{"id":2110,"date":"2025-03-22T13:36:14","date_gmt":"2025-03-22T06:36:14","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=2110"},"modified":"2025-06-14T01:09:55","modified_gmt":"2025-06-13T18:09:55","slug":"customer-lifetime-value-clv-la-gi-cach-tinh-va-toi-uu-clv","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/customer-lifetime-value-clv-la-gi-cach-tinh-va-toi-uu-clv\/","title":{"rendered":"Customer Lifetime Value (CLV) l\u00e0 g\u00ec? C\u00e1ch t\u00ednh v\u00e0 t\u1ed1i \u01b0u CLV"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/customer-lifetime-value-clv-la-gi-cach-tinh-va-toi-uu-clv\/#Gia_tri_cuoc_song_cua_khach_hang_la_gi\" >Gi\u00e1 tr\u1ecb cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/customer-lifetime-value-clv-la-gi-cach-tinh-va-toi-uu-clv\/#Cong_thuc_tinh_toan_chi_so_CLV\" >C\u00f4ng th\u1ee9c t\u00ednh to\u00e1n ch\u1ec9 s\u1ed1 CLV<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/customer-lifetime-value-clv-la-gi-cach-tinh-va-toi-uu-clv\/#Meo_de_tang_chi_so_gia_tri_cuoc_song_cua_khach_hang\" >M\u1eb9o \u0111\u1ec3 t\u0103ng ch\u1ec9 s\u1ed1 gi\u00e1 tr\u1ecb cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/customer-lifetime-value-clv-la-gi-cach-tinh-va-toi-uu-clv\/#Cai_thien_chat_luong_san_pham\" >C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/customer-lifetime-value-clv-la-gi-cach-tinh-va-toi-uu-clv\/#Cai_thien_trai_nghiem_mua_hang_cua_ban\" >C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m mua h\u00e0ng c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/customer-lifetime-value-clv-la-gi-cach-tinh-va-toi-uu-clv\/#Cham_soc_va_duy_tri_khach_hang_cu\" >Ch\u0103m s\u00f3c v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng c\u0169<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/customer-lifetime-value-clv-la-gi-cach-tinh-va-toi-uu-clv\/#Trien_khai_nhieu_uu_dai\" >Tri\u1ec3n khai nhi\u1ec1u \u01b0u \u0111\u00e3i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/customer-lifetime-value-clv-la-gi-cach-tinh-va-toi-uu-clv\/#Tang_gia_tri_don_hang\" >T\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i v\u00e0 tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n, vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua m\u1ed9t s\u1ed1 \u0111i\u1ec3m ti\u1ebfp x\u00fac ri\u00eang bi\u1ec7t kh\u00f4ng c\u00f2n \u0111\u1ee7 hi\u1ec7u qu\u1ea3. Hi\u1ec7n t\u1ea1i, gi\u00e1 tr\u1ecb c\u1ee7a \u0111\u1eddi s\u1ed1ng kh\u00e1ch h\u00e0ng (CLV) tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd.<\/p>\n<h2 id=\"customer-lifetime-value-la-gi\"><span class=\"ez-toc-section\" id=\"Gia_tri_cuoc_song_cua_khach_hang_la_gi\"><\/span>Gi\u00e1 tr\u1ecb cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Gi\u00e1 tr\u1ecb cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng (CLV), ho\u1eb7c gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng, l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 t\u1ed5ng gi\u00e1 tr\u1ecb m\u00e0 m\u1ed7i kh\u00e1ch h\u00e0ng mang l\u1ea1i trong th\u1eddi gian h\u1ee3p t\u00e1c v\u1edbi c\u00f4ng ty. \u0110i\u1ec7n to\u00e1n CLV gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u00f3 quan \u0111i\u1ec3m s\u00e2u s\u1eafc h\u01a1n v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng, do \u0111\u00f3 cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 kinh doanh hi\u1ec7u qu\u1ea3 h\u01a1n, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i. Kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao c\u1ee7a CLV l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh, nh\u1eefng ng\u01b0\u1eddi mang l\u1ea1i l\u1ee3i nhu\u1eadn d\u00e0i h\u1ea1n v\u00e0 b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify\">CLV c\u0169ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c. Khi t\u00ednh to\u00e1n ch\u00ednh x\u00e1c CLV, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb, do \u0111\u00f3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c k\u1ebf ho\u1ea1ch khuy\u1ebfn kh\u00edch \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn. \u0110\u1ed3ng th\u1eddi, chi ti\u00eau hi\u1ec7u qu\u1ea3 h\u01a1n, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"Gi\u00e1 tr\u1ecb cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/1-customer-lifetime-value-la-gi.