{"id":3410,"date":"2025-06-19T21:42:27","date_gmt":"2025-03-23T01:41:13","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=3410"},"modified":"2025-06-20T02:05:09","modified_gmt":"2025-06-19T19:05:09","slug":"btl-below-the-line-va-atl-above-the-line-la-gi-btl-hay-atl","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/btl-below-the-line-va-atl-above-the-line-la-gi-btl-hay-atl\/","title":{"rendered":"BTL (Below the line) v\u00e0 ATL (Above the line) l\u00e0 g\u00ec? BTL hay ATL?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/btl-below-the-line-va-atl-above-the-line-la-gi-btl-hay-atl\/#ATL_la_gi\" >ATL l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/btl-below-the-line-va-atl-above-the-line-la-gi-btl-hay-atl\/#hinh_thuc\" >h\u00ecnh th\u1ee9c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/btl-below-the-line-va-atl-above-the-line-la-gi-btl-hay-atl\/#Muc_dich\" >M\u1ee5c \u0111\u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/btl-below-the-line-va-atl-above-the-line-la-gi-btl-hay-atl\/#Cach_do_luong_hieu_qua\" >C\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/btl-below-the-line-va-atl-above-the-line-la-gi-btl-hay-atl\/#BTL_la_gi\" >BTL l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/btl-below-the-line-va-atl-above-the-line-la-gi-btl-hay-atl\/#hinh_thuc-2\" >h\u00ecnh th\u1ee9c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/btl-below-the-line-va-atl-above-the-line-la-gi-btl-hay-atl\/#Muc_dich-2\" >M\u1ee5c \u0111\u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/btl-below-the-line-va-atl-above-the-line-la-gi-btl-hay-atl\/#Cach_do_luong_hieu_qua-2\" >C\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/btl-below-the-line-va-atl-above-the-line-la-gi-btl-hay-atl\/#So_sanh_ATL_va_BTL_trong_tiep_thi\" >So s\u00e1nh ATL v\u00e0 BTL trong ti\u1ebfp th\u1ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/btl-below-the-line-va-atl-above-the-line-la-gi-btl-hay-atl\/#Toi_co_nen_su_dung_ATL_hoac_BTL_khong\" >T\u00f4i c\u00f3 n\u00ean s\u1eed d\u1ee5ng ATL ho\u1eb7c BTL kh\u00f4ng?<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">Ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u00e0nh c\u00f4ng. Cu\u1ed1i c\u00f9ng, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng hai chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ch\u00ednh: ATL v\u00e0 BTL.<\/p>\n<h2 id=\"atl-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"ATL_la_gi\"><\/span>ATL l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">ATL (tr\u00ean ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb d\u00e0nh ri\u00eang \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u r\u1ed9ng th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a ATL l\u00e0 k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng, kh\u00f4ng ch\u1ec9 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n m\u00e0 c\u00f2n cho c\u1ed9ng \u0111\u1ed3ng. V\u1edbi ATL, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 t\u1ea1o ra h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n<h3 id=\"hinh-thuc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"hinh_thuc\"><\/span>h\u00ecnh th\u1ee9c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, c\u00e1c c\u00f4ng ty ph\u1ea3i li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi l\u1ed1i s\u1ed1ng v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1eb7c d\u00f9 ATL t\u1ed3n t\u1ea1i v\u00e0 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn nhi\u1ec1u n\u0103m tr\u01b0\u1edbc, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0 in \u1ea5n, truy\u1ec1n h\u00ecnh v\u00e0 \u0111\u00e0i ph\u00e1t thanh \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u1eabn \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: justify\">C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng chung \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ATL l\u00e0: <\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>TV: M\u1eb7c d\u00f9 qu\u1ea3ng c\u00e1o tr\u00ean TV th\u01b0\u1eddng \u0111\u1eaft ti\u1ec1n, nh\u01b0ng ch\u00fang thu h\u00fat r\u1ea5t nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd v\u00e0 gi\u00fap t\u0103ng c\u01b0\u1eddng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng. TVC c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng \u0111\u1ecba ph\u01b0\u01a1ng, qu\u1ed1c gia ho\u1eb7c qu\u1ed1c t\u1ebf theo m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>In \u1ea5n: M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n n\u00e0y l\u00e0 \u0111\u1ec3 tham gia nhanh ch\u00f3ng v\u00e0 r\u1ed9ng r\u00e3i v\u1edbi m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3. M\u1eb7c d\u00f9 ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nhi\u1ec1u th\u1eadp k\u1ef7, s\u1ef1 thay \u0111\u1ed5i trong vi\u1ec7c truy c\u1eadp n\u1ed9i dung b\u1eb1ng internet \u0111\u00e3 l\u00e0m gi\u1ea3m \u0111\u00e1ng k\u1ec3 