{"id":3088,"date":"2025-03-23T03:46:19","date_gmt":"2025-03-22T20:46:19","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=3088"},"modified":"2025-06-19T01:49:40","modified_gmt":"2025-06-18T18:49:40","slug":"mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/","title":{"rendered":"Mobile Marketing l\u00e0 g\u00ec? C\u00e1c h\u00ecnh th\u1ee9c Mobile Marketing ph\u1ed5 bi\u1ebfn"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Mobile_Marketing_la_gi\" >Mobile Marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Uu_nhuoc_diem_cua_mobile_marketing\" >\u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a mobile marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Uu_diem\" >\u01afu \u0111i\u1ec3m<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Tiep_can_khach_hang_nhanh_chong_va_truc_tiep\" >Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng v\u00e0 tr\u1ef1c ti\u1ebfp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Ca_nhan_hoa_noi_dung\" >C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Ty_le_mo_va_tuong_tac_cao\" >T\u1ef7 l\u1ec7 m\u1edf v\u00e0 t\u01b0\u01a1ng t\u00e1c cao<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Da_dang_kenh_tiep_thi\" >\u0110a d\u1ea1ng k\u00eanh ti\u1ebfp th\u1ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Tinh_tuong_tac_cao\" >T\u00ednh t\u01b0\u01a1ng t\u00e1c cao<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Nhuoc_diem_cua_Mobile_Marketing\" >Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Mobile Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Cac_hinh_thuc_Mobile_Marketing_pho_bien\" >C\u00e1c h\u00ecnh th\u1ee9c Mobile Marketing ph\u1ed5 bi\u1ebfn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#SMS_Marketing\" >SMS Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#MMS_Tin_nhan_da_phuong_tien\" >MMS (Tin nh\u1eafn \u0111a ph\u01b0\u01a1ng ti\u1ec7n)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#In-App_Advertising\" >In-App Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Push_Notification\" >Push Notification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Mobile_app_Marketing\" >Mobile app Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Location-based_Marketing_Tiep_thi_dua_tren_vi_tri\" >Location-based Marketing (Ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean v\u1ecb tr\u00ed)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Mobile_Search_Ads_Quang_cao_tim_kiem_tren_di_dong\" >Mobile Search Ads (Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u00ean di \u0111\u1ed9ng)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Quang_cao_qua_mang_xa_hoi_di_dong\" >Qu\u1ea3ng c\u00e1o qua m\u1ea1ng x\u00e3 h\u1ed9i di \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#QR_Code_Marketing\" >QR Code Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#WAP_Giao_thuc_ung_dung_khong_day\" >WAP (Giao th\u1ee9c \u1ee9ng d\u1ee5ng kh\u00f4ng d\u00e2y)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Cach_trien_khai_chien_dich_Mobile_Marketing\" >C\u00e1ch tri\u1ec3n khai chi\u1ebfn d\u1ecbch Mobile Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Buoc_1_Nghien_cuu_thi_truong\" >B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Buoc_2_Xac_dinh_muc_tieu_cua_chien_dich\" >B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Buoc_3_Chon_chien_luoc_phu_hop\" >B\u01b0\u1edbc 3: Ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Buoc_4_Tao_cac_chien_dich_than_thien_voi_thiet_bi_di_dong\" >B\u01b0\u1edbc 4: T\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Buoc_5_Theo_doi_phan_tich_va_toi_uu_ket_qua\" >B\u01b0\u1edbc 5: Theo d\u00f5i, ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u k\u1ebft qu\u1ea3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Vi_du_ve_Mobile_Marketing_thanh_cong\" >V\u00ed d\u1ee5 v\u1ec1 Mobile Marketing th\u00e0nh c\u00f4ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#Starbucks\" >Starbucks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.ckconitsha.com\/vn\/mobile-marketing-la-gi-cac-hinh-thuc-mobile-marketing-pho-bien\/#KFC\" >KFC<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">Khi \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 c\u00e1c thi\u1ebft b\u1ecb c\u1ea7m tay kh\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i, Mobile Marketing ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n. C\u00f3 th\u1ec3 th\u1ea5y, th\u1ecb tr\u01b0\u1eddng Mobile Marketing to\u00e0n c\u1ea7u n\u0103m 2020 \u0111\u00e3 ghi nh\u1eadn m\u1ee9c tr\u1ecb gi\u00e1 11 t\u1ef7 USD v\u00e0 d\u1ef1 b\u00e1o s\u1ebd t\u0103ng tr\u01b0\u1edfng g\u1ea5p 5 l\u1ea7n, \u0111\u1ea1t 57,85 t\u1ef7 USD v\u00e0o n\u0103m 2030.