{"id":16450,"date":"2025-07-03T13:20:04","date_gmt":"2025-07-03T06:20:04","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=16450"},"modified":"2025-07-03T17:04:06","modified_gmt":"2025-07-03T10:04:06","slug":"stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/","title":{"rendered":"STP l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c STP trong Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/#STP_la_gi\" >STP l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/#Cac_yeu_to_trong_STP\" >C\u00e1c y\u1ebfu t\u1ed1 trong STP<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/#Segmentation_%E2%80%93_Phan_doan_thi_truong\" >Segmentation &#8211; Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/#Targeting_%E2%80%93_Nham_thi_truong_muc_tieu\" >Targeting &#8211; Nh\u1eafm th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/#Positioning_%E2%80%93_Dinh_vi_thuong_hieu\" >Positioning &#8211; \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/#Vai_tro_cua_STP_Marketing\" >Vai tr\u00f2 c\u1ee7a STP Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/#Phat_huy_loi_the_canh_tranh\" >Ph\u00e1t huy l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/#Nang_cao_long_trung_thanh_thuong_hieu\" >N\u00e2ng cao l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/#Toi_uu_ngan_sach_Marketing\" >T\u1ed1i \u01b0u ng\u00e2n s\u00e1ch Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/#6_buoc_trien_khai_chien_luoc_STP_trong_Marketing\" >6 b\u01b0\u1edbc tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c STP trong Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/#Buoc_1_Nghien_cuu_thi_truong\" >B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/#Buoc_2_Phan_doan_thi_truong\" >B\u01b0\u1edbc 2: Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/#Buoc_3_Lua_chon_phan_khuc_thi_truong_muc_tieu\" >B\u01b0\u1edbc 3: L\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/#Buoc_4_Phan_tich_phan_doan_thi_truong_muc_tieu\" >B\u01b0\u1edbc 4: Ph\u00e2n t\u00edch ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/#Buoc_5_Dinh_vi_thuong_hieu\" >B\u01b0\u1edbc 5: \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/#Buoc_6_Xay_dung_chien_luoc_Marketing_Mix\" >B\u01b0\u1edbc 6: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing Mix<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/#Vi_du_ve_STP_trong_Marketing\" >V\u00ed d\u1ee5 v\u1ec1 STP trong Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/#Chien_luoc_STP_cua_Coca-Cola\" >Chi\u1ebfn l\u01b0\u1ee3c STP c\u1ee7a Coca-Cola<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/stp-la-gi-cach-xay-dung-chien-luoc-stp-trong-marketing\/#Chien_luoc_STP_cua_Vinamilk\" >Chi\u1ebfn l\u01b0\u1ee3c STP c\u1ee7a Vinamilk<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">STP Marketing \u0111\u00f3ng vai tr\u00f2 c\u1ed1t l\u00f5i trong vi\u1ec7c gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh, ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau v\u00e0 l\u00ean chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p.<\/p>\n<h2 id=\"stp-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"STP_la_gi\"><\/span>STP l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">STP l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a 03 c\u1ee5m t\u1eeb: Segmentation (Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng), Targeting (Nh\u1eafm m\u1ee5c ti\u00eau) v\u00e0 Positioning (\u0110\u1ecbnh v\u1ecb). \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh v\u00e0o m\u1ed9t ho\u1eb7c v\u00e0i nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 m\u00ecnh c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh ri\u00eang bi\u1ec7t v\u00e0 n\u1ed5i b\u1eadt h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.<\/p>\n<p style=\"text-align: justify\">Trong m\u00f4i tr\u01b0\u1eddng th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, h\u01a1n 95% s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft kh\u00f4ng th\u00e0nh c\u00f4ng, ph\u1ea7n l\u1edbn do thi\u1ebfu s\u1ef1 th\u1ea5u hi\u1ec3u v\u1ec1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 n\u1ed7 l\u1ef1c gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00f4ng th\u1ef1c s\u1ef1 t\u1ed3n t\u1ea1i. STP \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t trong Marketing, chuy\u1ec3n tr\u1ecdng t\u00e2m t\u1eeb s\u1ea3n ph\u1ea9m sang kh\u00e1ch h\u00e0ng. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1eafm b\u1eaft, ph\u00e2n t\u00edch s\u00e2u s\u1eafc \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c \u0111\u1ec3 thu h\u00fat h\u1ecd hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"stp l\u00e0 g\u00ec\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/1-stp-la-gi.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nSTP l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a 03 c\u1ee5m t\u1eeb Segmentation, Targeting v\u00e0 Positioning<\/em><\/p>\n<h2 id=\"cac-yeu-to-trong-stp\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_trong_STP\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 trong STP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"segmentation-phan-doan-thi-truong\"><span class=\"ez-toc-section\" id=\"Segmentation_%E2%80%93_Phan_doan_thi_truong\"><\/span>Segmentation &#8211; Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 c\u01a1 b\u1ea3n trong quy tr\u00ecnh STP, n\u01a1i doanh nghi\u1ec7p ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac nh\u1ecf h\u01a1n d\u1ef1a tr\u00ean nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ee5c ti\u00eau c\u1ee7a c\u00e1ch n\u00e0y l\u00e0 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ri\u00eang bi\u1ec7t v\u00e0 hi\u1ec7u qu\u1ea3 cho t\u1eebng ph\u00e2n kh\u00fac, nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3 kinh doanh.<\/p>\n<p style=\"text-align: justify\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>\u0110\u1ecba l\u00fd: Ph\u00e2n chia theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd nh\u01b0 qu\u1ed1c gia, th\u00e0nh ph\u1ed1, v\u00f9ng mi\u1ec1n, ho\u1eb7c kh\u00ed h\u1eadu.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Nh\u00e2n kh\u1ea9u h\u1ecdc: D\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, ngh\u1ec1 nghi\u1ec7p, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, quy m\u00f4 gia \u0111\u00ecnh.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u00e2m l\u00fd h\u1ecdc: Ph\u00e2n \u0111o\u1ea1n d\u1ef1a tr\u00ean l\u1ed1i s\u1ed1ng, gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n, quan \u0111i\u1ec3m, s\u1edf th\u00edch v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>H\u00e0nh vi: T\u1eadp trung v\u00e0o c\u00e1ch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m, m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng, l\u00f2ng trung th\u00e0nh ho\u1eb7c th\u1eddi \u0111i\u1ec3m mua h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Kh\u00e1c v\u1edbi x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 t\u1eadp trung v\u00e0o m\u00f4 t\u1ea3 chi ti\u1ebft v\u1ec1 m\u1ed9t c\u00e1 nh\u00e2n \u0111\u1ea1i di\u1ec7n cho nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng cho ph\u00e9p doanh nghi\u1ec7p t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n chia kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh nhi\u1ec1u nh\u00f3m kh\u00e1c nhau.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 r\u00f5 r\u00e0ng, m\u1ed7i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ea7n \u0111\u00e1p \u1ee9ng 5 ti\u00eau ch\u00ed:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c (Measurability): Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u1ea3i c\u00f3 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng quy m\u00f4, s\u1ee9c mua v\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c nh\u1eb1m x\u00e1c \u0111\u1ecbnh \u0111\u1ed9 l\u1edbn c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u00ednh kh\u1ea3 thi (Actionability): Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ee7 kh\u1ea3 n\u0103ng v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ti\u1ebfp c\u1eadn, thu h\u00fat v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong ph\u00e2n kh\u00fac \u0111\u00f3.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u00ednh b\u1ec1n v\u1eefng (Sustainability): Ph\u00e2n kh\u00fac \u0111\u01b0\u1ee3c ch\u1ecdn c\u1ea7n c\u00f3 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng, \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n so v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1c v\u00e0 \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>T\u00ednh kh\u00e1c bi\u1ec7t (Distinctiveness): C\u00e1c ph\u00e2n kh\u00fac ph\u1ea3i c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t, d\u1ec5 nh\u1eadn bi\u1ebft v\u00e0 mang l\u1ea1i c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing ri\u00eang cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"targeting-nham-thi-truong-muc-tieu\"><span class=\"ez-toc-section\" id=\"Targeting_%E2%80%93_Nham_thi_truong_muc_tieu\"><\/span>Targeting &#8211; Nh\u1eafm th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau bao g\u1ed3m nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. Qu\u00e1 tr\u00ecnh Targeting trong STP gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, nh\u1eadn di\u1ec7n ch\u00ednh x\u00e1c mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap tr\u00e1nh l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean m\u00e0 c\u00f2n gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 \u0111\u00e1p \u1ee9ng to\u00e0n di\u1ec7n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u00fang th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a c\u00e1c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng v\u00e0 ch\u1ecdn ra ph\u00e2n \u0111o\u1ea1n ph\u00f9 h\u1ee3p nh\u1ea5t d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Quy m\u00f4 v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng: \u0110\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 doanh s\u1ed1, doanh thu, t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn, s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a nhu c\u1ea7u,&#8230;<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>\u0110\u1ed9 h\u1ea5p d\u1eabn v\u1ec1 c\u01a1 c\u1ea5u th\u1ecb tr\u01b0\u1eddng: M\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn v\u1ec1 kh\u1ea3 n\u0103ng sinh l\u1eddi c\u1ee7a m\u1ed9t ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1eb7c t\u00ednh c\u1ee7a 5 \u00e1p l\u1ef1c c\u1ea1nh tranh: s\u1ee9c \u00e9p t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u00e0 cung c\u1ea5p, kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi mua v\u00e0 s\u1ef1 \u0111e d\u1ecda c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf,&#8230;<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>M\u1ee5c ti\u00eau v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p: M\u1ed9t ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng h\u1ea5p d\u1eabn kh\u00f4ng ch\u1ec9 c\u1ea7n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n m\u00e0 c\u00f2n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c khai th\u00e1c c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ngu\u1ed3n nh\u00e2n l\u1ef1c, c\u00f4ng ngh\u1ec7, t\u00e0i ch\u00ednh, Marketing,&#8230;<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng khi l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>T\u1eadp trung v\u00e0o m\u1ed9t ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3, c\u00f3 ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn cao v\u00e0 mang \u0111\u1ebfn l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u00e1ng k\u1ec3 cho doanh nghi\u1ec7p.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>L\u1ef1a ch\u1ecdn m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng, ph\u00f9 h\u1ee3p v\u1edbi quy m\u00f4 v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>X\u00e1c \u0111\u1ecbnh m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau duy nh\u1ea5t v\u00e0 \u0111a d\u1ea1ng h\u00f3a c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1i \u01b0u nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>\u00c1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Marketing kh\u00f4ng ph\u00e2n bi\u1ec7t nh\u1eb1m bao ph\u1ee7 v\u00e0 ti\u1ebfp c\u1eadn to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i.\u00a0<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"positioning-dinh-vi-thuong-hieu\"><span class=\"ez-toc-section\" id=\"Positioning_%E2%80%93_Dinh_vi_thuong_hieu\"><\/span>Positioning &#8211; \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed \u0111\u1ed9c \u0111\u00e1o cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean \u0111\u1ec3 th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u1ea7n c\u00f3 t\u1ea7m nh\u00ecn xa, t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c nh\u1eadn di\u1ec7n \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111i v\u00e0o nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">Ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng khi c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a m\u1ed9t ho\u1eb7c c\u1ea3 ba y\u1ebfu t\u1ed1 sau:\u00a0<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>\u0110\u1ecbnh v\u1ecb ch\u1ee9c n\u0103ng (Functional Positioning): T\u1eadp trung v\u00e0o c\u00e1c t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch c\u1ee5 th\u1ec3 m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 mang l\u1ea1i, gi\u00fap gi\u1ea3i quy\u1ebft nhu c\u1ea7u ho\u1eb7c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>\u0110\u1ecbnh v\u1ecb bi\u1ec3u t\u01b0\u1ee3ng (Symbolic Positioning): T\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a, x\u00e3 h\u1ed9i ho\u1eb7c c\u1ea3m x\u00fac, nh\u1eb1m k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi t\u00e2m l\u00fd, c\u1ea3m x\u00fac v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng (Experiential Positioning): Mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, qua \u0111\u00f3 gi\u00fap h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"c\u00e1c y\u1ebfu t\u1ed1 trong stp\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/2-cac-yeu-to-trong-stp.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\n<em>Doanh nghi\u1ec7p s\u1ebd ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong STP<\/em><\/p>\n<h2 id=\"vai-tro-cua-stp-marketing\"><span class=\"ez-toc-section\" id=\"Vai_tro_cua_STP_Marketing\"><\/span>Vai tr\u00f2 c\u1ee7a STP Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">STP Marketing kh\u00f4ng ch\u1ec9 gi\u00fap c\u1ea3i thi\u1ec7n doanh thu m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<ol>\n<li>Ph\u00e1t huy l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/li>\n<li>N\u00e2ng cao l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>T\u1ed1i \u01b0u ng\u00e2n s\u00e1ch Marketing<\/li>\n<\/ol>\n<h3 id=\"phat-huy-loi-the-canh-tranh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phat_huy_loi_the_canh_tranh\"><\/span>Ph\u00e1t huy l\u1ee3i th\u1ebf c\u1ea1nh tranh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong th\u1eddi \u0111\u1ea1i 4.0, khi m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y h\u01a1n 10.000 qu\u1ea3ng c\u00e1o m\u1ed7i ng\u00e0y, STP Marketing s\u1ebd gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh v\u00e0 khai th\u00e1c nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 mang l\u1ea1i. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn ra nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111\u00f3 m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u h\u01a1n.<\/p>\n<p style=\"text-align: justify\">B\u1eb1ng c\u00e1ch n\u00e0y, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 gia t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3 id=\"nang-cao-long-trung-thanh-thuong-hieu\"><span class=\"ez-toc-section\" id=\"Nang_cao_long_trung_thanh_thuong_hieu\"><\/span>N\u00e2ng cao l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Tr\u00ean th\u1ef1c t\u1ebf, 81% kh\u00e1ch h\u00e0ng th\u00edch v\u00e0 mong mu\u1ed1n c\u00e1c doanh nghi\u1ec7p mang \u0111\u1ebfn c\u00e1c tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a trong qu\u00e1 tr\u00ecnh mua s\u1eafm v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. V\u00ec v\u1eady, khi m\u1ed9t doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mong mu\u1ed1n v\u00e0 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u01b0\u1ee3t tr\u00ean mong \u0111\u1ee3i, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c v\u00e0 c\u00f3 xu h\u01b0\u1edbng trung th\u00e0nh h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/p>\n<p style=\"text-align: justify\">\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, thu h\u00fat kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai m\u00e0 c\u00f2n chuy\u1ec3n h\u00f3a h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 l\u00e0 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u cho Marketing truy\u1ec1n mi\u1ec7ng hi\u1ec7u qu\u1ea3.<\/p>\n<h3 id=\"toi-uu-ngan-sach-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Toi_uu_ngan_sach_Marketing\"><\/span>T\u1ed1i \u01b0u ng\u00e2n s\u00e1ch Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a STP Marketing l\u00e0 kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch Marketing c\u1ee7a doanh nghi\u1ec7p. Thay v\u00ec ti\u00eau t\u1ed1n ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ti\u1ebfp c\u1eadn to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng, STP Marketing gi\u00fap doanh nghi\u1ec7p t\u1eadp trung v\u00e0o c\u00e1c ph\u00e2n kh\u00fac c\u00f3 ti\u1ec1m n\u0103ng mang l\u1ea1i gi\u00e1 tr\u1ecb cao nh\u1ea5t. B\u1eb1ng c\u00e1ch nh\u1eafm v\u00e0o c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u s\u1ef1 l\u00e3ng ph\u00ed v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao h\u01a1n t\u1eeb m\u1ed7i \u0111\u1ed3ng chi ti\u00eau cho Marketing.