{"id":2650,"date":"2025-03-22T21:12:43","date_gmt":"2025-03-22T14:12:43","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=2650"},"modified":"2025-06-16T18:29:14","modified_gmt":"2025-06-16T11:29:14","slug":"ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/","title":{"rendered":"OOH l\u00e0 g\u00ec? \u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 vai tr\u00f2 c\u1ee7a OOH"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#OOH_la_gi\" >OOH l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Vai_tro_cua_OOH_voi_doanh_nghiep\" >Vai tr\u00f2 c\u1ee7a OOH v\u1edbi doanh nghi\u1ec7p<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Xay_dung_thuong_hieu_ben_vung\" >X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Ket_noi_voi_nguoi_tieu_dung_%E2%80%9Cban_ron%E2%80%9D\" >K\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u201cb\u1eadn r\u1ed9n\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Tiep_can_da_dang_khach_hang\" >Ti\u1ebfp c\u1eadn \u0111a d\u1ea1ng kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Han_che_cua_quang_cao_OOH\" >H\u1ea1n ch\u1ebf c\u1ee7a qu\u1ea3ng c\u00e1o OOH<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Chi_phi_cao_va_kho_do_luong_hieu_qua\" >Chi ph\u00ed cao v\u00e0 kh\u00f3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Kha_nang_tiep_can_khong_duoc_ca_nhan_hoa\" >Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00f4ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Phu_thuoc_vao_vi_tri_va_thoi_tiet\" >Ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed v\u00e0 th\u1eddi ti\u1ebft<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Cac_hinh_thuc_OOH_pho_bien\" >C\u00e1c h\u00ecnh th\u1ee9c OOH ph\u1ed5 bi\u1ebfn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Billboard\" >Billboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Transit\" >Transit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#POSM\" >POSM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Street_Furniture\" >Street Furniture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Roadshow\" >Roadshow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#DOOH\" >DOOH<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Quang_cao_theo_dia_diem\" >Qu\u1ea3ng c\u00e1o theo \u0111\u1ecba \u0111i\u1ec3m<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Cac_buoc_thuc_hien_quang_cao_ngoai_troi\" >C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Buoc_1_Nghien_cuu_thi_truong\" >B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Buoc_2_Xac_dinh_khach_hang_muc_tieu\" >B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Buoc_3_Xac_dinh_muc_tieu_chien_dich\" >B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Buoc_4_Thiet_ke_thong_diep_hinh_anh\" >B\u01b0\u1edbc 4: Thi\u1ebft k\u1ebf th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Buoc_5_Xac_dinh_ngan_sach\" >B\u01b0\u1edbc 5: X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Buoc_6_Trien_khai_OOH\" >B\u01b0\u1edbc 6: Tri\u1ec3n khai OOH<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Cac_yeu_to_tac_dong_den_hieu_qua_cua_OOH\" >C\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a OOH<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Vi_tri_dia_ly\" >V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Thoi_gian_trien_khai\" >Th\u1eddi gian tri\u1ec3n khai<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Thiet_ke_va_thong_diep\" >Thi\u1ebft k\u1ebf v\u00e0 th\u00f4ng \u0111i\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Muc_do_nhan_thuc_va_trai_nghiem_cua_khach_hang\" >M\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Kenh_phoi_hop_quang_cao\" >K\u00eanh ph\u1ed1i h\u1ee3p qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Tinh_trang_va_chat_luong_quang_cao\" >T\u00ecnh tr\u1ea1ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Phan_khuc_thi_truong\" >Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Cong_nghe_va_doi_moi_sang_tao\" >C\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Bi_quyet_de_thuc_hien_chien_dich_OOH\" >B\u00ed quy\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch OOH<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Khong_ngung_sang_tao\" >Kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Lua_chon_dia_diem_phu_hop\" >L\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m ph\u00f9 h\u1ee3p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Gay_an_tuong_trong_thoi_gian_ngan\" >G\u00e2y \u1ea5n t\u01b0\u1ee3ng trong th\u1eddi gian ng\u1eafn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Tao_chien_dich_de_chia_se\" >T\u1ea1o chi\u1ebfn d\u1ecbch d\u1ec5 chia s\u1ebb<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Xu_huong_phat_trien_cua_OOH_trong_thoi_dai_so\" >Xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a OOH trong th\u1eddi \u0111\u1ea1i s\u1ed1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Nhung_chien_dich_quang_cao_ngoai_troi_an_tuong\" >Nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u1ea5n t\u01b0\u1ee3ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Chien_dich_%E2%80%9CLook_at_Me%E2%80%9D_cua_Womens_Aid\" >Chi\u1ebfn d\u1ecbch &#8220;Look at Me&#8221; c\u1ee7a Women&#8217;s Aid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Kiem_tra_suc_khoe_%E2%80%9Cboss_yeu%E2%80%9D_cua_Nestle\" >Ki\u1ec3m tra s\u1ee9c kh\u1ecfe \u201cboss y\u00eau\u201d c\u1ee7a Nestle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.ckconitsha.com\/vn\/ooh-la-gi-uu-nhuoc-diem-va-vai-tro-cua-ooh\/#Banh_mi_3D_tuc_thi_cua_Subway\" >B\u00e1nh m\u00ec 3D t\u1ee9c th\u00ec c\u1ee7a Subway<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">OOH l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o l\u00e2u \u0111\u1eddi nh\u1ea5t nh\u01b0ng v\u1eabn kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i. D\u00f9 ch\u1ecbu s\u1ef1 c\u1ea1nh tranh m\u1ea1nh m\u1ebd t\u1eeb qu\u1ea3ng c\u00e1o s\u1ed1 v\u00e0 truy\u1ec1n h\u00ecnh, OOH v\u1eabn c\u00f3 s\u1ee9c h\u00fat ri\u00eang khi \u0111em l\u1ea1i kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m tr\u1ef1c quan cho ng\u01b0\u1eddi xem. \u0110\u1ed3ng th\u1eddi, tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p l\u1edbn.<\/p>\n<h2 id=\"ooh-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"OOH_la_gi\"><\/span>OOH l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">OOH (Out of home Advertising) l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau khi h\u1ecd \u1edf b\u00ean ngo\u00e0i ng\u00f4i nh\u00e0, ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng b\u1eaft g\u1eb7p khi di chuy\u1ec3n. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 bi\u1ec3n qu\u1ea3ng c\u00e1o tr\u00ean cao t\u1ed1c, b\u1ea3ng hi\u1ec7u \u0111i\u1ec7n t\u1eed \u1edf qu\u1ea3ng tr\u01b0\u1eddng, \u00e1p ph\u00edch t\u1ea1i tr\u1ea1m xe bu\u00fdt v\u00e0 ga t\u00e0u,&#8230; C\u00f3 th\u1ec3 th\u1ea5y, OOH c\u00f3 m\u1eb7t kh\u1eafp n\u01a1i trong cu\u1ed9c s\u1ed1ng th\u01b0\u1eddng nh\u1eadt.\u00a0<\/p>\n<p style=\"text-align: justify\">\u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a OOH l\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ea1i ch\u00fang, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch tr\u1ef1c quan v\u00e0 nhanh ch\u00f3ng \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ch\u00ednh nh\u1edd v\u1eady, OOH \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Theo th\u1ed1ng k\u00ea c\u1ee7a Solomon Partners, qu\u1ea3ng c\u00e1o OOH t\u1ea1o ra m\u1ee9c \u0111\u1ed9 nh\u1edb l\u1ea1i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng cao nh\u1ea5t so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c.<\/p>\n<p style=\"text-align: justify\">Ng\u00e0y nay, OOH \u0111\u00e3 tr\u1edf n\u00ean \u0111a d\u1ea1ng c\u0169ng nh\u01b0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n nh\u1edd v\u00e0o s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o. C\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1, m\u00e0n h\u00ecnh LED v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ng\u00e0y c\u00e0ng tr\u1edf n\u00ean t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m m\u1ea1nh m\u1ebd cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"ooh l\u00e0 g\u00ec\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/1-ooh-la-gi.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nOOH (Out of home) l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1<\/em><\/p>\n<h2 id=\"vai-tro-cua-ooh-voi-doanh-nghiep\"><span class=\"ez-toc-section\" id=\"Vai_tro_cua_OOH_voi_doanh_nghiep\"><\/span>Vai tr\u00f2 c\u1ee7a OOH v\u1edbi doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, OOH l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u1ed1ng l\u00fd t\u01b0\u1edfng, k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3.