1ec7m v\u1ee5 v\u00e0 t\u1ed1 ch\u1ea5t c\u1ea7n c\u00f3"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/key-account-manager-la-gi-vai-tro-nhiem-vu-va-to-chat-can-co\/#Trinh_quan_ly_tai_khoan_chinh_la_gi\" >Tr\u00ecnh qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/key-account-manager-la-gi-vai-tro-nhiem-vu-va-to-chat-can-co\/#Vai_tro_cua_cac_nha_quan_ly_tai_khoan_chinh_trong_to_chuc\" >Vai tr\u00f2 c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh trong t\u1ed5 ch\u1ee9c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/key-account-manager-la-gi-vai-tro-nhiem-vu-va-to-chat-can-co\/#Trinh_quan_ly_tai_khoan_chinh_Cac_cong_viec_chinh\" >Tr\u00ecnh qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh C\u00e1c c\u00f4ng vi\u1ec7c ch\u00ednh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/key-account-manager-la-gi-vai-tro-nhiem-vu-va-to-chat-can-co\/#Cac_yeu_cau_can_thiet_de_tro_thanh_nguoi_quan_ly_tai_khoan_chinh\" >C\u00e1c y\u00eau c\u1ea7u c\u1ea7n thi\u1ebft \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/key-account-manager-la-gi-vai-tro-nhiem-vu-va-to-chat-can-co\/#Kien_thuc_tiep_thi_chuyen_sau\" >Ki\u1ebfn th\u1ee9c ti\u1ebfp th\u1ecb chuy\u00ean s\u00e2u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/key-account-manager-la-gi-vai-tro-nhiem-vu-va-to-chat-can-co\/#Kha_nang_kiem_soat_chien_dich\" >Kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t chi\u1ebfn d\u1ecbch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/key-account-manager-la-gi-vai-tro-nhiem-vu-va-to-chat-can-co\/#Thanh_thao_ngoai_ngu\" >Th\u00e0nh th\u1ea1o ngo\u1ea1i ng\u1eef<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/key-account-manager-la-gi-vai-tro-nhiem-vu-va-to-chat-can-co\/#Truyen_thong_thuyet_phuc_dam_phan\" >Truy\u1ec1n th\u00f4ng, thuy\u1ebft ph\u1ee5c, \u0111\u00e0m ph\u00e1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/key-account-manager-la-gi-vai-tro-nhiem-vu-va-to-chat-can-co\/#Ky_nang_lanh_dao\" >K\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/key-account-manager-la-gi-vai-tro-nhiem-vu-va-to-chat-can-co\/#Hieu_ap_luc_cong_viec\" >Hi\u1ec3u \u00e1p l\u1ef1c c\u00f4ng vi\u1ec7c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/key-account-manager-la-gi-vai-tro-nhiem-vu-va-to-chat-can-co\/#Cac_ky_nang_mem_khac_yeu_cau_thiet_bi\" >C\u00e1c k\u1ef9 n\u0103ng m\u1ec1m kh\u00e1c y\u00eau c\u1ea7u thi\u1ebft b\u1ecb<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/key-account-manager-la-gi-vai-tro-nhiem-vu-va-to-chat-can-co\/#Mot_so_Cau_hoi_thuong_gap_ve_nguoi_quan_ly_tai_khoan_chinh\" >M\u1ed9t s\u1ed1 C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align:justify\">80% doanh nghi\u1ec7p \u0111\u1ebfn t\u1eeb 20% kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a m\u00ecnh. \u0110\u00e2y c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 tr\u01b0\u1eddng h\u1ee3p cho t\u1ea5t c\u1ea3, nh\u01b0ng \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p ng\u00e0y nay, nguy\u00ean t\u1eafc n\u00e0y v\u1eabn c\u00f2n \u0111\u00fang.<\/p>\n<p style=\"text-align:justify\">Nh\u1eefng &#8220;kh\u00e1ch h\u00e0ng ch\u00ednh&#8221; n\u00e0y th\u01b0\u1eddng chi\u1ebfm ph\u1ea7n l\u1edbn t\u1ed5ng doanh thu c\u1ee7a c\u00f4ng ty. Do \u0111\u00f3, \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng l\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh \u0111\u00f3ng vai tr\u00f2 th\u00fac \u0111\u1ea9y v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng n\u00e0y, do \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn l\u1ee3i nhu\u1eadn v\u00e0 kh\u1ea3 n\u0103ng l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h2 id=\"key-account-manager-la-gi\" style=\"text-align:justify\"><span class=\"ez-toc-section\" id=\"Trinh_quan_ly_tai_khoan_chinh_la_gi\"><\/span>Tr\u00ecnh qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align:justify\">C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh, nh\u1eefng ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a c\u00f4ng ty.