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nGi\u00e1 tr\u1ecb cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng (CLV) l\u00e0 v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/p>\n<h2 id=\"cong-thuc-tinh-chi-so-clv\"><span class=\"ez-toc-section\" id=\"Cong_thuc_tinh_toan_chi_so_CLV\"><\/span>C\u00f4ng th\u1ee9c t\u00ednh to\u00e1n ch\u1ec9 s\u1ed1 CLV<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed7i doanh nghi\u1ec7p, c\u00f3 nhi\u1ec1u c\u00f4ng th\u1ee9c kh\u00e1c nhau \u0111\u1ec3 t\u00ednh to\u00e1n ch\u1ec9 s\u1ed1 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (CLV). <\/p>\n<table align=\"center\" border=\"1\" cellpadding=\"5\" cellspacing=\"1\" style=\"width:70%\">\n<tr>\n<td>\n<p style=\"text-align: center\"><em>Gi\u00e1 tr\u1ecb cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng = Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng x Cu\u1ed9c s\u1ed1ng trung b\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p style=\"text-align: justify\">\u1ede \u0111\u00f3: <\/p>\n<ul>\n<li style=\"text-align: justify\">Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng (gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng) = Gi\u00e1 tr\u1ecb mua trung b\u00ecnh x s\u1ed1 l\u01b0\u1ee3ng mua trung b\u00ecnh. <\/li>\n<li style=\"text-align: justify\">Tu\u1ed5i th\u1ecd trung b\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 tu\u1ed5i th\u1ecd trung b\u00ecnh c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u00ednh theo th\u00e1ng ho\u1eb7c n\u0103m.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Gi\u1ea3 s\u1eed r\u1eb1ng doanh nghi\u1ec7p b\u00e1n l\u1ebb mu\u1ed1n t\u00ednh to\u00e1n ch\u1ec9 s\u1ed1 gi\u00e1 tr\u1ecb cu\u1ed9c s\u1ed1ng kh\u00e1ch h\u00e0ng (CLV) c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3:<\/p>\n<p style=\"text-align: justify\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb mua trung b\u00ecnh (gi\u00e1 tr\u1ecb mua h\u00e0ng trung b\u00ecnh APV)<\/p>\n<p style=\"text-align: justify\">M\u1ed9t doanh nghi\u1ec7p ki\u1ebfm \u0111\u01b0\u1ee3c 40.000 \u0111\u00f4 la t\u1eeb 200 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng trong 1 th\u00e1ng, APV = 40.000\/200 = 200 \u0111\u00f4 la.<\/p>\n<p style=\"text-align: justify\">B\u01b0\u1edbc 2: T\u00ednh s\u1ed1 l\u01b0\u1ee3ng mua trung b\u00ecnh m\u1ed7i n\u0103m (t\u1ea7n su\u1ea5t mua h\u00e0ng trung b\u00ecnh APF)<\/p>\n<p style=\"text-align: justify\">N\u1ebfu doanh nghi\u1ec7p c\u00f3 100 kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed5ng s\u1ed1 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng cho c\u00e1c kh\u00e1ch h\u00e0ng n\u00e0y l\u00e0 800 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng. OK, APF = 800\/100 = 5 l\u1ea7n.<\/p>\n<p style=\"text-align: justify\">B\u01b0\u1edbc 3: T\u00ednh gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng (gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng)<\/p>\n<p style=\"text-align: justify\">Sau khi c\u00f3 \u0111\u01b0\u1ee3c s\u1ed1 li\u1ec7u APV v\u00e0 APF, CV = 200 x 5 = 1000 USD.