<\/p>\n<ol>\n<li>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng<\/li>\n<li>K\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u201cb\u1eadn r\u1ed9n\u201d<\/li>\n<li>Ti\u1ebfp c\u1eadn \u0111a d\u1ea1ng kh\u00e1ch h\u00e0ng<\/li>\n<\/ol>\n<h3 id=\"xay-dung-thuong-hieu-ben-vung\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Xay_dung_thuong_hieu_ben_vung\"><\/span>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">OOH l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng, nh\u1edd kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n qua th\u1eddi gian. Khi xu\u1ea5t hi\u1ec7n li\u00ean t\u1ee5c t\u1ea1i c\u00e1c v\u1ecb tr\u00ed c\u1ed1 \u0111\u1ecbnh v\u00e0 d\u1ec5 th\u1ea5y, th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng t\u1ea1o d\u1ea5u \u1ea5n l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, nh\u1ea5n m\u1ea1nh c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 cam k\u1ebft c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng l\u00f2ng tin, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi c\u00f4ng ch\u00fang v\u00e0 t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady.<\/p>\n<p style=\"text-align: justify\">Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f2n gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng b\u1eb1ng c\u00e1ch mang \u0111\u1ebfn c\u00e1c tr\u1ea3i nghi\u1ec7m th\u1ecb gi\u00e1c \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t, t\u1ea1o n\u00ean nh\u1eefng &#8220;\u0111i\u1ec3m ch\u1ea1m&#8221; \u0111\u00e1ng nh\u1edb trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (Customer journey).\u00a0\u00a0<\/p>\n<p style=\"text-align: justify\">Theo nghi\u00ean c\u1ee9u c\u1ee7a Mediacom v\u00e0 \u0110\u1ea1i h\u1ecdc Alberta, sau khi m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi k\u1ebft th\u00fac, 36% ng\u01b0\u1eddi xem v\u1eabn c\u00f3 th\u1ec3 nh\u1edb r\u00f5 n\u1ed9i dung qu\u1ea3ng c\u00e1o. S\u00e1u tu\u1ea7n sau, t\u1ef7 l\u1ec7 ghi nh\u1edb v\u1eabn duy tr\u00ec \u1edf m\u1ee9c cao, kho\u1ea3ng 35%. So s\u00e1nh v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, kh\u1ea3 n\u0103ng ghi nh\u1edb gi\u1ea3m \u0111\u00e1ng k\u1ec3 ch\u1ec9 sau hai tu\u1ea7n k\u1ebft th\u00fac chi\u1ebfn d\u1ecbch, cho th\u1ea5y qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i h\u01a1n \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi xem.<\/p>\n<h3 id=\"ket-noi-voi-nguoi-tieu-dung-ban-ron\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ket_noi_voi_nguoi_tieu_dung_%E2%80%9Cban_ron%E2%80%9D\"><\/span>K\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u201cb\u1eadn r\u1ed9n\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Th\u00f4ng qua c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o l\u1edbn ho\u1eb7c m\u00e0n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i c\u00e1c v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c, OOH truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi h\u1ecd \u00edt b\u1ecb sao nh\u00e3ng nh\u1ea5t, gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ghi nh\u1edb v\u00e0 t\u1ea1o thi\u1ec7n c\u1ea3m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Kh\u00f4ng gi\u1ed1ng c\u00e1c qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n m\u1ed9t c\u00e1ch &#8220;b\u1ea5t ng\u1edd&#8221;, OOH mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch tinh t\u1ebf, \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 khi h\u1ecd \u0111ang di chuy\u1ec3n tr\u00ean \u0111\u01b0\u1eddng ho\u1eb7c tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng ng\u00e0y.<\/p>\n<p style=\"text-align: justify\">B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i nh\u01b0 m\u00e3 QR, m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng hay th\u1ef1c t\u1ebf \u1ea3o, t\u1ea1o n\u00ean s\u1ef1 k\u1ebft n\u1ed1i th\u00fa v\u1ecb v\u00e0 m\u1edbi m\u1ebb v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u1eb1ng c\u00e1ch n\u00e0y, doanh nghi\u1ec7p v\u1eeba c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u1eeba gi\u00fap kh\u00e1ch h\u00e0ng bi\u1ebft th\u00eam v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o. Qua \u0111\u00f3, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i, t\u1ea1o s\u1ef1 quan t\u00e2m v\u00e0 th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh.<\/p>\n<h3 id=\"tiep-can-da-dang-khach-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tiep_can_da_dang_khach_hang\"><\/span>Ti\u1ebfp c\u1eadn \u0111a d\u1ea1ng kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">V\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng c\u1ed9ng v\u00e0 c\u00e1c tuy\u1ebfn giao th\u00f4ng l\u1edbn, OOH gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng v\u1ec1 \u0111\u1ed9 tu\u1ed5i, ngh\u1ec1 nghi\u1ec7p v\u00e0 l\u1ed1i s\u1ed1ng. \u0110\u00e2y l\u00e0 l\u1ee3i th\u1ebf l\u1edbn m\u00e0 OOH mang l\u1ea1i, v\u00ec n\u00f3 kh\u00f4ng ch\u1ec9 nh\u1eafm \u0111\u1ebfn m\u1ed9t nh\u00f3m ng\u01b0\u1eddi c\u1ee5 th\u1ec3 m\u00e0 c\u00f2n c\u00f3 th\u1ec3 bao ph\u1ee7 r\u1ed9ng kh\u1eafp, t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ebfn kh\u00e1ch du l\u1ecbch. Nh\u1edd \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn (Marketing Online) \u0111\u00f4i khi kh\u00f3 ti\u1ebfp c\u1eadn, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u00edt truy c\u1eadp internet ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"vai tr\u00f2 c\u1ee7a ooh\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/2-vai-tro-cua-ooh.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nOOH gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i b\u1ec1n v\u1eefng v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u201cb\u1eadn r\u1ed9n\u201d<\/em><\/p>\n<h2 id=\"han-che-cua-quang-cao-ooh\"><span class=\"ez-toc-section\" id=\"Han_che_cua_quang_cao_OOH\"><\/span>H\u1ea1n ch\u1ebf c\u1ee7a qu\u1ea3ng c\u00e1o OOH<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Chi ph\u00ed cao v\u00e0 kh\u00f3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/li>\n<li>Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00f4ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/li>\n<li>Ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed v\u00e0 th\u1eddi ti\u1ebft<\/li>\n<\/ol>\n<h3 id=\"chi-phi-cao-va-kho-do-luong-hieu-qua\"><span class=\"ez-toc-section\" id=\"Chi_phi_cao_va_kho_do_luong_hieu_qua\"><\/span>Chi ph\u00ed cao v\u00e0 kh\u00f3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t trong nh\u1eefng h\u1ea1n ch\u1ebf l\u1edbn c\u1ee7a qu\u1ea3ng c\u00e1o OOH l\u00e0 chi ph\u00ed \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng cao, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba nh\u01b0 trung t\u00e2m th\u00e0nh ph\u1ed1, s\u00e2n bay ho\u1eb7c c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng l\u1edbn. C\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o l\u1edbn, m\u00e0n h\u00ecnh LED v\u00e0 b\u1ea3ng qu\u1ea3ng c\u00e1o t\u1ea1i khu v\u1ef1c giao th\u00f4ng \u0111\u00f4ng \u0111\u00fac \u0111\u00f2i h\u1ecfi chi ph\u00ed thu\u00ea l\u00e2u d\u00e0i, ch\u01b0a k\u1ec3 \u0111\u1ebfn chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 l\u1eafp \u0111\u1eb7t. Vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a OOH c\u0169ng g\u1eb7p nhi\u1ec1u th\u00e1ch th\u1ee9c, v\u00ec kh\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o. D\u00f9 c\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 hi\u1ec7n \u0111\u1ea1i h\u1ed7 tr\u1ee3, nh\u01b0ng vi\u1ec7c ph\u00e2n t\u00edch ch\u00ednh x\u00e1c l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) t\u1eeb OOH v\u1eabn l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p.<\/p>\n<h3 id=\"kha-nang-tiep-can-khong-duoc-ca-nhan-hoa\"><span class=\"ez-toc-section\" id=\"Kha_nang_tiep_can_khong_duoc_ca_nhan_hoa\"><\/span>Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00f4ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">OOH nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f4ng ch\u00fang r\u1ed9ng l\u1edbn, nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c kh\u00f3 nh\u1eafm ch\u00ednh x\u00e1c v\u00e0o m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 nh\u01b0 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 l\u00e0m. OOH kh\u00f4ng th\u1ec3 t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung d\u1ef1a tr\u00ean \u0111\u1ed9 tu\u1ed5i, s\u1edf th\u00edch, ho\u1eb7c h\u00e0nh vi c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n, khi\u1ebfn cho vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00f4ng c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u0111\u00f4i khi k\u00e9m hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o khi th\u00f4ng \u0111i\u1ec7p kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 ng\u01b0\u1eddi xem v\u00e0 kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng s\u00e2u s\u1eafc \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3 id=\"phu-thuoc-vao-vi-tri-va-thoi-tiet\"><span class=\"ez-toc-section\" id=\"Phu_thuoc_vao_vi_tri_va_thoi_tiet\"><\/span>Ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed v\u00e0 th\u1eddi ti\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o OOH ph\u1ea7n l\u1edbn ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o. N\u1ebfu v\u1ecb tr\u00ed kh\u00f4ng ph\u00f9 h\u1ee3p ho\u1eb7c l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i kh\u00f4ng nhi\u1ec1u, hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a qu\u1ea3ng c\u00e1o s\u1ebd gi\u1ea3m \u0111\u00e1ng k\u1ec3. Ngo\u00e0i ra, y\u1ebfu t\u1ed1 th\u1eddi ti\u1ebft c\u0169ng c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a OOH. V\u00ed d\u1ee5, bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 th\u1ec3 b\u1ecb che khu\u1ea5t ho\u1eb7c \u00edt ng\u01b0\u1eddi ch\u00fa \u00fd trong nh\u1eefng ng\u00e0y m\u01b0a b\u00e3o, s\u01b0\u01a1ng m\u00f9 ho\u1eb7c khi th\u1eddi ti\u1ebft x\u1ea5u, g\u00e2y h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p c\u1ea7n ch\u1ecdn l\u1ecdc v\u00e0 nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"h\u1ea1n ch\u1ebf c\u1ee7a ooh\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/3-han-che-cua-ooh.