{"id":4359,"date":"2025-06-20T17:37:47","date_gmt":"2025-03-23T21:33:57","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=4359"},"modified":"2025-06-21T12:36:32","modified_gmt":"2025-06-21T05:36:32","slug":"top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/","title":{"rendered":"Top 20+ cu\u1ed1n s\u00e1ch hay v\u1ec1 kinh doanh n\u1ed5i ti\u1ebfng n\u00ean \u0111\u1ecdc"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#1_Sach_Khoi_nghiep_tinh_gon_%E2%80%93_The_Lean_Startup\" >1. S\u00e1ch Kh\u1edfi nghi\u1ec7p tinh g\u1ecdn &#8211; The Lean Startup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#2_Sach_Cam_nang_khoi_nghiep_%E2%80%93_Starting_a_Business_QuickStart_Guide\" >2.\u00a0S\u00e1ch\u00a0C\u1ea9m nang kh\u1edfi nghi\u1ec7p &#8211; Starting a Business QuickStart Guide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#3_Sach_Quan_tri_bang_Van_hoa_%E2%80%93_Cach_thuc_kien_tao_va_tai_tao_van_hoa_to_chuc\" >3. S\u00e1ch\u00a0Qu\u1ea3n tr\u1ecb b\u1eb1ng V\u0103n h\u00f3a &#8211; C\u00e1ch th\u1ee9c ki\u1ebfn t\u1ea1o v\u00e0 t\u00e1i t\u1ea1o v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#4_Sach_Toc_do_cua_niem_tin_%E2%80%93_Speed_of_Trust\" >4. S\u00e1ch\u00a0T\u1ed1c \u0111\u1ed9 c\u1ee7a ni\u1ec1m tin &#8211; Speed of Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#5_Sach_True_North_Chinh_Bac_%E2%80%93_Lanh_dao_dich_thuc\" >5. S\u00e1ch\u00a0True North (Ch\u00ednh B\u1eafc) &#8211; L\u00e3nh \u0111\u1ea1o \u0111\u00edch th\u1ef1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#6_Sach_Thu_nghiem_kinh_doanh_%E2%80%93_Experimentation_Works\" >6. S\u00e1ch\u00a0Th\u1eed nghi\u1ec7m kinh doanh &#8211; Experimentation Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#7_Sach_Chot_Sales_%E2%80%93_Dam_phan_thanh_cong\" >7. S\u00e1ch\u00a0Ch\u1ed1t Sales &#8211; \u0110\u00e0m ph\u00e1n th\u00e0nh c\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#8_Sach_Ban_do_chien_luoc_%E2%80%93_Strategy_Maps\" >8. S\u00e1ch\u00a0B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c &#8211; Strategy Maps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#9_Sach_Tu_doi_ngheo_den_thinh_vuong_%E2%80%93_From_Poverty_To_Prosperity\" >9. S\u00e1ch T\u1eeb \u0111\u00f3i ngh\u00e8o \u0111\u1ebfn th\u1ecbnh v\u01b0\u1ee3ng &#8211; From Poverty To Prosperity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#10_Sach_Mot_chu_nghia_tu_ban_vi_loi_ich_cua_tat_ca_cac_ben_%E2%80%93_Stakeholder_Capitalism\" >10. S\u00e1ch\u00a0M\u1ed9t ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n v\u00ec l\u1ee3i \u00edch c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c b\u00ean &#8211; Stakeholder Capitalism<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#11_Sach_Trao_niem_tin_Truyen_cam_hung_%E2%80%93_Trust_and_Inspire\" >11. S\u00e1ch\u00a0Trao ni\u1ec1m tin &amp; Truy\u1ec1n c\u1ea3m h\u1ee9ng &#8211; Trust and Inspire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#12_Sach_Chien_luoc_chuyen_doi_so_%E2%80%93_The_Digital_Transformation_Playbook\" >12. S\u00e1ch\u00a0Chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 &#8211; The Digital Transformation Playbook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#13_Sach_Thach_thuc_sang_tao_%E2%80%93_The_Innovators_Dilemma\" >13. S\u00e1ch\u00a0Th\u00e1ch th\u1ee9c s\u00e1ng t\u1ea1o &#8211; The Innovator\u2019s Dilemma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#14_Sach_Thuc_thi_xuat_sac_%E2%80%93_The_Execution_Premium\" >14. S\u00e1ch\u00a0Th\u1ef1c thi xu\u1ea5t s\u1eafc &#8211; The Execution Premium<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#15_Sach_The_diem_can_bang_%E2%80%93_The_Balanced_Scorecard\" >15. S\u00e1ch\u00a0Th\u1ebb \u0111i\u1ec3m c\u00e2n b\u1eb1ng &#8211; The Balanced Scorecard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#14_Sach_KPI_thuoc_do_muc_tieu_trong_yeu_%E2%80%93_Key_Performance_Indicators\" >14. S\u00e1ch\u00a0KPI th\u01b0\u1edbc \u0111o m\u1ee5c ti\u00eau tr\u1ecdng y\u1ebfu &#8211; Key Performance Indicators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#17_Sach_Quan_tri_ban_hang_hieu_qua_%E2%80%93_Sales_Management_That_Works\" >17. S\u00e1ch\u00a0Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 &#8211; Sales Management That Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#18_Sach_Dua_tren_cam_nhan_%E2%80%93_Follow_The_Feeling\" >18. S\u00e1ch\u00a0D\u1ef1a tr\u00ean c\u1ea3m nh\u1eadn &#8211; Follow The Feeling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#19_Sach_Tai_tao_kep_%E2%80%93_Dual_Transformation\" >19. S\u00e1ch\u00a0T\u00e1i t\u1ea1o k\u00e9p &#8211;\u00a0Dual Transformation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-20-cuon-sach-hay-ve-kinh-doanh-noi-tieng-nen-doc\/#20_Sach_Chuyen_He_Trong_Cua_Doanh_Nghiep_Thoi_Nay_%E2%80%93_What_Matters_Now\" >20. S\u00e1ch\u00a0Chuy\u1ec7n H\u1ec7 Tr\u1ecdng C\u1ee7a Doanh Nghi\u1ec7p Th\u1eddi Nay &#8211; What Matters Now<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">\u0110\u01b0\u1ee3c ch\u1eaft l\u1ecdc t\u1eeb kho t\u00e0ng tri th\u1ee9c kinh doanh \u0111\u1ed3 s\u1ed9, nh\u1eefng quy\u1ec3n s\u00e1ch hay v\u1ec1 kinh doanh s\u1ebd mang \u0111\u1ebfn cho nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o hi\u1ec7n t\u1ea1i ho\u1eb7c t\u01b0\u01a1ng lai c\u00e1c b\u00e0i h\u1ecdc qu\u00fd gi\u00e1. Theo \u0111\u00f3 l\u00e0 nh\u1eefng l\u1eddi khuy\u00ean h\u1eefu \u00edch v\u00e0 c\u00e1c g\u00f3c nh\u00ecn m\u1edbi m\u1ebb v\u1ec1 th\u1ebf gi\u1edbi kinh doanh \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng.<\/p>\n<h2 id=\"1-khoi-nghiep-tinh-gon-the-lean-startup\"><span class=\"ez-toc-section\" id=\"1_Sach_Khoi_nghiep_tinh_gon_%E2%80%93_The_Lean_Startup\"><\/span>1. S\u00e1ch Kh\u1edfi nghi\u1ec7p tinh g\u1ecdn &#8211; The Lean Startup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: Eric Ries<\/li>\n<li style=\"text-align: justify\">Bi\u00ean d\u1ecbch: Nguy\u1ec5n D\u01b0\u01a1ng Hi\u1ebfu, Tr\u1ecbnh Ho\u00e0ng Kim Ph\u01b0\u1ee3ng, \u0110\u1eb7ng Nguy\u1ec5n Hi\u1ebfu Trung<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: PACE Books<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Kh\u1edfi nghi\u1ec7p &#8211; hai t\u1eeb t\u01b0\u1edfng ch\u1eebng \u0111\u01a1n gi\u1ea3n nh\u01b0ng l\u1ea1i \u1ea9n ch\u1ee9a bao kh\u00e1t khao, ho\u00e0i b\u00e3o v\u00e0 c\u1ea3 nh\u1eefng th\u1eed th\u00e1ch, gian nan. T\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00f4ng tr\u1ea3i \u0111\u1ea7y hoa h\u1ed3ng, \u0111\u00f2i h\u1ecfi nh\u1eefng ai d\u00e1m d\u1ea5n th\u00e2n ph\u1ea3i c\u00f3 l\u00f2ng d\u0169ng c\u1ea3m, s\u1ef1 ki\u00ean tr\u00ec, quy\u1ebft t\u00e2m v\u00e0 kh\u1ea3 n\u0103ng th\u00edch nghi v\u1edbi nh\u1eefng thay \u0111\u1ed5i li\u00ean t\u1ee5c c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: justify\">Eric Ries (1978) &#8211; M\u1ed9t doanh nh\u00e2n, Blogger v\u00e0 l\u00e0 gi\u1ea3ng vi\u00ean t\u1ea1i m\u1ed9t tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc danh ti\u1ebfng c\u1ee7a n\u01b0\u1edbc M\u1ef9. \u0110\u1ed3ng th\u1eddi l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a \u201cStartup Lessons Learned\u201d &#8211; trang Blog chuy\u00ean v\u1ec1 c\u00e1c ki\u1ebfn th\u1ee9c kh\u1edfi nghi\u1ec7p \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi y\u00eau th\u00edch. Kh\u1edfi Nghi\u1ec7p Tinh G\u1ecdn l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng t\u00e1c ph\u1ea9m n\u1ed5i b\u1eadt c\u1ee7a Eric Ries, mang \u0111\u1ebfn m\u1ed9t m\u00f4 h\u00ecnh kh\u1edfi nghi\u1ec7p TINH G\u1eccN v\u00e0 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng b\u1edfi r\u1ea5t nhi\u1ec1u t\u00ean tu\u1ed5i l\u1eaby l\u1eebng trong l\u0129nh v\u1ef1c kh\u1edfi nghi\u1ec7p. S\u00e1ch nhi\u1ec1u n\u0103m li\u1ec1n n\u1eb1m trong Top nh\u1eefng quy\u1ec3n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t theo b\u1ea3ng x\u1ebfp h\u1ea1ng c\u1ee7a The New York Time.\u00a0<\/p>\n<p style=\"text-align: justify\">N\u1ed9i dung c\u1ee7a \u201cKh\u1edfi nghi\u1ec7p tinh g\u1ecdn\u201d g\u1ed3m 03 ph\u1ea7n c\u1ed1t l\u00f5i l\u00e0 \u201cT\u1ea7m nh\u00ecn &#8211; L\u00e8o L\u00e1i &#8211; T\u0103ng T\u1ed1c\u201d, \u0111\u01b0\u1ee3c mi\u00eau t\u1ea3 t\u1ec9 m\u1ec9 b\u1eb1ng nh\u1eefng t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf c\u00f9ng c\u00e1c ph\u00e2n t\u00edch theo g\u00f3c nh\u00ecn m\u1edbi m\u1ebb. Qua \u0111\u00f3, ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 nh\u1eefng t\u01b0 duy v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 t\u1ef1 ch\u00e8o con thuy\u1ec1n c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi th\u00e0nh c\u00f4ng. B\u00ean c\u1ea1nh \u0111\u00f3, s\u00e1ch c\u00f2n trang b\u1ecb cho \u0111\u1ed9c gi\u1ea3 nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro th\u1ea5p nh\u1ea5t tr\u00ean h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p.\u00a0<\/p>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch hay v\u1ec1 kinh doanh \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 cao v\u1ec1 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 n\u00f3 mang l\u1ea1i. Kh\u1edfi Nghi\u1ec7p Tinh G\u1ecdn ph\u00f9 h\u1ee3p cho nh\u1eefng ai c\u00f3 \u00fd \u0111\u1ecbnh kh\u1edfi nghi\u1ec7p ho\u1eb7c \u0111ang mu\u1ed1n t\u00ecm c\u00e1ch \u0111\u1ed5i m\u1edbi, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ho\u1eb7c t\u00e1i t\u1ea1o l\u1ea1i doanh nghi\u1ec7p m\u00ecnh.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Kh\u1edfi nghi\u1ec7p tinh g\u1ecdn - The Lean Startup - T\u00e1c gi\u1ea3: Eric Ries\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/lean_startup\/mockup.jpg\" style=\"width: 700px;height: 650px\"><\/p>\n<h2 id=\"2-cam-nang-khoi-nghiep-starting-a-business-quickstart-guide\"><span class=\"ez-toc-section\" id=\"2_Sach_Cam_nang_khoi_nghiep_%E2%80%93_Starting_a_Business_QuickStart_Guide\"><\/span>2.