<\/p>\n<p style=\"text-align:justify\">T\u00e0i kho\u1ea3n quan tr\u1ecdng n\u00e0y l\u00e0 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n c\u00e1c d\u1ef1 \u00e1n ng\u00e2n s\u00e1ch l\u1edbn t\u1ea1o ra l\u1ee3i nhu\u1eadn \u0111\u00e1ng k\u1ec3 cho t\u1ed5 ch\u1ee9c. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh \u0111\u00f3ng m\u1ed9t vai tr\u00f2 trong vi\u1ec7c gi\u00fap c\u00f4ng ty duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, c\u1ea3i thi\u1ec7n doanh s\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align:justify\">&gt;&gt; <\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" alt=\"C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u c\u00e1c b\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n l\u1edbn qu\u1ea3n l\u00fd v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ch\u00ednh trong c\u00f4ng ty.\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/key-account-manager.jpg\" style=\"height:525px;width:1000px\"><\/p>\n<h2 id=\"vai-tro-cua-key-account-manager-trong-to-chuc\"><span class=\"ez-toc-section\" id=\"Vai_tro_cua_cac_nha_quan_ly_tai_khoan_chinh_trong_to_chuc\"><\/span>Vai tr\u00f2 c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh trong t\u1ed5 ch\u1ee9c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align:justify\">Tr\u00ecnh qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh l\u00e0 m\u1ed9t v\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn trong doanh nghi\u1ec7p, \u1edf c\u1ea5p qu\u1ea3n l\u00fd c\u1ee1 trung b\u00ecnh. V\u1ecb tr\u00ed n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong l\u1ee3i nhu\u1eadn v\u00e0 gi\u1eef cho doanh nghi\u1ec7p b\u1ec1n v\u1eefng.<\/p>\n<p style=\"text-align:justify\">Vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t c\u1ee7a c\u00e1c t\u00e0i kho\u1ea3n quan tr\u1ecdng l\u00e0 qu\u1ea3n l\u00fd giao ti\u1ebfp, t\u1ed1i \u01b0u h\u00f3a c\u00e1c quy tr\u00ecnh \u0111\u1ec3 gi\u1eef cho kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng nh\u1ea5t c\u00f3 th\u1ec3, \u0111\u1ec3 gi\u1eef l\u1ea1i c\u00e1c t\u00e0i kho\u1ea3n quan tr\u1ecdng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi h\u1ecd.<\/p>\n<p style=\"text-align:justify\">Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua v\u00e0 chi ti\u00eau nhi\u1ec1u h\u01a1n kh\u00e1ch h\u00e0ng m\u1edbi. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng quan tr\u1ecdng c\u0169ng s\u1ebd gi\u00fap duy tr\u00ec l\u1ee3i nhu\u1eadn doanh thu v\u00e0 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align:justify\">Do \u0111\u00f3, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh \u0111\u00f3ng m\u1ed9t vai tr\u00f2 trong vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c kh\u00e1ch h\u00e0ng quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c, k\u00fd h\u1ee3p \u0111\u1ed3ng v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd. Ngo\u00e0i ra, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh c\u0169ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd c\u1ea5p d\u01b0\u1edbi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c KPI m\u00e0 h\u1ecd cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" alt=\"Vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t c\u1ee7a t\u00e0i kho\u1ea3n ch\u00ednh l\u00e0 gi\u1eef l\u1ea1i kh\u00e1ch h\u00e0ng l\u1edbn\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/vai-tro-cua-key-account-manager.jpg\" style=\"height:525px;width:1000px\"><\/p>\n<h2 id=\"cong-viec-chinh-cua-key-account-manager\"><span