{"id":3118,"date":"2025-03-23T04:10:51","date_gmt":"2025-03-22T21:10:51","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=3118"},"modified":"2025-06-19T08:34:26","modified_gmt":"2025-06-19T01:34:26","slug":"scamper-la-gi-cach-len-y-tuong-va-ap-dung-scamper","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/scamper-la-gi-cach-len-y-tuong-va-ap-dung-scamper\/","title":{"rendered":"SCAMPER l\u00e0 g\u00ec? C\u00e1ch l\u00ean \u00fd t\u01b0\u1edfng v\u00e0 \u00e1p d\u1ee5ng SCAMPER"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/scamper-la-gi-cach-len-y-tuong-va-ap-dung-scamper\/#SCAMPER_la_gi\" >SCAMPER l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/scamper-la-gi-cach-len-y-tuong-va-ap-dung-scamper\/#Cac_yeu_to_trong_mo_hinh_SCAMPER\" >C\u00e1c y\u1ebfu t\u1ed1 trong m\u00f4 h\u00ecnh SCAMPER<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/scamper-la-gi-cach-len-y-tuong-va-ap-dung-scamper\/#Substitute_%E2%80%93_Thay_the\" >Substitute &#8211; Thay th\u1ebf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/scamper-la-gi-cach-len-y-tuong-va-ap-dung-scamper\/#Combine_%E2%80%93_Ket_hop\" >Combine &#8211; K\u1ebft h\u1ee3p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/scamper-la-gi-cach-len-y-tuong-va-ap-dung-scamper\/#Adapt_%E2%80%93_Thich_nghi\" >Adapt &#8211; Th\u00edch nghi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/scamper-la-gi-cach-len-y-tuong-va-ap-dung-scamper\/#Modify_%E2%80%93_Sua_doi\" >Modify &#8211; S\u1eeda \u0111\u1ed5i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/scamper-la-gi-cach-len-y-tuong-va-ap-dung-scamper\/#Put_to_Other_User_%E2%80%93_Su_dung_cho_muc_dich_khac\" >Put to Other User &#8211; S\u1eed d\u1ee5ng cho m\u1ee5c \u0111\u00edch kh\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/scamper-la-gi-cach-len-y-tuong-va-ap-dung-scamper\/#Eliminate_%E2%80%93_Loai_bo\" >Eliminate &#8211; Lo\u1ea1i b\u1ecf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/scamper-la-gi-cach-len-y-tuong-va-ap-dung-scamper\/#Rearrange_%E2%80%93_Thay_doi_thu_tu\" >Rearrange &#8211; Thay \u0111\u1ed5i th\u1ee9 t\u1ef1<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/scamper-la-gi-cach-len-y-tuong-va-ap-dung-scamper\/#Cach_ung_dung_SCAMPER_vao_kinh_doanh\" >C\u00e1ch \u1ee9ng d\u1ee5ng SCAMPER v\u00e0o kinh doanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/scamper-la-gi-cach-len-y-tuong-va-ap-dung-scamper\/#Vi_du_ve_ap_dung_mo_hinh_SCAMPER\" >V\u00ed d\u1ee5 v\u1ec1 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh SCAMPER<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/scamper-la-gi-cach-len-y-tuong-va-ap-dung-scamper\/#Cac_luu_y_khi_ung_dung_SCAMPER\" >C\u00e1c l\u01b0u \u00fd khi \u1ee9ng d\u1ee5ng SCAMPER<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">Trong m\u1ed9t th\u1ebf gi\u1edbi lu\u00f4n v\u1eadn \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh kh\u00f4ng ng\u1eebng, vi\u1ec7c t\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi, \u0111\u1ed9c \u0111\u00e1o l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a m\u1ecdi t\u1ed5 ch\u1ee9c. SCAMPER l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p s\u00e1ng t\u1ea1o, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p trong vi\u1ec7c \u0111\u1ed5i m\u1edbi\/c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n d\u1ecbch v\u1ee5 v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a m\u00ecnh \u1edf m\u1ecdi kh\u00eda c\u1ea1nh.\u00a0<\/p>\n<h2 id=\"scamper-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"SCAMPER_la_gi\"><\/span>SCAMPER l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">SCAMPER l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng m\u1edbi v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 th\u00f4ng qua vi\u1ec7c g\u1ee3i \u00fd c\u00e1c c\u00e2u h\u1ecfi theo b\u1ea3y y\u1ebfu t\u1ed1: Substitute (Thay th\u1ebf), Combine (K\u1ebft h\u1ee3p), Adapt (Th\u00edch nghi), Modify (Bi\u1ebfn \u0111\u1ed5i), Put to another use (S\u1eed d\u1ee5ng v\u1edbi m\u1ee5c \u0111\u00edch kh\u00e1c), Eliminate (Lo\u1ea1i b\u1ecf), v\u00e0 Rearrange (S\u1eafp x\u1ebfp l\u1ea1i). Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap kh\u01a1i g\u1ee3i s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 t\u00ecm ra nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi m\u1ebb trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c kinh doanh, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"scamper l\u00e0 g\u00ec\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/10\/1-scamper-la-gi.