{"id":4401,"date":"2025-06-20T18:47:16","date_gmt":"2025-03-24T00:22:02","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=4401"},"modified":"2025-06-22T05:36:19","modified_gmt":"2025-06-21T22:36:19","slug":"thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/","title":{"rendered":"Th\u1ecb ph\u1ea7n l\u00e0 g\u00ec? C\u00e1ch t\u00ednh th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Thi_phan_la_gi\" >Th\u1ecb ph\u1ea7n l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Cach_tinh_thi_phan\" >C\u00e1ch t\u00ednh th\u1ecb ph\u1ea7n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Cach_tinh_thi_phan_tuyet_doi\" >C\u00e1ch t\u00ednh th\u1ecb ph\u1ea7n tuy\u1ec7t \u0111\u1ed1i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Cach_tinh_thi_phan_tuong_doi\" >C\u00e1ch t\u00ednh th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Vi_du_ve_thi_phan\" >V\u00ed d\u1ee5 v\u1ec1 th\u1ecb ph\u1ea7n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Vai_tro_cua_thi_phan_trong_kinh_doanh\" >Vai tr\u00f2 c\u1ee7a th\u1ecb ph\u1ea7n trong kinh doanh<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#The_hien_nang_luc_canh_tranh\" >Th\u1ec3 hi\u1ec7n n\u0103ng l\u1ef1c c\u1ea1nh tranh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Xac_dinh_toc_do_tang_truong\" >X\u00e1c \u0111\u1ecbnh t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Lam_tien_de_xay_dung_nguon_luc\" >L\u00e0m ti\u1ec1n \u0111\u1ec1 x\u00e2y d\u1ef1ng ngu\u1ed3n l\u1ef1c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Xac_dinh_thi_phan_bang_ma_tran_BCG\" >X\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n b\u1eb1ng ma tr\u1eadn BCG<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Cac_yeu_to_anh_huong_den_thi_phan\" >C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ecb ph\u1ea7n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Chat_luong_san_pham\" >Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Gia_thanh\" >Gi\u00e1 th\u00e0nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Chien_luoc_Marketing\" >Chi\u1ebfn l\u01b0\u1ee3c Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Doi_ngu_nhan_vien\" >\u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Su_dot_pha_ve_san_pham_va_cong_nghe\" >S\u1ef1 \u0111\u1ed9t ph\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ngh\u1ec7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Su_canh_tranh_cua_doi_thu\" >S\u1ef1 c\u1ea1nh tranh c\u1ee7a \u0111\u1ed1i th\u1ee7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Mang_luoi_phan_phoi\" >M\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Cach_gia_tang_thi_phan_cho_doanh_nghiep\" >C\u00e1ch gia t\u0103ng th\u1ecb ph\u1ea7n cho doanh nghi\u1ec7p<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Cai_tien_san_pham\" >C\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Cai_thien_trai_nghiem_khach_hang\" >C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Len_chien_luoc_gia_phu_hop\" >L\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ph\u00f9 h\u1ee3p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Da_dang_hinh_thuc_tiep_thi\" >\u0110a d\u1ea1ng h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Tiep_cap_thi_truong_moi\" >Ti\u1ebfp c\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-phan-la-gi-cach-tinh-thi-phan-cua-doanh-nghiep\/#Mua_lai_thi_phan_cua_doi_thu\" >Mua l\u1ea1i th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">Trong kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng, th\u1ecb ph\u1ea7n \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Hi\u1ec3u r\u00f5 th\u1ecb ph\u1ea7n l\u00e0 g\u00ec v\u00e0 c\u00e1ch t\u00ednh to\u00e1n n\u00f3 ch\u00ednh x\u00e1c s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ea1nh tranh, \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 v\u00e0 t\u1eebng b\u01b0\u1edbc chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h2 id=\"thi-phan-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thi_phan_la_gi\"><\/span>Th\u1ecb ph\u1ea7n l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Th\u1ecb ph\u1ea7n (Market Share) l\u00e0 t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p so v\u1edbi t\u1ed5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f9ng lo\u1ea1i \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 tr\u00ean to\u00e0n th\u1ecb tr\u01b0\u1eddng. Doanh nghi\u1ec7p n\u00e0o c\u00f3 th\u1ecb ph\u1ea7n cao s\u1ebd c\u00f3 m\u1ee9c doanh thu cao, nhi\u1ec1u l\u1ee3i th\u1ebf c\u1ea1nh tranh\u00a0v\u00e0 l\u00e0 r\u00e0o c\u1ea3n gia nh\u1eadp m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 s\u1edf h\u1eefu \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ecb ph\u1ea7n tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00e1c ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh,\u00a0Marketing\u00a0v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ph\u00f9 h\u1ee3p, nh\u1ea5t l\u00e0 khi b\u1eaft \u0111\u1ea7u th\u00e2m nh\u1eadp th\u1ecb t\u01b0\u1eddng. \u0110\u1ed3ng th\u1eddi, c\u00f3 nh\u1eefng ph\u01b0\u01a1ng \u00e1n b\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh hi\u1ec7n \u0111ang c\u00f3.