{"id":7671,"date":"2025-04-03T19:19:03","date_gmt":"2025-04-03T12:19:03","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=7671"},"modified":"2025-06-28T21:05:04","modified_gmt":"2025-06-28T14:05:04","slug":"big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/","title":{"rendered":"Big data l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m &amp; \u1ee9ng d\u1ee5ng Big data v\u00e0o c\u00e1c ng\u00e0nh"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Big_data_la_gi\" >Big data l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Dac_trung_cua_Big_data\" >\u0110\u1eb7c tr\u01b0ng c\u1ee7a Big data<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Volume_%E2%80%93_Khoi_luong_du_lieu\" >Volume &#8211; Kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Velocity_%E2%80%93_Toc_do_xu_ly\" >Velocity &#8211; T\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Variety_%E2%80%93_Tinh_da_dang_linh_hoat\" >Variety &#8211; T\u00ednh \u0111a d\u1ea1ng, linh ho\u1ea1t<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Phan_loai_Big_data\" >Ph\u00e2n lo\u1ea1i Big data<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Du_lieu_co_cau_truc\" >D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Du_lieu_phi_cau_truc\" >D\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Du_lieu_ban_cau_truc\" >D\u1eef li\u1ec7u b\u00e1n c\u1ea5u tr\u00fac<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Vai_tro_cua_Big_data_trong_doanh_nghiep\" >Vai tr\u00f2 c\u1ee7a Big data trong doanh nghi\u1ec7p<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Cai_thien_trai_nghiem_khach_hang\" >C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Nang_cao_nang_suat\" >N\u00e2ng cao n\u0103ng su\u1ea5t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Toi_uu_hoa_hieu_suat_ca_nhan\" >T\u1ed1i \u01b0u ho\u00e1 hi\u1ec7u su\u1ea5t c\u00e1 nh\u00e2n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Giam_thieu_rui_ro_nho_phat_hien_gian_lan\" >Gi\u1ea3m thi\u1ec3u r\u1ee7i ro nh\u1edd ph\u00e1t hi\u1ec7n gian l\u1eadn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Toi_uu_hoa_gia_ca\" >T\u1ed1i \u01b0u ho\u00e1 gi\u00e1 c\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Nam_bat_duoc_cac_giao_dich_tai_chinh\" >N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c giao d\u1ecbch t\u00e0i ch\u00ednh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Ho_tro_doi_moi\" >H\u1ed7 tr\u1ee3 \u0111\u1ed5i m\u1edbi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Tang_cuong_su_thich_nghi_sang_tao\" >T\u0103ng c\u01b0\u1eddng s\u1ef1 th\u00edch nghi, s\u00e1ng t\u1ea1o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Cach_thuc_hoat_dong_cua_Big_data\" >C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Big data\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#1_Thu_thap\" >1. Thu th\u1eadp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#2_Luu_tru\" >2. L\u01b0u tr\u1eef<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#3_Xu_ly_va_Phan_tich\" >3. X\u1eed l\u00fd v\u00e0 Ph\u00e2n t\u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#4_Su_dung_va_Truc_quan_hoa\" >4. S\u1eed d\u1ee5ng v\u00e0 Tr\u1ef1c quan h\u00f3a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Linh_vuc_ung_dung_tot_nhat_Big_data\" >L\u0129nh v\u1ef1c \u1ee9ng d\u1ee5ng t\u1ed1t nh\u1ea5t Big data<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Ngan_hang\" >Ng\u00e2n h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Giao_duc\" >Gi\u00e1o d\u1ee5c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Nganh_ban_le\" >Ng\u00e0nh b\u00e1n l\u1ebb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Y_te\" >Y t\u1ebf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Truyen_thong_va_giai_tri\" >Truy\u1ec1n th\u00f4ng v\u00e0 gi\u1ea3i tr\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Digital_Marketing\" >Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Giao_thong_van_tai\" >Giao th\u00f4ng v\u1eadn t\u1ea3i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Dich_vu_khach_hang\" >D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Dua_Big_data_vao_hoat_dong_doanh_nghiep\" >\u0110\u01b0a Big data v\u00e0o ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Len_chien_luoc_cho_Big_data\" >L\u00ean chi\u1ebfn l\u01b0\u1ee3c cho Big data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Xac_dinh_cac_nguon_cua_Big_data\" >X\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n c\u1ee7a Big data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Truy_cap_quan_ly_va_luu_tru_Big_data\" >Truy c\u1eadp, qu\u1ea3n l\u00fd v\u00e0 l\u01b0u tr\u1eef Big data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Phan_tich_Big_data\" >Ph\u00e2n t\u00edch Big data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Dua_ra_quyet_dinh_hop_ly\" >\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh h\u1ee3p l\u00fd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Co_so_ha_tang_IT_de_ho_tro_Big_Data\" >C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng IT \u0111\u1ec3 h\u1ed7 tr\u1ee3 Big Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Cac_cong_nghe_dac_biet_danh_cho_Big_data\" >C\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho Big data<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#He_sinh_thai_Hadoop\" >H\u1ec7 sinh th\u00e1i Hadoop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Apache_Spark\" >Apache Spark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Data_lakes\" >Data lakes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#NoSQL_Databases\" >NoSQL Databases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#In-memory_databases\" >In-memory databases<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#So_sanh_Big_data_va_Data_mining\" >So s\u00e1nh Big data v\u00e0 Data mining<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Thach_thuc_kho_khan_khi_su_dung_Big_data\" >Th\u00e1ch th\u1ee9c, kh\u00f3 kh\u0103n khi s\u1eed d\u1ee5ng Big data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Hoc_Big_Data_bat_dau_tu_dau_Chuyen_nganh_nao_phu_hop\" >H\u1ecdc Big Data b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u? Chuy\u00ean ng\u00e0nh n\u00e0o ph\u00f9 h\u1ee3p?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Cac_nguon_tai_lieu_tham_khao_ve_Big_data\" >C\u00e1c ngu\u1ed3n t\u00e0i li\u1ec7u tham kh\u1ea3o v\u1ec1 Big data<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Sach_ve_Big_data\" >S\u00e1ch v\u1ec1 Big data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Khoa_hoc_truc_tuyen\" >Kho\u00e1 h\u1ecdc tr\u1ef1c tuy\u1ebfn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Trang_web_va_blog_chuyen_nganh\" >Trang web v\u00e0 blog chuy\u00ean ng\u00e0nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Tai_lieu_truc_tuyen_va_huong_dan\" >T\u00e0i li\u1ec7u tr\u1ef1c tuy\u1ebfn v\u00e0 h\u01b0\u1edbng d\u1eabn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/www.ckconitsha.com\/vn\/big-data-la-gi-dac-diem-ung-dung-big-data-vao-cac-nganh\/#Tap_chi_va_nghien_cuu_khoa_hoc\" >T\u1ea1p ch\u00ed v\u00e0 nghi\u00ean c\u1ee9u khoa h\u1ecdc<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">Big data ra \u0111\u1eddi l\u00e0 s\u1ef1 t\u1ea5t y\u1ebfu c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ngh\u1ec7 4.0 c\u00f9ng s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng Internet. Big data gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u00ecm hi\u1ec3u, ph\u00e2n t\u00edch v\u00e0 n\u1eafm \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng, mang l\u1ea1i quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c trong kinh doanh.<\/p>\n<h2 id=\"big-data-la-gi\"><span class=\"ez-toc-section\" id=\"Big_data_la_gi\"><\/span>Big data l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Big data l\u00e0 c\u00e1c t\u1eadp d\u1eef li\u1ec7u r\u1ea5t l\u1edbn v\u00e0 ph\u1ee9c t\u1ea1p, r\u1ea5t kh\u00f3 \u0111\u1ec3 qu\u1ea3n l\u00fd, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 x\u1eed l\u00fd d\u1eef li\u1ec7u truy\u1ec1n th\u1ed1ng. \u0110i\u1ec1u quan tr\u1ecdng c\u1ee7a big data l\u00e0 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch v\u00e0 t\u00ecm hi\u1ec3u th\u00f4ng tin t\u1eeb nh\u1eefng t\u1eadp d\u1eef li\u1ec7u n\u00e0y, v\u00ec ch\u00fang th\u01b0\u1eddng ch\u1ee9a nhi\u1ec1u th\u00f4ng tin ti\u1ec1m \u1ea9n v\u00e0 gi\u00e1 tr\u1ecb quan tr\u1ecdng.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5 nh\u01b0 ph\u01b0\u01a1ng ph\u00e1p c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung \u0111\u1ec1 xu\u1ea5t cho m\u1ed7i ng\u01b0\u1eddi tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng Spotify, Netflix, Youtube, c\u00e1c n\u1ec1n t\u1ea3ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee, Lazada,&#8230;<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Big data l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p d\u1eef li\u1ec7u \u0111\u1ed3 s\u1ed9 v\u00e0 ph\u1ee9c t\u1ea1p, r\u1ea5t kh\u00f3 qu\u1ea3n l\u00fd b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 x\u1eed l\u00fd d\u1eef li\u1ec7u truy\u1ec1n th\u1ed1ng\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/khai-niem-big-data.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"dac-trung-cua-big-data\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Dac_trung_cua_Big_data\"><\/span>\u0110\u1eb7c tr\u01b0ng c\u1ee7a Big data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u1eb7c tr\u01b0ng c\u1ee7a Big data bao g\u1ed3m 3 y\u1ebfu t\u1ed1 ch\u00ednh, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;3V&#8221;: l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn (volume), t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd nhanh (velocity) v\u00e0 t\u00ednh \u0111a d\u1ea1ng, linh ho\u1ea1t (variety).<\/p>\n<ol>\n<li>Volume &#8211; Kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u<\/li>\n<li>Velocity &#8211; T\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd<\/li>\n<li>Variety &#8211; T\u00ednh \u0111a d\u1ea1ng, linh ho\u1ea1t<\/li>\n<\/ol>\n<h3 id=\"volume\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Volume_%E2%80%93_Khoi_luong_du_lieu\"><\/span>Volume &#8211; Kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Big data l\u00e0 thu\u1eadt ng\u1eef n\u00f3i v\u1ec1 kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn, k\u00edch th\u01b0\u1edbc l\u1edbn. X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a d\u1eef li\u1ec7u v\u00e0 k\u00edch th\u01b0\u1edbc d\u1eef li\u1ec7u l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft, n\u1ebfu kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn, \u0111\u00f3 ch\u00ednh l\u00e0 Big data.