{"id":5955,"date":"2025-06-22T04:42:23","date_gmt":"2025-03-25T23:17:12","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=5955"},"modified":"2025-06-22T12:06:25","modified_gmt":"2025-06-22T05:06:25","slug":"hieu-ung-chim-moi-la-gi-ung-dung-trong-kinh-doanh-ban-hang","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/hieu-ung-chim-moi-la-gi-ung-dung-trong-kinh-doanh-ban-hang\/","title":{"rendered":"Hi\u1ec7u \u1ee9ng chim m\u1ed3i l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng trong kinh doanh, b\u00e1n h\u00e0ng"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/hieu-ung-chim-moi-la-gi-ung-dung-trong-kinh-doanh-ban-hang\/#Hieu_ung_chim_moi_la_gi\" >Hi\u1ec7u \u1ee9ng chim m\u1ed3i l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/hieu-ung-chim-moi-la-gi-ung-dung-trong-kinh-doanh-ban-hang\/#Vi_du_ve_hieu_ung_chim_moi\" >V\u00ed d\u1ee5 v\u1ec1 hi\u1ec7u \u1ee9ng chim m\u1ed3i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/hieu-ung-chim-moi-la-gi-ung-dung-trong-kinh-doanh-ban-hang\/#Tac_dong_tam_ly_hoc_trong_hieu_ung_chim_moi\" >T\u00e1c \u0111\u1ed9ng t\u00e2m l\u00fd h\u1ecdc trong hi\u1ec7u \u1ee9ng chim m\u1ed3i<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/hieu-ung-chim-moi-la-gi-ung-dung-trong-kinh-doanh-ban-hang\/#Moi_nhu_hoat_dong_trong_tiem_thuc\" >M\u1ed3i nh\u1eed ho\u1ea1t \u0111\u1ed9ng trong ti\u1ec1m th\u1ee9c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/hieu-ung-chim-moi-la-gi-ung-dung-trong-kinh-doanh-ban-hang\/#Moi_nhu_bien_minh_cho_su_lua_chon\" >M\u1ed3i nh\u1eed bi\u1ec7n minh cho s\u1ef1 l\u1ef1a ch\u1ecdn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/hieu-ung-chim-moi-la-gi-ung-dung-trong-kinh-doanh-ban-hang\/#Moi_nhu_lam_su_lua_chon_bot_ap_dao_hon\" >M\u1ed3i nh\u1eed l\u00e0m s\u1ef1 l\u1ef1a ch\u1ecdn b\u1edbt \u00e1p \u0111\u1ea3o h\u01a1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/hieu-ung-chim-moi-la-gi-ung-dung-trong-kinh-doanh-ban-hang\/#Loi_dung_su_chan_ghet_khi_thua_lo\" >L\u1ee3i d\u1ee5ng s\u1ef1 ch\u00e1n gh\u00e9t khi thua l\u1ed7<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/hieu-ung-chim-moi-la-gi-ung-dung-trong-kinh-doanh-ban-hang\/#Y_nghia_cua_hieu_ung_chim_moi\" >\u00dd ngh\u0129a c\u1ee7a hi\u1ec7u \u1ee9ng chim m\u1ed3i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/hieu-ung-chim-moi-la-gi-ung-dung-trong-kinh-doanh-ban-hang\/#Linh_vuc_ap_dung_hieu_ung_chim_moi\" >L\u0129nh v\u1ef1c \u00e1p d\u1ee5ng hi\u1ec7u \u1ee9ng chim m\u1ed3i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/hieu-ung-chim-moi-la-gi-ung-dung-trong-kinh-doanh-ban-hang\/#Chien_thuat_cua_hieu_ung_chim_moi_trong_Marketing\" >Chi\u1ebfn thu\u1eadt c\u1ee7a hi\u1ec7u \u1ee9ng chim m\u1ed3i trong Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/hieu-ung-chim-moi-la-gi-ung-dung-trong-kinh-doanh-ban-hang\/#Quy_luat_100\" >Quy lu\u1eadt 100<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/hieu-ung-chim-moi-la-gi-ung-dung-trong-kinh-doanh-ban-hang\/#Khach_hang_la_nguoi_lua_chon\" >Kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/hieu-ung-chim-moi-la-gi-ung-dung-trong-kinh-doanh-ban-hang\/#Danh_lua_su_lua_chon\" >\u0110\u00e1nh l\u1eeba s\u1ef1 l\u1ef1a ch\u1ecdn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/hieu-ung-chim-moi-la-gi-ung-dung-trong-kinh-doanh-ban-hang\/#Con_so_ben_trai\" >Con s\u1ed1 b\u00ean tr\u00e1i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/hieu-ung-chim-moi-la-gi-ung-dung-trong-kinh-doanh-ban-hang\/#Ap_dung_hieu_ung_chim_moi_trong_kinh_doanh\" >\u00c1p d\u1ee5ng hi\u1ec7u \u1ee9ng chim m\u1ed3i trong kinh doanh<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">Hi\u1ec7u \u1ee9ng chim m\u1ed3i m\u00f4 t\u1ea3 l\u00e0m th\u1ebf n\u00e0o khi ch\u00fang ta ra quy\u1ebft \u0111\u1ecbnh gi\u1eefa hai l\u1ef1a ch\u1ecdn thay th\u1ebf, vi\u1ec7c b\u1ed5 sung t\u00f9y ch\u1ecdn th\u1ee9 ba, k\u00e9m h\u1ea5p d\u1eabn h\u01a1n (m\u1ed3i nh\u1eed) c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a ch\u00fang ta v\u1ec1 hai l\u1ef1a ch\u1ecdn ban \u0111\u1ea7u nh\u01b0 th\u1ebf n\u00e0o. M\u1ed3i nh\u1eed b\u1ecb \u201cth\u1ed1ng tr\u1ecb m\u1ed9t c\u00e1ch b\u1ea5t \u0111\u1ed1i x\u1ee9ng\u201d: ch\u00fang ho\u00e0n to\u00e0n thua k\u00e9m m\u1ed9t l\u1ef1a ch\u1ecdn (m\u1ee5c ti\u00eau) nh\u01b0ng ch\u1ec9 thua k\u00e9m m\u1ed9t ph\u1ea7n so v\u1edbi l\u1ef1a ch\u1ecdn kia (\u0111\u1ed1i th\u1ee7). V\u00ec l\u00fd do n\u00e0y, hi\u1ec7u \u1ee9ng m\u1ed3i nh\u1eed \u0111\u00f4i khi \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201chi\u1ec7u \u1ee9ng th\u1ed1ng tr\u1ecb b\u1ea5t \u0111\u1ed1i x\u1ee9ng\u201d.