{"id":3489,"date":"2025-06-20T00:17:09","date_gmt":"2025-03-23T03:22:53","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=3489"},"modified":"2025-06-20T03:05:46","modified_gmt":"2025-06-19T20:05:46","slug":"personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/","title":{"rendered":"Personalization l\u00e0 g\u00ec? Xu h\u01b0\u1edbng &#8220;c\u00e1 nh\u00e2n h\u00f3a&#8221; trong k\u1ef7 nguy\u00ean AI"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Personalization_la_gi\" >Personalization l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Phan_biet_Personalization_va_Customization\" >Ph\u00e2n bi\u1ec7t Personalization v\u00e0 Customization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Vi_sao_Personalization_dang_la_xu_huong\" >V\u00ec sao Personalization \u0111ang l\u00e0 xu h\u01b0\u1edbng?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Gan_ket_khach_hang_tiem_nang\" >G\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Xay_dung_thuong_hieu\" >X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Tiet_kiem_chi_phi\" >Ti\u1ebft ki\u1ec7m chi ph\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Phuong_phap_trien_khai_chien_luoc_Personalization_Marketing_hieu_qua\" >Ph\u01b0\u01a1ng ph\u00e1p tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Personalization Marketing hi\u1ec7u qu\u1ea3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Thu_thap_du_lieu_Personalization\" >Thu th\u1eadp d\u1eef li\u1ec7u Personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Xay_dung_khung_Personalization_tong_quan\" >X\u00e2y d\u1ef1ng khung Personalization t\u1ed5ng quan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Trien_khai_theo_phan_khuc_khach_hang_phu_hop\" >Tri\u1ec3n khai theo ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Chon_kenh_trien_khai_Personalization\" >Ch\u1ecdn k\u00eanh tri\u1ec3n khai Personalization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Cac_chien_luoc_Marketing_ca_nhan_hoa_hieu_qua\" >C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u00e1 nh\u00e2n h\u00f3a hi\u1ec7u qu\u1ea3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Ca_nhan_hoa_theo_phan_khuc_khach_hang\" >C\u00e1 nh\u00e2n h\u00f3a theo ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Ca_nhan_hoa_theo_chan_dung_nguoi_mua_hang\" >C\u00e1 nh\u00e2n h\u00f3a theo ch\u00e2n dung ng\u01b0\u1eddi mua h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Ca_nhan_hoa_theo_cac_giai_doan_mua_hang\" >C\u00e1 nh\u00e2n h\u00f3a theo c\u00e1c giai \u0111o\u1ea1n mua h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Ca_nhan_hoa_theo_khach_hang_cu_the\" >C\u00e1 nh\u00e2n h\u00f3a theo kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Ca_nhan_hoa_cho_khach_hang_tiem_nang\" >C\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Nhung_thach_thuc_tu_Personalization\" >Nh\u1eefng th\u00e1ch th\u1ee9c t\u1eeb Personalization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Thu_thap_du_lieu_ma_khong_quay_roi_khach_hang\" >Thu th\u1eadp d\u1eef li\u1ec7u m\u00e0 kh\u00f4ng qu\u1ea5y r\u1ed1i kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Nham_dat_duoc_muc_do_tinh_te_phu_hop\" >Nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tinh t\u1ebf ph\u00f9 h\u1ee3p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Phan_bo_du_nguon_luc\" >Ph\u00e2n b\u1ed5 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Hoc_hoi_cac_chien_luoc_Personalization_Marketing_tu_thuong_hieu_lon\" >H\u1ecdc h\u1ecfi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Personalization Marketing t\u1eeb th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Personalization_cua_Oreo\" >Personalization c\u1ee7a Oreo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Personalization_cua_Netflix\" >Personalization c\u1ee7a Netflix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ckconitsha.com\/vn\/personalization-la-gi-xu-huong-ca-nhan-hoa-trong-ky-nguyen-ai\/#Personalization_cua_Spotify\" >Personalization c\u1ee7a Spotify<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">Trong th\u1eddi \u0111\u1ea1i s\u1ed1, khi th\u00f4ng tin tr\u00e0n lan v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn tr\u1edf n\u00ean v\u00f4 t\u1eadn, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng mong mu\u1ed1n nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. Vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong c\u00e1ch th\u1ee9c m\u00e0 c\u00e1c doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ec3 qua \u0111\u00f3, t\u0103ng l\u00f2ng trung th\u00e0nh v\u00e0 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u qu\u1ea3 b\u1ec1n v\u1eefng.