{"id":7560,"date":"2025-04-03T14:26:31","date_gmt":"2025-04-03T07:26:31","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=7560"},"modified":"2025-06-28T17:55:03","modified_gmt":"2025-06-28T10:55:03","slug":"quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/","title":{"rendered":"Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 quy tr\u00ecnh qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Quan_tri_chien_luoc_la_gi\" >Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Vai_tro_cua_quan_tri_chien_luoc\" >Vai tr\u00f2 c\u1ee7a qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Dinh_huong_tam_nhin_chien_luoc\" >\u0110\u1ecbnh h\u01b0\u1edbng t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Thich_nghi_voi_moi_truong_bien_dong_lien_tuc\" >Th\u00edch nghi v\u1edbi m\u00f4i tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng li\u00ean t\u1ee5c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Nam_bat_co_hoi_ngan_chan_rui_ro\" >N\u1eafm b\u1eaft c\u01a1 h\u1ed9i, ng\u0103n ch\u1eb7n r\u1ee7i ro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Dat_duoc_hieu_qua_cao_hon\" >\u0110\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao h\u01a1n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Quy_trinh_quan_tri_chien_luoc_hieu_qua\" >Quy tr\u00ecnh qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Nghien_cuu_phan_tich_tinh_hinh_thuc_te\" >Nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Lap_chien_luoc\" >L\u1eadp chi\u1ebfn l\u01b0\u1ee3c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Thuc_thi_chien_luoc\" >Th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Danh_gia_va_dieu_chinh\" >\u0110\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Cac_cap_trong_he_thong_quan_tri_chien_luoc\" >C\u00e1c c\u1ea5p trong h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#1_Quan_tri_cap_cong_ty\" >1. Qu\u1ea3n tr\u1ecb c\u1ea5p c\u00f4ng ty<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Chien_luoc_on_dinh\" >Chi\u1ebfn l\u01b0\u1ee3c \u1ed5n \u0111\u1ecbnh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Chien_luoc_tang_truong\" >Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Chien_luoc_suy_giam\" >Chi\u1ebfn l\u01b0\u1ee3c suy gi\u1ea3m<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#2_Cap_don_vi_kinh_doanh\" >2. C\u1ea5p \u0111\u01a1n v\u1ecb kinh doanh<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Chien_luoc_chi_phi_thap\" >Chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Chien_luoc_khac_biet_hoa\" >Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Chien_luoc_tap_trung\" >Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#3_Cap_chuc_nang\" >3. C\u1ea5p ch\u1ee9c n\u0103ng<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Chien_luoc_R_D_Research_Development\" >Chi\u1ebfn l\u01b0\u1ee3c R&amp;D (Research &amp; Development)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Chien_luoc_nhan_su\" >Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Mot_so_hinh_thuc_quan_tri_chien_luoc_hieu_qua\" >M\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Theo_mo_hinh_SWOT\" >Theo m\u00f4 h\u00ecnh SWOT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Theo_the_diem_can_bang_BSC\" >Theo th\u1ebb \u0111i\u1ec3m c\u00e2n b\u1eb1ng BSC<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Mot_so_cau_hoi_thuong_gap\" >M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Quan_tri_chien_luoc_do_ai_dam_nhiem\" >Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c do ai \u0111\u1ea3m nhi\u1ec7m?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Muc_dich_cua_quan_tri_chien_luoc_la_gi\" >M\u1ee5c \u0111\u00edch c\u1ee7a qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.ckconitsha.com\/vn\/quan-tri-chien-luoc-la-gi-vai-tro-va-quy-trinh-quan-tri-chien-luoc-doanh-nghiep\/#Han_che_cua_quan_tri_chien_luoc\" >H\u1ea1n ch\u1ebf c\u1ee7a qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"line-height: 1.8;margin-top: 13px;text-align: justify\">Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c bao g\u1ed3m nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u00e0 t\u1ed5 ch\u1ee9c s\u1ebd l\u00e0m v\u00e0 kh\u00f4ng l\u00e0m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 trong t\u01b0\u01a1ng lai. Trong \u0111\u00f3, c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3 ph\u1ea3i li\u00ean quan \u0111\u1ebfn tuy\u00ean ng\u00f4n s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1eb7t