{"id":1986,"date":"2025-06-12T00:49:35","date_gmt":"2025-06-11T17:49:35","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=1986"},"modified":"2025-06-12T04:35:52","modified_gmt":"2025-06-11T21:35:52","slug":"diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/","title":{"rendered":"\u0110i\u1ec3m Ch\u1ea1m Kh\u00e1ch H\u00e0ng l\u00e0 g\u00ec? 7 C\u00e1ch T\u0103ng \u0110i\u1ec3m Ch\u1ea1m Kh\u00e1ch H\u00e0ng Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Diem_Cham_Khach_Hang_la_gi\" >\u0110i\u1ec3m Ch\u1ea1m Kh\u00e1ch H\u00e0ng l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Vai_tro_cua_Diem_Cham_Khach_Hang\" >Vai tr\u00f2 c\u1ee7a \u0110i\u1ec3m Ch\u1ea1m Kh\u00e1ch H\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Cac_Diem_Cham_trong_Trai_Nghiem_Khach_Hang\" >C\u00e1c \u0110i\u1ec3m Ch\u1ea1m trong Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Diem_Cham_Khach_Hang_Truoc_Khi_Mua_Hang\" >\u0110i\u1ec3m Ch\u1ea1m Kh\u00e1ch H\u00e0ng Tr\u01b0\u1edbc Khi Mua H\u00e0ng<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Tiep_thi_Truc_tuyen\" >Ti\u1ebfp th\u1ecb Tr\u1ef1c tuy\u1ebfn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Su_kien_Hoi_cho\" >S\u1ef1 ki\u1ec7n, H\u1ed9i ch\u1ee3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Diem_Cham_Khach_Hang_Trong_Luc_Mua_Hang\" >\u0110i\u1ec3m Ch\u1ea1m Kh\u00e1ch H\u00e0ng Trong L\u00fac Mua H\u00e0ng<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Cham_soc_va_Ho_tro_Khach_Hang\" >Ch\u0103m s\u00f3c v\u00e0 H\u1ed7 tr\u1ee3 Kh\u00e1ch H\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Xay_dung_Gian_hang_tren_Thuong_mai_Dien_tu\" >X\u00e2y d\u1ef1ng Gian h\u00e0ng tr\u00ean Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Trang_Gioi_Thieu_San_Pham\" >Trang Gi\u1edbi Thi\u1ec7u S\u1ea3n Ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Danh_gia_cua_Khach_Hang\" >\u0110\u00e1nh gi\u00e1 c\u1ee7a Kh\u00e1ch H\u00e0ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Diem_Cham_Khach_Hang_Sau_Khi_Mua_Hang\" >\u0110i\u1ec3m Ch\u1ea1m Kh\u00e1ch H\u00e0ng Sau Khi Mua H\u00e0ng<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Khao_sat_Phan_hoi_San_pham_Feedback\" >Kh\u1ea3o s\u00e1t Ph\u1ea3n h\u1ed3i S\u1ea3n ph\u1ea9m (Feedback)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Email_Marketing\" >Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Quan_ly_Nen_tang_Truyen_thong\" >Qu\u1ea3n l\u00fd N\u1ec1n t\u1ea3ng Truy\u1ec1n th\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Loi_Cam_On\" >L\u1eddi C\u1ea3m \u01a0n<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#7_Cach_Tang_Diem_Cham_Khach_Hang_Hieu_Qua\" >7 C\u00e1ch T\u0103ng \u0110i\u1ec3m Ch\u1ea1m Kh\u00e1ch H\u00e0ng Hi\u1ec7u Qu\u1ea3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Xac_dinh_Doi_Tuong_Khach_Hang_Muc_Tieu\" >X\u00e1c \u0111\u1ecbnh \u0110\u1ed1i T\u01b0\u1ee3ng Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Xac_dinh_Diem_Cham\" >X\u00e1c \u0111\u1ecbnh \u0110i\u1ec3m Ch\u1ea1m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Xay_dung_Ban_do_Hanh_Trinh_Khach_Hang\" >X\u00e2y d\u1ef1ng B\u1ea3n \u0111\u1ed3 H\u00e0nh Tr\u00ecnh Kh\u00e1ch H\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Xac_dinh_Thoi_Diem_Kenh_Tuong_Tac\" >X\u00e1c \u0111\u1ecbnh Th\u1eddi \u0110i\u1ec3m, K\u00eanh T\u01b0\u01a1ng T\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Dong_bo_Thong_Diep_Truyen_Thong\" >\u0110\u1ed3ng b\u1ed9 Th\u00f4ng \u0110i\u1ec7p Truy\u1ec1n