{"id":3798,"date":"2025-06-20T06:57:55","date_gmt":"2025-03-23T08:41:11","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=3798"},"modified":"2025-06-20T19:35:06","modified_gmt":"2025-06-20T12:35:06","slug":"chien-luoc-day-va-keo-la-gi-su-khac-biet-va-cach-ap-dung","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/chien-luoc-day-va-keo-la-gi-su-khac-biet-va-cach-ap-dung\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y v\u00e0 k\u00e9o l\u00e0 g\u00ec? S\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/chien-luoc-day-va-keo-la-gi-su-khac-biet-va-cach-ap-dung\/#Chien_luoc_lai_xe_la_gi\" >Chi\u1ebfn l\u01b0\u1ee3c l\u00e1i xe l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/chien-luoc-day-va-keo-la-gi-su-khac-biet-va-cach-ap-dung\/#Keo_la_gi\" >K\u00e9o l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/chien-luoc-day-va-keo-la-gi-su-khac-biet-va-cach-ap-dung\/#Loi_ich_cua_viec_keo_va_thuc_day_cac_chien_luoc\" >L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c k\u00e9o v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/chien-luoc-day-va-keo-la-gi-su-khac-biet-va-cach-ap-dung\/#Toi_uu_hoa_hieu_suat_tiep_thi\" >T\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t ti\u1ebfp th\u1ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/chien-luoc-day-va-keo-la-gi-su-khac-biet-va-cach-ap-dung\/#Mo_rong_khach_hang\" >M\u1edf r\u1ed9ng kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/chien-luoc-day-va-keo-la-gi-su-khac-biet-va-cach-ap-dung\/#Nang_cao_nhan_thuc_ve_thuong_hieu\" >N\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/chien-luoc-day-va-keo-la-gi-su-khac-biet-va-cach-ap-dung\/#Cai_thien_doanh_so\" >C\u1ea3i thi\u1ec7n doanh s\u1ed1<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/chien-luoc-day-va-keo-la-gi-su-khac-biet-va-cach-ap-dung\/#Su_khac_biet_giua_luc_keo_va_chien_luoc_day\" >S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa l\u1ef1c k\u00e9o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/chien-luoc-day-va-keo-la-gi-su-khac-biet-va-cach-ap-dung\/#Vi_du_ve_cac_chien_luoc_lai_xe_thuong_hieu_lon\" >V\u00ed d\u1ee5 v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c l\u00e1i xe th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/chien-luoc-day-va-keo-la-gi-su-khac-biet-va-cach-ap-dung\/#Chien_luoc_lai_xe_cua_KFC\" >Chi\u1ebfn l\u01b0\u1ee3c l\u00e1i xe c\u1ee7a KFC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/chien-luoc-day-va-keo-la-gi-su-khac-biet-va-cach-ap-dung\/#Chien_luoc_keo_cua_Coca-Cola\" >Chi\u1ebfn l\u01b0\u1ee3c k\u00e9o c\u1ee7a Coca-Cola<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/chien-luoc-day-va-keo-la-gi-su-khac-biet-va-cach-ap-dung\/#Chien_luoc_lai_xe_cua_Apple\" >Chi\u1ebfn l\u01b0\u1ee3c l\u00e1i xe c\u1ee7a Apple<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">Chi\u1ebfn l\u01b0\u1ee3c Puls &amp; Pult (chi\u1ebfn l\u01b0\u1ee3c k\u00e9o vs k\u00e9o) l\u00e0 hai chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 nhi\u1ec1u doanh nghi\u1ec7p ch\u1ecdn \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110\u1ed3ng th\u1eddi, g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, t\u1ea1o ra m\u1ed9t t\u00e2m l\u00fd t\u00f2 m\u00f2 \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m. <\/p>\n<h2 id=\"chien-luoc-day-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chien_luoc_lai_xe_la_gi\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c l\u00e1i xe l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t doanh nghi\u1ec7p t\u1eadp trung v\u00e0o vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i, trung gian v\u00e0 \u0111\u1ea1i l\u00fd \u0111\u1ec3 &#8220;qu\u1ea3ng b\u00e1&#8221; s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo c\u00e1ch thu\u1eadn ti\u1ec7n nh\u1ea5t. Do \u0111\u00f3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1ea3m gi\u00e1, h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng, hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m, b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, t\u1ed5 ch\u1ee9c h\u1ed9i ch\u1ee3 th\u01b0\u01a1ng m\u1ea1i, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH), th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, &#8230;<\/p>\n<p style=\"text-align: justify\">Thu\u1eadn l\u1ee3i:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>X\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m, nhu c\u1ea7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>D\u1ef1 \u0111o\u00e1n hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n xu\u1ea5t v\u00e0 s\u1ea3n xu\u1ea5t.