<\/p>\n<h2 id=\"hieu-ung-chim-moi-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Hieu_ung_chim_moi_la_gi\"><\/span>Hi\u1ec7u \u1ee9ng chim m\u1ed3i l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Hi\u1ec7u \u1ee9ng chim m\u1ed3i (c\u00f2n g\u1ecdi l\u00e0 hi\u1ec7u \u1ee9ng th\u1ed1ng tr\u1ecb b\u1ea5t \u0111\u1ed1i x\u1ee9ng) l\u00e0 m\u1ed9t th\u00e0nh ki\u1ebfn \u200b\u200bnh\u1eadn th\u1ee9c x\u1ea3y ra khi m\u1ecdi ng\u01b0\u1eddi thay \u0111\u1ed5i s\u1edf th\u00edch gi\u1eefa hai l\u1ef1a ch\u1ecdn khi c\u00f3 m\u1ed9t l\u1ef1a ch\u1ecdn th\u1ee9 ba, b\u1ea5t \u0111\u1ed1i x\u1ee9ng. N\u00f3i c\u00e1ch kh\u00e1c: khi c\u00f3 l\u1ef1a ch\u1ecdn quan tr\u1ecdng th\u1ee9 ba (m\u1ed3i nh\u1eed), ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ch\u1ecdn l\u1ef1a ch\u1ecdn \u0111\u1eaft ti\u1ec1n h\u01a1n trong hai l\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean.<\/p>\n<p style=\"text-align: justify\">Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, m\u1ed3i nh\u1eed \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 nh\u1eb1m l\u00e0m cho l\u1ef1a ch\u1ecdn m\u1ee5c ti\u00eau tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n nhi\u1ec1u. N\u00f3 b\u1ecb \u201cth\u1ed1ng tr\u1ecb\u201d v\u1ec1 m\u1eb7t gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn (s\u1ed1 l\u01b0\u1ee3ng, ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh n\u0103ng b\u1ed5 sung,&#8230;). M\u1ed3i nh\u1eed kh\u00f4ng nh\u1eb1m m\u1ee5c \u0111\u00edch b\u00e1n h\u00e0ng m\u00e0 ch\u1ec9 nh\u1eb1m \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1eddi xa \u201c\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u201d v\u00e0 h\u01b0\u1edbng t\u1edbi \u201cm\u1ee5c ti\u00eau\u201d &#8211; th\u01b0\u1eddng l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u1eaft ti\u1ec1n h\u01a1n ho\u1eb7c c\u00f3 l\u1ee3i nhu\u1eadn cao h\u01a1n.<\/p>\n<p style=\"text-align: justify\">Hi\u1ec7u \u1ee9ng n\u00e0y l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 b\u1edfi c\u00e1c h\u1ecdc gi\u1ea3 Joel Huber, John Payne v\u00e0 Christopher Puto trong m\u1ed9t b\u00e0i b\u00e1o n\u0103m 1981. Hi\u1ec7u \u1ee9ng chim m\u1ed3i trong ti\u1ebfng Anh l\u00e0 Decoy effect, trong \u0111\u00f3 decoy c\u00f3 ngh\u0129a l\u00e0 m\u1ed3i nh\u1eed.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Hi\u1ec7u \u1ee9ng chim m\u1ed3i (c\u00f2n g\u1ecdi l\u00e0 hi\u1ec7u \u1ee9ng th\u1ed1ng tr\u1ecb b\u1ea5t \u0111\u1ed1i x\u1ee9ng) l\u00e0 m\u1ed9t th\u00e0nh ki\u1ebfn \u200b\u200bnh\u1eadn th\u1ee9c x\u1ea3y ra khi m\u1ecdi ng\u01b0\u1eddi thay \u0111\u1ed5i s\u1edf th\u00edch gi\u1eefa hai l\u1ef1a ch\u1ecdn khi c\u00f3 m\u1ed9t l\u1ef1a ch\u1ecdn th\u1ee9 ba, b\u1ea5t \u0111\u1ed1i x\u1ee9ng.\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/01\/1-hieu-ung-chim-moi-la-gi.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"vi-du-ve-hieu-ung-chim-moi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Vi_du_ve_hieu_ung_chim_moi\"><\/span>V\u00ed d\u1ee5 v\u1ec1 hi\u1ec7u \u1ee9ng chim m\u1ed3i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang x\u1ebfp h\u00e0ng \u1edf r\u1ea1p chi\u1ebfu phim \u0111\u1ec3 mua b\u1ecfng ng\u00f4. B\u1ea1n kh\u00f4ng \u0111\u00f3i l\u1eafm n\u00ean b\u1ea1n ngh\u0129 m\u00ecnh s\u1ebd mua \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfc t\u00fai c\u1ee1 nh\u1ecf. Khi \u0111\u1ebfn qu\u1ea7y, b\u1ea1n th\u1ea5y lo\u1ea1i nh\u1ecf c\u00f3 gi\u00e1 30.000 \u0111\u1ed3ng, lo\u1ea1i v\u1eeba l\u00e0 65.000 \u0111\u1ed3ng v\u00e0 lo\u1ea1i l\u1edbn l\u00e0 75.000 \u0111\u1ed3ng. B\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 c\u1ea7n m\u1ed9t b\u1eafp rang l\u1edbn, nh\u01b0ng cu\u1ed1i c\u00f9ng b\u1ea1n v\u1eabn mua n\u00f3 v\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t th\u1ecfa thu\u1eadn t\u1ed1t h\u01a1n nhi\u1ec1u so v\u1edbi lo\u1ea1i v\u1eeba.\u00a0<\/p>\n<p style=\"text-align: justify\">Trong v\u00ed d\u1ee5 v\u1ec1 hi\u1ec7u \u1ee9ng m\u1ed3i nh\u1eed n\u00e0y, ch\u00fang ta c\u00f3 th\u1ec3 coi b\u1eafp rang l\u1edbn l\u00e0 m\u1ee5c ti\u00eau m\u00e0 r\u1ea1p chi\u1ebfu phim mu\u1ed1n b\u1ea1n mua, trong khi b\u1eafp rang nh\u1ecf l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a n\u00f3. B\u1eb1ng c\u00e1ch th\u00eam b\u1eafp rang lo\u1ea1i v\u1eeba l\u00e0m m\u1ed3i nh\u1eed (v\u00ec n\u00f3 ch\u1ec9 r\u1ebb h\u01a1n lo\u1ea1i l\u1edbn 10.000 \u0111\u1ed3ng), r\u1ea1p chi\u1ebfu phim \u0111\u00e3 th\u00e0nh c\u00f4ng m\u1ed9t c\u00e1ch thuy\u1ebft ph\u1ee5c khi b\u1ea1n quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn mua lo\u1ea1i l\u1edbn h\u01a1n.