<\/p>\n<p style=\"text-align: justify\">Volume l\u00e0 kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p thu th\u1eadp t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau, nh\u01b0 IoT (Internet of Things), video, giao d\u1ecbch kinh doanh, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i,&#8230;<\/p>\n<p style=\"text-align: justify\">Khi c\u00f4ng ngh\u1ec7 ch\u01b0a c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc, vi\u1ec7c l\u01b0u tr\u1eef l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn. Tuy nhi\u00ean ng\u00e0y nay, c\u00e1c n\u1ec1n t\u1ea3ng l\u01b0u tr\u1eef gi\u00e1 th\u00e0nh r\u1ebb nh\u01b0 Hadoop v\u00e0 Data lake xu\u1ea5t hi\u1ec7n, vi\u1ec7c l\u01b0u tr\u1eef \u0111\u00e3 tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u.<\/p>\n<h3 id=\"velocity\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Velocity_%E2%80%93_Toc_do_xu_ly\"><\/span>Velocity &#8211; T\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">D\u1ef1a v\u00e0o t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd c\u1ee7a lu\u1ed3ng d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 Big data hay kh\u00f4ng. Th\u01b0\u1eddng th\u00ec t\u1ed1c \u0111\u1ed9 c\u1ee7a lu\u1ed3ng d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp v\u00e0o b\u1ed9 nh\u1edb cao h\u01a1n so v\u1edbi khi \u0111\u01b0\u1ee3c ghi v\u00e0o \u0111\u0129a. \u0110\u1eb7c bi\u1ec7t l\u00e0 ng\u00e0y nay, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a IoT, c\u00e1c lu\u1ed3ng d\u1eef li\u1ec7u truy\u1ec1n t\u1ea3i v\u1edbi t\u1ed1c \u0111\u1ed9 c\u1ef1c nhanh v\u00e0 ch\u00fang ph\u1ea3i \u0111\u01b0\u1ee3c x\u1eed l\u00fd k\u1ecbp th\u1eddi.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5: Tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i Facebook, c\u00e1c th\u00f4ng b\u00e1o nh\u01b0 status, tweet,&#8230; \u0111\u00e3 c\u0169 s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m v\u00e0 b\u1ecb qu\u00ean l\u00e3ng nhanh ch\u00f3ng. D\u1eef li\u1ec7u gi\u1edd \u0111\u00e2y \u0111\u01b0\u1ee3c t\u00ednh g\u1ea7n nh\u01b0 v\u00e0o th\u1eddi gian th\u1ef1c v\u00e0 t\u1ed1c \u0111\u1ed9 c\u1eadp nh\u1eadt th\u00f4ng tin d\u01b0\u1eddng nh\u01b0 gi\u1ea3m xu\u1ed1ng \u0111\u01a1n v\u1ecb mili gi\u00e2y.<\/p>\n<h3 id=\"variety\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Variety_%E2%80%93_Tinh_da_dang_linh_hoat\"><\/span>Variety &#8211; T\u00ednh \u0111a d\u1ea1ng, linh ho\u1ea1t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1eb7c tr\u01b0ng ti\u1ebfp theo c\u1ee7a Big data ch\u00ednh l\u00e0 t\u00ednh \u0111a d\u1ea1ng, linh ho\u1ea1t, \u1edf d\u1ea1ng c\u1ea5u tr\u00fac v\u00e0 phi c\u1ea5u tr\u00fac, bao g\u1ed3m d\u1eef li\u1ec7u s\u1ed1, Email, Video, \u00e2m thanh, giao d\u1ecbch t\u00e0i ch\u00ednh,&#8230; T\u00ednh \u0111a d\u1ea1ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 ch\u00ednh m\u00e0 l\u0129nh v\u1ef1c Big data c\u1ea7n ph\u1ea3i gi\u1ea3i quy\u1ebft.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"\u0110\u1eb7c tr\u01b0ng c\u1ee7a Big data bao g\u1ed3m Volume, Velocity, Variety, Veracity, Value, Relationality\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/dac-trung-cua-big-data.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<p>Ngo\u00e0i 3 \u0111\u1eb7c tr\u01b0ng ch\u00ednh tr\u00ean c\u1ee7a Doug Laney, th\u00ec c\u00f2n c\u00f3 th\u00eam r\u1ea5t nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c x\u00e1c \u0111\u1ecbnh \u0111\u1eb7c tr\u01b0ng c\u1ee7a Big data, bao g\u1ed3m: Veracity (X\u00e1c th\u1ef1c), Value (Gi\u00e1 tr\u1ecb), Relationality (M\u1ed1i quan h\u1ec7),&#8230;<\/p>\n<h2 id=\"phan-loai-big-data\"><span class=\"ez-toc-section\" id=\"Phan_loai_Big_data\"><\/span>Ph\u00e2n lo\u1ea1i Big data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Big data th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i d\u1ef1a tr\u00ean 3 y\u1ebfu t\u1ed1 d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn: D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac v\u00e0 d\u1eef li\u1ec7u b\u00e1n c\u1ea5u tr\u00fac.<\/p>\n<ol>\n<li>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/li>\n<li>D\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac<\/li>\n<li>D\u1eef li\u1ec7u b\u00e1n c\u1ea5u tr\u00fac<\/li>\n<\/ol>\n<h3 id=\"du-lieu-co-cau-truc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Du_lieu_co_cau_truc\"><\/span>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c xem l\u00e0 d\u1eef li\u1ec7u \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 t\u00ecm ki\u1ebfm. N\u00f3 l\u00e0 nh\u1eefng d\u1eef li\u1ec7u c\u00f3 th\u1ec3 truy c\u1eadp, l\u01b0u tr\u1eef v\u00e0 x\u1eed l\u00fd \u1edf \u0111\u1ecbnh d\u1ea1ng c\u1ed1 \u0111\u1ecbnh. C\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i d\u1ec5 d\u00e0ng, cho ph\u00e9p c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 qu\u1ea3n tr\u1ecb vi\u00ean c\u01a1 s\u1edf d\u1eef li\u1ec7u x\u00e1c \u0111\u1ecbnh c\u00e1c thu\u1eadt to\u00e1n \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 ph\u00e2n t\u00edch.<\/p>\n<h3 id=\"du-lieu-phi-cau-truc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Du_lieu_phi_cau_truc\"><\/span>D\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">D\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac l\u00e0 b\u1ea5t k\u1ef3 t\u1eadp h\u1ee3p d\u1eef li\u1ec7u n\u00e0o kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c ho\u1eb7c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng. Lo\u1ea1i d\u1eef li\u1ec7u n\u00e0y h\u1ed7n lo\u1ea1n, kh\u00f3 x\u1eed l\u00fd, kh\u00f3 hi\u1ec3u v\u00e0 \u0111\u00e1nh gi\u00e1. N\u00f3 kh\u00f4ng c\u00f3 c\u1ea5u tr\u00fac c\u1ed1 \u0111\u1ecbnh v\u00e0 c\u00f3 th\u1ec3 thay \u0111\u1ed5i v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau. D\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac bao g\u1ed3m c\u00e1c nh\u1eadn x\u00e9t, tweet, l\u01b0\u1ee3t chia s\u1ebb, b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, video tr\u00ean YouTube m\u00e0 ng\u01b0\u1eddi d\u00f9ng xem,&#8230;<\/p>\n<h3 id=\"du-lieu-ban-cau-truc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Du_lieu_ban_cau_truc\"><\/span>D\u1eef li\u1ec7u b\u00e1n c\u1ea5u tr\u00fac<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">D\u1eef li\u1ec7u b\u00e1n c\u1ea5u tr\u00fac l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac. Email l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u00ec ch\u00fang bao g\u1ed3m d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac trong n\u1ed9i dung th\u01b0, c\u0169ng nh\u01b0 nhi\u1ec1u thu\u1ed9c t\u00ednh t\u1ed5 ch\u1ee9c kh\u00e1c nh\u01b0 ng\u01b0\u1eddi g\u1eedi, ng\u01b0\u1eddi nh\u1eadn, ch\u1ee7 \u0111\u1ec1 v\u00e0 ng\u00e0y th\u00e1ng. C\u00e1c thi\u1ebft b\u1ecb s\u1eed d\u1ee5ng g\u1eafn th\u1ebb \u0111\u1ecba l\u00fd, th\u1eddi gian c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac b\u00ean c\u1ea1nh n\u1ed9i dung phi c\u1ea5u tr\u00fac.\u00a0<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Big data bao g\u1ed3m d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, phi c\u1ea5u tr\u00fac v\u00e0 b\u00e1n c\u1ea5u tr\u00fac\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/phan-loai-big-data.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"vai-tro-cua-big-data\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Vai_tro_cua_Big_data_trong_doanh_nghiep\"><\/span>Vai tr\u00f2 c\u1ee7a Big data trong doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">V\u1edbi kh\u1ea3 n\u0103ng thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 x\u1eed l\u00fd c\u00e1c d\u1eef li\u1ec7u l\u1edbn, ph\u1ee9c t\u1ea1p, Big data \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng v\u00e0 thi\u1ebft y\u1ebfu trong c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n<ol>\n<li>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/li>\n<li>N\u00e2ng cao n\u0103ng su\u1ea5t<\/li>\n<li>T\u1ed1i \u01b0u ho\u00e1 hi\u1ec7u su\u1ea5t c\u00e1 nh\u00e2n<\/li>\n<li>Gi\u1ea3m thi\u1ec3u r\u1ee7i ro nh\u1edd ph\u00e1t hi\u1ec7n gian l\u1eadn<\/li>\n<li>T\u1ed1i \u01b0u ho\u00e1 gi\u00e1 c\u1ea3<\/li>\n<li>N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c giao d\u1ecbch t\u00e0i ch\u00ednh<\/li>\n<li>H\u1ed7 tr\u1ee3 \u0111\u1ed5i m\u1edbi<\/li>\n<li>T\u0103ng c\u01b0\u1eddng s\u1ef1 th\u00edch nghi, s\u00e1ng t\u1ea1o<\/li>\n<\/ol>\n<h3 id=\"cai-thien-trai-nghiem-khach-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cai_thien_trai_nghiem_khach_hang\"><\/span>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Big data gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch, th\u1ea5u hi\u1ec3u v\u00e0 nh\u1eafm \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh vi, xu h\u01b0\u1edbng mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi d\u1ef1 \u0111o\u00e1n t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng t\u01b0\u01a1ng lai \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n<p style=\"text-align: justify\">Big data cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd m\u00e0 kh\u00f4ng ph\u1ea3i chi nhi\u1ec1u ti\u1ec1n cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00f4ng hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch theo d\u00f5i c\u00e1c giao d\u1ecbch t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng (POS) v\u00e0 mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Big data \u0111\u1ec3 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p style=\"text-align: justify\">S\u1eed d\u1ee5ng nh\u1eefng nghi\u00ean c\u1ee9u s\u00e2u s\u1eafc n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 m\u1ee5c ti\u00eau \u0111\u00fang h\u01b0\u1edbng, \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Big data gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch, th\u1ea5u hi\u1ec3u v\u00e0 nh\u1eafm \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/big-data-giup-cai-thien-trai-nghiem-khach-hang.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h3 id=\"nang-cao-nang-suat\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Nang_cao_nang_suat\"><\/span>N\u00e2ng cao n\u0103ng su\u1ea5t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">C\u00e1c c\u00f4ng c\u1ee5 Big data hi\u1ec7n \u0111\u1ea1i gi\u00fap c\u00e1c nh\u00e0 khoa h\u1ecdc v\u00e0 nh\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 th\u1ec3 ki\u1ec3m tra hi\u1ec7u qu\u1ea3 l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3, gi\u00fap h\u1ecd c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan nhanh v\u1ec1 d\u1eef li\u1ec7u.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ed3ng th\u1eddi, ch\u00fang cho ph\u00e9p c\u00e1c nh\u00e0 khoa h\u1ecdc v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c \u0111\u01b0\u1eddng d\u1eabn d\u1eef li\u1ec7u, cho ph\u00e9p h\u1ecd ch\u1ecdn c\u00e1ch ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n, t\u1eeb \u0111\u00f3 gi\u00fap t\u0103ng n\u0103ng su\u1ea5t.