\u00a0<\/p>\n<h2 id=\"mobile-marketing-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Mobile_Marketing_la_gi\"><\/span>Mobile Marketing l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Mobile Marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c Marketing th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u01b0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, m\u00e1y t\u00ednh b\u1ea3ng \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng v\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean \u1ee9ng d\u1ee5ng (in-app ads), th\u00f4ng b\u00e1o \u0111\u1ea9y (push notifications), SMS marketing, email t\u1ed1i \u01b0u h\u00f3a cho di \u0111\u1ed9ng v\u00e0 nhi\u1ec1u c\u00f4ng c\u1ee5 kh\u00e1c nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p style=\"text-align: justify\">Do t\u00ednh ti\u1ec7n l\u1ee3i v\u00e0 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, cung c\u1ea5p th\u00f4ng tin s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u chi ti\u1ebft v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 tinh ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"mobile marketing l\u00e0 g\u00ec\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/10\/1-mobile-marketing-la-gi.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Mobile Marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng<\/em><\/p>\n<h2 id=\"uu-nhuoc-diem-cua-mobile-marketing\"><span class=\"ez-toc-section\" id=\"Uu_nhuoc_diem_cua_mobile_marketing\"><\/span>\u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a mobile marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>\u01afu \u0111i\u1ec3m<\/li>\n<li>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Mobile Marketing<\/li>\n<\/ol>\n<h3 id=\"uu-diem\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Uu_diem\"><\/span>\u01afu \u0111i\u1ec3m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">V\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng to\u00e0n c\u1ea7u d\u1ef1 ki\u1ebfn \u0111\u1ea1t 7,49 t\u1ef7 ng\u01b0\u1eddi n\u0103m 2025, Mobile Marketing h\u1ee9a h\u1eb9n s\u1ebd mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch to l\u1edbn cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Tiep_can_khach_hang_nhanh_chong_va_truc_tiep\"><\/span>Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng v\u00e0 tr\u1ef1c ti\u1ebfp<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">\u0110i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y, khi ng\u01b0\u1eddi d\u00f9ng d\u00e0nh trung b\u00ecnh 3-4 gi\u1edd\/ng\u00e0y \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi thi\u1ebft b\u1ecb n\u00e0y. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng cho doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ee9c th\u1eddi v\u00e0 hi\u1ec7u qu\u1ea3, b\u1ea5t k\u1ec3 th\u1eddi gian hay \u0111\u1ecba \u0111i\u1ec3m. Mobile Marketing cho ph\u00e9p doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nhanh ch\u00f3ng, t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, th\u00f4ng tin gi\u1ea3m gi\u00e1 ng\u1eafn h\u1ea1n \u0111\u1ebfn c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t, m\u00e0 kh\u00f4ng c\u1ea7n d\u1ef1a v\u00e0o c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng nh\u01b0 TV hay b\u00e1o ch\u00ed.<\/p>\n<p style=\"text-align: justify\">\u0110\u1eb7c bi\u1ec7t, v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u1ecbnh v\u1ecb GPS, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi th\u00f4ng b\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u00fang th\u1eddi \u0111i\u1ec3m, th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c nh\u01b0 gh\u00e9 th\u0103m c\u1eeda h\u00e0ng g\u1ea7n nh\u1ea5t ho\u1eb7c t\u1eadn d\u1ee5ng \u01b0u \u0111\u00e3i khi h\u1ecd \u0111ang \u1edf g\u1ea7n \u0111\u1ecba \u0111i\u1ec3m kinh doanh. Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u00e0 li\u00ean t\u1ee5c n\u00e0y mang \u0111\u1ebfn cho doanh nghi\u1ec7p l\u1ee3i th\u1ebf v\u01b0\u1ee3t tr\u1ed9i trong vi\u1ec7c duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ca_nhan_hoa_noi_dung\"><\/span>C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">Trong m\u00f4i tr\u01b0\u1eddng m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi kho\u1ea3ng 10.000 qu\u1ea3ng c\u00e1o m\u1ed7i ng\u00e0y, c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung (Personalization) tr\u1edf th\u00e0nh ch\u00eca kh\u00f3a \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c. Khi th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh x\u00e1c theo s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u ri\u00eang c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m h\u01a1n, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u00e0 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c.<\/p>\n<p style=\"text-align: justify\">Th\u00f4ng qua vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1eeb l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm, h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch Mobile Marketing ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng c\u00e1 nh\u00e2n ho\u1eb7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ty_le_mo_va_tuong_tac_cao\"><\/span>T\u1ef7 l\u1ec7 m\u1edf v\u00e0 t\u01b0\u01a1ng t\u00e1c cao<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">Theo th\u1ed1ng k\u00ea, t\u1ef7 l\u1ec7 m\u1edf c\u1ee7a tin nh\u1eafn SMS c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u1ebfn 98%, cao h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi t\u1ef7 l\u1ec7 m\u1edf email truy\u1ec1n th\u1ed1ng. Th\u00f4ng b\u00e1o \u0111\u1ea9y c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c nhanh ch\u00f3ng khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o ngay tr\u00ean m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i m\u1edf \u1ee9ng d\u1ee5ng. \u0110i\u1ec1u n\u00e0y l\u00e0 do ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng ki\u1ec3m tra \u0111i\u1ec7n tho\u1ea1i c\u1ee7a m\u00ecnh nhi\u1ec1u l\u1ea7n trong ng\u00e0y v\u00e0 th\u01b0\u1eddng ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng v\u1edbi c\u00e1c th\u00f4ng b\u00e1o m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Da_dang_kenh_tiep_thi\"><\/span>\u0110a d\u1ea1ng k\u00eanh ti\u1ebfp th\u1ecb<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">Mobile Marketing cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c k\u00eanh kh\u00e1c nhau gi\u00fap doanh nghi\u1ec7p linh ho\u1ea1t trong vi\u1ec7c ch\u1ecdn l\u1ef1a ph\u01b0\u01a1ng th\u1ee9c ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. Ch\u1eb3ng h\u1ea1n, SMS c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c truy\u1ec1n t\u1ea3i c\u00e1c th\u00f4ng \u0111i\u1ec7p kh\u1ea9n c\u1ea5p ho\u1eb7c c\u00e1c th\u00f4ng tin ng\u1eafn g\u1ecdn, trong khi qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 t\u1ea1o ra t\u01b0\u01a1ng t\u00e1c v\u00e0 lan t\u1ecfa n\u1ed9i dung m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd h\u01a1n. S\u1ef1 \u0111a d\u1ea1ng n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c Marketing, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng theo nhi\u1ec1u c\u00e1ch v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 mong mu\u1ed1n.<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tinh_tuong_tac_cao\"><\/span>T\u00ednh t\u01b0\u01a1ng t\u00e1c cao<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">Mobile Marketing kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t chi\u1ec1u m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. C\u00e1c k\u00eanh Marketing Mobile nh\u01b0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, Social Media ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u1ea3o s\u00e1t qua SMS cho ph\u00e9p kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i l\u1ea1i th\u00f4ng tin ho\u1eb7c tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng do doanh nghi\u1ec7p t\u1ed5 ch\u1ee9c.<\/p>\n<p style=\"text-align: justify\">Gi\u1ea3 s\u1eed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tr\u00f2 ch\u01a1i, kh\u1ea3o s\u00e1t ho\u1eb7c qu\u00e0 t\u1eb7ng qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c. \u0110\u1ec3 qua \u0111\u00f3, t\u1ea1o ra s\u1ef1 tham gia t\u00edch c\u1ef1c v\u00e0 thu th\u1eadp th\u00eam d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 ti\u1ebfp t\u1ee5c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c Marketing.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"\u01b0u \u0111i\u1ec3m c\u1ee7a mobile marketing\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/10\/2-uu-diem-cua-mobile-marketing.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nT\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao l\u00e0 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a Mobile Marketing<\/em><\/p>\n<h3 id=\"nhuoc-diem-cua-mobile-marketing\"><span class=\"ez-toc-section\" id=\"Nhuoc_diem_cua_Mobile_Marketing\"><\/span>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Mobile Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Tuy mang \u0111\u1ebfn nhi\u1ec1u l\u1ee3i \u00edch thi\u1ebft th\u1ef1c cho doanh nghi\u1ec7p, song Mobile Marketing v\u1eabn ti\u1ec1m \u1ea9n m\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf nh\u1ea5t \u0111\u1ecbnh m\u00e0 ng\u01b0\u1eddi l\u00e0m Marketing c\u1ea7n l\u01b0u \u00fd:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Kh\u1ea3 n\u0103ng g\u00e2y kh\u00f3 ch\u1ecbu cho ng\u01b0\u1eddi d\u00f9ng: Qu\u1ea3ng c\u00e1o qu\u00e1 th\u01b0\u1eddng xuy\u00ean ho\u1eb7c kh\u00f4ng ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 g\u00e2y phi\u1ec1n to\u00e1i v\u00e0 l\u00e0m ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y b\u1ecb l\u00e0m phi\u1ec1n. N\u1ebfu kh\u00f4ng qu\u1ea3n l\u00fd t\u1ed1t, Mobile Marketing c\u00f3 th\u1ec3 ph\u1ea3n t\u00e1c d\u1ee5ng v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng h\u1ee7y \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>V\u1ea5n \u0111\u1ec1 b\u1ea3o m\u1eadt v\u00e0 quy\u1ec1n ri\u00eang t\u01b0: Thu th\u1eadp d\u1eef li\u1ec7u c\u00e1 nh\u00e2n nh\u01b0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn lo ng\u1ea1i v\u1ec1 b\u1ea3o m\u1eadt v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Vi\u1ec7c kh\u00f4ng tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eb7p r\u1eafc r\u1ed1i v\u1ec1 ph\u00e1p l\u00fd v\u00e0 m\u1ea5t l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Ph\u1ee5 thu\u1ed9c v\u00e0o k\u1ebft n\u1ed1i Internet: C\u00e1c chi\u1ebfn d\u1ecbch Mobile Marketing h\u1ea7u h\u1ebft \u0111\u1ec1u y\u00eau c\u1ea7u k\u1ebft n\u1ed1i Internet. \u1ede nh\u1eefng khu v\u1ef1c c\u00f3 k\u1ebft n\u1ed1i y\u1ebfu ho\u1eb7c chi ph\u00ed d\u1eef li\u1ec7u cao, vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1ecb h\u1ea1n ch\u1ebf.