{"id":2138,"date":"2025-03-22T14:21:17","date_gmt":"2025-03-22T07:21:17","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=2138"},"modified":"2025-06-14T08:30:49","modified_gmt":"2025-06-14T01:30:49","slug":"tam-sam-som-la-gi-cach-tinh-va-ung-dung","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/","title":{"rendered":"TAM, SAM, SOM l\u00e0 g\u00ec? C\u00e1ch t\u00ednh v\u00e0 \u1ee9ng d\u1ee5ng"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Tam_Sam_Somo_Som\" >Tam, Sam, Somo Som?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#TAM_Tong_thi_truong_dia_chi_%E2%80%93_Tong_thi_truong_co_san\" >TAM (T\u1ed5ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ch\u1ec9 &#8211; T\u1ed5ng th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1eb5n)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Sam_Thi_truong_dia_chi_Servicarge_%E2%80%93_Thi_truong_muc_tieu\" >Sam (Th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ch\u1ec9 Servicarge &#8211; Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#SOM_mot_thi_truong_voi_cac_dich_vu_co_san_%E2%80%93_thi_truong_duoc_su_dung\" >SOM (m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 c\u00f3 s\u1eb5n &#8211; th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Tam_Sam_vai_tro_cua_Som\" >Tam, Sam, vai tr\u00f2 c\u1ee7a Som<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Danh_gia_tiem_nang_thi_truong\" >\u0110\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Xac_dinh_muc_tieu_kinh_doanh\" >X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Phan_bo_nguon_luc\" >Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Thu_hut_cac_nha_dau_tu\" >Thu h\u00fat c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Dua_ra_quyet_dinh_chien_luoc_dung_dan\" >\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Han_che_khi_su_dung_TAM_SAM_SOM\" >H\u1ea1n ch\u1ebf khi s\u1eed d\u1ee5ng TAM, SAM, SOM<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Phu_thuoc_vao_du_lieu_dau_vao\" >Ph\u1ee5 thu\u1ed9c v\u00e0o d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Thi_truong_rat_kho_do_luong_la_khong_ro_rang\" >Th\u1ecb tr\u01b0\u1eddng r\u1ea5t kh\u00f3 \u0111o l\u01b0\u1eddng l\u00e0 kh\u00f4ng r\u00f5 r\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#That_de_dang_de_nham_lan_trong_phan_tich\" >Th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 nh\u1ea7m l\u1eabn trong ph\u00e2n t\u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Khong_the_phan_anh_day_du_cac_yeu_to_canh_tranh\" >Kh\u00f4ng th\u1ec3 ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea1nh tranh<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Cach_tinh_TAM_SAM_SOM\" >C\u00e1ch t\u00ednh TAM, SAM, SOM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Cach_tinh_toan_hinh_tam_giac\" >C\u00e1ch t\u00ednh to\u00e1n h\u00ecnh tam gi\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Cach_tinh_Sam\" >C\u00e1ch t\u00ednh Sam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Cach_tinh_toan_SOM\" >C\u00e1ch t\u00ednh to\u00e1n SOM<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Ung_dung_TAM_SAM_SOMS_trong_kinh_doanh\" >\u1ee8ng d\u1ee5ng TAM, SAM, SOMS trong kinh doanh<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Ke_hoach_kinh_doanh\" >K\u1ebf ho\u1ea1ch kinh doanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Dua_ra_quyet_dinh_dau_tu\" >\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ckconitsha.com\/vn\/tam-sam-som-la-gi-cach-tinh-va-ung-dung\/#Phat_trien_san_pham\" >Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">B\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00e0nh c\u00f4ng b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c hi\u1ec3u th\u1ecb tr\u01b0\u1eddng. TAM, Sam v\u00e0 SOM kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng c\u01a1 b\u1ea3n, m\u00e0 c\u00f2n gi\u00fap c\u00e1c c\u00f4ng ty x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng ph\u1ea1m vi v\u00e0 ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1 c\u1ee7a h\u1ecd v\u00e0 thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n<h2 id=\"tam-sam-som-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tam_Sam_Somo_Som\"><\/span>Tam, Sam, Somo Som?