\u00a0S\u00e1ch\u00a0C\u1ea9m nang kh\u1edfi nghi\u1ec7p &#8211; Starting a Business QuickStart Guide<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: Ken Colwell<\/li>\n<li style=\"text-align: justify\">Bi\u00ean d\u1ecbch: Ho\u00e0ng Th\u1ea3o Ly<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: PACE Books<\/li>\n<\/ul>\n<p style=\"text-align: justify\">\u0110\u00fang ngh\u0129a v\u1edbi c\u1ea9m nang. \u0110\u00e2y s\u1ebd l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch hay v\u1ec1 kinh doanh ghi t\u00f3m l\u01b0\u1ee3c l\u1ea1i nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng v\u00e0 thi\u1ebft y\u1ebfu ngay t\u1eeb nh\u1eefng b\u01b0\u1edbc ch\u00e2n \u0111\u1ea7u ti\u00ean\/c\u01a1 b\u1ea3n nh\u1ea5t cho nh\u1eefng ai khi b\u01b0\u1edbc v\u00e0o h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p. C\u1ea9m Nang Kh\u1edfi Nghi\u1ec7p c\u0169ng s\u1ebd l\u00e0 t\u00e0i li\u1ec7u qu\u00fd gi\u00e1 gi\u00fap c\u00e1c ch\u1ee7 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf nh\u00ecn nh\u1eadn l\u1ea1i, x\u00e2y d\u1ef1ng m\u1ed9t t\u01b0 duy \u0111\u00fang \u0111\u1eafn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p.\u00a0<\/p>\n<p style=\"text-align: justify\">S\u00e1ch \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi Ken Colwell &#8211; v\u1eeba l\u00e0 ng\u01b0\u1eddi th\u1ea7y v\u1eeba l\u00e0 chuy\u00ean gia trong l\u0129nh v\u1ef1c kh\u1edfi nghi\u1ec7p. V\u1edbi h\u01a1n 20 n\u0103m kinh nghi\u1ec7m l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c doanh nh\u00e2n, doanh nghi\u1ec7p m\u1edbi v\u00e0 c\u00e1c Startup th\u00e0nh c\u00f4ng, Ken Colwell s\u1ebd mang \u0111\u1ebfn nh\u1eefng \u0111i\u1ec3m m\u1ea5u ch\u1ed1t c\u01a1 b\u1ea3n c\u1ea7n l\u00e0m khi kh\u1edfi nghi\u1ec7p. \u0110\u1ed3ng th\u1eddi, qua C\u1ea9m Nang Kh\u1edfi Nghi\u1ec7p gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc t\u00ecm hi\u1ec3u v\u00e0 \u0111\u00e0o s\u00e2u v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>\u0110\u00e2u l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa \u00fd t\u01b0\u1edfng v\u00e0 c\u01a1 h\u1ed9i?<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>\u0110i\u1ec1u g\u00ec s\u1ebd t\u1ea1o ra m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi?<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Nh\u1eefng \u0111i\u1ec1u c\u1ea7n chu\u1ea9n b\u1ecb \u0111\u1ec3 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>L\u00e0m r\u00f5 c\u00e1c kh\u00e1i ni\u1ec7m gi\u00e1 c\u1ea3, c\u1ea1nh tranh, nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng, ti\u1ebfp th\u1ecb v\u00e0 chu\u1ed7i ph\u00e2n ph\u1ed1i.\u00a0<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>C\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o t\u1ea1o n\u00ean t\u01b0 duy doanh nh\u00e2n th\u1ef1c th\u1ee5.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u1ed5ng quan v\u1ec1 c\u00e1ch vi\u1ebft b\u1ea3n \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>C\u00e1ch vi\u1ebft k\u1ebf ho\u1ea1ch kinh doanh.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">T\u00f3m l\u1ea1i, C\u1ea9m Nang Kh\u1edfi Nghi\u1ec7p s\u1ebd l\u00e0 ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh \u0111\u1eafc l\u1ef1c m\u00e0 b\u1ea5t k\u1ef3 ai c\u0169ng s\u1ebd c\u1ea7n trong h\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh \u201c\u00f4ng ch\u1ee7 c\u1ee7a ch\u00ednh m\u00ecnh\u201d.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"C\u1ea9m nang kh\u1edfi nghi\u1ec7p - Starting a Business QuickStart Guide - T\u00e1c gi\u1ea3: Ken Colwell\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/c2da6b13-b188-422f-9424-1a44161d3144.png\" style=\"width: 700px;height: 700px\"><\/em><\/p>\n<h2 id=\"3-quan-tri-bang-van-hoa-cach-thuc-kien-tao-va-tai-tao-van-hoa-to-chuc\"><span class=\"ez-toc-section\" id=\"3_Sach_Quan_tri_bang_Van_hoa_%E2%80%93_Cach_thuc_kien_tao_va_tai_tao_van_hoa_to_chuc\"><\/span>3. S\u00e1ch\u00a0Qu\u1ea3n tr\u1ecb b\u1eb1ng V\u0103n h\u00f3a &#8211; C\u00e1ch th\u1ee9c ki\u1ebfn t\u1ea1o v\u00e0 t\u00e1i t\u1ea1o v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: Gi\u1ea3n T\u01b0 Trung<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: PACE Books<\/li>\n<\/ul>\n<p style=\"text-align: justify\">\u201cQU\u1ea2N TR\u1eca B\u1eb0NG V\u0102N H\u00d3A C\u00e1ch th\u1ee9c Ki\u1ebfn t\u1ea1o &amp; T\u00e1i t\u1ea1o V\u0103n h\u00f3a T\u1ed5 ch\u1ee9c\u201d l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch \u0111\u00e1ng ch\u00fa \u00fd, mang \u0111\u1ebfn nhi\u1ec1u gi\u00e1 tr\u1ecb thi\u1ebft th\u1ef1c v\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd. H\u01a1n n\u1eefa, nh\u1eefng t\u01b0 duy v\u00e0 ph\u01b0\u01a1ng ph\u00e1p c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c chia s\u1ebb trong s\u00e1ch n\u00e0y c\u00f3 t\u00ednh nguy\u00ean l\u00fd, n\u00ean c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho c\u00e1c lo\u1ea1i h\u00ecnh t\u1ed5 ch\u1ee9c kh\u00e1c nh\u01b0 tr\u01b0\u1eddng h\u1ecdc, b\u1ec7nh vi\u1ec7n, c\u00e1c t\u1ed5 ch\u1ee9c x\u00e3 h\u1ed9i, c\u01a1 quan nh\u00e0 n\u01b0\u1edbc hay c\u00e1c t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7,&#8230;<\/p>\n<p style=\"text-align: justify\">T\u1eeb nh\u1eefng nh\u1eadn th\u1ee9c s\u00e2u s\u1eafc v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p c\u00f9ng kinh nghi\u1ec7m v\u00e0 tr\u1ea3i qua nh\u1eefng th\u0103ng tr\u1ea7m trong vai tr\u00f2 l\u00e3nh \u0111\u1ea1o, nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y c\u1ee7a m\u00ecnh, TS. Gi\u1ea3n T\u01b0 Trung \u0111\u00e3 r\u00fat ra k\u1ebft lu\u1eadn r\u1eb1ng \u201cQu\u1ea3n tr\u1ecb b\u1eb1ng v\u0103n h\u00f3a l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3n tr\u1ecb. Kh\u00f4ng m\u1ed9t t\u1ed5 ch\u1ee9c n\u00e0o c\u00f3 th\u1ec3 tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o, l\u1edbn m\u1ea1nh v\u00e0 b\u1ec1n v\u1eefng m\u00e0 kh\u00f4ng quan t\u00e2m s\u00e2u s\u1eafc \u0111\u1ebfn v\u0103n h\u00f3a v\u00e0 v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c\u201d.\u00a0<\/p>\n<p style=\"text-align: justify\">Theo \u0111\u00f3, m\u1ed9t v\u0103n h\u00f3a doanh nghi\u1ec7p m\u1ea1nh m\u1ebd v\u00e0 t\u00edch c\u1ef1c c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng, th\u00fac \u0111\u1ea9y s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean. Nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0 s\u1ee9c m\u1ea1nh n\u1ed9i t\u1ea1i v\u1eefng ch\u1eafc, g\u00f3p ph\u1ea7n \u0111\u01b0a doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi th\u00e0nh c\u00f4ng l\u1edbn m\u1ea1nh h\u01a1n n\u1eefa trong t\u01b0\u01a1ng lai v\u00e0 v\u01b0\u1ee3t qua nh\u1eefng tr\u1edf ng\u1ea1i l\u1edbn.\u00a0<\/p>\n<p style=\"text-align: justify\">\u0110\u01b0\u1ee3c t\u00edch h\u1ee3p t\u1eeb tinh th\u1ea7n, t\u01b0 t\u01b0\u1edfng v\u00e0 tri\u1ebft l\u00fd \u0111\u1ebfn ph\u01b0\u01a1ng ph\u00e1p v\u00e0 gi\u1ea3i ph\u00e1p, c\u0169ng nh\u01b0 l\u00e0 s\u1ef1 k\u1ebft n\u1ed1i 5 ch\u1ee7 th\u1ec3 v\u0103n h\u00f3a: c\u00e1 nh\u00e2n, b\u1ed9 ph\u1eadn, t\u1ed5 ch\u1ee9c, kinh th\u01b0\u01a1ng v\u00e0 qu\u1ed1c gia, n\u1ed9i dung cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c chia th\u00e0nh 03 th\u00e0nh ph\u1ea7n t\u01b0\u01a1ng \u1ee9ng v\u1edbi 03 b\u01b0\u1edbc x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng \u201cQu\u1ea3n tr\u1ecb b\u1eb1ng v\u0103n h\u00f3a\u201d.\u00a0<\/p>\n<ul>\n<li style=\"text-align: justify\">Ph\u1ea7n 1: T\u01b0 t\u01b0\u1edfng kinh doanh &amp; Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9t ph\u00e1. T\u00ecm hi\u1ec3u v\u1ec1 t\u01b0 t\u01b0\u1edfng n\u00f3i chung v\u00e0 t\u01b0 t\u01b0\u1edfng kinh doanh n\u00f3i ri\u00eang nh\u1eb1m gi\u00fap c\u00e1c c\u1ea5p l\u00e3nh \u0111\u1ea1o \u0111\u01b0a ra nh\u1eefng \u201cchi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9t ph\u00e1\u201d cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u1eefng m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li style=\"text-align: justify\">Ph\u1ea7n 2: V\u0103n h\u00f3a doanh nghi\u1ec7p &amp; Ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n tr\u1ecb. T\u00ecm hi\u1ec3u v\u00e0 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a d\u1ef1a tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng t\u01b0 t\u01b0\u1edfng kinh doanh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9t ph\u00e1. \u0110\u1ed3ng th\u1eddi, \u1ee9ng d\u1ee5ng v\u0103n h\u00f3a v\u00e0o qu\u1ea3n tr\u1ecb.<\/li>\n<li style=\"text-align: justify\">Ph\u1ea7n 3: V\u0103n h\u00f3a doanh nghi\u1ec7p &amp; V\u0103n h\u00f3a kinh th\u01b0\u01a1ng. Nh\u00ecn l\u1ea1i v\u0103n h\u00f3a kinh th\u01b0\u01a1ng c\u1ee7a Vi\u1ec7t Nam x\u01b0a &#8211; nay v\u00e0 m\u1ed9t s\u1ed1 qu\u1ed1c gia kh\u00e1c. \u0110\u1ec3 qua \u0111\u00f3 g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p v\u00e0 qu\u1ed1c gia.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">\u0110\u1ec3 gi\u00fap h\u00ecnh dung r\u00f5 h\u01a1n v\u00e0 minh ch\u1ee9ng cho quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh, T\u00e1c gi\u1ea3 c\u0169ng s\u1eed d\u1ee5ng nhi\u1ec1u v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 nh\u1eefng nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh t\u1eeb c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng. Qua \u0111\u00f3, ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c v\u00e0o th\u1ef1c t\u1ebf c\u00f4ng vi\u1ec7c.