{"id":5619,"date":"2025-06-21T18:27:01","date_gmt":"2025-03-25T08:16:43","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=5619"},"modified":"2025-06-23T07:35:09","modified_gmt":"2025-06-23T00:35:09","slug":"aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/","title":{"rendered":"AIDA l\u00e0 g\u00ec? V\u00ed d\u1ee5 &amp; \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh AIDA trong marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#AIDA_la_gi\" >AIDA l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#Lich_su_mo_hinh_AIDA\" >L\u1ecbch s\u1eed m\u00f4 h\u00ecnh AIDA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#Phan_tich_4_yeu_to_cot_loi_trong_mo_hinh_AIDA\" >Ph\u00e2n t\u00edch 4 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong m\u00f4 h\u00ecnh AIDA<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#A_%E2%80%93_Attention_Thu_hut_khach_hang\" >A \u2013 Attention: Thu h\u00fat kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#I_%E2%80%93_Interest_Tao_su_thich_thu\" >I \u2013 Interest: T\u1ea1o s\u1ef1 th\u00edch th\u00fa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#D_%E2%80%93_Desire_Khao_khat\" >D \u2013 Desire: Khao kh\u00e1t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#A_%E2%80%93_Action_Thuc_hien_hanh_dong\" >A \u2013 Action: Th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#Vai_tro_cua_mo_hinh_AIDA_trong_Marketing\" >Vai tr\u00f2 c\u1ee7a m\u00f4 h\u00ecnh AIDA trong Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#Cung_cap_buc_tranh_mo_ta_khach_hang_tiem_nang\" >Cung c\u1ea5p b\u1ee9c tranh m\u00f4 t\u1ea3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#Lap_ke_hoach_Marketing_hieu_qua\" >L\u1eadp k\u1ebf ho\u1ea1ch Marketing hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#Ung_dung_linh_hoat\" >\u1ee8ng d\u1ee5ng linh ho\u1ea1t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#Tang_long_trung_thanh_cua_khach_hang\" >T\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#Ung_dung_AIDA_vao_Marketing_nhu_the_nao\" >\u1ee8ng d\u1ee5ng AIDA v\u00e0o Marketing nh\u01b0 th\u1ebf n\u00e0o?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#Attention\" >Attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#Interest\" >Interest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#Desire\" >Desire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#Action\" >Action<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#Han_che_cua_mo_hinh_AIDA\" >H\u1ea1n ch\u1ebf c\u1ee7a m\u00f4 h\u00ecnh AIDA<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#No_khong_tinh_den_hanh_trinh_phi_tuyen_tinh_cua_nguoi_mua\" >N\u00f3 kh\u00f4ng t\u00ednh \u0111\u1ebfn h\u00e0nh tr\u00ecnh phi tuy\u1ebfn t\u00ednh c\u1ee7a ng\u01b0\u1eddi mua<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#No_khong_tinh_den_viec_mua_hang_ngau_hung_hoac_chu_ky_ban_hang_sieu_ngan\" >N\u00f3 kh\u00f4ng t\u00ednh \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng ng\u1eabu h\u1ee9ng ho\u1eb7c chu k\u1ef3 b\u00e1n h\u00e0ng si\u00eau ng\u1eafn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#Chi_la_mot_phan_nho_trong_chien_luoc_kinh_doanh_tong_the\" >Ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#Tap_trung_vao_mot_yeu_to_AIDA_cho_moi_chien_thuat_Marketing_co_the_khong_hieu_qua\" >T\u1eadp trung v\u00e0o m\u1ed9t y\u1ebfu t\u1ed1 AIDA cho m\u1ed7i chi\u1ebfn thu\u1eadt Marketing c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#No_gan_nhu_qua_don_gian\" >N\u00f3 g\u1ea7n nh\u01b0 qu\u00e1 \u0111\u01a1n gi\u1ea3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#Case_study_ve_viec_ap_dung_AIDA_cua_cac_Brand_lon\" >Case study v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng AIDA c\u1ee7a c\u00e1c Brand l\u1edbn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#Apple\" >Apple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#Netflix\" >Netflix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.ckconitsha.com\/vn\/aida-la-gi-vi-du-ung-dung-mo-hinh-aida-trong-marketing\/#Adidas\" >Adidas<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng AIDA \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch h\u1ecd t\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i th\u00f4ng \u0111i\u1ec7p Marketing \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u1edf t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua. AIDA \u0111\u01b0\u1ee3c coi l\u00e0 m\u00f4 h\u00ecnh ph\u00e2n c\u1ea5p hi\u1ec7u \u1ee9ng, t\u1ee9c l\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i di chuy\u1ec3n qua t\u1eebng giai \u0111o\u1ea1n c\u1ee7a m\u00f4 h\u00ecnh \u0111\u1ec3 ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n. C\u0169ng gi\u1ed1ng nh\u01b0 m\u1ed9t k\u00eanh Marketing th\u00f4ng th\u01b0\u1eddng, m\u1ed7i giai \u0111o\u1ea1n c\u00f3 \u00edt ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n giai \u0111o\u1ea1n tr\u01b0\u1edbc.<\/p>\n<h2 id=\"aida-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"AIDA_la_gi\"><\/span>AIDA l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">AIDA (Attention, Interest, Desire, Action) l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh m\u00f4 t\u1ea3 b\u1ed1n giai \u0111o\u1ea1n m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ea3i qua tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. AIDA cung c\u1ea5p m\u1ed9t khung nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng, gi\u00fap c\u00e1c marketer hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n<p style=\"text-align: justify\">Trong b\u1ed1n giai \u0111o\u1ea1n n\u00e0y, l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o ra s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, k\u00edch th\u00edch mong mu\u1ed1n v\u1ec1 n\u00f3 v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng d\u00f9ng th\u1eed ho\u1eb7c mua n\u00f3.