{"id":7043,"date":"2025-03-28T10:31:03","date_gmt":"2025-03-28T03:31:03","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=7043"},"modified":"2025-06-28T07:00:04","modified_gmt":"2025-06-28T00:00:04","slug":"marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/","title":{"rendered":"Marketing online l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn 2025"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Marketing_online_la_gi\" >Marketing online l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Vai_tro_cua_Marketing_online_trong_doanh_nghiep\" >Vai tr\u00f2 c\u1ee7a Marketing online trong doanh nghi\u1ec7p<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Tang_do_nhan_dien_thuong_hieu\" >T\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Xay_dung_va_duy_tri_moi_quan_he_voi_khach_hang\" >X\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Thuc_day_ban_hang\" >Th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Toi_uu_hoa_chi_phi_Marketing\" >T\u1ed1i \u01b0u h\u00f3a chi ph\u00ed Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Ca_nhan_hoa\" >C\u00e1 nh\u00e2n h\u00f3a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Cac_loai_hinh_Marketing_online_pho_bien_hien_nay\" >C\u00e1c lo\u1ea1i h\u00ecnh Marketing online ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Toi_uu_hoa_cong_cu_tim_kiem_SEO\" >T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Marketing_tren_mang_xa_hoi_Social_media_Marketing\" >Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (Social media Marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Quang_cao_truc_tuyen_PPC\" >Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn (PPC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Content_Marketing\" >Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Affiliate_Marketing\" >Affiliate Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Email_Marketing\" >Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Podcast\" >Podcast<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#7_Buoc_xay_dung_chien_luoc_Marketing_online\" >7 B\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing online<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Buoc_1_Phan_tich_thi_truong_kinh_doanh\" >B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng kinh doanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Buoc_2_Xac_dinh_muc_tieu\" >B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Buoc_3_Xay_dung_thong_diep_truyen_thong\" >B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Buoc_4_Phan_bo_ngan_sach\" >B\u01b0\u1edbc 4: Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Buoc_5_Lua_chon_kenh_truyen_thong\" >B\u01b0\u1edbc 5: L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Buoc_6_Thuc_hien_chien_dich_Marketing_Online\" >B\u01b0\u1edbc 6: Th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch Marketing Online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Buoc_7_Theo_doi_va_danh_gia_hieu_qua_chien_dich_Marketing_Online\" >B\u01b0\u1edbc 7: Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch Marketing Online<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Marketing_online_la_mot_phan_trong_Digital_Marketing\" >Marketing online l\u00e0 m\u1ed9t ph\u1ea7n trong Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Mot_so_han_che_trong_viec_thuc_hien_Marketing_online\" >M\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf trong vi\u1ec7c th\u1ef1c hi\u1ec7n Marketing online<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Tinh_nhieu_trong_Marketing_online\" >T\u00ednh nhi\u1ec5u trong Marketing online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Thieu_su_kiem_soat\" >Thi\u1ebfu s\u1ef1 ki\u1ec3m so\u00e1t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Su_phu_thuoc_vao_cong_nghe\" >S\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00f4ng ngh\u1ec7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Do_phuc_tap_cua_du_lieu\" >\u0110\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a d\u1eef li\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.ckconitsha.com\/vn\/marketing-online-la-gi-chien-luoc-tiep-thi-truc-tuyen-2025\/#Su_thay_doi_nhanh_chong_ve_cong_nghe_va_cac_quy_tac_thuong_mai_dien_tu\" >S\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c quy t\u1eafc th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">Marketing online gi\u00fap to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng di\u1ec5n ra tr\u00ean n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1, t\u01b0\u01a1ng t\u00e1c, mua h\u00e0ng v\u00e0 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ec1u tr\u1ef1c tuy\u1ebfn. \u00c1p d\u1ee5ng Marketing online gi\u1edd \u0111\u00e2y d\u01b0\u1eddng nh\u01b0 l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u0169ng \u00edt t\u1ed1n k\u00e9m h\u01a1n so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u1ed1ng v\u00e0 ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i \u0111\u1ebfn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng h\u01a1n.<\/p>\n<h2 id=\"marketing-online-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Marketing_online_la_gi\"><\/span>Marketing online l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Marketing online (hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn) l\u00e0 ho\u1ea1t \u0111\u1ed9ng s\u1eed d\u1ee5ng c\u00e1c k\u00eanh v\u00e0 c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 truy\u1ec1n b\u00e1 th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Marketing online bao g\u1ed3m nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau, t\u1eeb vi\u1ec7c t\u1ea1o v\u00e0 qu\u1ea3ng b\u00e1 website, m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, cho \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Google, Facebook,&#8230;<\/p>\n<p style=\"text-align: justify\">Marketing online \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc b\u00e1n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 qua internet. Ngh\u1ec7 thu\u1eadt bao g\u1ed3m vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb thu h\u00fat th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 chuy\u1ec3n th\u00e0nh doanh s\u1ed1 b\u00e1n h\u00e0ng, trong khi khoa h\u1ecdc l\u00e0 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Marketing online (hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn) l\u00e0 ho\u1ea1t \u0111\u1ed9ng s\u1eed d\u1ee5ng c\u00e1c k\u00eanh v\u00e0 c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 truy\u1ec1n b\u00e1 th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/10\/1-marketing-online-la-gi.