class=\"ez-toc-section\" id=\"Trinh_quan_ly_tai_khoan_chinh_Cac_cong_viec_chinh\"><\/span>Tr\u00ecnh qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh C\u00e1c c\u00f4ng vi\u1ec7c ch\u00ednh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align:justify\">Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh c\u1ea7n gi\u1ea3i quy\u1ebft nhi\u1ec1u c\u00f4ng vi\u1ec7c h\u01a1n v\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a c\u00f4ng vi\u1ec7c \u0111\u00f4i khi \u0111\u00f2i h\u1ecfi h\u1ecd ph\u1ea3i l\u00e0m vi\u1ec7c ngo\u00e0i gi\u1edd h\u00e0nh ch\u00ednh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 t\u00e1c v\u1ee5 ch\u00ednh c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align:justify\">Thi\u1ebft l\u1eadp v\u00e0 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u0103ng doanh s\u1ed1 v\u00e0 duy tr\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a c\u00f4ng ty.<\/li>\n<li style=\"text-align:justify\">\u0110\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c v\u00e0 k\u00fd h\u1ee3p \u0111\u1ed3ng v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a t\u1ed5 ch\u1ee9c.<\/li>\n<li style=\"text-align:justify\">\u0110\u1eb7t c\u00e2u h\u1ecfi quan tr\u1ecdng v\u00e0 khi\u1ebfu n\u1ea1i t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n<li style=\"text-align:justify\">Ph\u1ed1i h\u1ee3p h\u1ee3p t\u00e1c v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c c\u1ee7a c\u00f4ng ty, ch\u1eb3ng h\u1ea1n nh\u01b0 thi\u1ebft k\u1ebf, qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng, &#8230; Thi\u1ebft k\u1ebf \u0111\u1ec1 xu\u1ea5t, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.<\/li>\n<li style=\"text-align:justify\">Gi\u00e1m s\u00e1t v\u00e0 qu\u1ea3n l\u00fd ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo k\u1ebf ho\u1ea1ch.<\/li>\n<li style=\"text-align:justify\">Gi\u00e1m s\u00e1t v\u00e0 thu h\u1ed3i c\u00e1c kho\u1ea3n n\u1ee3 c\u1ee7a b\u1ea1n ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/li>\n<li style=\"text-align:justify\">Qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 KPI c\u1ee7a to\u00e0n b\u1ed9 nh\u00f3m.<\/li>\n<\/ul>\n<p style=\"text-align:center\"><img decoding=\"async\" alt=\"Tr\u00ecnh qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh C\u00e1c c\u00f4ng vi\u1ec7c ch\u00ednh\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/cong-viec-chinh-cua-key-account-manager.jpg\" style=\"height:525px;width:1000px\"><\/p>\n<h2 id=\"nhung-yeu-cau-can-co-de-tro-thanh-key-account-manager\"><span class=\"ez-toc-section\" id=\"Cac_yeu_cau_can_thiet_de_tro_thanh_nguoi_quan_ly_tai_khoan_chinh\"><\/span>C\u00e1c y\u00eau c\u1ea7u c\u1ea7n thi\u1ebft \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"kien-thuc-chuyen-sau-ve-marketing\" style=\"text-align:justify\"><span class=\"ez-toc-section\" id=\"Kien_thuc_tiep_thi_chuyen_sau\"><\/span>Ki\u1ebfn th\u1ee9c ti\u1ebfp th\u1ecb chuy\u00ean s\u00e2u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align:justify\">L\u00e0 m\u1ed9t ng\u01b0\u1eddi ph\u1ea3i ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch, h\u1ed7 tr\u1ee3 c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c v\u00e0 \u0111\u00e1nh gi\u00e1 ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n, ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n quan tr\u1ecdng c\u1ea7n ph\u1ea3i c\u00f3 &#8211; ki\u1ebfn \u200b\u200bth\u1ee9c ti\u1ebfp th\u1ecb chuy\u00ean s\u00e2u \u0111\u1ec3 c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111\u0103ng c\u00e1c nh\u1eadn x\u00e9t ch\u00ednh x\u00e1c v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 c\u1ee7a d\u1ef1 \u00e1n.