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>TAM (T\u1ed5ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ch\u1ec9 &#8211; T\u1ed5ng th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1eb5n)<\/li>\n<li>Sam (Th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ch\u1ec9 Servicarge &#8211; Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau)<\/li>\n<li>SOM (m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 c\u00f3 s\u1eb5n &#8211; th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng)<\/li>\n<\/ol>\n<h3 id=\"tam-total-addressable-market-tong-thi-truong-kha-dung\"><span class=\"ez-toc-section\" id=\"TAM_Tong_thi_truong_dia_chi_%E2%80%93_Tong_thi_truong_co_san\"><\/span>TAM (T\u1ed5ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ch\u1ec9 &#8211; T\u1ed5ng th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1eb5n)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">TAM (T\u1ed5ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ch\u1ec9) l\u00e0 t\u1ed5ng th\u1ecb tr\u01b0\u1eddng cho c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1eb5n, l\u00e0 t\u1ed5ng quan l\u1edbn nh\u1ea5t v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, \u0111\u1ea1i di\u1ec7n cho nhu c\u1ea7u ti\u1ec1m n\u0103ng \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng. N\u00f3 bao g\u1ed3m m\u1ecdi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, b\u1ea5t k\u1ec3 khu v\u1ef1c, ng\u00e0nh c\u00f4ng nghi\u1ec7p ho\u1eb7c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5: n\u1ebfu m\u1ed9t doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, TAM c\u00f3 th\u1ec3 l\u00e0 giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u trong v\u00f2ng m\u1ed9t n\u0103m. M\u1eb7c d\u00f9 TAM cho th\u1ea5y c\u01a1 h\u1ed9i l\u1edbn nh\u1ea5t, nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 th\u1ec3 b\u1ecb khai th\u00e1c v\u00ec n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 kh\u1ea3 n\u0103ng ho\u1ea1t \u0111\u1ed9ng, ngu\u1ed3n t\u00e0i ch\u00ednh v\u00e0 gi\u1edbi h\u1ea1n \u0111\u1ecba l\u00fd.<\/p>\n<h3 id=\"sam-serviceable-addressable-market-thi-truong-muc-tieu\"><span class=\"ez-toc-section\" id=\"Sam_Thi_truong_dia_chi_Servicarge_%E2%80%93_Thi_truong_muc_tieu\"><\/span>Sam (Th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ch\u1ec9 Servicarge &#8211; Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Sam (m\u1ed9t th\u1ecb tr\u01b0\u1eddng cung c\u1ea5p \u0111\u1ecba ch\u1ec9 &#8211; th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau) l\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1eb5n m\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 d\u1ef1a tr\u00ean v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, kh\u1ea3 n\u0103ng kinh doanh v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110\u00e2y l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u1ef1c s\u1ef1 m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5, n\u1ebfu tam gi\u00e1c c\u1ee7a m\u1ed9t c\u00f4ng ty v\u1eadn t\u1ea3i qu\u1ed1c t\u1ebf l\u00e0 to\u00e0n b\u1ed9 ng\u00e0nh h\u1eadu c\u1ea7n to\u00e0n c\u1ea7u, Sam c\u00f3 th\u1ec3 thu h\u1eb9p th\u1ecb tr\u01b0\u1eddng h\u1eadu c\u1ea7n trong khu v\u1ef1c n\u01a1i c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp ho\u1eb7c quan h\u1ec7 \u0111\u1ed1i t\u00e1c \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp. Sam gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1eadp trung v\u00e0o c\u00e1c l\u0129nh v\u1ef1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cao nh\u1ea5t trong khi ti\u1ebft ki\u1ec7m t\u00e0i nguy\u00ean v\u00e0 th\u1eddi gian x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n<h3 id=\"som-serviceable-obtainable-market-thi-truong-co-the-khai-thac\"><span class=\"ez-toc-section\" id=\"SOM_mot_thi_truong_voi_cac_dich_vu_co_san_%E2%80%93_thi_truong_duoc_su_dung\"><\/span>SOM (m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 