\u00a0\u00a0<\/p>\n<p style=\"text-align: justify\">Nh\u1eefng ai \u0111ang quan t\u00e2m \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t v\u0103n h\u00f3a doanh nghi\u1ec7p m\u1ea1nh m\u1ebd, hi\u1ec7u qu\u1ea3 v\u00e0 gia t\u0103ng s\u1ef1 th\u00e0nh c\u00f4ng tr\u00ecnh h\u00e0nh tr\u00ecnh kinh doanh th\u00ec hay th\u00eam ngay quy\u1ec3n n\u00e0y v\u00e0o t\u1ee7 s\u00e1ch c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Qu\u1ea3n tr\u1ecb b\u1eb1ng V\u0103n h\u00f3a - C\u00e1ch th\u1ee9c ki\u1ebfn t\u1ea1o v\u00e0 t\u00e1i t\u1ea1o v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c - T\u00e1c gi\u1ea3: Gi\u1ea3n T\u01b0 Trung\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/efb7d4d9-a3a1-4c6f-99f2-297a5c6e8dcf.jpg\" style=\"width: 700px;height: 642px\"><\/p>\n<h2 id=\"4-toc-do-cua-niem-tin-speed-of-trust\"><span class=\"ez-toc-section\" id=\"4_Sach_Toc_do_cua_niem_tin_%E2%80%93_Speed_of_Trust\"><\/span>4. S\u00e1ch\u00a0T\u1ed1c \u0111\u1ed9 c\u1ee7a ni\u1ec1m tin &#8211; Speed of Trust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: Stephen M. R. Covey<\/li>\n<li style=\"text-align: justify\">Bi\u00ean d\u1ecbch: Tr\u1ea7n Th\u1ecb Ng\u00e2n Tuy\u1ebfn<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: PACE Books<\/li>\n<\/ul>\n<p style=\"text-align: justify\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng thi\u1ebft y\u1ebfu v\u00e0 mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. N\u00f3 \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh, v\u1ecb th\u1ebf, t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 gi\u00fap doanh nghi\u1ec7p v\u1eefng v\u00e0ng \u0111i qua nh\u1eefng kh\u1ee7ng ho\u1ea3ng. Trong h\u00e0nh tr\u00ecnh \u0111\u1ec3 \u201cc\u00e1i hi\u1ec7u \u0111\u01b0\u1ee3c th\u01b0\u01a1ng\u201d, \u201cT\u1ed1c \u0111\u1ed9 c\u1ee7a ni\u1ec1m tin &#8211; Speed of Trust\u201d s\u1ebd l\u00e0 quy\u1ec1n s\u00e1ch \u0111\u1ed3ng h\u00e0nh h\u1eefu \u00edch cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify\">Gi\u1ed1ng nh\u01b0 nh\u1eefng g\u1ee3n s\u00f3ng lan t\u1ecfa tr\u00ean m\u1eb7t h\u1ed3, ni\u1ec1m tin b\u1eaft \u0111\u1ea7u t\u1eeb b\u00ean trong m\u1ed7i c\u00e1 nh\u00e2n v\u00e0 sau \u0111\u00f3 m\u1edf r\u1ed9ng ra c\u00e1c m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 tr\u00ean to\u00e0n c\u1ea7u. T\u00e1c gi\u1ea3 cung c\u1ea5p m\u1ed9t b\u1ea3n \u0111\u1ed3 chi ti\u1ebft v\u1ec1 h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng ni\u1ec1m tin \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9, t\u1eeb vi\u1ec7c ph\u00e1t tri\u1ec3n t\u00ednh c\u00e1ch v\u00e0 n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n \u0111\u1ebfn vi\u1ec7c thi\u1ebft l\u1eadp l\u00f2ng tin trong c\u00e1c m\u1ed1i quan h\u1ec7 v\u00e0 t\u1ed5 ch\u1ee9c.<\/p>\n<p style=\"text-align: justify\">T\u1eeb nh\u1eefng ph\u00e2n t\u00edch v\u00e0 d\u1eabn ch\u1ee9ng th\u1ef1c t\u1ebf c\u1ee7a 13 h\u00e0nh vi ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o uy t\u00edn cao tr\u00ean th\u1ebf gi\u1edbi, Stephen M.R.Covey s\u1ebd gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u \u0111\u01b0\u1ee3c v\u00ec sao \u201cni\u1ec1m tin\u201d l\u1ea1i quan tr\u1ecdng v\u00e0 n\u00f3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hay &#8211; hi\u1ec7u qu\u1ea3 &#8211; b\u1ec1n v\u1eefng nh\u1ea5t nh\u01b0 th\u1ebf n\u00e0o trong n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"T\u1ed1c \u0111\u1ed9 c\u1ee7a ni\u1ec1m tin - Speed of Trust - T\u00e1c gi\u1ea3: Stephen M. R. Covey\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/toc_do_niem_tin\/mockup.jpg\" style=\"width: 700px;height: 650px\"><\/p>\n<h2 id=\"5-true-north-chinh-bac-lanh-dao-dich-thuc\"><span class=\"ez-toc-section\" id=\"5_Sach_True_North_Chinh_Bac_%E2%80%93_Lanh_dao_dich_thuc\"><\/span>5. S\u00e1ch\u00a0True North (Ch\u00ednh B\u1eafc) &#8211; L\u00e3nh \u0111\u1ea1o \u0111\u00edch th\u1ef1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: Bill George<\/li>\n<li style=\"text-align: justify\">Bi\u00ean d\u1ecbch: V\u00f5 Ki\u1ec1u Linh<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: PACE Books<\/li>\n<\/ul>\n<p style=\"text-align: justify\">S\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ph\u1ee5 thu\u1ed9c ch\u1ee7 y\u1ebfu v\u00e0o kh\u1ea3 n\u0103ng v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o. True North (Ch\u00ednh B\u1eafc) ch\u00ednh l\u00e0 \u201cchi\u1ebfc la b\u00e0n n\u1ed9i t\u00e2m\u201d gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng nh\u1eefng ng\u01b0\u1eddi \u0111\u1ecdc tr\u1edf th\u00e0nh nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai. Qua \u0111\u00f3, s\u00e1ch c\u0169ng l\u00e0 m\u1ed9t c\u1ea9m nang gi\u00e1 tr\u1ecb d\u00e0nh cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p, gi\u00fap h\u1ecd \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 d\u1eabn d\u1eaft t\u1ed5 ch\u1ee9c \u0111\u1ebfn th\u00e0nh c\u00f4ng.<\/p>\n<p style=\"text-align: justify\">N\u1ed9i dung s\u00e1ch \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean kinh nghi\u1ec7m c\u1ee7a 125 nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u00edch th\u1ef1c m\u00e0 Bill George v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1ed9ng s\u1ef1 c\u1ee7a m\u00ecnh \u0111\u00e3 ph\u1ecfng v\u1ea5n. K\u1ebft h\u1ee3p v\u1edbi kinh nghi\u1ec7m h\u01a1n 50 n\u0103m trong vai tr\u00f2 l\u00e3nh \u0111\u1ea1o c\u1ee7a b\u1ea3n th\u00e2n, True North ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc v\u00e0 x\u00e2y d\u1ef1ng cho m\u00ecnh m\u1ed9t k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o \u0111\u00edch th\u1ef1c.\u00a0<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"True North (Ch\u00ednh B\u1eafc) - L\u00e3nh \u0111\u1ea1o \u0111\u00edch th\u1ef1c - T\u00e1c gi\u1ea3: Bill George\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/f3fdaa40-fe9b-405f-8f10-0fe5402d7d62.jpg\" style=\"width: 700px;height: 611px\"><\/p>\n<h2 id=\"6-thu-nghiem-kinh-doanh-experimentation-works\"><span class=\"ez-toc-section\" id=\"6_Sach_Thu_nghiem_kinh_doanh_%E2%80%93_Experimentation_Works\"><\/span>6. S\u00e1ch\u00a0Th\u1eed nghi\u1ec7m kinh doanh &#8211; Experimentation Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: Stefan H. Thomke<\/li>\n<li style=\"text-align: justify\">Bi\u00ean d\u1ecbch: Nguy\u1ec5n Vi\u1ec7t Anh<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: Nh\u00e0 xu\u1ea5t b\u1ea3n T\u1ed5ng H\u1ee3p TP.HCM<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Con ng\u01b0\u1eddi c\u1ea7n tr\u1ea3i nghi\u1ec7m, th\u1eed th\u00e1ch \u0111\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 kinh doanh c\u0169ng v\u1eady. Vi\u1ec7c th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 b\u01b0\u1edbc \u0111i thi\u1ebft y\u1ebfu \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng. Th\u00f4ng qua Th\u1eed Nghi\u1ec7m Kinh Doanh, t\u00e1c gi\u1ea3 c\u0169ng kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng \u201cN\u1ebfu kh\u00f4ng c\u00f3 c\u00e1c cu\u1ed9c th\u1eed nghi\u1ec7m, th\u00ec nhi\u1ec1u \u0111\u1ed9t ph\u00e1 c\u00f3 th\u1ec3 ch\u1eb3ng bao gi\u1edd di\u1ec5n ra. V\u00e0 nhi\u1ec1u \u00fd t\u01b0\u1edfng t\u1ed3i t\u1ec7 s\u1ebd xu\u1ea5t hi\u1ec7n, ch\u1ec9 \u0111\u1ec3 nh\u1eadn th\u1ea5t b\u1ea1i, g\u00e2y l\u00e3ng ph\u00ed c\u00e1c ngu\u1ed3n l\u1ef1c.\u201d<\/p>\n<p style=\"text-align: justify\">B\u1eb1ng nh\u1eefng minh h\u1ecda th\u1ef1c t\u1ebf v\u00e0 ho\u1ea1t \u0111\u1ed9ng th\u1eed nghi\u1ec7m t\u1ea1i c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u nh\u01b0 Microsoft, Amazon, Booking.com,&#8230; gi\u00e1o s\u01b0 Stefan Thomke cho ng\u01b0\u1eddi \u0111\u1ecdc th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1ch m\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c h\u00e0ng \u0111\u1ea7u n\u00e0y v\u00e0 nhi\u1ec1u t\u1ed5 ch\u1ee9c kh\u00e1c \u0111\u00e3 \u00e1p d\u1ee5ng th\u1eed nghi\u1ec7m kinh doanh v\u00e0 mang \u0111\u1ebfn l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u00e1ng k\u1ec3.<\/p>\n<p style=\"text-align: justify\">S\u00e1ch \u0111\u01b0\u1ee3c c\u00e1c t\u1ea1p ch\u00ed v\u1ec1 kinh doanh l\u1edbn nh\u01b0 Forbes \u0111\u00e1nh gi\u00e1 r\u1ea5t cao v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed9c gi\u1ea3 \u0111\u1ec1 c\u1eed v\u00e0o Top \u201c10 cu\u1ed1n s\u00e1ch c\u00f4ng ngh\u1ec7 hay nh\u1ea5t trong n\u0103m 2020\u201d. Ngo\u00e0i ra, t\u1ea1p ch\u00ed Strategy Business c\u0169ng c\u00f4ng nh\u1eadn \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng \u201cS\u00e1ch kinh doanh hay nh\u1ea5t 2020 v\u1ec1 C\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed5i m\u1edbi\u201d v\u00e0 x\u1ebfp v\u00e0o danh m\u1ee5c s\u00e1ch c\u1ea7n \u0111\u1ecdc h\u00e0ng \u0111\u1ea7u.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Th\u1eed nghi\u1ec7m kinh doanh - Experimentation Works - T\u00e1c gi\u1ea3: Stefan H. Thomke\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/Thu-nghiem-kinh-doanh\/Thunghiem_Kinhdoanh_700x650_mockup.png\" style=\"width: 700px;height: 650px\"><\/p>\n<h2 id=\"7-chot-sales-dam-phan-thanh-cong\"><span class=\"ez-toc-section\" id=\"7_Sach_Chot_Sales_%E2%80%93_Dam_phan_thanh_cong\"><\/span>7. S\u00e1ch\u00a0Ch\u1ed1t Sales &#8211; \u0110\u00e0m ph\u00e1n th\u00e0nh c\u00f4ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: Craig Christensen\/ Sean Frontz\/ Dennis Susa<\/li>\n<li style=\"text-align: justify\">Bi\u00ean d\u1ecbch: Tr\u1ecbnh Ho\u00e0ng Kim Ph\u01b0\u1ee3ng<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: PACE Books<\/li>\n<\/ul>\n<p style=\"text-align: justify\">\u201cCh\u1ed1t sale\u201d l\u00e0 m\u1ed9t c\u00f4ng \u0111o\u1ea1n v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 \u0111\u1ea7y t\u00ednh ngh\u1ec7 thu\u1eadt. N\u00f3 \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n ph\u1ea3i c\u00f3 s\u1ef1 linh ho\u1ea1t, \u1ee9ng ph\u00f3 nhanh ch\u00f3ng, ch\u1ecbu kh\u00f3 v\u00e0 c\u00f3 s\u1ef1 ki\u00ean tr\u00ec. V\u1edbi quy tr\u00ecnh g\u1ed3m 5 k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng gi\u00fap \u0111\u1ea1t \u201cwin &#8211; win\u201d &#8211; \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i khi \u0111\u00e0m ph\u00e1n, \u201cCh\u1ed1t Sale &#8211; \u0110\u00e0m Ph\u00e1n Th\u00e0nh C\u00f4ng\u201d s\u1ebd l\u00e0 quy\u1ec3n s\u00e1ch m\u00e0 \u201cD\u00e2n sale\u201d n\u00ean \u201cG\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng\u201d \u0111\u1ec3:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Bi\u1ebfn m\u1ed7i l\u1ea7n t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00e0nh m\u1ed9t c\u01a1 h\u1ed9i ch\u1ed1t Sale th\u00e0nh c\u00f4ng.