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Chi ph\u00ed ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a di \u0111\u1ed9ng: M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch Mobile Marketing y\u00eau c\u1ea7u x\u00e2y d\u1ef1ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ho\u1eb7c t\u1ed1i \u01b0u h\u00f3a trang web cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m v\u1ec1 th\u1eddi gian v\u00e0 t\u00e0i nguy\u00ean. \u0110\u1ec3 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 v\u00e0 thi\u1ebft k\u1ebf t\u1ed1i \u01b0u, \u0111\u1ed3ng th\u1eddi ph\u1ea3i li\u00ean t\u1ee5c c\u1eadp nh\u1eadt \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Gi\u1edbi h\u1ea1n k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh: Do m\u00e0n h\u00ecnh thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u1ecf, vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o b\u1ecb gi\u1edbi h\u1ea1n v\u1ec1 kh\u00f4ng gian n\u00ean c\u00e1c n\u1ed9i dung c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf tinh g\u1ecdn v\u00e0 tr\u1ef1c quan h\u01a1n. Tuy nhi\u00ean, vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o ho\u1eb7c l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 th\u00f4ng \u0111i\u1ec7p trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a mobile marketing\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/10\/3-han-che-cua-mobile-marketing.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nVi\u1ec7c qu\u1ea3ng c\u00e1o qu\u00e1 nhi\u1ec1u c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f3 ch\u1ecbu v\u00e0 th\u1ef1c hi\u1ec7n ch\u1eb7n<\/em><\/p>\n<h2 id=\"cac-hinh-thuc-mobile-marketing-pho-bien\"><span class=\"ez-toc-section\" id=\"Cac_hinh_thuc_Mobile_Marketing_pho_bien\"><\/span>C\u00e1c h\u00ecnh th\u1ee9c Mobile Marketing ph\u1ed5 bi\u1ebfn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"sms-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"SMS_Marketing\"><\/span>SMS Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">SMS Marketing l\u00e0 h\u00ecnh th\u1ee9c Marketing b\u1eb1ng c\u00e1ch g\u1eedi tin nh\u1eafn v\u0103n b\u1ea3n (SMS) tr\u1ef1c ti\u1ebfp \u0111\u1ebfn \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn v\u00e0 truy\u1ec1n th\u1ed1ng nh\u1ea5t c\u1ee7a Mobile Marketing, cho ph\u00e9p doanh nghi\u1ec7p g\u1eedi c\u00e1c th\u00f4ng b\u00e1o, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. SMS Marketing c\u00f3 t\u00ednh hi\u1ec7u qu\u1ea3 cao v\u00ec t\u1ef7 l\u1ec7 m\u1edf tin nh\u1eafn r\u1ea5t cao, g\u1ea7n nh\u01b0 ngay l\u1eadp t\u1ee9c v\u00e0 th\u01b0\u1eddng kh\u00f4ng y\u00eau c\u1ea7u k\u1ebft n\u1ed1i internet. Tuy nhi\u00ean, n\u00f3 c\u1ea7n tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi nh\u1eadn (opt-in).<\/p>\n<p style=\"text-align: justify\">Ti\u1ebfp th\u1ecb qua SMS c\u00f3 hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t chi ph\u00ed, mang l\u1ea1i l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) cao h\u01a1n c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c, kho\u1ea3ng 71USD cho m\u1ed7i \u0111\u00f4 la chi ph\u00ed. Nh\u1edd v\u00e0o chi ph\u00ed th\u1ea5p khi g\u1eedi tin nh\u1eafn h\u00e0ng lo\u1ea1t v\u00e0 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao, chi ph\u00ed cho m\u1ed7i l\u1ea7n thu h\u00fat kh\u00e1ch h\u00e0ng th\u00f4ng qua SMS tr\u1edf n\u00ean r\u1ea5t h\u1ee3p l\u00fd. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u v\u00e0o ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb. Ngo\u00e0i ra, c\u00e1c chi\u1ebfn d\u1ecbch SMS \u0111\u01a1n gi\u1ea3n, kh\u00f4ng y\u00eau c\u1ea7u thi\u1ebft k\u1ebf ph\u1ee9c t\u1ea1p ho\u1eb7c t\u1ea1o n\u1ed9i dung d\u00e0i d\u00f2ng, gi\u00fap gi\u1ea3m thi\u1ec3u chi ph\u00ed s\u1ea3n xu\u1ea5t. \u0110i\u1ec1u n\u00e0y l\u00e0m cho ti\u1ebfp th\u1ecb qua SMS tr\u1edf th\u00e0nh m\u1ed9t gi\u1ea3i ph\u00e1p d\u1ec5 ti\u1ebfp c\u1eadn cho c\u1ea3 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n cho c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn.<\/p>\n<h3 id=\"mms-tin-nhan-da-phuong-tien\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"MMS_Tin_nhan_da_phuong_tien\"><\/span>MMS (Tin nh\u1eafn \u0111a ph\u01b0\u01a1ng ti\u1ec7n)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">MMS (Multimedia Messaging Service) l\u00e0 h\u00ecnh th\u1ee9c Marketing g\u1eedi tin nh\u1eafn \u0111a ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 h\u00ecnh \u1ea3nh, video, \u00e2m thanh ho\u1eb7c v\u0103n b\u1ea3n phong ph\u00fa \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Adope, ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng chia s\u1ebb tin nh\u1eafn MMS cao g\u1ea5p 8 l\u1ea7n so v\u1edbi tin nh\u1eafn SMS.<\/p>\n<p style=\"text-align: justify\">Kh\u00e1c v\u1edbi SMS ch\u1ec9 ch\u1ee9a n\u1ed9i dung d\u1ea1ng v\u0103n b\u1ea3n, MMS c\u00f3 th\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m sinh \u0111\u1ed9ng h\u01a1n, gi\u00fap doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 h\u1ea5p d\u1eabn h\u01a1n. Tuy nhi\u00ean, chi ph\u00ed g\u1eedi tin nh\u1eafn MMS th\u01b0\u1eddng cao h\u01a1n so v\u1edbi SMS v\u00e0 y\u00eau c\u1ea7u thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi nh\u1eadn h\u1ed7 tr\u1ee3 d\u1ecbch v\u1ee5 MMS.