c\u00f3 s\u1eb5n &#8211; th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">SOM (th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1eb5n &#8211; th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng) l\u00e0 ph\u1ea7n nh\u1ecf nh\u1ea5t v\u00e0 c\u1ee5 th\u1ec3 nh\u1ea5t c\u1ee7a ph\u00e2n t\u00edch TAM, SAM, SOM, cho th\u1ea5y d\u1ef1a tr\u00ean c\u00e1c kh\u1ea3 n\u0103ng hi\u1ec7n t\u1ea1i v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 th\u1ef1c t\u1ebf trong m\u1ed9t th\u1eddi gian ng\u1eafn. SOM ph\u1ea3n \u00e1nh th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 gi\u00fap \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 kh\u1ea3 thi c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5, n\u1ebfu Sam c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u1ed3 u\u1ed1ng l\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng 100 tri\u1ec7u \u1edf \u0110\u00f4ng Nam \u00c1, SOM ch\u1ec9 c\u00f3 10 tri\u1ec7u kh\u00e1ch h\u00e0ng \u1edf Vi\u1ec7t Nam v\u00e0 c\u00f4ng ty c\u00f3 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i m\u1ea1nh m\u1ebd. SOM l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"Tam Sam Som l\u00e0 g\u00ec\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/1-tam-sam-som-la-gi.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nTAM, Sam, SOM l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng<\/em><\/p>\n<h2 id=\"vai-tro-cua-tam-sam-som\"><span class=\"ez-toc-section\" id=\"Tam_Sam_vai_tro_cua_Som\"><\/span>Tam, Sam, vai tr\u00f2 c\u1ee7a Som<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng TAM, SAM v\u00e0 SOM, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd t\u00e0i nguy\u00ean m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, thu h\u00fat \u0111\u1ea7u t\u01b0 v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n<h3 id=\"danh-gia-tiem-nang-thi-truong\"><span class=\"ez-toc-section\" id=\"Danh_gia_tiem_nang_thi_truong\"><\/span>\u0110\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">TAM, Sam, SOM l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng. TAM gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u01b0\u1edfng t\u01b0\u1ee3ng t\u1ed5ng c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng m\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng, Sam thu h\u1eb9p ph\u1ea1m vi c\u1ee7a c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p v\u00e0 SOM cho th\u1ea5y doanh thu kh\u1ea3 thi m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. Do \u0111\u00f3, c\u00e1c c\u00f4ng ty c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 quy m\u00f4 v\u00e0 t\u00ednh kh\u1ea3 thi c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<h3 id=\"xac-dinh-muc-tieu-kinh-doanh\"><span class=\"ez-toc-section\" id=\"Xac_dinh_muc_tieu_kinh_doanh\"><\/span>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Theo TAM, Sam, SOM, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3 v\u00e0 kh\u1ea3 thi. V\u00ed d\u1ee5, SOM gi\u00fap c\u00e1c c\u00f4ng ty \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau th\u1ef1c t\u1ebf d\u1ef1a tr\u00ean c\u00e1c kh\u1ea3 n\u0103ng hi\u1ec7n t\u1ea1i v\u00e0 c\u00e1c c\u1ea5p \u0111\u1ed9 c\u1ea1nh tranh, trong khi Sam x\u00e1c \u0111\u1ecbnh r\u00f5 ph\u1ea1m vi s\u1eed d\u1ee5ng m\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi c\u00e1c kh\u1ea3 n\u0103ng, m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<h3 id=\"phan-bo-nguon-luc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phan_bo_nguon_luc\"><\/span>Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">TAM, SAM, SOM Ph\u00e2n t\u00edch h\u1ed7 tr\u1ee3 c\u00e1c t\u00e0i nguy\u00ean t\u1ed1i \u01b0u h\u00f3a doanh nghi\u1ec7p. V\u1edbi TAM, c\u00e1c doanh nghi\u1ec7p hi\u1ec3u to\u00e0n b\u1ed9 ti\u1ec1m n\u0103ng v\u00e0 tr\u00e1nh ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c kh\u00f4ng c\u1ea7n thi\u1ebft \u0111\u1ec3 truy c\u1eadp v\u00e0o c\u00e1c ph\u00e2n kh\u00fac kh\u00f3 kh\u0103n. Sam v\u00e0 SOM gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1eadp trung ngu\u1ed3n l\u1ef1c c\u1ee7a h\u1ecd v\u00e0o c\u00e1c l\u0129nh v\u1ef1c c\u00f3 ti\u1ec1m n\u0103ng, c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng ho\u1eb7c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cao nh\u1ea5t, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0.