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>\u0110i\u1ec1u h\u01b0\u1edbng v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 t\u0103ng t\u1ec9 l\u1ec7 th\u00e0nh c\u00f4ng khi kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 r\u00fat ng\u1eafn quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>V\u1eadn d\u1ee5ng s\u1ef1 th\u1ea5u hi\u1ec3u v\u00e0 t\u01b0 duy logic c\u1ee7a b\u1ea3n th\u00e2n \u0111\u1ec3 \u1ee9ng ph\u00f3 v\u1edbi c\u00e1c ph\u1ea3n \u0111\u1ed1i.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>C\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch c\u1ea3i thi\u1ec7n gi\u00e1 tr\u1ecb \u0111\u1ea7u ra cho kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e0m ph\u00e1n \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng qua th\u1eddi gian v\u00e0 d\u1ef1a tr\u00ean nh\u1eefng nguy\u00ean l\u00fd c\u0103n c\u01a1 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a nh\u1eefng nh\u00e0 kinh doanh c\u0169ng c\u00e1c b\u1eadc th\u1ea7y b\u00e1n h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Qua \u0111\u00f3, nh\u00f3m t\u00e1c gi\u1ea3 c\u0169ng \u0111\u00fac k\u1ebft v\u00e0 h\u1ec7 th\u1ed1ng l\u1ea1i th\u00e0nh m\u1ed9t h\u00ecnh m\u1eabu chung v\u1eeba chuy\u00ean s\u00e2u, v\u1eeba th\u1ef1c t\u1ebf cho ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng.\u00a0<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Ch\u1ed1t Sales - \u0110\u00e0m ph\u00e1n th\u00e0nh c\u00f4ng - T\u00e1c gi\u1ea3: Craig Christensen\/ Sean Frontz\/ Dennis Susa\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/chot_sales\/mockup.jpg\" style=\"width: 700px;height: 650px\"><\/p>\n<h2 id=\"8-ban-do-chien-luoc-strategy-maps\"><span class=\"ez-toc-section\" id=\"8_Sach_Ban_do_chien_luoc_%E2%80%93_Strategy_Maps\"><\/span>8. S\u00e1ch\u00a0B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c &#8211; Strategy Maps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: Robert S. Kaplan, David P. Norton<\/li>\n<li style=\"text-align: justify\">Bi\u00ean d\u1ecbch: Phan Th\u1ecb C\u00f4ng Minh &amp; V\u0169 Minh T\u00fa<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: PACE Books<\/li>\n<\/ul>\n<p style=\"text-align: justify\">C\u00e1c khu\u00f4n m\u1eabu, n\u1ed9i dung chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng cho vi\u1ec7c th\u1ea5u hi\u1ec3u v\u00e0 th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 trong v\u1eadn h\u00e0nh c\u1ee7a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o. B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c &#8211; Strategy Maps \u0111\u01b0\u1ee3c xem l\u00e0m m\u1ed9t c\u00f4ng c\u1ee5 v\u00f4 gi\u00e1 h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c ho\u00e0n h\u1ea3o v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi.\u00a0<\/p>\n<p style=\"text-align: justify\">\u0110\u1eb7c bi\u1ec7t trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111a d\u1ea1ng v\u1edbi nhi\u1ec1u ch\u1ee7 th\u1ec3 li\u00ean quan, vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh v\u00e0 truy\u1ec1n th\u00f4ng chi\u1ebfn l\u01b0\u1ee3c tr\u1edf n\u00ean v\u00f4 c\u00f9ng quan tr\u1ecdng. Quy\u1ec3n s\u00e1ch &#8220;B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c &#8211; Strategy Maps&#8221; c\u1ee7a Robert S. Kaplan v\u00e0 David P. Norton &#8211; nh\u1eefng &#8220;cha \u0111\u1ebb&#8221; c\u1ee7a Balanced Scorecard (Th\u1ebb \u0111i\u1ec3m c\u00e2n b\u1eb1ng) &#8211; mang \u0111\u1ebfn gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u cho b\u00e0i to\u00e1n n\u00e0y.<\/p>\n<p style=\"text-align: justify\">D\u1ef1a c\u00e1c nghi\u00ean c\u1ee9u t\u1ea1i h\u01a1n 300 t\u1ed5 ch\u1ee9c trong h\u01a1n m\u1ed9t th\u1eadp k\u1ef7, c\u00e1c t\u00e1c gi\u1ea3 tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch th\u1ee9c x\u00e2y d\u1ef1ng B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng t\u1ed5 ch\u1ee9c c\u1ee5 th\u1ec3. Theo \u0111\u00f3, th\u00f4ng qua B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c, ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>L\u00e0m r\u00f5 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch tr\u1ef1c quan, d\u1ec5 hi\u1ec3u, t\u1ea1o s\u1ef1 \u0111\u1ed3ng l\u00f2ng v\u00e0 cam k\u1ebft t\u1eeb m\u1ecdi th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>X\u00e1c \u0111\u1ecbnh quy tr\u00ecnh n\u1ed9i b\u1ed9 then ch\u1ed1t, t\u1eadp trung \u0111\u00fang ngu\u1ed3n l\u1ef1c v\u00e0 th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng v\u1ec1 m\u1eb7t chi\u1ebfn l\u01b0\u1ee3c.\u00a0<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u1ed1i \u01b0u h\u00f3a \u0111\u1ea7u t\u01b0 v\u00e0o con ng\u01b0\u1eddi, c\u00f4ng ngh\u1ec7 v\u00e0 ngu\u1ed3n v\u1ed1n m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd \u0111\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Ph\u00e1t hi\u1ec7n k\u1ecbp th\u1eddi l\u1ed7 h\u1ed5ng trong chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Qua \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1 ra.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c - Strategy Maps - T\u00e1c gi\u1ea3: Robert S. Kaplan, David P. Norton\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/ban_do_chien_luoc\/mockup.jpg\" style=\"width: 700px;height: 650px\"><\/p>\n<h2 id=\"9-tu-doi-ngheo-den-thinh-vuong-from-poverty-to-prosperity\"><span class=\"ez-toc-section\" id=\"9_Sach_Tu_doi_ngheo_den_thinh_vuong_%E2%80%93_From_Poverty_To_Prosperity\"><\/span>9. S\u00e1ch T\u1eeb \u0111\u00f3i ngh\u00e8o \u0111\u1ebfn th\u1ecbnh v\u01b0\u1ee3ng &#8211; From Poverty To Prosperity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: Arnold Kling, Nick Schulz<\/li>\n<li style=\"text-align: justify\">Bi\u00ean d\u1ecbch: Nguy\u1ec5n Tr\u01b0\u1eddng Ph\u00fa, H\u1ed3 Qu\u1ed1c Tu\u1ea5n<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: PACE Books<\/li>\n<\/ul>\n<p style=\"text-align: justify\">\u201cT\u00e0i s\u1ea3n v\u00f4 h\u00ecnh, n\u1ee3 ti\u1ec1m \u1ea9n v\u00e0 th\u00e0nh t\u1ef1u l\u00e2u d\u00e0i kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 khan hi\u1ebfm\u201d l\u00e0 nh\u1eefng ch\u1ee7 \u0111\u1ec1 s\u1ebd \u0111\u01b0\u1ee3c b\u00e0n \u0111\u1ebfn trong cu\u1ed1n &#8220;T\u1eeb \u0111\u00f3i ngh\u00e8o \u0111\u1ebfn th\u1ecbnh v\u01b0\u1ee3ng &#8211; From Poverty to Prosperity&#8221; c\u1ee7a hai t\u00e1c gi\u1ea3 Arnold Kling v\u00e0 Nick Schulz.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ed3ng th\u1eddi \u0111\u01b0a ra c\u00e1c kh\u00e1i ni\u1ec7m v\u00e0 minh h\u1ecda cho s\u1ef1 \u0111\u00fang \u0111\u1eafn c\u1ee7a c\u00e1ch ti\u1ebfp c\u1eadn theo Kinh t\u1ebf h\u1ecdc 2.0 trong qu\u00e1 tr\u00ecnh &#8220;tho\u00e1t ngh\u00e8o&#8221; n\u00f3i chung c\u1ee7a b\u1ea5t c\u1ee9 n\u1ec1n kinh t\u1ebf n\u00e0o, Klin v\u00e0 Schulz c\u0169ng \u0111i s\u00e2u v\u00e0o ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh then ch\u1ed1t c\u1ee7a c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y.<\/p>\n<p style=\"text-align: justify\">Tuy vi\u1ebft v\u1ec1 kinh t\u1ebf h\u1ecdc nh\u01b0ng v\u1edbi c\u00e1ch h\u00e0nh v\u0103n t\u1ed1i gi\u1ea3n, ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd kh\u00f4ng c\u1ea3m th\u1ea5y n\u1eb7ng n\u1ec1 m\u00e0 c\u00f2n th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed9i dung truy\u1ec1n t\u1ea3i c\u1ee7a T\u00e1c gi\u00e1 t\u1eeb nh\u1eefng C\u00f4ng tr\u00ecnh nghi\u00ean c\u1ee9u kinh t\u1ebf \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c Nh\u00e0 kinh t\u1ebf l\u1edbn tr\u00ean th\u1ebf gi\u1edbi.\u00a0<\/p>\n<p style=\"text-align: justify\">\u0110\u00e2y s\u1ebd l\u00e0 quy\u1ec3n s\u00e1ch hay cho c\u00e1c nh\u00e0 kinh doanh \u0111ang trong h\u00e0nh tr\u00ecnh t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch v\u01b0\u01a1n l\u00ean kh\u1ecfi kh\u00f3 kh\u0103n v\u00e0 t\u1ea1o s\u1ef1 b\u1ec1n v\u1eefng cho t\u01b0\u01a1ng lai.