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"th\u1ecb ph\u1ea7n l\u00e0 g\u00ec\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/06\/1-thi-phan-la-gi.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Market Share hay th\u1ecb ph\u1ea7n l\u00e0 t\u1ef7 l\u1ec7 ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t doanh nghi\u1ec7p v\u1edbi t\u1ed5ng s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/em><\/p>\n<h2 id=\"cach-tinh-thi-phan\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cach_tinh_thi_phan\"><\/span>C\u00e1ch t\u00ednh th\u1ecb ph\u1ea7n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">C\u00f3 hai ph\u01b0\u01a1ng ph\u00e1p ch\u00ednh \u0111\u1ec3 t\u00ednh to\u00e1n th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p l\u00e0 c\u00e1ch t\u00ednh th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i v\u00e0 c\u00e1ch t\u00ednh th\u1ecb ph\u1ea7n tuy\u1ec7t \u0111\u1ed1i.<\/p>\n<h3 id=\"cach-tinh-thi-phan-tuyet-doi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cach_tinh_thi_phan_tuyet_doi\"><\/span>C\u00e1ch t\u00ednh th\u1ecb ph\u1ea7n tuy\u1ec7t \u0111\u1ed1i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Th\u1ecb ph\u1ea7n tuy\u1ec7t \u0111\u1ed1i l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m t\u1ed5ng doanh s\u1ed1 trong th\u1ecb tr\u01b0\u1eddng ho\u1eb7c ng\u00e0nh c\u1ee7a m\u1ed9t c\u00f4ng ty. C\u00f3 2 c\u00f4ng th\u1ee9c t\u00ednh ph\u1ed5 bi\u1ebfn:<\/p>\n<p style=\"text-align: justify\">C\u00f4ng th\u1ee9c 1:<\/p>\n<table align=\"center\" border=\"1\" cellpadding=\"5\" cellspacing=\"1\" style=\"width:70%\">\n<tr>\n<td>\n<p style=\"text-align: center\"><em>Th\u1ecb ph\u1ea7n = T\u1ed5ng doanh s\u1ed1 c\u1ee7a doanh nghi\u1ec7p \/ T\u1ed5ng doanh s\u1ed1 c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/em><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p style=\"text-align: justify\">C\u00f4ng th\u1ee9c 2:<\/p>\n<table align=\"center\" border=\"1\" cellpadding=\"5\" cellspacing=\"1\" style=\"width:70%\">\n<tr>\n<td>\n<p style=\"text-align: center\"><em>Th\u1ecb ph\u1ea7n = T\u1ed5ng s\u1ea3n ph\u1ea9m b\u00e1n ra c\u1ee7a doanh nghi\u1ec7p \/ T\u1ed5ng s\u1ea3n ph\u1ea9m ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/em><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p>\u00a0<\/p>\n<h3 id=\"cach-tinh-thi-phan-tuong-doi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cach_tinh_thi_phan_tuong_doi\"><\/span>C\u00e1ch t\u00ednh th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 c\u00e1ch t\u00ednh gi\u00fap th\u1ec3 hi\u1ec7n r\u00f5 quy m\u00f4 v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh. Th\u00f4ng qua \u0111\u00f3, nh\u00e0 qu\u1ea3n tr\u1ecb hay ch\u1ee7 doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u1ea1ch ra \u0111\u01b0\u1ee3c nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u1ea1nh tranh v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: justify\">C\u00f4ng th\u1ee9c 1:<\/p>\n<table align=\"center\" border=\"1\" cellpadding=\"5\" cellspacing=\"1\" style=\"width:100%\">\n<tr>\n<td>\n<p style=\"text-align: center\"><em>Th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i (%) = T\u1ed5ng doanh s\u1ed1 thu \u0111\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p \/ T\u1ed5ng doanh s\u1ed1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh thu \u0111\u01b0\u1ee3c trong th\u1ecb tr\u01b0\u1eddng<\/em><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p style=\"text-align: justify\">C\u00f4ng th\u1ee9c 2:<\/p>\n<table align=\"center\" border=\"1\" cellpadding=\"5\" cellspacing=\"1\" style=\"width:100%\">\n<tr>\n<td>\n<p style=\"text-align: center\"><em>Th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i (%) = T\u1ed5ng s\u1ea3n ph\u1ea9m b\u00e1n ra c\u1ee7a doanh nghi\u1ec7p \/ T\u1ed5ng s\u1ea3n ph\u1ea9m b\u00e1n ra c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/em><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p style=\"text-align: justify\">\nL\u01b0u \u00fd:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>N\u1ebfu th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i &gt; 1 th\u00ec doanh nghi\u1ec7p c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh cao.