<\/p>\n<p style=\"text-align: justify\">\u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 m\u1ed7i k\u00eanh chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 kh\u00e1c nhau v\u1ec1 m\u1ee5c ti\u00eau t\u00f9y thu\u1ed9c v\u00e0o vi\u1ec7c ch\u00fang l\u00e0 B2B hay B2C v\u00e0 ch\u00fang ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh n\u00e0o. Nguy\u00ean t\u1eafc c\u1ee7a m\u00f4 h\u00ecnh v\u1eabn gi\u1eef nguy\u00ean v\u00e0 k\u00eanh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"AIDA (Attention, Interest, Desire, Action) l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh m\u00f4 t\u1ea3 b\u1ed1n giai \u0111o\u1ea1n m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ea3i qua tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/03\/1-mo-hinh-aida-la-gi.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"lich-su-mo-hinh-aida\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Lich_su_mo_hinh_AIDA\"><\/span>L\u1ecbch s\u1eed m\u00f4 h\u00ecnh AIDA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">N\u0103m 1898, Elias St. Elmo Lewis, ng\u01b0\u1eddi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u cu\u1ed1i c\u00f9ng c\u1ee7a \u0110\u1ea1i s\u1ea3nh Danh v\u1ecdng Qu\u1ea3ng c\u00e1o, \u0111\u00e3 b\u00ed m\u1eadt vi\u1ebft m\u1ed9t chuy\u00ean m\u1ee5c v\u1ec1 ba nguy\u00ean t\u1eafc qu\u1ea3ng c\u00e1o m\u00e0 \u00f4ng th\u1ea5y h\u1eefu \u00edch trong su\u1ed1t s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh tr\u00ean t\u1ea1p ch\u00ed in \u1ea5n The Inland Printer, m\u1ed9t trong nh\u1eefng t\u1ea1p ch\u00ed c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t c\u1ee7a M\u1ef9 v\u1ec1 l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o Th\u1ebf k\u1ef7 19.<\/p>\n<p style=\"text-align: justify\">Trong b\u00e0i b\u00e1o c\u1ee7a m\u00ecnh, \u00f4ng n\u00f3i r\u1eb1ng m\u1ed9t qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng ph\u1ea3i lu\u00f4n tu\u00e2n theo m\u1ed9t c\u00f4ng th\u1ee9c c\u1ee5 th\u1ec3.<\/p>\n<p style=\"text-align: justify\">\u201cNhi\u1ec7m v\u1ee5 c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc, \u0111\u1ec3 h\u1ecd nh\u00ecn v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 b\u1eaft \u0111\u1ea7u \u0111\u1ecdc; sau \u0111\u00f3 l\u00e0m h\u1ecd th\u00edch th\u00fa v\u00e0 ti\u1ebfp t\u1ee5c \u0111\u1ecdc n\u00f3; r\u1ed3i thuy\u1ebft ph\u1ee5c h\u1ecd tin v\u00e0o \u0111i\u1ec1u \u0111\u00f3. N\u1ebfu m\u1ed9t qu\u1ea3ng c\u00e1o h\u1ed9i t\u1ee5 \u0111\u1ee7 ba y\u1ebfu t\u1ed1 n\u00e0y th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng.\u201d<\/p>\n<p style=\"text-align: justify\">N\u00f3i c\u00e1ch kh\u00e1c, qu\u1ea3ng c\u00e1o ch\u1ec9 t\u1ed1t n\u1ebfu n\u00f3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd, t\u1ea1o ra s\u1ef1 quan t\u00e2m v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ee9c thuy\u1ebft ph\u1ee5c theo th\u1ee9 t\u1ef1 \u0111\u00f3. H\u01a1n m\u1ed9t th\u1ebf k\u1ef7 sau, nh\u1eefng nguy\u00ean t\u1eafc c\u1ee7a Lewis v\u1eabn \u0111\u00fang. Ch\u00fang \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng t\u1eeb vi\u1ebft t\u1eaft AIDA v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong ng\u00e0nh qu\u1ea3ng c\u00e1o.<\/p>\n<h2 id=\"phan-tich-4-yeu-to-cot-loi-trong-mo-hinh-aida\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phan_tich_4_yeu_to_cot_loi_trong_mo_hinh_AIDA\"><\/span>Ph\u00e2n t\u00edch 4 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong m\u00f4 h\u00ecnh AIDA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"a-attention-thu-hut-khach-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"A_%E2%80%93_Attention_Thu_hut_khach_hang\"><\/span>A \u2013 Attention: Thu h\u00fat kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong m\u00f4 h\u00ecnh AIDA, giai \u0111o\u1ea1n A &#8211; &#8220;Attention&#8221; l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2 v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc n\u1ec1n t\u1ea3ng \u0111\u1ec3 d\u1eabn d\u1eaft h\u1ecd ti\u1ebfn v\u00e0o h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n<p style=\"text-align: justify\">\u1ede giai \u0111o\u1ea1n n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i l\u00e0m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd \u0111\u1eb7t c\u00e2u h\u1ecfi: &#8220;N\u00f3 l\u00e0 g\u00ec?&#8221;<\/p>\n<p style=\"text-align: justify\">Th\u00f4ng th\u01b0\u1eddng, ph\u1ea7n A \u2013 Attention b\u1ecb nhi\u1ec1u Marketer b\u1ecf qua. Ng\u01b0\u1eddi ta cho r\u1eb1ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u00fang ho\u1eb7c kh\u00f4ng. Trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p, \u0111\u1eebng cho r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u00e3 bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t trong nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1t nh\u1ea5t \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cs\u1ef1 gi\u00e1n \u0111o\u1ea1n s\u00e1ng t\u1ea1o\u201d \u2013 ph\u00e1 v\u1ee1 c\u00e1c khu\u00f4n m\u1eabu h\u00e0nh vi hi\u1ec7n c\u00f3 th\u00f4ng qua m\u1ed9t th\u00f4ng \u0111i\u1ec7p c\u00f3 t\u00ednh s\u00e1ng t\u1ea1o cao.<\/p>\n<h3 id=\"i-interest-tao-su-thich-thu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"I_%E2%80%93_Interest_Tao_su_thich_thu\"><\/span>I \u2013 Interest: T\u1ea1o s\u1ef1 th\u00edch th\u00fa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">&#8220;I&#8221; l\u00e0 &#8220;Interest&#8221;, hay &#8220;S\u1ef1 quan t\u00e2m&#8221;. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n m\u00e0 kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u ch\u00fa \u00fd \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam th\u00f4ng tin. Giai \u0111o\u1ea1n n\u00e0y r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 quy\u1ebft \u0111\u1ecbnh li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ebfp t\u1ee5c t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m hay kh\u00f4ng. Do \u0111\u00f3, c\u1ea7n ph\u1ea3i t\u1ea1o ra n\u1ed9i dung thu h\u00fat v\u00e0 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ec3 kh\u01a1i g\u1ee3i s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">Trong giai \u0111o\u1ea1n n\u00e0y, m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 khi\u1ebfn h\u1ecd ngh\u0129: \u201cT\u00f4i th\u00edch n\u00f3\u201d.