{"id":16461,"date":"2025-07-03T13:45:03","date_gmt":"2025-07-03T06:45:03","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=16461"},"modified":"2025-07-03T16:05:12","modified_gmt":"2025-07-03T09:05:12","slug":"phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/","title":{"rendered":"Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? C\u00e1ch ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng chu\u1ea9n"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Phan_tich_thi_truong_la_gi\" >Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Tam_quan_trong_cua_phan_tich_thi_truong\" >T\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Hieu_thi_truong_muc_tieu\" >Hi\u1ec3u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Danh_gia_cac_co_hoi_va_thach_thuc\" >\u0110\u00e1nh gi\u00e1 c\u00e1c c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Xem_xet_cac_doi_thu_canh_tranh\" >Xem x\u00e9t c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Phat_trien_chien_luoc_kinh_doanh\" >Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Phan_tich_thi_truong_la_gi-2\" >Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Quy_mo_thi_truong\" >Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Du_bao_tang_truong_thi_truong\" >D\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Tim_ra_xu_huong_thi_truong\" >T\u00ecm ra xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Tim_kiem_co_hoi_tren_thi_truong\" >T\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Doi_thu_canh_tranh\" >\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#khach_hang\" >kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Moi_truong_kinh_doanh\" >M\u00f4i tr\u01b0\u1eddng kinh doanh<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Phan_tich_thi_truong_tieu_chuan_nhat\" >Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng ti\u00eau chu\u1ea9n nh\u1ea5t<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Buoc_1_Xac_dinh_muc_tieu\" >B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Buoc_2_Hieu_khach_hang_muc_tieu\" >B\u01b0\u1edbc 2: Hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Buoc_3_Chi_tieu_va_chi_tieu_thuc_hien_ngan_sach\" >B\u01b0\u1edbc 3: Chi ti\u00eau v\u00e0 chi ti\u00eau th\u1ef1c hi\u1ec7n ng\u00e2n s\u00e1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Buoc_4_Thu_thap_du_lieu\" >B\u01b0\u1edbc 4: Thu th\u1eadp d\u1eef li\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Buoc_5_Phan_tich_va_danh_gia_thi_truong\" >B\u01b0\u1edbc 5: Ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/phan-tich-thi-truong-la-gi-cach-phan-tich-thi-truong-chuan\/#Su_khac_biet_giua_nghien_cuu_thi_truong_va_phan_tich_thi_truong\" >S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 th\u00e0nh c\u00f4ng trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 kinh doanh. Th\u00f4ng qua ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, c\u00e1c c\u00f4ng ty s\u1ebd bi\u1ebft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, l\u00e0m th\u1ebf n\u00e0o m\u00f4i tr\u01b0\u1eddng th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c th\u00e1ch th\u1ee9c v\u00e0 t\u00ecm c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111i \u0111\u00fang \u0111\u1eafn.<\/p>\n<h2 id=\"phan-tich-thi-truong-la-gi\"><span class=\"ez-toc-section\" id=\"Phan_tich_thi_truong_la_gi\"><\/span>Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Mark Analytics l\u00e0 m\u1ed9t nghi\u00ean c\u1ee9u to\u00e0n di\u1ec7n, \u0111\u00e1nh gi\u00e1, \u0111\u00e1nh gi\u00e1 v\u00e0 t\u00edch h\u1ee3p th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u00e0 m\u1ed9t c\u00f4ng ty quan t\u00e2m. Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 kh\u00e1ch h\u00e0ng, m\u00f4i tr\u01b0\u1eddng kinh doanh, m\u00f4i tr\u01b0\u1eddng ti\u1ebfp th\u1ecb, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v.v., &#8230;<\/p>\n<p style=\"text-align: justify\">M\u1ee5c \u0111\u00edch c\u1ee7a ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u ki\u1ec7n c\u1ea1nh tranh v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 gi\u00fap c\u00f4ng ty cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. \u0110\u1ed3ng th\u1eddi, trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh doanh h\u1ed7n lo\u1ea1n, l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 th\u00e0nh c\u00f4ng.