<\/p>\n<p style=\"text-align:justify\">Ngo\u00e0i ra, h\u1ecd c\u1ea7n ki\u1ebfn \u200b\u200bth\u1ee9c ti\u1ebfp th\u1ecb \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, gi\u00e1 c\u1ea3 v\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m \u0111\u1ec3 hi\u1ec3u c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 cung c\u1ea5p c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c KPI d\u1ef1 \u00e1n.<\/p>\n<p style=\"text-align:justify\">C\u00f4ng vi\u1ec7c l\u00e0 c\u1ee5 th\u1ec3, v\u00ec v\u1eady nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u0169ng th\u01b0\u1eddng x\u00e1c \u0111\u1ecbnh c\u00e1c \u1ee9ng vi\u00ean \u1edf v\u1ecb tr\u00ed c\u00f3 kinh nghi\u1ec7m trong ng\u00e0nh ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u00f4ng vi\u1ec7c.<\/p>\n<p style=\"text-align:justify\"><em>&gt;&gt; T\u00e0i li\u1ec7u tham kh\u1ea3o: C\u00e1c kh\u00f3a h\u1ecdc ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/em><\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" alt=\"Ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh c\u1ea7n ph\u1ea3i c\u00f3 - ki\u1ebfn \u200b\u200bth\u1ee9c ti\u1ebfp th\u1ecb chuy\u00ean s\u00e2u\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/key-account-manager-can-hieu-marketing.jpg\" style=\"height:525px;width:1000px\"><\/p>\n<h3 id=\"kha-nang-kiem-soat-ngan-sach-chien-dich\" style=\"text-align:justify\"><span class=\"ez-toc-section\" id=\"Kha_nang_kiem_soat_chien_dich\"><\/span>Kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t chi\u1ebfn d\u1ecbch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align:justify\">Kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh. C\u00e1c kh\u00e1ch h\u00e0ng quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p lu\u00f4n c\u1ea7n ph\u1ea3i chuy\u00ean nghi\u1ec7p v\u00e0 th\u1eadn tr\u1ecdng, v\u00ec v\u1eady c\u00e1c chi ph\u00ed b\u00ean ngo\u00e0i ng\u00e2n s\u00e1ch c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd kh\u00f4ng tho\u1ea3i m\u00e1i v\u00e0 th\u1eadm ch\u00ed kh\u00f4ng \u0111\u1ed3ng \u00fd v\u1edbi c\u00e1c chi ph\u00ed b\u1ed5 sung.<\/p>\n<p style=\"text-align:justify\">Do \u0111\u00f3, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh c\u1ea7n lu\u00f4n t\u00ecm ki\u1ebfm c\u00e1c bi\u1ec7n ph\u00e1p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty h\u1ecd. <\/p>\n<h3 id=\"thanh-thao-ngoai-ngu\" style=\"text-align:justify\"><span class=\"ez-toc-section\" id=\"Thanh_thao_ngoai_ngu\"><\/span>Th\u00e0nh th\u1ea1o ngo\u1ea1i ng\u1eef<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align:justify\">Kh\u00f4ng c\u1ea7n ph\u1ea3i bi\u1ebft nhi\u1ec1u ng\u00f4n ng\u1eef n\u01b0\u1edbc ngo\u00e0i, nh\u01b0ng t\u00e0i kho\u1ea3n kh\u00f3a th\u1ea5p nh\u1ea5t \u0111\u00f2i h\u1ecfi \u00edt nh\u1ea5t l\u00e0 ti\u1ebfng Anh. B\u1edfi v\u00ec trong th\u1ef1c t\u1ebf, h\u1ecd c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng qu\u1ed1c t\u1ebf quan tr\u1ecdng, th\u00e0nh th\u1ea1o ti\u1ebfng Anh c\u00f3 th\u1ec3 gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 v\u00e0 hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n<h3 id=\"giao-tiep-thuyet-phuc-dam-phan\" style=\"text-align:justify\"><span class=\"ez-toc-section\" id=\"Truyen_thong_thuyet_phuc_dam_phan\"><\/span>Truy\u1ec1n th\u00f4ng, thuy\u1ebft ph\u1ee5c, \u0111\u00e0m ph\u00e1n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align:justify\">L\u00e0 \u0111\u1ea1i di\u1ec7n c\u1ee7a m\u1ed9t doanh nghi\u1ec7p \u0111\u00e0m ph\u00e1n v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng quan tr\u1ecdng, kh\u1ea3 n\u0103ng giao ti\u1ebfp v\u00e0 thuy\u1ebft ph\u1ee5c c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c t\u00e0i kho\u1ea3n quan tr\u1ecdng c\u1ee7a H\u1ed3i gi\u00e1o \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ea3m b\u1ea3o m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi h\u1ecd.