ra. Chi\u1ebfn l\u01b0\u1ee3c mang l\u1ea1i cho t\u1ed5 ch\u1ee9c nh\u1eefng th\u01b0\u1edbc \u0111o v\u1ec1 l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h2 id=\"quan-tri-chien-luoc-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Quan_tri_chien_luoc_la_gi\"><\/span>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c (Strategic Management) l\u00e0 qu\u00e1 tr\u00ecnh l\u00ean k\u1ebf ho\u1ea1ch, tri\u1ec3n khai, \u0111\u00e1nh gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y nh\u1eb1m \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng bi\u1ebfn \u0111\u1ed9ng li\u00ean t\u1ee5c c\u1ee7a th\u1ecb tr\u01b0\u1eddng kinh doanh, t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n.<\/p>\n<p style=\"text-align: justify\">Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c c\u00f3 li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd, s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u0103ng c\u01b0\u1eddng th\u1ecb ph\u1ea7n, doanh s\u1ed1, \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 d\u00e0i h\u1ea1n. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u00f2i h\u1ecfi nh\u00e0 l\u00e3nh \u0111\u1ea1o ph\u1ea3i \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng trong vi\u1ec7c ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7, kh\u00e1ch h\u00e0ng, kinh t\u1ebf, v\u0103n h\u00f3a, x\u00e3 h\u1ed9i,&#8230; nh\u1eb1m ph\u1ee5c v\u1ee5 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng,&#8230;<\/p>\n<p style=\"text-align: justify\">&gt;&gt; Xem th\u00eam:<\/p>\n<ul>\n<li>\n<p>Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? Quy tr\u00ecnh 6 b\u01b0\u1edbc ho\u1ea1ch \u0111\u1ecbnh<\/p>\n<\/li>\n<li>\n<p>Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng xanh l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t v\u1edbi &#8220;\u0110\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf&#8221;<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 qu\u00e1 tr\u00ecnh l\u00ean k\u1ebf ho\u1ea1ch, tri\u1ec3n khai, \u0111\u00e1nh gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/05\/1-khai-niem-quan-tri-chien-luoc.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"vai-tro-cua-quan-tri-chien-luoc\"><span class=\"ez-toc-section\" id=\"Vai_tro_cua_quan_tri_chien_luoc\"><\/span>Vai tr\u00f2 c\u1ee7a qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>\u0110\u1ecbnh h\u01b0\u1edbng t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c<\/li>\n<li>Th\u00edch nghi v\u1edbi m\u00f4i tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng li\u00ean t\u1ee5c<\/li>\n<li>N\u1eafm b\u1eaft c\u01a1 h\u1ed9i, ng\u0103n ch\u1eb7n r\u1ee7i ro<\/li>\n<li>\u0110\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao h\u01a1n<\/li>\n<\/ol>\n<h3 id=\"dinh-huong-tam-nhin-chien-luoc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Dinh_huong_tam_nhin_chien_luoc\"><\/span>\u0110\u1ecbnh h\u01b0\u1edbng t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Th\u00f4ng qua ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c, s\u1ee9 m\u1ec7nh, nhi\u1ec7m v\u1ee5 v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. C\u00e1c h\u1ec7 th\u1ed1ng c\u1eadp nh\u1eadt t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng kinh doanh gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 d\u1ef1 b\u00e1o xu h\u01b0\u1edbng, \u0111\u1ed3ng th\u1eddi x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi trong t\u01b0\u01a1ng lai, nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Khi bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u00edch \u0111\u1ebfn \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi v\u00e0 m\u1ee5c ti\u00eau trong t\u01b0\u01a1ng lai, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb v\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c nh\u1eefng vi\u1ec7c m\u00e0 m\u00ecnh c\u1ea7n l\u00e0m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 g\u1eafn k\u1ebft b\u1ec1n ch\u1eb7t h\u01a1n.<\/p>\n<h3 id=\"thich-nghi-voi-moi-truong-bien-dong-lien-tuc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thich_nghi_voi_moi_truong_bien_dong_lien_tuc\"><\/span>Th\u00edch nghi v\u1edbi m\u00f4i tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng li\u00ean t\u1ee5c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p chu\u1ea9n b\u1ecb c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi bi\u1ebfn \u0111\u1ed9ng li\u00ean t\u1ee5c c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin \u1edf trong v\u00e0 ngo\u00e0i doanh nghi\u1ec7p, ch\u00ednh v\u00ec v\u1eady n\u00f3 mang t\u00ednh kh\u00e1ch quan, khoa h\u1ecdc, \u0111\u1ecbnh h\u01b0\u1edbng gi\u00fap t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n.