<\/p>\n<h3 id=\"toi-uu-hoa-hieu-suat-ca-nhan\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Toi_uu_hoa_hieu_suat_ca_nhan\"><\/span>T\u1ed1i \u01b0u ho\u00e1 hi\u1ec7u su\u1ea5t c\u00e1 nh\u00e2n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">V\u1edbi Big data, gi\u1edd \u0111\u00e2y ch\u00fang ta c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng nh\u1eefng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o t\u1eeb c\u00e1c thi\u1ebft b\u1ecb ti\u1ec7n l\u1ee3i nh\u01b0 \u0111\u1ed3ng h\u1ed3 th\u00f4ng minh ho\u1eb7c v\u00f2ng \u0111eo tay th\u00f4ng minh. Nh\u1eefng d\u1eef li\u1ec7u t\u1eeb ng\u01b0\u1eddi d\u00f9ng \u0111em l\u1ea1i cho doanh nghi\u1ec7p c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 xu h\u01b0\u1edbng, k\u1ef3 v\u1ecdng mua h\u00e0ng, nh\u1eb1m x\u00e2y d\u1ef1ng m\u1ed9t l\u1ed9 tr\u00ecnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3, \u0111\u00fang \u0111\u1eafn.<\/p>\n<h3 id=\"giam-thieu-rui-ro-nho-phat-hien-gian-lan\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Giam_thieu_rui_ro_nho_phat_hien_gian_lan\"><\/span>Gi\u1ea3m thi\u1ec3u r\u1ee7i ro nh\u1edd ph\u00e1t hi\u1ec7n gian l\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Big data \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong vi\u1ec7c c\u1ea3i thi\u1ec7n b\u1ea3o m\u1eadt v\u00e0 g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c th\u1ef1c thi c\u00e1c quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt. Nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn \u0111\u1ec3 ph\u00e1t hi\u1ec7n v\u00e0 k\u1ecbp th\u1eddi ng\u0103n ch\u1eb7n c\u00e1c giao d\u1ecbch gian l\u1eadn.<\/p>\n<p style=\"text-align: justify\">Trong m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay, doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng Big data \u0111\u1ec3 b\u1ea3o m\u1eadt quy\u1ec1n l\u1ee3i th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi ng\u0103n ch\u1eb7n r\u1ee7i ro t\u1eeb t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i.<\/p>\n<h3 id=\"toi-uu-hoa-gia-ca\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Toi_uu_hoa_gia_ca\"><\/span>T\u1ed1i \u01b0u ho\u00e1 gi\u00e1 c\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Big data c\u0169ng tham gia v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 cho doanh nghi\u1ec7p. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean c\u00e1c ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 gi\u00e1 c\u1ea3 c\u0169ng nh\u01b0 gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f9ng ph\u00e2n kh\u00fac v\u00e0 xu h\u01b0\u1edbng mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">Nh\u1edd \u0111\u00f3 c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u th\u1eddi gian \u0111i th\u1ecb tr\u01b0\u1eddng ph\u00e2n t\u00edch m\u00e0 v\u1eabn c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng. Big data \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t l\u1ee3i \u00edch gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a gi\u00e1 c\u1ea3, gia t\u0103ng l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n<h3 id=\"nam-bat-duoc-cac-giao-dich-tai-chinh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Nam_bat_duoc_cac_giao_dich_tai_chinh\"><\/span>N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c giao d\u1ecbch t\u00e0i ch\u00ednh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Vai tr\u00f2 ti\u1ebfp theo c\u1ee7a Big data l\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c giao d\u1ecbch t\u00e0i ch\u00ednh. Giao d\u1ecbch \u1edf t\u1ea7n s\u1ed1 cao (HFT) l\u00e0 n\u01a1i m\u00e0 d\u1eef li\u1ec7u l\u1edbn \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y r\u1ea5t nhi\u1ec1u, t\u1ea1i \u0111\u00e2y, c\u00e1c thu\u1eadt to\u00e1n Big data \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh giao d\u1ecbch.<\/p>\n<p style=\"text-align: justify\">R\u1ea5t nhi\u1ec1u c\u00e1c thanh to\u00e1n v\u00e0 giao d\u1ecbch \u0111i\u1ec7n t\u1eed di\u1ec5n ra ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ebf gi\u1edbi, Vi\u1ec7t Nam c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o c\u00e1c giao d\u1ecbch \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Big data s\u1ebd c\u00f3 nhi\u1ec1u l\u1ee3i \u00edch to l\u1edbn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/p>\n<h3 id=\"ho-tro-doi-moi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ho_tro_doi_moi\"><\/span>H\u1ed7 tr\u1ee3 \u0111\u1ed5i m\u1edbi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ed5i m\u1edbi kinh doanh d\u1ef1a tr\u00ean nh\u1eefng hi\u1ec3u bi\u1ebft m\u00e0 c\u00e1c nh\u00e0 ph\u00e2n t\u00edch kh\u00e1m ph\u00e1 th\u00f4ng qua Big data. Vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch bi\u1ebft \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ngh\u0129 g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n<p style=\"text-align: justify\">C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i \u0111\u01b0a ra quy tr\u00ecnh theo d\u00f5i, ph\u1ea3n h\u1ed3i, v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 trong th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ed3ng th\u1eddi c\u0169ng gi\u00fap gi\u00e1m s\u00e1t th\u1ecb tr\u01b0\u1eddng theo th\u1eddi gian th\u1ef1c, h\u1ed7 tr\u1ee3 \u0111\u1ed5i m\u1edbi k\u1ecbp th\u1eddi \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng.<\/p>\n<h3 id=\"tang-cuong-su-thich-nghi-sang-tao\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tang_cuong_su_thich_nghi_sang_tao\"><\/span>T\u0103ng c\u01b0\u1eddng s\u1ef1 th\u00edch nghi, s\u00e1ng t\u1ea1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Vi\u1ec7c ph\u00e2n t\u00edch Big data c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p tr\u1edf n\u00ean s\u00e1ng t\u1ea1o v\u00e0 d\u1ec5 th\u00edch nghi h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. Nh\u1edd ph\u00e2n t\u00edch, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 x\u1eed l\u00fd n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, linh ho\u1ea1t h\u01a1n.<\/p>\n<p style=\"text-align: justify\">Ngo\u00e0i ra, c\u00f3 s\u1eb5n nhi\u1ec1u d\u1eef li\u1ec7u c\u0169ng cho ph\u00e9p doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 r\u1ee7i ro, n\u00e2ng cao s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y cung c\u1ea5p cho nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u00e0 k\u1ecbp th\u1eddi.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Vi\u1ec7c ph\u00e2n t\u00edch Big data c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p tr\u1edf n\u00ean s\u00e1ng t\u1ea1o v\u00e0 d\u1ec5 th\u00edch nghi h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/big-data-giup-tang-su-sang-tao.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"cach-thuc-hoat-dong-cua-big-data\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cach_thuc_hoat_dong_cua_Big_data\"><\/span>C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Big data\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>V\u1edbi nh\u1eefng c\u00f4ng c\u1ee5 m\u1edbi \u0111i\u1ec1u ph\u1ed1i to\u00e0n b\u1ed9 chu tr\u00ecnh s\u1ed1ng c\u1ee7a d\u1eef li\u1ec7u, vi\u1ec7c thu th\u1eadp, b\u1ea3o qu\u1ea3n, v\u00e0 ph\u00e2n t\u00edch nh\u1eefng b\u1ed9 d\u1eef li\u1ec7u l\u1edbn \u0111\u1ec3 khai ph\u00e1 th\u00f4ng tin s\u00e2u r\u1ed9ng, gi\u00e1 tr\u1ecb \u0111\u00e3 tr\u1edf n\u00ean kh\u1ea3 thi v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt v\u00e0 kinh t\u1ebf nh\u1edd v\u00e0o c\u00f4ng ngh\u1ec7 Big Data. Th\u01b0\u1eddng th\u00ec, qu\u00e1 tr\u00ecnh x\u1eed l\u00fd Big Data bao g\u1ed3m m\u1ed9t chu\u1ed7i li\u00ean t\u1ee5c d\u1eef li\u1ec7u &#8211; t\u1eeb vi\u1ec7c thu th\u1eadp th\u00f4ng tin th\u00f4 cho \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n<ol>\n<li>Thu th\u1eadp<\/li>\n<li>L\u01b0u tr\u1eef<\/li>\n<li>X\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch<\/li>\n<li>S\u1eed d\u1ee5ng v\u00e0 tr\u1ef1c quan h\u00f3a<\/li>\n<\/ol>\n<h3 id=\"thu-thap\"><span class=\"ez-toc-section\" id=\"1_Thu_thap\"><\/span>1. Thu th\u1eadp<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Th\u00e1ch th\u1ee9c \u0111\u1ea7u ti\u00ean m\u00e0 nhi\u1ec1u t\u1ed5 ch\u1ee9c g\u1eb7p ph\u1ea3i khi x\u1eed l\u00fd Big Data l\u00e0 vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u th\u00f4 &#8211; bao g\u1ed3m giao d\u1ecbch, b\u1ea3n ghi, thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u kh\u00e1c. M\u1ed9t n\u1ec1n t\u1ea3ng Big Data hi\u1ec7u qu\u1ea3 s\u1ebd l\u00e0m cho giai \u0111o\u1ea1n n\u00e0y tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n, cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n nh\u1eadp c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u kh\u00e1c nhau &#8211; t\u1eeb d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ebfn kh\u00f4ng c\u1ea5u tr\u00fac &#8211; \u1edf m\u1ecdi t\u1ed1c \u0111\u1ed9, t\u1eeb th\u1eddi gian th\u1ef1c \u0111\u1ebfn x\u1eed l\u00fd theo l\u00f4.<\/p>\n<h3 id=\"luu-tru\"><span class=\"ez-toc-section\" id=\"2_Luu_tru\"><\/span>2. L\u01b0u tr\u1eef<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ecdi n\u1ec1n t\u1ea3ng Big Data \u0111\u1ec1u c\u1ea7n m\u1ed9t kho l\u01b0u tr\u1eef an to\u00e0n, c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng v\u00e0 b\u1ec1n v\u1eefng \u0111\u1ec3 ch\u1ee9a d\u1eef li\u1ec7u tr\u01b0\u1edbc ho\u1eb7c th\u1eadm ch\u00ed sau khi x\u1eed l\u00fd. T\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u c\u1ee5 th\u1ec3, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 c\u1ea7n c\u00e1c gi\u1ea3i ph\u00e1p l\u01b0u tr\u1eef t\u1ea1m th\u1eddi cho d\u1eef li\u1ec7u \u0111ang chuy\u1ec3n ti\u1ebfp.<\/p>\n<h3 id=\"xu-ly-va-phan-tich\"><span class=\"ez-toc-section\" id=\"3_Xu_ly_va_Phan_tich\"><\/span>3. X\u1eed l\u00fd v\u00e0 Ph\u00e2n t\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n chuy\u1ec3n d\u1eef li\u1ec7u t\u1eeb tr\u1ea1ng th\u00e1i th\u00f4 sang \u0111\u1ecbnh d\u1ea1ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng &#8211; th\u01b0\u1eddng l\u00e0 th\u00f4ng qua vi\u1ec7c s\u1eafp x\u1ebfp, t\u1ed5ng h\u1ee3p, g\u1ed9p, v\u00e0 th\u1eadm ch\u00ed \u00e1p d\u1ee5ng c\u00e1c ch\u1ee9c n\u0103ng v\u00e0 thu\u1eadt to\u00e1n ti\u00ean ti\u1ebfn h\u01a1n. Sau \u0111\u00f3, c\u00e1c b\u1ed9 d\u1eef li\u1ec7u k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef \u0111\u1ec3 x\u1eed l\u00fd th\u00eam ho\u1eb7c chu\u1ea9n b\u1ecb cho giai \u0111o\u1ea1n s\u1eed d\u1ee5ng th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u v\u00e0 nghi\u1ec7p v\u1ee5 th\u00f4ng minh.