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 \u0111i \u0111\u1ebfn giai \u0111o\u1ea1n n\u00e0y, n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p ph\u1ea3i thuy\u1ebft ph\u1ee5c v\u00e0 h\u1ea5p d\u1eabn. Trong khi giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a AIDA \u0111ang thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd th\u00ec giai \u0111o\u1ea1n n\u00e0y l\u00e0 vi\u1ec7c gi\u1eef v\u1eefng n\u00f3.<\/p>\n<h3 id=\"d-desire-khao-khat\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"D_%E2%80%93_Desire_Khao_khat\"><\/span>D \u2013 Desire: Khao kh\u00e1t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong m\u00f4 h\u00ecnh AIDA, &#8220;D&#8221; l\u00e0 &#8220;Desire&#8221; \u2013 kh\u01a1i g\u1ee3i s\u1ef1 mong mu\u1ed1n. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n then ch\u1ed1t sau khi \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o h\u1ee9ng th\u00fa cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5.<\/p>\n<p style=\"text-align: justify\">M\u1ee5c ti\u00eau c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 bi\u1ebfn t\u1eeb &#8220;T\u00f4i th\u00edch n\u00f3&#8221; th\u00e0nh &#8220;T\u00f4i mu\u1ed1n n\u00f3&#8221;, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch c\u1ee7ng c\u1ed1 m\u1ea3nh gh\u00e9p cu\u1ed1i c\u00f9ng: Ni\u1ec1m tin.<\/p>\n<h3 id=\"a-action-thuc-hien-hanh-dong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"A_%E2%80%93_Action_Thuc_hien_hanh_dong\"><\/span>A \u2013 Action: Th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">N\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u00e3 ti\u1ebfn xa \u0111\u1ebfn m\u1ee9c n\u00e0y th\u00ec s\u1ebd c\u00f3 s\u1ef1 quan t\u00e2m. B\u01b0\u1edbc cu\u1ed1i c\u00f9ng l\u00e0 k\u1ebft th\u00fac vi\u1ec7c b\u00e1n h\u00e0ng v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng v\u00ec l\u1ee3i \u00edch, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a ra l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA).<\/p>\n<p style=\"text-align: justify\">Trong CTA, m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u \u1edf m\u1ee9c gi\u00e1 cao h\u01a1n v\u00e0 sau \u0111\u00f3 s\u1ebd gi\u1ea3m xu\u1ed1ng, th\u01b0\u1eddng ch\u1ec9 b\u1eb1ng 1\/3 gi\u00e1 ban \u0111\u1ea7u. S\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p hai t\u1eb7ng m\u1ed9t v\u00e0\/ho\u1eb7c mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n. C\u1ea3i thi\u1ec7n gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ch\u01b0a quy\u1ebft \u0111\u1ecbnh. Tuy nhi\u00ean, n\u1ebfu c\u00e1c b\u01b0\u1edbc kh\u00e1c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c l\u00e2u d\u00e0i v\u1ec1 s\u1ea3n ph\u1ea9m ngay c\u1ea3 khi h\u1ecd ch\u1ecdn kh\u00f4ng mua.<\/p>\n<p style=\"text-align: justify\">M\u1ee5c \u0111\u00edch c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 \u0111\u1ec3 h\u1ecd quy\u1ebft \u0111\u1ecbnh: &#8220;T\u00f4i hi\u1ec3u r\u1ed3i.&#8221;<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Ph\u00e2n t\u00edch 4 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong m\u00f4 h\u00ecnh AIDA\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/03\/2-phan-tich-mo-hinh-aida.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"vai-tro-cua-mo-hinh-aida-trong-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Vai_tro_cua_mo_hinh_AIDA_trong_Marketing\"><\/span>Vai tr\u00f2 c\u1ee7a m\u00f4 h\u00ecnh AIDA trong Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"cung-cap-buc-tranh-mo-ta-khach-hang-tiem-nang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cung_cap_buc_tranh_mo_ta_khach_hang_tiem_nang\"><\/span>Cung c\u1ea5p b\u1ee9c tranh m\u00f4 t\u1ea3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Do m\u00f4 h\u00ecnh AIDA chia tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e0nh c\u00e1c giai \u0111o\u1ea1n ch\u00ednh n\u00ean c\u00e1c marketer c\u00f3 th\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf t\u1eebng giai \u0111o\u1ea1n, thu \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5: \u0111\u1ed9i ng\u0169 Marketing c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c \u0111\u1ec3 c\u1ea3i thi\u1ec7n giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t, h\u1ecd c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website c\u1ee7a c\u00f4ng ty. H\u1ecd c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c l\u01b0\u1ee3t truy c\u1eadp trang web v\u00e0 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a k\u1ebf ho\u1ea1ch.<\/p>\n<h3 id=\"lap-ke-hoach-marketing-hieu-qua\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Lap_ke_hoach_Marketing_hieu_qua\"><\/span>L\u1eadp k\u1ebf ho\u1ea1ch Marketing hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Vi\u1ec7c hi\u1ec3u r\u00f5 quy tr\u00ecnh AIDA gi\u00fap c\u00e1c marketer c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a k\u1ebf ho\u1ea1ch Marketing b\u1eb1ng c\u00e1ch t\u1ea1o ra n\u1ed9i dung v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p cho m\u1ed7i giai \u0111o\u1ea1n. Ch\u1eb3ng h\u1ea1n, h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd, cung c\u1ea5p th\u00f4ng tin h\u1ea5p d\u1eabn \u0111\u1ec3 t\u1ea1o h\u1ee9ng th\u00fa, s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c k\u00edch th\u00edch mong mu\u1ed1n v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00e0 cu\u1ed1i c\u00f9ng, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng.<\/p>\n<h3 id=\"ung-dung-linh-hoat\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ung_dung_linh_hoat\"><\/span>\u1ee8ng d\u1ee5ng linh ho\u1ea1t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">AIDA kh\u00f4ng g\u00f2 b\u00f3 doanh nghi\u1ec7p trong khu\u00f4n kh\u1ed5 c\u1ee9ng nh\u1eafc, m\u00e0 khuy\u1ebfn kh\u00edch s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 bi\u1ebfn t\u1ea5u \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng s\u1ea3n ph\u1ea9m, t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 t\u1eebng chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3.