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"vai-tro-cua-marketing-online-trong-doanh-nghiep\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Vai_tro_cua_Marketing_online_trong_doanh_nghiep\"><\/span>Vai tr\u00f2 c\u1ee7a Marketing online trong doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>T\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>X\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/li>\n<li>Th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng<\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a chi ph\u00ed Marketing<\/li>\n<li>C\u00e1 nh\u00e2n h\u00f3a<\/li>\n<\/ol>\n<h3 id=\"tang-do-nhan-dien-thuong-hieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tang_do_nhan_dien_thuong_hieu\"><\/span>T\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng d\u00e0nh nhi\u1ec1u th\u1eddi gian tr\u00ean Internet, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn. Marketing online gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. T\u1eeb \u0111\u00f3 gi\u00fap t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 thu h\u00fat h\u1ecd quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify\"><em>&gt;&gt; \u0110\u1ecdc th\u00eam<\/em>:\u00a0Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? T\u1ed5ng quan Brand Management<\/p>\n<h3 id=\"xay-dung-va-duy-tri-moi-quan-he-voi-khach-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Xay_dung_va_duy_tri_moi_quan_he_voi_khach_hang\"><\/span>X\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Marketing online gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh marketing online nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, chatbot \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u v\u1edbi kh\u00e1ch h\u00e0ng, l\u1eafng nghe ph\u1ea3n h\u1ed3i v\u00e0 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a h\u1ecd. Gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o ra s\u1ef1 g\u1eafn b\u00f3 v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/p>\n<h3 id=\"thuc-day-ban-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thuc_day_ban_hang\"><\/span>Th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Marketing online gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh marketing online nh\u01b0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, email marketing, content marketing \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd mua h\u00e0ng.<\/p>\n<h3 id=\"toi-uu-hoa-chi-phi-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Toi_uu_hoa_chi_phi_Marketing\"><\/span>T\u1ed1i \u01b0u h\u00f3a chi ph\u00ed Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">So v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh ho\u1eb7c in \u1ea5n, Marketing online th\u01b0\u1eddng c\u00f3 chi ph\u00ed th\u1ea5p h\u01a1n v\u00e0 linh ho\u1ea1t h\u01a1n. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch v\u00e0 chi\u1ebfn d\u1ecbch theo th\u1eddi gian th\u1ef1c, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 \u0111\u1ea3m b\u1ea3o \u0111ang \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng k\u00eanh v\u00e0 ho\u1ea1t \u0111\u1ed9ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n<h3 id=\"ca-nhan-hoa\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ca_nhan_hoa\"><\/span>C\u00e1 nh\u00e2n h\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Marketing online cho ph\u00e9p doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng. V\u1edbi th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi email t\u00f9y ch\u1ec9nh ch\u1ee9a n\u1ed9i dung v\u00e0 \u01b0u \u0111\u00e3i quan t\u00e2m d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, g\u1eedi email ch\u00e0o m\u1eebng, email sinh nh\u1eadt, ho\u1eb7c email theo d\u00f5i sau khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">Marketing online c\u0169ng cung c\u1ea5p kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng. Ch\u1eb3ng h\u1ea1n, s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ch\u1ec9 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean \u0111\u1ed9 tu\u1ed5i, \u0111\u1ecba l\u00fd ho\u1eb7c s\u1edf th\u00edch.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Vai tr\u00f2 c\u1ee7a Marketing online trong doanh nghi\u1ec7p\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/10\/2-vai-tro-cua-marketing-online.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"cac-loai-hinh-marketing-online-pho-bien-hien-nay\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cac_loai_hinh_Marketing_online_pho_bien_hien_nay\"><\/span>C\u00e1c lo\u1ea1i h\u00ecnh Marketing online ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO)<\/li>\n<li>Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (Social media Marketing)<\/li>\n<li>Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn (PPC)<\/li>\n<li>Content Marketing<\/li>\n<li>Affiliate Marketing<\/li>\n<li>Email Marketing<\/li>\n<li>Podcast<\/li>\n<\/ol>\n<p style=\"text-align: justify\">Tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing Online \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p, vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c lo\u1ea1i h\u00ecnh Marketing tr\u00ean internet l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft. C\u00e1c lo\u1ea1i h\u00ecnh n\u00e0y mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, gi\u00fap t\u1ed1i \u01b0u th\u1eddi gian v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u1ec3 l\u1ef1a ch\u1ecdn lo\u1ea1i h\u00ecnh ph\u00f9 h\u1ee3p, c\u1ea7n xem x\u00e9t ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 c\u1ee7a doanh nghi\u1ec7p (bao g\u1ed3m ngu\u1ed3n l\u1ef1c v\u1ec1 con ng\u01b0\u1eddi, t\u00e0i ch\u00ednh,&#8230;) c\u0169ng nh\u01b0 h\u00e0nh vi, th\u00f3i quen, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing.<\/p>\n<h3 id=\"toi-uu-hoa-cong-cu-tim-kiem-seo\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Toi_uu_hoa_cong_cu_tim_kiem_SEO\"><\/span>T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">SEO l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a website \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs). SEO gi\u00fap website c\u1ee7a doanh nghi\u1ec7p xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed cao h\u01a1n tr\u00ean SERPs khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify\">SEO bao g\u1ed3m hai kh\u00eda c\u1ea1nh ch\u00ednh l\u00e0 SEO Onpage v\u00e0 SEO Offpage.