<\/p>\n<h3 id=\"su-dung-va-truc-quan-hoa\"><span class=\"ez-toc-section\" id=\"4_Su_dung_va_Truc_quan_hoa\"><\/span>4. S\u1eed d\u1ee5ng v\u00e0 Tr\u1ef1c quan h\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Big Data t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp th\u00f4ng tin chuy\u00ean s\u00e2u, c\u00f3 gi\u00e1 tr\u1ecb t\u1eeb t\u00e0i s\u1ea3n d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n. L\u00fd t\u01b0\u1edfng nh\u1ea5t, d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c cung c\u1ea5p cho c\u00e1c b\u00ean li\u00ean quan th\u00f4ng qua nghi\u1ec7p v\u1ee5 th\u00f4ng minh t\u1ef1 ph\u1ee5c v\u1ee5 v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u linh ho\u1ea1t, gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 b\u1ed9 d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng. T\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i ph\u00e2n t\u00edch, ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u k\u1ebft qu\u1ea3 d\u01b0\u1edbi d\u1ea1ng \u201cd\u1ef1 \u0111o\u00e1n\u201d th\u1ed1ng k\u00ea &#8211; trong tr\u01b0\u1eddng h\u1ee3p ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n &#8211; ho\u1eb7c c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t &#8211; trong tr\u01b0\u1eddng h\u1ee3p ph\u00e2n t\u00edch theo quy \u0111\u1ecbnh.<\/p>\n<p>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a qu\u00e1 tr\u00ecnh x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn<\/p>\n<p>H\u1ec7 sinh th\u00e1i d\u1eef li\u1ec7u l\u1edbn ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 \u0111\u00e1ng kinh ng\u1ea1c. Ng\u00e0y nay, c\u00f3 m\u1ed9t lo\u1ea1t c\u00e1c lo\u1ea1i ph\u00e2n t\u00edch kh\u00e1c nhau h\u1ed7 tr\u1ee3 nhi\u1ec1u ch\u1ee9c n\u0103ng trong t\u1ed5 ch\u1ee9c.<\/p>\n<ul>\n<li>Ph\u00e2n t\u00edch m\u00f4 t\u1ea3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: \u201c\u0110i\u1ec1u g\u00ec \u0111\u00e3 x\u1ea3y ra v\u00e0 t\u1ea1i sao?\u201d V\u00ed d\u1ee5 bao g\u1ed3m c\u00e1c m\u00f4i tr\u01b0\u1eddng b\u00e1o c\u00e1o v\u00e0 truy v\u1ea5n truy\u1ec1n th\u1ed1ng v\u1edbi b\u1ea3ng \u0111i\u1ec3m v\u00e0 b\u1ea3ng th\u00f4ng tin.<\/li>\n<li>Ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n gi\u00fap ng\u01b0\u1eddi d\u00f9ng \u01b0\u1edbc l\u01b0\u1ee3ng x\u00e1c su\u1ea5t c\u1ee7a m\u1ed9t s\u1ef1 ki\u1ec7n t\u01b0\u01a1ng lai. V\u00ed d\u1ee5 bao g\u1ed3m h\u1ec7 th\u1ed1ng c\u1ea3nh b\u00e1o s\u1edbm, ph\u00e1t hi\u1ec7n gian l\u1eadn, \u1ee9ng d\u1ee5ng b\u1ea3o tr\u00ec ph\u00f2ng ng\u1eeba v\u00e0 d\u1ef1 b\u00e1o.<\/li>\n<li>Ph\u00e2n t\u00edch theo quy \u0111\u1ecbnh cung c\u1ea5p c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee5 th\u1ec3 (quy \u0111\u1ecbnh) cho ng\u01b0\u1eddi d\u00f9ng. Ch\u00fang gi\u1ea3i \u0111\u00e1p c\u00e2u h\u1ecfi: \u201cT\u00f4i n\u00ean l\u00e0m g\u00ec n\u1ebfu &#8216;x&#8217; x\u1ea3y ra?\u201d<\/li>\n<\/ul>\n<p>Ban \u0111\u1ea7u, c\u00e1c khung d\u1eef li\u1ec7u l\u1edbn nh\u01b0 Hadoop ch\u1ec9 h\u1ed7 tr\u1ee3 x\u1eed l\u00fd theo l\u00f4, trong \u0111\u00f3 c\u00e1c b\u1ed9 d\u1eef li\u1ec7u l\u1edbn \u0111\u01b0\u1ee3c x\u1eed l\u00fd h\u00e0ng lo\u1ea1t trong m\u1ed9t kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng gi\u1edd ho\u1eb7c ng\u00e0y. Tuy nhi\u00ean, khi y\u1ebfu t\u1ed1 th\u1eddi gian \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin chuy\u00ean s\u00e2u tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n, \u201ct\u1ed1c \u0111\u1ed9\u201d c\u1ee7a d\u1eef li\u1ec7u l\u1edbn \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c khung m\u1edbi nh\u01b0 Apache Spark, Apache Kafka, Amazon Kinesis v\u00e0 c\u00e1c khung kh\u00e1c \u0111\u1ec3 h\u1ed7 tr\u1ee3 x\u1eed l\u00fd d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c v\u00e0 truy\u1ec1n li\u00ean t\u1ee5c.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Big data\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/cach-thuc-hoat-dong-cua-big-data.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"ung-dung-big-data\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Linh_vuc_ung_dung_tot_nhat_Big_data\"><\/span>L\u0129nh v\u1ef1c \u1ee9ng d\u1ee5ng t\u1ed1t nh\u1ea5t Big data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Ng\u00e2n h\u00e0ng<\/li>\n<li>Gi\u00e1o d\u1ee5c<\/li>\n<li>Ng\u00e0nh b\u00e1n l\u1ebb<\/li>\n<li>Y t\u1ebf<\/li>\n<li>Truy\u1ec1n th\u00f4ng v\u00e0 gi\u1ea3i tr\u00ed<\/li>\n<li>Digital Marketing<\/li>\n<li>Giao th\u00f4ng v\u1eadn t\u1ea3i<\/li>\n<li>D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/li>\n<\/ol>\n<h3 id=\"ngan-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ngan_hang\"><\/span>Ng\u00e2n h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Khi thu th\u1eadp \u0111\u01b0\u1ee3c m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n, ng\u00e2n h\u00e0ng ph\u1ea3i t\u00ecm ra nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p m\u1edbi \u0111\u1ec3 qu\u1ea3n l\u00fd Big data. B\u00ean c\u1ea1nh vi\u1ec7c hi\u1ec3u v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, c\u00e1c ng\u00e2n h\u00e0ng c\u0169ng ph\u1ea3i gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 ch\u1ed1ng gian l\u1eadn m\u00e0 v\u1eabn tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt.<\/p>\n<p style=\"text-align: justify\">\u1ee8ng d\u1ee5ng Big data v\u00e0o ho\u1ea1t \u0111\u1ed9ng gi\u00fap c\u00e1c ng\u00e2n h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng, ch\u1eb3ng h\u1ea1n:<\/p>\n<ul>\n<li style=\"text-align: justify\">H\u00ea\u0323 th\u00f4\u0301ng ph\u00e2n ti\u0301ch c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ecba \u0111i\u1ec3m x\u00e2y d\u1ef1ng chi nh\u00e1nh m\u1edbi &#8211; n\u01a1i t\u00e2\u0323p trung c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<li style=\"text-align: justify\">D\u1ef1 \u0111o\u00e1n s\u1ed1 l\u01b0\u1ee3ng ti\u1ec1n m\u1eb7t c\u1ea7n thi\u1ebft \u0111\u1ec3 cung \u1ee9ng t\u1ea1i m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m giao d\u1ecbch c\u1ee5 th\u1ec3.<\/li>\n<li style=\"text-align: justify\">\u0110\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c ng\u00e2n h\u00e0ng s\u1ed1, d\u1eef li\u1ec7u ch\u00ednh l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a h\u1ecd.<\/li>\n<li style=\"text-align: justify\">H\u1ecdc m\u00e1y, Ai \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c h\u00e0nh vi gian l\u1eadn v\u00e0 k\u1ecbp th\u1eddi b\u00e1o c\u00e1o cho c\u00e1c chuy\u00ean vi\u00ean l\u00e0m nhi\u1ec7m v\u1ee5.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">&gt;&gt; Tham kh\u1ea3o:\u00a0Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ng\u00e0nh Ng\u00e2n h\u00e0ng<\/p>\n<h3 id=\"giao-duc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Giao_duc\"><\/span>Gi\u00e1o d\u1ee5c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong ng\u00e0nh gi\u00e1o d\u1ee5c, vi\u1ec7c x\u1eed l\u00fd c\u00e1c d\u1eef li\u1ec7u b\u1ea3o m\u1eadt, th\u00f4ng tin v\u1ec1 h\u1ecdc sinh, sinh vi\u00ean, gi\u1ea3ng vi\u00ean, t\u00e0i li\u1ec7u,&#8230; \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c x\u1eed l\u00fd nhanh g\u1ecdn. Do \u0111\u00f3, Big data \u1ee9ng d\u1ee5ng v\u00e0o gi\u00e1o d\u1ee5c mang l\u1ea1i nhi\u1ec1u ch\u1ee9c n\u0103ng h\u1eefu \u00edch, bao g\u1ed3m:<\/p>\n<ul>\n<li style=\"text-align: justify\">Ph\u00e2n t\u00edch, l\u01b0u tr\u1eef, qu\u1ea3n l\u00fd c\u00e1c b\u1ed9 d\u1eef li\u1ec7u l\u1edbn bao g\u1ed3m h\u1ed3 s\u01a1 c\u1ee7a sinh vi\u00ean, h\u1ecdc sinh.<\/li>\n<li style=\"text-align: justify\">S\u1eed d\u1ee5ng h\u00ea\u0323 th\u00f4\u0301ng qua\u0309n ly\u0301 Big data c\u00f3 kha\u0309 n\u0103ng tr\u00edch xu\u00e2\u0301t ph\u00e2n c\u00e2\u0301p \u0111\u1ec3 duy tr\u00ec t\u00ednh b\u1ea3o m\u1eadt.<\/li>\n<li style=\"text-align: justify\">Cung c\u1ea5p c\u00e1c d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong l\u1edbp v\u00e0 gi\u00fap \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cho gi\u00e1o vi\u00ean, ng\u01b0\u1eddi tham gia gi\u1ea3ng d\u1ea1y.<\/li>\n<li style=\"text-align: justify\">Gi\u00fap c\u00e1c b\u1ed9 \u0111\u1ec1 ki\u1ec3m tra kh\u00f4ng th\u1ec3 b\u1ecb l\u1ed9.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">&gt;&gt; Tham kh\u1ea3o: Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong gi\u00e1o d\u1ee5c<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5: Tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n c\u00f3 g\u1ea7n 30000 sinh vi\u00ean \u0111a d\u1ea1ng c\u00e1c ng\u00e0nh \u0111\u00e3 tri\u1ec3n khai H\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd v\u00e0 H\u1ecdc t\u1eadp, h\u1ec7 th\u1ed1ng n\u00e0y gi\u00fap theo d\u00f5i th\u1eddi gian s\u1eed d\u1ee5ng c\u00e1c trang trong h\u1ec7 th\u1ed1ng, t\u1ed5ng k\u1ebft qu\u00e1 tr\u00ecnh v\u00e0 k\u1ebft qu\u1ea3 h\u1ecdc t\u1eadp c\u1ee7a sinh vi\u00ean.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Big data \u1ee9ng d\u1ee5ng v\u00e0o gi\u00e1o d\u1ee5c mang l\u1ea1i nhi\u1ec1u ch\u1ee9c n\u0103ng h\u1eefu \u00edch\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/ung-dung-big-data-trong-giao-duc.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h3 id=\"nganh-ban-le\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Nganh_ban_le\"><\/span>Ng\u00e0nh b\u00e1n l\u1ebb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong ng\u00e0nh b\u00e1n l\u1ebb, m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn lu\u00f4n c\u1ea7n \u0111\u01b0\u1ee3c x\u1eed l\u00fd, nh\u1eefng d\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb thu th\u1eadp \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, c\u00e1c chi\u1ebfn d\u1ecbch Marketing,&#8230;<\/p>\n<p style=\"text-align: justify\">\u1ee8ng d\u1ee5ng Big data trong ng\u00e0nh b\u00e1n l\u1ebb bao g\u1ed3m nh\u1eefng ch\u1ee9c n\u0103ng nh\u01b0 sau:<\/p>\n<ul>\n<li style=\"text-align: justify\">Gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh chi ti\u00eau c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng<\/li>\n<li style=\"text-align: justify\">V\u1edbi c\u00e1c ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n, c\u00f3 th\u1ec3 n\u1eafm b\u1eaft v\u00e0 so s\u00e1nh \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 cung &#8211; c\u1ea7u, \u0111\u1ed3ng th\u1eddi tr\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li style=\"text-align: justify\">X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed b\u00e0y tr\u00ed c\u00e1c s\u1ea3n ph\u1ea9m l\u00ean k\u1ec7 d\u1ef1a v\u00e0o th\u00f3i quen v\u00e0 nhu c\u1ea7u mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<li style=\"text-align: justify\">K\u1ebft h\u1ee3p ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u v\u1ec1 th\u1eddi \u0111i\u1ec3m, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, giao d\u1ecbch,&#8230; \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1eb1m cung \u1ee9ng cho kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">&gt;&gt; Tham kh\u1ea3o: Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong Doanh nghi\u1ec7p<\/p>\n<h3 id=\"y-te\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Y_te\"><\/span>Y t\u1ebf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t h\u1ec7 th\u1ed1ng k\u00e9m hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 k\u00ecm h\u00e3m nh\u1eefng l\u1ee3i \u00edch ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe t\u1ed1t h\u01a1n. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra khi d\u1eef li\u1ec7u \u0111i\u1ec7n t\u1eed kh\u00f4ng \u0111\u1ee7 ho\u1eb7c kh\u00f4ng c\u00f3 s\u1eb5n. Big data s\u1ebd \u0111\u00f3ng g\u00f3p nhi\u1ec1u ch\u1ee9c n\u0103ng h\u1eefu \u00edch trong ng\u00e0nh Y t\u1ebf. T\u1ea1i Vi\u1ec7t Nam, ng\u00e0nh Y t\u1ebf \u0111ang s\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i v\u1ec1 nh\u1eefng b\u1ec7nh nh\u00e2n b\u1ecb Covid \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 \u0111\u01b0a ra nh\u1eefng th\u00f4ng tin k\u1ecbp th\u1eddi.<\/p>\n<p style=\"text-align: justify\">Ho\u1eb7c t\u1ea1i m\u1ed9t s\u1ed1 b\u1ec7nh vi\u1ec7n hi\u1ec7n nay s\u1eed d\u1ee5ng Big data \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u th\u00f4ng tin ng\u01b0\u1eddi kh\u00e1m b\u1ec7nh, \u0111\u1eb7t l\u1ecbch h\u1eb9n v\u1edbi b\u00e1c s\u0129 th\u00f4ng qua \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i. M\u1ed9t s\u1ed1 ch\u1ee9c n\u0103ng c\u1ee7a Big data trong ng\u00e0nh Y t\u1ebf bao g\u1ed3m:<\/p>\n<ul>\n<li style=\"text-align: justify\">Cho ph\u00e9p ng\u01b0\u1eddi qu\u1ea3n l\u00fd ca bi\u1ebft \u0111\u01b0\u1ee3c b\u00e1c s\u0129 c\u1ee5 th\u1ec3 v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau.<\/li>\n<li style=\"text-align: justify\">D\u1ef1a v\u00e0o h\u1ed3 s\u01a1 s\u1ee9c kh\u1ecfe \u0111i\u1ec7n t\u1eed \u0111\u1ec3 theo d\u00f5i t\u00ecnh tr\u1ea1ng c\u1ee7a b\u1ec7nh nh\u00e2n<\/li>\n<li style=\"text-align: justify\">\u0110\u00e1nh gi\u00e1 t\u00ecnh tr\u1ea1ng b\u1ec7nh th\u00f4ng qua c\u00e1c tri\u1ec7u ch\u1ee9ng v\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ed9t s\u1ed1 b\u1ec7nh \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u.<\/li>\n<li style=\"text-align: justify\">S\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 v\u00f2ng \u0111eo tay th\u00f4ng minh, h\u1ec7 th\u1ed1ng Big data c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o \u0111\u00f3 \u0111\u1ec3 theo d\u00f5i t\u00ecnh tr\u1ea1ng b\u1ec7nh v\u00e0 g\u1eedi b\u00e1o c\u00e1o cho b\u00e1c s\u0129.<\/li>\n<li style=\"text-align: justify\">L\u01b0u tr\u1eef nh\u1eefng h\u1ed3 s\u01a1 nh\u1ea1y c\u1ea3m, c\u00f3 t\u00ednh b\u1ea3o m\u1eadt cao m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<li style=\"text-align: justify\">\u1ee8ng d\u1ee5ng Big data c\u0169ng c\u00f3 th\u1ec3 b\u00e1o c\u00e1c khu v\u1ef1c c\u00f3 nguy c\u01a1 b\u00f9ng ph\u00e1t d\u1ecbch nh\u01b0 s\u1ed1t r\u00e9t, s\u1ed1t xu\u1ea5t huy\u1ebft, Covid-19,&#8230;<\/li>\n<\/ul>\n<p style=\"text-align: justify\">&gt;&gt; Tham kh\u1ea3o:\u00a0Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong Y t\u1ebf<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"\u1ee8ng d\u1ee5ng Big data trong Y t\u1ebf\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/ung-dung-big-data-trong-y-te.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h3 id=\"truyen-thong-va-giai-tri\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Truyen_thong_va_giai_tri\"><\/span>Truy\u1ec1n th\u00f4ng v\u00e0 gi\u1ea3i tr\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">C\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng v\u00e0 gi\u1ea3i tr\u00ed c\u1ea7n \u0111\u1ea9y m\u1ea1nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ec3 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung nhanh nh\u1ea5t \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng. Big data c\u00f3 nhi\u1ec1u \u1ee9ng d\u1ee5ng h\u1eefu \u00edch nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">X\u00e1c \u0111\u1ecbnh thi\u1ebft b\u1ecb v\u00e0 th\u1eddi gian c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u<\/li>\n<li style=\"text-align: justify\">C\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng, ngh\u1ec7 s\u0129 ho\u1eb7c ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m t\u1ea7n su\u1ea5t ph\u00e2n ph\u1ed1i.<\/li>\n<li style=\"text-align: justify\">Xem x\u00e9t m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn, ngh\u1ec7 s\u0129 c\u00f3 th\u1ec3 ch\u1ecdn thi\u1ebft b\u1ecb, h\u1ec7 \u0111i\u1ec1u h\u00e0nh \u0111\u1ec3 ph\u00e2n ph\u1ed1i c\u00e1c s\u1ea3n ph\u1ea9m, n\u1ed9i dung c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">&gt;&gt; Tham kh\u1ea3o:\u00a0Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong B\u00e1o ch\u00ed<\/p>\n<h3 id=\"digital-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Digital_Marketing\"><\/span>Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Gi\u1edd \u0111\u00e2y, d\u01b0\u1eddng nh\u01b0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n \u0111\u1ebfn Digital Marketing \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ebfn g\u1ea7n v\u00e0 r\u1ed9ng h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Big data \u0111\u00e3 g\u00f3p m\u1ed9t ph\u1ea7n l\u1edbn cho Digital Marketing ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u01b0 hi\u1ec7n t\u1ea1i, v\u00ed d\u1ee5:<\/p>\n<ul>\n<li style=\"text-align: justify\">Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u1ed3ng th\u1eddi \u0111\u00e1nh gi\u00e1 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p, x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 c\u01a1 h\u1ed9i, \u0111\u00e2u l\u00e0 th\u00e1ch th\u1ee9c \u0111\u1ec3 ti\u1ebfp t\u1ee5c ti\u1ebfn h\u00e0nh c\u00e1c k\u1ebf ho\u1ea1ch kinh doanh kh\u00e1c.<\/li>\n<li style=\"text-align: justify\">X\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, d\u1ef1a v\u00e0o nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 gi\u1edbi t\u00ednh, tu\u1ed5i t\u00e1c, s\u1edf th\u00edch, thu nh\u1eadp,&#8230; \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n<li style=\"text-align: justify\">X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ee7 \u0111\u1ec1, n\u1ed9i dung \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm nhi\u1ec1u \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung SEO tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/li>\n<li style=\"text-align: justify\">T\u1ea1o c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u1ed1i t\u01b0\u1ee3ng hi\u1ec7n c\u00f3 \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u1ef1, t\u1eeb \u0111\u00f3 ki\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn.<\/li>\n<\/ul>\n<h3 id=\"giao-thong-van-tai\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Giao_thong_van_tai\"><\/span>Giao th\u00f4ng v\u1eadn t\u1ea3i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u1ee8ng d\u1ee5ng Big data v\u00e0o ng\u00e0nh giao th\u00f4ng v\u1eadn t\u1ea3i c\u0169ng mang l\u1ea1i nhi\u1ec1u ch\u1ee9c n\u0103ng nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">Ki\u1ec3m so\u00e1t c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng xe bu\u00fdt \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho ng\u01b0\u1eddi d\u00f9ng, b\u1eaft tuy\u1ebfn xe \u0111\u00fang \u0111i\u1ec3m d\u1eebng v\u00e0 \u0111\u00fang th\u1eddi gian.<\/li>\n<li style=\"text-align: justify\">C\u00e1c c\u00f4ng ty v\u1eadn t\u1ea3i t\u01b0 nh\u00e2n c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng Big data v\u00e0o qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n, ki\u1ec3m tra v\u00e0 c\u1ea3i ti\u1ebfn c\u00f4ng c\u1ee5, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u1eadn h\u00e0nh,&#8230;<\/li>\n<li style=\"text-align: justify\">\u1ee8ng d\u1ee5ng Big data v\u00e0o l\u1eadp k\u1ebf ho\u1ea1ch l\u1ed9 tr\u00ecnh, s\u1eafp x\u1ebfp c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i, di chuy\u1ec3n t\u1edbi c\u00e1c \u0111i\u1ec3m \u0111i\u1ec3m kh\u00e1c nhau khi \u0111i du l\u1ecbch,&#8230;<\/li>\n<\/ul>\n<p style=\"text-align: justify\">&gt;&gt; Tham kh\u1ea3o: Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong logistics<\/p>\n<h3 id=\"dich-vu-khach-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Dich_vu_khach_hang\"><\/span>D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ngo\u00e0i ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1ed1t l\u00e0 \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng k\u1ef3 v\u1ecdng nhi\u1ec1u nh\u1ea5t. Trong giai \u0111o\u1ea1n m\u1edbi tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng, Big data s\u1ebd gi\u00fap ch\u1ee7 doanh nghi\u1ec7p t\u00ecm ra nh\u1eefng gi\u1ea3i ph\u00e1p v\u00e0 nh\u1eefng \u0111\u1ec1 xu\u1ea5t t\u1ed1i \u01b0u \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecm ra l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n<p style=\"text-align: justify\">Ca\u0301ch th\u01b0\u0301c \u01b0\u0301ng du\u0323ng Big Data v\u00e0o d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng:<\/p>\n<ul>\n<li style=\"text-align: justify\">X\u00e1c \u0111\u1ecbnh y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng, t\u1eadp trung th\u1ef1c hi\u1ec7n c\u00e1c nhu c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng h\u1ecd.<\/li>\n<li style=\"text-align: justify\">Ph\u00e2n t\u00edch h\u00e0nh vi, s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p, \u0111\u1ed3ng th\u1eddi thi\u1ebft k\u1ebf m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb t\u1ed1i \u01b0u.<\/li>\n<li style=\"text-align: justify\">N\u1eafm \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 nhu c\u1ea7u, k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ch\u00ednh x\u00e1c v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao.<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"\u1ee8ng d\u1ee5ng Big data trong d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/ung-dung-big-data-trong-dich-vu-khach-hang.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"dua-big-data-vao-hoat-dong-doanh-nghiep\"><span class=\"ez-toc-section\" id=\"Dua_Big_data_vao_hoat_dong_doanh_nghiep\"><\/span>\u0110\u01b0a Big data v\u00e0o ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>L\u00ean chi\u1ebfn l\u01b0\u1ee3c cho Big data<\/li>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n c\u1ee7a Big data<\/li>\n<li>Truy c\u1eadp, qu\u1ea3n l\u00fd v\u00e0 l\u01b0u tr\u1eef Big data<\/li>\n<li>Ph\u00e2n t\u00edch Big data<\/li>\n<li>\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh h\u1ee3p l\u00fd<\/li>\n<\/ol>\n<h3 id=\"len-chien-luoc-cho-big-data\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Len_chien_luoc_cho_Big_data\"><\/span>L\u00ean chi\u1ebfn l\u01b0\u1ee3c cho Big data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Chi\u1ebfn l\u01b0\u1ee3c Big data l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng gi\u00fap doanh nghi\u1ec7p gi\u00e1m s\u00e1t, c\u1ea3i ti\u1ebfn c\u00e1ch thu th\u1eadp, l\u01b0u tr\u1eef, qu\u1ea3n l\u00fd, chia s\u1ebb hay s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u1edf trong v\u00e0 ngo\u00e0i t\u1ed5 ch\u1ee9c.