<\/p>\n<p style=\"text-align: justify\">B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh tu\u1ed5i th\u1ecd trung b\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng (ACL)<\/p>\n<p style=\"text-align: justify\">Tu\u1ed5i th\u1ecd trung b\u00ecnh c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch \u0111\u01b0a ra m\u1ed1i quan h\u1ec7 c\u1ee7a c\u00f4ng ty kh\u00e1ch h\u00e0ng v\u00e0 chia n\u00f3 cho s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trong nhi\u1ec1u th\u00e1ng (ho\u1eb7c nhi\u1ec1u n\u0103m). Gi\u1ea3 s\u1eed r\u1eb1ng kh\u00e1ch h\u00e0ng trung b\u00ecnh l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 c\u00f4ng ty c\u00f3 24 th\u00e1ng (2 n\u0103m). Sau \u0111\u00f3 ACL = 24 th\u00e1ng.<\/p>\n<p style=\"text-align: justify\">B\u01b0\u1edbc 5: T\u00ednh to\u00e1n CLV (Gi\u00e1 tr\u1ecb cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng)<\/p>\n<p style=\"text-align: justify\">Khi c\u00f3 \u0111\u1ee7 c\u00e1c th\u00e0nh ph\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, gi\u00e1 tr\u1ecb c\u1ee7a v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng l\u00e0:<\/p>\n<p style=\"text-align: justify\">CLV = 1000 x 24 = 24.000 \u0111\u00f4 la<\/p>\n<p style=\"text-align: justify\">Do \u0111\u00f3, ch\u1ec9 s\u1ed1 CLV c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 24.000 \u0111\u00f4 la, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 t\u1ed5ng doanh thu c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 24.000 \u0111\u00f4 la trong th\u1eddi gian h\u1ee3p t\u00e1c v\u1edbi doanh nghi\u1ec7p.<\/p>\n<h2 id=\"bi-quyet-tang-chi-so-customer-lifetime-value\"><span class=\"ez-toc-section\" id=\"Meo_de_tang_chi_so_gia_tri_cuoc_song_cua_khach_hang\"><\/span>M\u1eb9o \u0111\u1ec3 t\u0103ng ch\u1ec9 s\u1ed1 gi\u00e1 tr\u1ecb cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng (CLV), c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 gi\u00fap t\u0103ng gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1eddi khuy\u00ean quan tr\u1ecdng \u0111\u1ec3 c\u1ea3i thi\u1ec7n CLV:<\/p>\n<h3 id=\"cai-thien-chat-luong-san-pham\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cai_thien_chat_luong_san_pham\"><\/span>C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c l\u00e0m cho kh\u00e1ch h\u00e0ng tr\u1edf l\u1ea1i. \u0110\u1ec3 c\u1ea3i thi\u1ec7n CLV, c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng m\u00e0 c\u00f2n v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 gi\u00e1 tr\u1ecb gia t\u0103ng s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u00e0 tin c\u1eady h\u01a1n, do \u0111\u00f3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng mua s\u1eafm v\u00e0 duy tr\u00ec c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.<\/p>\n<h3 id=\"nang-cao-trai-nghiem-mua-hang\"><span class=\"ez-toc-section\" id=\"Cai_thien_trai_nghiem_mua_hang_cua_ban\"><\/span>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m mua h\u00e0ng c\u1ee7a b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm tuy\u1ec7t v\u1eddi c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb giao di\u1ec7n trang web d\u1ec5 s\u1eed d\u1ee5ng \u0111\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng chuy\u00ean d\u1ee5ng, vi\u1ec7c ch\u1ea1m v\u00e0o m\u1ecdi \u0111i\u1ec3m c\u1ee7a h\u00e0nh tr\u00ecnh mua c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh thanh to\u00e1n, c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng v\u00e0 t\u1ea1o ra c\u00e1c \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh mua s\u1eafm cho ph\u00e9p kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u00e0 chi ti\u00eau nhi\u1ec1u h\u01a1n.<\/p>\n<h3 id=\"cham-soc-va-duy-tri-khach-hang-cu\"><span class=\"ez-toc-section\" id=\"Cham_soc_va_duy_tri_khach_hang_cu\"><\/span>Ch\u0103m s\u00f3c v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng c\u0169<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Kh\u00e1ch h\u00e0ng c\u0169 lu\u00f4n l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a c\u00f4ng ty. Ch\u0103m s\u00f3c v\u00e0 b\u1ea3o tr\u00ec v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau n\u00e0y c\u0169ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u1ec3 t\u0103ng CLV. Sau m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u00f4n gi\u00e1o, li\u00ean h\u1ec7 th\u01b0\u1eddng xuy\u00ean qua email ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng, t\u0103ng kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c mua v\u00e0 gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p cho ng\u01b0\u1eddi kh\u00e1c.