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/1-phan-tich-thi-truong-la-gi.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t nghi\u00ean c\u1ee9u to\u00e0n di\u1ec7n, thu th\u1eadp v\u00e0 \u0111\u00e1nh gi\u00e1 th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng<\/em><\/p>\n<h2 id=\"tam-quan-trong-cua-phan-tich-thi-truong\"><span class=\"ez-toc-section\" id=\"Tam_quan_trong_cua_phan_tich_thi_truong\"><\/span>T\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">G\u1ea7n hai ph\u1ea7n ba c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u nhi\u1ec1u h\u01a1n tr\u1ef1c gi\u00e1c. V\u00ec v\u1eady, h\u1ecd lu\u00f4n d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 hi\u1ec3u m\u1ecdi th\u1ee9 v\u1ec1 ng\u00e0nh c\u00f4ng nghi\u1ec7p, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n<ol>\n<li>Hi\u1ec3u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/li>\n<li>\u0110\u00e1nh gi\u00e1 c\u00e1c c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c<\/li>\n<li>Xem x\u00e9t c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li>Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/li>\n<\/ol>\n<h3 id=\"hieu-ro-thi-truong-muc-tieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Hieu_thi_truong_muc_tieu\"><\/span>Hi\u1ec3u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Sidney Sheldon &#8211; M\u1ed9t ti\u1ec3u thuy\u1ebft gia n\u1ed5i ti\u1ebfng n\u00f3i: &#8220;Kinh doanh l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i, ch\u01a1i c\u01b0\u1ee3c l\u1edbn, b\u1ea1n \u0111ang c\u1ea1nh tranh v\u1edbi c\u00e1c chuy\u00ean gia. N\u1ebfu b\u1ea1n mu\u1ed1n gi\u00e0nh chi\u1ebfn th\u1eafng, b\u1ea1n ph\u1ea3i h\u1ecdc c\u00e1ch l\u00e0m gi\u00e1o vi\u00ean cho gi\u00e1o vi\u00ean c\u1ee7a b\u1ea1n.&#8221;<\/p>\n<p style=\"text-align: justify\">L\u00e0 m\u1ed9t ng\u01b0\u1eddi ch\u01a1i v\u00e0 \u0111\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng trong tr\u00f2 ch\u01a1i n\u00e0y, c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i hi\u1ec3u c\u00e1c quy t\u1eafc c\u1ee7a th\u00e0nh ph\u1ed1 tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Hi\u1ec7n t\u1ea1i, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd Nhu c\u1ea7u, h\u00e0nh vi, mong mu\u1ed1n v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m ch\u00e2n dung. \u0110i\u1ec1u n\u00e0y s\u1ebd ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n<h3 id=\"danh-gia-co-hoi-va-thach-thuc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Danh_gia_cac_co_hoi_va_thach_thuc\"><\/span>\u0110\u00e1nh gi\u00e1 c\u00e1c c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, \u0111\u00e1nh gi\u00e1 c\u00e1c c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c \u0111\u00f3ng m\u1ed9t vai tr\u00f2 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, nh\u1eefng th\u00e0nh ki\u1ebfn \u200b\u200bthay v\u00ec &#8220;tr\u1ebb em&#8221; th\u01b0\u1eddng g\u00e2y kh\u00f3 kh\u0103n cho c\u00e1c doanh nghi\u1ec7p khi nh\u00ecn th\u1ea5y s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch kh\u00e1ch quan. Hi\u1ec7n t\u1ea1i, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 ch\u00eca kh\u00f3a v\u00e0ng \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t.<\/p>\n<p style=\"text-align: justify\">&gt;&gt; Xem th\u00eam: M\u00f4 h\u00ecnh SWOT l\u00e0 g\u00ec? C\u00e1ch \u0111\u00e1nh gi\u00e1 v\u1ecb tr\u00ed c\u1ea1nh tranh c\u1ee7a m\u1ed9t c\u00f4ng ty<\/p>\n<h3 id=\"danh-gia-doi-thu-canh-tranh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Xem_xet_cac_doi_thu_canh_tranh\"><\/span>Xem x\u00e9t c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 so s\u00e1nh c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u00f4ng ty x\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh, m\u00e0 c\u00f2n ph\u00e1t hi\u1ec7n ra nh\u1eefng kho\u1ea3ng tr\u1ed1ng v\u00e0 thi\u1ebfu s\u00f3t trong chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3, c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n \u0111\u1ec3 v\u01b0\u1ee3t qua con m\u1eaft c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3 id=\"xay-dung-chien-luoc-kinh-doanh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phat_trien_chien_luoc_kinh_doanh\"><\/span>Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Th\u00f4ng tin \u0111\u01b0\u1ee3c thu th\u1eadp c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb (4P), t\u0103ng tr\u01b0\u1edfng th\u1ecb ph\u1ea7n, &#8230;<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"Vai tr\u00f2 c\u1ee7a ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/2-vai-tro-cua-phan-tich-thi-truong.