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"V\u00ed d\u1ee5 v\u1ec1 hi\u1ec7u \u1ee9ng chim m\u1ed3i\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/01\/2-vi-du-hieu-ung-chim-moi.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"tac-dong-tam-ly-hoc-trong-hieu-ung-chim-moi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tac_dong_tam_ly_hoc_trong_hieu_ung_chim_moi\"><\/span>T\u00e1c \u0111\u1ed9ng t\u00e2m l\u00fd h\u1ecdc trong hi\u1ec7u \u1ee9ng chim m\u1ed3i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">D\u1ef1a tr\u00ean c\u00e1c nghi\u00ean c\u1ee9u khoa h\u1ecdc, t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi, hi\u1ec7u \u1ee9ng chim m\u1ed3i m\u00f4 t\u1ea3 r\u1eb1ng, nh\u1eefng quy\u1ebft \u0111\u1ecbnh m\u00e0 ch\u00fang ta \u0111\u01b0a ra m\u1ed7i ng\u00e0y th\u01b0\u1eddng d\u1ef1a v\u00e0o 3 y\u1ebfu t\u1ed1:<\/p>\n<ul>\n<li style=\"text-align: justify\">T\u00ednh \u201cphi l\u00fd tr\u00ed\u201d c\u1ee7a t\u01b0 duy<\/li>\n<li style=\"text-align: justify\">B\u1ea3n n\u0103ng so s\u00e1nh (t\u00ednh an to\u00e0n)<\/li>\n<li style=\"text-align: justify\">Th\u00f4ng tin c\u1ee7a s\u1ef1 v\u1eadt hi\u1ec7n t\u01b0\u1ee3ng<\/li>\n<\/ul>\n<h3 id=\"moi-nhu-hoat-dong-trong-tiem-thuc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Moi_nhu_hoat_dong_trong_tiem_thuc\"><\/span>M\u1ed3i nh\u1eed ho\u1ea1t \u0111\u1ed9ng trong ti\u1ec1m th\u1ee9c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong hi\u1ec7u \u1ee9ng chim m\u1ed3i, m\u1ed3i nh\u1eed ho\u1ea1t \u0111\u1ed9ng trong ti\u1ec1m th\u1ee9c l\u00e0 vi\u1ec7c m\u1ed3i nh\u1eed t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch v\u00f4 th\u1ee9c, m\u00e0 kh\u00f4ng c\u1ea7n h\u1ecd ph\u1ea3i suy ngh\u0129 hay c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng. M\u1ed3i nh\u1eed c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 so s\u00e1nh gi\u1eefa c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1c nhau, t\u1eeb \u0111\u00f3 khi\u1ebfn cho m\u1ed9t l\u1ef1a ch\u1ecdn tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n.<\/p>\n<p style=\"text-align: justify\">Vi\u1ec7c m\u1ed3i nh\u1eed ho\u1ea1t \u0111\u1ed9ng trong ti\u1ec1m th\u1ee9c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch b\u1edfi m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 sau:<\/p>\n<ul>\n<li style=\"text-align: justify\">Con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng th\u00edch so s\u00e1nh. Khi \u00a0\u0111\u01b0a ra nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u1ecd\u00a0s\u1ebd c\u00f3 xu h\u01b0\u1edbng t\u1ef1 \u0111\u1ed9ng so s\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u00f3 v\u1edbi nhau. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho con ng\u01b0\u1eddi d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn.<\/li>\n<li style=\"text-align: justify\">Con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u1ee9 d\u1ef1a tr\u00ean gi\u00e1 c\u1ea3. Khi m\u1ed9t h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 cao, ch\u00fang ta th\u01b0\u1eddng cho r\u1eb1ng th\u1ee9 \u0111\u00f3 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n.<\/li>\n<\/ul>\n<h3 id=\"moi-nhu-bien-minh-cho-su-lua-chon\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Moi_nhu_bien_minh_cho_su_lua_chon\"><\/span>M\u1ed3i nh\u1eed bi\u1ec7n minh cho s\u1ef1 l\u1ef1a ch\u1ecdn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed3i nh\u1eed bi\u1ec7n minh cho s\u1ef1 l\u1ef1a ch\u1ecdn l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn th\u1ee9 ba, \u0111\u01b0\u1ee3c \u0111\u01b0a ra v\u1edbi m\u1ee5c \u0111\u00edch l\u00e0m cho s\u1ef1 l\u1ef1a ch\u1ecdn th\u1ee9 hai tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n. M\u1ed3i nh\u1eed th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 c\u00f3 gi\u00e1 tr\u1ecb ho\u1eb7c t\u00ednh n\u0103ng th\u1ea5p h\u01a1n so v\u1edbi s\u1ef1 l\u1ef1a ch\u1ecdn th\u1ee9 hai, khi\u1ebfn cho s\u1ef1 l\u1ef1a ch\u1ecdn th\u1ee9 hai c\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n.<\/p>\n<p style=\"text-align: justify\">M\u1ed3i nh\u1eed bi\u1ec7n minh cho s\u1ef1 l\u1ef1a ch\u1ecdn ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc t\u00e2m l\u00fd, bao g\u1ed3m:<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify\">T\u00e2m l\u00fd so s\u00e1nh: Khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, con ng\u01b0\u1eddi th\u01b0\u1eddng so s\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn v\u1edbi nhau. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u1ed3i nh\u1eed t\u1ea1o ra m\u1ed9t \u0111i\u1ec3m tham chi\u1ebfu cho s\u1ef1 so s\u00e1nh n\u00e0y, khi\u1ebfn cho s\u1ef1 l\u1ef1a ch\u1ecdn th\u1ee9 hai tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">T\u00e2m l\u00fd ch\u00e1n gh\u00e9t thua l\u1ed7: Con ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng tr\u00e1nh thua l\u1ed7, ngay c\u1ea3 khi thua l\u1ed7 \u0111\u00f3 l\u00e0 nh\u1ecf. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u1ed3i nh\u1eed t\u1ea1o ra c\u1ea3m gi\u00e1c r\u1eb1ng s\u1ef1 l\u1ef1a ch\u1ecdn th\u1ee9 hai l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n, v\u00ec n\u00f3 gi\u00fap tr\u00e1nh thua l\u1ed7 so v\u1edbi m\u1ed3i nh\u1eed.<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"moi-nhu-lam-su-lua-chon-bot-ap-dao-hon\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Moi_nhu_lam_su_lua_chon_bot_ap_dao_hon\"><\/span>M\u1ed3i nh\u1eed l\u00e0m s\u1ef1 l\u1ef1a ch\u1ecdn b\u1edbt \u00e1p \u0111\u1ea3o h\u01a1n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong hi\u1ec7u \u1ee9ng chim m\u1ed3i, m\u1ed3i nh\u1eed l\u00e0m s\u1ef1 l\u1ef1a ch\u1ecdn b\u1edbt \u00e1p \u0111\u1ea3o h\u01a1n l\u00e0 v\u00ec n\u00f3 t\u1ea1o ra m\u1ed9t khung tham chi\u1ebfu cho c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1c. Khi \u0111\u01b0\u1ee3c cung c\u1ea5p qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn, con ng\u01b0\u1eddi c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y b\u1ed1i r\u1ed1i v\u00e0 kh\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. M\u1ed3i nh\u1eed gi\u00fap thu h\u1eb9p ph\u1ea1m vi l\u1ef1a ch\u1ecdn, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh h\u01a1n.<\/p>\n<p style=\"text-align: justify\">Ngh\u1ecbch l\u00fd trong s\u1ef1 l\u1ef1a ch\u1ecdn m\u00f4 t\u1ea3 c\u00e1ch ch\u00fang ta c\u00f3 c\u00e0ng nhi\u1ec1u l\u1ef1a ch\u1ecdn th\u00ec c\u00e0ng kh\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Ch\u00fang ta d\u1ec5 b\u1ecb cho\u00e1ng ng\u1ee3p b\u1edfi qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u00e0 c\u1ea3m th\u1ea5y h\u1ed1i ti\u1ebfc n\u1ebfu l\u1ef1a ch\u1ecdn kh\u00f4ng ch\u00ednh x\u00e1c. Do \u0111\u00f3, m\u1ed3i nh\u1eed gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh l\u00e0 h\u1ee3p l\u00fd v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng h\u01a1n v\u1edbi l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh.<\/p>\n<h3 id=\"loi-dung-su-chan-ghet-khi-thua-lo\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Loi_dung_su_chan_ghet_khi_thua_lo\"><\/span>L\u1ee3i d\u1ee5ng s\u1ef1 ch\u00e1n gh\u00e9t khi thua l\u1ed7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">S\u1ef1 ch\u00e1n gh\u00e9t thua l\u1ed7 l\u00e0 m\u1ed9t \u0111\u1ecbnh ki\u1ebfn nh\u1eadn th\u1ee9c khi\u1ebfn con ng\u01b0\u1eddi c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu khi ph\u1ea3i tr\u1ea3 gi\u00e1 cao h\u01a1n cho m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3, ngay c\u1ea3 khi th\u1ee9 \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n th\u1ee9 h\u1ecd c\u00f3 th\u1ec3 mua v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n. Khi \u0111\u01b0\u1ee3c \u0111\u01b0a ra hai l\u1ef1a ch\u1ecdn, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd c\u1ea3m th\u1ea5y kh\u00f4ng b\u1ecb thua l\u1ed7, ngay c\u1ea3 khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t cho h\u1ecd.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5, m\u1ed9t nh\u00e0 h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0a ra hai l\u1ef1a ch\u1ecdn cho kh\u00e1ch h\u00e0ng:<\/p>\n<ul>\n<li style=\"text-align: justify\">L\u1ef1a ch\u1ecdn 1: B\u1eefa \u0103n t\u1ed1i 3 m\u00f3n v\u1edbi gi\u00e1 200.000 \u0111\u1ed3ng.<\/li>\n<li style=\"text-align: justify\">L\u1ef1a ch\u1ecdn 2: B\u1eefa \u0103n t\u1ed1i 2 m\u00f3n v\u1edbi gi\u00e1 150.000 \u0111\u1ed3ng.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">L\u1ef1a ch\u1ecdn th\u1ee9 hai l\u00e0 l\u1ef1a ch\u1ecdn m\u1ed3i nh\u1eed. N\u00f3 c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n l\u1ef1a ch\u1ecdn th\u1ee9 nh\u1ea5t, nh\u01b0ng n\u00f3 c\u0169ng \u00edt h\u1ea5p d\u1eabn h\u01a1n. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd l\u1ef1a ch\u1ecdn l\u1ef1a ch\u1ecdn th\u1ee9 nh\u1ea5t, ngay c\u1ea3 khi h\u1ecd kh\u00f4ng th\u1ef1c s\u1ef1 mu\u1ed1n \u0103n ba m\u00f3n.<\/p>\n<p style=\"text-align: justify\">C\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 l\u1ee3i d\u1ee5ng s\u1ef1 ch\u00e1n gh\u00e9t thua l\u1ed7 trong hi\u1ec7u \u1ee9ng chim m\u1ed3i:<\/p>\n<ul>\n<li style=\"text-align: justify\">\u0110\u1eb7t m\u1ee9c gi\u00e1 cao cho l\u1ef1a ch\u1ecdn m\u1ed3i nh\u1eed. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m cho l\u1ef1a ch\u1ecdn th\u1ee9 nh\u1ea5t c\u00f3 v\u1ebb h\u1ea5p d\u1eabn h\u01a1n.