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o in trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify\">\n<p>\u0110\u00e0i ph\u00e1t thanh: M\u1eb7c d\u00f9 \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o l\u00e2u \u0111\u1eddi nh\u1ea5t, nh\u01b0ng n\u00f3 v\u1eabn hi\u1ec7u qu\u1ea3. Ph\u00e1t s\u00f3ng kh\u00f4ng ch\u1ec9 gi\u00fap g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u00e0 c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho h\u1ecd h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c. Ngo\u00e0i ra, qu\u1ea3ng c\u00e1o trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t s\u00f3ng c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi quy m\u00f4, t\u1eeb \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ebfn qu\u1ed1c t\u1ebf, \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p m\u1edf r\u1ed9ng c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd. <\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"ATL l\u00e0 g\u00ec\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/atl-la-gi.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5\/th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua ATL c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty thu h\u00fat kh\u00e1n gi\u1ea3 l\u1edbn<\/em><\/p>\n<h3 id=\"doi-tuong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Muc_dich\"><\/span>M\u1ee5c \u0111\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Tr\u00ean tr\u1ef1c tuy\u1ebfn (ATL) l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn, bao g\u1ed3m to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng ho\u1eb7c h\u1ea7u h\u1ebft ch\u00fang. C\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ATL th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;\u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ea1i ch\u00fang&#8221;, t\u1ee9c l\u00e0, m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng b\u1ea5t k\u1ec3 m\u1ed9t t\u00ednh n\u0103ng c\u1ee5 th\u1ec3. <\/p>\n<p style=\"text-align: justify\">Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ch\u1ee7 y\u1ebfu nh\u1eb1m m\u1ee5c \u0111\u00edch thi\u1ebft l\u1eadp v\u00e0 c\u1ee7ng c\u1ed1 h\u1ec7 th\u1ed1ng nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u, n\u00e2ng cao nh\u1eadn th\u1ee9c v\u00e0 t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c cho th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u00f4ng qua ATL, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 thu h\u00fat m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, do \u0111\u00f3 t\u1ea1o ra \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb trong t\u01b0\u01a1ng lai.<\/p>\n<h3 id=\"cach-thuc-do-luong-hieu-qua\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cach_do_luong_hieu_qua\"><\/span>C\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch ATL \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, c\u00e1c doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh sau:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>B\u1ea3o hi\u1ec3m (ph\u1ea1m vi b\u1ea3o hi\u1ec3m): \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp th\u00f4ng tin chi\u1ebfn d\u1ecbch. Ph\u1ea1m vi b\u1ea3o hi\u1ec3m r\u1ed9ng h\u01a1n, kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00e0ng cao, do \u0111\u00f3 c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u1ea7n su\u1ea5t (t\u1ea7n s\u1ed1 xu\u1ea5t hi\u1ec7n): T\u1ea7n su\u1ea5t c\u1ee7a tin nh\u1eafn qu\u1ea3ng c\u00e1o \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. T\u1ea7n su\u1ea5t cao c\u00f3 th\u1ec3 gi\u00fap t\u0103ng c\u01b0\u1eddng th\u00f4ng tin trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0ng c\u0169ng c\u1ea7n xem x\u00e9t tr\u00e1nh &#8220;qu\u00e1 t\u1ea3i th\u00f4ng tin&#8221; d\u1eabn \u0111\u1ebfn t\u1ea5n c\u00f4ng.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u1ed5ng s\u1ed1 \u0111i\u1ec3m x\u1ebfp h\u1ea1ng (GRP): GRP l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng chung v\u1ec1 s\u1ef1 xu\u1ea5t hi\u1ec7n v\u00e0 s\u1ed1 l\u01b0\u1ee3ng b\u1ea3o hi\u1ec3m gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. GRP \u0111\u01b0\u1ee3c nh\u00e2n v\u1edbi t\u1ea7n s\u1ed1 \u0111\u1ec3 hi\u1ec3u to\u00e0n di\u1ec7n v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a kh\u00f4ng gian mua v\u00e0 th\u1eddi gian qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng.<\/p>\n<\/li>\n<\/ul>\n<h2 id=\"btl-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"BTL_la_gi\"><\/span>BTL l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">BTL (b\u00ean d\u01b0\u1edbi tr\u1ef1c tuy\u1ebfn) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o c\u00e1c m\u1ee5c ti\u00eau nh\u1eafm m\u1ee5c ti\u00eau ph\u1ea1m vi tr\u1ef1c ti\u1ebfp nh\u1ecf h\u01a1n, c\u00e1 nh\u00e2n h\u00f3a h\u01a1n cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u0103ng doanh s\u1ed1, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng ho\u1eb7c th\u00fac \u0111\u1ea9y c\u00e1c h\u00e0nh \u0111\u1ed9ng mua s\u1eafm t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng.<\/p>\n<h3 id=\"hinh-thuc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"hinh_thuc-2\"><\/span>h\u00ecnh th\u1ee9c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">C\u00e1c ho\u1ea1t \u0111\u1ed9ng BTL th\u01b0\u1eddng bao g\u1ed3m c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, PR, ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp (ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp), ti\u1ebfp th\u1ecb \u0111i\u1ec3m b\u00e1n h\u00e0ng (ti\u1ebfp th\u1ecb th\u01b0\u01a1ng m\u1ea1i), ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 (nh\u01b0 ti\u1ebfp th\u1ecb qua email, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, SEO, &#8230;). C\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y th\u01b0\u1eddng c\u00f3 c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u00f4ng qua c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 b\u00e1n h\u00e0ng. <\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"BTL l\u00e0 g\u00ec\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/btl-la-gi.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>BTL l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o h\u00ecnh th\u1ee9c giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/em><\/p>\n<h3 id=\"doi-tuong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Muc_dich-2\"><\/span>M\u1ee5c \u0111\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">BTL t\u1eadp trung v\u00e0o c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a d\u00e2n s\u1ed1, th\u00f3i quen, t\u00ednh c\u00e1ch, s\u1edf th\u00edch, &#8230; BTL \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ch\u1ee7 y\u1ebfu \u1edf c\u1ea5p \u0111\u1ed9 vi m\u00f4 v\u00ec n\u00f3 li\u00ean quan \u0111\u1ebfn c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, kh\u00f4ng ph\u1ea3i ATL. <\/p>\n<h3 id=\"cach-thuc-do-luong-hieu-qua\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cach_do_luong_hieu_qua-2\"><\/span>C\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">C\u00e1c chi\u1ebfn d\u1ecbch BTL th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng c\u00e1ch thu th\u1eadp c\u00e1c s\u1ed1 li\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>S\u1ef1 tham gia (Ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c): M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u00e0ng cao, n\u00f3 c\u00e0ng h\u1ea5p d\u1eabn v\u00e0 c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Chuy\u1ec3n \u0111\u1ed5i (t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i): \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u c\u1ed1t l\u00f5i \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng BTL, v\u00ec n\u00f3 ph\u1ea3n \u00e1nh tr\u1ef1c ti\u1ebfp kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c giai \u0111o\u1ea1n quan t\u00e2m sang c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t CTR): l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 xem qu\u1ea3ng c\u00e1o v\u00e0 quy\u1ebft \u0111\u1ecbnh nh\u1ea5p v\u00e0o li\u00ean k\u1ebft (li\u00ean k\u1ebft) ho\u1eb7c qu\u1ea3ng c\u00e1o bi\u1ec3u ng\u1eef. Ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 s\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a th\u00f4ng tin qu\u1ea3ng c\u00e1o v\u00e0 kh\u00e1ch h\u00e0ng ch\u00fa \u00fd \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p (CPC &#8211; Chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p): CPC l\u00e0 s\u1ed1 li\u1ec7u chi ph\u00ed m\u00e0 doanh nghi\u1ec7p ph\u1ea3i tr\u1ea3 cho m\u1ed7i l\u1ea7n nh\u1ea5p c\u1ee7a qu\u1ea3ng c\u00e1o. CPC th\u1ea5p h\u01a1n c\u00f3 ngh\u0129a l\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch v\u00e0 cho ph\u00e9p nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd.<\/p>\n<\/li>\n<\/ul>\n<h2 id=\"so-sanh-atl-va-btl-trong-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"So_sanh_ATL_va_BTL_trong_tiep_thi\"><\/span>So s\u00e1nh ATL v\u00e0 BTL trong ti\u1ebfp th\u1ecb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">So s\u00e1nh gi\u1eefa ATL v\u00e0 BTL kh\u00f4ng ch\u1ec9 gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1eebng ph\u01b0\u01a1ng ph\u00e1p m\u00e0 c\u00f2n gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh gi\u1eefa ATL v\u00e0 BTL<\/p>\n<table align=\"center\" cellpadding=\"5\" cellspacing=\"1\" style=\"width:80%\">\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">ti\u00eau chu\u1ea9n<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">BTL (b\u00ean d\u01b0\u1edbi tr\u1ef1c tuy\u1ebfn)<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">ATL (tr\u00ean tr\u1ef1c tuy\u1ebfn)<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">s\u1ef1 \u0111\u1ecbnh ngh\u0129a<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Tr\u1ecdng t\u00e2m c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">C\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang \u0111\u1ec3 thu h\u00fat m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">C\u00e1ch s\u1eed d\u1ee5ng<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">\u0110i\u1ec3m b\u00e1n h\u00e0ng ti\u1ebfp th\u1ecb qua email, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, khuy\u1ebfn m\u00e3i, s\u1ef1 ki\u1ec7n, PR, ti\u1ebfp th\u1ecb.