\u00a0<\/p>\n<p style=\"text-align: justify\">Khi ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p c\u1ea7n k\u1ebft h\u1ee3p m\u1ee5c ti\u00eau kinh doanh v\u1edbi c\u00e1c ngu\u1ed3n l\u1ef1c c\u00f4ng ngh\u1ec7 hi\u1ec7n c\u00f3. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ed3ng ngh\u0129a r\u1eb1ng, doanh nghi\u1ec7p ph\u1ea3i th\u1ef1c s\u1ef1 xem Big data l\u00e0 t\u00e0i s\u1ea3n kinh doanh c\u00f3 gi\u00e1 tr\u1ecb, thay v\u00ec ch\u1ec9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m ph\u1ee5 c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng.<\/p>\n<h3 id=\"xac-dinh-cac-nguon-cua-big-data\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Xac_dinh_cac_nguon_cua_Big_data\"><\/span>X\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n c\u1ee7a Big data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"text-align: justify\">Streaming data \u0111\u1ebfn t\u1eeb Internet of Things (IoT) v\u00e0 c\u00e1c thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i kh\u00e1c truy\u1ec1n v\u00e0o h\u1ec7 th\u1ed1ng C\u00f4ng ngh\u1ec7 th\u00f4ng tin t\u1eeb thi\u1ebft b\u1ecb \u0111eo tay, \u00f4 t\u00f4 th\u00f4ng minh, thi\u1ebft b\u1ecb y t\u1ebf,&#8230; Khi \u0111\u00f3, c\u1ea7n xem x\u00e9t v\u00e0 quy\u1ebft \u0111\u1ecbnh gi\u1eef hay kh\u00f4ng gi\u1eef d\u1eef li\u1ec7u n\u00e0o v\u00e0 d\u1eef li\u1ec7u n\u00e0o c\u1ea7n ph\u00e2n t\u00edch th\u00eam.\u00a0<\/li>\n<li style=\"text-align: justify\">D\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i b\u1eaft ngu\u1ed3n t\u1eeb c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook, YouTube, Instagram,&#8230; Big data s\u1ebd \u1edf d\u1ea1ng h\u00ecnh \u1ea3nh, video, gi\u1ecdng n\u00f3i, v\u0103n b\u1ea3n, \u00e2m thanh, ch\u00fang \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch trong vi\u1ec7c ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng.\u00a0<\/li>\n<li style=\"text-align: justify\">Publicly available data l\u00e0 d\u1eef li\u1ec7u c\u00f3 s\u1eb5n c\u00f4ng khai \u0111\u1ebfn t\u1eeb m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ngu\u1ed3n d\u1eef li\u1ec7u m\u1edf.<\/li>\n<li style=\"text-align: justify\">C\u00e1c Big data c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb kho d\u1eef li\u1ec7u, Cloud, nh\u00e0 cung c\u1ea5p v\u00e0 kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n c\u1ee7a Big data\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/xac-dinh-cac-nguon-cua-big-data.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h3 id=\"truy-cap-quan-ly-va-luu-tru-big-data\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Truy_cap_quan_ly_va_luu_tru_Big_data\"><\/span>Truy c\u1eadp, qu\u1ea3n l\u00fd v\u00e0 l\u01b0u tr\u1eef Big data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Hi\u1ec7n nay, v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7, c\u00e1c h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh \u0111\u00e3 cung c\u1ea5p \u0111\u1ee7 t\u1ed1c \u0111\u1ed9, t\u00ednh linh ho\u1ea1t c\u1ea7n thi\u1ebft \u0111\u1ec3 nhanh ch\u00f3ng truy c\u1eadp l\u01b0\u1ee3ng l\u1edbn c\u00e1c lo\u1ea1i Big data.<\/p>\n<p style=\"text-align: justify\">Ngo\u00e0i ra, c\u00e1c doanh nghi\u1ec7p c\u0169ng c\u1ea7n c\u00f3 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p t\u00edch h\u1ee3p v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u, cung c\u1ea5p kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd \u0111\u1ec3 thu\u1eadn ti\u1ec7n cho vi\u1ec7c ph\u00e2n t\u00edch.<\/p>\n<h3 id=\"phan-tich-big-data\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phan_tich_Big_data\"><\/span>Ph\u00e2n t\u00edch Big data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110i\u1ec7n to\u00e1n l\u01b0\u1edbi (Grid computing) hay th\u1ef1c hi\u1ec7n c\u00e1c ph\u00e2n t\u00edch tr\u00ean b\u1ed9 nh\u1edb \u0111\u1ec7m c\u00f3 hi\u1ec7u n\u0103ng cao, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 Big data \u0111\u1ec3 ph\u00e2n t\u00edch. M\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng v\u1eabn l\u00e0 thu \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb v\u00e0 Insight t\u1eeb d\u1eef li\u1ec7u.<\/p>\n<h3 id=\"dua-ra-quyet-dinh-hop-ly\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Dua_ra_quyet_dinh_hop_ly\"><\/span>\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh h\u1ee3p l\u00fd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t d\u1eef li\u1ec7u ch\u00ednh x\u00e1c, \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd, l\u01b0u tr\u1eef t\u1ed1t c\u00f3 th\u1ec3 gi\u00fap qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch ch\u00ednh x\u00e1c v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh h\u1ee3p l\u00fd h\u01a1n. \u0110\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n t\u1eadn d\u1ee5ng to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb c\u1ee7a Big data, k\u1ec3 c\u1ea3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u0169ng d\u1ef1a tr\u00ean c\u01a1 s\u1edf n\u00e0y ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u1eb1ng c\u1ea3m t\u00ednh.<\/p>\n<p style=\"text-align: justify\">Vai tr\u00f2 c\u1ee7a Big data cho doanh nghi\u1ec7p l\u00e0 kh\u00f4ng c\u1ea7n b\u00e0n c\u00e3i. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o \u0111\u00f3 \u0111\u1ec3 ph\u00e2n t\u00edch, d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng v\u00e0 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb, l\u1ee3i nhu\u1eadn c\u0169ng nh\u01b0 l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Doanh nghi\u1ec7p c\u1ea7n t\u1eadn d\u1ee5ng to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb c\u1ee7a Big data, k\u1ec3 c\u1ea3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u0169ng d\u1ef1a tr\u00ean c\u01a1 s\u1edf n\u00e0y ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u1eb1ng c\u1ea3m t\u00ednh\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/dua-ra-quyet-dinh-hop-ly-tu-big-data.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"co-so-ha-tang-big-data\"><span class=\"ez-toc-section\" id=\"Co_so_ha_tang_IT_de_ho_tro_Big_Data\"><\/span>C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng IT \u0111\u1ec3 h\u1ed7 tr\u1ee3 Big Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng IT \u0111\u1ec3 h\u1ed7 tr\u1ee3 Big Data \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ec3 x\u1eed l\u00fd v\u00e0 qu\u1ea3n l\u00fd c\u00e1c d\u1eef li\u1ec7u l\u1edbn, ph\u1ee9c t\u1ea1p v\u00e0 \u0111a d\u1ea1ng:<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify\">H\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef ph\u00e2n t\u00e1n: Bao g\u1ed3m c\u00e1c m\u00e1y ch\u1ee7 v\u00e0 h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi nhau th\u00f4ng qua m\u1ea1ng. C\u00e1c h\u1ec7 th\u1ed1ng n\u00e0y gi\u00fap l\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u l\u1edbn c\u1ee7a Big Data.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">C\u1ee5m m\u00e1y ch\u1ee7 (Cluster): S\u1eed d\u1ee5ng c\u1ee5m m\u00e1y ch\u1ee7 l\u00e0m n\u01a1i l\u01b0u tr\u1eef v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u. C\u1ee5m m\u00e1y ch\u1ee7 cho ph\u00e9p m\u1edf r\u1ed9ng v\u00e0 m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng x\u1eed l\u00fd \u0111\u1ec3 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a Big Data.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">C\u00f4ng ngh\u1ec7 \u1ea3o h\u00f3a (Virtualization): C\u00f4ng ngh\u1ec7 \u1ea3o h\u00f3a gi\u00fap t\u1ed1i \u01b0u h\u00f3a s\u1eed d\u1ee5ng t\u00e0i nguy\u00ean m\u00e1y ch\u1ee7 v\u00e0 h\u1ed7 tr\u1ee3 trong vi\u1ec7c tri\u1ec3n khai c\u00e1c \u1ee9ng d\u1ee5ng Big Data.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">M\u1ea1ng l\u01b0\u1edbi (Networking): H\u1ed7 tr\u1ee3 k\u1ebft n\u1ed1i gi\u1eefa c\u00e1c th\u00e0nh ph\u1ea7n h\u1ec7 th\u1ed1ng, m\u1ea1ng l\u01b0\u1edbi ch\u1ea5t l\u01b0\u1ee3ng cao gi\u00fap truy\u1ec1n t\u1ea3i d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3 trong m\u00f4i tr\u01b0\u1eddng Big Data.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">B\u1ea3o m\u1eadt v\u00e0 an ninh: C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng Big Data c\u1ea7n c\u00f3 c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o m\u1eadt v\u00e0 an ninh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh to\u00e0n v\u1eb9n, ri\u00eang t\u01b0 v\u00e0 an to\u00e0n c\u1ee7a d\u1eef li\u1ec7u.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng: C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng IT c\u1ea7n thi\u1ebft ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng linh ho\u1ea1t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u gia t\u0103ng c\u1ee7a d\u1eef li\u1ec7u Big Data theo th\u1eddi gian.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u00f9ng nhau t\u1ea1o n\u00ean m\u1ed9t c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng m\u1ea1nh m\u1ebd \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn c\u1ee7a Big Data, gi\u00fap t\u1ea1o ra nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u00e0 gi\u00e1 tr\u1ecb t\u1eeb d\u1eef li\u1ec7u \u0111\u00f3.<\/p>\n<h2 id=\"cac-cong-nghe-big-data\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cac_cong_nghe_dac_biet_danh_cho_Big_data\"><\/span>C\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho Big data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>H\u1ec7 sinh th\u00e1i Hadoop<\/li>\n<li>Apache Spark<\/li>\n<li>Data lakes<\/li>\n<li>NoSQL Databases<\/li>\n<li>In-memory databases<\/li>\n<\/ol>\n<h3 id=\"he-sinh-thai-hadoop\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"He_sinh_thai_Hadoop\"><\/span>H\u1ec7 sinh th\u00e1i Hadoop<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Hadoop l\u00e0 h\u1ec7 sinh th\u00e1i \u0111\u01b0\u1ee3c xem l\u00e0 ph\u1ed5 bi\u1ebfn v\u00e0 c\u00f3 s\u1ef1 li\u00ean quan m\u1eadt thi\u1ebft v\u1edbi Big data. Apache Hadoop l\u00e0 d\u1ef1 \u00e1n ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m m\u00e3 ngu\u1ed3n m\u1edf d\u00e0nh cho m\u00e1y t\u00ednh, c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng v\u00e0 ph\u00e2n t\u00e1n.