{"id":16080,"date":"2025-07-02T22:55:03","date_gmt":"2025-07-02T15:55:03","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=16080"},"modified":"2025-07-04T07:35:52","modified_gmt":"2025-07-04T00:35:52","slug":"6-yeu-to-cau-thanh-van-hoa-doanh-nghiep-lanh-dao-can-biet","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/6-yeu-to-cau-thanh-van-hoa-doanh-nghiep-lanh-dao-can-biet\/","title":{"rendered":"6 Y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e3nh \u0111\u1ea1o c\u1ea7n bi\u1ebft"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/6-yeu-to-cau-thanh-van-hoa-doanh-nghiep-lanh-dao-can-biet\/#1_Tam_nhin\" >1. T\u1ea7m nh\u00ecn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/6-yeu-to-cau-thanh-van-hoa-doanh-nghiep-lanh-dao-can-biet\/#2_Gia_tri\" >2. Gi\u00e1 tr\u1ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/6-yeu-to-cau-thanh-van-hoa-doanh-nghiep-lanh-dao-can-biet\/#3_Thuc_hanh\" >3. Th\u1ef1c h\u00e0nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/6-yeu-to-cau-thanh-van-hoa-doanh-nghiep-lanh-dao-can-biet\/#4_Nguoi\" >4. Ng\u01b0\u1eddi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/6-yeu-to-cau-thanh-van-hoa-doanh-nghiep-lanh-dao-can-biet\/#5_Suc_manh_cua_cau_chuyen\" >5. S\u1ee9c m\u1ea1nh c\u1ee7a c\u00e2u chuy\u1ec7n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/6-yeu-to-cau-thanh-van-hoa-doanh-nghiep-lanh-dao-can-biet\/#6_Moi_truong_lam_viec_%E2%80%9Cmo%E2%80%9D\" >6. M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c &#8220;m\u1edf&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align:justify\">Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a v\u0103n h\u00f3a doanh nghi\u1ec7p m\u1ea1nh m\u1ebd l\u00e0 tr\u1ef1c quan v\u00e0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c ng\u00e0nh khoa h\u1ecdc x\u00e3 h\u1ed9i. Theo gi\u00e1o s\u01b0 James L. Heskett (Gi\u00e1o s\u01b0 Kinh doanh Logistics), V\u0103n h\u00f3a doanh nghi\u1ec7p c\u00f3 th\u1ec3 chi\u1ebfm 20-30% hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n<p style=\"text-align:justify\">Nh\u01b0ng v\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y l\u00e0 g\u00ec t\u1ea1o ra v\u0103n h\u00f3a doanh nghi\u1ec7p? M\u1ed7i n\u1ec1n v\u0103n h\u00f3a c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 xung quanh. Theo nh\u00e0 b\u00e1o John Coleman, v\u00e0 x\u00e1c nh\u1eadn r\u1eb1ng \u00edt nh\u1ea5t 6 y\u1ebfu t\u1ed1 \u0111\u00e3 t\u1ea1o ra m\u1ed9t n\u1ec1n v\u0103n h\u00f3a doanh nghi\u1ec7p tuy\u1ec7t v\u1eddi. Vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c t\u1ed5 ch\u1ee9c ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a v\u00e0 d\u00e0i h\u1ea1n kh\u00e1c nhau.