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"l\u1ee3i \u00edch c\u1ee7a stp\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/3-vai-tro-cua-stp.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nSTP gi\u00fap doanh nghi\u1ec7p ph\u00e1t t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch Marketing<\/em><\/p>\n<h2 id=\"6-buoc-trien-khai-chien-luoc-stp-trong-marketing\"><span class=\"ez-toc-section\" id=\"6_buoc_trien_khai_chien_luoc_STP_trong_Marketing\"><\/span>6 b\u01b0\u1edbc tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c STP trong Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"buoc-1-nghien-cuu-thi-truong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_1_Nghien_cuu_thi_truong\"><\/span>B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh STP. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3, bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, xu h\u01b0\u1edbng, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh. \u0110\u1ec3 qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng, hi\u1ec3u r\u00f5 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n<h3 id=\"buoc-2-phan-doan-thi-truong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_2_Phan_doan_thi_truong\"><\/span>B\u01b0\u1edbc 2: Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Khi \u0111\u00e3 c\u00f3 th\u00f4ng tin t\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 chia ch\u00fang th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ecf v\u00e0 \u0111\u1ed3ng nh\u1ea5t h\u01a1n d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd, h\u00e0nh vi, khu v\u1ef1c \u0111\u1ecba l\u00fd,&#8230; L\u00fac n\u00e0y, doanh nghi\u1ec7p s\u1ebd nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 chung nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0<\/p>\n<h3 id=\"buoc-3-lua-chon-phan-khuc-thi-truong-muc-tieu\"><span class=\"ez-toc-section\" id=\"Buoc_3_Lua_chon_phan_khuc_thi_truong_muc_tieu\"><\/span>B\u01b0\u1edbc 3: L\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Sau khi \u0111\u00e3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n l\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, t\u1ee9c l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac m\u00e0 h\u1ecd s\u1ebd t\u1eadp trung ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ti\u1ebfp c\u1eadn. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn, quy m\u00f4 ph\u00e2n kh\u00fac, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 kh\u1ea3 n\u0103ng ph\u1ee5c v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u00fang ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing.<\/p>\n<h3 id=\"buoc-4-phan-tich-phan-doan-thi-truong-muc-tieu\"><span class=\"ez-toc-section\" id=\"Buoc_4_Phan_tich_phan_doan_thi_truong_muc_tieu\"><\/span>B\u01b0\u1edbc 4: Ph\u00e2n t\u00edch ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">T\u1eeb ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00e3 x\u00e1c \u0111\u1ecbnh, doanh nghi\u1ec7p s\u1ebd ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch s\u00e2u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh SWOT \u0111\u1ec3 l\u00e0m r\u00f5 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c ti\u1ec1m \u1ea9n \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb ph\u00f9 h\u1ee3p v\u00e0 ph\u00e1t huy \u0111i\u1ec3m m\u1ea1nh c\u1ee7a m\u00ecnh.\u00a0<\/p>\n<h3 id=\"buoc-5-dinh-vi-thuong-hieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_5_Dinh_vi_thuong_hieu\"><\/span>B\u01b0\u1edbc 5: \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u00e1ch doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh v\u00e0 truy\u1ec1n t\u1ea3i m\u1ed9t h\u00ecnh \u1ea3nh ho\u1eb7c th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. \u0110\u1ec3 qua \u0111\u00f3, l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u1eeb \u0111\u00f3 t\u1ea1o ra gi\u00e1 tr\u1ecb nh\u1eadn th\u1ee9c cao h\u01a1n cho kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 \u0111\u1ecbnh v\u1ecb th\u00e0nh c\u00f4ng, thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi c\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh gay g\u1eaft, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh nh\u01b0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, l\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i v\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m. Sau \u0111\u00f3, v\u1ebd b\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb v\u1edbi 2 tr\u1ee5c t\u1ecda \u0111\u1ed9 th\u1ec3 hi\u1ec7n m\u1ed9t gi\u00e1 tr\u1ecb\/thu\u1ed9c t\u00ednh kh\u00e1c nhau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Hai y\u1ebfu t\u1ed1 ph\u1ed5 bi\u1ebfn nh\u1ea5t khi l\u1eadp b\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0:<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<p>Ph\u00e2n kh\u00fac gi\u00e1 (Gi\u00e1 cao ho\u1eb7c th\u1ea5p).<\/p>\n<\/li>\n<li style=\"text-align: justify\">\n<p>Ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c c\u00e1c thu\u1ed9c t\u00ednh c\u1ee5 th\u1ec3 h\u01a1n th\u1ec3 hi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m (thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, hi\u1ec7u n\u0103ng s\u1ea3n ph\u1ea9m,\u2026).<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"buoc-6-xay-dung-chien-luoc-marketing-mix\"><span class=\"ez-toc-section\" id=\"Buoc_6_Xay_dung_chien_luoc_Marketing_Mix\"><\/span>B\u01b0\u1edbc 6: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing Mix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing Mix l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong quy tr\u00ecnh STP. \u0110\u00e2y l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng g\u1ed3m 4 y\u1ebfu t\u1ed1 ch\u00ednh l\u00e0: S\u1ea3n ph\u1ea9m (Product), gi\u00e1 (Price), ph\u00e2n ph\u1ed1i (Place) v\u00e0 x\u00fac ti\u1ebfn (Promotion).\u00a0<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 ph\u1ee5c v\u1ee5 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00e3 ch\u1ecdn, Marketing Mix c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sao cho ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh v\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u1eebng ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau. M\u1ed7i y\u1ebfu t\u1ed1 trong Marketing Mix ph\u1ea3i h\u1ed7 tr\u1ee3 l\u1eabn nhau v\u00e0 gi\u00fap t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3, t\u1ea1o ra s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong d\u00e0i h\u1ea1n.<\/p>\n<p style=\"text-align: center\"><em><img decoding=\"async\" alt=\"c\u00e1c b\u01b0\u1edbc tri\u1ec3n khai stp\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/08\/4-cac-buoc-thuc-hien-stp.jpg\" style=\"width: 1000px;height: 525px\"><br \/>\nDoanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ngay t\u1eeb \u0111\u1ea7u<\/em><\/p>\n<h2 id=\"vi-du-ve-stp-trong-marketing\"><span class=\"ez-toc-section\" id=\"Vi_du_ve_STP_trong_Marketing\"><\/span>V\u00ed d\u1ee5 v\u1ec1 STP trong Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">T\u1eeb c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng, STP \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng linh ho\u1ea1t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing.\u00a0<\/p>\n<ol>\n<li>Chi\u1ebfn l\u01b0\u1ee3c STP c\u1ee7a Coca-Cola<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c STP c\u1ee7a Vinamilk<\/li>\n<\/ol>\n<h3 id=\"chien-luoc-stp-cua-coca-cola\"><span class=\"ez-toc-section\" id=\"Chien_luoc_STP_cua_Coca-Cola\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c STP c\u1ee7a Coca-Cola<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Coca-Cola l\u00e0 m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 vi\u1ec7c tri\u1ec3n khai th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c STP trong Marketing. Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u1ee7a Coca-Cola \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean 3 ti\u00eau th\u1ee9c l\u00e0 t\u00e2m l\u00fd h\u1ecdc, nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng. H\u1ecd ch\u1ee7 y\u1ebfu nh\u1eafm \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u1ed9 tu\u1ed5i t\u1eeb 10 &#8211; 40, nam v\u00e0 n\u1eef t\u1eeb m\u1ecdi t\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i kh\u00e1c nhau.\u00a0<\/p>\n<p style=\"text-align: justify\">Nh\u1eadn th\u1ea5y nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch \u0111a d\u1ea1ng v\u1ec1 c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng, Coca-Cola \u0111\u00e3 ph\u00e1t tri\u1ec3n danh m\u1ee5c th\u1ee9c u\u1ed1ng \u0111a d\u1ea1ng t\u1eeb Coca-Cola Classic \u0111\u1ebfn Diet Coke, Coca-Cola Zero Sugar v\u00e0 nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1eebng ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3.