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"T\u1eeb \u0111\u00f3i ngh\u00e8o \u0111\u1ebfn th\u1ecbnh v\u01b0\u1ee3ng - From Poverty To Prosperity - T\u00e1c gi\u1ea3: Arnold Kling, Nick Schulz\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/doi_ngheo_den_thinh_vuong\/3.jpg\" style=\"width: 700px;height: 650px\"><\/p>\n<h2 id=\"10-mot-chu-nghia-tu-ban-vi-loi-ich-cua-tat-ca-cac-ben-stakeholder-capitalism\"><span class=\"ez-toc-section\" id=\"10_Sach_Mot_chu_nghia_tu_ban_vi_loi_ich_cua_tat_ca_cac_ben_%E2%80%93_Stakeholder_Capitalism\"><\/span>10. S\u00e1ch\u00a0M\u1ed9t ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n v\u00ec l\u1ee3i \u00edch c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c b\u00ean &#8211; Stakeholder Capitalism<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: Klaus Schwab v\u00e0 Peter Vanham<\/li>\n<li style=\"text-align: justify\">Bi\u00ean d\u1ecbch: Nguy\u1ec5n Vi\u1ec7t Anh<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: PACE Books<\/li>\n<\/ul>\n<p style=\"text-align: justify\">\u201cM\u1ed9t ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n v\u00ec l\u1ee3i \u00edch c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c b\u00ean\u201d l\u00e0 quy\u1ec3n s\u00e1ch v\u1ec1 kinh t\u1ebf th\u1ebf gi\u1edbi kinh \u0111i\u1ec3n \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi Klaus Schawab v\u00e0 Peter Vanham. N\u1ed9i dung s\u00e1ch l\u00e0 nh\u1eefng k\u1ebft lu\u1eadn v\u00e0 g\u00f3c nh\u00ecn v\u1ec1 c\u00e1c th\u00e0nh t\u1ef1u v\u00e0 t\u1ed3n t\u1ea1i c\u1ee7a h\u1ec7 th\u1ed1ng kinh t\u1ebf to\u00e0n c\u1ea7u trong c\u00e1c th\u1eadp k\u1ef9 qua g\u1ed3m: Ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n v\u00ec l\u1ee3i \u00edch c\u1ee7a c\u00e1c c\u1ed5 \u0111\u00f4ng \u1edf Ph\u01b0\u01a1ng T\u00e2y v\u00e0 ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n nh\u00e0 n\u01b0\u1edbc \u1edf Ph\u01b0\u01a1ng \u0110\u00f4ng. Qua \u0111\u00f3, c\u00e1c t\u00e1c gi\u1ea3 \u0111\u1ec1 \u0111\u1ec1 xu\u1ea5t m\u00f4 h\u00ecnh th\u1ee9 ba m\u00e0 trong \u0111\u00f3, ch\u00ednh ph\u1ee7, doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n c\u00f9ng nhau h\u1ee3p t\u00e1c v\u00e0 ki\u1ebfn t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n thay v\u00ec l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n. \u0110\u1ed3ng th\u1eddi gi\u00fap c\u00e2n b\u1eb1ng l\u1ee3i \u00edch c\u1ee7a con ng\u01b0\u1eddi v\u00e0 h\u00e0nh tinh.\u00a0\u00a0<\/p>\n<p style=\"text-align: justify\">B\u1eb1ng c\u00e1c th\u01b0\u1edbc \u0111o v\u1ec1 ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n c\u1ee7a c\u00e1c b\u00ean li\u00ean quan \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00f4ng ty l\u1edbn tr\u00ean th\u1ebf gi\u1edbi \u00e1p d\u1ee5ng v\u00e0o n\u0103m 2020 v\u00e0 khung m\u1ee9c s\u1ed1ng c\u1ee7a ch\u00ednh ph\u1ee7 New Zealand, Schwab c\u0169ng kh\u1eb3ng \u0111\u1ecbnh: \u201cKhi \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n, ch\u00fang ta c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u ho\u1ea1t \u0111\u1ed9ng v\u00ec s\u1ef1 ti\u1ebfn b\u1ed9, con ng\u01b0\u1eddi v\u00e0 h\u00e0nh tinh\u201d.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"M\u1ed9t ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n v\u00ec l\u1ee3i \u00edch c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c b\u00ean - Stakeholder Capitalism - T\u00e1c gi\u1ea3: Klaus Schwab v\u00e0 Peter Vanham\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/dbb93328-3e10-42ad-beb0-f5651a547e75.png\" style=\"width: 700px;height: 650px\"><\/p>\n<h2 id=\"11-trao-niem-tin-truyen-cam-hung-trust-and-inspire\"><span class=\"ez-toc-section\" id=\"11_Sach_Trao_niem_tin_Truyen_cam_hung_%E2%80%93_Trust_and_Inspire\"><\/span>11. S\u00e1ch\u00a0Trao ni\u1ec1m tin &amp; Truy\u1ec1n c\u1ea3m h\u1ee9ng &#8211; Trust and Inspire<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: Stephen M.R. Covey<\/li>\n<li style=\"text-align: justify\">Bi\u00ean d\u1ecbch: Tr\u1ea7n Th\u1ee5y Tuy\u1ebft Anh<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: PACE Books<\/li>\n<\/ul>\n<p style=\"text-align: justify\">L\u00e0 t\u00e1c gi\u1ea3 kinh \u0111i\u1ec3n c\u1ee7a 7 Th\u00f3i quen hi\u1ec7u qu\u1ea3 v\u00e0 T\u1ed1c \u0111\u1ed9 c\u1ee7a ni\u1ec1m tin, trong cu\u1ed1n s\u00e1ch n\u00e0y, Stephen M.R. Covey c\u00f9ng v\u1edbi David Kasperson, McKinlee Covey v\u00e0 Gary T.Jodd s\u1ebd mang \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc m\u1ed9t phong c\u00e1ch l\u00e3nh \u0111\u1ea1o m\u1edbi l\u00e0 \u201cTrao ni\u1ec1m tin v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng\u201d. B\u1eb1ng nh\u1eefng t\u01b0 duy m\u1edbi, c\u00e1c tr\u1ea3i nghi\u1ec7m v\u00e0 nh\u1eefng nghi\u00ean c\u1ee9u th\u1ef1c t\u1ebf, nh\u00f3m t\u00e1c gi\u1ea3 c\u0169ng tr\u00ecnh b\u00e0y nguy\u00ean do v\u00ec sao ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i t\u1eeb ki\u1ec3u m\u1eabu c\u0169 l\u00e0 \u201cRa l\u1ec7nh v\u00e0 ki\u1ec3m so\u00e1t\u201d sang phong c\u00e1ch m\u1edbi n\u00e0y.\u00a0<\/p>\n<p style=\"text-align: justify\">S\u00e1ch \u201cTrao ni\u1ec1m tin v\u00e0 Truy\u1ec1n c\u1ea3m h\u1ee9ng\u201d s\u1ebd l\u00e0 ngu\u1ed3n t\u00e0i li\u1ec7u \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u1ea7m v\u00f3c trong m\u1ed9t th\u1ebf gi\u1edbi \u0111\u1ea7y th\u00e1ch th\u1ee9c. \u0110\u1ed3ng th\u1eddi gi\u00fap h\u1ecd ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n v\u00e0 \u0111\u1ed9ng vi\u00ean tinh th\u1ea7n cho nh\u1eefng ng\u01b0\u1eddi xung quanh \u0111\u1ec3 c\u00f9ng t\u1ea1o ra nh\u1eefng \u201ctr\u00e1i ng\u1ecdt\u201d t\u1ed1t nh\u1ea5t trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Trao ni\u1ec1m tin &amp; Truy\u1ec1n c\u1ea3m h\u1ee9ng - Trust and Inspire - T\u00e1c gi\u1ea3: Stephen M.R. Covey\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/19b5a5e1-40c6-4c9f-93d7-d7b7048fd2e6.webp\" style=\"width: 700px;height: 650px\"><\/p>\n<h2 id=\"12-chien-luoc-chuyen-doi-so-the-digital-transformation-playbook\"><span class=\"ez-toc-section\" id=\"12_Sach_Chien_luoc_chuyen_doi_so_%E2%80%93_The_Digital_Transformation_Playbook\"><\/span>12. S\u00e1ch\u00a0Chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 &#8211; The Digital Transformation Playbook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: DAVID L.ROGERS<\/li>\n<li style=\"text-align: justify\">Bi\u00ean d\u1ecbch: Ph\u1ea1m Anh Tu\u1ea5n<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: PACE Books<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111ang l\u00e0 xu h\u01b0\u1edbng m\u1ea1nh m\u1ebd tr\u00ean th\u1ebf gi\u1edbi. \u0110\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u1eddi s\u1ed1ng x\u00e3 h\u1ed9i nh\u1eb1m c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3, n\u0103ng su\u1ea5t v\u00e0 t\u1ea1o ra c\u00e1c gi\u00e1 tr\u1ecb m\u1edbi. M\u1eb7c kh\u00e1c, ch\u00fang c\u0169ng khi\u1ebfn c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng nguy c\u01a1 g\u00e2y gi\u00e1n \u0111o\u1ea1n, h\u00ecnh th\u00e0nh s\u1ef1 thay th\u1ebf c\u0169ng nh\u01b0 l\u00e0 bi\u1ebfn \u0111\u1ed5i v\u1ec1 m\u00f4 h\u00ecnh l\u1eabn quy tr\u00ecnh kinh doanh.<\/p>\n<p style=\"text-align: justify\">Trong cu\u1ed1n s\u00e1ch \u201cChi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1\u201d c\u1ee7a David L. Rogers \u0111\u01b0\u1ee3c d\u1ecbch b\u1edfi Ph\u1ea1m Anh Tu\u1ea5n v\u00e0 xu\u1ea5t b\u1ea3n b\u1edfi PACE Book s\u1ebd mang \u0111\u1ebfn cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng suy ngh\u0129 m\u1edbi, v\u01b0\u1ee3t ra ngo\u00e0i s\u1ef1 bi\u1ebfn \u0111\u1ed5i n\u00e0y v\u00e0 x\u00e2y d\u1ef1ng l\u1ea1i t\u1ed5 ch\u1ee9c ph\u00f9 h\u1ee3p v\u1edbi th\u1ebf gi\u1edbi thay \u0111\u1ed5i li\u00ean t\u1ee5c. \u0110\u1ed3ng th\u1eddi, s\u00e1ch c\u0169ng h\u01b0\u1edbng d\u1eabn c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng t\u1eeb tr\u01b0\u1edbc giai \u0111o\u1ea1n th\u1eddi \u0111\u1ea1i s\u1ed1 c\u00e1ch th\u1ee9c chuy\u1ec3n \u0111\u1ed5i, t\u00e1i t\u1ea1o c\u00e1c k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c, t\u1eeb \u0111\u00f3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/p>\n<p style=\"text-align: justify\">N\u1ebfu nh\u1eefng cu\u1ed1n s\u00e1ch kh\u00e1c ch\u1ec9 \u0111\u01b0a ra l\u1eddi khuy\u00ean cho c\u00e1c doanh nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i s\u1ed1 th\u00ec \u201cChi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1\u201d c\u1ee7a David L. Rogers s\u1ebd ch\u1ec9 r\u00f5 c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i v\u00e0 ti\u1ebfp t\u1ee5c th\u00e0nh c\u00f4ng trong th\u1eddi \u0111\u1ea1i s\u1ed1. \u0110\u00e2y ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 kinh doanh kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o hi\u1ec7n nay v\u00e0 mong mu\u1ed1n \u0111\u01b0a t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh ti\u1ebfn l\u00ean m\u1ed9t giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng c\u00f3 l\u1ee3i nhu\u1eadn ti\u1ebfp theo.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 - The Digital Transformation Playbook - T\u00e1c gi\u1ea3: DAVID L.ROGERS\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/687bc45c-0766-408f-a6bb-3f28486500e6.jpg\" style=\"width: 700px;height: 650px\"><\/p>\n<h2 id=\"13-thach-thuc-sang-tao-the-innovator-s-dilemma\"><span class=\"ez-toc-section\" id=\"13_Sach_Thach_thuc_sang_tao_%E2%80%93_The_Innovators_Dilemma\"><\/span>13. S\u00e1ch\u00a0Th\u00e1ch th\u1ee9c s\u00e1ng t\u1ea1o &#8211; The Innovator\u2019s Dilemma<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: Clayton M. Christensen<\/li>\n<li style=\"text-align: justify\">Bi\u00ean d\u1ecbch: Nguy\u1ec5n Ph\u00fac Ho\u00e0ng<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: PACE Books<\/li>\n<\/ul>\n<p style=\"text-align: justify\">\u0110\u00e2y s\u1ebd l\u00e0 m\u1ed9t t\u1ef1a s\u00e1ch hay v\u1ec1 kinh doanh mang \u0111\u1ebfn cho ng\u01b0\u1eddi \u0111\u1ecdc m\u1ed9t m\u00f4 h\u00ecnh c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng \u0111\u1ebfn th\u1ebf gi\u1edbi hi\u1ec7n nay l\u00e0 \u201cThuy\u1ebft S\u00e1ng t\u1ea1o C\u00f4ng ph\u00e1 &#8211; Theory of Disruptive Innovation\u201d. Theo \u0111\u00f3, \u201cTh\u00e1ch th\u1ee9c s\u00e1ng t\u1ea1o &#8211; The Innovator\u2019s Dilemma\u201d tr\u00ecnh b\u00e0y v\u1ec1 nh\u1eefng th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong m\u1ed9t s\u1ed1 ng\u00e0nh c\u00f4ng nghi\u1ec7p khi h\u1ecd \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ed1 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f4ng ngh\u1ec7. \u0110\u1ed3ng th\u1eddi, l\u00e0m r\u00f5 l\u00fd do v\u00ec sao khi h\u1ecd lu\u00f4n ch\u00fa t\u00e2m v\u00e0o c\u00e1c cu\u1ed9c c\u1ea1nh tranh, l\u1eafng nghe kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00f4n ngoan, v\u00e0 \u0111\u1ea7u t\u01b0 quy\u1ebft li\u1ec7t cho nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi m\u00e0 v\u1eabn \u0111\u00e1nh m\u1ea5t v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u. Qua \u0111\u00f3, t\u00e1c gi\u1ea3 c\u0169ng t\u1eadp h\u1ee3p c\u00e1c nguy\u00ean t\u1eafc \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng v\u00e0 tr\u00e1nh n\u00e9 nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y.