<\/p>\n<p style=\"text-align: justify\">SEO Onpage l\u00e0 c\u00e1c k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c ti\u1ebfp tr\u00ean website nh\u1eb1m t\u1ed1i \u01b0u n\u1ed9i dung, c\u1ea5u tr\u00fac v\u00e0 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a website. C\u00e1c k\u1ef9 thu\u1eadt SEO Onpage ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n<ul>\n<li style=\"text-align: justify\">T\u1ed1i \u01b0u ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3 meta v\u00e0 c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1<\/li>\n<li style=\"text-align: justify\">T\u1ed1i \u01b0u n\u1ed9i dung website<\/li>\n<li style=\"text-align: justify\">T\u1ed1i \u01b0u c\u1ea5u tr\u00fac website<\/li>\n<li style=\"text-align: justify\">T\u1ed1i \u01b0u t\u1ed1c \u0111\u1ed9 t\u1ea3i trang<\/li>\n<li style=\"text-align: justify\">T\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/li>\n<\/ul>\n<p style=\"text-align: justify\">SEO Offpage l\u00e0 c\u00e1c k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u00ean ngo\u00e0i website nh\u1eb1m x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ebfn website. C\u00e1c k\u1ef9 thu\u1eadt SEO Offpage ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">T\u1ea1o backlink t\u1eeb c\u00e1c website uy t\u00edn<\/li>\n<li style=\"text-align: justify\">Tham gia c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn<\/li>\n<li style=\"text-align: justify\">Tham gia c\u00e1c s\u1ef1 ki\u1ec7n offline<\/li>\n<li style=\"text-align: justify\">Qu\u1ea3ng b\u00e1 website tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><em>&gt;&gt; \u0110\u1ecdc th\u00eam<\/em>:\u00a0SEO l\u00e0 g\u00ec? T\u1ed5ng quan v\u1ec1 Search Engine Optimization t\u1eeb A-Z<\/p>\n<h3 id=\"marketing-tren-mang-xa-hoi-social-media-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Marketing_tren_mang_xa_hoi_Social_media_Marketing\"><\/span>Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (Social media Marketing)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Marketing online th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i, hay c\u00f2n g\u1ecdi l\u00e0 social media marketing, l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Tiktok, YouTube,&#8230; \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify\">Social media Marketing l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a Marketing online, gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. Th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 chia s\u1ebb th\u00f4ng tin, h\u00ecnh \u1ea3nh, video v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, l\u1eafng nghe ph\u1ea3n h\u1ed3i v\u00e0 gi\u1ea3i quy\u1ebft th\u1eafc m\u1eafc c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, k\u1ecbp th\u1eddi.<\/p>\n<p style=\"text-align: justify\">C\u00e1c h\u00ecnh th\u1ee9c Social media Marketing ph\u1ed5 bi\u1ebfn:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>T\u1ea1o v\u00e0 \u0111\u0103ng n\u1ed9i dung: \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c social media marketing c\u01a1 b\u1ea3n nh\u1ea5t, bao g\u1ed3m vi\u1ec7c t\u1ea1o v\u00e0 \u0111\u0103ng b\u00e0i vi\u1ebft, h\u00ecnh \u1ea3nh, video,&#8230; v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n<li style=\"text-align:justify\">\n<p>Ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed: Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n<li style=\"text-align:justify\">\n<p>Tham gia c\u00e1c c\u1ed9ng \u0111\u1ed3ng v\u00e0 nh\u00f3m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i: Tham gia c\u00e1c c\u1ed9ng \u0111\u1ed3ng v\u00e0 nh\u00f3m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd.<\/p>\n<\/li>\n<li style=\"text-align:justify\">\n<p>S\u1eed d\u1ee5ng influencer marketing: Influencer marketing l\u00e0 h\u00ecnh th\u1ee9c h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (Social media Marketing)\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/10\/3-marketing-online-tren-nen-tang-social.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h3 id=\"quang-cao-truc-tuyen-ppc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Quang_cao_truc_tuyen_PPC\"><\/span>Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn (PPC)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">H\u00ecnh th\u1ee9c Marketing online qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (Pay-Per-Click, PPC) l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn trong \u0111\u00f3 ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o ch\u1ec9 ph\u1ea3i tr\u1ea3 ti\u1ec1n khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. PPC th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn nh\u01b0 Google Ads, Facebook Ads, Microsoft Advertising, Bing Ads,&#8230;<\/p>\n<p style=\"text-align: justify\">C\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a PPC l\u00e0 khi m\u1ed9t ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a ho\u1eb7c xem n\u1ed9i dung tr\u00ean m\u1ed9t trang web, c\u00e1c qu\u1ea3ng c\u00e1o li\u00ean quan s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ho\u1eb7c tr\u00ean trang web \u0111\u00f3. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o s\u1ebd ph\u1ea3i tr\u1ea3 m\u1ed9t kho\u1ea3n ti\u1ec1n x\u00e1c \u0111\u1ecbnh cho nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o.<\/p>\n<p style=\"text-align: justify\">C\u00e1ch t\u00ednh ph\u00ed trong PPC th\u01b0\u1eddng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh \u0111\u1ea5u gi\u00e1. Ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o \u0111\u1eb7t m\u1ed9t m\u1ee9c gi\u00e1 t\u1ed1i \u0111a m\u00e0 h\u1ecd s\u1eb5n l\u00f2ng tr\u1ea3 cho m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. Khi c\u00f3 m\u1ed9t cu\u1ed9c \u0111\u1ea5u gi\u00e1 cho t\u1eeb kh\u00f3a ho\u1eb7c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o, h\u1ec7 th\u1ed1ng c\u1ee7a nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1ebd x\u00e1c \u0111\u1ecbnh qu\u1ea3ng c\u00e1o n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb d\u1ef1a tr\u00ean m\u1ee9c gi\u00e1 \u0111\u1ea5u gi\u00e1 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ed9 t\u01b0\u01a1ng th\u00edch v\u1edbi t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<h3 id=\"content-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Content_Marketing\"><\/span>Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Content marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing online ph\u1ed5 bi\u1ebfn nh\u1ea5t, t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ed3ng nh\u1ea5t \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. Th\u00f4ng qua h\u00ecnh th\u1ee9c Marketing n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u1eeb \u0111\u00f3 v\u00e0 mu\u1ed1n mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 th\u1ef1c s\u1ef1 tr\u1ea3i nghi\u1ec7m ch\u00fang.<\/p>\n<p style=\"text-align: justify\">C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a Content Marketing:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>T\u1eadp trung v\u00e0o n\u1ed9i dung: Content marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing t\u1eadp trung v\u00e0o n\u1ed9i dung. N\u1ed9i dung trong content marketing c\u00f3 th\u1ec3 \u1edf nhi\u1ec1u d\u1ea1ng kh\u00e1c nhau, nh\u01b0 b\u00e0i vi\u1ebft, video, podcast, infographic, ebook,&#8230;<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Gi\u00e1 tr\u1ecb v\u00e0 ph\u00f9 h\u1ee3p: N\u1ed9i dung trong content marketing ph\u1ea3i mang l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. N\u1ed9i dung gi\u00e1 tr\u1ecb s\u1ebd thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng, trong khi n\u1ed9i dung ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>\u0110\u1ed3ng nh\u1ea5t: Content Marketing ph\u1ea3i \u0111\u1ed3ng nh\u1ea5t v\u1ec1 h\u00ecnh th\u1ee9c v\u00e0 n\u1ed9i dung. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n<p><em>&gt;&gt; \u0110\u1ecdc th\u00eam<\/em>:\u00a0Content Marketing l\u00e0 g\u00ec? T\u1ed5ng quan ki\u1ebfn th\u1ee9c t\u1eeb A \u2013 Z<\/p>\n<h3 id=\"affiliate-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing\"><\/span>Affiliate Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">L\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb li\u00ean k\u1ebft, trong \u0111\u00f3 c\u00e1c \u0111\u1ed1i t\u00e1c (Affiliate) s\u1ebd gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 th\u00f4ng qua \u0111\u01b0\u1eddng link gi\u1edbi thi\u1ec7u c\u1ee7a Affiliate, h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c hoa h\u1ed3ng.<\/p>\n<p style=\"text-align: justify\">Affiliate marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn trong \u0111\u00f3 ng\u01b0\u1eddi ti\u1ebfp th\u1ecb (Affiliate Marketer) qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t c\u00f4ng ty kh\u00e1c (merchant) th\u00f4ng qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn nh\u01b0 trang web, blog, m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, ho\u1eb7c video tr\u1ef1c tuy\u1ebfn. Ng\u01b0\u1eddi ti\u1ebfp th\u1ecb s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c hoa h\u1ed3ng (commission) d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng ho\u1eb7c gi\u00e1 tr\u1ecb c\u00e1c giao d\u1ecbch m\u00e0 h\u1ecd \u0111\u00e3 gi\u1edbi thi\u1ec7u th\u00e0nh c\u00f4ng cho c\u00f4ng ty merchant.<\/p>\n<p style=\"text-align: justify\">C\u00f3 nhi\u1ec1u k\u00eanh Affiliate kh\u00e1c nhau, ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Website: \u0110\u00e2y l\u00e0 k\u00eanh Affiliate ph\u1ed5 bi\u1ebfn nh\u1ea5t, nh\u00e0 ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 t\u1ea1o website ri\u00eang ho\u1eb7c s\u1eed d\u1ee5ng blog \u0111\u1ec3 chia s\u1ebb \u0111\u01b0\u1eddng link li\u00ean k\u1ebft.<\/p>\n<\/li>\n<li style=\"text-align:justify\">\n<p>M\u1ea1ng x\u00e3 h\u1ed9i: C\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, TikTok,&#8230; c\u0169ng l\u00e0 k\u00eanh Affiliate hi\u1ec7u qu\u1ea3. Nh\u00e0 ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 chia s\u1ebb \u0111\u01b0\u1eddng link li\u00ean k\u1ebft tr\u00ean c\u00e1c b\u00e0i vi\u1ebft, video,&#8230; Ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0 Tiktok khi Affiliate c\u00f3 th\u1ec3 g\u1eafn gi\u1ecf h\u00e0ng ngay t\u1ea1i video c\u1ee7a m\u00ecnh.<\/p>\n<\/li>\n<li style=\"text-align:justify\">\n<p>Email marketing: Email Marketing l\u00e0 k\u00eanh Affiliate hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<\/li>\n<li style=\"text-align:justify\">\n<p>M\u1ea1ng l\u01b0\u1edbi ti\u1ebfp th\u1ecb li\u00ean k\u1ebft: C\u00e1c m\u1ea1ng l\u01b0\u1edbi ti\u1ebfp th\u1ecb li\u00ean k\u1ebft cung c\u1ea5p cho nh\u00e0 ph\u00e2n ph\u1ed1i c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00e0i nguy\u00ean c\u1ea7n thi\u1ebft \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch Affiliate Marketing.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Affiliate marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn trong \u0111\u00f3 ng\u01b0\u1eddi ti\u1ebfp th\u1ecb (affiliate marketer) qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t c\u00f4ng ty kh\u00e1c (merchant) th\u00f4ng qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn nh\u01b0 trang web, blog, m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, ho\u1eb7c video tr\u1ef1c tuy\u1ebfn.\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/10\/5-marketing-online-tren-nen-tang-Affiliate.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h3 id=\"email-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Email_Marketing\"><\/span>Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Email marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c Marketing online, trong \u0111\u00f3 c\u00e1c doanh nghi\u1ec7p g\u1eedi th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb ho\u1eb7c th\u00f4ng tin kh\u00e1c \u0111\u1ebfn danh s\u00e1ch ng\u01b0\u1eddi nh\u1eadn qua Email. Qu\u00e1 tr\u00ecnh Email marketing th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t danh s\u00e1ch email ch\u1ea5t l\u01b0\u1ee3ng, th\u00f4ng qua vi\u1ec7c thu th\u1eadp th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 \u0111\u0103ng k\u00fd qua trang web, s\u1ef1 ki\u1ec7n, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Sau \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd s\u1eed d\u1ee5ng m\u1ed9t ph\u1ea7n m\u1ec1m ho\u1eb7c d\u1ecbch v\u1ee5 Email Marketing \u0111\u1ec3 g\u1eedi email \u0111\u1ebfn danh s\u00e1ch n\u00e0y.