<\/p>\n<p style=\"text-align:justify\">Ngo\u00e0i vi\u1ec7c c\u00f3 chuy\u00ean m\u00f4n \u0111\u1ec3 \u0111\u00e0m ph\u00e1n, giao ti\u1ebfp l\u00e0nh ngh\u1ec1 s\u1ebd gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh \u0111\u00e0m ph\u00e1n, trao quy\u1ec1n cho kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 giao ph\u00f3 c\u00e1c d\u1ef1 \u00e1n cho c\u00f4ng ty.<\/p>\n<p style=\"text-align:justify\">\u0110\u1eb7c bi\u1ec7t l\u00e0 khi c\u00f3 xung \u0111\u1ed9t v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng, ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n quan tr\u1ecdng c\u1ea7n bi\u1ebft c\u00e1ch n\u00f3i chuy\u1ec7n \u0111\u1ec3 l\u00e0m d\u1ecbu kh\u00e1ch h\u00e0ng, hi\u1ec3u v\u1ea5n \u0111\u1ec1 v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1ea3i quy\u1ebft nhanh ch\u00f3ng.<\/p>\n<p style=\"text-align:justify\"><em>&gt;&gt; T\u00e0i li\u1ec7u tham kh\u1ea3o: <\/em><\/p>\n<ul>\n<li style=\"text-align:justify\"><em>Kh\u00f3a h\u1ecdc k\u1ef9 n\u0103ng giao ti\u1ebfp<\/em><\/li>\n<li style=\"text-align:justify\"><em>Kh\u00f3a h\u1ecdc k\u1ef9 n\u0103ng \u0111\u00e0m ph\u00e1n<\/em><\/li>\n<\/ul>\n<p style=\"text-align:center\"><img decoding=\"async\" alt=\"Giao ti\u1ebfp th\u00e0nh th\u1ea1o s\u1ebd gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh \u0111\u00e0m ph\u00e1n v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/key-account-manager-can-kha-nang-dam-phan.jpg\" style=\"height:525px;width:1000px\"><\/p>\n<h3 id=\"ky-nang-lanh-dao\" style=\"text-align:justify\"><span class=\"ez-toc-section\" id=\"Ky_nang_lanh_dao\"><\/span>K\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align:justify\">C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u b\u1ed9 ph\u1eadn\/ph\u00f2ng ban kh\u00e1c nhau trong doanh nghi\u1ec7p, v\u00ec v\u1eady l\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc s\u1ebd gi\u00fap h\u1ecd l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u00e0 linh ho\u1ea1t h\u01a1n.<\/p>\n<p style=\"text-align:justify\">\u0110\u1ed3ng th\u1eddi, c\u00e1c k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh l\u00e3nh \u0111\u1ea1o c\u00e1c b\u1ed9 ph\u1eadn c\u1ee7a h\u1ecd th\u1ef1c hi\u1ec7n t\u1ed1t d\u1ef1 \u00e1n, thi\u1ebft l\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c, v\u1edbi nhi\u1ec1u \u0111\u1ed9ng l\u1ef1c, gi\u1eef ch\u00e2n t\u00e0i n\u0103ng \u0111\u1ec3 gi\u1eef v\u00e0 \u0111i c\u00f9ng h\u1ecd trong c\u00e1c d\u1ef1 \u00e1n kh\u00f3 kh\u0103n s\u1eafp t\u1edbi.<\/p>\n<p style=\"text-align:justify\">Ngo\u00e0i ra, h\u1ecd \u0111\u00f3ng vai tr\u00f2 l\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o trong vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh c\u1ea7n th\u1ec3 hi\u1ec7n s\u1ef1 t\u1ef1 tin, t\u1ea7m nh\u00ecn v\u00e0 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng v\u00e0 t\u00f4n tr\u1ecdng kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align:justify\"><em>&gt;&gt; T\u00e0i li\u1ec7u tham kh\u1ea3o: <\/em><em>Ch\u01b0\u01a1ng tr\u00ecnh l\u00e3nh \u0111\u1ea1o SLII\u00ae c\u1ee7a Blanchard<\/em><\/p>\n<h3 id=\"chiu-duoc-ap-luc-cong-viec\" style=\"text-align:justify\"><span class=\"ez-toc-section\" id=\"Hieu_ap_luc_cong_viec\"><\/span>Hi\u1ec3u \u00e1p l\u1ef1c c\u00f4ng vi\u1ec7c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align:justify\">V\u1edbi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u1eefng th\u00e1ch th\u1ee9c thu h\u00fat th\u1ecb ph\u1ea7n v\u00e0 nhu c\u1ea7u t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng quan tr\u1ecdng v\u00e0 ti\u1ec1m n\u0103ng cho c\u00e1c doanh nghi\u1ec7p ng\u00e0y nay, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u ph\u1ea3i ch\u1ecbu \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c \u00e1p l\u1ef1c cao.