<\/p>\n<h2 id=\"personalization-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Personalization_la_gi\"><\/span>Personalization l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Personalization (c\u00e1 nh\u00e2n h\u00f3a) l\u00e0 qu\u00e1 tr\u00ecnh \u0111i\u1ec1u ch\u1ec9nh c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n. Thay v\u00ec \u00e1p d\u1ee5ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p chung cho t\u1ea5t c\u1ea3, Personalization cho ph\u00e9p doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m ri\u00eang bi\u1ec7t cho t\u1eebng kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c, h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">Personalization th\u01b0\u1eddng d\u1ef1a tr\u00ean vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, bao g\u1ed3m th\u00f4ng tin v\u1ec1 h\u00e0nh vi mua s\u1eafm, l\u1ecbch s\u1eed duy\u1ec7t web, s\u1edf th\u00edch v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc. Ngo\u00e0i ra, th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 h\u1ecdc m\u00e1y (machine learning) v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ho\u1eb7c n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho t\u1eebng c\u00e1 nh\u00e2n.<\/p>\n<p style=\"text-align: justify\">Trong k\u1ef7 nguy\u00ean 4.0, c\u00e1 nh\u00e2n h\u00f3a \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n, t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"personalization l\u00e0 g\u00ec\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/1-personalization-la-gi.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Personalization l\u00e0 qu\u00e1 tr\u00ecnh \u0111i\u1ec1u ch\u1ec9nh c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, s\u1edf th\u00edch c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n<\/em><\/p>\n<h2 id=\"phan-biet-personalization-va-customization\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phan_biet_Personalization_va_Customization\"><\/span>Ph\u00e2n bi\u1ec7t Personalization v\u00e0 Customization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Khi c\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00e1 nh\u00e2n h\u00f3a. Hai thu\u1eadt ng\u1eef th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn trong ng\u1eef c\u1ea3nh n\u00e0y l\u00e0 Personalization v\u00e0 Customization. M\u1eb7c d\u00f9 c\u1ea3 hai \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0ng ch\u00fang c\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t.<\/p>\n<table align=\"center\" cellpadding=\"5\" cellspacing=\"1\" style=\"width:80%\">\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Ti\u00eau ch\u00ed<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Personalization (C\u00e1 nh\u00e2n h\u00f3a)<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Customization (T\u00f9y ch\u1ec9nh)<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">\u0110\u1ecbnh ngh\u0129a<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Personalization l\u00e0 qu\u00e1 tr\u00ecnh mang c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch, tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng c\u00e1 nh\u00e2n d\u1ef1a tr\u00ean vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Customization l\u00e0 qu\u00e1 tr\u00ecnh cung c\u1ea5p d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m theo y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Quy\u1ec1n ki\u1ec3m so\u00e1t<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">\u0110\u01b0\u1ee3c doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh theo s\u1edf th\u00edch c\u00e1 nh\u00e2n.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">D\u1eef li\u1ec7u s\u1eed d\u1ee5ng<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">S\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi, s\u1edf th\u00edch, l\u1ecbch s\u1eed ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t ho\u1eb7c thay \u0111\u1ed5i ph\u00f9 h\u1ee3p.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Kh\u00f4ng y\u00eau c\u1ea7u d\u1eef li\u1ec7u tr\u01b0\u1edbc \u0111\u00f3; ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec1u ch\u1ec9nh tr\u1ef1c ti\u1ebfp trong th\u1eddi gian th\u1ef1c.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">V\u00ed d\u1ee5<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Netflix t\u1ef1 \u0111\u1ed9ng \u0111\u1ec1 xu\u1ea5t c\u00e1c b\u1ed9 phim d\u1ef1a tr\u00ean l\u1ecbch s\u1eed xem c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Chi\u1ebfn d\u1ecbch Nike by You gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u1ef1 thi\u1ebft k\u1ebf m\u1eabu gi\u00e0y cho ri\u00eang m\u00ecnh ch\u1ec9 v\u1edbi v\u00e0i c\u00fa click chu\u1ed9t \u0111\u01a1n gi\u1ea3n.\u00a0<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">M\u1ee5c \u0111\u00edch ch\u00ednh<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng v\u00e0 li\u00ean t\u1ee5c.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng s\u1ef1 linh ho\u1ea1t trong vi\u1ec7c t\u00f9y ch\u1ec9nh tr\u1ea3i nghi\u1ec7m.