<\/p>\n<p style=\"text-align: justify\">C\u00f3 nhi\u1ec1u lo\u1ea1i h\u00ecnh email marketing kh\u00e1c nhau, t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t s\u1ed1 lo\u1ea1i h\u00ecnh Email Marketing ph\u1ed5 bi\u1ebfn ph\u1ea3i k\u1ec3 \u0111\u1ebfn bao g\u1ed3m:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Email ch\u00e0o m\u1eebng: \u0110\u00e2y l\u00e0 email \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1edbi sau khi h\u1ecd \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin t\u1eeb doanh nghi\u1ec7p.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Email b\u00e1n h\u00e0ng: \u0110\u00e2y l\u00e0 email \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Email giao d\u1ecbch: Email x\u00e1c nh\u1eadn khi kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng b\u1ea5t k\u1ef3 m\u1ed9t giao d\u1ecbch n\u00e0o \u0111\u00f3. Ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u1ea1ng th\u00e1i \u0111\u01a1n h\u00e0ng, x\u00e1c nh\u1eadn \u0111\u01a1n \u0111\u1eb7t h\u00e0ng, x\u00e1c nh\u1eadn s\u1ed1 d\u01b0,\u2026<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Email ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng: \u0110\u00e2y l\u00e0 email \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch, c\u1eadp nh\u1eadt v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5,&#8230;<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"podcast\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Podcast\"><\/span>Podcast<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Podcast th\u01b0\u1eddng c\u00f3 \u0111\u1ecbnh d\u1ea1ng d\u1ea1ng ghi \u00e2m, n\u01a1i ng\u01b0\u1eddi d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh ho\u1eb7c nh\u00f3m ng\u01b0\u1eddi th\u1ea3o lu\u1eadn tr\u00ecnh b\u00e0y n\u1ed9i dung v\u1ec1 m\u1ed9t lo\u1ea1t c\u00e1c ch\u1ee7 \u0111\u1ec1. N\u1ed9i dung c\u1ee7a podcast c\u00f3 th\u1ec3 bao g\u1ed3m th\u00f4ng tin, gi\u1ea3i tr\u00ed, h\u00e0i h\u01b0\u1edbc, gi\u00e1o d\u1ee5c, tin t\u1ee9c, c\u00e2u chuy\u1ec7n, tranh lu\u1eadn,&#8230;<\/p>\n<p style=\"text-align: justify\">Marketing qua podcast l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch t\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung qua c\u00e1c podcast. Do t\u00ednh ch\u1ea5t truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn v\u00e0 t\u00ednh kh\u1ea3 d\u1ee5ng cao, podcast \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch trong l\u0129nh v\u1ef1c marketing online hi\u1ec7n nay.<\/p>\n<p style=\"text-align: justify\">Podcast c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o th\u00f4ng qua vi\u1ec7c chia s\u1ebb n\u1ed9i dung tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang web li\u00ean quan, ho\u1eb7c th\u00f4ng qua vi\u1ec7c t\u00e0i tr\u1ee3 cho c\u00e1c podcast kh\u00e1c. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ec3 thu h\u00fat v\u00e0 duy tr\u00ec s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi nghe.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"C\u00e1c lo\u1ea1i h\u00ecnh Marketing online ph\u1ed5 bi\u1ebfn hi\u1ec7n nay\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/10\/4-marketing-online-tren-nen-tang-podcast.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"7-buoc-xay-dung-chien-luoc-marketing-online\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"7_Buoc_xay_dung_chien_luoc_Marketing_online\"><\/span>7 B\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing online<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng kinh doanh<\/li>\n<li>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/li>\n<li>B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<\/li>\n<li>B\u01b0\u1edbc 4: Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch<\/li>\n<li>B\u01b0\u1edbc 5: L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng<\/li>\n<li>B\u01b0\u1edbc 6: Th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch Marketing Online<\/li>\n<li>B\u01b0\u1edbc 7: Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch Marketing Online<\/li>\n<\/ul>\n<h3 id=\"buoc-1-phan-tich-thi-truong-kinh-doanh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_1_Phan_tich_thi_truong_kinh_doanh\"><\/span>B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng kinh doanh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng kinh doanh gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p. M\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c c\u1ea7n l\u00e0m trong b\u01b0\u1edbc n\u00e0y bao g\u1ed3m:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau: Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi. Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, bao g\u1ed3m nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u1ecba l\u00fd, h\u00e0nh vi,&#8230;<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u00ecm hi\u1ec3u xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng: L\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch, k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh: Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 hi\u1ec3u r\u00f5 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd, gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh hi\u1ec7u qu\u1ea3.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>\u0110\u00e1nh gi\u00e1 m\u00f4i tr\u01b0\u1eddng kinh doanh: M\u00f4i tr\u01b0\u1eddng kinh doanh bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 kinh t\u1ebf, ch\u00ednh tr\u1ecb, x\u00e3 h\u1ed9i,&#8230; Nh\u1eb1m \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p l\u00e0 ai?<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p l\u00e0 ai?