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>N\u1ebfu th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i &lt; 1 th\u00ec \u0111\u1ed1i th\u1ee7 \u0111ang chi\u1ebfm l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>N\u1ebfu th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i = 1 th\u00ec doanh nghi\u1ec7p v\u00e0 \u0111\u1ed1i th\u1ee7 \u0111\u1ec1u kh\u1ea3 n\u0103ng c\u1ea1nh tranh nh\u01b0 nhau.<\/p>\n<\/li>\n<\/ul>\n<h2 id=\"vi-du-ve-thi-phan\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Vi_du_ve_thi_phan\"><\/span>V\u00ed d\u1ee5 v\u1ec1 th\u1ecb ph\u1ea7n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Vinamilk l\u00e0 c\u00f4ng ty l\u1edbn nh\u1ea5t ng\u00e0nh s\u1eefa Vi\u1ec7t Nam v\u1edbi kho\u1ea3ng 50% th\u1ecb ph\u1ea7n v\u00e0 danh m\u1ee5c 250 d\u00f2ng s\u1ea3n ph\u1ea9m, \u0111\u00e1p \u1ee9ng h\u1ea7u h\u1ebft nhu c\u1ea7u v\u1ec1 s\u1eefa \u1edf m\u1ecdi l\u1ee9a tu\u1ed5i. Theo Cafebiz, trong 2023, doanh thu t\u1eeb th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba \u0111\u00f3ng g\u00f3p 83,7% v\u00e0o t\u1ed5ng doanh thu c\u1ee7a VNM. T\u00ednh theo c\u00e1c danh m\u1ee5c ng\u00e0nh h\u00e0ng, s\u1eefa n\u01b0\u1edbc \u0111\u00f3ng g\u00f3p t\u1ef7 tr\u1ecdng l\u1edbn nh\u1ea5t trong t\u1ed5ng doanh thu, theo sau l\u00e0 s\u1eefa chua v\u00e0 s\u1eefa b\u1ed9t.<\/p>\n<p style=\"text-align: justify\">V\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn v\u00e0 d\u00e0i h\u1ea1n c\u1ee7a, trong Qu\u00fd I\/2024, Vinamilk \u0111\u00e3 t\u0103ng g\u1ea7n 3% th\u1ecb ph\u1ea7n s\u1eefa n\u01b0\u1edbc sau khi c\u00f3 b\u1ed9 nh\u1eadn di\u1ec7n bao b\u00ec m\u1edbi.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"v\u00ed d\u1ee5 v\u1ec1 th\u1ecb ph\u1ea7n\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/06\/vi-du-thi-phan.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nV\u00ed d\u1ee5 v\u1ec1 th\u1ecb ph\u1ea7n ng\u00e0nh s\u1eefa t\u01b0\u01a1i t\u1ea1i Vi\u1ec7t nam<\/p>\n<h2 id=\"vai-tro-cua-thi-phan-trong-kinh-doanh\"><span class=\"ez-toc-section\" id=\"Vai_tro_cua_thi_phan_trong_kinh_doanh\"><\/span>Vai tr\u00f2 c\u1ee7a th\u1ecb ph\u1ea7n trong kinh doanh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Th\u1ecb ph\u1ea7n kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 con s\u1ed1 bi\u1ec3u th\u1ecb t\u1ef7 l\u1ec7 doanh thu c\u1ee7a m\u1ed9t c\u00f4ng ty so v\u1edbi t\u1ed5ng doanh thu c\u1ee7a to\u00e0n th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n l\u00e0 th\u01b0\u1edbc \u0111o \u0111\u00e1nh gi\u00e1 s\u1ef1 c\u1ea1nh tranh v\u00e0 v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p trong ng\u00e0nh.\u00a0<\/p>\n<h3 id=\"the-hien-nang-luc-canh-tranh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"The_hien_nang_luc_canh_tranh\"><\/span>Th\u1ec3 hi\u1ec7n n\u0103ng l\u1ef1c c\u1ea1nh tranh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Khi m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ecb ph\u1ea7n l\u1edbn th\u00ec c\u00f3 ngh\u0129a l\u00e0 h\u1ecd \u0111ang chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng c\u00f9ng chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7. L\u00fac n\u00e0y, c\u00e1c ch\u1ee7 doanh nghi\u1ec7p s\u1ebd \u0111\u1ec1 ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 duy tr\u00ec v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: justify\">Ng\u01b0\u1ee3c l\u1ea1i, khi doanh nghi\u1ec7p c\u00f3 th\u1ecb ph\u1ea7n th\u1ea5p th\u00ec c\u1ea7n l\u00ean chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u00fang \u0111\u1eafn cho doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai \u0111\u1ec3 v\u01b0\u1ee3t qua \u0111\u1ed1i th\u1ee7.<\/p>\n<h3 id=\"xac-dinh-toc-do-tang-truong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Xac_dinh_toc_do_tang_truong\"><\/span>X\u00e1c \u0111\u1ecbnh t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Th\u00f4ng qua th\u1ecb ph\u1ea7n, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1ed5ng quan t\u00ecnh h\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p \u0111ang \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 Marketing ph\u00f9 h\u1ee3p. N\u1ebfu th\u1ecb ph\u1ea7n c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p th\u00ec c\u00f3 ngh\u0129a doanh nghi\u1ec7p \u0111ang ph\u00e1t tri\u1ec3n ch\u1eadm h\u01a1n so v\u1edbi th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng.<\/p>\n<h3 id=\"lam-tien-de-xay-dung-nguon-luc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Lam_tien_de_xay_dung_nguon_luc\"><\/span>L\u00e0m ti\u1ec1n \u0111\u1ec1 x\u00e2y d\u1ef1ng ngu\u1ed3n l\u1ef1c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Th\u1ecb ph\u1ea7n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n ngu\u1ed3n l\u1ef1c. V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n n\u1ed7 l\u1ef1c t\u0103ng th\u1ecb ph\u1ea7n \u0111\u1ec3 t\u0103ng doanh thu, l\u1ee3i nhu\u1eadn v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn ngu\u1ed3n v\u1ed1n. Khi c\u00f3 ngu\u1ed3n l\u1ef1c d\u1ed3i d\u00e0o, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, t\u1eeb \u0111\u00f3 t\u0103ng s\u1ee9c c\u1ea1nh tranh v\u00e0 th\u00e0nh c\u00f4ng trong kinh doanh.