<\/p>\n<h3 id=\"in-app-advertising\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"In-App_Advertising\"><\/span>In-App Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">In-App Advertising (Qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng) l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb b\u00ean trong c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang s\u1eed d\u1ee5ng. C\u00e1c qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng banner, video ho\u1eb7c qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c. Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia \u0111\u00e1nh gi\u00e1 cao v\u1ec1 s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00ec ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng trong m\u00f4i tr\u01b0\u1eddng h\u1ecd th\u01b0\u1eddng xuy\u00ean truy c\u1eadp v\u00e0 d\u00e0nh nhi\u1ec1u th\u1eddi gian, gi\u00fap gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. In-App Advertising c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean d\u1eef li\u1ec7u s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng, h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<h3 id=\"push-notification\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Push_Notification\"><\/span>Push Notification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Push Notification (Th\u00f4ng b\u00e1o \u0111\u1ea9y) l\u00e0 tin nh\u1eafn th\u00f4ng b\u00e1o \u0111\u01b0\u1ee3c g\u1eedi tr\u1ef1c ti\u1ebfp t\u1eeb \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u1ebfn m\u00e0n h\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, k\u1ec3 c\u1ea3 khi \u1ee9ng d\u1ee5ng kh\u00f4ng \u0111\u01b0\u1ee3c m\u1edf. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng v\u00e0 cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1c c\u1eadp nh\u1eadt, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c th\u00f4ng tin quan tr\u1ecdng t\u1eeb \u1ee9ng d\u1ee5ng. Push Notification cho ph\u00e9p doanh nghi\u1ec7p duy tr\u00ec t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i m\u1edf \u1ee9ng d\u1ee5ng, nh\u01b0ng n\u1ebfu l\u1ea1m d\u1ee5ng, n\u00f3 c\u00f3 th\u1ec3 g\u00e2y phi\u1ec1n to\u00e1i v\u00e0 d\u1eabn \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng t\u1eaft th\u00f4ng b\u00e1o.<\/p>\n<h3 id=\"mobile-app-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Mobile_app_Marketing\"><\/span>Mobile app Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Mobile App Marketing t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat, t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. N\u00f3 bao g\u1ed3m vi\u1ec7c qu\u1ea3ng b\u00e1 \u1ee9ng d\u1ee5ng, t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trong app, c\u0169ng nh\u01b0 c\u00e1c chi\u1ebfn d\u1ecbch Marketing nh\u1eb1m gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng t\u1ea3i v\u1ec1 v\u00e0 t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn bao g\u1ed3m ASO (App Store Optimization), qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n (Paid Advertising) v\u00e0 s\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb \u1ee9ng d\u1ee5ng. M\u1ed9t \u1ee9ng d\u1ee5ng c\u00f3 thi\u1ebft k\u1ebf v\u00e0 ch\u1ee9c n\u0103ng t\u1ed1t s\u1ebd d\u1ec5 d\u00e0ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng h\u01a1n v\u00e0 t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t marketing.<\/p>\n<h3 id=\"location-based-marketing-tiep-thi-dua-tren-vi-tri\"><span class=\"ez-toc-section\" id=\"Location-based_Marketing_Tiep_thi_dua_tren_vi_tri\"><\/span>Location-based Marketing (Ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean v\u1ecb tr\u00ed)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Location-based Marketing s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 cung c\u1ea5p n\u1ed9i dung ho\u1eb7c qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, m\u1ed9t c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 g\u1eedi khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t cho ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd \u1edf g\u1ea7n c\u1eeda h\u00e0ng \u0111\u00f3. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng t\u00ednh c\u00e1 nh\u00e2n h\u00f3a v\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00ec n\u1ed9i dung ti\u1ebfp c\u1eadn \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u1ecba \u0111i\u1ec3m ph\u00f9 h\u1ee3p. H\u00ecnh th\u1ee9c n\u00e0y th\u01b0\u1eddng k\u1ebft h\u1ee3p v\u1edbi GPS, Bluetooth ho\u1eb7c Wi-Fi \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed ch\u00ednh x\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p style=\"text-align: justify\">Th\u1ecb tr\u01b0\u1eddng Location-Based Marketing \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng nh\u1edd v\u00e0o xu h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a ng\u00e0y c\u00e0ng cao t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c doanh nghi\u1ec7p nh\u1eadn th\u1ea5y l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u0111\u01b0a ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3 v\u00e0 c\u00e1 nh\u00e2n h\u00f3a theo v\u1ecb tr\u00ed. D\u1ef1 b\u00e1o cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng Location-Based Marketing to\u00e0n c\u1ea7u s\u1ebd \u0111\u1ea1t t\u1edbi 174,8 t\u1ef7 USD v\u00e0o n\u0103m 2028, ph\u1ea3n \u00e1nh nhu c\u1ea7u m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp v\u00e0 c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<h3 id=\"mobile-search-ads-quang-cao-tim-kiem-tren-di-dong\"><span class=\"ez-toc-section\" id=\"Mobile_Search_Ads_Quang_cao_tim_kiem_tren_di_dong\"><\/span>Mobile Search Ads (Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u00ean di \u0111\u1ed9ng)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Mobile Search Ads l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm khi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. C\u00e1c qu\u1ea3ng c\u00e1o n\u00e0y th\u01b0\u1eddng c\u00f3 h\u00ecnh th\u1ee9c hi\u1ec3n th\u1ecb t\u01b0\u01a1ng t\u1ef1 nh\u01b0 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean nh\u01b0ng c\u00f3 th\u00eam nh\u00e3n \u201cQu\u1ea3ng c\u00e1o\u201d (Ad). Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u00ean di \u0111\u1ed9ng cho ph\u00e9p doanh nghi\u1ec7p xu\u1ea5t hi\u1ec7n ngay khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 li\u00ean quan, gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch marketing.<\/p>\n<h3 id=\"quang-cao-qua-mang-xa-hoi-di-dong\"><span class=\"ez-toc-section\" id=\"Quang_cao_qua_mang_xa_hoi_di_dong\"><\/span>Qu\u1ea3ng c\u00e1o qua m\u1ea1ng x\u00e3 h\u1ed9i di \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Qu\u1ea3ng c\u00e1o qua m\u1ea1ng x\u00e3 h\u1ed9i di \u0111\u1ed9ng l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u01b0 Facebook, Instagram, Twitter, TikTok ho\u1eb7c Zalo th\u00f4ng qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh Mobile Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay, do l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t l\u1edbn. Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean h\u00e0nh vi, s\u1edf th\u00edch, \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh v\u00e0 v\u1ecb tr\u00ed, mang l\u1ea1i hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn cao v\u00e0 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/p>\n<h3 id=\"qr-code-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"QR_Code_Marketing\"><\/span>QR Code Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">QR Code Marketing s\u1eed d\u1ee5ng m\u00e3 QR (Quick Response) \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin, khuy\u1ebfn m\u00e3i ho\u1eb7c d\u1eabn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn trang web ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee5 th\u1ec3 khi qu\u00e9t m\u00e3 b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. QR Code l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp t\u1eeb m\u00f4i tr\u01b0\u1eddng v\u1eadt l\u00fd (nh\u01b0 bi\u1ec3n qu\u1ea3ng c\u00e1o, t\u1edd r\u01a1i) sang th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1, gi\u00fap t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c. N\u00f3 \u0111\u1eb7c bi\u1ec7t ph\u1ed5 bi\u1ebfn trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, s\u1ef1 ki\u1ec7n ho\u1eb7c khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/p>\n<h3 id=\"wap-giao-thuc-ung-dung-khong-day\"><span class=\"ez-toc-section\" id=\"WAP_Giao_thuc_ung_dung_khong_day\"><\/span>WAP (Giao th\u1ee9c \u1ee9ng d\u1ee5ng kh\u00f4ng d\u00e2y)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">WAP (Wireless Application Protocol) l\u00e0 m\u1ed9t giao th\u1ee9c truy\u1ec1n t\u1ea3i d\u1eef li\u1ec7u qua m\u1ea1ng kh\u00f4ng d\u00e2y, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp Internet tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng tr\u01b0\u1edbc khi m\u1ea1ng di \u0111\u1ed9ng hi\u1ec7n \u0111\u1ea1i v\u00e0 c\u00e1c tr\u00ecnh duy\u1ec7t di \u0111\u1ed9ng ra \u0111\u1eddi. M\u1eb7c d\u00f9 \u0111\u00e3 l\u1ed7i th\u1eddi v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ea1ng 4G v\u00e0 5G, WAP v\u1eabn l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong Mobile Marketing.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"c\u00e1c h\u00ecnh th\u1ee9c mobile marketing\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/10\/4-cac-hinh-thuc-mobile-marketing.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nMobile Marketing b\u1eb1ng SMS th\u01b0\u1eddng c\u00f3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao<\/em><\/p>\n<h2 id=\"cach-trien-khai-chien-dich-mobile-marketing\"><span class=\"ez-toc-section\" id=\"Cach_trien_khai_chien_dich_Mobile_Marketing\"><\/span>C\u00e1ch tri\u1ec3n khai chi\u1ebfn d\u1ecbch Mobile Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch<\/li>\n<li>B\u01b0\u1edbc 3: Ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p<\/li>\n<li>B\u01b0\u1edbc 4: T\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/li>\n<li>B\u01b0\u1edbc 5: Theo d\u00f5i, ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u k\u1ebft qu\u1ea3<\/li>\n<\/ol>\n<h3 id=\"buoc-1-nghien-cuu-thi-truong\"><span class=\"ez-toc-section\" id=\"Buoc_1_Nghien_cuu_thi_truong\"><\/span>B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch Marketing