<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"buoc-2-xac-dinh-muc-tieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_2_Xac_dinh_muc_tieu\"><\/span>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing online l\u00e0 nh\u1eefng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong m\u1ed9t th\u1eddi gian ng\u1eafn, th\u01b0\u1eddng l\u00e0 trong v\u00f2ng m\u1ed9t n\u0103m. C\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 n\u00e0y n\u00ean \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc SMART, x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, c\u00f3 t\u00ednh kh\u1ea3 thi v\u00e0 c\u00f3 li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau Marketing Online ph\u1ed5 bi\u1ebfn nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">T\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li style=\"text-align: justify\">T\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website<\/li>\n<li style=\"text-align: justify\">T\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n<li style=\"text-align: justify\">T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/li>\n<\/ul>\n<h3 id=\"buoc-3-xay-dung-thong-diep-truyen-thong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_3_Xay_dung_thong_diep_truyen_thong\"><\/span>B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0 n\u1ed9i dung m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Th\u00f4ng \u0111i\u1ec7p c\u1ea7n:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>R\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u: Kh\u00e1ch h\u00e0ng c\u1ea7n hi\u1ec3u r\u00f5 th\u00f4ng \u0111i\u1ec7p m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i. Th\u00f4ng \u0111i\u1ec7p c\u1ea7n \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u, tr\u00e1nh s\u1eed d\u1ee5ng nh\u1eefng thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n ho\u1eb7c ng\u00f4n ng\u1eef kh\u00f3 hi\u1ec3u.<\/p>\n<\/li>\n<li style=\"text-align:justify\">\n<p>Ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau: Th\u00f4ng \u0111i\u1ec7p c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Th\u00f4ng \u0111i\u1ec7p c\u1ea7n gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 cung c\u1ea5p nh\u1eefng l\u1ee3i \u00edch m\u00e0 h\u1ecd mong mu\u1ed1n.<\/p>\n<\/li>\n<li style=\"text-align:justify\">\n<p>Kh\u00e1c bi\u1ec7t: \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap doanh nghi\u1ec7p kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Th\u00f4ng \u0111i\u1ec7p c\u1ea7n th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n<li style=\"text-align:justify\">\n<p>Truy\u1ec1n c\u1ea3m h\u1ee9ng: Khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa v\u00e0 mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"buoc-4-phan-bo-ngan-sach\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_4_Phan_bo_ngan_sach\"><\/span>B\u01b0\u1edbc 4: Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean, c\u1ea7n l\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch chi ti\u1ebft cho t\u1eebng k\u00eanh truy\u1ec1n th\u00f4ng, t\u1eebng giai \u0111o\u1ea1n tri\u1ec3n khai. Ng\u00e2n s\u00e1ch c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho c\u00e1c k\u00eanh Marketing online kh\u00e1c nhau, ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch. L\u01b0u \u00fd:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Ng\u00e2n s\u00e1ch c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 h\u1ee3p l\u00fd cho t\u1eebng k\u00eanh truy\u1ec1n th\u00f4ng, t\u1eebng giai \u0111o\u1ea1n tri\u1ec3n khai.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Ng\u00e2n s\u00e1ch c\u1ea7n \u0111\u01b0\u1ee3c theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>C\u1ea7n c\u00f3 k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng cho c\u00e1c tr\u01b0\u1eddng h\u1ee3p ph\u00e1t sinh.<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"buoc-5-lua-chon-kenh-truyen-thong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_5_Lua_chon_kenh_truyen_thong\"><\/span>B\u01b0\u1edbc 5: L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ed1i v\u1edbi Marketing online, c\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh cho doanh nghi\u1ec7p ch\u1ecdn l\u1ef1a. Quan tr\u1ecdng l\u00e0 c\u1ea7n l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. Ph\u1ed5 bi\u1ebfn ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0 Website, M\u1ea1ng x\u00e3 h\u1ed9i, Email marketing, Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn,&#8230;<\/p>\n<p style=\"text-align: justify\">Doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng: K\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Chi ph\u00ed: Chi ph\u00ed s\u1eed d\u1ee5ng k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y l\u00e0 bao nhi\u00eau?<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>\u0110\u1ed9 hi\u1ec7u qu\u1ea3: K\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y c\u00f3 hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"buoc-6-thuc-hien-chien-dich-marketing-online\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_6_Thuc_hien_chien_dich_Marketing_Online\"><\/span>B\u01b0\u1edbc 6: Th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch Marketing Online<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Sau khi \u0111\u00e3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch, doanh nghi\u1ec7p s\u1ebd ti\u1ebfn h\u00e0nh tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing Online theo k\u1ebf ho\u1ea1ch. Trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai, c\u1ea7n theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng xuy\u00ean hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ec3 k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p.<\/p>\n<h3 id=\"buoc-7-theo-doi-va-danh-gia-hieu-qua-chien-dich-marketing-online\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_7_Theo_doi_va_danh_gia_hieu_qua_chien_dich_Marketing_Online\"><\/span>B\u01b0\u1edbc 7: Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch Marketing Online<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Vi\u1ec7c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch Marketing Online l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh nh\u1eefng g\u00ec. M\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 chi\u1ebfn d\u1ecbch Marketing Online nh\u01b0:<\/p>\n<p style=\"text-align: justify\">Nh\u00f3m ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng nh\u1eadn th\u1ee9c:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR): L\u00e0 t\u1ef7 l\u1ec7 s\u1ed1 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o so v\u1edbi s\u1ed1 ng\u01b0\u1eddi nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u1ef7 l\u1ec7 hi\u1ec3n th\u1ecb (Impressions): L\u00e0 s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c (Engagement rate): T\u1ef7 l\u1ec7 s\u1ed1 ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p, ch\u1eb3ng h\u1ea1n nh\u01b0 like, share, comment,&#8230;<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u1ea7m ph\u1ee7 (Reach): L\u00e0 s\u1ed1 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u1ef7 l\u1ec7 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u (Brand awareness): T\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Nh\u00f3m ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Th\u1eddi gian tr\u00ean trang (Time on page): L\u00e0 th\u1eddi gian trung b\u00ecnh ng\u01b0\u1eddi d\u00f9ng d\u00e0nh cho trang web.