<\/p>\n<p style=\"text-align: justify\">B\u00ean c\u1ea1nh \u0111\u00f3, kh\u00e1i ni\u1ec7m v\u1ec1 c\u00f4ng ngh\u1ec7 \u1edf \u0111\u00e2y \u0111\u01b0\u1ee3c t\u00e1c gi\u1ea3 m\u1edf r\u1ed9ng kh\u00f4ng ch\u1ec9 bao g\u1ed3m k\u1ef9 thu\u1eadt v\u00e0 s\u1ea3n xu\u1ea5t m\u00e0 c\u00f2n c\u1ea3 marketing, \u0111\u1ea7u t\u01b0 v\u00e0 quy tr\u00ecnh qu\u1ea3n l\u00fd. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1ea7m quan tr\u1ecdng v\u00e0 thay \u0111\u1ed5i c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 c\u1ea3i ti\u1ebfn mang l\u1ea1i cho t\u1eebng lo\u1ea1i c\u00f4ng ngh\u1ec7 n\u00f3i tr\u00ean.<\/p>\n<p style=\"text-align: justify\">T\u00f3m l\u1ea1i, \u201cTh\u00e1ch th\u1ee9c s\u00e1ng t\u1ea1o &#8211; The Innovator\u2019s Dilemma\u201d l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n \u0111\u01b0\u1ee3c b\u00e1n ra h\u01a1n n\u1eeda tri\u1ec7u b\u1ea3n trong v\u00f2ng 01 n\u0103m k\u1ec3 t\u1eeb khi ra m\u1eaft v\u00e0 \u0111\u01b0\u1ee3c b\u00ecnh ch\u1ecdn l\u00e0 \u201cOne of 100 Leadership &amp; Success Books to Read in a Lifetime\u201d. S\u00e1ch c\u0169ng \u0111\u01b0\u1ee3c c\u00e1c CEO l\u1eebng danh nh\u01b0 Steve Jobs, Michael Bloomberg hay Andy Grove d\u00e0nh l\u1eddi khen ng\u1ee3i v\u00e0 \u0111\u1ec1 c\u1eed. N\u00ean \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t b\u00ed k\u00edp tuy\u1ec7t v\u1eddi cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 t\u1ed5 ch\u1ee9c kh\u00f4ng th\u1ec3 b\u1ecf qua trong b\u1ed1i c\u1ea3nh kinh doanh hi\u1ec7n nay.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Th\u00e1ch th\u1ee9c s\u00e1ng t\u1ea1o - The Innovator\u2019s Dilemma - T\u00e1c gi\u1ea3: Clayton M. Christensen\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/thach_thuc_sang_tao\/mockup.jpg\" style=\"width: 700px;height: 650px\"><\/p>\n<h2 id=\"14-thuc-thi-xuat-sac-the-execution-premium\"><span class=\"ez-toc-section\" id=\"14_Sach_Thuc_thi_xuat_sac_%E2%80%93_The_Execution_Premium\"><\/span>14. S\u00e1ch\u00a0Th\u1ef1c thi xu\u1ea5t s\u1eafc &#8211; The Execution Premium<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: Robert S. Kaplan v\u00e0 David P. Norton<\/li>\n<li style=\"text-align: justify\">Bi\u00ean d\u1ecbch: L\u01b0\u01a1ng Ng\u1ecdc Ph\u01b0\u01a1ng Anh<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: PACE Books<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh gay g\u1eaft, vi\u1ec7c s\u1edf h\u1eefu m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n. Nh\u01b0ng \u0111\u1ec3 l\u00e0m sao tri\u1ec3n khai n\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00fang \u0111\u1eafn l\u00e0 \u0111i\u1ec1u kh\u00f3 kh\u0103n.\u00a0<\/p>\n<p style=\"text-align: justify\">D\u1ef1a tr\u00ean c\u00e1c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch chuy\u00ean s\u00e2u v\u1ec1 c\u00e1c t\u1ed5 ch\u1ee9c t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c, Robert S. Kaplan v\u00e0 David P. Norton, \u201ccha \u0111\u1ebb\u201d c\u1ee7a B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c (Strategy Maps) v\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a The Balanced Scorecard s\u1ebd \u0111\u01b0a ra nh\u1eefng nguy\u00ean l\u00fd n\u1ec1n t\u1ea3ng cho vi\u1ec7c th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 th\u00f4ng qua cu\u1ed1n s\u00e1ch \u201cTh\u1ef1c thi xu\u1ea5t s\u1eafc &#8211; The Execution Premium\u201d.<\/p>\n<p style=\"text-align: justify\">Theo \u0111\u00f3, cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd mang \u0111\u1ebfn cho c\u00e1c nh\u00e0 doanh nghi\u1ec7p c\u00e1ch:<\/p>\n<ul>\n<li style=\"text-align: justify\">Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 ph\u00e2n t\u00edch SWOT, x\u00e2y d\u1ef1ng t\u1ea7m nh\u00ecn v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<li style=\"text-align: justify\">L\u1eadp k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 Th\u1ebb \u0111i\u1ec3m c\u00e2n b\u1eb1ng.<\/li>\n<li style=\"text-align: justify\">\u0110\u01b0a chi\u1ebfn l\u01b0\u1ee3c v\u00e0o h\u00e0nh \u0111\u1ed9ng b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0: b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n quy tr\u00ecnh, d\u1ef1 b\u00e1o lu\u00e2n phi\u00ean v\u00e0 chi ph\u00ed d\u1ef1a tr\u00ean ho\u1ea1t \u0111\u1ed9ng.<\/li>\n<li style=\"text-align: justify\">Ki\u1ec3m tra v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111ang th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u00e1nh gi\u00e1 c\u1ea9n th\u1eadn.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">T\u1eeb c\u00e1c nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ef1c t\u1ebf c\u1ee7a nhi\u1ec1u ng\u00e0nh kh\u00e1c nhau, Th\u1ef1c thi xu\u1ea5t s\u1eafc &#8211; The Execution Premium s\u1ebd l\u00e0 cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3 gi\u00fap doanh nghi\u1ec7p th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c xu\u1ea5t s\u1eafc.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Th\u1ef1c thi xu\u1ea5t s\u1eafc - The Execution Premium - T\u00e1c gi\u1ea3: Robert S. Kaplan v\u00e0 David P. Norton\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/thuc_thi_xuat_sac\/Web_04.jpg\" style=\"width: 700px;height: 650px\"><\/p>\n<h2 id=\"15-the-diem-can-bang-the-balanced-scorecard\"><span class=\"ez-toc-section\" id=\"15_Sach_The_diem_can_bang_%E2%80%93_The_Balanced_Scorecard\"><\/span>15. S\u00e1ch\u00a0Th\u1ebb \u0111i\u1ec3m c\u00e2n b\u1eb1ng &#8211; The Balanced Scorecard<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: Robert S. Kaplan &amp; David P. Norton<\/li>\n<li style=\"text-align: justify\">Bi\u00ean d\u1ecbch: L\u00ea \u0110\u00ecnh Chi &amp; Tr\u1ecbnh Thanh Th\u1ee7y<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: PACE Books<\/li>\n<\/ul>\n<p style=\"text-align: justify\">&#8220;Th\u1ebb \u0111i\u1ec3m c\u00e2n b\u1eb1ng &#8211; The Balanced Scorecard&#8221; l\u00e0 t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n c\u1ee7a hai t\u00e1c gi\u1ea3 Robert S. Kaplan v\u00e0 David P. Norton, \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 1992. Cu\u1ed1n s\u00e1ch gi\u1edbi thi\u1ec7u m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c &#8220;Th\u1ebb \u0111i\u1ec3m c\u00e2n b\u1eb1ng&#8221; (BSC) &#8211; m\u1ed9t c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn cho c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n c\u1ea7u trong vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p style=\"text-align: justify\">V\u1edbi 12 ch\u01b0\u01a1ng v\u00e0 ph\u1ee5 l\u1ee5c, s\u00e1ch \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch h\u1ec7 th\u1ed1ng v\u00e0 r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng quan \u0111i\u1ec3m, m\u1ee5c \u0111\u00edch v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c d\u00f9ng c\u00e1c th\u01b0\u1edbc \u0111o \u0111\u1ec3 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c kinh doanh. \u0110\u1ed3ng th\u1eddi h\u01b0\u1edbng d\u1eabn c\u00e1ch th\u1ee9c x\u00e2y d\u1ef1ng v\u00e0 \u1ee9ng d\u1ee5ng th\u1ebb \u0111i\u1ec3m c\u00e2n b\u1eb1ng trong vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c cho m\u1ed9t doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify\">Th\u00f4ng qua 04 kh\u00eda c\u1ea1nh ch\u00ednh l\u00e0 t\u00e0i ch\u00ednh, kh\u00e1ch h\u00e0ng, quy tr\u00ecnh n\u1ed9i b\u1ed9 v\u00e0 h\u1ecdc t\u1eadp &#8211; ph\u00e1t tri\u1ec3n, BSC gi\u00fap c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 v\u1eeba theo d\u00f5i k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng t\u00e0i ch\u00ednh v\u1eeba gi\u00e1m s\u00e1t \u0111\u01b0\u1ee3c di\u1ec5n bi\u1ebfn trong vi\u1ec7c t\u1ea1o d\u1ef1ng gi\u00e1 tr\u1ecb v\u00e0 thu v\u1ec1 c\u00e1c t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh m\u00e0 h\u1ecd c\u1ea7n cho s\u1ef1 ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai.\u00a0\u00a0<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u v\u00e0 r\u00f5 h\u01a1n v\u1ec1 th\u1ebb \u0111i\u1ec3m c\u00e2n b\u1eb1ng, c\u00e1c t\u00e1c gi\u1ea3 c\u0169ng \u0111\u01b0a ra nh\u1eefng minh ch\u1ee9ng v\u1ec1 c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh cao c\u1ea5p trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 d\u1ea7u kh\u00ed, ng\u00e2n h\u00e0ng, b\u1ea3o hi\u1ec3m v\u00e0 l\u0129nh v\u1ef1c b\u00e1n l\u1ebb \u0111ang s\u1eed d\u1ee5ng cho vi\u1ec7c th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7n t\u1ea1i l\u1eabn t\u01b0\u01a1ng lai.