<\/p>\n<p style=\"text-align: justify\">Th\u00f4ng qua \u0111\u00f3, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng thay \u0111\u1ed5i ph\u1ee9c t\u1ea1p, c\u1ea1nh tranh gay g\u1eaft nh\u01b0 hi\u1ec7n nay.<\/p>\n<h3 id=\"nam-bat-co-hoi-ngan-chan-rui-ro\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Nam_bat_co_hoi_ngan_chan_rui_ro\"><\/span>N\u1eafm b\u1eaft c\u01a1 h\u1ed9i, ng\u0103n ch\u1eb7n r\u1ee7i ro<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed3ng th\u1eddi c\u0169ng gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 ng\u0103n ch\u1eb7n nh\u1eefng r\u1ee7i ro tr\u00ean th\u1ecb tr\u01b0\u1eddng, ph\u00e1t huy \u0111i\u1ec3m m\u1ea1nh v\u00e0 h\u1ea1n ch\u1ebf t\u1ed1i \u0111a y\u1ebfu \u0111i\u1ec3m trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u1ed9i b\u1ed9.<\/p>\n<h3 id=\"dat-duoc-hieu-qua-cao-hon\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Dat_duoc_hieu_qua_cao_hon\"><\/span>\u0110\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao h\u01a1n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Th\u1ef1c t\u1ebf cho th\u1ea5y, doanh nghi\u1ec7p n\u00e0o \u00e1p d\u1ee5ng qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c h\u01a1n so v\u1edbi k\u1ebft qu\u1ea3 tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 so v\u1edbi nh\u1eefng doanh nghi\u1ec7p kh\u00f4ng th\u1ef1c hi\u1ec7n qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c. M\u1eb7c d\u00f9 nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c v\u1eabn c\u00f3 th\u1ec3 g\u1eb7p v\u1ea5n \u0111\u1ec1, th\u1eadm ch\u00ed l\u00e0 r\u01a1i v\u00e0o kh\u1ee7ng ho\u1ea3ng, tuy nhi\u00ean n\u1ebfu \u00e1p d\u1ee5ng \u0111\u00fang c\u00e1ch, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m c\u00e1c r\u1ee7i ro g\u1eb7p ph\u1ea3i, \u0111\u1ed3ng th\u1eddi t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Vai tr\u00f2 c\u1ee7a qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/05\/2-vai-tro-cua-quan-tri-chien-luoc.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"quy-trinh-quan-tri-chien-luoc-hieu-qua\"><span class=\"ez-toc-section\" id=\"Quy_trinh_quan_tri_chien_luoc_hieu_qua\"><\/span>Quy tr\u00ecnh qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf<\/li>\n<li>L\u1eadp chi\u1ebfn l\u01b0\u1ee3c<\/li>\n<li>Th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c<\/li>\n<li>\u0110\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/li>\n<\/ol>\n<h3 id=\"nghien-cuu-phan-tich-tinh-hinh-thuc-te\"><span class=\"ez-toc-section\" id=\"Nghien_cuu_phan_tich_tinh_hinh_thuc_te\"><\/span>Nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong quy tr\u00ecnh qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng th\u1ef1c t\u1ebf, ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p t\u1eeb c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i. Th\u00f4ng qua \u0111\u00f3, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0a ra nh\u1eefng \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan v\u1ec1 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u0169ng nh\u01b0 nh\u1eefng kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c trong t\u01b0\u01a1ng lai.<\/p>\n<p style=\"text-align: justify\">M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 m\u00e0 doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m nh\u01b0 ch\u00ednh tr\u1ecb, m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i, c\u00f4ng ngh\u1ec7, k\u1ef9 thu\u1eadt, ch\u00ednh s\u00e1ch ph\u00e1p lu\u1eadt,&#8230; Trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ra s\u1ed1 li\u1ec7u ch\u00ednh x\u00e1c, c\u1ee5 th\u1ec3 v\u1ec1 t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng, chi ti\u1ebft v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u00f2n t\u1ed3n \u0111\u1ecdng trong doanh nghi\u1ec7p s\u1ebd gi\u00fap nh\u00ecn nh\u1eadn r\u00f5 h\u01a1n v\u1ec1 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai.<\/p>\n<h3 id=\"lap-chien-luoc\"><span class=\"ez-toc-section\" id=\"Lap_chien_luoc\"><\/span>L\u1eadp chi\u1ebfn l\u01b0\u1ee3c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Sau khi \u0111\u00e3 c\u00f3 d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft t\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch v\u00e0 th\u1ed1ng k\u00ea, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n ti\u1ebfn h\u00e0nh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, m\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t c\u1ee7a t\u1ed5 ch\u1ee9c, h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb \u00fd ngh\u0129a trong t\u01b0\u01a1ng lai. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3i \u0111\u1ea3m b\u1ea3o t\u00ednh kh\u1ea3 thi, b\u00e1m s\u00e1t v\u00e0o xu h\u01b0\u1edbng kinh doanh v\u00e0 t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3 id=\"thuc-thi-chien-luoc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thuc_thi_chien_luoc\"><\/span>Th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Khi \u0111\u00e3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c, \u1edf giai \u0111o\u1ea1n n\u00e0y s\u1ebd ti\u1ebfn h\u00e0nh tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c, bao g\u1ed3m vi\u1ec7c thi\u1ebft k\u1ebf c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c, ph\u00e1t tri\u1ec3n quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh, ph\u00e2n ph\u1ed1i ngu\u1ed3n l\u1ef1c, ng\u00e2n s\u00e1ch, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u1ec1 ra tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n<h3 id=\"danh-gia-va-dieu-chinh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Danh_gia_va_dieu_chinh\"><\/span>\u0110\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Sau khi ti\u1ebfn h\u00e0nh th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n nh\u00ecn nh\u1eadn v\u00e0 c\u00f3 nh\u1eefng \u0111\u00e1nh gi\u00e1 v\u1ec1 k\u1ebft qu\u1ea3, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft. Vi\u1ec7c n\u00e0y bao g\u1ed3m c\u00e1c ph\u00e9p \u0111o hi\u1ec7u su\u1ea5t, xem x\u00e9t s\u1ef1 nh\u1ea5t qu\u00e1n c\u00e1c v\u1ea5n \u0111\u1ec1 b\u00ean trong, b\u00ean ngo\u00e0i, th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng kh\u1eafc ph\u1ee5c khi d\u1ef1 \u00e1n g\u1eb7p s\u1ef1 c\u1ed1, ph\u00e1t sinh ngo\u00e0i \u00fd mu\u1ed1n.<\/p>\n<p style=\"text-align: justify\">\u0110\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng ph\u1ea3i b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c th\u00f4ng s\u1ed1 c\u1ea7n \u0111o l\u01b0\u1eddng. C\u00e1c th\u00f4ng s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh m\u1ee5c ti\u00eau \u0111\u1eb7t ra trong giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean, x\u00e1c \u0111\u1ecbnh ti\u1ebfn \u0111\u1ed9 b\u1eb1ng c\u00e1ch so s\u00e1nh k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ec1 ra ban \u0111\u1ea7u.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Quy tr\u00ecnh qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/05\/3-quy-trinh-quan-tri-chien-luoc.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"cac-cap-trong-he-thong-quan-tri-chien-luoc\"><span class=\"ez-toc-section\" id=\"Cac_cap_trong_he_thong_quan_tri_chien_luoc\"><\/span>C\u00e1c c\u1ea5p trong h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">M\u1ed7i h\u1ec7 th\u1ed1ng \u0111\u1ec1u c\u00f3 s\u1ef1 ph\u00e2n c\u1ea5p \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c t\u01b0\u01a1ng \u1ee9ng v\u1edbi tr\u00e1ch nhi\u1ec7m, v\u1ecb tr\u00ed c\u1ee7a c\u1ea5p \u0111\u00f3. H\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n chia theo c\u00e1c c\u1ea5p sau:<\/p>\n<h3 id=\"quan-tri-cap-cong-ty\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"1_Quan_tri_cap_cong_ty\"><\/span>1. Qu\u1ea3n tr\u1ecb c\u1ea5p c\u00f4ng ty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p c\u00f4ng ty do T\u1ed5ng gi\u00e1m \u0111\u1ed1c, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea5p cao, Ban gi\u00e1m \u0111\u1ed1c, nh\u00e2n s\u1ef1 thu\u1ed9c c\u1ea5p c\u00f4ng ty qu\u1ea3n l\u00fd. Trong \u0111\u00f3, T\u1ed5ng gi\u00e1m \u0111\u1ed1c c\u00f3 tr\u00e1ch nhi\u1ec7m theo d\u00f5i to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh di\u1ec5n ra c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c, bao g\u1ed3m vi\u1ec7c \u0111\u01b0a ra t\u1ea7m nh\u00ecn, tuy\u00ean ng\u00f4n s\u1ee9 m\u1ec7nh, ch\u1ec9 \u0111\u1ea1o, h\u01b0\u1edbng d\u1eabn th\u1ef1c hi\u1ec7n, ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c,&#8230; \u0110\u1ed1i v\u1edbi c\u00e1c v\u1ecb tr\u00ed kh\u00e1c th\u00ec \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c tri\u1ec3n khai ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a ban l\u00e3nh \u0111\u1ea1o. \u1ede c\u1ea5p n\u00e0y \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chien_luoc_on_dinh\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c \u1ed5n \u0111\u1ecbnh<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng c\u00f3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong su\u1ed1t qu\u00e1 tr\u00ecnh tri\u1ec3n khai. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb v\u1eabn gi\u1eef v\u1eefng nh\u1eefng l\u0129nh v\u1ef1c kinh doanh m\u00e0 h\u1ecd \u0111ang th\u1ef1c hi\u1ec7n v\u00e0 r\u1ea5t e d\u00e8 khi ph\u1ea3i chuy\u1ec3n sang ho\u1ea1t \u0111\u1ed9ng kinh doanh \u1edf l\u0129nh v\u1ef1c kh\u00e1c. Chi\u1ebfn l\u01b0\u1ee3c \u1ed5n \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng khi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a t\u1ed5 ch\u1ee9c th\u1ecfa \u0111\u00e1ng v\u00e0 th\u1ecb tr\u01b0\u1eddng kinh doanh \u00edt bi\u1ebfn \u0111\u1ed9ng.<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chien_luoc_tang_truong\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng nh\u1eb1m t\u00ecm ki\u1ebfm nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p gi\u00fap t\u0103ng m\u1ee9c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c.<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chien_luoc_suy_giam\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c suy gi\u1ea3m<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u1edbi m\u1ee5c \u0111\u00edch gi\u1ea3m thi\u1ec3u quy m\u00f4 ho\u1eb7c m\u1ee9c \u0111\u1ed9 \u0111a d\u1ea1ng c\u00e1c l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng khi c\u00f4ng ty g\u1eb7p kh\u00f3 kh\u0103n trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh, c\u1ee7ng c\u1ed1 ngu\u1ed3n l\u1ef1c, n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t \u0111\u1ec3 s\u1eb5n s\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p c\u00f4ng ty do T\u1ed5ng gi\u00e1m \u0111\u1ed1c, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea5p cao, Ban gi\u00e1m \u0111\u1ed1c, nh\u00e2n s\u1ef1 thu\u1ed9c c\u1ea5p c\u00f4ng ty qu\u1ea3n l\u00fd\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/05\/4-quan-tri-cap-cong-ty.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h3 id=\"cap-don-vi-kinh-doanh\"><span class=\"ez-toc-section\" id=\"2_Cap_don_vi_kinh_doanh\"><\/span>2. C\u1ea5p \u0111\u01a1n v\u1ecb kinh doanh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u1ede c\u1ea5p n\u00e0y, c\u00e1c tr\u01b0\u1edfng d\u1ef1 \u00e1n kinh doanh, nh\u00e2n s\u1ef1 thu\u1ed9c c\u1ea5p \u0111\u01a1n v\u1ecb kinh doanh s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd. C\u00e1c tr\u01b0\u1edfng d\u1ef1 \u00e1n s\u1ebd l\u00e0 ng\u01b0\u1eddi n\u1eafm gi\u1eef vai tr\u00f2 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, nhi\u1ec7m v\u1ee5 c\u1ee7a h\u1ecd l\u00e0 tri\u1ec3n khai m\u1ee5c ti\u00eau t\u1eeb c\u1ea5p c\u00f4ng ty th\u00e0nh m\u1ee5c ti\u00eau kinh doanh c\u1ee7a to\u00e0n b\u1ed9 ph\u1eadn. C\u1ea5p n\u00e0y \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chien_luoc_chi_phi_thap\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng khi doanh nghi\u1ec7p \u0111i theo h\u01b0\u1edbng s\u1ea3n xu\u1ea5t chi ph\u00ed th\u1ea5p h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u00e1p d\u1ee5ng trong tr\u01b0\u1eddng h\u1ee3p m\u00e0 gi\u00e1 c\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m, c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ed3ng nh\u1ea5t v\u00e0 qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi quy m\u00f4 l\u1edbn.<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chien_luoc_khac_biet_hoa\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t khi doanh nghi\u1ec7p cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh n\u0103ng, \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ho\u1eb7c n\u1ed5i tr\u1ed9i h\u01a1n so v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7. Khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m cao h\u01a1n, chi ph\u00ed l\u00fac n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t. Tuy nhi\u00ean \u0111\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u00ecm ra nhu c\u1ea7u, k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecm c\u00e1ch th\u1ecfa m\u00e3n ch\u00fang.