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nPh\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng chi ti\u1ebft c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty kh\u00e1m ph\u00e1 nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi<\/em><\/p>\n<h2 id=\"phan-tich-thi-truong-gom-nhung-gi\"><span class=\"ez-toc-section\" id=\"Phan_tich_thi_truong_la_gi-2\"><\/span>Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh to\u00e0n di\u1ec7n c\u00f3 ch\u1ee9a nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. C\u1ee5 th\u1ec3:<\/p>\n<h3 id=\"quy-mo-thi-truong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Quy_mo_thi_truong\"><\/span>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng (quy m\u00f4 th\u1ecb tr\u01b0\u1eddng) l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, cho ph\u00e9p c\u00e1c c\u00f4ng ty bi\u1ebft t\u1ed5ng gi\u00e1 tr\u1ecb\/s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 trong t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 ho\u1eb7c t\u1ed5ng gi\u00e1 tr\u1ecb\/s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. <\/p>\n<p style=\"text-align: justify\">Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t chi\u1ebfc b\u00e1nh, v\u00e0 c\u00e1c c\u00f4ng ty c\u1ea7n h\u1ecdc v\u00e0 \u0111o k\u00edch th\u01b0\u1edbc c\u1ee7a n\u00f3. Sau \u0111\u00f3 so s\u00e1nh v\u1edbi doanh thu hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u1ecb ph\u1ea7n, ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n v\u00e0 s\u1ee9c h\u1ea5p d\u1eabn th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi c\u00e1c c\u00f4ng ty xem x\u00e9t th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi ho\u1eb7c m\u1edf r\u1ed9ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh. <\/p>\n<h3 id=\"du-doan-toc-do-tang-truong-thi-truong\"><span class=\"ez-toc-section\" id=\"Du_bao_tang_truong_thi_truong\"><\/span>D\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft cho c\u00e1c doanh nghi\u1ec7p c\u00f3 \u00fd \u0111\u1ecbnh m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd v\u00e0 tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng th\u00edch h\u1ee3p ho\u1eb7c c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c. Th\u00f4ng qua t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng, l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 ph\u00f9 h\u1ee3p.<\/p>\n<h3 id=\"tim-hieu-xu-huong-thi-truong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tim_ra_xu_huong_thi_truong\"><\/span>T\u00ecm ra xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">D\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1ecbch s\u1eed hi\u1ec7n t\u1ea1i, xu h\u01b0\u1edbng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf, x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng ngh\u1ec7 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c nh\u1eefng thay \u0111\u1ed5i trong t\u01b0\u01a1ng lai v\u1ec1 nhu c\u1ea7u v\u00e0 xu h\u01b0\u1edbng. Do \u0111\u00f3, c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u00f3 th\u1ec3 th\u00edch \u1ee9ng v\u1edbi c\u00e1c thay \u0111\u1ed5i v\u00e0 s\u1eed d\u1ee5ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a h\u1ecd. <\/p>\n<h3 id=\"tim-kiem-co-hoi-tren-thi-truong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tim_kiem_co_hoi_tren_thi_truong\"><\/span>T\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Th\u00f4ng qua ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c l\u1ed7 h\u1ed5ng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c khai th\u00e1c. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1ecba l\u00fd m\u1edf r\u1ed9ng m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi. <\/p>\n<h3 id=\"doi-thu-canh-tranh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Doi_thu_canh_tranh\"><\/span>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Hi\u1ec3u c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Khi \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0110i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1t \u0111\u1ed9ng, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh t\u1ed1t h\u01a1n. T\u1eeb \u0111\u00f3, x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n, tr\u00e1nh r\u1ee7i ro c\u1ea1nh tranh m\u1ea1nh m\u1ebd, t\u0103ng l\u00f2ng trung th\u00e0nh v\u00e0 t\u00ednh b\u1ec1n v\u1eefng.<\/p>\n<h3 id=\"khach-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"khach_hang\"><\/span>kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng c\u00e1ch hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i, &#8230; <\/p>\n<p style=\"text-align: justify\">Khi c\u00e1c doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 mang l\u1ea1i kinh nghi\u1ec7m t\u1ed1t cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng mua l\u1ea1i, qu\u1ea3ng c\u00e1o t\u1eeb, duy tr\u00ec c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n<h3 id=\"moi-truong-kinh-doanh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Moi_truong_kinh_doanh\"><\/span>M\u00f4i tr\u01b0\u1eddng kinh doanh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng kinh doanh c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng v\u00e0 thay \u0111\u1ed5i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh trong t\u01b0\u01a1ng lai. V\u00ed d\u1ee5, nh\u1eefng thay \u0111\u1ed5i trong c\u00e1c ch\u00ednh s\u00e1ch ph\u00e1p l\u00fd m\u1edbi ho\u1eb7c c\u00e1c quy \u0111\u1ecbnh m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i ho\u1eb7c r\u1ee7i ro m\u1edbi. B\u1eb1ng c\u00e1ch hi\u1ec3u v\u00e0 chu\u1ea9n b\u1ecb c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng, do \u0111\u00f3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh doanh kh\u00f4ng \u1ed5n \u0111\u1ecbnh.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/3-phan-tich-thi-truong-gom-nhung-gi.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Hi\u1ec3u quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/em><\/p>\n<h2 id=\"cach-phan-tich-thi-truong-chuan-nhat\"><span class=\"ez-toc-section\" id=\"Phan_tich_thi_truong_tieu_chuan_nhat\"><\/span>Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng ti\u00eau chu\u1ea9n nh\u1ea5t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/li>\n<li>B\u01b0\u1edbc 2: Hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li>\n<li>B\u01b0\u1edbc 3: Chi ti\u00eau v\u00e0 chi ti\u00eau th\u1ef1c hi\u1ec7n ng\u00e2n s\u00e1ch<\/li>\n<li>B\u01b0\u1edbc 4: Thu th\u1eadp d\u1eef li\u1ec7u<\/li>\n<li>B\u01b0\u1edbc 5: Ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng<\/li>\n<\/ol>\n<h3 id=\"buoc-1-xac-dinh-muc-tieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_1_Xac_dinh_muc_tieu\"><\/span>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng. C\u00e1c doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau n\u00e0y l\u00e0 g\u00ec, ch\u1eb3ng h\u1ea1n nh\u01b0 hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111i\u1ec1u ki\u1ec7n c\u1ea1nh tranh v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ho\u1eb7c d\u1ef1 b\u00e1o xu h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/p>\n<p style=\"text-align: justify\">X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 gi\u00fap ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u theo \u0111\u00fang h\u01b0\u1edbng v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch s\u1ebd \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ed3ng th\u1eddi, ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u00e0i nguy\u00ean.