<\/p>\n<p style=\"text-align: justify\">S\u1ef1 linh ho\u1ea1t c\u1ee7a AIDA th\u1ec3 hi\u1ec7n qua vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng, t\u1eeb qu\u1ea3ng c\u00e1o \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd, n\u1ed9i dung h\u1ea5p d\u1eabn kh\u01a1i g\u1ee3i s\u1ef1 quan t\u00e2m, \u0111\u1ebfn l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1eafm. M\u1ed7i chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh tinh t\u1ebf, t\u1ea1o ra hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u cho t\u1eebng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/p>\n<h3 id=\"tang-long-trung-thanh-cua-khach-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tang_long_trung_thanh_cua_khach_hang\"><\/span>T\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">S\u1eed d\u1ee5ng AIDA \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ed9i ng\u0169 marketing t\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 n\u1ed9i dung x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu nh\u00f3m hi\u1ec3u l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh, h\u1ecd c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 nh\u1ea5n m\u1ea1nh c\u00e1c gi\u00e1 tr\u1ecb ch\u00ednh.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5: s\u1eed d\u1ee5ng AIDA c\u00f3 th\u1ec3 gi\u00fap nh\u00f3m marketer t\u1ea1i m\u1ed9t c\u00f4ng ty qu\u1ea7n \u00e1o nh\u1eadn ra r\u1eb1ng kh\u00e1ch h\u00e0ng coi tr\u1ecdng c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. H\u1ecd c\u00f3 th\u1ec3 c\u00f4ng khai vi\u1ec7c c\u00f4ng ty tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 t\u1ea1o n\u1ed9i dung v\u1ec1 c\u00e1ch c\u00f4ng ty \u0111\u1ed1i x\u1eed t\u1ed1t v\u1edbi nh\u00e2n vi\u00ean. Chi\u1ebfn d\u1ecbch n\u00e0y c\u00f3 th\u1ec3 gi\u00fap h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Vai tr\u00f2 c\u1ee7a m\u00f4 h\u00ecnh AIDA trong Marketing\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/03\/3-vai-tro-cua-aida.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"ung-dung-aida-vao-marketing-nhu-the-nao\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ung_dung_AIDA_vao_Marketing_nhu_the_nao\"><\/span>\u1ee8ng d\u1ee5ng AIDA v\u00e0o Marketing nh\u01b0 th\u1ebf n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"attention\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Attention\"><\/span>Attention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a m\u00f4 h\u00ecnh AIDA \u2013 &#8220;Attention&#8221; (S\u1ef1 ch\u00fa \u00fd), doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng\u00a0 quy\u1ebft \u0111\u1ecbnh vi\u1ec7c kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ebfp t\u1ee5c t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 hay kh\u00f4ng.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y, doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ed9c \u0111\u00e1o, g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd:<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify\">Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh l\u00e0 ai, h\u1ecd quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u g\u00ec, h\u1ecd th\u01b0\u1eddng s\u1eed d\u1ee5ng k\u00eanh th\u00f4ng tin n\u00e0o. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u00f9 h\u1ee3p.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Th\u00f4ng \u0111i\u1ec7p c\u1ea7n ng\u1eafn g\u1ecdn, s\u00fac t\u00edch, d\u1ec5 hi\u1ec3u v\u00e0 c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c cao. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 c\u00e2u h\u1ecfi kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2, h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft, video \u1ea5n t\u01b0\u1ee3ng \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 th\u00f4ng \u0111i\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i. V\u00ed d\u1ee5, n\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, influencer marketing. M\u1ed9t s\u1ed1 k\u00eanh ph\u00f9 h\u1ee3p trong giai \u0111o\u1ea1n n\u00e0y nwh SEO, qu\u1ea3ng c\u00e1o Facebook, Google, PR,&#8230;<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">S\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 k\u1ec3 chuy\u1ec7n, t\u1ea1o s\u1ef1 t\u00f2 m\u00f2, s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 h\u00e0i h\u01b0\u1edbc \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"interest\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Interest\"><\/span>Interest<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">T\u1ea1o s\u1ef1 quan t\u00e2m n\u00f3i chung l\u00e0 ph\u1ea7n kh\u00f3 nh\u1ea5t. V\u00ed d\u1ee5: n\u1ebfu s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 v\u1ed1n kh\u00f4ng th\u00fa v\u1ecb th\u00ec r\u1ea5t kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y. \u0110\u1ea3m b\u1ea3o th\u00f4ng tin qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c chia nh\u1ecf v\u00e0 d\u1ec5 \u0111\u1ecdc, c\u00f3 c\u00e1c ti\u00eau \u0111\u1ec1 ph\u1ee5 v\u00e0 h\u00ecnh \u1ea3nh minh h\u1ecda th\u00fa v\u1ecb. T\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec1u ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 ch\u1ec9 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng nh\u1ea5t m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n \u0111\u1ea1t t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p style=\"text-align: justify\">M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho \u0111i\u1ec1u n\u00e0y l\u00e0 c\u00e2u chuy\u1ec7n \u201cTh\u1ecbt b\u00f2 \u1edf \u0111\u00e2u?\u201d c\u1ee7a Wendy. Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0y t\u1eadp trung v\u00e0o th\u1ef1c t\u1ebf l\u00e0 b\u00e1nh m\u00ec k\u1eb9p th\u1ecbt c\u1ee7a Wendy c\u00f3 nhi\u1ec1u th\u1ecbt b\u00f2 h\u01a1n b\u00e1nh m\u00ec k\u1eb9p th\u1ecbt c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p style=\"text-align: justify\">\u1ede b\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin, nh\u01b0 website, blog, m\u1ea1ng x\u00e3 h\u1ed9i, email,&#8230; Gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng nh\u1eefng l\u1ee3i \u00edch m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. S\u1eed d\u1ee5ng c\u00e1c v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u00e0 minh h\u1ecda sinh \u0111\u1ed9ng \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt l\u1ee3i \u00edch.