<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chien_luoc_tap_trung\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung d\u1ef1a tr\u00ean l\u1ee3i th\u1ebf v\u1ec1 chi ph\u00ed ho\u1eb7c l\u1ee3i th\u1ebf v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a t\u1ea1i c\u00e1c ph\u00e2n \u0111o\u1ea1n trong th\u1ecb tr\u01b0\u1eddng h\u1eb9p. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y nh\u1eb1m khai th\u00e1c ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng d\u1ef1a v\u00e0o s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, k\u00eanh ph\u00e2n ph\u1ed1i, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p \u0111\u01a1n v\u1ecb kinh doanh do c\u00e1c tr\u01b0\u1edfng d\u1ef1 \u00e1n kinh doanh, nh\u00e2n s\u1ef1 thu\u1ed9c c\u1ea5p \u0111\u01a1n v\u1ecb kinh doanh ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/05\/5-quan-tri-cap-chuc-nang.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h3 id=\"cap-chuc-nang\"><span class=\"ez-toc-section\" id=\"3_Cap_chuc_nang\"><\/span>3. C\u1ea5p ch\u1ee9c n\u0103ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ed1i v\u1edbi c\u1ea5p ch\u1ee9c n\u0103ng, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 nhi\u1ec7m v\u1ee5 ch\u1ecbu tr\u00e1ch nhi\u1ec7m to\u00e0n b\u1ed9 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 trong m\u1ed9t \u0111\u01a1n v\u1ecb kinh doanh, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u00e2n s\u1ef1, Marketing, Sales, logistics,&#8230; nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau m\u00e0 c\u1ea5p c\u00f4ng ty v\u00e0 c\u1ea5p kinh doanh \u0111\u1ec1 ra. C\u1ea5p n\u00e0y bao g\u1ed3m 2 chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 sau:<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chien_luoc_R_D_Research_Development\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c R&amp;D (Research &amp; Development)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, nh\u1eb1m x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 ngu\u1ed3n l\u1ef1c, ng\u00e2n s\u00e1ch, c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n tr\u1ecdng t\u00e2m.<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chien_luoc_nhan_su\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a v\u00e0o s\u1ef1 c\u1ea1nh tranh c\u1ea5p ng\u00e0nh nh\u1eb1m x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 nh\u00e2n s\u1ef1, bao g\u1ed3m tuy\u1ec3n d\u1ee5ng, b\u1ed1 tr\u00ed nh\u00e2n s\u1ef1, ki\u1ec3m tra, \u0111\u00e1nh gi\u00e1 nh\u00e2n l\u1ef1c, \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p cho nh\u00e2n vi\u00ean,&#8230;<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p ch\u1ee9c n\u0103ng\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/05\/5-quan-tri-cap-don-vi-kinh-doanh.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"mot-so-hinh-thuc-quan-tri-chien-luoc-hieu-qua\"><span class=\"ez-toc-section\" id=\"Mot_so_hinh_thuc_quan_tri_chien_luoc_hieu_qua\"><\/span>M\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"theo-mo-hinh-swot\"><span class=\"ez-toc-section\" id=\"Theo_mo_hinh_SWOT\"><\/span>Theo m\u00f4 h\u00ecnh SWOT<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SWOT l\u00e0 m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb, kinh doanh. M\u00f4 h\u00ecnh SWOT cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft, kh\u1ea3o s\u00e1t v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u00f4 h\u00ecnh kinh doanh, t\u1ed5 ch\u1ee9c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>SWOT \u0111\u01b0\u1ee3c c\u1ea5u th\u00e0nh t\u1eeb 4 th\u00e0nh ph\u1ea7n: Strengths (\u0110i\u1ec3m m\u1ea1nh), Weaknesses (\u0110i\u1ec3m y\u1ebfu), Opportunities (C\u01a1 h\u1ed9i) v\u00e0 Threats (Th\u00e1ch th\u1ee9c). Trong \u0111\u00f3 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean trong doanh nghi\u1ec7p, l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m mang l\u1ea1i l\u1ee3i th\u1ebf ho\u1eb7c b\u1ea5t l\u1ee3i so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>Trong khi \u0111\u00f3, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c l\u1ea1i l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i, c\u01a1 h\u1ed9i l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4i tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u, n\u1eafm b\u1eaft nh\u1eb1m c\u1ea3i thi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 hi\u1ec7u su\u1ea5t kinh doanh. Th\u00e1ch th\u1ee9c l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"M\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/05\/6-hinh-thuc-quan-tri-chien-luoc.