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">T\u00ednh c\u00e1 nh\u00e2n h\u00f3a<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Cao &#8211; tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ri\u00eang cho t\u1eebng ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Trung b\u00ecnh &#8211; tr\u1ea3i nghi\u1ec7m d\u1ef1a tr\u00ean s\u1ef1 l\u1ef1a ch\u1ecdn chung c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<h2 id=\"vi-sao-personalization-dang-la-xu-huong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Vi_sao_Personalization_dang_la_xu_huong\"><\/span>V\u00ec sao Personalization \u0111ang l\u00e0 xu h\u01b0\u1edbng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Vi\u1ec7c \u00e1p d\u1ee5ng Personalization kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u00e1ng k\u1ec3, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3 id=\"gan-ket-khach-hang-tiem-nang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Gan_ket_khach_hang_tiem_nang\"><\/span>G\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Theo m\u1ed9t th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean Forbes, 81% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch c\u00e1c c\u00f4ng ty cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a v\u00e0 91% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u00e0 \u01b0u \u0111\u00e3i c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1edf th\u00edch c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y Personalization kh\u00f4ng ch\u1ec9 t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">Thay v\u00ec g\u1eedi c\u00e1c th\u00f4ng \u0111i\u1ec7p chung chung, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c s\u00e1ng t\u1ea1o n\u1ed9i dung c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a t\u1eebng ng\u01b0\u1eddi. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng ngay t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u.<\/p>\n<h3 id=\"xay-dung-thuong-hieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Xay_dung_thuong_hieu\"><\/span>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Th\u00f4ng qua kh\u1ea3o s\u00e1t th\u1ed1ng k\u00ea v\u1ec1 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng n\u0103m 2022, 73% kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i ri\u00eang c\u1ee7a h\u1ecd. C\u00f3 th\u1ec3 th\u1ea5y, mong mu\u1ed1n \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0 s\u1ef1 tin t\u01b0\u1edfng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p style=\"text-align: justify\">Trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay, vi\u1ec7c \u00e1p d\u1ee5ng Personalization v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch Marketing kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p th\u1ec3 hi\u1ec7n s\u1ef1 \u201cl\u1eafng nghe\u201d c\u1ee7a m\u00ecnh v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o ra \u0111i\u1ec3m kh\u00e1c bi\u1ec7t \u0111\u1ed9c \u0111\u00e1o m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f3 c\u00f3 th\u1ec3 sao ch\u00e9p \u0111\u01b0\u1ee3c. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, t\u0103ng l\u00f2ng trung th\u00e0nh, c\u1ee7ng c\u1ed1 s\u1ef1 g\u1eafn k\u1ebft, n\u00e2ng cao uy t\u00edn v\u00e0 t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c v\u1edbi c\u00f4ng ch\u00fang.\u00a0<\/p>\n<h3 id=\"tiet-kiem-chi-phi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tiet_kiem_chi_phi\"><\/span>Ti\u1ebft ki\u1ec7m chi ph\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1eb7c d\u00f9 vi\u1ec7c tri\u1ec3n khai Personalization \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u, nh\u01b0ng v\u1ec1 l\u00e2u d\u00e0i, n\u00f3 gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m \u0111\u00e1ng k\u1ec3 chi ph\u00ed. Thay v\u00ec ti\u00eau t\u1ed1n ngu\u1ed3n l\u1ef1c v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ea1i tr\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3, Personalization cho ph\u00e9p nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c h\u01a1n, t\u1eeb \u0111\u00f3 gi\u1ea3m thi\u1ec3u l\u00e3ng ph\u00ed v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch. Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng Personalization c\u00f3 th\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 chi ti\u00eau Marketing l\u00ean \u0111\u1ebfn 30% v\u00e0 gi\u1ea3m 50% chi ph\u00ed \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"t\u1ea7m quan tr\u1ecdng c\u1ee7a personalization\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/2-loi-ich-cua-personalization.