<\/p>\n<h3 id=\"buoc-2-hieu-ro-khach-hang-muc-tieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_2_Hieu_khach_hang_muc_tieu\"><\/span>B\u01b0\u1edbc 2: Hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3. Trong b\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc (tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, ngh\u1ec1 nghi\u1ec7p), t\u00e2m l\u00fd h\u1ecdc (s\u1edf th\u00edch, th\u00f3i quen, gi\u00e1 tr\u1ecb) v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. <\/p>\n<h3 id=\"buoc-3-du-tru-chi-phi-va-ngan-sach-thuc-hien\"><span class=\"ez-toc-section\" id=\"Buoc_3_Chi_tieu_va_chi_tieu_thuc_hien_ngan_sach\"><\/span>B\u01b0\u1edbc 3: Chi ti\u00eau v\u00e0 chi ti\u00eau th\u1ef1c hi\u1ec7n ng\u00e2n s\u00e1ch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Chi ph\u00ed v\u00e0 ng\u00e2n s\u00e1ch d\u1ef1 ki\u1ebfn \u200b\u200bl\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 di\u1ec5n ra su\u00f4n s\u1ebb m\u00e0 kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 t\u00e0i ch\u00ednh. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch chi ti\u1ebft, bao g\u1ed3m chi ph\u00ed thu th\u1eadp d\u1eef li\u1ec7u, ph\u00e2n t\u00edch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u. v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft nh\u01b0 ngu\u1ed3n nh\u00e2n l\u1ef1c, c\u00f4ng ngh\u1ec7 v\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch. <\/p>\n<h3 id=\"buoc-4-thu-thap-du-lieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_4_Thu_thap_du_lieu\"><\/span>B\u01b0\u1edbc 4: Thu th\u1eadp d\u1eef li\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng, nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u00e1c nghi\u00ean c\u1ee9u thu th\u1eadp d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Nghi\u00ean c\u1ee9u \u0111\u1ea7u ti\u00ean: Thu th\u1eadp d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c ngu\u1ed3n tr\u1ef1c ti\u1ebfp nh\u01b0 kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, th\u1ea3o lu\u1eadn nh\u00f3m v\u00e0 quan s\u00e1t. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Nghi\u00ean c\u1ee9u c\u1ea5p 2: \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n c\u00f3 s\u1eb5n nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, th\u1ed1ng k\u00ea t\u1eeb c\u00e1c c\u01a1 quan ch\u00ednh ph\u1ee7, d\u1eef li\u1ec7u t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u v\u00e0 th\u00f4ng tin t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed v\u00e0 ph\u00e1c th\u1ea3o th\u1ecb tr\u01b0\u1eddng.<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"buoc-5-phan-tich-va-danh-gia-thi-truong\"><span class=\"ez-toc-section\" id=\"Buoc_5_Phan_tich_va_danh_gia_thi_truong\"><\/span>B\u01b0\u1edbc 5: Ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Sau khi thu \u0111\u01b0\u1ee3c \u0111\u1ee7 d\u1eef li\u1ec7u, c\u00f4ng ty s\u1ebd ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh \u0111\u1ec3 x\u1eed l\u00fd d\u1eef li\u1ec7u \u0111\u1ec3 r\u00fat ra k\u1ebft lu\u1eadn v\u00e0 hi\u1ec3u th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed3ng th\u1eddi, c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3, ch\u1eb3ng h\u1ea1n nh\u01b0 SWOT, ph\u00e2n t\u00edch d\u1ecbch h\u1ea1i, &#8230; <\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"C\u00e1c b\u01b0\u1edbc ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/4-cach-phan-tich-thi-truong.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nC\u00e1c doanh nghi\u1ec7p c\u1ea7n thu th\u1eadp d\u1eef li\u1ec7u ch\u00ednh x\u00e1c \u0111\u1ec3 l\u00e0m cho k\u1ebft qu\u1ea3 c\u00f3 gi\u00e1 tr\u1ecb<\/em><\/p>\n<h2 id=\"su-khac-nhau-giua-market-research-va-market-analysis\"><span class=\"ez-toc-section\" id=\"Su_khac_biet_giua_nghien_cuu_thi_truong_va_phan_tich_thi_truong\"><\/span>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng \u0111\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t. Tuy nhi\u00ean, hai thu\u1eadt ng\u1eef n\u00e0y c\u0169ng d\u1ec5 nh\u1ea7m l\u1eabn. Do \u0111\u00f3, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 &#8220;tr\u1ebb em&#8221; ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng. <\/p>\n<p style=\"text-align: justify\">N\u1ebfu ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng r\u1ed9ng h\u01a1n so v\u1edbi c\u00f4ng ty, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf v\u00e0 kh\u00e1ch h\u00e0ng. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1eadp trung b\u1edfi t\u1ef1 nhi\u00ean v\u00e0 nh\u1eb1m m\u1ee5c \u0111\u00edch ki\u1ec3m tra c\u00e1c gi\u1ea3 thuy\u1ebft ho\u1eb7c hi\u1ec3u h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p style=\"text-align: justify\">Th\u00f4ng qua d\u1eef li\u1ec7u trong qu\u00e1 kh\u1ee9 v\u00e0 hi\u1ec7n t\u1ea1i, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n ti\u1ec1m n\u0103ng v\u00e0 xu h\u01b0\u1edbng trong t\u01b0\u01a1ng lai v\u00e0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p l\u1eabn nhau. Trong khi \u0111\u00f3, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd thu th\u1eadp d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3 v\u1ec1 h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<table align=\"center\" cellpadding=\"5\" cellspacing=\"1\" style=\"width:80%\">\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">ti\u00eau chu\u1ea9n<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng)<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng (Ph\u00e2n t\u00edch \u0111\u00e1nh d\u1ea5u)<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">Ph\u01b0\u01a1ng ph\u00e1p ph\u1ea1m vi<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Kh\u00e1ch h\u00e0ng, h\u00e0nh vi mua s\u1eafm<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea3nh: Kh\u00e1ch h\u00e0ng, c\u00f4ng ty, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, kinh t\u1ebf, &#8230;<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">M\u1ee5c ti\u00eau<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Hi\u1ec3u h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u1eeb d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">thi\u00ean nhi\u00ean<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Chuy\u00ean nghi\u1ec7p, tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">R\u1ed9ng, d\u1ef1 b\u00e1o v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">d\u1eef li\u1ec7u<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Thu th\u1eadp c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Xem x\u00e9t r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u l\u1ecbch s\u1eed v\u00e0 hi\u1ec7n t\u1ea1i<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: center\">\u1ee9ng d\u1ee5ng<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/p>\n<\/td>\n<td style=\"border-color:#000000;border-style:solid;border-width:1px;vertical-align:middle\">\n<p style=\"text-align: justify\">\u0110\u00e1nh gi\u00e1 c\u01a1 h\u1ed9i, qu\u1ea3n l\u00fd r\u1ee7i ro, x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng, tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 m\u1edbi<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p style=\"text-align: justify\">\n<p style=\"text-align: justify\">Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 c\u00e1c c\u00f4ng ty \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u00e0 hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng theo c\u00e1ch c\u00f3 tr\u1eadt t\u1ef1 v\u00e0 khoa h\u1ecdc, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a h\u1ecd v\u00e0 th\u00e0nh c\u00f4ng trong c\u00e1c th\u1ecb tr\u01b0\u1eddng h\u1ed7n lo\u1ea1n.<\/p>\n<p>Ngu\u1ed3n: <a href=\"http:\/\/www.ckconitsha.com\/vn\/\">http:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 th\u00e0nh c\u00f4ng trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 kinh doanh. Th\u00f4ng qua ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, c\u00e1c c\u00f4ng ty s\u1ebd bi\u1ebft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, l\u00e0m th\u1ebf n\u00e0o m\u00f4i tr\u01b0\u1eddng th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c th\u00e1ch th\u1ee9c v\u00e0&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-16461","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/16461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=16461"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/16461\/revisions"}],"predecessor-version":[{"id":22764,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/16461\/revisions\/22764"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=16461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=16461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=16461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}