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nQu\u1ea3ng c\u00e1o OOH th\u01b0\u1eddng c\u00f3 chi ph\u00ed cao v\u00e0 kh\u00f4ng mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a<\/em><\/p>\n<h2 id=\"cac-hinh-thuc-ooh-pho-bien\"><span class=\"ez-toc-section\" id=\"Cac_hinh_thuc_OOH_pho_bien\"><\/span>C\u00e1c h\u00ecnh th\u1ee9c OOH ph\u1ed5 bi\u1ebfn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"billboard\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Billboard\"><\/span>Billboard<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Billboard (bi\u1ec3n qu\u1ea3ng c\u00e1o, \u00e1p ph\u00edch l\u1edbn l\u1edbn) l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o OOH ph\u1ed5 bi\u1ebfn nh\u1ea5t, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf nh\u1eefng v\u1ecb tr\u00ed c\u00f3 l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i cao nh\u01b0 tr\u1ee5c \u0111\u01b0\u1eddng ch\u00ednh, c\u00e1c t\u00f2a nh\u00e0 cao t\u1ea7ng hay giao l\u1ed9 \u0111\u00f4ng \u0111\u00fac. V\u1edbi k\u00edch th\u01b0\u1edbc l\u1edbn v\u00e0 v\u1ecb tr\u00ed n\u1ed5i b\u1eadt, Billboard gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u00e0ng ng\u00e0n ng\u01b0\u1eddi m\u1ed7i ng\u00e0y, t\u1eeb \u0111\u00f3 gia t\u0103ng nh\u1eadn di\u1ec7n v\u00e0 ghi nh\u1edb trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c ph\u00f9 h\u1ee3p cho c\u00e1c chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ea7n g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh.<\/p>\n<p style=\"text-align: justify\">M\u1ed9t s\u1ed1 d\u1ea1ng Billboard ph\u1ed5 bi\u1ebfn nh\u01b0:<\/p>\n<p style=\"text-align: justify\">Billboard 2 m\u1eb7t<\/p>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 d\u1ea1ng b\u1ea3ng qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, v\u1edbi hai m\u1eb7t hi\u1ec3n th\u1ecb th\u00f4ng \u0111i\u1ec7p \u1edf c\u1ea3 hai h\u01b0\u1edbng, gi\u00fap ti\u1ebfp c\u1eadn ng\u01b0\u1eddi qua l\u1ea1i t\u1eeb c\u1ea3 hai chi\u1ec1u di chuy\u1ec3n. D\u1ea1ng n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i c\u00e1c v\u1ecb tr\u00ed c\u00f3 l\u01b0u l\u01b0\u1ee3ng giao th\u00f4ng l\u1edbn, tr\u00ean c\u00e1c tr\u1ee5c \u0111\u01b0\u1eddng ch\u00ednh ho\u1eb7c \u0111i\u1ec3m giao l\u1ed9. V\u1edbi kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb l\u00e2u d\u00e0i v\u00e0 d\u1ec5 d\u00e0ng g\u00e2y ch\u00fa \u00fd, Billboard 2 m\u1eb7t l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"billboard 2 m\u1eb7t\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/4-ooh-billboard-2-mat.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nBi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi 2 m\u1eb7t ph\u1ed5 bi\u1ebfn<\/em><\/p>\n<p style=\"text-align: justify\">Billboard 3 m\u1eb7t<\/p>\n<p style=\"text-align: justify\">Billboard 3 m\u1eb7t (hay c\u00f2n g\u1ecdi l\u00e0 Tri-face Billboard) c\u00f3 thi\u1ebft k\u1ebf ba m\u1eb7t vu\u00f4ng g\u00f3c v\u1edbi nhau, cho ph\u00e9p hi\u1ec3n th\u1ecb ba qu\u1ea3ng c\u00e1o kh\u00e1c nhau tr\u00ean c\u00f9ng m\u1ed9t b\u1ea3ng. Lo\u1ea1i n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i c\u00e1c giao l\u1ed9 \u0111\u00f4ng \u0111\u00fac ho\u1eb7c qu\u1ea3ng tr\u01b0\u1eddng, n\u01a1i m\u1ecdi h\u01b0\u1edbng di chuy\u1ec3n \u0111\u1ec1u c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o. Billboard 3 m\u1eb7t kh\u00f4ng ch\u1ec9 gia t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u00e0 c\u00f2n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a di\u1ec7n t\u00edch qu\u1ea3ng c\u00e1o, gi\u00fap qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n t\u1eeb c\u00e1c g\u00f3c \u0111\u1ed9 kh\u00e1c nhau.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"billboard 3 m\u1eb7t\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/5-ooh-billboard-3-mat.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nH\u00ecnh th\u1ee9c Billboard ngo\u00e0i tr\u1eddi 3 m\u1eb7t linh ho\u1ea1t<\/em><\/p>\n<p style=\"text-align: justify\">Trivision Billboard<\/p>\n<p style=\"text-align: justify\">Trivision Billboard l\u00e0 d\u1ea1ng b\u1ea3ng qu\u1ea3ng c\u00e1o linh ho\u1ea1t, s\u1eed d\u1ee5ng c\u00e1c thanh tam gi\u00e1c xoay \u0111\u1ec3 hi\u1ec3n th\u1ecb ba qu\u1ea3ng c\u00e1o kh\u00e1c nhau tr\u00ean c\u00f9ng m\u1ed9t b\u1ec1 m\u1eb7t. M\u1ed7i khi c\u00e1c thanh tam gi\u00e1c n\u00e0y xoay, qu\u1ea3ng c\u00e1o m\u1edbi s\u1ebd xu\u1ea5t hi\u1ec7n, thu h\u00fat s\u1ef1 ch\u00fa \u00fd nh\u1edd t\u00ednh chuy\u1ec3n \u0111\u1ed9ng \u0111\u1ed9c \u0111\u00e1o. Lo\u1ea1i b\u1ea3ng qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi xem v\u00e0 th\u00edch h\u1ee3p cho nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p c\u1ea7n \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i tr\u00ean c\u00f9ng m\u1ed9t v\u1ecb tr\u00ed.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"trivision billboard\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/6-ooh-trivision-billboard.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nBi\u1ec3n qu\u1ea3ng c\u00e1o Trivision v\u1edbi thi\u1ebft k\u1ebf g\u00e2y \u1ea5n t\u01b0\u1ee3ng th\u1ecb gi\u00e1c<\/em><\/p>\n<p style=\"text-align: justify\">Billboard \u0111i\u1ec7n t\u1eeb (Digital Billboard)<\/p>\n<p style=\"text-align: justify\">Billboard \u0111i\u1ec7n t\u1eed l\u00e0 b\u1ea3ng qu\u1ea3ng c\u00e1o hi\u1ec7n \u0111\u1ea1i, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 LED \u0111\u1ec3 hi\u1ec3n th\u1ecb n\u1ed9i dung. V\u1edbi kh\u1ea3 n\u0103ng thay \u0111\u1ed5i qu\u1ea3ng c\u00e1o li\u00ean t\u1ee5c v\u00e0 ph\u00e1t n\u1ed9i dung \u0111\u1ed9ng nh\u01b0 video, Digital Billboard mang l\u1ea1i s\u1ef1 sinh \u0111\u1ed9ng v\u00e0 linh ho\u1ea1t trong truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 thay \u0111\u1ed5i n\u1ed9i dung theo gi\u1edd ho\u1eb7c theo t\u1eebng chi\u1ebfn d\u1ecbch, gi\u00fap qu\u1ea3ng c\u00e1o lu\u00f4n m\u1edbi m\u1ebb v\u00e0 thu h\u00fat ng\u01b0\u1eddi xem. Billboard \u0111i\u1ec7n t\u1eed th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn, n\u01a1i c\u00f3 l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i cao v\u00e0 th\u00edch h\u1ee3p cho nh\u1eefng chi\u1ebfn d\u1ecbch c\u1ea7n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nhanh ch\u00f3ng, \u1ea5n t\u01b0\u1ee3ng.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"digital billboard\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/7-digital-billboard.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nD\u1ea1ng qu\u1ea3ng c\u00e1o OOH \u0111i\u1ec7n t\u1eed linh ho\u1ea1t v\u00e0 s\u1ed1ng \u0111\u1ed9ng<\/em><\/p>\n<p style=\"text-align: justify\">Billboard 3D<\/p>\n<p style=\"text-align: justify\">Billboard 3D hay m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o 3D l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi hi\u1ec7n \u0111\u1ea1i, s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 t\u1ea1o ra hi\u1ec7u \u1ee9ng h\u00ecnh \u1ea3nh ba chi\u1ec1u s\u1ed1ng \u0111\u1ed9ng, nh\u01b0 th\u1ec3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng \u0111ang b\u1eadt ra kh\u1ecfi m\u00e0n h\u00ecnh. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u1ecb gi\u00e1c \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u1ea5n t\u01b0\u1ee3ng, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd. Billboard 3D th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf c\u00e1c v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba, n\u01a1i \u0111\u00f4ng ng\u01b0\u1eddi qua l\u1ea1i \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a kh\u1ea3 n\u0103ng g\u00e2y ch\u00fa \u00fd v\u00e0 gia t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"billboard 3d\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/8-ooh-billboard-3d.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nBillboard 3D mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1eadt cho ng\u01b0\u1eddi xem<\/em><\/p>\n<p style=\"text-align: justify\">Qu\u1ea3ng c\u00e1o tr\u00ean Billboard c\u00f3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi xem, nh\u01b0ng c\u0169ng \u0111\u00f2i h\u1ecfi thi\u1ebft k\u1ebf \u1ea5n t\u01b0\u1ee3ng, \u0111\u01a1n gi\u1ea3n v\u00e0 r\u00f5 r\u00e0ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ch\u1ec9 trong v\u00e0i gi\u00e2y. Khi ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng ch\u1ec9 c\u00f3 kho\u1ea3ng th\u1eddi gian ng\u1eafn \u0111\u1ec3 l\u01b0\u1edbt qua, m\u1ed9t Billboard v\u1edbi h\u00ecnh \u1ea3nh n\u1ed5i b\u1eadt, ch\u1eef d\u1ec5 \u0111\u1ecdc v\u00e0 th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng t\u1ea1o d\u1ea5u \u1ea5n v\u00e0 l\u01b0u l\u1ea1i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 l\u00fd do Billboard th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn l\u1ef1a ch\u1ecdn cho c\u00e1c chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p ch\u00ednh c\u1ee7a h\u1ecd.