<\/li>\n<li style=\"text-align: justify\">L\u00e0m cho l\u1ef1a ch\u1ecdn m\u1ed3i nh\u1eed k\u00e9m h\u1ea5p d\u1eabn h\u01a1n l\u1ef1a ch\u1ecdn th\u1ee9 nh\u1ea5t, l\u00e0m cho kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn l\u1ef1a ch\u1ecdn th\u1ee9 nh\u1ea5t \u0111\u1ec3 tr\u00e1nh b\u1ecb thua l\u1ed7.<\/li>\n<li style=\"text-align: justify\">L\u00e0m cho l\u1ef1a ch\u1ecdn th\u1ee9 nh\u1ea5t c\u00f3 v\u1ebb l\u00e0 l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd h\u01a1n, b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin v\u1ec1 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c t\u1ea1o c\u1ea3m gi\u00e1c khan hi\u1ebfm.<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"T\u00e1c \u0111\u1ed9ng t\u00e2m l\u00fd h\u1ecdc trong hi\u1ec7u \u1ee9ng chim m\u1ed3i\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/01\/3-tac-dong-tam-ly-trong-hieu-ung-chim-moi.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"y-nghia-cua-hieu-ung-chim-moi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Y_nghia_cua_hieu_ung_chim_moi\"><\/span>\u00dd ngh\u0129a c\u1ee7a hi\u1ec7u \u1ee9ng chim m\u1ed3i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Hi\u1ec3u \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng chim m\u1ed3i c\u0169ng gi\u1ed1ng nh\u01b0 nh\u00ecn v\u00e0o ph\u00eda sau b\u1ee9c m\u00e0n ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a con ng\u01b0\u1eddi. \u0110\u00f3 l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng t\u00e2m l\u00fd h\u1ea5p d\u1eabn cho th\u1ea5y s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ch\u00fang ta c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng m\u1ed9t c\u00e1ch tinh vi nh\u01b0 th\u1ebf n\u00e0o b\u1edfi vi\u1ec7c \u0111\u01b0a ra c\u00e1c l\u1ef1a ch\u1ecdn. B\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a hi\u1ec7u \u1ee9ng chim m\u1ed3i, ch\u00fang ta c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 ngh\u1ec7 thu\u1eadt thuy\u1ebft ph\u1ee5c, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00f3 l\u00e0 m\u1ed9t l\u0103ng k\u00ednh m\u00e0 qua \u0111\u00f3 c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y nh\u1eefng th\u1ebf l\u1ef1c ti\u1ec1m \u1ea9n h\u00ecnh th\u00e0nh n\u00ean c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a ch\u00fang ta, c\u1ea3 v\u1edbi t\u01b0 c\u00e1ch c\u00e1 nh\u00e2n v\u00e0 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: justify\">Vai tr\u00f2 ch\u00ednh c\u1ee7a hi\u1ec7u \u1ee9ng chim m\u1ed3i trong kinh doanh l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra s\u1ef1 quan t\u00e2m ban \u0111\u1ea7u. Qua vi\u1ec7c qu\u1ea3ng c\u00e1o m\u1ed9t \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn, s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn h\u1ecd quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p.<\/p>\n<p style=\"text-align: justify\">Tuy nhi\u00ean, n\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u quan t\u00e2m v\u00e0 \u0111\u1ebfn c\u1eeda h\u00e0ng, doanh nghi\u1ec7p thay \u0111\u1ed5i \u0111i\u1ec1u ki\u1ec7n, n\u00e2ng gi\u00e1 ho\u1eb7c kh\u00f4ng cung c\u1ea5p s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 nh\u01b0 \u0111\u00e3 h\u1ee9a ban \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y s\u1ebd g\u00e2y th\u1ea5t v\u1ecdng v\u00e0 d\u1eabn \u0111\u1ebfn m\u1ea5t l\u00f2ng tin, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng quay tr\u1edf l\u1ea1i mua h\u00e0ng trong t\u01b0\u01a1ng lai.<\/p>\n<p style=\"text-align: justify\">T\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng chim m\u1ed3i c\u00f3 th\u1ec3 c\u00f3 l\u1ee3i t\u1ea1m th\u1eddi b\u1eb1ng c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng ng\u1eafn h\u1ea1n. Tuy nhi\u00ean, l\u00e2u d\u00e0i, n\u00f3 c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i nghi\u00eam tr\u1ecdng cho danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p v\u00e0 kh\u1ea3 n\u0103ng thu h\u00fat, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Hi\u1ec7u \u1ee9ng chim m\u1ed3i l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb kh\u00f4ng \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch trong kinh doanh b\u1ec1n v\u1eefng v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<h2 id=\"linh-vuc-ap-dung-hieu-ung-chim-moi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Linh_vuc_ap_dung_hieu_ung_chim_moi\"><\/span>L\u0129nh v\u1ef1c \u00e1p d\u1ee5ng hi\u1ec7u \u1ee9ng chim m\u1ed3i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Hi\u1ec7u \u1ee9ng chim m\u1ed3i l\u00e0 m\u1ed9t hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong Marketing v\u00e0 b\u00e1n h\u00e0ng \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. Hi\u1ec7u \u1ee9ng n\u00e0y d\u1ef1a tr\u00ean t\u00e2m l\u00fd so s\u00e1nh c\u1ee7a con ng\u01b0\u1eddi, khi \u0111\u01b0\u1ee3c \u0111\u01b0a ra nhi\u1ec1u l\u1ef1a ch\u1ecdn, ch\u00fang ta s\u1ebd c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn l\u1ef1a ch\u1ecdn c\u00f3 l\u1ee3i nh\u1ea5t cho m\u00ecnh.