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>SCAMPER l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p t\u01b0 duy s\u00e1ng t\u1ea1o, cho ph\u00e9p con ng\u01b0\u1eddi ti\u1ebfp c\u1eadn nh\u1eefng \u00fd t\u01b0\u1edfng v\u00e0 s\u00e1ng ki\u1ebfn t\u1eeb nh\u1eefng kh\u00eda c\u1ea1nh kh\u00e1c nhau<\/em><\/p>\n<p style=\"text-align: justify\">SCAMPER \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb nh\u1eefng nguy\u00ean t\u1eafc c\u1ee7a nh\u00e0 t\u01b0 t\u01b0\u1edfng s\u00e1ng t\u1ea1o Alex Osborn &#8211; \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a t\u1eadp \u0111o\u00e0n BBDO, ng\u01b0\u1eddi \u0111\u00e3 gi\u1edbi thi\u1ec7u ph\u01b0\u01a1ng ph\u00e1p Brainstorming. V\u00e0o n\u0103m 1971, Bob Eberle &#8211; M\u1ed9t nh\u00e0 gi\u00e1o d\u1ee5c ng\u01b0\u1eddi M\u1ef9 \u0111\u00e3 m\u1edf r\u1ed9ng v\u00e0 h\u1ec7 th\u1ed1ng h\u00f3a nh\u1eefng \u00fd t\u01b0\u1edfng n\u00e0y th\u00e0nh m\u00f4 h\u00ecnh SCAMPER, v\u1edbi m\u1ee5c ti\u00eau gi\u00fap m\u1ecdi ng\u01b0\u1eddi d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt t\u01b0 duy s\u00e1ng t\u1ea1o trong th\u1ef1c ti\u1ec5n. T\u1eeb \u0111\u00f3, SCAMPER \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn trong nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 Marketing, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, gi\u00e1o d\u1ee5c,&#8230;<\/p>\n<h2 id=\"cac-yeu-to-trong-mo-hinh-scamper\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_trong_mo_hinh_SCAMPER\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 trong m\u00f4 h\u00ecnh SCAMPER<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"c\u00e1c y\u1ebfu t\u1ed1 m\u00f4 h\u00ecnh scamper\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/10\/2-cac-yeu-to-trong-scamper.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nM\u00f4 h\u00ecnh SCAMPER l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p b\u1edfi 7 y\u1ebfu t\u1ed1 kh\u00e1c nhau<\/em><\/p>\n<h3 id=\"substitute-thay-the\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Substitute_%E2%80%93_Thay_the\"><\/span>Substitute &#8211; Thay th\u1ebf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Thay th\u1ebf l\u00e0 qu\u00e1 tr\u00ecnh xem x\u00e9t li\u1ec7u c\u00f3 th\u1ec3 thay \u0111\u1ed5i m\u1ed9t ph\u1ea7n ho\u1eb7c to\u00e0n b\u1ed9 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay quy tr\u00ecnh b\u1eb1ng m\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c m\u00e0 v\u1eabn gi\u1eef nguy\u00ean ho\u1eb7c n\u00e2ng cao hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c thay th\u1ebf v\u1eadt li\u1ec7u, th\u00e0nh ph\u1ea7n ho\u1eb7c c\u00f4ng ngh\u1ec7 \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/p>\n<p style=\"text-align: justify\">M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra cho y\u1ebfu t\u1ed1 Substitute nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 thay th\u1ebf th\u00e0nh ph\u1ea7n, nguy\u00ean li\u1ec7u n\u00e0o trong s\u1ea3n ph\u1ea9m kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 thay th\u1ebf quy tr\u00ecnh ho\u1eb7c c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t n\u00e0o \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">Ai ho\u1eb7c \u0111i\u1ec1u g\u00ec c\u00f3 th\u1ec3 thay th\u1ebf vai tr\u00f2 hi\u1ec7n t\u1ea1i trong m\u00f4 h\u00ecnh kinh doanh c\u1ee7a ch\u00fang ta?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 thay th\u1ebf c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">Nh\u1eefng vai tr\u00f2 ho\u1eb7c quy tr\u00ecnh n\u00e0o trong t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thay th\u1ebf ho\u1eb7c c\u1ea3i ti\u1ebfn?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u00fd t\u01b0\u1edfng n\u00e0y cho c\u00e1c d\u1ef1 \u00e1n kh\u00e1c kh\u00f4ng?<\/li>\n<\/ul>\n<h3 id=\"combine-ket-hop\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Combine_%E2%80%93_Ket_hop\"><\/span>Combine &#8211; K\u1ebft h\u1ee3p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Y\u1ebfu t\u1ed1 &#8220;k\u1ebft h\u1ee3p&#8221; t\u1eadp trung v\u00e0o vi\u1ec7c k\u1ebft h\u1ee3p hai ho\u1eb7c nhi\u1ec1u y\u1ebfu t\u1ed1 hi\u1ec7n c\u00f3 \u0111\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c gi\u1ea3i ph\u00e1p ho\u00e0n to\u00e0n m\u1edbi. M\u1ee5c ti\u00eau l\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o th\u00f4ng qua vi\u1ec7c g\u1ed9p nh\u1eefng g\u00ec \u0111ang c\u00f3 \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n.\u00a0<\/p>\n<p style=\"text-align: justify\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p hai ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m th\u00e0nh m\u1ed9t \u0111\u1ec3 t\u0103ng s\u1ef1 ti\u1ec7n l\u1ee3i cho ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c k\u1ebft h\u1ee3p hai d\u1ecbch v\u1ee5 \u0111\u1ec3 cung c\u1ea5p m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng to\u00e0n di\u1ec7n h\u01a1n. K\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 hi\u1ec7n c\u00f3 c\u00f3 th\u1ec3 gi\u00fap t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 t\u1ea1o ra c\u00e1c gi\u00e1 tr\u1ecb m\u1edbi.