n\u00e0o, vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u1ed1i v\u1edbi Mobile Marketing, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u v\u1ec1 h\u00e0nh vi s\u1eed d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u01b0 th\u1eddi gian h\u1ecd th\u01b0\u1eddng truy c\u1eadp, lo\u1ea1i \u1ee9ng d\u1ee5ng h\u1ecd s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t v\u00e0 h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u1ea7n \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh c\u1ea1nh tranh, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i, v\u0103n h\u00f3a c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: justify\">C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t:<\/p>\n<ul>\n<li style=\"text-align: justify\">Ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n<li style=\"text-align: justify\">Kh\u1ea3o s\u00e1t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c di \u0111\u1ed9ng h\u1ecd \u0111ang \u00e1p d\u1ee5ng.<\/li>\n<li style=\"text-align: justify\">Nghi\u00ean c\u1ee9u xu h\u01b0\u1edbng m\u1edbi trong Mobile Marketing nh\u01b0 qu\u1ea3ng c\u00e1o b\u1eb1ng video ng\u1eafn, chatbot v\u00e0 qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng,&#8230;<\/li>\n<\/ul>\n<h3 id=\"buoc-2-xac-dinh-muc-tieu-cua-chien-dich\"><span class=\"ez-toc-section\" id=\"Buoc_2_Xac_dinh_muc_tieu_cua_chien_dich\"><\/span>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch Mobile Marketing c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c k\u1ecbp th\u1eddi. T\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p, m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y doanh s\u1ed1, t\u0103ng l\u01b0\u1ee3t t\u1ea3i \u1ee9ng d\u1ee5ng, hay t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p style=\"text-align: justify\">M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ec1 ra:<\/p>\n<ul>\n<li style=\"text-align: justify\">T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng.<\/li>\n<li style=\"text-align: justify\">T\u1ea1o th\u00eam traffic t\u1eeb c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n<li style=\"text-align: justify\">T\u0103ng c\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/li>\n<li style=\"text-align: justify\">T\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u qua qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng.<\/li>\n<\/ul>\n<h3 id=\"buoc-3-chon-chien-luoc-phu-hop\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_3_Chon_chien_luoc_phu_hop\"><\/span>B\u01b0\u1edbc 3: Ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch Mobile Marketing, vi\u1ec7c ch\u1ecdn l\u1ef1a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p s\u1ebd quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch. T\u00f9y v\u00e0o ngu\u1ed3n l\u1ef1c, ng\u00e0nh h\u00e0ng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, m\u1ed7i doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ecdn nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c kh\u00e1c nhau \u0111\u1ec3 tri\u1ec3n khai Mobile Marketing.\u00a0<\/p>\n<h3 id=\"buoc-4-tao-cac-chien-dich-than-thien-voi-thiet-bi-di-dong\"><span class=\"ez-toc-section\" id=\"Buoc_4_Tao_cac_chien_dich_than_thien_voi_thiet_bi_di_dong\"><\/span>B\u01b0\u1edbc 4: T\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ec3 chi\u1ebfn d\u1ecbch Mobile Marketing \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c ph\u1ea3i th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng. Ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang nh\u01b0 th\u1eddi gian truy c\u1eadp ng\u1eafn, s\u1eed d\u1ee5ng m\u00e0n h\u00ecnh nh\u1ecf v\u00e0 th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c b\u1eb1ng c\u00e1ch ch\u1ea1m, l\u01b0\u1edbt. Do \u0111\u00f3, m\u1ecdi th\u00e0nh ph\u1ea7n c\u1ee7a chi\u1ebfn d\u1ecbch, t\u1eeb trang web, trang \u0111\u00edch, email cho \u0111\u1ebfn qu\u1ea3ng c\u00e1o, \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n<h3 id=\"buoc-5-theo-doi-phan-tich-va-toi-uu-ket-qua\"><span class=\"ez-toc-section\" id=\"Buoc_5_Theo_doi_phan_tich_va_toi_uu_ket_qua\"><\/span>B\u01b0\u1edbc 5: Theo d\u00f5i, ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u k\u1ebft qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Sau khi chi\u1ebfn d\u1ecbch Mobile Marketing \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai, vi\u1ec7c theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn d\u1ecbch \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb t\u1ed1i \u0111a. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t m\u00e0 c\u00f2n cung c\u1ea5p nh\u1eefng d\u1eef li\u1ec7u gi\u00e1 tr\u1ecb \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch, c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ch\u01b0a hi\u1ec7u qu\u1ea3. \u0110\u1ed3ng th\u1eddi, t\u1ed1i \u0111a h\u00f3a ROI v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p style=\"text-align: justify\">C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0 Google Analytics, Firebase, Mixpanel ho\u1eb7c Facebook Analytics \u0111\u1ec1u cung c\u1ea5p nh\u1eefng d\u1eef li\u1ec7u chi ti\u1ebft v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng. Qua \u0111\u00f3, c\u00e1c nh\u00e0 Marketer c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i l\u01b0\u1ee3t truy c\u1eadp, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 nhi\u1ec1u ch\u1ec9 s\u1ed1 kh\u00e1c.