<\/p>\n<p style=\"text-align: justify\">Hi\u1ec7u \u1ee9ng chim m\u1ed3i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong h\u1ea7u h\u1ebft c\u00e1c l\u0129nh v\u1ef1c kinh doanh, nh\u01b0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 trong c\u00e1c l\u0129nh v\u1ef1c sau:<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify\">Kinh doanh \u0111\u1ed3 \u0103n u\u1ed1ng: \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c \u00e1p d\u1ee5ng hi\u1ec7u \u1ee9ng chim m\u1ed3i hi\u1ec7u qu\u1ea3 nh\u1ea5t. C\u00e1c nh\u00e0 h\u00e0ng, qu\u00e1n \u0103n th\u01b0\u1eddng cung c\u1ea5p c\u00e1c combo, khuy\u1ebfn m\u00e3i v\u1edbi gi\u00e1 h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c cung c\u1ea5p hai l\u1ef1a ch\u1ecdn, m\u1ed9t l\u00e0 combo v\u1edbi gi\u00e1 cao h\u01a1n nh\u01b0ng c\u00f3 nhi\u1ec1u m\u00f3n \u0103n h\u01a1n v\u00e0 m\u1ed9t l\u00e0 combo v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n nh\u01b0ng c\u00f3 \u00edt m\u00f3n \u0103n h\u01a1n, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn combo v\u1edbi gi\u00e1 cao h\u01a1n, v\u00ec h\u1ecd c\u1ea3m th\u1ea5y m\u00ecnh \u0111ang \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i h\u01a1n.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Kinh doanh d\u1ecbch v\u1ee5: C\u00e1c doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng hi\u1ec7u \u1ee9ng chim m\u1ed3i \u0111\u1ec3 t\u0103ng doanh s\u1ed1. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty du l\u1ecbch c\u00f3 th\u1ec3 cung c\u1ea5p hai g\u00f3i tour du l\u1ecbch v\u1edbi gi\u00e1 kh\u00e1c nhau. G\u00f3i tour c\u00f3 gi\u00e1 cao h\u01a1n s\u1ebd bao g\u1ed3m nhi\u1ec1u d\u1ecbch v\u1ee5 h\u01a1n, nh\u01b0 v\u00e9 m\u00e1y bay, kh\u00e1ch s\u1ea1n, tham quan,&#8230; G\u00f3i tour c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n s\u1ebd ch\u1ec9 bao g\u1ed3m m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 c\u01a1 b\u1ea3n. Khi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c cung c\u1ea5p hai l\u1ef1a ch\u1ecdn n\u00e0y, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn g\u00f3i tour c\u00f3 gi\u00e1 cao h\u01a1n, \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd s\u1ee3 thua l\u1ed7.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Kinh doanh b\u00e1n l\u1ebb: Hi\u1ec7u \u1ee9ng chim m\u1ed3i c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng trong kinh doanh b\u00e1n l\u1ebb. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng n\u00e0y m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd \u0111\u1ec3 tr\u00e1nh g\u00e2y ph\u1ea3n t\u00e1c d\u1ee5ng. N\u1ebfu s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng chim m\u1ed3i qu\u00e1 l\u1ed9 li\u1ec5u, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y b\u1ecb l\u1eeba v\u00e0 c\u00f3 xu h\u01b0\u1edbng kh\u00f4ng mua h\u00e0ng t\u1eeb doanh nghi\u1ec7p.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"L\u0129nh v\u1ef1c \u00e1p d\u1ee5ng hi\u1ec7u \u1ee9ng chim m\u1ed3i\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/01\/4-linh-vuc-ap-dung-hieu-ung-chim-moi.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"chien-thuat-cua-hieu-ung-chim-moi-trong-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chien_thuat_cua_hieu_ung_chim_moi_trong_Marketing\"><\/span>Chi\u1ebfn thu\u1eadt c\u1ee7a hi\u1ec7u \u1ee9ng chim m\u1ed3i trong Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"quy-luat-100\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Quy_luat_100\"><\/span>Quy lu\u1eadt 100<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Quy lu\u1eadt 100 l\u00e0 m\u1ed9t bi\u1ebfn th\u1ec3 c\u1ee7a hi\u1ec7u \u1ee9ng chim m\u1ed3i, \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1. Quy lu\u1eadt n\u00e0y d\u1ef1a tr\u00ean t\u00e2m l\u00fd c\u1ee7a con ng\u01b0\u1eddi l\u00e0 d\u1ec5 b\u1ecb \u1ea5n t\u01b0\u1ee3ng b\u1edfi nh\u1eefng con s\u1ed1 l\u1edbn h\u01a1n. Theo quy lu\u1eadt n\u00e0y, n\u1ebfu s\u1ed1 ti\u1ec1n gi\u1ea3m gi\u00e1 cho m\u1ed9t s\u1ea3n ph\u1ea9m khuy\u1ebfn m\u00e3i c\u00f3 tr\u1ecb gi\u00e1 h\u00e0ng tr\u0103m ngh\u00ecn \u0111\u1ed3ng th\u00ec ch\u00ednh s\u00e1ch gi\u1ea3m gi\u00e1 s\u1ebd \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft theo t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu s\u1ed1 ti\u1ec1n gi\u1ea3m gi\u00e1 l\u00ean \u0111\u1ebfn v\u00e0i tri\u1ec7u tr\u1edf l\u00ean th\u00ec s\u1ebd d\u00f9ng \u0111\u01a1n v\u1ecb s\u1ed1 ti\u1ec1n \u0111\u1ec3 th\u1ec3 hi\u1ec7n.