<\/p>\n<h3 id=\"transit\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Transit\"><\/span>Transit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Transit l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o OOH s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng nh\u01b0 xe bu\u00fdt, taxi, xe \u0111i\u1ec7n, \u00f4 t\u00f4, t\u00e0u h\u1ecfa,&#8230; \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn ng\u01b0\u1eddi xem. Qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n di \u0111\u1ed9ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 di chuy\u1ec3n qua nhi\u1ec1u khu v\u1ef1c kh\u00e1c nhau, t\u1eeb n\u1ed9i th\u00e0nh \u0111\u1ebfn ngo\u1ea1i th\u00e0nh, gi\u00fap ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng v\u00e0 r\u1ed9ng l\u1edbn. \u0110\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c v\u1ecb tr\u00ed c\u1ed1 \u0111\u1ecbnh.<\/p>\n<p style=\"text-align: justify\">H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o transit th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng c\u00e1c h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c d\u00e1n tr\u1ef1c ti\u1ebfp l\u00ean th\u00e2n xe ho\u1eb7c b\u00ean trong c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng c\u00f4ng c\u1ed9ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n khi\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 ghi nh\u1edb, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n d\u1eebng ch\u1edd t\u1ea1i tr\u1ea1m ho\u1eb7c khi xe di chuy\u1ec3n qua c\u00e1c khu v\u1ef1c \u0111\u00f4ng ng\u01b0\u1eddi. Transit c\u0169ng mang \u0111\u1ebfn c\u01a1 h\u1ed9i t\u1ea1o ra c\u00e1c qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9c \u0111\u00e1o, nh\u01b0 thi\u1ebft k\u1ebf to\u00e0n b\u1ed9 xe bu\u00fdt ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c v\u1eadt li\u1ec7u n\u1ed5i b\u1eadt tr\u00ean xe taxi.\u00a0<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"ooh transit\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/9-ooh-transit.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nQu\u1ea3ng c\u00e1o OOH tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1<\/em><\/p>\n<h3 id=\"posm\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"POSM\"><\/span>POSM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">POSM (Point of Sale Materials) l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o OOH \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng nh\u01b0 si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb, nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ngay khi h\u1ecd \u0111ang c\u00f3 nhu c\u1ea7u mua s\u1eafm. C\u00e1c v\u1eadt li\u1ec7u POSM nh\u01b0 banner, standee, poster v\u00e0 k\u1ec7 tr\u01b0ng b\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n t\u1ea1o s\u1ef1 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn th\u00f4ng tin s\u1ea3n ph\u1ea9m ngay t\u1ea1i \u0111i\u1ec3m b\u00e1n. \u0110i\u1ec1u n\u00e0y t\u0103ng c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00fap th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">POSM c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n ngay t\u1ea1i \u0111i\u1ec3m mua s\u1eafm. C\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o POSM th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1eaft m\u1eaft, th\u1ec3 hi\u1ec7n th\u00f4ng tin s\u1ea3n ph\u1ea9m r\u00f5 r\u00e0ng, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n v\u00e0 ch\u1ecdn l\u1ef1a. V\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, POSM l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp, gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch Marketing t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">Ngo\u00e0i ra, c\u00e1c gian h\u00e0ng th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m hay c\u00e1c qu\u1ea7y tr\u01b0ng b\u00e0y n\u1ed5i b\u1eadt t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u1ea3m nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 g\u1eafn b\u00f3 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p kinh doanh m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG), v\u00ec POSM h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong vi\u1ec7c l\u1ef1a ch\u1ecdn v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<h3 id=\"street-furniture\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Street_Furniture\"><\/span>Street Furniture<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Street Furniture (bi\u1ec3n qu\u1ea3ng c\u00e1o t\u1ea7m th\u1ea5p) l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u00edch h\u1ee3p v\u00e0o c\u00e1c \u0111\u1ed3 n\u1ed9i th\u1ea5t \u0111\u01b0\u1eddng ph\u1ed1 nh\u01b0 gh\u1ebf ch\u1edd, tr\u1ea1m xe bu\u00fdt, c\u1ed9t \u0111\u00e8n, b\u1ed1t \u0111i\u1ec7n tho\u1ea1i,&#8230; V\u1edbi v\u1ecb tr\u00ed \u0111\u1eb7t t\u1ea1i c\u00e1c khu v\u1ef1c c\u00f4ng c\u1ed9ng, Street Furniture gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean khi h\u1ecd \u0111ang ch\u1edd \u0111\u1ee3i ho\u1eb7c di chuy\u1ec3n. H\u00ecnh th\u1ee9c n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, b\u1edfi s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ed1 \u0111\u1ecbnh v\u00e0 thu h\u00fat c\u1ee7a n\u00f3 trong kh\u00f4ng gian c\u00f4ng c\u1ed9ng.<\/p>\n<p style=\"text-align: justify\">C\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o Street Furniture c\u00f3 th\u1ec3 linh ho\u1ea1t v\u1ec1 h\u00ecnh th\u1ee9c, t\u1eeb poster, b\u1ea3ng qu\u1ea3ng c\u00e1o \u0111\u00e8n led \u0111\u1ebfn m\u00e0n h\u00ecnh s\u1ed1 h\u00f3a. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 mang l\u1ea1i t\u00ednh th\u1ea9m m\u1ef9 cho kh\u00f4ng gian \u0111\u01b0\u1eddng ph\u1ed1 m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi xem. Khi \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i c\u00e1c khu v\u1ef1c \u0111\u00f4ng ng\u01b0\u1eddi nh\u01b0 khu mua s\u1eafm, qu\u1ea3ng c\u00e1o Street Furniture gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn v\u00e0 ghi d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u00e1ch h\u00e0ng trong khu v\u1ef1c l\u00e2n c\u1eadn.<\/p>\n<p style=\"text-align: justify\">V\u1edbi Street Furniture, doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c thi\u1ebft k\u1ebf t\u01b0\u01a1ng t\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 gh\u1ebf ng\u1ed3i v\u1edbi h\u00ecnh \u1ea3nh s\u00e1ng t\u1ea1o ho\u1eb7c m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng t\u1ea1i tr\u1ea1m xe bu\u00fdt, \u0111\u1ec3 t\u1ea1o s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u1edd \u0111\u00f3, Street Furniture kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a tr\u1ea3i nghi\u1ec7m \u0111\u00f4 th\u1ecb, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch g\u1ea7n g\u0169i v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"ooh street furniture\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/10-ooh-street-furniture.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nStreet Furniture l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c \u0111\u1ed3 n\u1ed9i th\u1ea5t tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1<\/em><\/p>\n<h3 id=\"roadshow\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Roadshow\"><\/span>Roadshow<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Roadshow l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o l\u01b0u \u0111\u1ed9ng ngo\u00e0i tr\u1eddi, trong \u0111\u00f3 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n mang h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c di chuy\u1ec3n \u0111\u1ebfn nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c nhau \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n trong roadshow th\u01b0\u1eddng \u0111\u01b0\u1ee3c trang tr\u00ed n\u1ed5i b\u1eadt, t\u1ea1o th\u00e0nh nh\u1eefng \u0111o\u00e0n xe qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u di \u0111\u1ed9ng, gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn nhi\u1ec1u khu v\u1ef1c v\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau. \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u00e0 t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: justify\">Roadshow th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 nh\u01b0 ph\u00e1t t\u1edd r\u01a1i, qu\u00e0 t\u1eb7ng ho\u1eb7c mini game, gi\u00fap t\u0103ng s\u1ef1 tham gia c\u1ee7a c\u00f4ng ch\u00fang v\u00e0 t\u1ea1o ra b\u1ea7u kh\u00f4ng kh\u00ed s\u00f4i \u0111\u1ed9ng. \u0110\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn g\u1ea7n g\u0169i v\u00e0 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. C\u00e1c chi\u1ebfn d\u1ecbch roadshow c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u00f4ng ng\u01b0\u1eddi ho\u1eb7c c\u00e1c khu v\u1ef1c c\u00f4ng c\u1ed9ng, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ea3i nghi\u1ec7m v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: justify\">\u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a Roadshow l\u00e0 t\u00ednh linh ho\u1ea1t, c\u00f3 th\u1ec3 thay \u0111\u1ed5i v\u1ecb tr\u00ed, l\u1ed9 tr\u00ecnh theo chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p. Nh\u1edd \u0111\u00f3, roadshow gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong th\u1eddi gian ng\u1eafn m\u00e0 c\u00f2n mang l\u1ea1i s\u1ef1 kh\u00e1c bi\u1ec7t, \u1ea5n t\u01b0\u1ee3ng trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 cho c\u00e1c chi\u1ebfn d\u1ecbch gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c kh\u1edfi \u0111\u1ed9ng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u1edbn.