Th\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Hoc_Hoi_tu_Thuong_Hieu_Lon\" >H\u1ecdc H\u1ecfi t\u1eeb Th\u01b0\u01a1ng Hi\u1ec7u L\u1edbn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Tan_dung_Phan_hoi_cua_Khach_Hang\" >T\u1eadn d\u1ee5ng Ph\u1ea3n h\u1ed3i c\u1ee7a Kh\u00e1ch H\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ckconitsha.com\/vn\/diem-cham-cua-khach-hang-khi-dang-di-chuyen-tren-xe-la-gi\/#Su_dung_Phan_mem_CRM\" >S\u1eed d\u1ee5ng Ph\u1ea7n m\u1ec1m CRM<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Diem_Cham_Khach_Hang_la_gi\"><\/span>\u0110i\u1ec3m Ch\u1ea1m Kh\u00e1ch H\u00e0ng l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u0110i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng (Customer Touchpoints)<\/strong> l\u00e0 b\u1ea5t k\u1ef3 \u0111i\u1ec3m ti\u1ebfp x\u00fac n\u00e0o gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p, t\u1eeb l\u00fac kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ebfn sau khi mua h\u00e0ng.  S\u1ef1 t\u01b0\u01a1ng t\u00e1c n\u00e0y di\u1ec5n ra \u1edf nhi\u1ec1u n\u01a1i, c\u1ea3 tr\u1ef1c tuy\u1ebfn (online) v\u00e0 ngo\u1ea1i tuy\u1ebfn (offline), \u1edf nhi\u1ec1u th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau. M\u1ee5c ti\u00eau chung c\u1ee7a vi\u1ec7c qu\u1ea3n l\u00fd \u0111i\u1ec3m ch\u1ea1m l\u00e0 n\u00e2ng cao l\u1ee3i th\u1ebf c\u1ea1nh tranh, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3.<\/p>\n<p>\u0110i\u1ec3m ch\u1ea1m c\u00f3 th\u1ec3 l\u00e0 n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p, ho\u1eb7c h\u00e0nh \u0111\u1ed9ng m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Qua \u0111\u00f3, kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.  \u0110i\u1ec3m ch\u1ea1m c\u00f3 th\u1ec3 l\u00e0 h\u1eefu h\u00ecnh (poster, banner, c\u1eeda h\u00e0ng) ho\u1eb7c v\u00f4 h\u00ecnh (video, h\u00ecnh \u1ea3nh, \u00e2m thanh, b\u00e0i vi\u1ebft blog).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vai_tro_cua_Diem_Cham_Khach_Hang\"><\/span>Vai tr\u00f2 c\u1ee7a \u0110i\u1ec3m Ch\u1ea1m Kh\u00e1ch H\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110i\u1ec3m ch\u1ea1m \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, \u0111\u01b0\u1ee3c t\u1ea1o ra th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng. C\u1ee5 th\u1ec3:<\/p>\n<ul>\n<li>T\u1ea1o tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng.<\/li>\n<li>H\u1ed7 tr\u1ee3 ho\u1ea1ch \u0111\u1ecbnh ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>Gi\u1ea3m thi\u1ec3u chi ph\u00ed, t\u0103ng c\u01a1 h\u1ed9i ti\u1ebfp x\u00fac v\u00e0 t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li>T\u1ea1o \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc, x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Cac_Diem_Cham_trong_Trai_Nghiem_Khach_Hang\"><\/span>C\u00e1c \u0110i\u1ec3m Ch\u1ea1m trong Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Diem_Cham_Khach_Hang_Truoc_Khi_Mua_Hang\"><\/span>\u0110i\u1ec3m Ch\u1ea1m Kh\u00e1ch H\u00e0ng Tr\u01b0\u1edbc Khi Mua H\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Tiep_thi_Truc_tuyen\"><\/span>Ti\u1ebfp th\u1ecb Tr\u1ef1c tuy\u1ebfn<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn (Digital Marketing) l\u00e0 \u0111i\u1ec3m ch\u1ea1m hi\u1ec7u qu\u1ea3.  Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o li\u00ean k\u1ebft trong n\u1ed9i dung ti\u1ebfp th\u1ecb d\u1eabn \u0111\u1ebfn \u0111\u00fang th\u00f4ng tin s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. C\u00e1c k\u00eanh ti\u1ebfp th\u1ecb ph\u1ed5 bi\u1ebfn bao g\u1ed3m website, m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Su_kien_Hoi_cho\"><\/span>S\u1ef1 ki\u1ec7n, H\u1ed9i ch\u1ee3<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>S\u1ef1 ki\u1ec7n, h\u1ed9i ch\u1ee3 l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn, nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, nh\u00e0 cung c\u1ea5p, v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Diem_Cham_Khach_Hang_Trong_Luc_Mua_Hang\"><\/span>\u0110i\u1ec3m Ch\u1ea1m Kh\u00e1ch H\u00e0ng Trong L\u00fac Mua H\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi doanh nghi\u1ec7p \u0111\u1ec3 mua h\u00e0ng.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Cham_soc_va_Ho_tro_Khach_Hang\"><\/span>Ch\u0103m s\u00f3c v\u00e0 H\u1ed7 tr\u1ee3 Kh\u00e1ch H\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t t\u1ea1o \u0111i\u1ec3m ch\u1ea1m t\u00edch c\u1ef1c, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Xay_dung_Gian_hang_tren_Thuong_mai_Dien_tu\"><\/span>X\u00e2y d\u1ef1ng Gian h\u00e0ng tr\u00ean Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>C\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee, Lazada, Tiki l\u00e0 k\u00eanh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng r\u1ed9ng r\u00e3i.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Trang_Gioi_Thieu_San_Pham\"><\/span>Trang Gi\u1edbi Thi\u1ec7u S\u1ea3n Ph\u1ea9m<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Trang gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft, h\u00ecnh \u1ea3nh, video, gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Danh_gia_cua_Khach_Hang\"><\/span>\u0110\u00e1nh gi\u00e1 c\u1ee7a Kh\u00e1ch H\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u0110\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng c\u0169 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi, gi\u00fap x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 ni\u1ec1m tin.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Diem_Cham_Khach_Hang_Sau_Khi_Mua_Hang\"><\/span>\u0110i\u1ec3m Ch\u1ea1m Kh\u00e1ch H\u00e0ng Sau Khi Mua H\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Giai \u0111o\u1ea1n n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch mua h\u00e0ng l\u1ea1i.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Khao_sat_Phan_hoi_San_pham_Feedback\"><\/span>Kh\u1ea3o s\u00e1t Ph\u1ea3n h\u1ed3i S\u1ea3n ph\u1ea9m (Feedback)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Thu th\u1eadp ph\u1ea3n h\u1ed3i gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Email_Marketing\"><\/span>Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Email marketing gi\u00fap duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi, v\u00e0 khuy\u1ebfn kh\u00edch mua h\u00e0ng l\u1ea1i.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Quan_ly_Nen_tang_Truyen_thong\"><\/span>Qu\u1ea3n l\u00fd N\u1ec1n t\u1ea3ng Truy\u1ec1n th\u00f4ng<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi, gi\u1ea3i quy\u1ebft khi\u1ebfu n\u1ea1i, v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Loi_Cam_On\"><\/span>L\u1eddi C\u1ea3m \u01a0n<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>G\u1eedi l\u1eddi c\u1ea3m \u01a1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng qua email, tin nh\u1eafn, ho\u1eb7c th\u01b0 tay th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Cach_Tang_Diem_Cham_Khach_Hang_Hieu_Qua\"><\/span>7 C\u00e1ch T\u0103ng \u0110i\u1ec3m Ch\u1ea1m Kh\u00e1ch H\u00e0ng Hi\u1ec7u Qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Xac_dinh_Doi_Tuong_Khach_Hang_Muc_Tieu\"><\/span>X\u00e1c \u0111\u1ecbnh \u0110\u1ed1i T\u01b0\u1ee3ng Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Xac_dinh_Diem_Cham\"><\/span>X\u00e1c \u0111\u1ecbnh \u0110i\u1ec3m Ch\u1ea1m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ph\u00e2n t\u00edch h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Xay_dung_Ban_do_Hanh_Trinh_Khach_Hang\"><\/span>X\u00e2y d\u1ef1ng B\u1ea3n \u0111\u1ed3 H\u00e0nh Tr\u00ecnh Kh\u00e1ch H\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p h\u00ecnh dung r\u00f5 r\u00e0ng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb l\u00fac bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ebfn sau khi mua h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Xac_dinh_Thoi_Diem_Kenh_Tuong_Tac\"><\/span>X\u00e1c \u0111\u1ecbnh Th\u1eddi \u0110i\u1ec3m, K\u00eanh T\u01b0\u01a1ng T\u00e1c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L\u1ef1a ch\u1ecdn k\u00eanh t\u01b0\u01a1ng t\u00e1c ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (v\u00ed d\u1ee5: email, m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dong_bo_Thong_Diep_Truyen_Thong\"><\/span>\u0110\u1ed3ng b\u1ed9 Th\u00f4ng \u0110i\u1ec7p Truy\u1ec1n Th\u00f4ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hoc_Hoi_tu_Thuong_Hieu_Lon\"><\/span>H\u1ecdc H\u1ecfi t\u1eeb Th\u01b0\u01a1ng Hi\u1ec7u L\u1edbn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nghi\u00ean c\u1ee9u c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u00e1p d\u1ee5ng cho doanh nghi\u1ec7p.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tan_dung_Phan_hoi_cua_Khach_Hang\"><\/span>T\u1eadn d\u1ee5ng Ph\u1ea3n h\u1ed3i c\u1ee7a Kh\u00e1ch H\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>S\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Su_dung_Phan_mem_CRM\"><\/span>S\u1eed d\u1ee5ng Ph\u1ea7n m\u1ec1m CRM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ph\u1ea7n m\u1ec1m CRM gi\u00fap qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng, t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh marketing, v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng.<\/p>\n<p>Ngu\u1ed3n: <a href=\"http:\/\/www.ckconitsha.com\/vn\/\">http:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110i\u1ec3m Ch\u1ea1m Kh\u00e1ch H\u00e0ng l\u00e0 g\u00ec? \u0110i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng (Customer Touchpoints) l\u00e0 b\u1ea5t k\u1ef3 \u0111i\u1ec3m ti\u1ebfp x\u00fac n\u00e0o gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p, t\u1eeb l\u00fac kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ebfn sau khi mua h\u00e0ng. S\u1ef1 t\u01b0\u01a1ng t\u00e1c n\u00e0y di\u1ec5n ra \u1edf nhi\u1ec1u n\u01a1i, c\u1ea3 tr\u1ef1c tuy\u1ebfn (online) v\u00e0 ngo\u1ea1i tuy\u1ebfn&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1986","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/1986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=1986"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/1986\/revisions"}],"predecessor-version":[{"id":18178,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/1986\/revisions\/18178"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=1986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=1986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=1986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}