<\/p>\n<p style=\"text-align: justify\">V\u1ec1 \u0111\u1ecbnh v\u1ecb, Coca-Cola kh\u00f4ng ch\u1ec9 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh l\u00e0 \u0111\u1ed3 u\u1ed1ng gi\u1ea3i kh\u00e1t m\u00e0 c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a ni\u1ec1m vui, s\u1ef1 tr\u1ebb trung v\u00e0 k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng. Th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u, Coca-Cola \u0111\u00e3 t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 nh\u1ea5t qu\u00e1n, t\u1eeb \u0111\u00f3 c\u1ee7ng c\u1ed1 v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u1ed3 u\u1ed1ng.<\/p>\n<p style=\"text-align: right\">(Ngu\u1ed3n: Blablawriting)<\/p>\n<h3 id=\"chien-luoc-stp-cua-vinamilk\"><span class=\"ez-toc-section\" id=\"Chien_luoc_STP_cua_Vinamilk\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c STP c\u1ee7a Vinamilk<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">L\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1eefa h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, Vinamilk c\u0169ng l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c STP trong Marketing khi l\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng tr\u1ebb em t\u1eeb 5 &#8211; 14 tu\u1ed5i. Hi\u1ec7n t\u1ea1i, Vinamilk l\u00e0 m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n t\u1ea1i Vi\u1ec7t Nam c\u00f3 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cao, chi\u1ebfm 40% trong to\u00e0n ng\u00e0nh. Trong \u0111\u00f3, TH True Milk l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng g\u1ed3m, c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh v\u00e0 c\u00f3 nguy c\u01a1 v\u01b0\u1ee3t xa Vinamilk.<\/p>\n<p style=\"text-align: justify\">\u201cU\u1ed1ng s\u1eefa Vinamilk \u0111\u1ec3 cao l\u1edbn h\u01a1n\u201d, v\u1eeba l\u00e0 th\u00f4ng \u0111i\u1ec7p v\u00e0 l\u00e0 l\u1eddi cam k\u1ebft c\u1ee7a Vinamilk v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 l\u1ee3i \u00edch s\u1ee9c kh\u1ecfe m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh mang l\u1ea1i. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u01a1n v\u1ecb n\u00e0y c\u0169ng t\u00edch c\u1ef1c t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng mang t\u00ednh nh\u00e2n v\u0103n v\u00e0 gi\u00e1 tr\u1ecb, nh\u1eb1m c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p style=\"text-align: justify\">L\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam, Vinamilk lu\u00f4n \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd, ph\u00f9 h\u1ee3p v\u1edbi thu nh\u1eadp c\u1ee7a ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t. \u0110i\u1ec1u n\u00e0y gi\u00fap s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u01b0a th\u00edch v\u00e0 xu\u1ea5t hi\u1ec7n r\u1ed9ng r\u00e3i tr\u00ean c\u00e1c k\u1ec7 h\u00e0ng si\u00eau th\u1ecb, c\u1eeda h\u00e0ng v\u00e0 ch\u1ee3 tr\u00ean kh\u1eafp c\u1ea3 n\u01b0\u1edbc.<\/p>\n<p style=\"text-align: right\">(Ngu\u1ed3n: FieldCheck)<\/p>\n<p style=\"text-align: justify\">STP l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc tr\u00ean th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1c b\u01b0\u1edbc trong chi\u1ebfn l\u01b0\u1ee3c STP kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb, n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p.<\/p>\n<p>Ngu\u1ed3n: <a href=\"http:\/\/www.ckconitsha.com\/vn\/\">http:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>STP Marketing \u0111\u00f3ng vai tr\u00f2 c\u1ed1t l\u00f5i trong vi\u1ec7c gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh, ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau v\u00e0 l\u00ean chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-16450","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/16450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=16450"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/16450\/revisions"}],"predecessor-version":[{"id":22785,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/16450\/revisions\/22785"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=16450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=16450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=16450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}