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"th\u1ecb ph\u1ea7n gi\u00fap x\u00e1c \u0111\u1ecbnh t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/06\/3-vai-tro-thi-phan.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua th\u1ecb ph\u1ea7n<\/em><\/p>\n<h2 id=\"xac-dinh-thi-phan-bang-ma-tran-bcg\"><span class=\"ez-toc-section\" id=\"Xac_dinh_thi_phan_bang_ma_tran_BCG\"><\/span>X\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n b\u1eb1ng ma tr\u1eadn BCG<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">\u0110o l\u01b0\u1eddng l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng v\u00e0 mang \u0111\u1ebfn l\u1ee3i \u00edch to l\u1edbn v\u1edbi c\u00e1c doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh kinh t\u1ebf \u0111ang d\u1ea7n suy tho\u00e1i. \u0110\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 chu\u1ea9n x\u00e1c, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng ma tr\u1eadn BCG ho\u1eb7c c\u00e1c c\u00f4ng th\u1ee9c \u0111\u1ec3 t\u00ednh th\u1ecb ph\u1ea7n.<\/p>\n<p style=\"text-align: justify\">Ma tr\u1eadn BCG (vi\u1ebft t\u1eaft c\u1ee7a Boston Consulting Group) l\u00e0 c\u00f4ng c\u1ee5 d\u00f9ng \u0111\u1ec3 ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1 m\u1ed1i quan h\u1ec7 gi\u1eefa th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u1ecb ph\u1ea7n. M\u00f4 h\u00ecnh s\u1ebd \u0111\u01b0\u1ee3c chia th\u00e0nh 04 ph\u1ea7n g\u1ed3m: Ng\u00f4i sao (Stars), D\u1ea5u h\u1ecfi (Question Marks), Con b\u00f2 (Cash Cows), Con ch\u00f3 (Dogs). B\u1ed3n h\u00ecnh n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c b\u1ed1 tr\u00ed tr\u00ean h\u1ec7 tr\u1ee5c t\u1ecda \u0111\u1ed9: Tr\u1ee5c ho\u00e0nh l\u00e0 th\u1ecb ph\u1ea7n v\u00e0 tr\u1ee5c tung l\u00e0 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"ph\u00e2n t\u00edch th\u1ecb ph\u1ea7n b\u1eb1ng ma tr\u1eadn bcg\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/06\/4-bcg-xac-dinh-thi-phan.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Ma tr\u1eadn BCG gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 t\u00ecnh tr\u1ea1ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ch\u00ednh x\u00e1c<\/em><\/p>\n<p style=\"text-align: justify\">Ng\u00f4i sao<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Th\u1ecb ph\u1ea7n cao, t\u0103ng tr\u01b0\u1edfng cao.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00f3 ti\u1ec1m n\u0103ng v\u00e0 t\u00ednh c\u1ea1nh tranh cao.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean \u0111\u1ed5i m\u1edbi v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">D\u1ea5u h\u1ecfi<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Th\u1ecb ph\u1ea7n th\u1ea5p, t\u0103ng tr\u01b0\u1edfng cao<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh Cash Cows ho\u1eb7c Star n\u1ebfu c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 ph\u00f9 h\u1ee3p.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Con b\u00f2<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Th\u1ecb ph\u1ea7n cao, t\u0103ng tr\u01b0\u1edfng th\u1ea5p.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>\u0110\u00f3ng vai tr\u00f2 duy tr\u00ec d\u00f2ng ti\u1ec1n gi\u00fap doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0, ph\u00e1t tri\u1ec3n th\u00eam s\u1ea3n ph\u1ea9m m\u1edbi, t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o Stars ho\u1eb7c Question Marks.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Con ch\u00f3<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Th\u1ecb ph\u1ea7n th\u1ea5p, t\u0103ng tr\u01b0\u1edfng th\u1ea5p.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>S\u1ea3n ph\u1ea9m.d\u1ecbch v\u1ee5 c\u00f3 nhi\u1ec1u b\u1ea5t l\u1ee3i v\u1ec1 gi\u00e1, kh\u00f4ng t\u1ea1o ra doanh thu v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0, ph\u00e1t tri\u1ec3n.<\/p>\n<\/li>\n<\/ul>\n<h2 id=\"cac-yeu-to-anh-huong-den-thi-phan\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_anh_huong_den_thi_phan\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ecb ph\u1ea7n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<\/li>\n<li>Gi\u00e1 th\u00e0nh<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c Marketing<\/li>\n<li>\u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean<\/li>\n<li>S\u1ef1 \u0111\u1ed9t ph\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ngh\u1ec7<\/li>\n<li>S\u1ef1 c\u1ea1nh tranh c\u1ee7a \u0111\u1ed1i th\u1ee7<\/li>\n<li>M\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i<\/li>\n<\/ol>\n<h3 id=\"chat-luong-san-pham\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chat_luong_san_pham\"><\/span>Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p. Khi m\u1ed9t c\u00f4ng ty lu\u00f4n cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c danh ti\u1ebfng t\u1ed1t. \u0110i\u1ec1u n\u00e0y s\u1ebd tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3.