<\/p>\n<h3 id=\"thu-hut-nha-dau-tu\"><span class=\"ez-toc-section\" id=\"Thu_hut_cac_nha_dau_tu\"><\/span>Thu h\u00fat c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">TAM, Sam, SOM l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c thuy\u1ebft ph\u1ee5c c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u1ec1 ti\u1ec1m n\u0103ng kinh doanh c\u1ee7a h\u1ecd. M\u1ed9t ph\u00e2n t\u00edch r\u00f5 r\u00e0ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, v\u00e0 c\u00e1c m\u1ee5c ti\u00eau v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c kh\u1ea3 n\u0103ng s\u1ebd x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 hi\u1ec3u c\u00e1c c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng v\u00e0 l\u1ee3i nhu\u1eadn. S\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3 cho TAM, SAM, SOM c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn v\u00e0 t\u00ednh kh\u1ea3 thi c\u1ee7a c\u00e1c d\u1ef1 \u00e1n kinh doanh.<\/p>\n<h3 id=\"dua-ra-quyet-dinh-chien-luoc-dung-dan\"><span class=\"ez-toc-section\" id=\"Dua_ra_quyet_dinh_chien_luoc_dung_dan\"><\/span>\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch v\u1ec1 TAM, Sam, SOM c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh x\u00e1c h\u01a1n. T\u1eeb vi\u1ec7c ch\u1ecdn c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng (s\u1ea3n ph\u1ea9m trung t\u00e2m) \u0111\u1ebfn c\u00e1c c\u00e1ch \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, d\u1eef li\u1ec7u t\u1eeb TAM, SAM, SOM cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p gi\u1ea3m thi\u1ec3u r\u1ee7i ro, t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 s\u1eed d\u1ee5ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"Vai tr\u00f2 c\u1ee7a Tam Sam Som\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/2-vai-tro-cua-tam-sam-som.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nC\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh x\u00e1c d\u1ef1a tr\u00ean TAM, SAM v\u00e0 SOM<\/em><\/p>\n<h2 id=\"han-che-khi-su-dung-tam-sam-som\"><span class=\"ez-toc-section\" id=\"Han_che_khi_su_dung_TAM_SAM_SOM\"><\/span>H\u1ea1n ch\u1ebf khi s\u1eed d\u1ee5ng TAM, SAM, SOM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4><span class=\"ez-toc-section\" id=\"Phu_thuoc_vao_du_lieu_dau_vao\"><\/span>Ph\u1ee5 thu\u1ed9c v\u00e0o d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">TAM, SAM, SOM y\u00eau c\u1ea7u d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 cung c\u1ea5p c\u00e1c s\u1ed1 \u0111\u00e1ng tin c\u1eady. Tuy nhi\u00ean, vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u to\u00e0n di\u1ec7n th\u01b0\u1eddng kh\u00f3 kh\u0103n, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c th\u1ecb tr\u01b0\u1eddng ho\u1eb7c l\u0129nh v\u1ef1c m\u1edbi n\u1ed5i \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u s\u00e2u s\u1eafc. D\u1eef li\u1ec7u kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 ho\u1eb7c kh\u00f4ng ch\u00ednh x\u00e1c c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 sai v\u1ec1 quy m\u00f4 v\u00e0 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec1u n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Thi_truong_rat_kho_do_luong_la_khong_ro_rang\"><\/span>Th\u1ecb tr\u01b0\u1eddng r\u1ea5t kh\u00f3 \u0111o l\u01b0\u1eddng l\u00e0 kh\u00f4ng r\u00f5 r\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">M\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111\u1ed9ng v\u00e0 kh\u00f3 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng ranh gi\u1edbi, do \u0111\u00f3 x\u00e1c \u0111\u1ecbnh TAM, SAM v\u00e0 SOM tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p. V\u00ed d\u1ee5, trong l\u0129nh v\u1ef1c k\u1ef9 