<\/p>\n<p style=\"text-align: justify\">M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi m\u1edf h\u01b0\u1edbng d\u1eabn nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, quy tr\u00ecnh ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00e1c kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">Th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m di\u1ec5n ra s\u1ef1 ki\u1ec7n, workshop c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 thay \u0111\u1ed5i th\u00e0nh ph\u1ea7n n\u00e0o \u0111\u1ec3 gi\u1ea3m chi ph\u00ed ho\u1eb7c t\u0103ng t\u00ednh th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 c\u00f4ng ngh\u1ec7 ho\u1eb7c quy tr\u00ecnh n\u00e0o m\u1edbi c\u00f3 th\u1ec3 thay th\u1ebf c\u00f4ng ngh\u1ec7\/quy tr\u00ecnh hi\u1ec7n t\u1ea1i kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 thay th\u1ebf nguy\u00ean li\u1ec7u ho\u1eb7c v\u1eadt li\u1ec7u n\u00e0o \u0111\u1ec3 l\u00e0m s\u1ea3n ph\u1ea9m b\u1ec1n h\u01a1n ho\u1eb7c ti\u1ebft ki\u1ec7m h\u01a1n kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 thay \u0111\u1ed5i ph\u01b0\u01a1ng ph\u00e1p cung c\u1ea5p d\u1ecbch v\u1ee5 ho\u1eb7c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 ph\u1ea7n n\u00e0o c\u1ee7a quy tr\u00ecnh s\u1ea3n xu\u1ea5t\/d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thay th\u1ebf \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a th\u1eddi gian v\u00e0 n\u0103ng su\u1ea5t kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i ho\u1eb7c k\u00eanh b\u00e1n h\u00e0ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 thay \u0111\u1ed5i thi\u1ebft k\u1ebf ho\u1eb7c h\u00ecnh d\u00e1ng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ea1o s\u1ef1 m\u1edbi m\u1ebb v\u00e0 thu h\u00fat h\u01a1n kh\u00f4ng?<\/li>\n<\/ul>\n<h3 id=\"adapt-thich-nghi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Adapt_%E2%80%93_Thich_nghi\"><\/span>Adapt &#8211; Th\u00edch nghi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Th\u00edch nghi trong SCAMPER l\u00e0 qu\u00e1 tr\u00ecnh \u0111i\u1ec1u ch\u1ec9nh v\u00e0 \u00e1p d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00e3 th\u00e0nh c\u00f4ng trong ng\u1eef c\u1ea3nh n\u00e0y v\u00e0o m\u1ed9t t\u00ecnh hu\u1ed1ng kh\u00e1c nh\u1eb1m c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u1ea3i ph\u00e1p. Thay v\u00ec t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0\u00a0<\/p>\n<p style=\"text-align: justify\">M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u1ef1c h\u00e0nh nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nh\u1eefng c\u1ea3i ti\u1ebfn t\u1eeb ng\u00e0nh kh\u00e1c v\u00e0o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ph\u1ee5c v\u1ee5 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi ho\u1eb7c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u1edbi kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 t\u00ednh n\u0103ng ho\u1eb7c ph\u1ea7n n\u00e0o c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 t\u0103ng t\u00ednh ti\u1ec7n \u00edch ho\u1eb7c d\u1ec5 s\u1eed d\u1ee5ng kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 thay \u0111\u1ed5i ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn ho\u1eb7c giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh theo y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 ho\u1eb7c ch\u00ednh s\u00e1ch thanh to\u00e1n \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 th\u00edch nghi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c xu h\u01b0\u1edbng m\u1edbi ho\u1eb7c thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh quy tr\u00ecnh l\u00e0m vi\u1ec7c \u0111\u1ec3 th\u00edch nghi t\u1ed1t h\u01a1n v\u1edbi c\u00f4ng ngh\u1ec7 m\u1edbi ho\u1eb7c thay \u0111\u1ed5i trong ng\u00e0nh kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 y\u1ebfu t\u1ed1 n\u00e0o c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ec3 th\u00edch nghi v\u1edbi c\u00e1c quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt ho\u1eb7c ti\u00eau chu\u1ea9n m\u00f4i tr\u01b0\u1eddng m\u1edbi kh\u00f4ng?