<\/p>\n<p style=\"text-align: justify\">Khi kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng ho\u1eb7c v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua trung th\u00e0nh v\u00e0 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 cho ng\u01b0\u1eddi kh\u00e1c. Nh\u1eefng l\u1eddi truy\u1ec1n mi\u1ec7ng t\u00edch c\u1ef1c n\u00e0y c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u00e1ng k\u1ec3 doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 th\u1ecb ph\u1ea7n.<\/p>\n<p style=\"text-align: justify\">Apple l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 s\u1ee9c m\u1ea1nh c\u1ee7a ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. Nh\u1edd cam k\u1ebft kh\u00f4ng ng\u1eebng ngh\u0129 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, Apple \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 duy tr\u00ec th\u1ecb ph\u1ea7n \u0111\u00e1ng k\u1ec3 trong th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng. Kh\u00e1ch h\u00e0ng Apple s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao v\u00ec h\u1ecd tin t\u01b0\u1edfng v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<h3 id=\"gia-thanh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Gia_thanh\"><\/span>Gi\u00e1 th\u00e0nh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn. \u0110\u1ed3ng th\u1eddi, \u00e1p d\u1ee5ng c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 linh ho\u1ea1t nh\u01b0 gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">B\u1eb1ng c\u00e1ch th\u1ea5u hi\u1ec3u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e0nh c\u00f4ng gi\u00fap t\u0103ng th\u1ecb ph\u1ea7n v\u00e0 l\u1ee3i nhu\u1eadn t\u1ed5ng th\u1ec3.\u00a0<\/p>\n<h3 id=\"chien-luoc-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chien_luoc_Marketing\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c duy tr\u00ec v\u00e0 t\u0103ng th\u1ecb ph\u1ea7n cho doanh nghi\u1ec7p. Tuy nhi\u00ean, m\u1ed9t s\u1ed1 sai l\u1ea7m trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Th\u00f4ng \u0111i\u1ec7p kh\u00f4ng r\u00f5 r\u00e0ng, kh\u00f4ng li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 kh\u00f4ng thu h\u00fat.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>S\u1eed d\u1ee5ng sai k\u00eanh Marketing, kh\u00f4ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Kh\u00f4ng th\u01b0\u1eddng xuy\u00ean theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Marketing.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>B\u1ecf qua \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh khi ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing.<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"doi-ngu-nhan-vien\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Doi_ngu_nhan_vien\"><\/span>\u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 c\u1ee7a doanh nghi\u1ec7p, \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh gi\u00fap t\u1ea1o \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n<p style=\"text-align: justify\">C\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng, l\u00e0m h\u00e0i l\u00f2ng v\u00e0 mang \u0111\u1ebfn nh\u1eefng ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i t\u1ed1t cho nh\u00e2n vi\u00ean ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c minh ch\u1ee9ng b\u1edfi nhi\u1ec1u nghi\u00ean c\u1ee9u uy t\u00edn, \u0111i\u1ec3n h\u00ecnh nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ebf tr\u00ean t\u1ea1p ch\u00ed Forbes: Nh\u1eefng c\u00f4ng ty c\u00f3 v\u0103n h\u00f3a doanh nghi\u1ec7p t\u1ed1t th\u01b0\u1eddng xuy\u00ean khuy\u1ebfn kh\u00edch c\u00e1c s\u00e1ng ki\u1ebfn l\u00e3nh \u0111\u1ea1o to\u00e0n di\u1ec7n v\u00e0 \u0111\u00e1nh gi\u00e1 cao nh\u00e2n vi\u00ean c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng kh\u00e1ch h\u00e0ng v\u00e0 doanh thu trung b\u00ecnh 68,2%.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Nghi\u00ean c\u1ee9u c\u1ee7a Gallup: Cho th\u1ea5y l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p c\u00f3 nh\u00e2n vi\u00ean g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd s\u1ebd t\u0103ng 21%.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Theo Harvard Business Review: Nh\u1eefng doanh nghi\u1ec7p c\u00f3 nh\u00e2n vi\u00ean h\u1ea1nh ph\u00fac s\u1ebd v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 20%.