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5, gi\u1ea3m gi\u00e1 30% cho m\u1ed9t s\u1ea3n ph\u1ea9m tr\u1ecb gi\u00e1 200.000 \u0111\u1ed3ng thay v\u00ec gi\u1ea3m 60.000 \u0111\u1ed3ng.<\/p>\n<h3 id=\"khach-hang-la-nguoi-lua-chon\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Khach_hang_la_nguoi_lua_chon\"><\/span>Kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn \u00e1p d\u1ee5ng trong nhi\u1ec1u doanh nghi\u1ec7p l\u00e0 cho ph\u00e9p kh\u00e1ch h\u00e0ng tho\u1ea3i m\u00e1i l\u1ef1a ch\u1ecdn. Thay v\u00ec \u00e1p \u0111\u1eb7t m\u1ed9t m\u1ee9c gi\u00e1 c\u1ed1 \u0111\u1ecbnh, c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p nhi\u1ec1u m\u1ee9c gi\u00e1 v\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn theo s\u1edf th\u00edch c\u1ee7a m\u00ecnh. M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra t\u00e2m l\u00fd cho kh\u00e1ch h\u00e0ng r\u1eb1ng h\u1ecd \u0111\u00e3 mua \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 \u0103n nhanh c\u0169ng \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng ph\u01b0\u01a1ng ph\u00e1p chim m\u1ed3i trong b\u00e1n h\u00e0ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n<h3 id=\"danh-lua-su-lua-chon\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Danh_lua_su_lua_chon\"><\/span>\u0110\u00e1nh l\u1eeba s\u1ef1 l\u1ef1a ch\u1ecdn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5: C\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ph\u00f2ng Gym \u0111\u01b0a ra c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 sau:<\/p>\n<ul>\n<li style=\"text-align: justify\">G\u00f3i 1: Ch\u1ec9 t\u1eadp gym: 3.350.000 \u0111\u1ed3ng\/ n\u0103m<\/li>\n<li style=\"text-align: justify\">G\u00f3i 2: Ch\u1ec9 t\u1eadp Yoga: 5.550.000 \u0111\u1ed3ng\/ n\u0103m<\/li>\n<li style=\"text-align: justify\">G\u00f3i 3: T\u1eadp gym v\u00e0 Yoga: 6.500.000 \u0111\u1ed3ng\/ n\u0103m<\/li>\n<\/ul>\n<p style=\"text-align: justify\">V\u1edbi tr\u01b0\u1eddng h\u1ee3p n\u00e0y, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn g\u00f3i 3 b\u1edfi h\u1ecd c\u00f3 th\u1ec3 s\u1edf h\u1eefu c\u1ea3 hai d\u1ecbch v\u1ee5 v\u1edbi chi ph\u00ed r\u1ebb h\u01a1n. Chi\u1ebfn thu\u1eadt Marketing n\u00e0y r\u1ea5t hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5. N\u00f3 c\u0169ng \u0111em l\u1ea1i kho\u1ea3n doanh thu kh\u00f4ng h\u1ec1 nh\u1ecf b\u1edfi s\u1ea3n ph\u1ea9m chim m\u1ed3i s\u1ebd \u0111\u01b0\u1ee3c b\u1ecf qua v\u00e0 h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn s\u1ea3n ph\u1ea9m m\u1ee5c ti\u00eau.<\/p>\n<h3 id=\"con-so-ben-trai\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Con_so_ben_trai\"><\/span>Con s\u1ed1 b\u00ean tr\u00e1i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Chi\u1ebfn thu\u1eadt con s\u1ed1 b\u00ean tr\u00e1i trong hi\u1ec7u \u1ee9ng chim m\u1ed3i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing d\u1ef1a tr\u00ean t\u00e2m l\u00fd nh\u1eadn th\u1ee9c c\u1ee7a con ng\u01b0\u1eddi. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y s\u1eed d\u1ee5ng c\u00e1c con s\u1ed1 \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn suy ngh\u0129 v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">L\u1ef1a ch\u1ecdn &#8220;chim m\u1ed3i&#8221; c\u00f3 t\u00e1c d\u1ee5ng t\u1ea1o ra m\u1ed9t \u0111i\u1ec3m tham chi\u1ebfu cho kh\u00e1ch h\u00e0ng. Khi so s\u00e1nh v\u1edbi l\u1ef1a ch\u1ecdn n\u00e0y, l\u1ef1a ch\u1ecdn &#8220;l\u1ef1a ch\u1ecdn ch\u00ednh&#8221; s\u1ebd tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n. \u0110i\u1ec1u n\u00e0y l\u00e0 do con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng \u0111\u00e1nh gi\u00e1 c\u00e1c con s\u1ed1 theo ch\u1eef s\u1ed1 \u0111\u1ea7u ti\u00ean. V\u00ed d\u1ee5, khi so s\u00e1nh gi\u1eefa 99.000 \u0111\u1ed3ng v\u00e0 100.000 \u0111\u1ed3ng, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1ebd ch\u1ecdn 99.000 \u0111\u1ed3ng, m\u1eb7c d\u00f9 ch\u1ec9 ch\u00eanh l\u1ec7ch 1.000 \u0111\u1ed3ng.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Chi\u1ebfn thu\u1eadt c\u1ee7a hi\u1ec7u \u1ee9ng chim m\u1ed3i trong Marketing\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/01\/5-chien-thuat-marketing-trong-hieu-ung-chim-moi.