<\/li>\n<\/ul>\n<h3 id=\"modify-sua-doi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Modify_%E2%80%93_Sua_doi\"><\/span>Modify &#8211; S\u1eeda \u0111\u1ed5i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">S\u1eeda \u0111\u1ed5i l\u00e0 qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i m\u1ed9t y\u1ebfu t\u1ed1 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c t\u1ea1o ra phi\u00ean b\u1ea3n m\u1edbi. Y\u1ebfu t\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ch\u1ec9nh s\u1eeda nh\u1ecf m\u00e0 c\u00f2n c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c m\u1edf r\u1ed9ng ho\u1eb7c thu nh\u1ecf c\u00e1c \u0111\u1eb7c t\u00ednh, quy m\u00f4 c\u1ee7a s\u1ea3n ph\u1ea9m. Ch\u1eb3ng h\u1ea1n nh\u01b0, vi\u1ec7c thay \u0111\u1ed5i k\u00edch th\u01b0\u1edbc c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c vi\u1ec7c c\u1ea3i ti\u1ebfn t\u00ednh n\u0103ng \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m. \u0110\u1ec3 qua \u0111\u00f3 gi\u00fap cho s\u1ea3n ph\u1ea9m lu\u00f4n m\u1edbi m\u1ebb v\u00e0 \u0111\u00e1p \u1ee9ng t\u1ed1t nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: justify\">C\u00e1c c\u00e2u h\u1ecfi gi\u00fap \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u1eeda \u0111\u1ed5i ph\u00f9 h\u1ee3p cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5:<\/p>\n<ul>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u00ednh n\u0103ng n\u00e0o c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 s\u1eeda \u0111\u1ed5i thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m \u0111\u1ec3 n\u00e2ng cao t\u00ednh c\u00f4ng th\u00e1i h\u1ecdc v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh k\u00edch th\u01b0\u1edbc, tr\u1ecdng l\u01b0\u1ee3ng ho\u1eb7c h\u00ecnh d\u00e1ng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u0103ng t\u00ednh di \u0111\u1ed9ng v\u00e0 ti\u1ec7n d\u1ee5ng kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 thay \u0111\u1ed5i th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ed9 b\u1ec1n ho\u1eb7c kh\u1ea3 n\u0103ng v\u1eadn h\u00e0nh c\u1ee7a s\u1ea3n ph\u1ea9m kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 ch\u1ec9nh s\u1eeda quy tr\u00ecnh s\u1ea3n xu\u1ea5t \u0111\u1ec3 gi\u1ea3m thi\u1ec3u l\u00e3ng ph\u00ed v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 chu\u1ed7i cung \u1ee9ng kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 n\u00e2ng c\u1ea5p t\u00ednh n\u0103ng ph\u1ea7n m\u1ec1m ho\u1eb7c giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u0103ng t\u00ednh linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 tinh ch\u1ec9nh c\u1ea5u h\u00ecnh s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ho\u1eb7c m\u00f4 h\u00ecnh kinh doanh \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng hi\u1ec7n t\u1ea1i kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 thay \u0111\u1ed5i bao b\u00ec ho\u1eb7c nh\u00e3n hi\u1ec7u \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00f4ng?<\/li>\n<\/ul>\n<h3 id=\"put-to-other-user-su-dung-cho-muc-dich-khac\"><span class=\"ez-toc-section\" id=\"Put_to_Other_User_%E2%80%93_Su_dung_cho_muc_dich_khac\"><\/span>Put to Other User &#8211; S\u1eed d\u1ee5ng cho m\u1ee5c \u0111\u00edch kh\u00e1c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Y\u1ebfu t\u1ed1 n\u00e0y khuy\u1ebfn kh\u00edch vi\u1ec7c t\u00ecm c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 cho nh\u1eefng m\u1ee5c \u0111\u00edch kh\u00e1c bi\u1ec7t so v\u1edbi \u00fd \u0111\u1ecbnh ban \u0111\u1ea7u. Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 nh\u1eefng c\u00f4ng d\u1ee5ng kh\u00e1c m\u00e0 n\u00f3 c\u00f3 th\u1ec3 mang l\u1ea1i.\u00a0<\/p>\n<p style=\"text-align: justify\">C\u00e1c c\u00e2u h\u1ecfi v\u00ed d\u1ee5 nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho m\u1ee5c \u0111\u00edch kh\u00e1c kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi n\u00e0o c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0y kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1c kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 t\u00ednh n\u0103ng n\u00e0o c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c kh\u00e1c kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c bi\u1ebfn \u0111\u1ed5i \u0111\u1ec3 ph\u1ee5c v\u1ee5 m\u1ed9t nhu c\u1ea7u ho\u00e0n to\u00e0n kh\u00e1c kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m trong \u0111i\u1ec1u ki\u1ec7n ho\u1eb7c m\u00f4i tr\u01b0\u1eddng kh\u00e1c kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0y c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p v\u1edbi m\u1ed9t m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng ho\u00e0n to\u00e0n m\u1edbi \u0111\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m n\u00e0y trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c t\u00ecnh hu\u1ed1ng m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y ch\u01b0a t\u1eebng ngh\u0129 \u0111\u1ebfn kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0y \u0111\u1ec3 h\u1ed7 tr\u1ee3 m\u1ed9t quy tr\u00ecnh kh\u00e1c trong doanh nghi\u1ec7p kh\u00f4ng?