\u00a0<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"su-dot-pha-ve-san-pham-va-cong-nghe\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Su_dot_pha_ve_san_pham_va_cong_nghe\"><\/span>S\u1ef1 \u0111\u1ed9t ph\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ngh\u1ec7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ed9t ph\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m, c\u00f4ng ngh\u1ec7 gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch kh\u00e1c nh\u01b0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh s\u1ea3n xu\u1ea5t, gi\u1ea3m chi ph\u00ed v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n<p style=\"text-align: justify\">Song \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 n\u00e2ng cao v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng, thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. \u0110\u1eb7c bi\u1ec7t trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f3 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 \u0111\u1ed9t ph\u00e1 c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh r\u1ea5t l\u1edbn \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3 id=\"su-canh-tranh-cua-doi-thu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Su_canh_tranh_cua_doi_thu\"><\/span>S\u1ef1 c\u1ea1nh tranh c\u1ee7a \u0111\u1ed1i th\u1ee7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">S\u1ef1 c\u1ea1nh tranh c\u1ee7a \u0111\u1ed1i th\u1ee7 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p. Khi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tung ra s\u1ea3n ph\u1ea9m m\u1edbi, gi\u1ea3m gi\u00e1 ho\u1eb7c tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3, h\u1ecd c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng t\u1eeb doanh nghi\u1ec7p v\u00e0 l\u00e0m gi\u1ea3m th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3 id=\"mang-luoi-phan-phoi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Mang_luoi_phan_phoi\"><\/span>M\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp v\u00e0 hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 thu\u1eadn ti\u1ec7n. Theo \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh nh\u1ea5t.\u00a0<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"\u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m th\u1ecb ph\u1ea7n\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/06\/7-su-canh-tranh-lam-giam-thi-phan.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>S\u1ef1 c\u1ea1nh tranh c\u1ee7a \u0111\u1ed1i th\u1ee7 l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ecb ph\u1ea7n doanh nghi\u1ec7p<\/em><\/p>\n<h2 id=\"cach-gia-tang-thi-phan-cho-doanh-nghiep\"><span class=\"ez-toc-section\" id=\"Cach_gia_tang_thi_phan_cho_doanh_nghiep\"><\/span>C\u00e1ch gia t\u0103ng th\u1ecb ph\u1ea7n cho doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Gia t\u0103ng th\u1ecb ph\u1ea7n l\u00e0 m\u1ee5c ti\u00eau quan tr\u1ecdng m\u00e0 m\u1ecdi doanh nghi\u1ec7p \u0111ang h\u01b0\u1edbng \u0111\u1ebfn. Doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u01b0:\u00a0<\/p>\n<h3 id=\"cai-tien-san-pham\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cai_tien_san_pham\"><\/span>C\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong th\u1ecb b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh cao, s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i v\u00e0 \u0111\u00e1p \u1ee9ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng quan trong gi\u00fap c\u00e1c doanh nghi\u1ec7p m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00f4ng qua c\u00e1c ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m.<\/p>\n<p style=\"text-align: justify\">M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169, th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u,&#8230;<\/p>\n<h3 id=\"cai-thien-trai-nghiem-khach-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cai_thien_trai_nghiem_khach_hang\"><\/span>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, c\u00e1c doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng v\u00e0o d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. B\u1edfi khi kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t t\u1ea1i doanh nghi\u1ec7p th\u00ec kh\u1ea3 n\u0103ng g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh cao. Do \u0111\u00f3, d\u00f9 th\u1ecb ph\u1ea7n doanh nghi\u1ec7p th\u1ea5p ho\u1eb7c cao th\u00ec c\u0169ng c\u1ea7n c\u00f3 m\u1ed9t quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p v\u00e0 gi\u1ea3i quy\u1ebft nhanh c\u00e1c khi\u1ebfu n\u1ea1i, th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">Theo k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a Forrester v\u1ec1 \u201cB\u1ea3ng x\u1ebfp h\u1ea1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng Ng\u00e2n h\u00e0ng Hoa K\u1ef3 2023\u201d, vi\u1ec7c mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t cho kh\u00e1ch h\u00e0ng c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd \u0111\u1ebfn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 gi\u1ea3i ph\u00e1p h\u1eefu hi\u1ec7u trong m\u1ecdi ng\u00e0nh. Ngo\u00e0i ra, Harvard Business Review c\u0169ng nh\u1eadn \u0111\u1ecbnh r\u1eb1ng, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 kinh doanh m\u1ea1nh m\u1ebd v\u00e0 l\u00e2u d\u00e0i.