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"ooh roadshow\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/11-oof-roadshow.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nRoadshow l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o l\u01b0u \u0111\u1ed9ng ngo\u00e0i tr\u1eddi<\/em><\/p>\n<h3 id=\"dooh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"DOOH\"><\/span>DOOH<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Digital Out-of-Home (DOOH) l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi k\u1ebft h\u1ee3p v\u1edbi c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1, cho ph\u00e9p doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 sinh \u0111\u1ed9ng h\u01a1n. DOOH s\u1eed d\u1ee5ng c\u00e1c m\u00e0n h\u00ecnh \u0111i\u1ec7n t\u1eed nh\u01b0 LED, LCD t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng c\u1ed9ng \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, c\u00f3 th\u1ec3 thay \u0111\u1ed5i n\u1ed9i dung theo th\u1eddi gian th\u1ef1c. V\u1edbi kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c cao, DOOH ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch c\u1ea7n s\u1ef1 c\u1eadp nh\u1eadt nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd.<\/p>\n<p style=\"text-align: justify\">M\u1ed9t \u01b0u \u0111i\u1ec3m l\u1edbn c\u1ee7a DOOH l\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o th\u00f4ng qua c\u00f4ng ngh\u1ec7. C\u00e1c m\u00e0n h\u00ecnh DOOH c\u00f3 th\u1ec3 t\u00edch h\u1ee3p c\u00e1c c\u1ea3m bi\u1ebfn ho\u1eb7c ph\u1ea7n m\u1ec1m theo d\u00f5i \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 l\u01b0\u1ee3t xem v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb.<\/p>\n<p style=\"text-align: justify\">DOOH c\u00f2n mang l\u1ea1i kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o kh\u00f4ng gi\u1edbi h\u1ea1n nh\u1edd c\u00e1c y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 video, \u00e2m thanh v\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ed9ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c, v\u00ed d\u1ee5 nh\u01b0 m\u1eddi ng\u01b0\u1eddi xem ch\u1ee5p \u1ea3nh ho\u1eb7c qu\u00e9t m\u00e3 QR \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i. Kh\u1ea3 n\u0103ng t\u00f9y bi\u1ebfn v\u00e0 t\u01b0\u01a1ng t\u00e1c n\u00e0y l\u00e0m cho DOOH tr\u1edf th\u00e0nh xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o n\u1ed5i b\u1eadt, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"dooh\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/12-dooh.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nDOOH l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1<\/em><\/p>\n<h3 id=\"quang-cao-theo-dia-diem\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Quang_cao_theo_dia_diem\"><\/span>Qu\u1ea3ng c\u00e1o theo \u0111\u1ecba \u0111i\u1ec3m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Qu\u1ea3ng c\u00e1o theo \u0111\u1ecba \u0111i\u1ec3m l\u00e0 h\u00ecnh th\u1ee9c OOH nh\u1eafm \u0111\u1ebfn c\u00e1c khu v\u1ef1c c\u1ee5 th\u1ec3, gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ea1i m\u1ed9t v\u1ecb tr\u00ed nh\u1ea5t \u0111\u1ecbnh. Th\u00f4ng qua vi\u1ec7c \u0111\u1eb7t qu\u1ea3ng c\u00e1o t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m nh\u01b0 trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, s\u00e2n bay v\u00e0 b\u1ec7nh vi\u1ec7n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/p>\n<p style=\"text-align: justify\">H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y r\u1ea5t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u1ea1i n\u01a1i m\u00e0 h\u1ecd d\u1ec5 d\u00e0ng nh\u00ecn th\u1ea5y v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5, qu\u1ea3ng c\u00e1o m\u1ef9 ph\u1ea9m t\u1ea1i trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i ho\u1eb7c s\u1ea3n ph\u1ea9m y t\u1ebf t\u1ea1i b\u1ec7nh vi\u1ec7n s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u, t\u0103ng c\u01a1 h\u1ed9i mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap qu\u1ea3ng c\u00e1o theo \u0111\u1ecba \u0111i\u1ec3m mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u1edbi chi ph\u00ed t\u1ed1i \u01b0u.<\/p>\n<p style=\"text-align: justify\">Qu\u1ea3ng c\u00e1o theo \u0111\u1ecba \u0111i\u1ec3m c\u00f2n c\u00f3 th\u1ec3 t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1eed d\u1ee5ng m\u00e3 QR ho\u1eb7c NFC \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng truy c\u1eadp th\u00f4ng tin s\u1ea3n ph\u1ea9m. S\u1ef1 t\u01b0\u01a1ng t\u00e1c n\u00e0y gi\u00fap ng\u01b0\u1eddi xem kh\u00f4ng ch\u1ec9 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng nh\u01b0 mua h\u00e0ng ho\u1eb7c \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5 ngay l\u1eadp t\u1ee9c, n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"ooh theo \u0111\u1ecba \u0111i\u1ec3m\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/13-ooh-theo-dia-diem.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nC\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o \u1edf trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho qu\u1ea3ng c\u00e1o OOH<\/em><\/p>\n<h2 id=\"cac-buoc-thuc-hien-quang-cao-ngoai-troi\"><span class=\"ez-toc-section\" id=\"Cac_buoc_thuc_hien_quang_cao_ngoai_troi\"><\/span>C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li>\n<li>B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch<\/li>\n<li>B\u01b0\u1edbc 4: Thi\u1ebft k\u1ebf th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh<\/li>\n<li>B\u01b0\u1edbc 5: X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch<\/li>\n<li>B\u01b0\u1edbc 6: Tri\u1ec3n khai OOH<\/li>\n<\/ol>\n<h3 id=\"buoc-1-nghien-cuu-thi-truong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_1_Nghien_cuu_thi_truong\"><\/span>B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng trong b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0o, bao g\u1ed3m c\u1ea3 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. Doanh nghi\u1ec7p c\u1ea7n thu th\u1eadp th\u00f4ng tin v\u1ec1 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh v\u00e0 c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. \u0110\u1ed3ng th\u1eddi, t\u00ecm hi\u1ec3u c\u00e1c th\u00f4ng tin v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m, t\u1ea7n su\u1ea5t v\u00e0 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o m\u00e0 \u0111\u1ed1i th\u1ee7 \u0111ang s\u1eed d\u1ee5ng. \u0110\u1ec3 qua \u0111\u00f3, x\u00e1c \u0111\u1ecbnh nh\u1eefng khu v\u1ef1c ho\u1eb7c v\u1ecb tr\u00ed ti\u1ec1m n\u0103ng \u0111\u1ec3 tri\u1ec3n khai qu\u1ea3ng c\u00e1o OOH hi\u1ec7u qu\u1ea3.<\/p>\n<h3 id=\"buoc-2-xac-dinh-khach-hang-muc-tieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_2_Xac_dinh_khach_hang_muc_tieu\"><\/span>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Sau khi hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch c\u00e1c th\u00f4ng tin v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc (\u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, khu v\u1ef1c sinh s\u1ed1ng,..), ch\u00e2n dung kh\u00e1ch h\u00e0ng, h\u00e0nh vi mua h\u00e0ng,&#8230; Nh\u01b0 v\u1eady, c\u00e1c qu\u1ea3ng c\u00e1o OOH \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1eb7t t\u1ea1i \u1edf nh\u1eefng v\u1ecb tr\u00ed c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn t\u1ed1i \u01b0u nh\u1ea5t.\u00a0<\/p>\n<h3 id=\"buoc-3-xac-dinh-muc-tieu-chien-dich\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_3_Xac_dinh_muc_tieu_chien_dich\"><\/span>B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u1ea7n ph\u1ea3i c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 kh\u1ea3 thi. C\u00e1c m\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng ho\u1eb7c t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp trang web. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap thi\u1ebft l\u1eadp ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t (KPI) \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch m\u00e0 c\u00f2n t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho \u0111\u1ed9i ng\u0169 l\u00e0m vi\u1ec7c. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3 id=\"buoc-4-thiet-ke-thong-diep-hinh-anh\"><span class=\"ez-toc-section\" id=\"Buoc_4_Thiet_ke_thong_diep_hinh_anh\"><\/span>B\u01b0\u1edbc 4: Thi\u1ebft k\u1ebf th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh s\u1eed d\u1ee5ng cho qu\u1ea3ng c\u00e1o OOH c\u1ea7n ph\u1ea3i \u1ea5n t\u01b0\u1ee3ng v\u00e0 d\u1ec5 nh\u1edb. Do h\u1ea1n ch\u1ebf v\u1ec1 th\u1eddi gian v\u00e0 kh\u00f4ng gian, th\u00f4ng \u0111i\u1ec7p n\u00ean ng\u1eafn g\u1ecdn, s\u00fac t\u00edch v\u00e0 c\u00f3 t\u00ednh g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh. H\u00ecnh \u1ea3nh s\u1eed d\u1ee5ng ph\u1ea3i ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n \u0111ang qu\u1ea3ng c\u00e1o. H\u00e3y xem x\u00e9t vi\u1ec7c s\u1eed d\u1ee5ng m\u00e0u s\u1eafc v\u00e0 ph\u00f4ng ch\u1eef ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u1ed3ng th\u1eddi, c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o c\u1ee7a khu v\u1ef1c n\u01a1i tri\u1ec3n khai.<\/p>\n<h3 id=\"buoc-5-xac-dinh-ngan-sach\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_5_Xac_dinh_ngan_sach\"><\/span>B\u01b0\u1edbc 5: X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ng\u00e2n s\u00e1ch l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c tri\u1ec3n khai qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh t\u1ed5ng chi ph\u00ed cho t\u1eebng h\u1ea1ng m\u1ee5c, bao g\u1ed3m chi ph\u00ed thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t, l\u1eafp \u0111\u1eb7t, duy tr\u00ec qu\u1ea3ng c\u00e1 hay c\u00e1c kho\u1ea3n d\u1ef1 tr\u00f9 cho ph\u00e1t sinh kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c,&#8230;. \u0110\u1ed3ng th\u1eddi, c\u00e2n nh\u1eafc gi\u1eefa c\u00e1c t\u00f9y ch\u1ecdn qu\u1ea3ng c\u00e1o kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ea3ng qu\u1ea3ng c\u00e1o l\u1edbn, m\u00e0n h\u00ecnh LED ho\u1eb7c qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng,&#8230;<\/p>\n<h3 id=\"buoc-6-trien-khai-ooh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_6_Trien_khai_OOH\"><\/span>B\u01b0\u1edbc 6: Tri\u1ec3n khai OOH<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ec3 qu\u1ea3ng c\u00e1o OOH \u0111\u01b0\u1ee3c tri\u1ec3n khai su\u00f4n s\u1ebb, doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn h\u00e0nh l\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed l\u1eafp \u0111\u1eb7t qu\u1ea3ng c\u00e1o, th\u1ef1c hi\u1ec7n l\u1eafp \u0111\u1eb7t v\u00e0 ki\u1ec3m tra l\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt. H\u00e3y theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a qu\u1ea3ng c\u00e1o sau khi tri\u1ec3n khai, s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u1edf b\u01b0\u1edbc 3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra, vi\u1ec7c thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng c\u0169ng gi\u00fap doanh nghi\u1ec7p r\u00fat ra nh\u1eefng l\u01b0u \u00fd v\u00e0 b\u00e0i h\u1ecdc h\u1eefu \u00edch cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp theo.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n ooh\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/14-cac-buoc-thuc-hien-ooh.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>L\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m tri\u1ec3n khai OOH ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n<h2 id=\"cac-yeu-to-tac-dong-den-hieu-qua-cua-ooh\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_tac_dong_den_hieu_qua_cua_OOH\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a OOH<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd, nh\u01b0ng hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a OOH:<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Vi_tri_dia_ly\"><\/span>V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">V\u1ecb tr\u00ed c\u1ee7a b\u1ea3ng qu\u1ea3ng c\u00e1o hay khu v\u1ef1c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t. C\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u00f3 l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i cao, nh\u01b0 trung t\u00e2m th\u00e0nh ph\u1ed1, c\u00e1c tr\u1ee5c giao th\u00f4ng ch\u00ednh, ho\u1eb7c g\u1ea7n c\u00e1c khu v\u1ef1c th\u01b0\u01a1ng m\u1ea1i v\u00e0 gi\u1ea3i tr\u00ed, th\u01b0\u1eddng mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n. Vi\u1ec7c ch\u1ecdn l\u1ef1a v\u1ecb tr\u00ed c\u0169ng c\u1ea7n ph\u1ea3i xem x\u00e9t v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn b\u1edfi nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thoi_gian_trien_khai\"><\/span>Th\u1eddi gian tri\u1ec3n khai<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">Th\u1eddi gian l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o OOH. M\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00ean \u0111\u01b0\u1ee3c tri\u1ec3n khai v\u00e0o th\u1eddi \u0111i\u1ec3m m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 kh\u1ea3 n\u0103ng nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o cao nh\u1ea5t. Th\u1eddi \u0111i\u1ec3m trong n\u0103m, ng\u00e0y trong tu\u1ea7n v\u00e0 th\u1eadm ch\u00ed gi\u1edd trong ng\u00e0y c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t. V\u00ed d\u1ee5, qu\u1ea3ng c\u00e1o cho c\u00e1c s\u1ea3n ph\u1ea9m m\u00f9a h\u00e8 c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 h\u01a1n khi \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u01b0\u1edbc k\u1ef3 ngh\u1ec9 h\u00e8.<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thiet_ke_va_thong_diep\"><\/span>Thi\u1ebft k\u1ebf v\u00e0 th\u00f4ng \u0111i\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">Thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o, bao g\u1ed3m c\u1ea3 h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p, l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u00f4ng \u0111i\u1ec7p c\u1ea7n ph\u1ea3i ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u v\u00e0 \u1ea5n t\u01b0\u1ee3ng, trong khi h\u00ecnh \u1ea3nh c\u1ea7n ph\u1ea3i b\u1eaft m\u1eaft v\u00e0 d\u1ec5 ghi nh\u1edb. Vi\u1ec7c s\u1eed d\u1ee5ng m\u00e0u s\u1eafc, ph\u00f4ng ch\u1eef v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh ph\u00f9 h\u1ee3p kh\u00f4ng ch\u1ec9 gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u00e0 c\u00f2n t\u1ea1o ra c\u1ea3m x\u00fac t\u00edch c\u1ef1c cho ng\u01b0\u1eddi xem.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Muc_do_nhan_thuc_va_trai_nghiem_cua_khach_hang\"><\/span>M\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">M\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o OOH. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 t\u00ean tu\u1ed5i v\u00e0 s\u1ef1 tin c\u1eady th\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd h\u01a1n. Ngo\u00e0i ra, tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch h\u1ecd ph\u1ea3n \u1ee9ng v\u1edbi qu\u1ea3ng c\u00e1o. N\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c h\u01a1n v\u1edbi qu\u1ea3ng c\u00e1o.<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Kenh_phoi_hop_quang_cao\"><\/span>K\u00eanh ph\u1ed1i h\u1ee3p qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a chi\u1ebfn d\u1ecbch. Vi\u1ec7c \u0111\u1ed3ng b\u1ed9 h\u00f3a th\u00f4ng \u0111i\u1ec7p gi\u1eefa OOH, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c gi\u00fap t\u1ea1o ra s\u1ef1 nh\u1ea5t qu\u00e1n trong nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ghi nh\u1edb. H\u00e3y xem x\u00e9t vi\u1ec7c s\u1eed d\u1ee5ng m\u00e3 QR ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c kh\u00e1c \u0111\u1ec3 k\u1ebft n\u1ed1i ng\u01b0\u1eddi xem v\u1edbi th\u00f4ng tin th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Tinh_trang_va_chat_luong_quang_cao\"><\/span>T\u00ecnh tr\u1ea1ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a b\u1ea3ng qu\u1ea3ng c\u00e1o, bao g\u1ed3m c\u1ea3 \u0111\u1ed9 s\u00e1ng, \u0111\u1ed9 s\u1eafc n\u00e9t v\u00e0 t\u00ecnh tr\u1ea1ng b\u1ea3o tr\u00ec, c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3. M\u1ed9t qu\u1ea3ng c\u00e1o b\u1ecb m\u1edd, h\u01b0 h\u1ecfng ho\u1eb7c kh\u00f4ng r\u00f5 r\u00e0ng s\u1ebd g\u00e2y kh\u00f3 kh\u0103n cho vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p. Do \u0111\u00f3, vi\u1ec7c duy tr\u00ec v\u00e0 ki\u1ec3m tra \u0111\u1ecbnh k\u1ef3 c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phan_khuc_thi_truong\"><\/span>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">C\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 t\u00e2m l\u00fd h\u1ecdc c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o OOH. Hi\u1ec3u r\u00f5 \u0111\u1eb7c \u0111i\u1ec3m, nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac s\u1ebd gi\u00fap \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh cho ph\u00f9 h\u1ee3p h\u01a1n, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a qu\u1ea3ng c\u00e1o v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cong_nghe_va_doi_moi_sang_tao\"><\/span>C\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">C\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n \u0111\u00e3 m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i m\u1edbi cho qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. C\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 cho ph\u00e9p thay \u0111\u1ed5i n\u1ed9i dung nhanh ch\u00f3ng v\u00e0 theo th\u1eddi gian th\u1ef1c, thu h\u00fat s\u1ef1 ch\u00fa \u00fd h\u01a1n so v\u1edbi c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. H\u01a1n n\u1eefa, vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 nh\u01b0 th\u1ef1c t\u1ebf \u1ea3o (VR) hay th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c th\u00fa v\u1ecb, gi\u00fap qu\u1ea3ng c\u00e1o OOH tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng ooh\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/15-yeu-to-tac-dong-ooh.