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Th\u00edch h\u1ee3p cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111ang thi\u1ebft l\u1eadp c\u00e1c k\u00eanh b\u00e1n h\u00e0ng v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u1ec3 h\u1ed7 tr\u1ee3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>S\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c ki\u1ec3m tra tr\u01b0\u1edbc khi ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Thi\u1ebfu s\u00f3t:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>N\u1ebfu d\u1ef1 b\u00e1o nhu c\u1ea7u l\u00e0 kh\u00f4ng ch\u00ednh x\u00e1c, c\u00f3 nguy c\u01a1 h\u00e0ng t\u1ed3n kho cao.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 qu\u1ea3n l\u00fd kho c\u00f3 th\u1ec3 t\u0103ng.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Nh\u00f3m b\u00e1n h\u00e0ng v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i \u0111ang ch\u1ecbu \u00e1p l\u1ef1c b\u00e1n h\u00e0ng l\u1edbn.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Th\u00fac \u0111\u1ea9y chi\u1ebfn l\u01b0\u1ee3c\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/1-chien-luoc-day.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/p>\n<h2 id=\"chien-luoc-keo-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Keo_la_gi\"><\/span>K\u00e9o l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">\u0110\u1ea9y chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra kh\u00e1ch h\u00e0ng Nhu c\u1ea7u v\u00e0 mong mu\u1ed1n cho c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, t\u1eeb \u0111\u00f3 thu h\u00fat kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m. C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng TV, b\u00e1o, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, PR, ti\u1ebfp th\u1ecb qua email, blog trang web, podcast, &#8230;<\/p>\n<p style=\"text-align: justify\">Theo kh\u1ea3o s\u00e1t n\u0103m 2018, 71% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch truy c\u1eadp c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5\/th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c c\u00f4ng ngh\u1ec7 kh\u00e1ng chi\u1ebfn nh\u01b0 t\u01b0 v\u1ea5n, \u0111\u00e1nh gi\u00e1, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn (c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm). Ti\u1ec1m n\u0103ng n\u00e0y v\u1eabn \u0111ang t\u0103ng l\u00ean trong v\u00e0i n\u0103m t\u1edbi. Tr\u00ean th\u1ef1c t\u1ebf, khi c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i to\u00e0n c\u1ea7u l\u00e0 5,17 t\u1ef7 v\u00e0o n\u0103m 2024, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web t\u00ecm ki\u1ebfm c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n<p style=\"text-align: justify\">Thu\u1eadn l\u1ee3i:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Linh ho\u1ea1t h\u01a1n trong vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u00e0 l\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ed1t h\u01a1n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u1ea1o ra m\u1ed9t danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n v\u00e0 t\u0103ng kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Thi\u1ebfu s\u00f3t:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Th\u1eddi gian x\u00e2y d\u1ef1ng ban \u0111\u1ea7u v\u00e0 chi ph\u00ed.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00f3 kh\u0103n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c k\u00e9o\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/2-chien-luoc-keo.