<\/p>\n<p style=\"text-align: justify\">Th\u01b0 vi\u1ec7n ph\u1ea7n m\u1ec1m Hadoop &#8211; n\u01a1i cho ph\u00e9p x\u1eed l\u00fd kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn tr\u00ean c\u00e1c nh\u00f3m m\u00e1y t\u00ednh s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh l\u1eadp tr\u00ecnh \u0111\u01a1n gi\u1ea3n. C\u00f4ng ngh\u1ec7 n\u00e0y gi\u00fap m\u1edf r\u1ed9ng t\u1eeb m\u1ed9t m\u00e1y ch\u1ee7 sang h\u00e0ng ng\u00e0n m\u00e1y kh\u00e1c, m\u1ed7i m\u00e1y l\u01b0u tr\u1eef c\u1ee5c b\u1ed9 v\u00e0 cung c\u1ea5p t\u00ednh to\u00e1n. D\u1ef1 \u00e1n n\u00e0y bao g\u1ed3m nhi\u1ec1u ph\u1ea7n:<\/p>\n<ul>\n<li style=\"text-align: justify\">Hadoop Common: C\u00e1c ti\u1ec7n \u00edch v\u00e0 th\u01b0 vi\u1ec7n ph\u1ed5 bi\u1ebfn h\u1ed7 tr\u1ee3 c\u00e1c m\u00f4 \u0111un Hadoop kh\u00e1c.<\/li>\n<li style=\"text-align: justify\">Hadoop Distributed File System: Cung c\u1ea5p kh\u1ea3 n\u0103ng truy c\u1eadp nh\u1eefng d\u1eef li\u1ec7u \u1ee9ng d\u1ee5ng cao.<\/li>\n<li style=\"text-align: justify\">Hadoop YARN: Khu\u00f4n m\u1eabu \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch l\u00e0m vi\u1ec7c v\u00e0 qu\u1ea3n l\u00fd c\u00e1c t\u00e0i nguy\u00ean c\u1ee5m.<\/li>\n<li style=\"text-align: justify\">Hadoop MapReduce: H\u1ec7 th\u1ed1ng d\u1ef1a tr\u00ean YARN nh\u1eb1m x\u1eed l\u00fd song song c\u00e1c t\u1eadp d\u1eef li\u1ec7u l\u1edbn.<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Hadoop l\u00e0 h\u1ec7 sinh th\u00e1i \u0111\u01b0\u1ee3c xem l\u00e0 ph\u1ed5 bi\u1ebfn v\u00e0 c\u00f3 s\u1ef1 li\u00ean quan m\u1eadt thi\u1ebft v\u1edbi Big data\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/he-sinh-thai-hadoop-trong-bigdata.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h3 id=\"apache-spark\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Apache_Spark\"><\/span>Apache Spark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Apache Spark thu\u1ed9c m\u1ed9t ph\u1ea7n trong h\u1ec7 sinh th\u00e1i Hadoop, \u0111\u00e2y l\u00e0 khu\u00f4n m\u1eabu t\u00ednh to\u00e1n c\u1ee5m ngu\u1ed3n m\u1edf \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1eb1m x\u1eed l\u00fd Big data trong Hadoop. Apache Spark hi\u1ec7n \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng khu\u00f4n m\u1eabu x\u1eed l\u00fd Big data ph\u1ed5 bi\u1ebfn v\u00e0 quan tr\u1ecdng, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau.<\/p>\n<h3 id=\"data-lakes\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Data_lakes\"><\/span>Data lakes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Data Lakes l\u00e0 n\u01a1i ch\u1ee9a m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u th\u00f4 c\u1ef1c k\u1ef3 l\u1edbn \u1edf \u0111\u1ecbnh d\u1ea1ng g\u1ed1c. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a IoT v\u00e0 phong tr\u00e0o chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00e3 gi\u00fap Data lakes t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd. C\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng truy c\u1eadp v\u00e0o m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u b\u1ea5t c\u1ee9 khi n\u00e0o h\u1ecd c\u00f3 nhu c\u1ea7u.<\/p>\n<h3 id=\"nosql-databases\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"NoSQL_Databases\"><\/span>NoSQL Databases<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">C\u00f4ng ngh\u1ec7 n\u00e0y l\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00f4ng y\u00eau c\u1ea7u m\u1ed9t s\u01a1 \u0111\u1ed3 c\u1ed1 \u0111\u1ecbnh, \u0111\u01b0\u1ee3c xem l\u00e0 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o \u0111\u1ed1i v\u1edbi nh\u1eefng d\u1eef li\u1ec7u l\u1edbn, th\u00f4 v\u00e0 phi c\u1ea5u tr\u00fac. NoSQL c\u00f3 ngh\u0129a l\u00e0 \u201ckh\u00f4ng ch\u1ec9 SQL\u201d, c\u00e1c c\u01a1 s\u1edf d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 x\u1eed l\u00fd nhi\u1ec1u m\u00f4 h\u00ecnh d\u1eef li\u1ec7u kh\u00e1c nhau m\u1ed9t c\u00e1ch linh ho\u1ea1t.<\/p>\n<h3 id=\"in-memory-databases\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"In-memory_databases\"><\/span>In-memory databases<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">In-memory databases (IMDB &#8211; C\u01a1 s\u1edf d\u1eef li\u1ec7u trong b\u1ed9 nh\u1edb) l\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd c\u01a1 s\u1edf d\u1eef li\u1ec7u th\u01b0\u1eddng d\u1ef1a v\u00e0o Ram thay v\u00ec HDD \u0111\u1ec3 l\u01b0u tr\u1eef d\u1eef li\u1ec7u. C\u01a1 s\u1edf d\u1eef li\u1ec7u trong \u0111\u0129a kh\u00f4ng th\u1ec3 nhanh b\u1eb1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u trong b\u1ed9 nh\u1edb, do \u0111\u00f3, \u0111\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec3m quan tr\u1ecdng \u0111\u1ec3 ph\u00e2n t\u00edch Big data v\u00e0 t\u1ea1o ra c\u00e1c si\u00eau d\u1eef li\u1ec7u, kho d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3.<\/p>\n<h2 id=\"big-data-va-data-mining\"><span class=\"ez-toc-section\" id=\"So_sanh_Big_data_va_Data_mining\"><\/span>So s\u00e1nh Big data v\u00e0 Data mining<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Big Data v\u00e0 Data Mining \u0111\u1ec1u l\u00e0 nh\u1eefng c\u00f4ng ngh\u1ec7 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p x\u1eed l\u00fd d\u1eef li\u1ec7u quan tr\u1ecdng trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n nay. Tuy nhi\u00ean, ch\u00fang c\u00f3 m\u1ee5c \u0111\u00edch, quy m\u00f4 v\u00e0 \u1ee9ng d\u1ee5ng kh\u00e1c nhau v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau.<\/p>\n<table cellpadding=\"5\" style=\"border-collapse: collapse;border: none;width: 100%\" width=\"623\">\n<tr>\n<td style=\"border-style: solid;border-width: 1px;vertical-align: middle\">\n<p>Y\u1ebfu t\u1ed1 so s\u00e1nh<\/p>\n<\/td>\n<td style=\"border-style: solid;border-width: 1px;vertical-align: middle\">\n<p style=\"text-align: center\">Big Data<\/p>\n<\/td>\n<td style=\"border-style: solid;border-width: 1px;vertical-align: middle\">\n<p style=\"text-align: center\">Data Mining<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-style: solid;border-width: 1px;vertical-align: middle\">\n<p>\u0110\u1ecbnh ngh\u0129a<\/p>\n<\/td>\n<td style=\"border-style: solid;border-width: 1px;vertical-align: middle\">\n<p>L\u00e0 kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn v\u00e0 ph\u1ee9c t\u1ea1p, \u0111\u00f2i h\u1ecfi c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p x\u1eed l\u00fd \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin h\u1eefu \u00edch v\u00e0 tri\u1ec3n khai c\u00e1c \u1ee9ng d\u1ee5ng.<\/p>\n<\/td>\n<td style=\"border-style: solid;border-width: 1px;vertical-align: middle\">\n<p>L\u00e0 qu\u00e1 tr\u00ecnh khai th\u00e1c tri th\u1ee9c t\u1eeb d\u1eef li\u1ec7u, bao g\u1ed3m vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c m\u1ed1i quan h\u1ec7 ti\u1ec1m \u1ea9n, m\u00f4 h\u00ecnh h\u00f3a, d\u1ef1 \u0111o\u00e1n v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c m\u1eabu.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-style: solid;border-width: 1px;vertical-align: middle\">\n<p>M\u1ee5c \u0111\u00edch ch\u00ednh<\/p>\n<\/td>\n<td style=\"border-style: solid;border-width: 1px;vertical-align: middle\">\n<p>Gi\u00fap t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn \u0111\u1ec3 t\u00ecm ra th\u00f4ng tin c\u1ea7n thi\u1ebft v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb.<\/p>\n<\/td>\n<td style=\"border-style: solid;border-width: 1px;vertical-align: middle\">\n<p>T\u1eadp trung v\u00e0o ph\u00e1t hi\u1ec7n c\u00e1c m\u1ed1i quan h\u1ec7, ki\u1ebfn th\u1ee9c m\u1edbi v\u00e0 d\u1ef1 \u0111o\u00e1n trong d\u1eef li\u1ec7u.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-style: solid;border-width: 1px;vertical-align: middle\">\n<p>Quy m\u00f4 d\u1eef li\u1ec7u<\/p>\n<\/td>\n<td style=\"border-style: solid;border-width: 1px;vertical-align: middle\">\n<p>L\u1edbn, c\u00f3 th\u1ec3 \u0111\u1ebfn h\u00e0ng t\u1ef7 ho\u1eb7c tri\u1ec7u GB.<\/p>\n<\/td>\n<td style=\"border-style: solid;border-width: 1px;vertical-align: middle\">\n<p>Th\u01b0\u1eddng nh\u1ecf h\u01a1n so v\u1edbi Big Data, th\u01b0\u1eddng ch\u1ec9 v\u00e0i GB \u0111\u1ebfn v\u00e0i TB.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-style: solid;border-width: 1px;vertical-align: middle\">\n<p>C\u00f4ng ngh\u1ec7 ch\u00ednh<\/p>\n<\/td>\n<td style=\"border-style: solid;border-width: 1px;vertical-align: middle\">\n<p>Hadoop, Spark, NoSQL, HBase, Cassandra, Kafka, \u2026<\/p>\n<\/td>\n<td style=\"border-style: solid;border-width: 1px;vertical-align: middle\">\n<p>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u, m\u00f4 h\u00ecnh h\u00f3a, khai th\u00e1c d\u1eef li\u1ec7u, ph\u00e2n lo\u1ea1i, gom c\u1ee5m, \u2026<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-style: solid;border-width: 1px;vertical-align: middle\">\n<p>\u00c1p d\u1ee5ng<\/p>\n<\/td>\n<td style=\"border-style: solid;border-width: 1px;vertical-align: middle\">\n<p>Th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong l\u0129nh v\u1ef1c kinh doanh, y t\u1ebf, khoa h\u1ecdc, ch\u00ednh tr\u1ecb, &#8230;<\/p>\n<\/td>\n<td style=\"border-style: solid;border-width: 1px;vertical-align: middle\">\n<p>Th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong l\u0129nh v\u1ef1c khai th\u00e1c d\u1eef li\u1ec7u, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng, \u2026<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<h2 id=\"thach-thuc-kho-khan-big-data\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thach_thuc_kho_khan_khi_su_dung_Big_data\"><\/span>Th\u00e1ch th\u1ee9c, kh\u00f3 kh\u0103n khi s\u1eed d\u1ee5ng Big data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">M\u1eb7c d\u00f9 Big data mang l\u1ea1i nhi\u1ec1u h\u1ee9a h\u1eb9n, tuy nhi\u00ean c\u0169ng c\u00f3 r\u1ea5t nhi\u1ec1u th\u00e1ch th\u1ee9c, kh\u00f3 kh\u0103n khi s\u1eed d\u1ee5ng ch\u00fang. C\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 l\u01b0u tr\u1eef d\u1eef li\u1ec7u, kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u0103ng g\u1ea5p \u0111\u00f4i v\u1ec1 k\u00edch th\u01b0\u1edbc kho\u1ea3ng 2 n\u0103m m\u1ed9t l\u1ea7n. C\u00e1c t\u1ed5 ch\u1ee9c v\u1eabn lu\u00f4n ph\u1ea3i c\u1ed1 g\u1eafng \u0111\u1ec3 b\u1eaft k\u1ecbp v\u1edbi d\u1eef li\u1ec7u c\u1ee7a h\u1ecd v\u00e0 t\u00ecm c\u00e1ch \u0111\u1ec3 l\u01b0u tr\u1eef hi\u1ec7u qu\u1ea3, tuy nhi\u00ean tr\u00ean th\u1ef1c t\u1ebf th\u00ec v\u1eabn kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 l\u01b0u tr\u1eef.<\/p>\n<p style=\"text-align: justify\">B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng m\u1ed1i quan t\u00e2m v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0, b\u1ea3o m\u1eadt, kh\u1ea3 n\u0103ng truy c\u1eadp cho ng\u01b0\u1eddi d\u00f9ng doanh nghi\u1ec7p v\u00e0 l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p cho nhu c\u1ea7u kinh doanh c\u0169ng khi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p \u0111au \u0111\u1ea7u.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Th\u00e1ch th\u1ee9c, kh\u00f3 kh\u0103n khi s\u1eed d\u1ee5ng Big data\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/04\/thach-thuc-khi-su-dung-big-data.