\u00a0<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Th\u1ebb \u0111i\u1ec3m c\u00e2n b\u1eb1ng - The Balanced Scorecard - T\u00e1c gi\u1ea3: Robert S. Kaplan &amp; David P. Norton\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/the_diem_can_bang\/mockup_web_700x650.jpg\" style=\"width: 700px;height: 650px\"><\/p>\n<h2 id=\"14-kpi-thuoc-do-muc-tieu-trong-yeu-key-performance-indicators\"><span class=\"ez-toc-section\" id=\"14_Sach_KPI_thuoc_do_muc_tieu_trong_yeu_%E2%80%93_Key_Performance_Indicators\"><\/span>14. S\u00e1ch\u00a0KPI th\u01b0\u1edbc \u0111o m\u1ee5c ti\u00eau tr\u1ecdng y\u1ebfu &#8211; Key Performance Indicators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: David Parmenter<\/li>\n<li style=\"text-align: justify\">Bi\u00ean d\u1ecbch: Mai Ch\u00ed Trung<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: PACE Books<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Tr\u00ean th\u1ebf gi\u1edbi c\u00f3 nhi\u1ec1u nghi\u00ean c\u1ee9u v\u1ec1 nguy\u00ean nh\u00e2n th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c doanh nghi\u1ec7p, trong \u0111\u00f3 nghi\u00ean c\u1ee9u c\u1ee7a Robert Kaplan, Ram Charan, The Balanced Scorecard Institute v\u00e0 T\u1ed5 ch\u1ee9c FranklinCovey, \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng: \u201c70% th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c doanh nghi\u1ec7p ng\u00e0y nay kh\u00f4ng ph\u1ea3i l\u00e0 do chi\u1ebfn l\u01b0\u1ee3c k\u00e9m hay t\u1ea7m nh\u00ecn sai, m\u00e0 l\u00e0 do n\u0103ng l\u1ef1c th\u1ef1c thi v\u00e0 h\u1ec7 th\u1ed1ng tri\u1ec3n khai k\u00e9m hi\u1ec7u qu\u1ea3.\u201d<\/p>\n<p style=\"text-align: justify\">V\u1edbi k\u1ebft lu\u1eadn \u0111\u00f3 c\u00f3 th\u1ec3 th\u1ea5y, vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c \u0111ang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n thi\u1ebfu hi\u1ec7u qu\u1ea3 trong r\u1ea5t nhi\u1ec1u t\u1ed5 ch\u1ee9c tr\u00ean to\u00e0n th\u1ebf gi\u1edbi t\u1eeb c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia, c\u01a1 quan ch\u00ednh ph\u1ee7 cho \u0111\u1ebfn c\u00e1c t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn. Ho\u1eb7c h\u1ecd \u0111\u00e3 v\u00e0 \u0111ang \u00e1p d\u1ee5ng c\u00e1c th\u01b0\u1edbc \u0111o m\u1ee5c ti\u00eau \u0111\u1eb7t ra m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 s\u1ef1 li\u00ean quan n\u00e0o \u0111\u1ebfn c\u00e1c nh\u00e2n t\u1ed1 th\u00e0nh c\u00f4ng quan tr\u1ecdng c\u1ee7a t\u1ed5 ch\u1ee9c m\u00ecnh.<\/p>\n<p style=\"text-align: justify\">Trong cu\u1ed1n s\u00e1ch KPI &#8211; Th\u01b0\u1edbc \u0111o tr\u1ecdng y\u1ebfu n\u00e0y, t\u00e1c gi\u1ea3 David Parmenter s\u1ebd mang \u0111\u1ebfn cho ng\u01b0\u1eddi \u0111\u1ecdc c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng KPI cho m\u1ecdi c\u00e1 nh\u00e2n, b\u1ed9 ph\u1eadn v\u00e0 t\u1ed5 ch\u1ee9c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.\u00a0\u00a0<\/p>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 kinh doanh do PACE ch\u1ecdn l\u1ecdc v\u00e0 xu\u1ea5t b\u1ea3n, mong r\u1eb1ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c trong vi\u1ec7c x\u00e2y d\u1ef1ng, tri\u1ec3n khai v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c Th\u01b0\u1edbc \u0111o m\u1ee5c ti\u00eau tr\u1ecdng y\u1ebfu. T\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t s\u00e2u s\u1eafc trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u1edbi b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn KPI, th\u00ec KPI th\u01b0\u1edbc \u0111o m\u1ee5c ti\u00eau tr\u1ecdng y\u1ebfu &#8211; Key Performance Indicators c\u1ee7a David Parmenter s\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"KPI th\u01b0\u1edbc \u0111o m\u1ee5c ti\u00eau tr\u1ecdng y\u1ebfu - Key Performance Indicators - T\u00e1c gi\u1ea3: David Parmenter\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/a7c5809f-0534-4149-a039-604f0223c23f.jpg\" style=\"width: 700px;height: 641px\"><\/p>\n<h2 id=\"17-quan-tri-ban-hang-hieu-qua-sales-management-that-works\"><span class=\"ez-toc-section\" id=\"17_Sach_Quan_tri_ban_hang_hieu_qua_%E2%80%93_Sales_Management_That_Works\"><\/span>17. S\u00e1ch\u00a0Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 &#8211; Sales Management That Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: Frank V. Cespedes<\/li>\n<li style=\"text-align: justify\">Bi\u00ean d\u1ecbch: Tr\u1ecbnh Ho\u00e0ng Kim Ph\u01b0\u1ee3ng<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: PACE Books<\/li>\n<\/ul>\n<p style=\"text-align: justify\">S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Big Data v\u00e0 Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) mang \u0111\u1ebfn nhi\u1ec1u c\u01a1 h\u1ed9i to l\u1edbn cho doanh nghi\u1ec7p, nh\u01b0ng \u0111\u1ed3ng th\u1eddi c\u0169ng t\u1ea1o ra nh\u1eefng th\u00e1ch th\u1ee9c m\u1edbi trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng c\u0169ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n.\u00a0<\/p>\n<p style=\"text-align: justify\">V\u1edbi nh\u1eefng nh\u00e0 qu\u1ea3n tr\u1ecb, vi\u1ec7c kh\u00f4ng ph\u00e2n \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 th\u1ef1c t\u1ebf b\u1ec1n v\u1eefng v\u00e0 \u0111\u00e2u l\u00e0 th\u00f4ng tin b\u1ecb nhi\u1ec5u th\u00ec r\u1ea5t d\u1ec5 ra quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m. Nh\u1ea5t l\u00e0 trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh cao, vi\u1ec7c b\u1ecb \u0111\u1ed1i th\u1ee7 th\u1ea5u hi\u1ec3u t\u1ed1t h\u01a1n v\u1ec1 m\u00f4i tr\u01b0\u1eddng kinh doanh m\u1edbi s\u1ebd khi\u1ebfn doanh nghi\u1ec7p b\u1ecb t\u1ee5t l\u1ea1i ph\u00eda sau.\u00a0\u00a0<\/p>\n<p style=\"text-align: justify\">Trong quy\u1ec3n s\u00e1ch Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 &#8211; Sales Management That Works n\u00e0y, gi\u00e1o s\u01b0 Frank Cespedes c\u1ee7a tr\u01b0\u1eddng Kinh doanh Harvard l\u1eebng danh s\u1ebd d\u00f9ng nh\u1eefng minh ch\u1ee9ng th\u1ef1c t\u1ebf c\u00f9ng c\u00e1c nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh \u0111\u1ec3 qua \u0111\u00f3 \u0111\u00fac k\u1ebft cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng c\u1ef1c k\u1ef3 thi\u1ebft y\u1ebfu cho th\u1ebf gi\u1edbi \u0111ang kh\u00f4ng ng\u1eebng bi\u1ebfn \u0111\u1ed5i n\u00e0y. Theo \u0111\u00f3, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ph\u00e2n \u0111\u1ecbnh v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ed9i m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng tuy\u1ec7t v\u1eddi b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">Tuy\u1ec3n d\u1ee5ng, tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng khai th\u00e1c nh\u00e2n t\u00e0i ph\u00f9 h\u1ee3p v\u00e0 \u0111\u00fang \u0111\u1eafn.<\/li>\n<li style=\"text-align: justify\">Ch\u00ednh s\u00e1ch l\u01b0\u01a1ng th\u01b0\u1edfng ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ed9ng vi\u00ean l\u01b0\u1ee3ng b\u00e1n h\u00e0ng.<\/li>\n<li style=\"text-align: justify\">C\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 ROI cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o.<\/li>\n<li style=\"text-align: justify\">C\u00e1ch th\u1ee9c t\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n.<\/li>\n<li style=\"text-align: justify\">Thi\u1ebft l\u1eadp v\u00e0 ki\u1ec3m tra m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p.<\/li>\n<li style=\"text-align: justify\">X\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n tr\u1ecb ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn \u0111a k\u00eanh.<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 - Sales Management That Works - T\u00e1c gi\u1ea3: Frank V. Cespedes\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/92ee3230-034c-4a3f-85c2-ce8527801ff7.png\" style=\"width: 700px;height: 690px\"><\/p>\n<h2 id=\"18-dua-tren-cam-nhan-follow-the-feeling\"><span class=\"ez-toc-section\" id=\"18_Sach_Dua_tren_cam_nhan_%E2%80%93_Follow_The_Feeling\"><\/span>18. S\u00e1ch\u00a0D\u1ef1a tr\u00ean c\u1ea3m nh\u1eadn &#8211; Follow The Feeling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: Kai D. Wright<\/li>\n<li style=\"text-align: justify\">Bi\u00ean d\u1ecbch: Ho\u00e0ng Tr\u1ecdng H\u1ea3i<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: PACE Books<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Th\u1ebf gi\u1edbi hi\u1ec7n \u0111\u1ea1i ng\u1eadp tr\u00e0n th\u00f4ng tin, khi\u1ebfn vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n bao gi\u1edd h\u1ebft. C\u00e1c doanh nh\u00e2n, nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, chuy\u00ean gia Marketing v\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u1ec1u tr\u0103n tr\u1edf t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi cho b\u00e0i to\u00e1n: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t th\u1ebf gi\u1edbi \u1ed3n \u00e0o v\u00e0 \u0111\u1ea7y s\u00f4i \u0111\u1ed9ng?<\/p>\n<p style=\"text-align: justify\">D\u1ef1a tr\u00ean ph\u00e2n t\u00edch c\u1ee7a m\u00ecnh v\u1ec1 1.500 th\u01b0\u01a1ng hi\u1ec7u \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng nh\u01b0 Alibaba, Zara,&#8230; Kai D. Wright &#8211; Gi\u1ea3ng vi\u00ean \u0110\u1ea1i h\u1ecdc Columbia ki\u00eam \u0111\u1ed1i t\u00e1c to\u00e0n c\u1ea7u c\u1ee7a Ogilvy \u0111\u00e3 mang \u0111\u1ebfn 05 th\u00e0nh ph\u1ea7n quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong cu\u1ed1n s\u00e1ch \u201cD\u1ef1a tr\u00ean c\u1ea3m nh\u1eadn &#8211; Follow The Feeling\u201d. Ngo\u00e0i ra, Kai D. Wright c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 c\u1ed1 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c gi\u00e1m \u0111\u1ed1c, ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 nh\u1eefng t\u00e0i n\u0103ng. \u0110\u1eb7c bi\u1ec7t, \u00f4ng \u0111\u01b0\u1ee3c Adweek, Forbes v\u00e0 Qu\u1ef9 nghi\u00ean c\u1ee9u Qu\u1ea3ng c\u00e1o c\u00f4ng nh\u1eadn l\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc.<\/p>\n<p style=\"text-align: justify\">V\u1edbi s\u00e1ch D\u1ef1a V\u00e0o C\u1ea3m Nh\u1eadn, ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd \u0111\u01b0\u1ee3c \u0111i v\u00e0o m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1, h\u00ecnh dung v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Qua \u0111\u00f3, r\u00fat ra nh\u1eefng \u201cm\u1eb9o\u201d h\u1eefu \u00edch \u0111\u1ec3:<\/p>\n<ul>\n<li style=\"text-align: justify\">\u0110\u1ea7u t\u01b0 th\u1eddi gian, ngu\u1ed3n v\u1ed1n v\u00e0 nh\u00e2n l\u1ef1c v\u00e0o c\u00e1c th\u00e0nh ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li style=\"text-align: justify\">X\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n.