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Vi\u1ec7c th\u1ef1c hi\u1ec7n Personalization \u0111\u00fang c\u00e1ch s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed Marketing<\/em><\/p>\n<h2 id=\"phuong-phap-trien-khai-chien-luoc-personalization-marketing-hieu-qua\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phuong_phap_trien_khai_chien_luoc_Personalization_Marketing_hieu_qua\"><\/span>Ph\u01b0\u01a1ng ph\u00e1p tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Personalization Marketing hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Thu th\u1eadp d\u1eef li\u1ec7u Personalization<\/li>\n<li>X\u00e2y d\u1ef1ng khung Personalization t\u1ed5ng quan<\/li>\n<li>Tri\u1ec3n khai theo ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p<\/li>\n<li>Ch\u1ecdn k\u00eanh tri\u1ec3n khai Personalization<\/li>\n<\/ol>\n<h3 id=\"thu-thap-du-lieu-personalization\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thu_thap_du_lieu_Personalization\"><\/span>Thu th\u1eadp d\u1eef li\u1ec7u Personalization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi mua s\u1eafm tr\u1ef1c tuy\u1ebfn, t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (Social Media), ph\u1ea3n h\u1ed3i t\u1eeb Email Marketing, l\u1ecbch s\u1eed giao d\u1ecbch v\u00e0 nghi\u00ean c\u1ee9u nh\u00e2n kh\u1ea9u h\u1ecdc.\u00a0<\/p>\n<p style=\"text-align: justify\">C\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb trang web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, h\u1ec7 th\u1ed1ng CRM ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 cung c\u1ea5p th\u00f4ng tin v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng. Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u to\u00e0n di\u1ec7n gi\u00fap x\u00e2y d\u1ef1ng m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o n\u1ec1n t\u1ea3ng cho ho\u1ea1t \u0111\u1ed9ng Personalization ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<h3 id=\"xay-dung-khung-personalization-tong-quan\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Xay_dung_khung_Personalization_tong_quan\"><\/span>X\u00e2y d\u1ef1ng khung Personalization t\u1ed5ng quan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Sau khi thu th\u1eadp v\u00e0 li\u00ean k\u1ebft \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin v\u1ec1 d\u1eef li\u1ec7u, doanh nghi\u1ec7p c\u1ea7n b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 h\u1ee3p nh\u1ea5t v\u1ec1 h\u1ed3 s\u01a1 c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng. Khung n\u00e0y l\u00e0 b\u1ea3n k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c, x\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c m\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd tri\u1ec3n khai c\u00e1 nh\u00e2n h\u00f3a \u1edf t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (Customer Journey).\u00a0<\/p>\n<p style=\"text-align: justify\">Khung t\u1ed5ng quan bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m ch\u1ea1m (touchpoints), t\u1eeb vi\u1ec7c thu h\u00fat, t\u01b0\u01a1ng t\u00e1c, \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, n\u00f3 c\u0169ng bao g\u1ed3m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u00f9y ch\u1ec9nh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u1edf t\u1eebng giai \u0111o\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u00e1ng t\u1ea1o n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a (Content Personalization), s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a (Product Personalization),&#8230;<\/p>\n<h3 id=\"trien-khai-theo-phan-khuc-khach-hang-phu-hop\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Trien_khai_theo_phan_khuc_khach_hang_phu_hop\"><\/span>Tri\u1ec3n khai theo ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Thay v\u00ec \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c chung, vi\u1ec7c tri\u1ec3n khai Personalization theo t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u h\u01a1n. M\u1ed7i ph\u00e2n kh\u00fac \u0111\u00f2i h\u1ecfi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Personalization ri\u00eang bi\u1ec7t, nh\u1eb1m t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p, ch\u1ea1m \u0111\u00fang n\u1ed7i \u0111au (Pain Point), nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align: justify\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a quy tr\u00ecnh n\u00e0y, t\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ebfn vi\u1ec7c tinh ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n<h3 id=\"chon-kenh-trien-khai-personalization\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chon_kenh_trien_khai_Personalization\"><\/span>Ch\u1ecdn k\u00eanh tri\u1ec3n khai Personalization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Vi\u1ec7c ch\u1ecdn k\u00eanh ph\u00f9 h\u1ee3p cho chi\u1ebfn l\u01b0\u1ee3c Personalization l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 qua \u0111\u00fang k\u00eanh m\u00e0 h\u1ecd \u01b0a th\u00edch. C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng t\u1eeb Email, Social Media, trang web \u0111\u1ebfn \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, \u0111\u1ec1u c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang c\u1ea7n \u0111\u01b0\u1ee3c khai