<\/p>\n<h3 id=\"trien-khai-nhieu-uu-dai\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Trien_khai_nhieu_uu_dai\"><\/span>Tri\u1ec3n khai nhi\u1ec1u \u01b0u \u0111\u00e3i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t k\u1ebf ho\u1ea1ch gi\u1ea3m gi\u00e1, gi\u1ea3m gi\u00e1 ho\u1eb7c qu\u00e0 t\u1eb7ng l\u00e0 nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chi ti\u00eau nhi\u1ec1u ti\u1ec1n h\u01a1n v\u00e0 tr\u1edf l\u1ea1i doanh nghi\u1ec7p. Tuy nhi\u00ean, c\u00e1c \u01b0u \u0111\u00e3i ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng trung th\u00e0nh, \u0111i\u1ec3m t\u00edch l\u0169y ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t c\u0169ng l\u00e0 nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng CLV.<\/p>\n<h3 id=\"tang-gia-tri-don-hang\"><span class=\"ez-toc-section\" id=\"Tang_gia_tri_don_hang\"><\/span>T\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">C\u00e1ch tr\u1ef1c ti\u1ebfp \u0111\u1ec3 t\u0103ng CLV l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 b\u00e1n h\u00e0ng b\u1ed5 sung ho\u1eb7c b\u00e1n ch\u00e9o c\u00f3 th\u1ec3 gi\u00fap t\u0103ng s\u1ed1 ti\u1ec1n m\u00e0 kh\u00e1ch h\u00e0ng chi cho m\u1ed7i giao d\u1ecbch. Cung c\u1ea5p c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m, b\u1ed9 qu\u00e0 t\u1eb7ng ho\u1eb7c s\u1ea3n ph\u1ea9m li\u00ean quan s\u1ebd khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua th\u00eam s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 t\u0103ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb CLV c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"C\u00e1ch t\u0103ng gi\u00e1 tr\u1ecb cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng \" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/12\/2-cach-tang-customer-lifetime-value.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nT\u00ednh to\u00e1n CLV c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<\/em><\/p>\n<p style=\"text-align: justify\">Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a CLV \u0111\u00e3 tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft khi h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng kh\u00f4ng th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc \u0111\u01b0\u1ee3c. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 hi\u1ec7n t\u1ea1i, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 cho \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i v\u00e0 tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n, vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua m\u1ed9t s\u1ed1 \u0111i\u1ec3m ti\u1ebfp x\u00fac ri\u00eang bi\u1ec7t kh\u00f4ng c\u00f2n \u0111\u1ee7 hi\u1ec7u qu\u1ea3. Hi\u1ec7n t\u1ea1i, gi\u00e1 tr\u1ecb c\u1ee7a \u0111\u1eddi s\u1ed1ng kh\u00e1ch h\u00e0ng (CLV) tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-2110","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/2110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=2110"}],"version-history":[{"count":1,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/2110\/revisions"}],"predecessor-version":[{"id":2135,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/2110\/revisions\/2135"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=2110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=2110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=2110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}