thu\u1eadt, s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u00e0 thay \u0111\u1ed5i y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 khi\u1ebfn d\u1eef li\u1ec7u ph\u00e2n t\u00edch l\u1ed7i th\u1eddi trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn. \u0110i\u1ec1u n\u00e0y g\u00e2y kh\u00f3 kh\u0103n cho c\u00e1c c\u00f4ng ty \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"That_de_dang_de_nham_lan_trong_phan_tich\"><\/span>Th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 nh\u1ea7m l\u1eabn trong ph\u00e2n t\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">Nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u sai \u00fd ngh\u0129a ho\u1eb7c vi\u1ec7c s\u1eed d\u1ee5ng c\u1ee7a TAM, SAM, SOM, d\u1eabn \u0111\u1ebfn nh\u1eefng k\u1ef3 v\u1ecdng kh\u00f4ng th\u1ef1c t\u1ebf. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n nh\u1ea7m l\u1eabn ba (t\u1ed5ng th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1eb5n) v\u1edbi SOM (th\u1ecb tr\u01b0\u1eddng b\u1ecb khai th\u00e1c), doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c m\u1ee5c ti\u00eau kh\u00f4ng ng\u1eebng, d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh doanh mong mu\u1ed1n.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Khong_the_phan_anh_day_du_cac_yeu_to_canh_tranh\"><\/span>Kh\u00f4ng th\u1ec3 ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea1nh tranh<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">TAM, Sam, SOM t\u1eadp trung v\u00e0o quy m\u00f4 v\u00e0 d\u1ecbch v\u1ee5 th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng kh\u00f4ng th\u1ec3 hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh ho\u1eb7c r\u00e0o c\u1ea3n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng. V\u1ec1 l\u00fd thuy\u1ebft, c\u00e1c th\u1ecb tr\u01b0\u1eddng l\u1edbn (TAM) c\u00f3 th\u1ec3 r\u1ea5t h\u1ea5p d\u1eabn, nh\u01b0ng n\u1ebfu c\u1ea1nh tranh qu\u00e1 d\u1eef d\u1ed9i ho\u1eb7c c\u00e1c r\u00e0o c\u1ea3n qu\u00e1 cao, c\u00e1c c\u00f4ng ty kh\u00f3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"Nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a Tam Sam Som\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/3-han-che-cua-tam-sam-som.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nC\u00e1c ch\u1ec9 s\u1ed1 c\u1ee7a TAM, SAM v\u00e0 SOM kh\u00f4ng th\u1ec3 ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea1nh tranh<\/em><\/p>\n<h2 id=\"cach-tinh-tam-sam-som\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cach_tinh_TAM_SAM_SOM\"><\/span>C\u00e1ch t\u00ednh TAM, SAM, SOM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cach_tinh_toan_hinh_tam_giac\"><\/span>C\u00e1ch t\u00ednh to\u00e1n h\u00ecnh tam gi\u00e1c <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">N\u1ebfu c\u00f4ng ty chi\u1ebfm to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng, ba ng\u01b0\u1eddi n\u00e0y \u0111\u1ea1i di\u1ec7n cho t\u1ed5ng doanh thu ti\u1ec1m n\u0103ng. \u0110\u1ec3 t\u00ednh to\u00e1n h\u00ecnh tam gi\u00e1c, c\u00e1c c\u00f4ng ty c\u1ea7n ph\u00e2n t\u00edch quy m\u00f4 th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n<p style=\"text-align: justify\">c\u00f4ng th\u1ee9c:<\/p>\n<table align=\"center\" border=\"1\" cellpadding=\"5\" cellspacing=\"1\" style=\"width:70%\">\n<tr>\n<td>\n<p style=\"text-align: center\"><em>TAM = T\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng x trung b\u00ecnh cho m\u1ed7i kh\u00e1ch h\u00e0ng<\/em><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5:<\/p>\n<p style=\"text-align: justify\">N\u1ebfu m\u1ed9t doanh nghi\u1ec7p b\u00e1n ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 cho m\u1ed9t doanh nghi\u1ec7p, TAM c\u00f3 th\u1ec3 l\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi. N\u1ebfu c\u00f3 100 tri\u1ec7u doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi, gi\u00e1 ph\u1ea7n m\u1ec1m l\u00e0 1.000 \u0111\u00f4 la m\u1ed7i n\u0103m. V\u00ec v\u1eady, TAM = 100 tri\u1ec7u x $ 1.000 = 100 t\u1ef7 \u0111\u00f4 la.