th\u00e1c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u, doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh v\u00e0 k\u1ebft h\u1ee3p nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a t\u1ea7m \u1ea3nh h\u01b0\u1edfng. Trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n, vi\u1ec7c gi\u00e1m s\u00e1t li\u00ean t\u1ee5c th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 m\u1edf email, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft. \u0110\u1ec3 qua \u0111\u00f3, doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u00f3 ti\u1ec1m n\u0103ng cao v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"ph\u01b0\u01a1ng ph\u00e1p tri\u1ec3n khai personalization\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/3-phuong-phap-trien-khai-personalization.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>\u0110\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 thu th\u1eadp k\u1ef9 v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/em><\/p>\n<h2 id=\"cac-chien-luoc-marketing-ca-nhan-hoa-hieu-qua\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cac_chien_luoc_Marketing_ca_nhan_hoa_hieu_qua\"><\/span>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u00e1 nh\u00e2n h\u00f3a hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"ca-nhan-hoa-theo-phan-khuc-khach-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ca_nhan_hoa_theo_phan_khuc_khach_hang\"><\/span>C\u00e1 nh\u00e2n h\u00f3a theo ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Gi\u1ed1ng nh\u01b0 m\u1ed9t th\u1ee3 may t\u00e0i ba, doanh nghi\u1ec7p c\u00f3 th\u1ec3 &#8220;may \u0111o&#8221; nh\u1eefng th\u00f4ng \u0111i\u1ec7p marketing v\u1eeba v\u1eb7n v\u1edbi t\u1eebng &#8220;kh\u00e1ch h\u00e0ng&#8221; c\u1ee5 th\u1ec3. B\u1eb1ng vi\u1ec7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c s\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch Marketing m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi t\u1eebng ph\u00e2n kh\u00fac, t\u1eeb \u0111\u00f3 t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3 id=\"ca-nhan-hoa-theo-chan-dung-nguoi-mua-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ca_nhan_hoa_theo_chan_dung_nguoi_mua_hang\"><\/span>C\u00e1 nh\u00e2n h\u00f3a theo ch\u00e2n dung ng\u01b0\u1eddi mua h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">C\u00e1 nh\u00e2n h\u00f3a theo ch\u00e2n dung ng\u01b0\u1eddi mua h\u00e0ng (buyer persona) l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn chi ti\u1ebft h\u01a1n, t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 \u0111\u1ea1i di\u1ec7n cho c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1eeb \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 Content Marketing ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ch\u00e2n dung, gi\u00fap t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<h3 id=\"ca-nhan-hoa-theo-cac-giai-doan-mua-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ca_nhan_hoa_theo_cac_giai_doan_mua_hang\"><\/span>C\u00e1 nh\u00e2n h\u00f3a theo c\u00e1c giai \u0111o\u1ea1n mua h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng minh, t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p nh\u1eefng th\u00f4ng tin v\u00e0 tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p nh\u1ea5t cho kh\u00e1ch h\u00e0ng t\u1ea1i t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh mua s\u1eafm. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf m\u1ed7i giai \u0111o\u1ea1n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng th\u00f4ng \u0111i\u1ec7p v\u00e0 n\u1ed9i dung c\u00f3 kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c cao, t\u1eeb \u0111\u00f3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c: \u1ede giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng m\u1edbi b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd, doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c n\u1ed9i dung chia s\u1ebb v\u00e0\u00a0gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc c\u01a1 b\u1ea3n.\u00a0\u00a0<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Giai \u0111o\u1ea1n xem x\u00e9t: Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 s\u1ea3n ph\u1ea9m, h\u1ecd s\u1ebd b\u1eaft \u0111\u1ea7u so s\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1c nhau. L\u00fac n\u00e0y, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 g\u1eedi Email v\u1edbi \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, l\u1eddi m\u1eddi tham gia h\u1ed9i th\u1ea3o, Workshop tr\u1ef1c tuy\u1ebfn ho\u1eb7c demo s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed s\u1ebd r\u1ea5t h\u1eefu \u00edch. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c t\u1ea1o ra c\u00e1c n\u1ed9i dung so s\u00e1nh s\u1ea3n ph\u1ea9m ho\u1eb7c cung c\u1ea5p c\u00e1c \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan t\u1eeb ng\u01b0\u1eddi d\u00f9ng kh\u00e1c c\u0169ng gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh: \u0110\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t giao d\u1ecbch, doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p th\u00eam nh\u1eefng th\u00f4ng tin \u0111\u1ea3m b\u1ea3o nh\u01b0 b\u1ea3o h\u00e0nh, ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 ho\u1eb7c c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00e1c. Vi\u1ec7c t\u1ea1o ra m\u1ed9t c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch c\u0169ng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng.<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"ca-nhan-hoa-theo-khach-hang-cu-the\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ca_nhan_hoa_theo_khach_hang_cu_the\"><\/span>C\u00e1 nh\u00e2n h\u00f3a theo kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">C\u00e1 nh\u00e2n h\u00f3a theo kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n \u0111\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh t\u1ed1i \u0111a. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c g\u1eedi c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua s\u1eafm, t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch Email Marketing v\u1edbi n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a theo t\u00ean v\u00e0 s\u1edf th\u00edch c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng.<\/p>\n<h3 id=\"ca-nhan-hoa-cho-khach-hang-tiem-nang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ca_nhan_hoa_cho_khach_hang_tiem_nang\"><\/span>C\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, chi\u1ebfn l\u01b0\u1ee3c Personalization c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c thu th\u1eadp th\u00f4ng tin v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ngay t\u1eeb nh\u1eefng t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u ti\u00ean. Th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean trang web, n\u1ed9i dung h\u1ecd \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c, ho\u1eb7c c\u00e1c ph\u1ea3n h\u1ed3i t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"c\u00e1c chi\u1ebfn l\u01b0\u1ee3c personalization\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/4-cac-chien-luoc-personalization.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nDoanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a theo t\u1eebng nh\u00f3m ch\u00e2n dung kh\u00e1ch h\u00e0ng kh\u00e1c nhau<\/em><\/p>\n<h2 id=\"nhung-thach-thuc-tu-personalization\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Nhung_thach_thuc_tu_Personalization\"><\/span>Nh\u1eefng th\u00e1ch th\u1ee9c t\u1eeb Personalization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Thu th\u1eadp d\u1eef li\u1ec7u m\u00e0 kh\u00f4ng qu\u1ea5y r\u1ed1i kh\u00e1ch h\u00e0ng<\/li>\n<li>Nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tinh t\u1ebf ph\u00f9 h\u1ee3p<\/li>\n<li>Ph\u00e2n b\u1ed5 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c<\/li>\n<\/ol>\n<h3 id=\"thu-thap-du-lieu-ma-khong-quay-roi-khach-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thu_thap_du_lieu_ma_khong_quay_roi_khach_hang\"><\/span>Thu th\u1eadp d\u1eef li\u1ec7u m\u00e0 kh\u00f4ng qu\u1ea5y r\u1ed1i kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Khi k\u1ef9 thu\u1eadt s\u1ed1 gia t\u0103ng, quy\u1ec1n ri\u00eang t\u01b0 kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c b\u1ea3o m\u1eadt hay t\u00ecnh tr\u1ea1ng l\u1eeba \u0111\u1ea3o kh\u1eafp n\u01a1i, vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Personalization tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n v\u1edbi c\u00e1c doanh nghi\u1ec7p. Theo \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch tinh t\u1ebf m\u00e0 kh\u00f4ng x\u00e2m ph\u1ea1m quy\u1ec1n ri\u00eang t\u01b0 hay g\u00e2y ra c\u1ea3m gi\u00e1c kh\u00f3 ch\u1ecbu cho kh\u00e1ch h\u00e0ng<\/p>\n<p style=\"text-align: justify\">Vi\u1ec7c y\u00eau c\u1ea7u qu\u00e1 nhi\u1ec1u th\u00f4ng tin ho\u1eb7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00f4ng minh b\u1ea1ch c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n quy tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch minh b\u1ea1ch, ch\u1ec9 khi c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd r\u00f5 r\u00e0ng t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng th\u1ee9c t\u01b0\u01a1ng t\u00e1c t\u1ef1 nguy\u1ec7n nh\u01b0 kh\u1ea3o s\u00e1t, \u01b0u \u0111\u00e3i ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/p>\n<h3 id=\"nham-dat-duoc-muc-do-tinh-te-phu-hop\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Nham_dat_duoc_muc_do_tinh_te_phu_hop\"><\/span>Nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tinh t\u1ebf ph\u00f9 h\u1ee3p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Personalization l\u00e0 m\u1ed9t con dao hai l\u01b0\u1ee1i, n\u1ebfu qu\u00e1 m\u1ee9c, n\u00f3 c\u00f3 th\u1ec3 g\u00e2y ra ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f4ng tho\u1ea3i m\u00e1i, t\u1ea1o t\u00e2m l\u00fd b\u1ecb theo d\u00f5i ho\u1eb7c th\u1eadm ch\u00ed b\u1ecb l\u1ee3i d\u1ee5ng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 tinh t\u1ebf, doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Personalization. Thay v\u00ec d\u1ed3n d\u1eadp g\u1eedi nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a, vi\u1ec7c l\u1ef1a ch\u1ecdn th\u00f4ng tin n\u00e0o n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0 c\u00e1ch th\u1ee9c tr\u00ecnh b\u00e0y th\u00f4ng tin \u0111\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c x\u1eed l\u00fd m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o.