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>S\u1ed1 trang xem (Pageviews): L\u00e0 s\u1ed1 trang web \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng xem.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u1ef7 l\u1ec7 tho\u00e1t (Bounce rate): L\u00e0 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng r\u1eddi kh\u1ecfi trang web ngay sau khi truy c\u1eadp.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u1ef7 l\u1ec7 quay l\u1ea1i (Return rate): L\u00e0 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i trang web sau l\u1ea7n truy c\u1eadp \u0111\u1ea7u ti\u00ean.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>\u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng (Customer review): L\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Nh\u00f3m ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion rate): T\u1ef7 l\u1ec7 s\u1ed1 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n c\u1ee7a doanh nghi\u1ec7p so v\u1edbi t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi truy c\u1eadp.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh (Average order value): T\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a t\u1ea5t c\u1ea3 \u0111\u01a1n h\u00e0ng chia cho s\u1ed1 \u0111\u01a1n h\u00e0ng.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Doanh thu (Revenue): T\u1ed5ng s\u1ed1 ti\u1ec1n doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing online.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Chi ph\u00ed cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i (Cost per conversion): Chi ph\u00ed m\u00e0 doanh nghi\u1ec7p ph\u1ea3i b\u1ecf ra \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">L\u1ef1a ch\u1ecdn c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing online c\u1ea7n c\u0103n c\u1ee9 v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch Marketing. V\u00ed d\u1ee5, n\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 CTR, Impressions, Reach,&#8230; N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 Conversion rate, Average order value, Revenue,&#8230;<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"7 B\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing online\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/10\/6-buoc-xay-dung-chien-luoc-marketing-online.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"marketing-online-la-mot-phan-trong-digital-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Marketing_online_la_mot_phan_trong_Digital_Marketing\"><\/span>Marketing online l\u00e0 m\u1ed9t ph\u1ea7n trong Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Digital Marketing l\u00e0 thu\u1eadt ng\u1eef t\u1ed5ng qu\u00e1t \u0111\u1ec3 ch\u1ec9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing s\u1eed d\u1ee5ng c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec3 t\u1ea1o v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Marketing online, c\u0169ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn nh\u01b0 trang web, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, m\u1ea1ng x\u00e3 h\u1ed9i, email v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">Digital marketing bao g\u1ed3m nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau nh\u01b0 marketing n\u1ed9i dung, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, email marketing, social media marketing, marketing tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm,&#8230; Marketing online l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p con c\u1ee7a Digital Marketing, t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1 tr\u1ef1c tuy\u1ebfn.<\/p>\n<h2 id=\"mot-so-han-che-trong-viec-thuc-hien-marketing-online\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Mot_so_han_che_trong_viec_thuc_hien_Marketing_online\"><\/span>M\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf trong vi\u1ec7c th\u1ef1c hi\u1ec7n Marketing online<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>T\u00ednh nhi\u1ec5u trong Marketing online<\/li>\n<li>Thi\u1ebfu s\u1ef1 ki\u1ec3m so\u00e1t<\/li>\n<li>S\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00f4ng ngh\u1ec7<\/li>\n<li>\u0110\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a d\u1eef li\u1ec7u<\/li>\n<li>S\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c quy t\u1eafc th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/li>\n<\/ol>\n<h3 id=\"tinh-nhieu-trong-marketing-online\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tinh_nhieu_trong_Marketing_online\"><\/span>T\u00ednh nhi\u1ec5u trong Marketing online<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">T\u00ednh nhi\u1ec5u trong Marketing online l\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a qu\u00e1 nhi\u1ec1u th\u00f4ng tin v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng b\u1ecb ph\u00e2n t\u00e2m v\u00e0 kh\u00f3 kh\u0103n h\u01a1n trong vi\u1ec7c t\u00ecm th\u1ea5y th\u00f4ng tin ho\u1eb7c qu\u1ea3ng c\u00e1o m\u00e0 h\u1ecd quan t\u00e2m.<\/p>\n<p style=\"text-align: justify\">T\u00ednh nhi\u1ec5u trong Marketing online c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Gi\u1ea3m hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Marketing: Khi c\u00f3 qu\u00e1 nhi\u1ec1u th\u00f4ng tin v\u00e0 qu\u1ea3ng c\u00e1o, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd d\u1ec5 d\u00e0ng b\u1ecf qua c\u00e1c th\u00f4ng \u0111i\u1ec7p Marketing c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho c\u00e1c chi\u1ebfn d\u1ecbch Marketing tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<\/li>\n<li style=\"text-align:justify\">\n<p>T\u0103ng chi ph\u00ed Marketing: \u0110\u1ec3 v\u01b0\u1ee3t qua t\u00ednh nhi\u1ec5u, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng ph\u1ea3i t\u0103ng chi ph\u00ed Marketing. Khi\u1ebfn cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c c\u1ea1nh tranh.