<\/p>\n<h3 id=\"len-chien-luoc-gia-phu-hop\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Len_chien_luoc_gia_phu_hop\"><\/span>L\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ph\u00f9 h\u1ee3p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ph\u00f9 h\u1ee3p c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong s\u1ef1 ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb m\u00ecnh trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay. Kh\u00f4ng ch\u1ec9 v\u1eady, n\u00f3 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eadn th\u1ee9c v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">N\u1ebfu m\u1ed9t doanh nghi\u1ec7p \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec h\u1ecd c\u00f3 th\u1ec3 l\u00f4i k\u00e9o nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 &#8211; mong mu\u1ed1n t\u00ecm ki\u1ebfm gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t cho s\u1ed1 ti\u1ec1n h\u1ecd b\u1ecf ra. V\u00ed d\u1ee5, Walmart &#8211; m\u1ed9t c\u00f4ng ty b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u t\u1ea1i M\u1ef9 \u0111\u00e3 chi\u1ebfm \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n \u0111\u00e1ng k\u1ec3 nh\u1edd \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea5p c\u1ee7a m\u00ecnh (Ngu\u1ed3n).<\/p>\n<p style=\"text-align: justify\">Ng\u01b0\u1ee3c l\u1ea1i, v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 nh\u01b0 Louis Vuitton hay Rolex, h\u1ecd lu\u00f4n b\u00e1n ra c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 cao \u0111\u1ec3 t\u1ea1o h\u00ecnh \u1ea3nh s\u1ef1 \u0111\u1ed9c quy\u1ec1n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, thu h\u00fat m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao cho s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. \u0110\u1ed3ng th\u1eddi, c\u00e1c h\u00e3ng n\u00e0y c\u0169ng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u1edf nh\u1eefng con s\u1ed1 ch\u1eb5n nh\u01b0 1000 USD ho\u1eb7c 10000 USD thay v\u00ec 999,99 USD. B\u1edfi l\u1ebd nh\u1eefng con s\u1ed1 n\u00e0y khi\u1ebfn s\u1ea3n ph\u1ea9m c\u00f3 v\u1ebb cao c\u1ea5p v\u00e0 \u0111\u1ed9c quy\u1ec1n h\u01a1n v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0ng xa x\u1ec9. (Ngu\u1ed3n: The Psychology of Luxury Pricing)<\/p>\n<h3 id=\"da-dang-hinh-thuc-tiep-thi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Da_dang_hinh_thuc_tiep_thi\"><\/span>\u0110a d\u1ea1ng h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ti\u1ebfp th\u1ecb \u0111a k\u00eanh l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p l\u1edbn l\u1ef1a ch\u1ecdn nh\u1eb1m t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng trong nhi\u1ec1u giai \u0111o\u1ea1n kh\u00e1c nhau. \u0110\u1eb7c bi\u1ec7t, trong th\u1eddi \u0111\u1ea1i 4.0, vi\u1ec7c t\u1eadn d\u1ee5ng s\u1ef1 lan truy\u1ec1n m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c xem l\u00e0 c\u00e1ch gi\u00fap c\u00e1c doanh nghi\u1ec7p thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 n\u00e2ng cao th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh.\u00a0<\/p>\n<p style=\"text-align: justify\">C\u00e1c h\u00ecnh th\u1ee9c Marketing hi\u1ec7n nay l\u00e0:<\/p>\n<p style=\"text-align: justify\">Marketing truy\u1ec1n th\u1ed1ng:<\/p>\n<ul>\n<li style=\"text-align: justify\">Event Marketing<\/li>\n<li style=\"text-align: justify\">Print Marketing<\/li>\n<li style=\"text-align: justify\">Traditional Marketing<\/li>\n<li style=\"text-align: justify\">Telemarketing<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Marketing k\u1ef9 thu\u1eadt s\u1ed1:<\/p>\n<ul>\n<li style=\"text-align: justify\">Digital Marketing<\/li>\n<li style=\"text-align: justify\">Content Marketing<\/li>\n<li style=\"text-align: justify\">Search Engine Marketing (SEM)<\/li>\n<li style=\"text-align: justify\">Search Engine Optimization (SEO)<\/li>\n<li style=\"text-align: justify\">Influencer Marketing<\/li>\n<li style=\"text-align: justify\">Social Media Marketing<\/li>\n<li style=\"text-align: justify\">Email Marketing<\/li>\n<li style=\"text-align: justify\">Affiliate Marketing<\/li>\n<\/ul>\n<p style=\"text-align: justify\">D\u00f9 s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c