<\/p>\n<h3 id=\"phan-bo-du-nguon-luc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phan_bo_du_nguon_luc\"><\/span>Ph\u00e2n b\u1ed5 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3 l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn trong Personalization, \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 \u0111\u00fang m\u1ee9c v\u00e0o nh\u00e2n s\u1ef1, t\u00e0i ch\u00ednh v\u00e0 th\u1eddi gian. C\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 x\u1eed l\u00fd d\u1eef li\u1ec7u, nh\u01b0ng doanh nghi\u1ec7p v\u1eabn ph\u1ea3i hi\u1ec3u r\u00f5 d\u1eef li\u1ec7u n\u00e0o quan tr\u1ecdng v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c n\u1eafm b\u1eaft s\u1ef1 s\u1eb5n s\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng trong vi\u1ec7c chia s\u1ebb th\u00f4ng tin v\u00e0 th\u1eddi \u0111i\u1ec3m g\u1eedi th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<p style=\"text-align: justify\">Vi\u1ec7c theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch c\u0169ng c\u1ea7n s\u1ef1 can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi, \u0111\u1ea3m b\u1ea3o r\u1eb1ng ngu\u1ed3n l\u1ef1c \u0111\u01b0\u1ee3c t\u1eadp trung v\u00e0o c\u00e1c k\u00eanh hi\u1ec7u qu\u1ea3 nh\u1ea5t. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00f4ng ngh\u1ec7 v\u00e0 chuy\u00ean m\u00f4n nh\u00e2n s\u1ef1 l\u00e0 ch\u00eca kh\u00f3a cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Personalization. N\u1ebfu kh\u00f4ng, chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 th\u1ea5t b\u1ea1i, g\u00e2y l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean v\u00e0 m\u1ea5t l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"th\u00e1ch th\u1ee9c t\u1eeb personalization\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/5-thach-thuc-tu-personalization.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nN\u00ean thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch minh b\u1ea1ch \u0111\u1ec3 t\u0103ng s\u1ef1 uy t\u00edn<\/em><\/p>\n<h2 id=\"hoc-hoi-cac-chien-luoc-personalization-marketing-tu-thuong-hieu-lon\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Hoc_hoi_cac_chien_luoc_Personalization_Marketing_tu_thuong_hieu_lon\"><\/span>H\u1ecdc h\u1ecfi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Personalization Marketing t\u1eeb th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Personalization c\u1ee7a Oreo<\/li>\n<li>Personalization c\u1ee7a Netflix<\/li>\n<li>Personalization c\u1ee7a Spotify<\/li>\n<\/ol>\n<h3 id=\"personalization-cua-oreo\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Personalization_cua_Oreo\"><\/span>Personalization c\u1ee7a Oreo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">V\u1edbi slogan \u201cXoay b\u00e1nh &#8211; N\u1ebfm kem &#8211; Ch\u1ea5m s\u1eefa\u201d, Oreo \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ec3 k\u1ebft n\u1ed1i v\u00e0 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y ti\u1ebfp t\u1ee5c tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<p style=\"text-align: justify\">N\u0103m 2018, Oreo Vi\u1ec7t Nam ra m\u1eaft chi\u1ebfn d\u1ecbch #\u0110\u1ed9iOreo v\u1edbi s\u1ef1 tham gia c\u1ee7a S\u01a1n T\u00f9ng MTP. TVC d\u00e0i 23 gi\u00e2y v\u1eeba th\u1ec3 hi\u1ec7n c\u00e1ch \u0103n b\u00e1nh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a nam ngh\u1ec7 s\u0129 khi \u0103n b\u00e1nh v\u1eeba k\u00eau g\u1ecdi ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o c\u00e1ch \u0103n b\u00e1nh theo phong c\u00e1ch ri\u00eang. Chi\u1ebfn d\u1ecbch nhanh ch\u00f3ng t\u1ea1o n\u00ean &#8220;l\u00e0n s\u00f3ng&#8221; tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi tham gia.