\u00a0<\/p>\n<h3 id=\"desire\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Desire\"><\/span>Desire<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">B\u01b0\u1edbc th\u1ee9 hai v\u00e0 th\u1ee9 ba c\u1ee7a m\u00f4 h\u00ecnh AIDA \u0111i c\u00f9ng nhau. V\u00ec \u0111\u1ed9i ng\u0169 Marketing \u0111ang hy v\u1ecdng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 n\u00ean \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 h\u1ecd ph\u1ea3i gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn ra l\u00fd do t\u1ea1i sao h\u1ecd \u201cc\u1ea7n\u201d s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 n\u00e0y.<\/p>\n<p style=\"text-align: justify\">H\u00e3y suy ngh\u0129 v\u1ec1 c\u00e1ch tr\u00ecnh b\u00e0y n\u1ed9i dung trong qu\u1ea3ng c\u00e1o th\u00f4ng tin \u2013 ch\u00fang nh\u1eb1m m\u1ee5c \u0111\u00edch cung c\u1ea5p th\u00f4ng tin th\u00fa v\u1ecb v\u1ec1 s\u1ea3n ph\u1ea9m, c\u00f9ng v\u1edbi l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c mua s\u1ea3n ph\u1ea9m \u0111\u00f3 \u2013 nh\u1eefng l\u1ee3i \u00edch l\u00fd t\u01b0\u1edfng khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng mu\u1ed1n s\u1ea3n ph\u1ea9m \u0111\u00f3. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch:<\/p>\n<ul>\n<li style=\"text-align: justify\">Ch\u1ee9ng t\u1ecf r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1<\/li>\n<li style=\"text-align: justify\">Li\u00ean k\u1ebft c\u00e1c gi\u00e1 tr\u1ecb mong mu\u1ed1n nh\u01b0 t\u00ecnh b\u1ea1n hay h\u1ea1nh ph\u00fac v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m<\/li>\n<li style=\"text-align: justify\">Th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n<h3 id=\"action\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Action\"><\/span>Action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">C\u00e1c qu\u1ea3ng c\u00e1o \u0111\u1ec1u n\u00ean \u0111\u01b0\u1ee3c k\u1ebft th\u00fac b\u1eb1ng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u2013 m\u1ed9t tuy\u00ean b\u1ed1 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eb1m nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c t\u1eeb kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: Netflix s\u1eed d\u1ee5ng n\u1ed9i dung ng\u1eafn g\u1ecdn \u0111\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u00f9ng th\u1eed b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed. Netflix truy\u1ec1n \u0111\u1ea1t m\u1ee9c \u0111\u1ed9 ti\u1ec7n l\u1ee3i c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 n\u00eau b\u1eadt gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3, sau \u0111\u00f3 k\u00eau g\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed.<\/p>\n<p style=\"text-align: justify\">Qu\u1ea3ng c\u00e1o t\u1ed1t ph\u1ea3i g\u1ee3i l\u00ean c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch, th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0nh \u0111\u1ed9ng NGAY B\u00c2Y GI\u1edc. M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y l\u00e0 \u0111\u01b0a ra c\u00e1c \u01b0u \u0111\u00e3i trong th\u1eddi gian c\u00f3 h\u1ea1n (ch\u1eb3ng h\u1ea1n nh\u01b0 giao h\u00e0ng mi\u1ec5n ph\u00ed).<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"\u1ee8ng d\u1ee5ng AIDA v\u00e0o Marketing nh\u01b0 th\u1ebf n\u00e0o?\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/03\/4-ap-dung-aida-vao-marketing.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"han-che-cua-mo-hinh-aida\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Han_che_cua_mo_hinh_AIDA\"><\/span>H\u1ea1n ch\u1ebf c\u1ee7a m\u00f4 h\u00ecnh AIDA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>N\u00f3 kh\u00f4ng t\u00ednh \u0111\u1ebfn h\u00e0nh tr\u00ecnh phi tuy\u1ebfn t\u00ednh c\u1ee7a ng\u01b0\u1eddi mua<\/li>\n<li>N\u00f3 kh\u00f4ng t\u00ednh \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng ng\u1eabu h\u1ee9ng ho\u1eb7c chu k\u1ef3 b\u00e1n h\u00e0ng si\u00eau ng\u1eafn<\/li>\n<li>Ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3<\/li>\n<li>T\u1eadp trung v\u00e0o m\u1ed9t y\u1ebfu t\u1ed1 AIDA cho m\u1ed7i chi\u1ebfn thu\u1eadt Marketing c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec7u qu\u1ea3<\/li>\n<li>N\u00f3 g\u1ea7n nh\u01b0 qu\u00e1 \u0111\u01a1n gi\u1ea3n<\/li>\n<\/ol>\n<h3 id=\"no-khong-tinh-den-hanh-trinh-phi-tuyen-tinh-cua-nguoi-mua\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"No_khong_tinh_den_hanh_trinh_phi_tuyen_tinh_cua_nguoi_mua\"><\/span>N\u00f3 kh\u00f4ng t\u00ednh \u0111\u1ebfn h\u00e0nh tr\u00ecnh phi tuy\u1ebfn t\u00ednh c\u1ee7a ng\u01b0\u1eddi mua<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u00f4 h\u00ecnh AIDA m\u00f4 t\u1ea3 h\u00e0nh tr\u00ecnh mua h\u00e0ng theo m\u1ed9t tr\u00ecnh t\u1ef1 tuy\u1ebfn t\u00ednh, bao g\u1ed3m thu h\u00fat s\u1ef1 ch\u00fa \u00fd, kh\u01a1i g\u1ee3i s\u1ef1 quan t\u00e2m, t\u1ea1o ra mong mu\u1ed1n v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng. Tuy nhi\u00ean, th\u1ef1c t\u1ebf h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng ph\u1ee9c t\u1ea1p v\u00e0 phi tuy\u1ebfn t\u00ednh h\u01a1n. H\u1ecd c\u00f3 th\u1ec3 di chuy\u1ec3n qua l\u1ea1i gi\u1eefa c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau, b\u1ecf qua m\u1ed9t s\u1ed1 giai \u0111o\u1ea1n ho\u1eb7c th\u1eadm ch\u00ed quay l\u1ea1i \u0111\u1ea7u h\u00e0nh tr\u00ecnh.<\/p>\n<h3 id=\"no-khong-tinh-den-viec-mua-hang-ngau-hung-hoac-chu-ky-ban-hang-sieu-ngan\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"No_khong_tinh_den_viec_mua_hang_ngau_hung_hoac_chu_ky_ban_hang_sieu_ngan\"><\/span>N\u00f3 kh\u00f4ng t\u00ednh \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng ng\u1eabu h\u1ee9ng ho\u1eb7c chu k\u1ef3 b\u00e1n h\u00e0ng si\u00eau ng\u1eafn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">AIDA kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u00f3 chu k\u1ef3 b\u00e1n h\u00e0ng si\u00eau ng\u1eafn. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng r\u1ea5t nhanh ch\u00f3ng, d\u1ef1a tr\u00ean nh\u1eefng c\u1ea3m x\u00fac nh\u1ea5t th\u1eddi ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i nh\u01b0 khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1.\u00a0<\/p>\n<h3 id=\"chi-la-mot-phan-nho-trong-chien-luoc-kinh-doanh-tong-the\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chi_la_mot_phan_nho_trong_chien_luoc_kinh_doanh_tong_the\"><\/span>Ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u, c\u1ea7n k\u1ebft h\u1ee3p AIDA v\u1edbi c\u00e1c m\u00f4 h\u00ecnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n. V\u00ed d\u1ee5, c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 c\u1ea1nh tranh v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng. \u0110\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng chu \u0111\u00e1o \u0111\u1ec3 thu h\u00fat, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n<h3 id=\"tap-trung-vao-mot-yeu-to-aida-cho-moi-chien-thuat-marketing-co-the-khong-hieu-qua\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tap_trung_vao_mot_yeu_to_AIDA_cho_moi_chien_thuat_Marketing_co_the_khong_hieu_qua\"><\/span>T\u1eadp trung v\u00e0o m\u1ed9t y\u1ebfu t\u1ed1 AIDA cho m\u1ed7i chi\u1ebfn thu\u1eadt Marketing c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ngay c\u1ea3 khi s\u1eed d\u1ee5ng k\u00eanh cho m\u1ed9t kh\u00eda c\u1ea1nh c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p thay v\u00ec chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3, doanh nghi\u1ec7p v\u1eabn c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng r\u01a1i v\u00e0o b\u1eaby ph\u00e2n chia b\u1ed1n ch\u1eef c\u00e1i c\u1ee7a AIDA v\u00e0 \u00e1p d\u1ee5ng m\u1ed9t ch\u1eef c\u00e1i cho m\u1ed7i chi\u1ebfn thu\u1eadt trong chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5: M\u1ed9t marketer c\u00f3 th\u1ec3 ngh\u0129 b\u00e0i \u0111\u0103ng tr\u00ean blog n\u00e0y l\u00e0 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 ch\u1ec9 t\u1eadp trung v\u00e0o \u0111i\u1ec1u \u0111\u00f3. Tuy nhi\u00ean, l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog ph\u1ea3i thu h\u00fat \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c v\u00e0 t\u1ea1o ra s\u1ef1 quan t\u00e2m, v\u00e0 \u00edt nh\u1ea5t khi\u1ebfn h\u1ecd th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 h\u00e0nh \u0111\u1ed9ng tr\u01b0\u1edbc khi h\u1ecd r\u1eddi kh\u1ecfi trang web.<\/p>\n<p style=\"text-align: justify\">N\u00f3i c\u00e1ch kh\u00e1c, ho\u1ea1t \u0111\u1ed9ng Marketing c\u00f3 th\u1ec3 xoay v\u00f2ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua nhi\u1ec1u giai \u0111o\u1ea1n c\u1ee7a AIDA. V\u00ed d\u1ee5: m\u1ed9t qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y 3 ho\u1eb7c 4 giai \u0111o\u1ea1n c\u1ee7a AIDA, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u00e0nh \u0111\u1ed9ng.<\/p>\n<h3 id=\"no-gan-nhu-qua-don-gian\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"No_gan_nhu_qua_don_gian\"><\/span>N\u00f3 g\u1ea7n nh\u01b0 qu\u00e1 \u0111\u01a1n gi\u1ea3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u00f4 h\u00ecnh n\u00e0y ch\u1ec9 m\u00f4 t\u1ea3 m\u1ed9t c\u00e1ch chung chung qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, bao g\u1ed3m b\u1ed1n giai \u0111o\u1ea1n: thu h\u00fat s\u1ef1 ch\u00fa \u00fd (Attention), kh\u01a1i g\u1ee3i s\u1ef1 quan t\u00e2m (Interest), k\u00edch th\u00edch mong mu\u1ed1n (Desire) v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng (Action). Tuy nhi\u00ean, th\u1ef1c t\u1ebf qu\u00e1 tr\u00ecnh mua h\u00e0ng th\u01b0\u1eddng ph\u1ee9c t\u1ea1p v\u00e0 \u0111a d\u1ea1ng h\u01a1n nhi\u1ec1u so v\u1edbi m\u00f4 h\u00ecnh AIDA m\u00f4 t\u1ea3.<\/p>\n<p style=\"text-align: justify\">M\u00f4 h\u00ecnh AIDA kh\u00f4ng th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c:<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify\">S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c c\u00e1 nh\u00e2n: M\u1ed7i ng\u01b0\u1eddi c\u00f3 h\u00e0nh vi mua h\u00e0ng kh\u00e1c nhau, ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 s\u1edf th\u00edch, th\u00f3i quen, gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n,&#8230;<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">S\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00f4i tr\u01b0\u1eddng: C\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i nh\u01b0 m\u00f4i tr\u01b0\u1eddng x\u00e3 h\u1ed9i, v\u0103n h\u00f3a, kinh t\u1ebf,&#8230; c\u0169ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh phi tuy\u1ebfn t\u00ednh: Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 quay l\u1ea1i c\u00e1c giai \u0111o\u1ea1n tr\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh mua h\u00e0ng, ho\u1eb7c b\u1ecf qua m\u1ed9t s\u1ed1 giai \u0111o\u1ea1n.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Do \u0111\u00f3, m\u00f4 h\u00ecnh AIDA ch\u1ec9 n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n k\u1ebft h\u1ee3p m\u00f4 h\u00ecnh AIDA v\u1edbi c\u00e1c m\u00f4 h\u00ecnh kh\u00e1c, c\u0169ng nh\u01b0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<h2 id=\"case-study-ve-viec-ap-dung-aida-cua-cac-brand-lon\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Case_study_ve_viec_ap_dung_AIDA_cua_cac_Brand_lon\"><\/span>Case study v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng AIDA c\u1ee7a c\u00e1c Brand l\u1edbn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Apple<\/li>\n<li>Netflix<\/li>\n<li>Adidas<\/li>\n<\/ol>\n<h3 id=\"apple\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Apple\"><\/span>Apple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Khi gi\u1edbi thi\u1ec7u iPhone, Apple \u0111\u00e3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh AIDA v\u00e0 \u0111\u1ea1t k\u1ebft qu\u1ea3 th\u00e0nh c\u00f4ng.<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify\">H\u1ecd th\u00f4ng b\u00e1o r\u1eb1ng h\u1ecd s\u1ebd tung ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, m\u1ed9t s\u1ea3n ph\u1ea9m ch\u01b0a t\u1eebng th\u1ea5y tr\u01b0\u1edbc \u0111\u00e2y. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 nh\u1eefng k\u1ef3 v\u1ecdng t\u1eeb Apple.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Sau \u0111\u00f3 Steve Jobs \u0111\u00e3 l\u00ean s\u00e2n kh\u1ea5u t\u1ea1o ra S\u1ef1 quan t\u00e2m. \u00d4ng gi\u1ea3i th\u00edch s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec, t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a n\u00f3 l\u00e0 g\u00ec,&#8230;<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Giai \u0111o\u1ea1n mong mu\u1ed1n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng khi Steve Jobs gi\u1ea3i th\u00edch cho kh\u00e1ch h\u00e0ng c\u00e1ch n\u00f3 s\u1ebd gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 h\u1ecd g\u1eb7p ph\u1ea3i v\u1edbi \u0111i\u1ec7n tho\u1ea1i hi\u1ec7n c\u00f3. Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 mu\u1ed1n d\u00f9ng \u0111i\u1ec7n tho\u1ea1i kh\u00f4ng c\u1ea7n b\u00fat c\u1ea3m \u1ee9ng, h\u1ea1n ch\u1ebf c\u00e1c n\u00fat ch\u1ea1m ngo\u00e0i \u00fd mu\u1ed1n, \u0111i\u1ec7n tho\u1ea1i ph\u1ea3i ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Ph\u1ea7n h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng khi Jobs s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i tr\u00ean s\u00e2n kh\u1ea5u. Nh\u1eb1m cho kh\u00e1ch h\u00e0ng th\u1ea5y r\u1eb1ng n\u00f3 l\u00e0 s\u1ef1 th\u1eadt v\u00e0 th\u1ef1c s\u1ef1 s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch cho h\u1ecd. N\u00f3 khi\u1ebfn iPhone tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Trong qu\u00e1 tr\u00ecnh gi\u1edbi thi\u1ec7u Apple Watch, Apple \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn t\u01b0\u01a1ng t\u1ef1.<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify\">V\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y th\u01b0\u01a1ng hi\u1ec7u Apple \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh v\u1eefng ch\u1eafc. H\u1ecd ch\u1ec9 c\u1ea7n t\u1ea1o ra s\u1ef1 t\u00f2 m\u00f2 v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a m\u00ecnh. H\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n \u0111\u01b0a ra m\u1ed9t qu\u1ea3ng c\u00e1o c\u00f3 n\u1ed9i dung: \u201cApple Watch s\u1eafp ra m\u1eaft\u201d. Kh\u00f4ng \u0111\u01b0a ra b\u1ea5t k\u1ef3 th\u00f4ng tin chi ti\u1ebft n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m, h\u1ecd \u0111\u00e3 t\u1ea1o ra s\u1ef1 t\u00f2 m\u00f2 cho kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Sau \u0111\u00f3, Tim Cook gi\u1edbi thi\u1ec7u Apple Watch v\u1edbi iPhone 6. C\u00e1c t\u00ednh n\u0103ng c\u0169ng nh\u01b0 ki\u1ec3u d\u00e1ng v\u00e0 d\u00e2y \u0111eo kh\u00e1c nhau c\u1ee7a ch\u00fang \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch cho kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">T\u1ea1o ra mong mu\u1ed1n mua s\u1ea3n ph\u1ea9m \u0111i k\u00e8m v\u1edbi tr\u1ecdng t\u00e2m l\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ed3ng h\u1ed3 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng theo d\u00f5i trong vi\u1ec7c t\u1eadp th\u1ec3 d\u1ee5c. C\u00f9ng v\u1edbi c\u00e1c t\u00ednh n\u0103ng th\u1ec3 d\u1ee5c m\u00e0 n\u00f3 cung c\u1ea5p, \u0111\u1ed3ng h\u1ed3 c\u00f2n c\u00f3 c\u00e1c t\u00ednh n\u0103ng nh\u01b0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 n\u00f3i chuy\u1ec7n, nh\u1eafn tin, th\u1ef1c hi\u1ec7n c\u00e1c thao t\u00e1c th\u00f4ng qua n\u00f3. H\u1ecd gi\u1ea3i th\u00edch chi\u1ebfc \u0111\u1ed3ng h\u1ed3 s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch nh\u01b0 th\u1ebf n\u00e0o trong vi\u1ec7c theo d\u00f5i s\u1ee9c kh\u1ecfe \u0111\u1ed3ng th\u1eddi c\u00f3 nhi\u1ec1u ch\u1ee9c n\u0103ng nh\u01b0 m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Cu\u1ed1i c\u00f9ng, Action l\u00e0 n\u01a1i h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple xu\u1ea5t hi\u1ec7n v\u00ec th\u01b0\u01a1ng hi\u1ec7u n\u00e0y r\u1ea5t th\u01b0\u1eddng s\u1eed d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c \u0111\u1eb7t tr\u01b0\u1edbc sau khi ra m\u1eaft s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"netflix\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Netflix\"><\/span>Netflix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Khi Netflix m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn \u1ea4n \u0110\u1ed9, v\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i l\u00e0 ng\u01b0\u1eddi \u1ea4n \u0110\u1ed9 \u0111\u00e3 c\u00f3 quy\u1ec1n truy c\u1eadp n\u1ed9i dung mi\u1ec5n ph\u00ed v\u00e0 li\u00ean t\u1ee5c tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau v\u1edbi ph\u1ea7n l\u1edbn c\u00e1c gia \u0111\u00ecnh \u0111\u1ec1u c\u00f3 k\u1ebft n\u1ed1i c\u00e1p. Netflix \u0111\u00e3 ph\u1ea3i thu h\u00fat m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd ti\u1ebfp qu\u1ea3n Netflix. \u0110\u00e2y l\u00e0 c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh AIDA:<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify\">\u0110\u1ec3 t\u1ea1o ra nh\u1eadn th\u1ee9c, Netflix \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1ch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi truy\u1ec1n th\u1ed1ng b\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e1c \u00e1p ph\u00edch kh\u1ed5ng l\u1ed3 cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0 Narcos, Friends,..<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">\u1ede giai \u0111o\u1ea1n t\u1ea1o ra mong mu\u1ed1n, Netflix t\u1eadp trung v\u00e0o d\u00e2n s\u1ed1 tr\u1ebb c\u1ee7a \u1ea4n \u0110\u1ed9. Kh\u00e1ch h\u00e0ng s\u1ebd th\u1ea5y b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed 1 th\u00e1ng tr\u00ean trang web, t\u1ea1o ra s\u1ef1 t\u00f2 m\u00f2 v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c \u0111ang \u0111\u01b0\u1ee3c chi\u1ebfu tr\u00ean Netflix.