<\/li>\n<\/ul>\n<h3 id=\"eliminate-loai-bo\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Eliminate_%E2%80%93_Loai_bo\"><\/span>Eliminate &#8211; Lo\u1ea1i b\u1ecf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Lo\u1ea1i b\u1ecf l\u00e0 qu\u00e1 tr\u00ecnh xem x\u00e9t vi\u1ec7c g\u1ee1 b\u1ecf nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00f4ng c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u00e0m cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01a1n gi\u1ea3n h\u01a1n, tinh g\u1ecdn h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 lo\u1ea1i b\u1ecf nh\u1eefng y\u1ebfu t\u1ed1 l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb ho\u1eb7c khi\u1ebfn s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p kh\u00f4ng c\u1ea7n thi\u1ebft. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c lo\u1ea1i b\u1ecf kh\u00f4ng ch\u1ec9 t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t m\u00e0 c\u00f2n l\u00e0m t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1edd t\u00ednh ti\u1ec7n l\u1ee3i.<\/p>\n<p style=\"text-align: justify\">M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi v\u00ed d\u1ee5:<\/p>\n<ul>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf b\u1ed9 ph\u1eadn ho\u1eb7c th\u00e0nh ph\u1ea7n n\u00e0o c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ee9c n\u0103ng ch\u00ednh kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 y\u1ebfu t\u1ed1 n\u00e0o c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p ho\u1eb7c kh\u00f4ng mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 b\u01b0\u1edbc n\u00e0o trong quy tr\u00ecnh s\u1ea3n xu\u1ea5t ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c lo\u1ea1i b\u1ecf \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf t\u00ednh n\u0103ng n\u00e0o c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng \u00edt s\u1eed d\u1ee5ng kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf b\u1ea5t k\u1ef3 quy tr\u00ecnh ho\u1eb7c th\u1ee7 t\u1ee5c n\u00e0o \u0111\u1ec3 gi\u1ea3m b\u1edbt s\u1ef1 ph\u1ee9c t\u1ea1p ho\u1eb7c t\u1ed1i gi\u1ea3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 ph\u1ea7n n\u00e0o c\u1ee7a s\u1ea3n ph\u1ea9m \u0111ang l\u00e0m t\u0103ng chi ph\u00ed m\u00e0 kh\u00f4ng th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf b\u1ea5t k\u1ef3 th\u00e0nh ph\u1ea7n v\u1eadt li\u1ec7u n\u00e0o \u0111\u1ec3 l\u00e0m cho s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng h\u01a1n kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf b\u1ea5t k\u1ef3 y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt n\u00e0o m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 d\u1ecbch v\u1ee5 b\u1ed5 sung n\u00e0o c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf m\u00e0 kh\u00f4ng l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb t\u1ed5ng th\u1ec3 kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf ho\u1eb7c gi\u1ea3m thi\u1ec3u c\u00e1c r\u00e0o c\u1ea3n trong qu\u00e1 tr\u00ecnh mua h\u00e0ng \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m d\u1ec5 d\u00e0ng h\u01a1n cho kh\u00e1ch h\u00e0ng kh\u00f4ng?<\/li>\n<\/ul>\n<h3 id=\"rearrange-thay-doi-thu-tu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Rearrange_%E2%80%93_Thay_doi_thu_tu\"><\/span>Rearrange &#8211; Thay \u0111\u1ed5i th\u1ee9 t\u1ef1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Thay \u0111\u1ed5i th\u1ee9 t\u1ef1 l\u00e0 y\u1ebfu t\u1ed1 cu\u1ed1i c\u00f9ng trong SCAMPER, t\u1eadp trung v\u00e0o vi\u1ec7c thay \u0111\u1ed5i tr\u1eadt t\u1ef1 ho\u1eb7c c\u1ea5u tr\u00fac c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh \u0111\u1ec3 t\u00ecm ra c\u00e1ch ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n. N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c thay \u0111\u1ed5i th\u1ee9 t\u1ef1 c\u1ee7a c\u00e1c b\u01b0\u1edbc trong quy tr\u00ecnh ho\u1eb7c s\u1eafp x\u1ebfp l\u1ea1i c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00f3 n\u00ean thay \u0111\u1ed5i th\u1ee9 t\u1ef1 c\u1ee7a ch\u00fang kh\u00f4ng, ng\u01b0\u1eddi l\u00ean \u00fd t\u01b0\u1edfng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c c\u00e2u h\u1ecfi nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 thay \u0111\u1ed5i th\u1ee9 t\u1ef1 c\u00e1c b\u01b0\u1edbc trong quy tr\u00ecnh s\u1ea3n xu\u1ea5t\/d\u1ecbch v\u1ee5 \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 s\u1eafp x\u1ebfp l\u1ea1i c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 thay \u0111\u1ed5i th\u1ee9 t\u1ef1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 b\u01b0\u1edbc n\u00e0o trong quy tr\u00ecnh hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean \u0111\u1ea7u \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 thay \u0111\u1ed5i th\u1ee9 t\u1ef1 trong qu\u00e1 tr\u00ecnh cung \u1ee9ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed ho\u1eb7c th\u1eddi gian giao h\u00e0ng kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 