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nK\u00e9o gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng trong kinh doanh<\/em><\/p>\n<h2 id=\"loi-ich-cua-chien-luoc-keo-va-day\"><span class=\"ez-toc-section\" id=\"Loi_ich_cua_viec_keo_va_thuc_day_cac_chien_luoc\"><\/span>L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c k\u00e9o v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"toi-uu-hoa-hieu-suat-marketing\"><span class=\"ez-toc-section\" id=\"Toi_uu_hoa_hieu_suat_tiep_thi\"><\/span>T\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t ti\u1ebfp th\u1ecb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Khi t\u1ea1o ra nhu c\u1ea7u t\u1eeb kh\u00e1ch h\u00e0ng th\u00f4ng qua ti\u1ebfp th\u1ecb n\u1ed9i dung, ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111\u1ea9y c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd v\u00e0o tay h\u1ecd th\u00f4ng qua c\u00e1c k\u00eanh b\u00e1n l\u1ebb, si\u00eau th\u1ecb, s\u1ef1 k\u1ebft h\u1ee3p n\u00e0y kh\u00f4ng ch\u1ec9 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn m\u00e0 c\u00f2n gi\u00fap thay \u0111\u1ed5i s\u1ef1 quan t\u00e2m trong vi\u1ec7c mua v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t ti\u1ebfp th\u1ecb<\/p>\n<h3 id=\"mo-rong-doi-tuong-khach-hang\"><span class=\"ez-toc-section\" id=\"Mo_rong_khach_hang\"><\/span>M\u1edf r\u1ed9ng kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">N\u1ebfu chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng nh\u01b0 \u0111\u00e0i ph\u00e1t thanh, truy\u1ec1n h\u00ecnh v\u00e0 b\u00e1o, c\u00f4ng ngh\u1ec7 k\u00e9o s\u1ebd \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn g\u1ea7n doanh nghi\u1ec7p h\u01a1n. T\u00ednh linh ho\u1ea1t n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c doanh nghi\u1ec7p m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00f4ng c\u00f3 tri\u1ec3n v\u1ecdng n\u00e0o b\u1ecb b\u1ecf qua.  <\/p>\n<p style=\"text-align: justify\">Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, c\u00e1c cu\u1ed9c chi\u1ebfn c\u00f4ng ngh\u1ec7 nh\u01b0 ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u01b0a th\u00edch. Theo Forbes, 69% doanh nghi\u1ec7p B2B v\u00e0 70% doanh nghi\u1ec7p B2C s\u1ebd s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb n\u1ed9i dung trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n<h3 id=\"tang-cuong-nhan-thuc-thuong-hieu\"><span class=\"ez-toc-section\" id=\"Nang_cao_nhan_thuc_ve_thuong_hieu\"><\/span>N\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cho c\u00f4ng ch\u00fang. Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, TV, \u0111\u00e0i ph\u00e1t thanh v\u00e0 qu\u1ea3ng c\u00e1o b\u00e1o ch\u00ed gi\u00fap c\u1ea3i thi\u1ec7n b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n<p style=\"text-align: justify\">Trong khi \u0111\u00f3, t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb, \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn trong chi\u1ebfn l\u01b0\u1ee3c \u1ed5 \u0111\u0129a \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 n\u1ed5i ti\u1ebfng trong m\u1eaft kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. S\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a hai chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u v\u1eeba \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn r\u1ed9ng r\u00e3i v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ghi nh\u1edb trong m\u1ed9t th\u1eddi gian d\u00e0i.<\/p>\n<h3 id=\"nang-cao-doanh-so-ban-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cai_thien_doanh_so\"><\/span>C\u1ea3i thi\u1ec7n doanh s\u1ed1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">T\u1ea1o nhu c\u1ea7u t\u1eeb kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c k\u00e9o v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng lu\u00f4n c\u00f3 s\u1eb5n v\u00e0 hi\u1ec3n th\u1ecb cho s\u1ea3n ph\u1ea9m. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i, t\u0103ng doanh s\u1ed1 v\u00e0 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c th\u00fac \u0111\u1ea9y v\u00e0 k\u00e9o chi\u1ebfn l\u01b0\u1ee3c\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/3-loi-ich-cua-chien-luoc-day-va-keo.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nChi\u1ebfn l\u01b0\u1ee3c k\u00e9o v\u00e0 th\u00fac \u0111\u1ea9y gi\u00fap thu h\u00fat s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em><\/p>\n<h2 id=\"su-khac-nhau-giua-chien-luoc-keo-va-day\"><span class=\"ez-toc-section\" id=\"Su_khac_biet_giua_luc_keo_va_chien_luoc_day\"><\/span>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa l\u1ef1c k\u00e9o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1ng chi\u1ebfn l\u00e0 hai kh\u00e1i ni\u1ec7m quen thu\u1ed9c trong ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. M\u1ed7i chi\u1ebfn l\u01b0\u1ee3c c\u00f3 \u01b0u \u0111i\u1ec3m c\u1ee7a n\u00f3 v\u00e0 ph\u00f9 h\u1ee3p cho m\u1ecdi giai \u0111o\u1ea1n, m\u1ecdi lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. <\/p>\n<p style=\"text-align: justify\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai chi\u1ebfn l\u01b0\u1ee3c l\u00e1i xe v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1ng chi\u1ebfn:<\/p>\n<table align=\"center\" cellpadding=\"5\" cellspacing=\"1\" style=\"width:80%\">\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">t\u00ednh n\u0103ng<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Th\u00fac \u0111\u1ea9y chi\u1ebfn l\u01b0\u1ee3c<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Chi\u1ebfn l\u01b0\u1ee3c k\u00e9o<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Mang s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">T\u1ea1o nhu c\u1ea7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0o s\u1ea3n ph\u1ea9m<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">\u0111i\u1ec3m b\u1eaft \u0111\u1ea7u<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Nh\u00e0 s\u1ea3n xu\u1ea5t<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">kh\u00e1ch h\u00e0ng<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">K\u00eanh ph\u00e2n ph\u1ed1i<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Quan tr\u1ecdng<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Kh\u00f4ng quan tr\u1ecdng l\u1eafm<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, Qu\u1ea3ng c\u00e1o, Hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Ti\u1ebfp th\u1ecb n\u1ed9i dung, SEO, SEM, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, Ti\u1ebfp th\u1ecb qua email, TVC, &#8230;<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Th\u00edch h\u1ee3p cho c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1ea3n ph\u1ea9m \u0111\u00e3 th\u00e0nh l\u1eadp m\u00e0 c\u00e1c doanh nghi\u1ec7p mu\u1ed1n qu\u1ea3ng b\u00e1 b\u00e1n h\u00e0ng nhanh ch\u00f3ng<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">X\u00e2y d\u1ef1ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u00ecm th\u00f4ng tin v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Th\u00edch h\u1ee3p<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">S\u1ea3n ph\u1ea9m m\u1edbi c\u1ea7n t\u0103ng doanh s\u1ed1 nhanh ch\u00f3ng, c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ea1i ch\u00fang<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">S\u1ea3n ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh cao v\u00e0 \u0111\u00f2i h\u1ecfi th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p style=\"text-align: justify\">\n<h2 id=\"vi-du-ve-chien-luoc-day-va-keo-cua-cac-thuong-hieu-lon\"><span class=\"ez-toc-section\" id=\"Vi_du_ve_cac_chien_luoc_lai_xe_thuong_hieu_lon\"><\/span>V\u00ed d\u1ee5 v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c l\u00e1i xe th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"chien-luoc-day-va-keo-cua-kfc\"><span class=\"ez-toc-section\" id=\"Chien_luoc_lai_xe_cua_KFC\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c l\u00e1i xe c\u1ee7a KFC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">KFC (g\u00e0 r\u00e1n Kentucky) l\u00e0 m\u1ed9t chu\u1ed7i th\u1ee9c \u0103n nhanh n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Hoa K\u1ef3 v\u00e0 l\u00e0 s\u1ea3n ph\u1ea9m ch\u00ednh c\u1ee7a g\u00e0 r\u00e1n. Th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n c\u00f3 s\u1eb5n t\u1ea1i h\u01a1n 150 qu\u1ed1c gia\/26.000 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n<p style=\"text-align: justify\">KFC \u0111\u00e3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4 \u1ea5y \u0111ang b\u00e1n (m\u1ed9t b\u1ea3n d\u1ecbch g\u1ea7n nh\u01b0 tr\u00ean m\u1ed7i ng\u00f3n tay) th\u00f4ng qua kh\u1ea9u hi\u1ec7u &#8220;Like Finger&#8221;. Trong qu\u1ea3ng c\u00e1o TVC, h\u00ecnh \u1ea3nh c\u1ee7a ng\u01b0\u1eddi nu\u1ed1t g\u00e0 KFC \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 th\u00e8m \u0103n c\u1ee7a kh\u00e1n gi\u1ea3. Ngo\u00e0i ra, KFC \u0111\u00e3 ra m\u1eaft phi\u1ebfu gi\u1ea3m gi\u00e1, ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3i tr\u00ed, ph\u1ea7n th\u01b0\u1edfng v\u00e0 tri\u1ec3n l\u00e3m \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng mua c\u00e1c s\u1ea3n ph\u1ea9m g\u00e0 kh\u00e1c nhau.