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nV\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o OOH<\/em><\/p>\n<h2 id=\"bi-quyet-de-thuc-hien-chien-dich-ooh\"><span class=\"ez-toc-section\" id=\"Bi_quyet_de_thuc_hien_chien_dich_OOH\"><\/span>B\u00ed quy\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch OOH<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o<\/li>\n<li>L\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m ph\u00f9 h\u1ee3p<\/li>\n<li>G\u00e2y \u1ea5n t\u01b0\u1ee3ng trong th\u1eddi gian ng\u1eafn<\/li>\n<li>T\u1ea1o chi\u1ebfn d\u1ecbch d\u1ec5 chia s\u1ebb<\/li>\n<\/ol>\n<h3 id=\"khong-ngung-sang-tao\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Khong_ngung_sang_tao\"><\/span>Kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">S\u1ef1 s\u00e1ng t\u1ea1o l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n trong qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n th\u01b0\u1eddng xuy\u00ean \u0111\u1ed5i m\u1edbi \u00fd t\u01b0\u1edfng v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c \u00e1p d\u1ee5ng nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh t\u01b0\u01a1ng t\u00e1c ho\u1eb7c 3D, kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng t\u00ednh h\u1ea5p d\u1eabn m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 th\u00edch th\u00fa cho ng\u01b0\u1eddi xem. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c h\u00ecnh th\u1ee9c s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c v\u1eadt li\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng ho\u1eb7c tri\u1ec3n khai c\u00e1c th\u00f4ng \u0111i\u1ec7p x\u00e3 h\u1ed9i, t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n g\u1eafn li\u1ec1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: justify\">M\u1ed9t chi\u1ebfn d\u1ecbch OOH th\u00e0nh c\u00f4ng th\u01b0\u1eddng y\u00eau c\u1ea7u s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ngh\u1ec7 thu\u1eadt v\u00e0 th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng. C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u v\u00e0 h\u1ea5p d\u1eabn trong m\u1ed9t c\u00e1i nh\u00ecn tho\u00e1ng qua. B\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u c\u00e1c xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i v\u00e0 c\u1ea3m x\u00fac c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 b\u1eaft m\u1eaft m\u00e0 c\u00f2n g\u00e2y \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc v\u1edbi ng\u01b0\u1eddi xem.<\/p>\n<h3 id=\"lua-chon-dia-diem-phu-hop\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Lua_chon_dia_diem_phu_hop\"><\/span>L\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m ph\u00f9 h\u1ee3p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Vi\u1ec7c ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m l\u1eafp \u0111\u1eb7t qu\u1ea3ng c\u00e1o l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch OOH. C\u00e1c v\u1ecb tr\u00ed c\u00f3 l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i cao, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c tr\u1ee5c giao th\u00f4ng ch\u00ednh, b\u1ebfn xe bu\u00fdt ho\u1eb7c khu v\u1ef1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, s\u1ebd gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngo\u00e0i ra, c\u00e1c v\u1ecb tr\u00ed c\u00f3 li\u00ean quan \u0111\u1ebfn ng\u00e0nh h\u00e0ng ho\u1eb7c s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p \u0111ang qu\u1ea3ng c\u00e1o c\u0169ng r\u1ea5t quan tr\u1ecdng.\u00a0\u00a0<\/p>\n<p style=\"text-align: justify\">H\u01a1n n\u1eefa, c\u1ea7n ph\u1ea3i xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 t\u1ea7m nh\u00ecn, kho\u1ea3ng c\u00e1ch t\u1eeb n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean \u0111i qua v\u00e0 th\u1eddi gian m\u00e0 h\u1ecd c\u00f3 th\u1ec3 d\u00e0nh \u0111\u1ec3 nh\u00ecn v\u00e0o qu\u1ea3ng c\u00e1o. N\u1ebfu qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c l\u1eafp \u0111\u1eb7t \u1edf nh\u1eefng n\u01a1i m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng d\u1eebng l\u1ea1i v\u00e0 t\u01b0\u01a1ng t\u00e1c, kh\u1ea3 n\u0103ng ghi nh\u1edb th\u00f4ng \u0111i\u1ec7p s\u1ebd t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3.<\/p>\n<h3 id=\"gay-an-tuong-trong-thoi-gian-ngan\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Gay_an_tuong_trong_thoi_gian_ngan\"><\/span>G\u00e2y \u1ea5n t\u01b0\u1ee3ng trong th\u1eddi gian ng\u1eafn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u01b0\u1eddng ch\u1ec9 c\u00f3 v\u00e0i gi\u00e2y \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi xem. V\u00ec v\u1eady, th\u00f4ng \u0111i\u1ec7p c\u1ea7n ph\u1ea3i ng\u1eafn g\u1ecdn, r\u00f5 r\u00e0ng v\u00e0 m\u1ea1nh m\u1ebd. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u1ea5n t\u01b0\u1ee3ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 hi\u1ec3u. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 kh\u00f4ng l\u00e0m r\u1ed1i m\u1eaft ng\u01b0\u1eddi xem v\u1edbi qu\u00e1 nhi\u1ec1u th\u00f4ng tin, m\u00e0 thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1eadp trung v\u00e0o m\u1ed9t \u00fd t\u01b0\u1edfng duy nh\u1ea5t c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd.<\/p>\n<p style=\"text-align: justify\">Ngo\u00e0i ra, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 b\u1ea5t ng\u1edd ho\u1eb7c h\u00e0i h\u01b0\u1edbc c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc h\u01a1n. Nh\u1eefng qu\u1ea3ng c\u00e1o mang l\u1ea1i c\u1ea3m x\u00fac t\u00edch c\u1ef1c ho\u1eb7c c\u00f3 y\u1ebfu t\u1ed1 h\u00e0i h\u01b0\u1edbc th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1edb l\u00e2u h\u01a1n v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c chia s\u1ebb nhi\u1ec1u h\u01a1n. H\u00e3y t\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh c\u1ee7a c\u1ea3m x\u00fac \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong th\u1eddi gian ng\u1eafn ng\u1ee7i.<\/p>\n<h3 id=\"tao-chien-dich-de-chia-se\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tao_chien_dich_de_chia_se\"><\/span>T\u1ea1o chi\u1ebfn d\u1ecbch d\u1ec5 chia s\u1ebb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong k\u1ef7 nguy\u00ean s\u1ed1, kh\u1ea3 n\u0103ng chia s\u1ebb l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0o. Khi thi\u1ebft k\u1ebf chi\u1ebfn d\u1ecbch OOH, h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn c\u00e1ch m\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi xem chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00edch h\u1ee3p c\u00e1c m\u00e3 QR, hashtag \u0111\u1ed9c quy\u1ec1n ho\u1eb7c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi xem chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi qu\u1ea3ng c\u00e1o.<\/p>\n<p style=\"text-align: justify\">Th\u00eam v\u00e0o \u0111\u00f3, h\u00e3y xem x\u00e9t vi\u1ec7c k\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1. V\u00ed d\u1ee5, c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t cu\u1ed9c thi tr\u1ef1c tuy\u1ebfn d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o OOH, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ee5p \u1ea3nh v\u00e0 chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u00e0nh gi\u1ea3i th\u01b0\u1edfng. Vi\u1ec7c t\u1ea1o ra nh\u1eefng n\u1ed9i dung d\u1ec5 chia s\u1ebb kh\u00f4ng ch\u1ec9 gi\u00fap m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a chi\u1ebfn d\u1ecbch m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u1eafn k\u1ebft m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"b\u00ed quy\u1ebft ooh th\u00e0nh c\u00f4ng\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/16-bi-quyet-ooh-thanh-cong.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nTh\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u1ed3ng gh\u00e9p nh\u1eefng n\u1ed9i dung mang t\u00ednh chia s\u1ebb v\u00e0o qu\u1ea3ng c\u00e1o OOH<\/em><\/p>\n<h2 id=\"xu-huong-phat-trien-cua-ooh-trong-thoi-dai-so\"><span class=\"ez-toc-section\" id=\"Xu_huong_phat_trien_cua_OOH_trong_thoi_dai_so\"><\/span>Xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a OOH trong th\u1eddi \u0111\u1ea1i s\u1ed1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH) \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t s\u1ef1 chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 s\u1ed1. Theo d\u1ef1 b\u00e1o, t\u1ed5ng chi ti\u00eau cho qu\u1ea3ng c\u00e1o OOH to\u00e0n c\u1ea7u s\u1ebd v\u01b0\u1ee3t m\u1ed1c 40 t\u1ef7 USD v\u00e0o n\u0103m 2024, nh\u1edd v\u00e0o nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf nh\u1eefng kh\u00f4ng gian c\u00f4ng c\u1ed9ng\u200b.