hay k\u00eanh n\u00e0o, c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u00f3 s\u1ef1 nh\u1ea5t qu\u00e1n v\u1ec1 h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc, gi\u1ecdng n\u00f3i v\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd, t\u00edch c\u1ef1c v\u00e0 l\u00e2u d\u00e0i. \u0110\u1ed3ng th\u1eddi, qu\u1ea3ng c\u00e1o ph\u1ea3i nh\u1eafm \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<h3 id=\"tiep-cap-thi-truong-moi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tiep_cap_thi_truong_moi\"><\/span>Ti\u1ebfp c\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m hay ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1edbi c\u0169ng l\u00e0 c\u00e1ch gi\u00fap c\u00e1c doanh nghi\u1ec7p th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u1edbi c\u00e1c ng\u00e0nh kh\u00e1c ngo\u00e0i danh m\u1ee5c hi\u1ec7n t\u1ea1i. V\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t v\u00e0 th\u00e0nh c\u00f4ng, vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, t\u0103ng d\u00f2ng doanh thu v\u00e0 ph\u00e2n t\u00e1n c\u00e1c r\u1ee7i ro hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n<p style=\"text-align: justify\">Samsung l\u00e0 t\u1eadp \u0111o\u00e0n H\u00e0n Qu\u1ed1c c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng v\u1edbi kho\u1ea3ng 100 c\u00f4ng ty con, cho c\u00e1c ng\u00e0nh ngh\u1ec1 g\u1ed3m \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng, x\u00e2y d\u1ef1ng, d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh, d\u1ecbch v\u1ee5 y t\u1ebf v\u00e0 \u0111\u00f3ng t\u00e0u. Nh\u1edd v\u1eady, Samsung \u0111\u00e3 th\u00e0nh c\u00f4ng v\u01b0\u1ee3t qua c\u00e1c th\u1eddi k\u1ef3 kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf v\u00e0 duy tr\u00ec l\u1ee3i nhu\u1eadn, ngay c\u1ea3 khi \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t.<\/p>\n<h3 id=\"mua-lai-thi-phan-cua-doi-thu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Mua_lai_thi_phan_cua_doi_thu\"><\/span>Mua l\u1ea1i th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 doanh nghi\u1ec7p t\u0103ng th\u1ecb ph\u1ea7n tr\u00ean th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 l\u00e0 mua l\u1ea1i \u0111\u1ed1i th\u1ee7. Theo \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7, gi\u1ea3m b\u1edbt s\u1ef1 c\u1ea1nh tranh v\u00e0 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c c\u1ee7a hai doanh nghi\u1ec7p.\u00a0<\/p>\n<p style=\"text-align: justify\">Tuy nhi\u00ean, trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p n\u1ebfu vi\u1ec7c mua l\u1ea1i \u0111\u1ed1i th\u1ee7 kh\u00f4ng kh\u1ea3 thi v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh hay kh\u00f3 kh\u0103n trong c\u00e1c th\u1ee7 t\u1ee5c ph\u00e1p l\u00fd th\u00ec c\u00e1c doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 xem x\u00e9t vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat nh\u00e2n vi\u00ean ch\u1ee7 ch\u1ed1t \u1edf c\u00e1c c\u00f4ng ty \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/06\/11-tiep-can-thi-truong-moi-tang-thi-phan.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Doanh nghi\u1ec7p c\u1ea7n ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1edbi \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro<\/em><\/p>\n<p style=\"text-align: justify\">Th\u1ecb ph\u1ea7n l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 v\u1ecb th\u1ebf c\u1ea1nh tranh, \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 v\u00e0 t\u1eebng b\u01b0\u1edbc chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c t\u00ednh to\u00e1n v\u00e0 theo d\u00f5i th\u1ecb ph\u1ea7n m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh \u0111\u1ec1 ra.<\/p>\n<p>Ngu\u1ed3n: <a href=\"http:\/\/www.ckconitsha.com\/vn\/\">http:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng, th\u1ecb ph\u1ea7n \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Hi\u1ec3u r\u00f5 th\u1ecb ph\u1ea7n l\u00e0 g\u00ec v\u00e0 c\u00e1ch t\u00ednh to\u00e1n n\u00f3 ch\u00ednh x\u00e1c s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ea1nh tranh, \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 v\u00e0&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-4401","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/4401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=4401"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/4401\/revisions"}],"predecessor-version":[{"id":20486,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/4401\/revisions\/20486"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=4401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=4401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=4401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}