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Sau khi tr\u1ea3i nghi\u1ec7m Netflix \u0111\u01b0\u1ee3c m\u1ed9t th\u00e1ng, mong mu\u1ed1n ti\u1ebfp t\u1ee5c v\u1edbi Netflix s\u1ebd tr\u1edf n\u00ean m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi c\u00e1c b\u1ed9 phim t\u00e0i li\u1ec7u, ch\u01b0\u01a1ng tr\u00ecnh g\u1ed1c, nhi\u1ec1u web series g\u1ed1c, b\u1ed9 s\u01b0u t\u1eadp phim Hollywood v\u00e0 Bollywood l\u1edbn, c\u00e1c t\u00ednh n\u0103ng nh\u01b0 h\u1ed7 tr\u1ee3 cho m\u1ecdi thi\u1ebft b\u1ecb, \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean th\u00f3i quen xem c\u1ee7a ng\u01b0\u1eddi xem, video c\u00f3 \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao,&#8230;<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Cu\u1ed1i c\u00f9ng, kh\u00e1ch h\u00e0ng s\u1ebd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng khi Netflix \u0111\u01b0a ra nhi\u1ec1u g\u00f3i \u0111\u0103ng k\u00fd t\u00f9y thu\u1ed9c v\u00e0o t\u00fai ti\u1ec1n c\u1ee7a kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y b\u1ecb thu h\u00fat v\u00e0o nh\u1eefng g\u00ec \u0111ang \u0111\u01b0\u1ee3c cung c\u1ea5p v\u00e0 l\u00fac n\u00e0y, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"adidas\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Adidas\"><\/span>Adidas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">L\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u00e0 l\u00e2u \u0111\u1eddi nh\u1ea5t kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 h\u1ecd kh\u00f4ng \u0111i theo m\u00f4 h\u00ecnh AIDA. Theo nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o, Adidas c\u0169ng s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify\">\u0110\u1ed9ng c\u01a1 ch\u00ednh \u1edf \u0111\u00e2y l\u00e0 \u0111\u1ec3 cho m\u1ecdi ng\u01b0\u1eddi th\u1ea5y vi\u1ec7c s\u1edf h\u1eefu Adidas th\u00fa v\u1ecb nh\u01b0 th\u1ebf n\u00e0o. \u0110\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a m\u00ecnh, h\u1ecd h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean n\u1ed5i ti\u1ebfng. L\u01b0\u1ee3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 theo d\u00f5i nh\u1eefng v\u1eadn \u0111\u1ed9ng vi\u00ean n\u00e0y k\u1ebft h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Adidas \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o ra ti\u1ebfng vang v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn trang web.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">\u0110\u1ec3 t\u1ea1o s\u1ef1 quan t\u00e2m, website c\u00f3 nh\u1eefng t\u1eeb, c\u1ee5m t\u1eeb g\u00e2y t\u00f2 m\u00f2 kh\u00f4ng k\u00e9m. Nh\u1eefng c\u1ee5m t\u1eeb \u0111\u01a1n gi\u1ea3n nh\u01b0 \u201csee possibilities\u201d \u0111\u1ec3 ki\u1ec3m tra s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 t\u00e1c d\u1ee5ng k\u1ef3 di\u1ec7u v\u00ec n\u00f3 k\u1ebft n\u1ed1i kh\u00e1n gi\u1ea3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u s\u00e2u s\u1eafc h\u01a1n. Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng s\u1eed d\u1ee5ng c\u00e1c ti\u00eau \u0111\u1ec1 nh\u01b0 \u201cti\u1ebft ki\u1ec7m t\u1edbi 50%\u201d v\u00e0 \u201cm\u1edbi\u201d \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 nh\u1eefng b\u1ee9c \u1ea3nh h\u1eadu tr\u01b0\u1eddng c\u1ee7a s\u1ef1 ki\u1ec7n ra m\u1eaft l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec1u khi\u1ebfn s\u1ef1 t\u00f2 m\u00f2 kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean. S\u1ef1 \u0111\u1ed9c quy\u1ec1n m\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n ch\u00ednh l\u00e0 \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng mong mu\u1ed1n.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Vi\u1ec7c b\u00e1n h\u00e0ng khi \u0111\u00f3 tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n \u0111\u1ed1i v\u1edbi Adidas b\u1edfi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh n\u0103ng v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi vi\u1ec7c qu\u1ea3ng b\u00e1 n\u1ed9i dung \u201c\u0111\u01b0\u1ee3c nh\u01b0 th\u1ea7n t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh th\u00ec Adidas l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn\u201d.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"case study v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh AIDA\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/03\/5-case-study-ve-aida.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<p style=\"text-align: justify\">B\u1ea5t ch\u1ea5p nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a n\u00f3, m\u00f4 h\u00ecnh AIDA l\u00e0 m\u1ed9t khu\u00f4n kh\u1ed5 v\u1eefng ch\u1eafc \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn kh\u00e1n gi\u1ea3 c\u1ee7a doanh nghi\u1ec7p trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng. V\u1edbi nh\u1eefng thay \u0111\u1ed5i l\u1edbn tr\u00ean to\u00e0n b\u1ed9 b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng, c\u1ea3 tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn trong th\u1eadp k\u1ef7 qua, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i th\u00edch \u1ee9ng v\u00e0 ph\u1ea3n \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>Ngu\u1ed3n: <a href=\"http:\/\/www.ckconitsha.com\/vn\/\">http:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng AIDA \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch h\u1ecd t\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i th\u00f4ng \u0111i\u1ec7p Marketing \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u1edf t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua. AIDA \u0111\u01b0\u1ee3c coi l\u00e0 m\u00f4 h\u00ecnh ph\u00e2n c\u1ea5p hi\u1ec7u \u1ee9ng, t\u1ee9c l\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i di chuy\u1ec3n qua t\u1eebng giai \u0111o\u1ea1n c\u1ee7a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-5619","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/5619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=5619"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/5619\/revisions"}],"predecessor-version":[{"id":20845,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/5619\/revisions\/20845"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=5619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=5619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=5619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}