<\/p>\n<p style=\"text-align: justify\">M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng n\u1ed5i b\u1eadt l\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch sang qu\u1ea3ng c\u00e1o OOH k\u1ef9 thu\u1eadt s\u1ed1 (DOOH). C\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung theo th\u1eddi gian th\u1ef1c v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u nh\u01b0 v\u1ecb tr\u00ed v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1n gi\u1ea3\u200b. Ngo\u00e0i ra, vi\u1ec7c t\u00edch h\u1ee3p gi\u1eefa qu\u1ea3ng c\u00e1o OOH v\u00e0 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng m\u00e3 QR v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ecbnh v\u1ecb, gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u200b<\/p>\n<p style=\"text-align: justify\">Xu h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a trong qu\u1ea3ng c\u00e1o OOH c\u0169ng \u0111ang gia t\u0103ng. C\u00e1c c\u00f4ng ngh\u1ec7 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng, t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o \u0111\u1ed9c \u0111\u00e1o v\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t\u200b. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o (AR) trong qu\u1ea3ng c\u00e1o OOH c\u0169ng \u0111ang \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd mang l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c th\u00fa v\u1ecb, bi\u1ebfn nh\u1eefng qu\u1ea3ng c\u00e1o th\u00e0nh c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u200b.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ooh\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/17-xu-huong-phat-trien-ooh.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Qu\u1ea3ng c\u00e1o OOH trong t\u01b0\u01a1ng lai c\u00f3 th\u1ec3 mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb theo th\u1eddi gian th\u1ef1c cho ng\u01b0\u1eddi xem<\/em><\/p>\n<h2 id=\"nhung-chien-dich-quang-cao-ngoai-troi-an-tuong\"><span class=\"ez-toc-section\" id=\"Nhung_chien_dich_quang_cao_ngoai_troi_an_tuong\"><\/span>Nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u1ea5n t\u01b0\u1ee3ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o OOH theo th\u1eddi gian th\u1ef1c v\u00e0 mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m \u1ea5n t\u01b0\u1ee3ng cho kh\u00e1ch h\u00e0ng nh\u01b0:<\/p>\n<ol>\n<li>Chi\u1ebfn d\u1ecbch &#8220;Look at Me&#8221; c\u1ee7a Women&#8217;s Aid<\/li>\n<li>Ki\u1ec3m tra s\u1ee9c kh\u1ecfe \u201cboss y\u00eau\u201d c\u1ee7a Nestle<\/li>\n<li>B\u00e1nh m\u00ec 3D t\u1ee9c th\u00ec c\u1ee7a Subway<\/li>\n<\/ol>\n<h3 id=\"chien-dich-look-at-me-cua-women-s-aid\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chien_dich_%E2%80%9CLook_at_Me%E2%80%9D_cua_Womens_Aid\"><\/span>Chi\u1ebfn d\u1ecbch &#8220;Look at Me&#8221; c\u1ee7a Women&#8217;s Aid<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">T\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n Women\u2019s Aid \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 b\u1ea1o l\u1ef1c gia \u0111\u00ecnh. B\u1ea3ng qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t \u0111\u1ec3 theo d\u00f5i xem c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111ang &#8220;nh\u00ecn&#8221; v\u00e0o n\u00f3. Khi c\u00f3 c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ch\u00fa \u00fd, khu\u00f4n m\u1eb7t tr\u00ean b\u1ea3ng qu\u1ea3ng c\u00e1o &#8211; l\u00e0 h\u00ecnh \u1ea3nh m\u1ed9t ph\u1ee5 n\u1eef b\u1ecb b\u1ea1o h\u00e0nh &#8211; s\u1ebd d\u1ea7n d\u1ea7n &#8220;h\u1ed3i ph\u1ee5c&#8221; kh\u1ecfi nh\u1eefng v\u1ebft th\u01b0\u01a1ng. Chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c m\u1ea1nh m\u1ebd v\u1edbi ng\u01b0\u1eddi xem, khi\u1ebfn h\u1ecd nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng s\u1ef1 quan t\u00e2m c\u1ee7a c\u1ed9ng \u0111\u1ed3ng c\u00f3 th\u1ec3 t\u1ea1o ra thay \u0111\u1ed5i t\u00edch c\u1ef1c.<\/p>\n<h3 id=\"kiem-tra-suc-khoe-boss-yeu-cua-nestle\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Kiem_tra_suc_khoe_%E2%80%9Cboss_yeu%E2%80%9D_cua_Nestle\"><\/span>Ki\u1ec3m tra s\u1ee9c kh\u1ecfe \u201cboss y\u00eau\u201d c\u1ee7a Nestle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t chi\u1ebfn d\u1ecbch n\u1ed5i b\u1eadt trong l\u0129nh v\u1ef1c n\u00e0y l\u00e0 c\u1ee7a Nestle Purina Pet Care. \u0110\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m th\u1ee9c \u0103n cho ch\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u dinh d\u01b0\u1ee1ng, h\u00e3ng \u0111\u00e3 l\u1eafp \u0111\u1eb7t c\u00e1c tr\u1ea1m ph\u00e2n t\u00edch n\u01b0\u1edbc ti\u1ec3u c\u1ee7a ch\u00f3 t\u1ea1i c\u00e1c c\u00f4ng vi\u00ean v\u00e0 khu v\u1ef1c c\u00f4ng c\u1ed9ng, n\u01a1i m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng d\u1eaft ch\u00f3 \u0111i d\u1ea1o.<\/p>\n<p style=\"text-align: justify\">C\u00e1c tr\u1ea1m n\u00e0y c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n v\u00e0 ph\u00e2n t\u00edch m\u1eabu n\u01b0\u1edbc ti\u1ec3u c\u1ee7a ch\u00f3 khi ch\u00fang d\u1eebng l\u1ea1i, th\u00f4ng qua c\u00e1c c\u1ea3m bi\u1ebfn sinh h\u1ecdc v\u00e0 c\u00f4ng ngh\u1ec7 ph\u00e2n t\u00edch n\u01b0\u1edbc ti\u1ec3u. K\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c g\u1eedi v\u1ec1 m\u00e0n h\u00ecnh ngay l\u1eadp t\u1ee9c, cung c\u1ea5p th\u00f4ng tin v\u1ec1 t\u00ecnh tr\u1ea1ng s\u1ee9c kh\u1ecfe v\u00e0 nhu c\u1ea7u dinh d\u01b0\u1ee1ng c\u1ee7a ch\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u00ecnh tr\u1ea1ng hydrat h\u00f3a, c\u00e1c v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n ho\u1eb7c nhu c\u1ea7u v\u1ec1 vitamin v\u00e0 kho\u00e1ng ch\u1ea5t. Sau \u0111\u00f3, b\u1ea3ng qu\u1ea3ng c\u00e1o s\u1ebd g\u1ee3i \u00fd c\u00e1c gi\u1ea3i ph\u00e1p \u0111i\u1ec1u tr\u1ecb ho\u1eb7c th\u1ee9c \u0103n ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh tr\u1ea1ng s\u1ee9c kh\u1ecfe c\u1ee7a ch\u00fa ch\u00f3 cho ch\u1ee7 nh\u00e2n.<\/p>\n<h3 id=\"banh-mi-3d-tuc-thi-cua-subway\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Banh_mi_3D_tuc_thi_cua_Subway\"><\/span>B\u00e1nh m\u00ec 3D t\u1ee9c th\u00ec c\u1ee7a Subway<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Chi\u1ebfn d\u1ecbch n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi qua \u0111\u01b0\u1eddng t\u1ef1 tay &#8220;x\u00e2y d\u1ef1ng&#8221; nh\u1eefng chi\u1ebfc b\u00e1nh m\u00ec Subway m\u01a1 \u01b0\u1edbc c\u1ee7a m\u00ecnh ngay tr\u00ean m\u00e0n h\u00ecnh l\u1edbn. \u0110\u1ec3 tham gia, m\u1ecdi ng\u01b0\u1eddi ch\u1ec9 c\u1ea7n qu\u00e9t m\u00e3 QR \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean b\u1ea3ng qu\u1ea3ng c\u00e1o 3D, sau \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1c nguy\u00ean li\u1ec7u y\u00eau th\u00edch v\u00e0 t\u1ea1o ra chi\u1ebfc b\u00e1nh m\u00ec \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh tr\u00ean m\u00e0n h\u00ecnh. Sau khi h\u1ecd ho\u00e0n t\u1ea5t &#8220;t\u00e1c ph\u1ea9m&#8221; c\u1ee7a m\u00ecnh tr\u00ean m\u00e0n h\u00ecnh, c\u00e1c \u0111\u1ea1i s\u1ee9 Subway s\u1ebd xu\u1ea5t hi\u1ec7n \u0111\u1ec3 giao chi\u1ebfc b\u00e1nh m\u00ec Subway th\u1eadt v\u1edbi \u0111\u1ea7y \u0111\u1ee7 nguy\u00ean li\u1ec7u m\u00e0 ng\u01b0\u1eddi ch\u01a1i \u0111\u00e3 l\u1ef1a ch\u1ecdn.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"v\u00ed d\u1ee5 v\u1ec1 ooh\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/11\/18-vi-du-ve-ooh.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nChi\u1ebfn d\u1ecbch OOH v\u1edbi th\u00f4ng \u0111i\u1ec7p n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 b\u1ea1o h\u00e0nh ph\u1ee5 n\u1eef<\/em><\/p>\n<p style=\"text-align: justify\">D\u00f9 c\u00f3 nhi\u1ec1u th\u00e1ch th\u1ee9c t\u1eeb c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c, OOH v\u1eabn ch\u1ee9ng t\u1ecf s\u1ee9c h\u1ea5p d\u1eabn v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u00ecnh trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c nh\u00e0 Marketing n\u00ean ti\u1ebfp t\u1ee5c khai th\u00e1c ti\u1ec1m n\u0103ng c\u1ee7a OOH trong c\u00e1c chi\u1ebfn d\u1ecbch, \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ef1 s\u00e1ng t\u1ea1o n\u1ed9i dung, s\u1ef1 ph\u00f9 h\u1ee3p v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m v\u00e0 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o\u200b.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OOH l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o l\u00e2u \u0111\u1eddi nh\u1ea5t nh\u01b0ng v\u1eabn kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i. D\u00f9 ch\u1ecbu s\u1ef1 c\u1ea1nh tranh m\u1ea1nh m\u1ebd t\u1eeb qu\u1ea3ng c\u00e1o s\u1ed1 v\u00e0 truy\u1ec1n h\u00ecnh, OOH v\u1eabn c\u00f3 s\u1ee9c h\u00fat ri\u00eang khi \u0111em l\u1ea1i kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-2650","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/2650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=2650"}],"version-history":[{"count":1,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/2650\/revisions"}],"predecessor-version":[{"id":2683,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/2650\/revisions\/2683"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=2650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=2650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=2650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}