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">TV, \u0111\u00e0i ph\u00e1t thanh, b\u00e1o, b\u1ea3ng qu\u1ea3ng c\u00e1o, t\u1ea1p ch\u00ed, r\u1ea1p chi\u1ebfu phim.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Ph\u01b0\u01a1ng ph\u00e1p ch\u1ee7 \u0111\u1ec1<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">M\u1ed9t kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, m\u1ed9t ph\u00e2n kh\u00fac h\u1eb9p d\u1ef1a tr\u00ean h\u00e0nh vi, l\u1ee3i \u00edch, nh\u00e2n kh\u1ea9u h\u1ecdc.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">C\u00f4ng ch\u00fang l\u00e0 r\u1ed9ng r\u00e3i b\u1ea5t k\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">tr\u1ecb gi\u00e1<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Th\u00f4ng th\u01b0\u1eddng v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n, t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1ecf v\u00e0 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Chi ph\u00ed cao l\u00e0 cao do kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u1edbn c\u1ea7n thi\u1ebft b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">M\u1ee5c ti\u00eau<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">T\u1ea1o c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">C\u1ea3i thi\u1ec7n nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh r\u1ed9ng v\u00e0 t\u1ea1o ra nh\u1eefng k\u1ef7 ni\u1ec7m trong tr\u00e1i tim c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">D\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng b\u1eb1ng c\u00e1c s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3 nh\u01b0 t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, doanh s\u1ed1.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">C\u00e1c ph\u00e9p \u0111o tr\u1ef1c ti\u1ebfp kh\u00f3 kh\u0103n th\u01b0\u1eddng d\u1ef1a tr\u00ean c\u00e1c s\u1ed1 li\u1ec7u gi\u00e1n ti\u1ebfp nh\u01b0 nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 quan \u0111i\u1ec3m.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">C\u00e1 nh\u00e2n h\u00f3a<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Cao, tin nh\u1eafn v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo nhu c\u1ea7u v\u00e0 l\u1ee3i \u00edch c\u1ee7a t\u1eebng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Th\u1ea5p, th\u00f4ng tin ph\u1ed5 bi\u1ebfn l\u00e0 ph\u00f9 h\u1ee3p cho c\u00f4ng ch\u00fang.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Th\u1eddi gian ph\u1ea3n h\u1ed3i<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng th\u01b0\u1eddng x\u1ea3y ra nhanh ch\u00f3ng, c\u00f3 l\u1ebd ngay sau khi chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c tri\u1ec3n khai.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1eadm v\u00e0 kh\u00f3 d\u1ef1 \u0111o\u00e1n t\u00f9y thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea7n su\u1ea5t ngo\u1ea1i h\u00ecnh.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">s\u00e1ng t\u1ea1o<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Th\u01b0\u1eddng t\u1eadp trung v\u00e0o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u00e1 nh\u00e2n v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o trong c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a th\u00f4ng tin th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">K\u1ebft qu\u1ea3 c\u1ea7n thi\u1ebft<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">T\u0103ng doanh s\u1ed1 v\u00e0 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">X\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed c\u00f4ng ch\u00fang.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">V\u00ed d\u1ee5<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">T\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111i\u1ec3m b\u00e1n h\u00e0ng, t\u1ed5 ch\u1ee9c gi\u1edbi thi\u1ec7u s\u1ef1 ki\u1ec7n v\u00e0 g\u1eedi email \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi tr\u00ean c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o l\u1edbn.<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<h2 id=\"nen-su-dung-atl-hay-btl\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Toi_co_nen_su_dung_ATL_hoac_BTL_khong\"><\/span>T\u00f4i c\u00f3 n\u00ean s\u1eed d\u1ee5ng ATL ho\u1eb7c BTL kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng ATL ho\u1eb7c BTL ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch, kh\u00e1ch h\u00e0ng, ng\u00e2n s\u00e1ch v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. M\u1ed7i c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 nh\u1eefng l\u1ee3i th\u1ebf ri\u00eang v\u00e0 s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau.<\/p>\n<p style=\"text-align: justify\">N\u1ebfu m\u1ed9t c\u00f4ng ty mu\u1ed1n t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn, ATL l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin r\u1ed9ng r\u00e3i h\u01a1n th\u00f4ng qua \u0111\u00e0i ph\u00e1t thanh, b\u00e1o, truy\u1ec1n h\u00ecnh v\u00e0 c\u00e1c k\u00eanh kh\u00e1c. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c ti\u1ebfn h\u00e0nh c\u00e1c s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u1edbn. Tuy nhi\u00ean, \u0111\u1ec3 th\u1ef1c hi\u1ec7n ATL, c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 ch\u00ednh x\u00e1c c\u00e1c ng\u00e2n s\u00e1ch v\u00e0 kh\u00f3 kh\u0103n.<\/p>\n<p style=\"text-align: justify\">Thay v\u00e0o \u0111\u00f3, n\u1ebfu m\u1ee5c ti\u00eau l\u00e0 tr\u1ef1c ti\u1ebfp t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, h\u00e3y th\u00fac \u0111\u1ea9y c\u00e1c bi\u1ec7n ph\u00e1p mua h\u00e0ng ngay l\u1eadp t\u1ee9c ho\u1eb7c thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, th\u00ec BTL s\u1ebd l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p. BTL cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 th\u00f4ng qua c\u00e1c k\u00eanh tr\u1ef1c ti\u1ebfp, ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/p>\n<p style=\"text-align: justify\">V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c ho\u1ea1t \u0111\u1ed9ng ATL truy\u1ec1n th\u1ed1ng ng\u00e0y nay kh\u00f4ng c\u00f2n \u0111\u1ea3m b\u1ea3o k\u1ebft qu\u1ea3 d\u1ef1 ki\u1ebfn \u200b\u200bt\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c BTL khi c\u00e1c doanh nghi\u1ec7p t\u00ecm ki\u1ebfm s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align: justify\">Tr\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u doanh nghi\u1ec7p ch\u1ecdn k\u1ebft h\u1ee3p ATL v\u00e0 BTL (th\u00f4ng qua d\u00f2ng) \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u1ea3 hai ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eadn th\u1ee9c r\u1ed9ng r\u00e3i v\u1eeba t\u1ea1o ra c\u00e1c t\u01b0\u01a1ng t\u00e1c s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, m\u1ed9t chi\u1ebfn d\u1ecbch kh\u1edfi \u0111\u1ed9ng s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi ATL \u0111\u1ec3 gi\u1edbi thi\u1ec7u r\u1ed9ng r\u00e3i s\u1ea3n ph\u1ea9m cho c\u00f4ng ch\u00fang v\u00e0 sau \u0111\u00f3 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng BTL \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng v\u00e0 l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. T\u00f9y thu\u1ed9c v\u00e0o c\u00e1c m\u1ee5c ti\u00eau v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee5 th\u1ec3, c\u00e1c c\u00f4ng ty n\u00ean xem x\u00e9t c\u1ea9n th\u1eadn vi\u1ec7c ch\u1ecdn c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"ATL ho\u1eb7c BTL\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/atl-hay-btl.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>TTL (th\u00f4ng qua d\u00f2ng) l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p ATL v\u00e0 BTL<\/em><\/p>\n<p style=\"text-align: justify\">Cho d\u00f9 \u0111\u00f3 l\u00e0 BTL hay ATL, c\u1ea3 hai chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1u \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng. BTL mang \u0111\u1ebfn s\u1ef1 t\u01b0\u01a1ng t\u00e1c s\u00e2u s\u1eafc v\u00e0 hi\u1ec7u \u1ee9ng tr\u1ef1c ti\u1ebfp, v\u00e0 ATL c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p m\u1edf r\u1ed9ng \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd v\u00e0 t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1ef1 l\u1ef1a ch\u1ecdn ho\u1eb7c k\u1ebft h\u1ee3p c\u1ee7a hai ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty.<\/p>\n<p>Ngu\u1ed3n: <a href=\"http:\/\/www.ckconitsha.com\/vn\/\">http:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u00e0nh c\u00f4ng. Cu\u1ed1i c\u00f9ng, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng hai chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ch\u00ednh: ATL v\u00e0 BTL. ATL l\u00e0 g\u00ec? ATL (tr\u00ean ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb d\u00e0nh&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-3410","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/3410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=3410"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/3410\/revisions"}],"predecessor-version":[{"id":19586,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/3410\/revisions\/19586"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=3410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=3410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=3410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}