<\/p>\n<h3 id=\"cach-tinh-sam\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cach_tinh_Sam\"><\/span>C\u00e1ch t\u00ednh Sam <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Sam thu h\u1eb9p th\u1ecb tr\u01b0\u1eddng cho c\u00e1c doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng ph\u1ee5c v\u1ee5 d\u1ef1a tr\u00ean ph\u1ea1m vi \u0111\u1ecba l\u00fd, \u0111\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan.<\/p>\n<p style=\"text-align: justify\">C\u00f4ng th\u1ee9c t\u00ednh to\u00e1n:<\/p>\n<table align=\"center\" border=\"1\" cellpadding=\"5\" cellspacing=\"1\" style=\"width:70%\">\n<tr>\n<td>\n<p style=\"text-align: center\"><em>Sam = Tam x th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/em><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5:<\/p>\n<p style=\"text-align: justify\">B\u1eaft \u0111\u1ea7u t\u1eeb ba tr\u00ean, n\u1ebfu doanh nghi\u1ec7p ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c c\u00f4ng ty B\u1eafc M\u1ef9 (20% t\u1ed5ng s\u1ed1 c\u00f4ng ty tr\u00ean to\u00e0n th\u1ebf gi\u1edbi). Sam s\u1ebd l\u00e0 20 tri\u1ec7u \u0111\u00f4 la kinh doanh x 1.000 \u0111\u00f4 la\/n\u0103m = 20 t\u1ef7 \u0111\u00f4 la.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cach_tinh_toan_SOM\"><\/span>C\u00e1ch t\u00ednh to\u00e1n SOM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">SOM l\u00e0 nh\u1ecf nh\u1ea5t trong ba ng\u01b0\u1eddi, ph\u1ea3n \u00e1nh th\u1ecb ph\u1ea7n m\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 n\u1eafm b\u1eaft trong ng\u1eafn h\u1ea1n d\u1ef1a tr\u00ean c\u00e1c kh\u1ea3 n\u0103ng hi\u1ec7n t\u1ea1i v\u00e0 m\u1ee9c c\u1ea1nh tranh th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: justify\">C\u00f4ng th\u1ee9c t\u00ednh to\u00e1n:<\/p>\n<table align=\"center\" border=\"1\" cellpadding=\"5\" cellspacing=\"1\" style=\"width:70%\">\n<tr>\n<td>\n<p style=\"text-align: center\"><em>SOM = SAM *T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/em><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5:<\/p>\n<p style=\"text-align: justify\">N\u1ebfu c\u00f4ng ty ch\u1ec9 c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 5% doanh nghi\u1ec7p \u1edf B\u1eafc M\u1ef9, th\u00ec SOM s\u1ebd l\u00e0 20 t\u1ef7 x 5% = 1 t\u1ef7 \u0111\u00f4 la.<\/p>\n<p style=\"text-align: justify\"><img decoding=\"async\" alt=\"C\u00e1ch t\u00ednh to\u00e1n Tam Sam SOM\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/4-cach-tinh-tam-sam-som.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"ung-dung-tam-sam-som-trong-kinh-doanh\"><span class=\"ez-toc-section\" id=\"Ung_dung_TAM_SAM_SOMS_trong_kinh_doanh\"><\/span>\u1ee8ng d\u1ee5ng TAM, SAM, SOMS trong kinh doanh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">C\u00e1c m\u00f4 h\u00ecnh TAM, SAM, SOM l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty x\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n<h3 id=\"lap-ke-hoach-kinh-doanh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ke_hoach_kinh_doanh\"><\/span>K\u1ebf ho\u1ea1ch kinh doanh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ph\u00e2n t\u00edch TAM, Sam, SOM \u0111\u00f3ng vai tr\u00f2 c\u01a1 b\u1ea3n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh ph\u1ea1m vi v\u00e0 ph\u1ea1m vi c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh. Do \u0111\u00f3, ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng, kh\u1ea3 thi v\u00e0 gi\u1ea3m thi\u1ec3u s\u1ef1 b\u1ea5t \u1ed5n kh\u00f4ng mong mu\u1ed1n.<\/p>\n<ul>\n<li style=\"text-align: justify\">TAM gi\u00fap c\u00e1c doanh nghi\u1ec7p nh\u00ecn th\u1ea5y c\u01a1 h\u1ed9i cho ng\u00e0nh c\u00f4ng nghi\u1ec7p ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n, do \u0111\u00f3 x\u00e1c \u0111\u1ecbnh ti\u1ec1m n\u0103ng l\u00e2u d\u00e0i.<\/li>\n<li style=\"text-align: justify\">Sam h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p thu h\u1eb9p v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c kh\u1ea3 n\u0103ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<li style=\"text-align: justify\">SOM c\u00f3 th\u1ec3 gi\u00fap d\u1ef1 \u0111o\u00e1n th\u1ecb ph\u1ea7n l\u00e0m c\u01a1 s\u1edf cho ng\u00e2n s\u00e1ch, t\u00e0i nguy\u00ean v\u00e0 c\u00e1c m\u1ee5c ti\u00eau kinh doanh th\u1ef1c t\u1ebf.