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h3 id=\"theo-the-diem-can-bang-bsc\"><span class=\"ez-toc-section\" id=\"Theo_the_diem_can_bang_BSC\"><\/span>Theo th\u1ebb \u0111i\u1ec3m c\u00e2n b\u1eb1ng BSC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Th\u1ebb \u0111i\u1ec3m c\u00e2n b\u1eb1ng BSC l\u00e0 ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd th\u00f4ng qua c\u00e1c m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. T\u1eeb \u0111\u00f3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng theo c\u00e1c ch\u1ec9 ti\u00eau m\u00e0 doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 h\u1ee3p l\u00fd, c\u00e2n \u0111\u1ed1i.<\/p>\n<p>H\u00ecnh th\u1ee9c qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u00ecm th\u1ea5y c\u00e1c kh\u00eda c\u1ea1nh c\u1ea7n ph\u1ea3i c\u1ea3i thi\u1ec7n, b\u1eb1ng c\u00e1ch ph\u00e2n ra c\u00e1c quy tr\u00ecnh theo 4 h\u01b0\u1edbng bao g\u1ed3m: H\u1ecdc h\u1ecfi v\u00e0 tr\u01b0\u1edfng th\u00e0nh, quan \u0111i\u1ec3m kh\u00e1ch h\u00e0ng, quy tr\u00ecnh kinh doanh, d\u1eef li\u1ec7u t\u00e0i ch\u00ednh.<\/p>\n<h2 id=\"mot-so-cau-hoi-thuong-gap\"><span class=\"ez-toc-section\" id=\"Mot_so_cau_hoi_thuong_gap\"><\/span>M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"quan-tri-chien-luoc-do-ai-dam-nhiem\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Quan_tri_chien_luoc_do_ai_dam_nhiem\"><\/span>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c do ai \u0111\u1ea3m nhi\u1ec7m?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c tr\u01b0\u1edbc ti\u00ean l\u00e0 do c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb kinh doanh, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ea5p cao trong t\u1ed5 ch\u1ee9c t\u00ecm ra nh\u1eefng c\u01a1 h\u1ed9i cho ph\u01b0\u01a1ng ph\u00e1p ho\u1ea1t \u0111\u1ed9ng m\u1edbi, nh\u1eb1m gi\u00fap doanh nghi\u1ec7p nh\u1eadn ra nh\u1eefng v\u1ea5n \u0111\u1ec1 thay \u0111\u1ed5i, \u0111\u1ed3ng th\u1eddi nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a vi\u1ec7c s\u1eafp x\u1ebfp l\u1ea1i t\u1ed5 ch\u1ee9c khi ph\u01b0\u01a1ng h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c thay \u0111\u1ed5i.<\/p>\n<p style=\"text-align: justify\">B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u0169ng ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5, \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c trong doanh nghi\u1ec7p.<\/p>\n<h3 id=\"muc-dich-cua-quan-tri-chien-luoc-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Muc_dich_cua_quan_tri_chien_luoc_la_gi\"><\/span>M\u1ee5c \u0111\u00edch c\u1ee7a qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ee5c \u0111\u00edch c\u1ee7a qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 x\u00e1c \u0111\u1ecbnh l\u1ed9 tr\u00ecnh, h\u01b0\u1edbng \u0111i, v\u1ea1ch ra nh\u1eefng nhi\u1ec7m v\u1ee5 c\u1ea7n th\u1ef1c hi\u1ec7n, \u0111\u1ed3ng th\u1eddi chu\u1ea9n b\u1ecb ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<h3 id=\"han-che-cua-quan-tri-chien-luoc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Han_che_cua_quan_tri_chien_luoc\"><\/span>H\u1ea1n ch\u1ebf c\u1ee7a qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1eb7c d\u00f9 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng v\u00e0 c\u00f3 \u00fd ngh\u0129a to l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, tuy nhi\u00ean n\u00f3 c\u0169ng t\u1ed3n t\u1ea1i m\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf, bao g\u1ed3m:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Thi\u1ebfu linh ho\u1ea1t: K\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng d\u00e0i h\u1ea1n, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 n\u00f3 c\u00f3 th\u1ec3 tr\u1edf n\u00ean c\u1ee9ng nh\u1eafc v\u00e0 kh\u00f4ng linh ho\u1ea1t \u0111\u1ed1i v\u1edbi c\u00e1c t\u00ecnh hu\u1ed1ng kh\u1ea9n c\u1ea5p.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Thi\u1ebfu s\u1ef1 t\u01b0\u01a1ng t\u00e1c: K\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u01b0a ra t\u1eeb tr\u00ean xu\u1ed1ng b\u1edfi ban l\u00e3nh \u0111\u1ea1o, thi\u1ebfu s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 h\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean, d\u1eabn \u0111\u1ebfn vi\u1ec7c h\u1ecd kh\u00f4ng c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch \u0111\u00f3.