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"ap-dung-hieu-ung-chim-moi-trong-kinh-doanh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ap_dung_hieu_ung_chim_moi_trong_kinh_doanh\"><\/span>\u00c1p d\u1ee5ng hi\u1ec7u \u1ee9ng chim m\u1ed3i trong kinh doanh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Trong hi\u1ec7u \u1ee9ng chim m\u1ed3i, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn t\u1edbi h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng hi\u1ec7u \u1ee9ng chim m\u1ed3i trong kinh doanh<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify\">Ch\u1ecdn s\u1ea3n ph\u1ea9m m\u1ee5c ti\u00eau: L\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p mu\u1ed1n kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">C\u1ea5u tr\u00fac s\u1ea3n ph\u1ea9m m\u1ee5c ti\u00eau: Ch\u1ee9a nhi\u1ec1u l\u1ee3i \u00edch n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c, v\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">T\u1ea1o m\u1ed3i nh\u1eed: M\u1ed3i nh\u1eed n\u00e0y l\u00e0m cho s\u1ea3n ph\u1ea9m m\u1ee5c ti\u00eau tr\u1edf n\u00ean n\u1ed5i b\u1eadt.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">\u0110\u01b0a ra 3 l\u1ef1a ch\u1ecdn: M\u1ed3i nh\u1eed c\u00f3 gi\u00e1 g\u1ea7n v\u1edbi s\u1ea3n ph\u1ea9m m\u1ee5c ti\u00eau, nh\u01b0ng c\u00f3 gi\u00e1 kh\u00f4ng qu\u00e1 cao. Cung c\u1ea5p 3 l\u1ef1a ch\u1ecdn v\u1edbi m\u1ee5c \u0111\u00edch khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y ch\u1ec9 c\u1ea7n b\u1ecf th\u00eam m\u1ed9t s\u1ed1 chi ph\u00ed nh\u1ecf n\u1eefa l\u00e0 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n nhi\u1ec1u.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">\u0110\u1ecbnh gi\u00e1 m\u1ed3i nh\u1eed: Ch\u1ecdn gi\u00e1 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng ho\u1eb7c ch\u1ec9 th\u1ea5p h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi s\u1ea3n ph\u1ea9m m\u1ee5c ti\u00eau.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">\u0110\u1ec3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng m\u1ed3i nh\u1eed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a m\u00ecnh v\u00e0 x\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m n\u00e0o ph\u00f9 h\u1ee3p. \u0110\u1ed5i l\u1ea1i, n\u00ean nghi\u00ean c\u1ee9u gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 xem li\u1ec7u h\u1ecd c\u00f3 chi\u1ebfn thu\u1eadt \u0111\u1ecbnh gi\u00e1 t\u00e2m l\u00fd \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng hay kh\u00f4ng. B\u1eb1ng c\u00e1ch n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u1ed9ng th\u00e1i c\u1ee7a h\u1ecd v\u00e0 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: justify\">Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng chim m\u1ed3i c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi tr\u00e1ch nhi\u1ec7m v\u00e0 \u0111\u1ea1o \u0111\u1ee9c. Vi\u1ec7c l\u1ea1m d\u1ee5ng hi\u1ec7u \u1ee9ng n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 m\u1ea5t l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c c\u00f4ng ch\u00fang, g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn uy t\u00edn v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n s\u1eed d\u1ee5ng n\u00f3.<\/p>\n<p><em>&gt;&gt; Xem th\u00eam c\u00e1c hi\u1ec7u \u1ee9ng li\u00ean quan<\/em>:<\/p>\n<ul>\n<li>Hi\u1ec7u \u1ee9ng Domino l\u00e0 g\u00ec? Nguy\u00ean t\u1eafc v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng<\/li>\n<li>Hi\u1ec7u \u1ee9ng c\u00e1nh b\u01b0\u1edbm l\u00e0 g\u00ec? C\u00e1ch \u00e1p d\u1ee5ng trong kinh doanh<\/li>\n<li>Hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng l\u00e0 g\u00ec? T\u00e1c \u0111\u1ed9ng trong kinh doanh<\/li>\n<\/ul>\n<p>Ngu\u1ed3n: <a href=\"http:\/\/www.ckconitsha.com\/vn\/\">http:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec7u \u1ee9ng chim m\u1ed3i m\u00f4 t\u1ea3 l\u00e0m th\u1ebf n\u00e0o khi ch\u00fang ta ra quy\u1ebft \u0111\u1ecbnh gi\u1eefa hai l\u1ef1a ch\u1ecdn thay th\u1ebf, vi\u1ec7c b\u1ed5 sung t\u00f9y ch\u1ecdn th\u1ee9 ba, k\u00e9m h\u1ea5p d\u1eabn h\u01a1n (m\u1ed3i nh\u1eed) c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a ch\u00fang ta v\u1ec1 hai l\u1ef1a ch\u1ecdn ban \u0111\u1ea7u nh\u01b0 th\u1ebf n\u00e0o. M\u1ed3i nh\u1eed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-5955","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/5955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=5955"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/5955\/revisions"}],"predecessor-version":[{"id":20585,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/5955\/revisions\/20585"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=5955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=5955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=5955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}