<\/p>\n<\/li>\n<li style=\"text-align:justify\">\n<p>Gi\u1ea3m l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng: Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu v\u00e0 b\u1ecb l\u00e0m phi\u1ec1n b\u1edfi qu\u00e1 nhi\u1ec1u th\u00f4ng tin v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"thieu-su-kiem-soat\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thieu_su_kiem_soat\"><\/span>Thi\u1ebfu s\u1ef1 ki\u1ec3m so\u00e1t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Marketing online c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c ki\u1ec3m so\u00e1t th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh c\u00f4ng ty. M\u1ed9t khi th\u00f4ng \u0111i\u1ec7p \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean Internet, n\u00f3 c\u00f3 th\u1ec3 lan truy\u1ec1n v\u00e0 chia s\u1ebb r\u1ed9ng r\u00e3i m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c. N\u1ebfu th\u00f4ng \u0111i\u1ec7p b\u1ecb hi\u1ec3u sai ho\u1eb7c b\u1ecb bi\u1ebfn t\u01b0\u1edbng, n\u00f3 c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i \u0111\u1ebfn h\u00ecnh \u1ea3nh v\u00e0 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3 id=\"su-phu-thuoc-vao-cong-nghe\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Su_phu_thuoc_vao_cong_nghe\"><\/span>S\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00f4ng ngh\u1ec7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Marketing online ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o c\u00f4ng ngh\u1ec7 v\u00e0 m\u1ea1ng internet. Do \u0111\u00f3, m\u1ed9t trong nh\u1eefng h\u1ea1n ch\u1ebf ch\u00ednh l\u00e0 s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7. N\u1ebfu c\u00f3 s\u1ef1 c\u1ed1 k\u1ef9 thu\u1eadt ho\u1eb7c gi\u00e1n \u0111o\u1ea1n m\u1ea1ng, vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1ecb gi\u00e1n \u0111o\u1ea1n ho\u1eb7c b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p>\n<h3 id=\"do-phuc-tap-cua-du-lieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Do_phuc_tap_cua_du_lieu\"><\/span>\u0110\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a d\u1eef li\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Marketing online t\u1ea1o ra m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i, email v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. Tuy nhi\u00ean, vi\u1ec7c x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p n\u00e0y c\u00f3 th\u1ec3 \u0111\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u00e0 c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p.<\/p>\n<h3 id=\"su-thay-doi-nhanh-chong-ve-cong-nghe-va-cac-quy-tac-thuong-mai-dien-tu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Su_thay_doi_nhanh_chong_ve_cong_nghe_va_cac_quy_tac_thuong_mai_dien_tu\"><\/span>S\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c quy t\u1eafc th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">V\u1ec1 c\u00f4ng ngh\u1ec7, c\u00e1c n\u1ec1n t\u1ea3ng Marketing online nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm,&#8230; lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u1edbi c\u00e1c thu\u1eadt to\u00e1n m\u1edbi m\u1edbi. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c Marketer ph\u1ea3i li\u00ean t\u1ee5c h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c m\u1edbi \u0111\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y. Ngo\u00e0i ra, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1edbi c\u0169ng t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c m\u1edbi cho h\u1ecd. V\u1ec1 c\u00e1c quy t\u1eafc th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00e1c quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u1ea1nh tranh,&#8230; c\u0169ng li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf. C\u00e1c Marketer c\u1ea7n ph\u1ea3i n\u1eafm r\u00f5 c\u00e1c quy \u0111\u1ecbnh n\u00e0y \u0111\u1ec3 tr\u00e1nh vi ph\u1ea1m v\u00e0 b\u1ecb x\u1eed ph\u1ea1t.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"M\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf trong vi\u1ec7c th\u1ef1c hi\u1ec7n Marketing online\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2023\/10\/7-han-che-cua-marketing-online.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<p style=\"text-align: justify\">Trong th\u1eddi \u0111\u1ea1i m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u00e0 s\u1ef1 c\u1ea1nh tranh gay g\u1eaft gi\u1eefa c\u00e1c doanh nghi\u1ec7p, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh. Marketing online c\u1ea7n \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua giao di\u1ec7n th\u00e2n thi\u1ec7n, t\u1ed1c \u0111\u1ed9 t\u1ea3i trang nhanh, t\u01b0\u01a1ng t\u00e1c d\u1ec5 d\u00e0ng v\u00e0 quy tr\u00ecnh mua h\u00e0ng thu\u1eadn ti\u1ec7n.<\/p>\n<p>Tham kh\u1ea3o th\u00eam:<\/p>\n<ul>\n<li>\n<p>Top 10 Kh\u00f3a h\u1ecdc qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3 nh\u1ea5t 2025<\/p>\n<\/li>\n<li>\n<p>Top 9 Kh\u00f3a h\u1ecdc Content Marketing online t\u1ed1t nh\u1ea5t 2025<\/p>\n<\/li>\n<li>\n<p>Top 12 Kh\u00f3a h\u1ecdc SEO \u0111\u00e0o t\u1ea1o b\u1edfi chuy\u00ean gia h\u00e0ng \u0111\u1ea7u<\/p>\n<\/li>\n<li>\n<p>Top 9 Kh\u00f3a h\u1ecdc Digital Marketing \u0111\u00e0o t\u1ea1o b\u1edfi chuy\u00ean gia<\/p>\n<\/li>\n<li>\n<p>Digital Marketing h\u1ecdc tr\u01b0\u1eddng n\u00e0o? 12 Tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o t\u1ed1t nh\u1ea5t<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Marketing online gi\u00fap to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng di\u1ec5n ra tr\u00ean n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1, t\u01b0\u01a1ng t\u00e1c, mua h\u00e0ng v\u00e0 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ec1u tr\u1ef1c tuy\u1ebfn. \u00c1p d\u1ee5ng Marketing online gi\u1edd \u0111\u00e2y d\u01b0\u1eddng nh\u01b0 l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c \u0111\u1ed1i v\u1edbi&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-7043","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/7043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=7043"}],"version-history":[{"count":1,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/7043\/revisions"}],"predecessor-version":[{"id":7129,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/7043\/revisions\/7129"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=7043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=7043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=7043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}