<\/p>\n<p style=\"text-align:justify\">C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh \u0111\u00f3ng m\u1ed9t vai tr\u00f2 r\u1ea5t l\u1edbn trong vi\u1ec7c mang l\u1ea1i doanh thu v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p, \u0111\u00f2i h\u1ecfi s\u1ef1 b\u00ecnh t\u0129nh, ki\u00ean nh\u1eabn v\u00e0 linh ho\u1ea1t trong c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u1ea9n c\u1ea5p, v\u00e0 khuy\u1ebfn kh\u00edch v\u00e0 h\u1ed7 tr\u1ee3 c\u1ea5p d\u01b0\u1edbi c\u1ee7a h\u1ecd trong n\u1ed7 l\u1ef1c v\u01b0\u1ee3t qua c\u00e1c giai \u0111o\u1ea1n c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n.<\/p>\n<p style=\"text-align:justify\"><em>&gt;&gt; T\u00e0i li\u1ec7u tham kh\u1ea3o: Kh\u00f3a h\u1ecdc n\u00e0y t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean<\/em><\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cac_ky_nang_mem_khac_yeu_cau_thiet_bi\"><\/span>C\u00e1c k\u1ef9 n\u0103ng m\u1ec1m kh\u00e1c y\u00eau c\u1ea7u thi\u1ebft b\u1ecb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\n<p>K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian<\/p>\n<\/li>\n<li>\n<p>Kh\u1ea3 n\u0103ng t\u01b0 duy ph\u00ea ph\u00e1n<\/p>\n<\/li>\n<li>\n<p>K\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m<\/p>\n<\/li>\n<li>\n<p>K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd<\/p>\n<\/li>\n<li>\n<p>K\u1ef9 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch<\/p>\n<\/li>\n<li>\n<p>K\u1ef9 n\u0103ng quan s\u00e1t<\/p>\n<\/li>\n<li>\n<p>K\u1ef9 n\u0103ng n\u00f3i<\/p>\n<\/li>\n<li>\n<p>K\u1ef9 n\u0103ng ki\u1ec3m so\u00e1t c\u1ea3m x\u00fac<\/p>\n<\/li>\n<li>\n<p>K\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/p>\n<\/li>\n<li>\n<p>K\u1ef9 n\u0103ng \u0111\u00e0m ph\u00e1n<\/p>\n<\/li>\n<li>\n<p>K\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c<\/p>\n<\/li>\n<li>\n<p>K\u1ef9 n\u0103ng giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/li>\n<li>\n<p>K\u1ef9 n\u0103ng nghe<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align:center\"><img decoding=\"async\" alt=\"Ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng ch\u1ecbu \u0111\u01b0\u1ee3c \u00e1p l\u1ef1c cao\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/key-account-manager-can-chiu-duoc-ap-luc.jpg\" style=\"height:525px;width:1000px\"><\/p>\n<h2 id=\"mot-so-cau-hoi-thuong-gap-ve-vi-tri-key-account-manager\"><span class=\"ez-toc-section\" id=\"Mot_so_Cau_hoi_thuong_gap_ve_nguoi_quan_ly_tai_khoan_chinh\"><\/span>M\u1ed9t s\u1ed1 C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>1. Ngo\u00e0i ti\u1ebfp th\u1ecb c\u1ee7a \u0111\u1ea1i l\u00fd, nh\u1eefng doanh nghi\u1ec7p kh\u00e1c c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c t\u00e0i kho\u1ea3n n\u00e0o l\u00e0m vi\u1ec7c?<\/p>\n<p style=\"text-align:justify\">Ngo\u00e0i kinh doanh c\u01a1 quan ti\u1ebfp th\u1ecb, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n l\u1edbn c\u0169ng r\u1ea5t ph\u1ed5 bi\u1ebfn trong c\u00e1c c\u00f4ng ty B2B.<\/p>\n<p style=\"text-align:justify\">Trong kinh doanh s\u1ea3n xu\u1ea5t, ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh s\u1ebd qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng quan tr\u1ecdng. H\u1ecd ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u00ecm ki\u1ebfm v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c c\u01a1 h\u1ed9i kinh doanh m\u1edbi v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n<p style=\"text-align:justify\">Trong c\u00e1c c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 th\u00f4ng tin, ph\u1ea7n m\u1ec1m, &#8230; Tr\u00ecnh qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh s\u1ebd qu\u1ea3n l\u00fd c\u00e1c t\u00e0i kho\u1ea3n kh\u00e1ch h\u00e0ng quan tr\u1ecdng, t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i th\u00edch c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align:justify\">Trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nh\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n, t\u00e0i ch\u00ednh v\u00e0 b\u1ea3o hi\u1ec3m, ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh c\u0169ng l\u00e0 m\u1ed9t v\u1ecb tr\u00ed quan tr\u1ecdng \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c kh\u00e1ch h\u00e0ng quan tr\u1ecdng, th\u00fac \u0111\u1ea9y v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi h\u1ecd.