<\/li>\n<li style=\"text-align: justify\">Nhanh ch\u00f3ng ra m\u1eaft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, kh\u1edfi \u0111\u1ed9ng l\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n c\u00f3 \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng.<\/li>\n<li style=\"text-align: justify\">X\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng ph\u00f9 h\u1ee3p cho \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eafm \u0111\u1ebfn, kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/li>\n<li style=\"text-align: justify\">V\u1eadn d\u1ee5ng s\u1ef1 h\u1ed9i t\u1ee5 c\u1ee7a truy\u1ec1n th\u1ed1ng, v\u0103n h\u00f3a, c\u00f4ng ngh\u1ec7 v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"D\u1ef1a tr\u00ean c\u1ea3m nh\u1eadn - Follow The Feeling - T\u00e1c gi\u1ea3: Kai D. Wright\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/Dua_tren_cam_nhan\/DuatrenCamnhan_700x650_1.png\" style=\"width: 700px;height: 650px\"><\/p>\n<h2 id=\"19-tai-tao-kep-dual-transformation\"><span class=\"ez-toc-section\" id=\"19_Sach_Tai_tao_kep_%E2%80%93_Dual_Transformation\"><\/span>19. S\u00e1ch\u00a0T\u00e1i t\u1ea1o k\u00e9p &#8211;\u00a0Dual Transformation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: Scott D. Anthony, Clark G. Gilbert, Mark W. Johnson<\/li>\n<li style=\"text-align: justify\">Bi\u00ean d\u1ecbch: \u0110\u1eb7ng Nguy\u1ec5n Hi\u1ebfu Trung<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: PACE Books<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay thay \u0111\u1ed5i ch\u00f3ng m\u1eb7t, nh\u1eefng doanh nghi\u1ec7p kh\u1ed5ng l\u1ed3 c\u00f3 th\u1ec3 s\u1ee5p \u0111\u1ed5 ch\u1ec9 sau m\u1ed9t \u0111\u00eam b\u1edfi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00f4ng ngh\u1ec7 m\u1edbi. Nh\u1eefng doanh nghi\u1ec7p m\u1edbi v\u1edbi m\u00f4 h\u00ecnh kinh doanh \u0111\u1ed9t ph\u00e1 li\u00ean t\u1ee5c xu\u1ea5t hi\u1ec7n \u0111\u00e3 v\u00e0 \u0111ang th\u00e1ch th\u1ee9c v\u1ecb th\u1ebf c\u1ee7a c\u00e1c c\u00f4ng ty l\u00e2u \u0111\u1eddi. \u0110\u00e2y ch\u00ednh l\u00e0 &#8220;th\u00e1ch th\u1ee9c k\u00e9p&#8221; m\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t: v\u1eeba ph\u1ea3i duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea3ng kinh doanh hi\u1ec7n t\u1ea1i, v\u1eeba ph\u1ea3i s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: justify\">Do \u0111\u00f3, cu\u1ed1n s\u00e1ch \u201cT\u00e1i t\u1ea1o k\u00e9p\u201d n\u00e0y s\u1ebd mang \u0111\u1ebfn cho \u0111\u1ed9c gi\u1ea3 m\u1ed9t g\u00f3c nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch th\u1ee9c m\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay li\u00ean t\u1ee5c thay \u0111\u1ed5i v\u00e0 cung c\u1ea5p c\u00e1i nh\u00ecn chi ti\u1ebft v\u1ec1 c\u00e1ch m\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 khai th\u00e1c c\u00e1c ngu\u1ed3n l\u1ef1c c\u01a1 b\u1ea3n \u0111\u1ec3 t\u1ea1o ra nh\u1eefng \u0111\u1ee3t t\u0103ng tr\u01b0\u1edfng m\u1edbi cho c\u00f4ng ty c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align: justify\">V\u1edbi nh\u1eefng v\u00ed d\u1ee5 v\u00e0 t\u00ecnh hu\u1ed1ng nghi\u00ean c\u1ee9u phong ph\u00fa, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00fat ra nh\u1eefng b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 v\u1ec1 c\u00e1ch t\u00e1i \u0111\u1ecbnh v\u1ecb ng\u00e0nh kinh doanh hi\u1ec7n t\u1ea1i v\u00e0 s\u00e1ng t\u1ea1o t\u01b0\u01a1ng lai.\u00a0<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"T\u00e1i t\u1ea1o k\u00e9p - Dual Transformation - T\u00e1c gi\u1ea3: Scott D. Anthony, Clark G. Gilbert, Mark W. Johnson\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/tai_tao_kep\/mockup.jpg\" style=\"width: 700px;height: 650px\"><\/p>\n<h2 id=\"20-chuyen-he-trong-cua-doanh-nghiep-thoi-nay-what-matters-now\"><span class=\"ez-toc-section\" id=\"20_Sach_Chuyen_He_Trong_Cua_Doanh_Nghiep_Thoi_Nay_%E2%80%93_What_Matters_Now\"><\/span>20. S\u00e1ch\u00a0Chuy\u1ec7n H\u1ec7 Tr\u1ecdng C\u1ee7a Doanh Nghi\u1ec7p Th\u1eddi Nay &#8211; What Matters Now<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">T\u00e1c gi\u1ea3: Gary Hamel<\/li>\n<li style=\"text-align: justify\">Bi\u00ean d\u1ecbch: L\u00ea Anh T\u00fa<\/li>\n<li style=\"text-align: justify\">Xu\u1ea5t b\u1ea3n: PACE Books<\/li>\n<\/ul>\n<p style=\"text-align: justify\">&#8220;Chuy\u1ec7n h\u1ec7 tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p th\u1eddi nay&#8221; l\u00e0 t\u00e1c ph\u1ea9m m\u1edbi nh\u1ea5t c\u1ee7a Gary Hamel, m\u1ed9t trong nh\u1eefng t\u01b0 t\u01b0\u1edfng gia qu\u1ea3n tr\u1ecb c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t th\u1ebf gi\u1edbi. Cu\u1ed1n s\u00e1ch b\u00e0n v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 tr\u1ecdng y\u1ebfu trong qu\u1ea3n tr\u1ecb v\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p trong b\u1ed1i c\u1ea3nh bi\u1ebfn \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh gay g\u1eaft hi\u1ec7n nay, \u0111\u1ed3ng th\u1eddi \u0111\u1ec1 xu\u1ea5t h\u01b0\u1edbng \u0111i cho t\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3n tr\u1ecb kinh doanh. C\u0169ng v\u00ec v\u1eady m\u00e0 t\u00e1c ph\u1ea9m n\u00e0y \u0111\u00e3 nhanh ch\u00f3ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn n\u1ed3ng nhi\u1ec7t t\u1eeb gi\u1edbi qu\u1ea3n tr\u1ecb to\u00e0n c\u1ea7u.<\/p>\n<p style=\"text-align: justify\">\u0110i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 kh\u00f4ng t\u1eadp trung v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 duy nh\u1ea5t m\u00e0 l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111a di\u1ec7n \u0111\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng. Thay v\u00ec ch\u1ec9 cung c\u1ea5p c\u00e1c m\u1eb9o v\u1eb7t hay h\u01b0\u1edbng d\u1eabn c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn, t\u00e1c gi\u1ea3 \u0111\u01b0a ra l\u1eddi k\u00eau g\u1ecdi t\u00e1i \u0111\u1ecbnh ngh\u0129a qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p, xem x\u00e9t l\u1ea1i c\u00e1c gi\u1ea3 \u0111\u1ecbnh c\u01a1 b\u1ea3n v\u1ec1 ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n v\u00e0 x\u00e2y d\u1ef1ng t\u1ed5 ch\u1ee9c ph\u00f9 h\u1ee3p v\u1edbi t\u01b0\u01a1ng lai.<\/p>\n<p style=\"text-align: justify\">Hamel x\u00e1c \u0111\u1ecbnh 5 v\u1ea5n \u0111\u1ec1 then ch\u1ed1t quy\u1ebft \u0111\u1ecbnh th\u00e0nh b\u1ea1i c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai: Gi\u00e1 tr\u1ecb, \u0110\u1ed5i m\u1edbi, Kh\u1ea3 n\u0103ng th\u00edch nghi, L\u00f2ng \u0111am m\u00ea v\u00e0 H\u1ec7 t\u01b0 t\u01b0\u1edfng. M\u1ed7i v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch d\u01b0\u1edbi 5 g\u00f3c nh\u00ecn kh\u00e1c nhau, mang \u0111\u1ebfn 25 ch\u01b0\u01a1ng s\u00e1ch ng\u1eafn g\u1ecdn v\u00e0 s\u00fac t\u00edch. Ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn ph\u1ea7n quan t\u00e2m m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ecdc h\u1ebft to\u00e0n b\u1ed9 cu\u1ed1n s\u00e1ch.<\/p>\n<p style=\"text-align: justify\">Nh\u00ecn chung, &#8220;Chuy\u1ec7n h\u1ec7 tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p th\u1eddi nay&#8221; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch gi\u00e1 tr\u1ecb v\u1edbi n\u1ed9i dung s\u00e2u s\u1eafc v\u00e0 th\u1ef1c t\u1ebf. \u0110\u00e2y l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i li\u1ec7u kh\u00f4ng th\u1ec3 thi\u1ebfu cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p mong mu\u1ed1n t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong th\u1ebf gi\u1edbi kinh doanh \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Chuy\u1ec7n H\u1ec7 Tr\u1ecdng C\u1ee7a Doanh Nghi\u1ec7p Th\u1eddi Nay - What Matters Now - T\u00e1c gi\u1ea3: Gary Hamel\" src=\"https:\/\/pacebooks.pace.edu.vn\/Uploads\/PACE_BOOKS\/what_matter_now\/whatmatternow_web_700x650_mockup.jpg\" style=\"width: 700px;height: 650px\"><\/p>\n<p style=\"text-align: justify\">T\u00f3m l\u1ea1i, trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1ef1 c\u1ea1nh tranh gay g\u1eaft v\u00e0 bi\u1ebfn \u0111\u1ed5i kh\u00f4ng ng\u1eebng, nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 kinh doanh s\u1ebd l\u00e0 \u201ckim ch\u1ec9 nam\u201d h\u1eefu hi\u1ec7u gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb v\u00e0 doanh nghi\u1ec7p th\u00e0nh c\u00f4ng trong vi\u1ec7c \u201cch\u00e8o l\u00e1i con thuy\u1ec1n\u201d c\u1ee7a m\u00ecnh v\u01b0\u1ee3t qua gi\u00f4ng b\u00e3o hi\u1ec7u qu\u1ea3.<\/p>\n<p>Ngu\u1ed3n: <a href=\"http:\/\/www.ckconitsha.com\/vn\/\">http:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u01b0\u1ee3c ch\u1eaft l\u1ecdc t\u1eeb kho t\u00e0ng tri th\u1ee9c kinh doanh \u0111\u1ed3 s\u1ed9, nh\u1eefng quy\u1ec3n s\u00e1ch hay v\u1ec1 kinh doanh s\u1ebd mang \u0111\u1ebfn cho nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o hi\u1ec7n t\u1ea1i ho\u1eb7c t\u01b0\u01a1ng lai c\u00e1c b\u00e0i h\u1ecdc qu\u00fd gi\u00e1. Theo \u0111\u00f3 l\u00e0 nh\u1eefng l\u1eddi khuy\u00ean h\u1eefu \u00edch v\u00e0 c\u00e1c g\u00f3c nh\u00ecn m\u1edbi m\u1ebb v\u1ec1 th\u1ebf gi\u1edbi kinh&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-4359","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/4359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=4359"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/4359\/revisions"}],"predecessor-version":[{"id":20171,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/4359\/revisions\/20171"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=4359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=4359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=4359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}