<\/p>\n<p style=\"text-align: justify\">Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, v\u00e0o m\u00f9a l\u1ec5 h\u1ed9i g\u1ea7n cu\u1ed1i n\u0103m 2020, Oreo gi\u1edbi thi\u1ec7u OREOiD, m\u1ed9t website cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ef1 thi\u1ebft k\u1ebf b\u00e1nh Oreo theo s\u1edf th\u00edch c\u00e1 nh\u00e2n nh\u01b0 thay \u0111\u1ed5i l\u1edbp kem ph\u1ee7 ho\u1eb7c v\u0103n b\u1ea3n v\u00e0o chi\u1ebfc b\u00e1nh. Chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 ti\u1ebfp t\u1ee5c k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd gi\u1eefa Oreo v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n<h3 id=\"personalization-cua-netflix\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Personalization_cua_Netflix\"><\/span>Personalization c\u1ee7a Netflix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Netflix l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. N\u1ec1n t\u1ea3ng n\u00e0y s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean th\u00f3i quen xem phim, \u0111\u00e1nh gi\u00e1 v\u00e0 c\u00e1c t\u01b0\u01a1ng t\u00e1c kh\u00e1c \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c g\u1ee3i \u00fd n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a t\u1eebng ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/p>\n<p style=\"text-align: justify\">Netflix kh\u00f4ng ch\u1ec9 c\u00e1 nh\u00e2n h\u00f3a danh s\u00e1ch phim v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh m\u00e0 c\u00f2n t\u00f9y ch\u1ec9nh h\u00ecnh \u1ea3nh thu nh\u1ecf (thumbnails) c\u1ee7a c\u00e1c b\u1ed9 phim sao cho h\u1ea5p d\u1eabn nh\u1ea5t \u0111\u1ed1i v\u1edbi m\u1ed7i ng\u01b0\u1eddi d\u00f9ng. B\u1eb1ng c\u00e1ch t\u1ea1o ra tr\u1ea3i nghi\u1ec7m gi\u1ea3i tr\u00ed \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00e1 nh\u00e2n h\u00f3a s\u00e2u s\u1eafc, Netflix \u0111\u00e3 gi\u1eef ch\u00e2n h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 bi\u1ebfn c\u00e1 nh\u00e2n h\u00f3a th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh.<\/p>\n<h3 id=\"personalization-cua-spotify\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Personalization_cua_Spotify\"><\/span>Personalization c\u1ee7a Spotify<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Spotify \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng nghe nh\u1ea1c tr\u1ef1c tuy\u1ebfn h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi nh\u1edd chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng minh. M\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a Spotify l\u00e0 &#8220;Discover Weekly&#8221; m\u1ed9t danh s\u00e1ch ph\u00e1t (playlist) \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng h\u00e0ng tu\u1ea7n d\u1ef1a tr\u00ean s\u1edf th\u00edch nghe nh\u1ea1c c\u1ee7a t\u1eebng ng\u01b0\u1eddi d\u00f9ng. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n h\u1ecdc m\u00e1y (machine learning), Spotify ph\u00e2n t\u00edch d\u1eef li\u1ec7u nghe nh\u1ea1c v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c b\u00e0i h\u00e1t m\u1edbi m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u00edch.\u00a0<\/p>\n<p style=\"text-align: justify\">Ngo\u00e0i ra, Spotify c\u00f2n t\u1ea1o ra c\u00e1c playlist c\u00e1 nh\u00e2n h\u00f3a nh\u01b0 &#8220;Daily Mix&#8221; v\u00e0 &#8220;Wrapped&#8221; gi\u00fap ng\u01b0\u1eddi d\u00f9ng nh\u00ecn l\u1ea1i h\u00e0nh tr\u00ecnh \u00e2m nh\u1ea1c c\u1ee7a h\u1ecd trong su\u1ed1t n\u0103m qua. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n h\u00f3a s\u00e2u s\u1eafc v\u1edbi t\u1eebng ng\u01b0\u1eddi d\u00f9ng, gi\u1eef ch\u00e2n h\u1ecd tr\u00ean n\u1ec1n t\u1ea3ng l\u00e2u d\u00e0i.<\/p>\n<p style=\"text-align: justify\">B\u1eb1ng c\u00e1ch hi\u1ec3u s\u00e2u s\u1eafc nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, th\u00fac \u0111\u1ea9y s\u1ef1 g\u1eafn k\u1ebft v\u00e0 l\u00f2ng trung th\u00e0nh. Tuy nhi\u00ean, \u0111\u1ec3 th\u00e0nh c\u00f4ng, Personalization c\u1ea7n \u0111\u01b0\u1ee3c tri\u1ec3n khai m\u1ed9t c\u00e1ch tinh t\u1ebf v\u00e0 hi\u1ec7u qu\u1ea3, v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn v\u00e0 s\u1ef1 nh\u1ea1y b\u00e9n c\u1ee7a con ng\u01b0\u1eddi. Vi\u1ec7c \u1ee9ng d\u1ee5ng xu h\u01b0\u1edbng n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y c\u00e0ng c\u1ea1nh tranh.<\/p>\n<p>Ngu\u1ed3n: <a href=\"http:\/\/www.ckconitsha.com\/vn\/\">http:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i s\u1ed1, khi th\u00f4ng tin tr\u00e0n lan v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn tr\u1edf n\u00ean v\u00f4 t\u1eadn, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng mong mu\u1ed1n nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. Vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong c\u00e1ch th\u1ee9c m\u00e0 c\u00e1c&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-3489","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/3489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=3489"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/3489\/revisions"}],"predecessor-version":[{"id":19603,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/3489\/revisions\/19603"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=3489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=3489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=3489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}