thay \u0111\u1ed5i th\u1ee9 t\u1ef1 s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao h\u01a1n kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 thay \u0111\u1ed5i th\u1ee9 t\u1ef1 ho\u1eb7c c\u1ea5u tr\u00fac c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 l\u00e0m n\u00f3 d\u1ec5 s\u1eed d\u1ee5ng h\u01a1n kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 s\u1eafp x\u1ebfp l\u1ea1i c\u00e1c giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u0103ng t\u1ed1c \u0111\u1ed9 \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 th\u1ec3 thay \u0111\u1ed5i th\u1ee9 t\u1ef1 giao ti\u1ebfp ho\u1eb7c x\u1eed l\u00fd kh\u00e1ch h\u00e0ng \u0111\u1ec3 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng kh\u00f4ng?<\/li>\n<li style=\"text-align: justify\">C\u00f3 c\u00e1ch n\u00e0o thay \u0111\u1ed5i th\u1ee9 t\u1ef1 ho\u1eb7c c\u1ea5u tr\u00fac chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a kh\u00f4ng?<\/li>\n<\/ul>\n<h2 id=\"cach-ung-dung-scamper-vao-kinh-doanh\"><span class=\"ez-toc-section\" id=\"Cach_ung_dung_SCAMPER_vao_kinh_doanh\"><\/span>C\u00e1ch \u1ee9ng d\u1ee5ng SCAMPER v\u00e0o kinh doanh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">SCAMPER l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch trong vi\u1ec7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 quy tr\u00ecnh kinh doanh. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng b\u1ea3y y\u1ebfu t\u1ed1 c\u1ee7a SCAMPER, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ra nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng m\u1edbi.\u00a0<\/p>\n<ul>\n<li style=\"text-align: justify\">B\u01b0\u1edbc 1: L\u1ef1a ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ho\u1eb7c \u00fd t\u01b0\u1edfng mu\u1ed1n c\u1ea3i thi\u1ec7n.<\/li>\n<li style=\"text-align: justify\">B\u01b0\u1edbc 2: S\u1eed d\u1ee5ng danh s\u00e1ch 07 y\u1ebfu t\u1ed1 c\u1ee7a SCAMPER, \u0111\u1eb7t c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn t\u1eebng y\u1ebfu t\u1ed1 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u00e1ch c\u1ea3i ti\u1ebfn v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/li>\n<li style=\"text-align: justify\">B\u01b0\u1edbc 3: \u00c1p d\u1ee5ng c\u00e1c c\u00e2u h\u1ecfi SCAMPER v\u00e0o c\u00e1c kh\u00eda c\u1ea1nh nh\u01b0 gi\u00e1 tr\u1ecb, l\u1ee3i \u00edch, d\u1ecbch v\u1ee5, thu\u1ed9c t\u00ednh s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan kh\u00e1c. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap m\u1ecdi g\u00f3c \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i \u0111\u01b0\u1ee3c xem x\u00e9t \u1edf m\u1ecdi g\u00f3c \u0111\u1ed9.<\/li>\n<li style=\"text-align: justify\">B\u01b0\u1edbc 4: Ph\u00e2n t\u00edch v\u00e0 ch\u1ecdn gi\u1ea3i ph\u00e1p kh\u1ea3 thi nh\u1ea5t \u0111\u1ec3 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"c\u00e1ch \u1ee9ng d\u1ee5ng scamper\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/10\/3-cach-ung-dung-scamper.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n\u0110\u1eb7t c\u00e2u h\u1ecfi li\u00ean quan c\u1ee7a t\u1eebng y\u1ebfu t\u1ed1 \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/em><\/p>\n<p style=\"text-align: justify\">V\u1edbi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o hay c\u00e1c c\u1ea5p qu\u1ea3n l\u00fd mu\u1ed1n r\u00e8n luy\u1ec7n v\u00e0 \u1ee9ng d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p SCAMPER n\u00e0y v\u00e0o cu\u1ed9c s\u1ed1ng, c\u00f4ng vi\u1ec7c h\u1eb1ng ng\u00e0y \u0111\u1ec3 qu\u1ea3n l\u00fd, t\u0103ng n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a b\u1ea3n th\u00e2n v\u00e0 \u0111\u1ed9i nh\u00f3m, tho\u00e1t kh\u1ecfi l\u1ed1i m\u00f2n t\u01b0 duy th\u00ec c\u00f3 th\u1ec3 tham gia ch\u01b0\u01a1ng tr\u00ecnh &#8220;Ph\u01b0\u01a1ng Ph\u00e1p T\u01b0 Duy v\u00e0 Gi\u1ea3i quy\u1ebft V\u1ea5n \u0111\u1ec1&#8221; do H\u1ecdc Vi\u1ec7n Qu\u1ea3n L\u00fd PACE nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n. B\u00ean c\u1ea1nh ti\u1ebfp c\u1eadn ph\u01b0\u01a1ng ph\u00e1p SCAMPER, ng\u01b0\u1eddi tham d\u1ef1 c\u00f2n c\u00f3 th\u1ec3 n\u00e2ng cao n\u0103ng l\u1ef1c tuy duy c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c k\u1ef9 thu\u1eadt kinh \u0111i\u1ec3n \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng nh\u01b0 K\u1ef9 thu\u1eadt V\u1eadn n\u00e3o c\u00f4ng (Brainstorming), Ph\u01b0\u01a1ng ph\u00e1p T\u01b0 duy thi\u1ebft k\u1ebf (Design Thinking), Ph\u01b0\u01a1ng ph\u00e1p B\u1ea3n \u0111\u1ed3 t\u01b0 duy (Mind Map), Ph\u01b0\u01a1ng ph\u00e1p T\u01b0 duy \u0111\u1ed9t ph\u00e1 (Breakthrough Thinking)&#8230;<\/p>\n<h2 id=\"vi-du-ve-ap-dung-mo-hinh-scamper\"><span class=\"ez-toc-section\" id=\"Vi_du_ve_ap_dung_mo_hinh_SCAMPER\"><\/span>V\u00ed d\u1ee5 v\u1ec1 