<\/li>\n<\/ul>\n<h3 id=\"ra-quyet-dinh-dau-tu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Dua_ra_quyet_dinh_dau_tu\"><\/span>\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Khi \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng \u0111\u1ea7u t\u01b0, TAM, SAM, SOM cung c\u1ea5p th\u00f4ng tin c\u1ed1t l\u00f5i \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p \u0111\u01b0a ra l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn:<\/p>\n<ul>\n<li style=\"text-align: justify\">Th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, ng\u00e0nh kinh doanh c\u00f3 \u0111\u1ee7 ti\u1ec1m n\u0103ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai.<\/li>\n<li style=\"text-align: justify\">Sam gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac c\u00f3 s\u1eb5n v\u00e0 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi ch\u1ecdn m\u1ed9t d\u1ef1 \u00e1n ho\u1eb7c th\u1ecb tr\u01b0\u1eddng \u01b0u ti\u00ean.<\/li>\n<li style=\"text-align: justify\">SOM cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p t\u00ednh to\u00e1n m\u1ee9c l\u1ee3i nhu\u1eadn kh\u1ea3 thi, do \u0111\u00f3 x\u00e1c \u0111\u1ecbnh r\u1ee7i ro\/ph\u1ea7n th\u01b0\u1edfng c\u1ee7a \u0111\u1ea7u t\u01b0.<\/li>\n<\/ul>\n<h3 id=\"phat-trien-san-pham\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phat_trien_san_pham\"><\/span>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Khi ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, TAM, SAM, SOM c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p:<\/p>\n<ul>\n<li style=\"text-align: justify\">TAM gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh thang \u0111o nhu c\u1ea7u chung \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn.<\/li>\n<li style=\"text-align: justify\">Sam h\u01b0\u1edbng d\u1eabn c\u00e1c doanh nghi\u1ec7p t\u1eadp trung v\u00e0o c\u00e1c c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u00f3 l\u01b0\u01a1ng cao v\u00e0 ph\u00f9 h\u1ee3p cho gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m.<\/li>\n<li style=\"text-align: justify\">SOM h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb v\u00e0 ph\u00e2n b\u1ed5 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c doanh thu t\u1ed1t nh\u1ea5t.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, ph\u00e2n t\u00edch TAM, SAM v\u00e0 SOM l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu trong vi\u1ec7c gi\u00fap c\u00e1c c\u00f4ng ty \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn, s\u1eed d\u1ee5ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t &#8220;b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c&#8221; gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u00ecm \u0111\u00fang h\u01b0\u1edbng v\u00e0 th\u1ecb tr\u01b0\u1eddng b\u1ec1n v\u1eefng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00e0nh c\u00f4ng b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c hi\u1ec3u th\u1ecb tr\u01b0\u1eddng. TAM, Sam v\u00e0 SOM kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng c\u01a1 b\u1ea3n, m\u00e0 c\u00f2n gi\u00fap c\u00e1c c\u00f4ng ty x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng ph\u1ea1m vi v\u00e0 ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1 c\u1ee7a h\u1ecd v\u00e0 thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-2138","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/2138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=2138"}],"version-history":[{"count":1,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/2138\/revisions"}],"predecessor-version":[{"id":2222,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/2138\/revisions\/2222"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=2138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=2138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=2138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}