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Kh\u00f4ng th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c t\u01b0\u01a1ng lai: M\u1eb7c d\u00f9 ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng v\u00e0 d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, nh\u01b0ng kh\u00f4ng th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1ef1 \u0111o\u00e1n \u0111\u00f3 l\u00e0 ch\u00ednh x\u00e1c v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong t\u01b0\u01a1ng lai c\u00f3 th\u1ec3 l\u00e0m cho chi\u1ebfn l\u01b0\u1ee3c tr\u1edf n\u00ean l\u1ed7i th\u1eddi.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u1ed1n k\u00e9m: Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 l\u1edbn v\u1ec1 th\u1eddi gian, ngu\u1ed3n l\u1ef1c v\u00e0 nh\u00e2n l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n v\u00e0 duy tr\u00ec, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi c\u00e1c k\u1ebf ho\u1ea1ch ph\u1ea3i thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>C\u00f3 th\u1ec3 g\u00e2y ra m\u1ed9t s\u1ed1 m\u00e2u thu\u1eabn: Khi ban l\u00e3nh \u0111\u1ea1o v\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean kh\u00f4ng \u0111\u1ed3ng \u00fd v\u1edbi nhau v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, \u0111\u00f3 c\u00f3 th\u1ec3 g\u00e2y ra m\u00e2u thu\u1eabn v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"H\u1ea1n ch\u1ebf c\u1ee7a qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/05\/7-han-che-cua-quan-tri-chien-luoc.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<p>V\u0103n h\u00f3a doanh nghi\u1ec7p, c\u1ea5u tr\u00fac, t\u1ed5 ch\u1ee9c, k\u1ef9 n\u0103ng c\u1ee7a ngu\u1ed3n nh\u00e2n l\u1ef1c \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n h\u01a1n l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u00f4ng th\u01b0\u1eddng, c\u00f3 ngh\u0129a l\u00e0 n\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u1ea3 n\u0103ng \u0111\u1ed5i m\u1edbi, s\u1ea3n ph\u1ea9m m\u1edbi, ph\u01b0\u01a1ng ph\u00e1p s\u1ea3n xu\u1ea5t m\u1edbi ho\u1eb7c th\u1ecb tr\u01b0\u1eddng m\u1edbi s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai. C\u00f3 th\u1ec3 n\u00f3i, qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c gi\u00fap thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa \u201cn\u01a1i doanh nghi\u1ec7p \u0111ang \u0111\u1ee9ng\u201d v\u00e0 \u201cn\u01a1i doanh nghi\u1ec7p mu\u1ed1n tr\u1edf th\u00e0nh\u201d.<\/p>\n<p>&gt;&gt; \u0110\u1ecdc th\u00eam c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c:<\/p>\n<ul>\n<li>\n<p>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/p>\n<\/li>\n<li>\n<p>Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m<\/p>\n<\/li>\n<li>\n<p>Chi\u1ebfn l\u01b0\u1ee3c Marketing<\/p>\n<\/li>\n<li>\n<p>Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i<\/p>\n<\/li>\n<li>\n<p>Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p c\u00f4ng ty<\/p>\n<\/li>\n<li>\n<p>Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh<\/p>\n<\/li>\n<li>\n<p>Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u<\/p>\n<\/li>\n<li>\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/p>\n<\/li>\n<li>\n<p>Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a<\/p>\n<\/li>\n<li>\n<p>Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn<\/p>\n<\/li>\n<li>\n<p>Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng<\/p>\n<\/li>\n<li>\n<p>Chi\u1ebfn l\u01b0\u1ee3c Nh\u00e2n s\u1ef1<\/p>\n<\/li>\n<\/ul>\n<p>Ngu\u1ed3n: <a href=\"https:\/\/www.ckconitsha.com\/vn\/\">https:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c bao g\u1ed3m nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u00e0 t\u1ed5 ch\u1ee9c s\u1ebd l\u00e0m v\u00e0 kh\u00f4ng l\u00e0m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 trong t\u01b0\u01a1ng lai. Trong \u0111\u00f3, c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3 ph\u1ea3i li\u00ean quan \u0111\u1ebfn tuy\u00ean ng\u00f4n s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1eb7t ra. Chi\u1ebfn l\u01b0\u1ee3c mang l\u1ea1i&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-7560","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/7560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=7560"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/7560\/revisions"}],"predecessor-version":[{"id":7937,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/7560\/revisions\/7937"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=7560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=7560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=7560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}