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh SCAMPER<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh SCAMPER l\u00e0 Coca-Cola trong vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch Coca-Cola c\u00f3 th\u1ec3 \u0111\u00e3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh SCAMPER trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Substitute (Thay th\u1ebf): Coca-Cola \u0111\u00e3 thay th\u1ebf \u0111\u01b0\u1eddng th\u00f4ng th\u01b0\u1eddng b\u1eb1ng ch\u1ea5t t\u1ea1o ng\u1ecdt kh\u00f4ng calo (nh\u01b0 aspartame, stevia) \u0111\u1ec3 ra m\u1eaft c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 Coca-Cola Zero Sugar. \u0110i\u1ec1u n\u00e0y gi\u00fap Coca-Cola ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe, mu\u1ed1n gi\u1ea3m l\u01b0\u1ee3ng \u0111\u01b0\u1eddng ti\u00eau th\u1ee5 nh\u01b0ng v\u1eabn y\u00eau th\u00edch h\u01b0\u01a1ng v\u1ecb c\u1ee7a Coca-Cola.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Combine (K\u1ebft h\u1ee3p): K\u1ebft h\u1ee3p n\u01b0\u1edbc tr\u00e1i c\u00e2y v\u1edbi n\u01b0\u1edbc ng\u1ecdt c\u00f3 ga, Coca-Cola cho ra m\u1eaft d\u00f2ng s\u1ea3n ph\u1ea9m Coca-Cola v\u1edbi v\u1ecb cam (Coca-Cola Orange) t\u1ea1i m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng. \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ec3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m m\u1edbi m\u1ebb cho ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 t\u1ea1o s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 h\u01b0\u01a1ng v\u1ecb.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Adapt (Th\u00edch nghi): \u0110\u1ec3 th\u00edch nghi v\u1edbi c\u00e1c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i, h\u00e3ng c\u0169ng cho ra m\u1eaft c\u00e1c phi\u00ean b\u1ea3n n\u01b0\u1edbc ng\u1ecdt c\u00f3 gas v\u1edbi h\u00e0m l\u01b0\u1ee3ng calo th\u1ea5p ho\u1eb7c kh\u00f4ng calo, nh\u01b0 Coca-Cola Zero, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe. \u0110i\u1ec1u n\u00e0y gi\u00fap Coca-Cola duy tr\u00ec s\u1ef1 c\u1ea1nh tranh trong ng\u00e0nh \u0111\u1ed3 u\u1ed1ng khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng ch\u00fa \u00fd \u0111\u1ebfn s\u1ee9c kh\u1ecfe h\u01a1n.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Modify (Thay \u0111\u1ed5i): Coca-Cola \u0111\u00e3 thay \u0111\u1ed5i bao b\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh theo th\u1eddi gian \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng th\u1ea9m m\u1ef9 v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 \u0111\u1eb7c bi\u1ec7t nh\u01b0 &#8220;Share a Coke&#8221; \u0111\u00e3 thay \u0111\u1ed5i t\u00ean th\u01b0\u01a1ng hi\u1ec7u tr\u00ean nh\u00e3n th\u00e0nh t\u00ean c\u00e1 nh\u00e2n \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Put to Another Use (S\u1eed d\u1ee5ng kh\u00e1c): Ngo\u00e0i c\u00f4ng d\u1ee5ng ch\u00ednh l\u00e0 m\u1ed9t th\u1ee9c u\u1ed1ng gi\u1ea3i kh\u00e1t, Coca-cola c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong \u1ea9m th\u1ef1c, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u00e0m gia v\u1ecb trong m\u00f3n n\u01b0\u1edbng BBQ, m\u00f3n kho hay m\u1eb9o v\u1eb7t trong gia \u0111\u00ecnh (kh\u1eed m\u00f9i, di\u1ec7t s\u00e2u b\u1ecd, t\u1ea9y cao su,&#8230;). Vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o c\u00e1c \u1ee9ng d\u1ee5ng n\u1ea5u \u0103n n\u00e0y gi\u00fap Coca-Cola c\u00f3 m\u1ed9t m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng m\u1edbi, m\u1edf r\u1ed9ng ph\u1ea1m vi \u1ee9ng d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Eliminate (Lo\u1ea1i b\u1ecf): Coca-Cola \u0111\u00e3 lo\u1ea1i b\u1ecf nhi\u1ec1u ch\u1ea5t b\u1ea3o qu\u1ea3n v\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n nh\u00e2n t\u1ea1o trong nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0nh m\u1ea1nh h\u01a1n. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n t\u1ea1o ra h\u00ecnh \u1ea3nh th\u00e2n thi\u1ec7n h\u01a1n v\u1edbi s\u1ee9c kh\u1ecfe.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Reverse (\u0110\u1ea3o ng\u01b0\u1ee3c): Coca-Cola \u0111\u00e3 th\u1eed \u0111\u1ea3o ng\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u00e1n l\u1ebb c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch tung ra c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p nh\u01b0 Coca-Cola Life, m\u1ed9t s\u1ea3n ph\u1ea9m s\u1eed d\u1ee5ng stevia t\u1ef1 nhi\u00ean \u0111\u1ec3 thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng ch\u00fa tr\u1ecdng v\u00e0o l\u1ed1i s\u1ed1ng xanh v\u00e0 t\u1ef1 nhi\u00ean h\u01a1n, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m truy\u1ec1n th\u1ed1ng.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"v\u00ed d\u1ee5 scamper\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/10\/4-vi-du-scamper.