<\/p>\n<h3 id=\"chien-luoc-keo-va-day-cua-coca-cola\"><span class=\"ez-toc-section\" id=\"Chien_luoc_keo_cua_Coca-Cola\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c k\u00e9o c\u1ee7a Coca-Cola<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Coca-Cola l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c l\u00e1i xe. C\u00f4ng ty \u0111\u00e3 \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i \u0111\u1ec3 t\u1ea1o ra nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nhu c\u1ea7u s\u1ea3n ph\u1ea9m. Do \u0111\u00f3, Coca-Cola truy\u1ec1n t\u1ea3i th\u00f4ng tin tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0 truy\u1ec1n h\u00ecnh, b\u1ea3ng qu\u1ea3ng c\u00e1o, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng ph\u1ed5 bi\u1ebfn kh\u00e1c.<\/p>\n<p style=\"text-align: justify\">Ngo\u00e0i ra, Coca-Cola t\u00e0i tr\u1ee3 cho c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn nh\u01b0 Super Bowl v\u00e0 Th\u1ebf v\u1eadn h\u1ed9i, n\u01a1i h\u1ecd gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m cho h\u00e0ng tri\u1ec7u kh\u00e1n gi\u1ea3. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. Coca-Cola c\u0169ng \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4.<\/p>\n<h3 id=\"chien-luoc-day-va-keo-cua-apple\"><span class=\"ez-toc-section\" id=\"Chien_luoc_lai_xe_cua_Apple\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c l\u00e1i xe c\u1ee7a Apple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Thay v\u00ec t\u00edch c\u1ef1c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, Apple t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c ng\u00f4n ng\u1eef \u0111\u1ed9c quy\u1ec1n cho ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed5i m\u1edbi. C\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb9p m\u1eaft v\u00e0 giao di\u1ec7n th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3 cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty.<\/p>\n<p style=\"text-align: justify\">B\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f4ng ty \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t kh\u00e1ch h\u00e0ng trung th\u00e0nh, ng\u01b0\u1eddi lu\u00f4n ch\u1edd \u0111\u1ee3i c\u00e1c b\u1ea3n ph\u00e1t h\u00e0nh m\u1edbi. Apple s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ra m\u1eaft s\u1ea3n ph\u1ea9m nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i trong c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y v\u00e0 k\u00e9o\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/4-vi-du-chien-luoc-day-va-keo.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nC\u00e1c \u1ee9ng d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u01b0\u1edbc<\/em><\/p>\n<p style=\"text-align: justify\">T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau kinh doanh, \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 linh ho\u1ea1t \u00e1p d\u1ee5ng hai chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c k\u1ebft h\u1ee3p c\u1ea3 hai \u0111\u1ec3 c\u00f3 hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u. Hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c linh ho\u1ea1t v\u00e0 chi\u1ebfn l\u01b0\u1ee3c k\u00e9o s\u1ebd gi\u00fap c\u00e1c c\u00f4ng ty kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, m\u00e0 c\u00f2n duy tr\u00ec c\u1ea1nh tranh, th\u1ecb ph\u1ea7n v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong ng\u00e0nh.<\/p>\n<p>Ngu\u1ed3n: <a href=\"http:\/\/www.ckconitsha.com\/vn\/\">http:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c Puls &amp; Pult (chi\u1ebfn l\u01b0\u1ee3c k\u00e9o vs k\u00e9o) l\u00e0 hai chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 nhi\u1ec1u doanh nghi\u1ec7p ch\u1ecdn \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110\u1ed3ng th\u1eddi, g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, t\u1ea1o ra m\u1ed9t t\u00e2m l\u00fd t\u00f2 m\u00f2&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-3798","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/3798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=3798"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/3798\/revisions"}],"predecessor-version":[{"id":19905,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/3798\/revisions\/19905"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=3798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=3798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=3798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}