<\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" alt=\"Ngo\u00e0i kinh doanh c\u1ee7a c\u01a1 quan ti\u1ebfp th\u1ecb, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n l\u1edbn c\u0169ng r\u1ea5t ph\u1ed5 bi\u1ebfn trong kinh doanh B2B\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/key-account-manager-tai-doanh-nghiep-b2b.jpg\" style=\"height:525px;width:1000px\"><\/p>\n<p>2. Ki\u1ebfn th\u1ee9c \u0111\u1ec3 h\u1ecdc \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh l\u00e0 g\u00ec?<\/p>\n<p style=\"text-align:justify\">\u0110\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n quan tr\u1ecdng, h\u00e3y h\u1ecdc kinh t\u1ebf nh\u01b0 qu\u1ea3ng c\u00e1o, kinh doanh, b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb, ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, PR, t\u1ed5 ch\u1ee9c truy\u1ec1n th\u00f4ng, &#8230; c\u1ed1 g\u1eafng t\u00edch l\u0169y kinh nghi\u1ec7m \u0111\u1ec3 tho\u00e1t kh\u1ecfi chi\u1ebfn tranh t\u1eeb c\u00e1c d\u1ef1 \u00e1n trong t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n v\u00e0 t\u1eeb t\u1eeb leo l\u00ean v\u1ecb tr\u00ed qu\u1ea3n l\u00fd.<\/p>\n<p style=\"text-align:justify\">Ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 m\u00e0 kh\u00f4ng \u0111\u1ebfn g\u1ea7n c\u00e1c b\u1ed9 ph\u1eadn\/b\u1ed9 ph\u1eadn kh\u00e1c. Do \u0111\u00f3, m\u1ed9t khi h\u1ee3p \u0111\u1ed3ng v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u, ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ch\u00ednh c\u1ea7n chia s\u1ebb v\u00e0 tr\u00ecnh b\u00e0y th\u00f4ng tin r\u00f5 r\u00e0ng trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n v\u00e0 li\u00ean t\u1ee5c trao \u0111\u1ed5i n\u00f3 v\u1edbi c\u00e1c ph\u1ea7n kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ti\u1ebfn tr\u00ecnh v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng vi\u1ec7c.<\/p>\n<p style=\"text-align:justify\"><em>&gt;&gt; T\u00e0i li\u1ec7u tham kh\u1ea3o: Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd cho tr\u01b0\u1eddng doanh nh\u00e2n t\u1ed1c \u0111\u1ed9<\/em><\/p>\n<p>Ngu\u1ed3n: <a href=\"https:\/\/www.ckconitsha.com\/vn\/\">https:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>80% doanh nghi\u1ec7p \u0111\u1ebfn t\u1eeb 20% kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a m\u00ecnh. \u0110\u00e2y c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 tr\u01b0\u1eddng h\u1ee3p cho t\u1ea5t c\u1ea3, nh\u01b0ng \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p ng\u00e0y nay, nguy\u00ean t\u1eafc n\u00e0y v\u1eabn c\u00f2n \u0111\u00fang. Nh\u1eefng &#8220;kh\u00e1ch h\u00e0ng ch\u00ednh&#8221; n\u00e0y th\u01b0\u1eddng chi\u1ebfm ph\u1ea7n l\u1edbn t\u1ed5ng doanh thu c\u1ee7a c\u00f4ng ty. Do \u0111\u00f3,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-7809","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/7809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=7809"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/7809\/revisions"}],"predecessor-version":[{"id":8042,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/7809\/revisions\/8042"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=7809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=7809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=7809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}