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nCoca-Cola l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng khi \u00e1p d\u1ee5ng SCAMPER<\/em><\/p>\n<h2 id=\"cac-luu-y-khi-ung-dung-scamper\"><span class=\"ez-toc-section\" id=\"Cac_luu_y_khi_ung_dung_SCAMPER\"><\/span>C\u00e1c l\u01b0u \u00fd khi \u1ee9ng d\u1ee5ng SCAMPER<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">\u0110\u1ec3 khai th\u00e1c t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh s\u00e1ng t\u1ea1o c\u1ee7a m\u00f4 h\u00ecnh SCAMPER trong kinh doanh, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd nh\u1eefng \u0111i\u1ec3m sau:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>T\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau: \u0110\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi \u00fd t\u01b0\u1edfng hay thay \u0111\u1ed5i \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y gi\u00fap duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 cho to\u00e0n b\u1ed9 k\u1ebf ho\u1ea1ch.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Ph\u00e2n t\u00edch k\u1ef9 t\u1eebng y\u1ebfu t\u1ed1: Xem x\u00e9t v\u00e0 \u00e1p d\u1ee5ng c\u1ea9n th\u1eadn t\u1eebng y\u1ebfu t\u1ed1 c\u1ee7a SCAMPER nh\u1eb1m \u0111\u1ea3m b\u1ea3o s\u1ef1 s\u00e1ng t\u1ea1o kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n, m\u00e0 m\u1edf r\u1ed9ng theo nhi\u1ec1u h\u01b0\u1edbng kh\u00e1c nhau.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Khuy\u1ebfn kh\u00edch t\u01b0 duy s\u00e1ng t\u1ea1o: SCAMPER l\u00e0 ph\u01b0\u01a1ng ph\u00e1p th\u00fac \u0111\u1ea9y t\u01b0 duy \u0111\u1ed9t ph\u00e1 v\u00ec v\u1eady c\u1ea7n th\u1ef1c hi\u1ec7n v\u1edbi t\u00e2m th\u1ebf c\u1edfi m\u1edf c\u00f9ng nh\u1eefng \u00fd t\u01b0\u1edfng t\u00e1o b\u1ea1o v\u00e0 kh\u00e1c bi\u1ec7t. B\u1edfi ch\u00ednh s\u1ef1 \u0111\u1ed9t ph\u00e1 \u0111\u00f4i khi l\u1ea1i mang \u0111\u1ebfn nh\u1eefng gi\u1ea3i ph\u00e1p b\u1ea5t ng\u1edd v\u00e0 th\u00e0nh c\u00f4ng.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Th\u1eed nghi\u1ec7m v\u00e0 ki\u1ec3m ch\u1ee9ng: Sau khi x\u00e2y d\u1ef1ng \u00fd t\u01b0\u1edfng, c\u1ea7n nhanh ch\u00f3ng th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi. Vi\u1ec7c tri\u1ec3n khai th\u1eed nghi\u1ec7m s\u1ebd gi\u00fap ki\u1ec3m tra hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>\u0110\u00f3n nh\u1eadn ph\u1ea3n h\u1ed3i: \u0110\u1eebng qu\u00ean l\u1eafng nghe \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p t\u1eeb ng\u01b0\u1eddi kh\u00e1c. Ph\u1ea3n h\u1ed3i t\u1eeb \u0111\u1ed3ng nghi\u1ec7p hay kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng \u00fd t\u01b0\u1edfng ti\u1ec1m n\u0103ng nh\u1ea5t, n\u00e2ng cao kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a ch\u00fang.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">V\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 t\u01b0 duy ph\u1ea3n bi\u1ec7n, ph\u01b0\u01a1ng ph\u00e1p SCAMPER c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00e1 nh\u00e2n ho\u0103c ban l\u00e3nh \u0111\u1ea1o t\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o cho doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi, n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh v\u00e0 gi\u1eef v\u1eefng th\u1ecb ph\u1ea7n tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 kh\u00f4ng ng\u1ea1i th\u1eed nghi\u1ec7m v\u00e0 li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh \u00fd t\u01b0\u1edfng d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i v\u00e0 d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong m\u1ed9t th\u1ebf gi\u1edbi lu\u00f4n v\u1eadn \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh kh\u00f4ng ng\u1eebng, vi\u1ec7c t\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi, \u0111\u1ed9c \u0111\u00e1o l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a m\u1ecdi t\u1ed5 ch\u1ee9c. SCAMPER l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p s\u00e1ng t\u1ea1o, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p trong vi\u1ec7c \u0111\u1ed5i m\u1edbi\/c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-3118","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/3118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=3118"}],"version-history":[{"count":1,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/3118\/revisions"}],"predecessor-version":[{"id":3134,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/3118\/revisions\/3134"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=3118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=3118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=3118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}