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"hoc-big-data\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Hoc_Big_Data_bat_dau_tu_dau_Chuyen_nganh_nao_phu_hop\"><\/span>H\u1ecdc Big Data b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u? Chuy\u00ean ng\u00e0nh n\u00e0o ph\u00f9 h\u1ee3p?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">H\u1ecdc Big data b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c n\u1eafm 3 k\u1ef9 n\u0103ng ch\u00ednh: K\u1ef9 n\u0103ng l\u1eadp tr\u00ecnh, k\u1ef9 n\u0103ng th\u1ed1ng k\u00ea v\u00e0 k\u1ef9 n\u0103ng ph\u00e2n t\u00edch. Trong \u0111\u00f3:<\/p>\n<ul>\n<li>K\u1ef9 n\u0103ng l\u1eadp tr\u00ecnh: B\u1ea1n c\u1ea7n bi\u1ebft c\u00e1ch vi\u1ebft m\u00e3 \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi Big Data. C\u00e1c ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh ph\u1ed5 bi\u1ebfn cho Big Data bao g\u1ed3m Python, R v\u00e0 Java.<\/li>\n<li>K\u1ef9 n\u0103ng th\u1ed1ng k\u00ea: B\u1ea1n c\u1ea7n hi\u1ec3u c\u00e1c kh\u00e1i ni\u1ec7m th\u1ed1ng k\u00ea \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u Big Data.<\/li>\n<li>K\u1ef9 n\u0103ng ph\u00e2n t\u00edch: B\u1ea1n c\u1ea7n bi\u1ebft c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb.<\/li>\n<\/ul>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, c\u1ea7n th\u1ef1c h\u00e0nh l\u00e0m c\u00e1c d\u1ef1 \u00e1n Big Data, \u0111\u00e2y l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 h\u1ecdc v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c k\u1ef9 n\u0103ng c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1c d\u1ef1 \u00e1n Big Data tr\u00ean c\u00e1c trang web nh\u01b0 Kaggle v\u00e0 GitHub.<\/p>\n<p style=\"text-align: justify\">C\u00f3 nhi\u1ec1u chuy\u00ean ng\u00e0nh h\u1ecdc li\u00ean quan \u0111\u1ebfn Big Data, \u0111\u00e0o t\u1ea1o c\u00e1c ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng v\u1ec1 k\u1ef9 n\u0103ng, c\u00f4ng ngh\u1ec7 v\u00e0 chuy\u00ean m\u00f4n \u0111\u1ec3 l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chuy\u00ean ng\u00e0nh h\u1ecdc ph\u1ed5 bi\u1ebfn li\u00ean quan \u0111\u1ebfn Big Data:<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify\">Khoa h\u1ecdc m\u00e1y t\u00ednh (Computer Science): T\u1eadp trung v\u00e0o l\u0129nh v\u1ef1c x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn, thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. H\u1ecdc vi\u00ean \u0111\u01b0\u1ee3c trang b\u1ecb\u00a0v\u1ec1 c\u00e1c ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh, h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u, v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Khoa h\u1ecdc d\u1eef li\u1ec7u (Data Science): T\u1eadp trung v\u00e0o vi\u1ec7c khai th\u00e1c d\u1eef li\u1ec7u l\u1edbn \u0111\u1ec3 ph\u00e1t hi\u1ec7n ra th\u00f4ng tin h\u1eefu \u00edch v\u00e0 ki\u1ebfn th\u1ee9c m\u1edbi. Ng\u00e0nh\u00a0Data Science \u0111\u00e0o t\u1ea1o v\u1ec1 x\u1eed l\u00fd d\u1eef li\u1ec7u, th\u1ed1ng k\u00ea, machine learning v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">C\u00f4ng ngh\u1ec7 th\u00f4ng tin (Information Technology):\u00a0Li\u00ean quan \u0111\u1ebfn qu\u1ea3n l\u00fd, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn. H\u1ecdc vi\u00ean n\u1eafm c\u00e1c ki\u1ebfn th\u1ee9c\u00a0v\u1ec1 h\u1ec7 th\u1ed1ng m\u1ea1ng, l\u01b0u tr\u1eef d\u1eef li\u1ec7u, v\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng ph\u1ee5c v\u1ee5 vi\u1ec7c x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Khoa h\u1ecdc th\u00f4ng tin (Information Science): T\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp, t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin trong m\u00f4i tr\u01b0\u1eddng d\u1eef li\u1ec7u l\u1edbn. N\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o\u00a0v\u1ec1 c\u01a1 s\u1edf d\u1eef li\u1ec7u, ph\u00e2n t\u00edch th\u00f4ng tin v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 li\u00ean quan \u0111\u1ebfn Big Data.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Th\u1ed1ng k\u00ea (Statistics): Chuy\u00ean ng\u00e0nh th\u1ed1ng k\u00ea gi\u00fap\u00a0bi\u1ebft\u00a0c\u00e1ch x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c k\u1ebft lu\u1eadn v\u00e0 d\u1ef1 \u0111o\u00e1n. \u0110\u00e0o t\u1ea1o\u00a0v\u1ec1 th\u1ed1ng k\u00ea m\u00f4 t\u1ea3, th\u1ed1ng k\u00ea suy lu\u1eadn v\u00e0 th\u1ed1ng k\u00ea \u1ee9ng d\u1ee5ng trong Big Data.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Khoa h\u1ecdc k\u1ef9 thu\u1eadt (Engineering Science): T\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 tri\u1ec3n khai c\u00e1c c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn, bao g\u1ed3m h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef, m\u1ea1ng l\u01b0\u1edbi v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Qu\u1ea3n l\u00fd c\u00f4ng ngh\u1ec7 th\u00f4ng tin (Information Technology Management): Chuy\u00ean ng\u00e0nh n\u00e0y h\u01b0\u1edbng t\u1edbi vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng IT \u0111\u1ec3 h\u1ed7 tr\u1ee3 x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Nh\u1eefng chuy\u00ean ng\u00e0nh n\u00e0y cung c\u1ea5p ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u00e0 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c Big Data, n\u01a1i m\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n<h2 id=\"tai-lieu-big-data\"><span class=\"ez-toc-section\" id=\"Cac_nguon_tai_lieu_tham_khao_ve_Big_data\"><\/span>C\u00e1c ngu\u1ed3n t\u00e0i li\u1ec7u tham kh\u1ea3o v\u1ec1 Big data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u1ed9t s\u1ed1 ngu\u1ed3n t\u00e0i li\u1ec7u tham kh\u1ea3o v\u1ec1 Big Data c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 h\u1ecdc h\u1ecfi:<\/p>\n<h3 id=\"sach-big-data\"><span class=\"ez-toc-section\" id=\"Sach_ve_Big_data\"><\/span>S\u00e1ch v\u1ec1 Big data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>&#8220;Big Data: A Revolution That Will Transform How We Live, Work, and Think&#8221; c\u1ee7a Viktor Mayer-Sch\u00f6nberger v\u00e0 Kenneth Cukier.<\/li>\n<li>&#8220;Hadoop: The Definitive Guide&#8221;\u00a0c\u1ee7a Tom White.<\/li>\n<li>&#8220;Big Data for Dummies&#8221; c\u1ee7a Alan Nugent.<\/li>\n<\/ul>\n<h3 id=\"khoa-hoc-big-data-truc-tuyen\"><span class=\"ez-toc-section\" id=\"Khoa_hoc_truc_tuyen\"><\/span>Kho\u00e1 h\u1ecdc tr\u1ef1c tuy\u1ebfn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Coursera v\u00e0 edX cung c\u1ea5p c\u00e1c kh\u00f3a h\u1ecdc v\u1ec1 Big Data t\u1eeb c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi.<\/li>\n<li>Udemy c\u0169ng c\u00f3 nhi\u1ec1u kh\u00f3a h\u1ecdc v\u1ec1 Big Data t\u1eeb gi\u1ea3ng vi\u00ean chuy\u00ean nghi\u1ec7p.<\/li>\n<\/ul>\n<h3 id=\"web-blog-chuyen-nganh\"><span class=\"ez-toc-section\" id=\"Trang_web_va_blog_chuyen_nganh\"><\/span>Trang web v\u00e0 blog chuy\u00ean ng\u00e0nh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Apache Hadoop (https:\/\/hadoop.apache.org) l\u00e0 trang web ch\u00ednh th\u1ee9c c\u1ee7a d\u1ef1 \u00e1n Apache Hadoop, m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 quan tr\u1ecdng cho vi\u1ec7c x\u1eed l\u00fd Big Data.<\/li>\n<li>Cloudera (https:\/\/www.cloudera.com) v\u00e0 Hortonworks (https:\/\/www.hortonworks.com) cung c\u1ea5p th\u00f4ng tin v\u00e0 t\u00e0i li\u1ec7u v\u1ec1 c\u00e1c d\u1ef1 \u00e1n Hadoop li\u00ean quan.<\/li>\n<li>Data Science Central (https:\/\/www.datasciencecentral.com) v\u00e0 KDnuggets (https:\/\/www.kdnuggets.com) l\u00e0 c\u00e1c trang web chuy\u00ean ng\u00e0nh v\u1ec1 khoa h\u1ecdc d\u1eef li\u1ec7u v\u00e0 Big Data.<\/li>\n<\/ul>\n<h3 id=\"tai-lieu-truc-tuyen\"><span class=\"ez-toc-section\" id=\"Tai_lieu_truc_tuyen_va_huong_dan\"><\/span>T\u00e0i li\u1ec7u tr\u1ef1c tuy\u1ebfn v\u00e0 h\u01b0\u1edbng d\u1eabn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>GitHub (https:\/\/github.com) c\u00f3 nhi\u1ec1u kho l\u01b0u tr\u1eef ch\u1ee9a m\u00e3 ngu\u1ed3n m\u1edf v\u00e0 v\u00ed d\u1ee5 v\u1ec1 Big Data.<\/li>\n<li>Apache Spark (https:\/\/spark.apache.org) cung c\u1ea5p t\u00e0i li\u1ec7u v\u00e0 h\u01b0\u1edbng d\u1eabn v\u1ec1 Apache Spark, m\u1ed9t framework quan tr\u1ecdng cho vi\u1ec7c x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn.<\/li>\n<\/ul>\n<h3 id=\"tap-chi-nghien-cuu-khoa-hoc&gt;&lt;span style=\"><span class=\"ez-toc-section\" id=\"Tap_chi_va_nghien_cuu_khoa_hoc\"><\/span>T\u1ea1p ch\u00ed v\u00e0 nghi\u00ean c\u1ee9u khoa h\u1ecdc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>IEEE Transactions on Big Data (https:\/\/www.computer.org\/csdl\/journal\/bd) v\u00e0 Journal of Big Data (https:\/\/journalofbigdata.springeropen.com) l\u00e0 c\u00e1c ngu\u1ed3n t\u00e0i li\u1ec7u quan tr\u1ecdng \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng ti\u1ebfn b\u1ed9 m\u1edbi nh\u1ea5t trong l\u0129nh v\u1ef1c Big Data.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">T\u1ea7m quan tr\u1ecdng c\u1ee7a Big data kh\u00f4ng ch\u1ec9 xoay quanh vi\u1ec7c c\u00f3 bao nhi\u00eau d\u1eef li\u1ec7u. Gi\u00e1 tr\u1ecb n\u1eb1m \u1edf c\u00e1ch m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng n\u00f3. B\u1eb1ng c\u00e1ch l\u1ea5y d\u1eef li\u1ec7u t\u1eeb b\u1ea5t k\u1ef3 ngu\u1ed3n n\u00e0o v\u00e0 ph\u00e2n t\u00edch n\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e2u tr\u1ea3 l\u1eddi cho vi\u1ec7c h\u1ee3p l\u00fd h\u00f3a qu\u1ea3n l\u00fd t\u00e0i nguy\u00ean, n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y c\u00e1c c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng v\u00e0 doanh thu m\u1edbi.<\/p>\n<p>Ngu\u1ed3n: <a href=\"https:\/\/www.ckconitsha.com\/vn\/\">https:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big data ra \u0111\u1eddi l\u00e0 s\u1ef1 t\u1ea5t y\u1ebfu c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ngh\u1ec7 4.0 c\u00f9ng s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng Internet. Big data gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u00ecm hi\u1ec3u, ph\u00e2n t\u00edch v\u00e0 n\u1eafm \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng, mang l\u1ea1i quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c trong kinh doanh. Big data l\u00e0 g\u00ec?&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-7671","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/7671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=7671"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/7671\/revisions"}],"predecessor-version":[{"id":7968,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/7671\/revisions\/7968"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=7671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=7671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=7671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}