\u00a0<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"c\u00e1c b\u01b0\u1edbc tri\u1ec3n khai mobile marketing\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/10\/5-cac-buoc-trien-khai-mobile-marketing.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi tri\u1ec3n khai Mobile Marketing<\/em><\/p>\n<h2 id=\"vi-du-ve-mobile-marketing-thanh-cong\"><span class=\"ez-toc-section\" id=\"Vi_du_ve_Mobile_Marketing_thanh_cong\"><\/span>V\u00ed d\u1ee5 v\u1ec1 Mobile Marketing th\u00e0nh c\u00f4ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Starbucks<\/li>\n<li>KFC<\/li>\n<\/ol>\n<h3 id=\"starbucks\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Starbucks\"><\/span>Starbucks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Starbucks \u0111\u00e3 t\u1eadn d\u1ee5ng Mobile Marketing r\u1ea5t th\u00e0nh c\u00f4ng th\u00f4ng qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a m\u00ecnh. \u1ee8ng d\u1ee5ng n\u00e0y kh\u00f4ng ch\u1ec9 cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1eb7t h\u00e0ng v\u00e0 thanh to\u00e1n m\u00e0 c\u00f2n t\u00edch h\u1ee3p ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. Starbucks s\u1eed d\u1ee5ng th\u00f4ng b\u00e1o \u0111\u1ea9y \u0111\u1ec3 cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i c\u00e1 nh\u00e2n h\u00f3a, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 c\u00e1c ph\u1ea7n th\u01b0\u1edfng d\u00e0nh ri\u00eang cho ng\u01b0\u1eddi d\u00f9ng \u1ee9ng d\u1ee5ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng t\u1ea7n su\u1ea5t gh\u00e9 th\u0103m c\u1eeda h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. \u1ee8ng d\u1ee5ng c\u1ee7a Starbucks \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u00e0nh c\u00f4ng nh\u1ea5t trong ng\u00e0nh F&amp;B.<\/p>\n<h3 id=\"kfc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"KFC\"><\/span>KFC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">KFC \u0111\u00e3 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m d\u1ec5 d\u00e0ng v\u00e0 ti\u1ec7n l\u1ee3i trong vi\u1ec7c \u0111\u1eb7t h\u00e0ng. \u1ee8ng d\u1ee5ng n\u00e0y cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u00ecm c\u1eeda h\u00e0ng g\u1ea7n nh\u1ea5t, \u0111\u1eb7t m\u00f3n, thanh to\u00e1n tr\u1ef1c tuy\u1ebfn v\u00e0 theo d\u00f5i \u0111\u01a1n h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, KFC th\u01b0\u1eddng cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 phi\u1ebfu gi\u1ea3m gi\u00e1 \u0111\u1ed9c quy\u1ec1n ch\u1ec9 d\u00e0nh cho ng\u01b0\u1eddi d\u00f9ng \u1ee9ng d\u1ee5ng, khuy\u1ebfn kh\u00edch h\u1ecd s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng th\u01b0\u1eddng xuy\u00ean h\u01a1n. \u0110i\u1ec1u n\u00e0y gi\u00fap gia t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng \u1ed5n \u0111\u1ecbnh.<\/p>\n<p style=\"text-align: justify\">T\u01b0\u01a1ng t\u1ef1 nh\u01b0 Starbuck, KFC c\u0169ng t\u1eadn d\u1ee5ng th\u00f4ng b\u00e1o \u0111\u1ea9y \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u1ee9c th\u00ec. C\u00e1c th\u00f4ng b\u00e1o n\u00e0y th\u01b0\u1eddng bao g\u1ed3m c\u00e1c khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t, \u01b0u \u0111\u00e3i theo th\u1eddi gian ho\u1eb7c th\u00f4ng tin v\u1ec1 m\u00f3n m\u1edbi. KFC c\u0169ng s\u1eed d\u1ee5ng v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd (geofencing) \u0111\u1ec3 g\u1eedi th\u00f4ng b\u00e1o \u0111\u1ebfn kh\u00e1ch h\u00e0ng khi h\u1ecd \u1edf g\u1ea7n m\u1ed9t c\u1eeda h\u00e0ng KFC, nh\u1eb1m khuy\u1ebfn kh\u00edch h\u1ecd gh\u00e9 th\u0103m ngay. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c.<\/p>\n<p style=\"text-align: justify\">Mobile marketing l\u00e0 m\u1ed9t xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu v\u00e0 m\u1ea1nh m\u1ebd trong th\u1eddi \u0111\u1ea1i s\u1ed1, gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 l\u1ee3i \u00edch, doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng vi\u1ec7c c\u00e2n b\u1eb1ng gi\u1eefa c\u00e1 nh\u00e2n ho\u00e1 v\u00e0 b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 c\u00e1c thi\u1ebft b\u1ecb c\u1ea7m tay kh\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i, Mobile Marketing ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n. C\u00f3 th\u1ec3 th\u1ea5y, th\u1ecb tr\u01b0\u1eddng Mobile Marketing to\u00e0n c\u1ea7u n\u0103m 2020 \u0111\u00e3 ghi nh\u1eadn m\u1ee9c tr\u1ecb&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-3088","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/3088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=3088"}],"version-history":[{"count":1,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/3088\/revisions"}],"predecessor-version":[{"id":3097,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/3088\/revisions\/3097"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=3088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=3088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=3088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}