<\/p>\n<h2 id=\"1-tam-nhin\"><span class=\"ez-toc-section\" id=\"1_Tam_nhin\"><\/span>1. T\u1ea7m nh\u00ecn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align:justify\">Peter Senge \u0111\u00e3 t\u1eebng n\u00f3i, T\u1ea7m nh\u00ecn l\u00e0 m\u1ed9t b\u1ee9c tranh v\u1ec1 t\u01b0\u01a1ng lai m\u00e0 b\u1ea1n mu\u1ed1n t\u1ea1o ra. V\u0103n h\u00f3a tuy\u1ec7t v\u1eddi lu\u00f4n b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t vi\u1ec5n c\u1ea3nh \u0111a di\u1ec7n. T\u1eeb t\u1ea7m nh\u00ecn n\u00e0y, n\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m nhi\u1ec1u m\u1ee5c ti\u00eau h\u01a1n v\u00e0 sau \u0111\u00f3 gi\u00fap h\u01b0\u1edbng d\u1eabn c\u00e1c b\u01b0\u1edbc r\u00f5 r\u00e0ng h\u01a1n t\u1eeb m\u1ee5c ti\u00eau \u0111\u00f3. X\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a doanh nghi\u1ec7p v\u00e0 h\u1ecd s\u1ebd ti\u1ebfn h\u00e0nh t\u1eebng b\u01b0\u1edbc.<\/p>\n<p style=\"text-align:justify\">\u0110\u00e2y l\u00e0 s\u1ef1 n\u1ed5i b\u1eadt nh\u1ea5t, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn, n\u01a1i m\u00e0 h\u1ea7u h\u1ebft t\u1ea7m nh\u00ecn c\u1ee7a h\u1ecd r\u1ea5t \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u0111\u1ea7y \u0111\u1ee7 nh\u00e2n lo\u1ea1i v\u00e0 do \u0111\u00f3 n\u1ed5i b\u1eadt h\u01a1n doanh nghi\u1ec7p. V\u00ed d\u1ee5, hi\u1ec7p h\u1ed9i Alzheimer c\u00f3 &#8220;b\u1edfi v\u00ec th\u1ebf gi\u1edbi kh\u00f4ng m\u1eafc b\u1ec7nh Alzheimer&#8221; ho\u1eb7c Oxfam c\u00f3 t\u1ea7m nh\u00ecn &#8220;v\u00ec th\u1ebf gi\u1edbi kh\u00f4ng c\u00f3 ngh\u00e8o \u0111\u00f3i.&#8221;<\/p>\n<p style=\"text-align:justify\">M\u1ed9t tuy\u00ean b\u1ed1 t\u1ea7m nh\u00ecn l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u01a1n gi\u1ea3n l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a to\u00e0n b\u1ed9 v\u0103n h\u00f3a. T\u1ea7m nh\u00ecn l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh v\u00e0 h\u00e0nh \u0111\u1ed9ng.<\/p>\n<p style=\"text-align:justify\"><em>&gt;&gt; \u0110\u1ecdc th\u00eam: T\u1ea7m nh\u00ecn v\u00e0 Nhi\u1ec7m v\u1ee5 kinh doanh<\/em><\/p>\n<h2 id=\"2-gia-tri\"><span class=\"ez-toc-section\" id=\"2_Gia_tri\"><\/span>2. Gi\u00e1 tr\u1ecb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align:justify\">C\u1ed1t l\u00f5i c\u1ee7a v\u0103n h\u00f3a l\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a kinh doanh. M\u1eb7c d\u00f9 t\u1ea7m nh\u00ecn cho th\u1ea5y c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p, nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t bi\u1ec7n ph\u00e1p nh\u01b0 m\u1ed9t ti\u00eau ch\u00ed \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c h\u00e0nh vi v\u00e0 quan \u0111i\u1ec3m c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn n\u00e0y. Nhi\u1ec1u c\u00f4ng ty c\u0169ng t\u00ecm th\u1ea5y c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a ri\u00eang h\u1ecd xung quanh c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111\u01a1n gi\u1ea3n, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng, t\u00ednh chuy\u00ean nghi\u1ec7p, &#8230; \u0111\u00e2y l\u00e0 s\u1ef1 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y \u0111\u00f3ng g\u00f3p cho v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align:justify\">McKinsey &amp; Company l\u00e0 m\u1ed9t di ch\u00fac, v\u00e0 t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng, c\u00f4ng ty c\u00f3 li\u00ean quan \u0111\u1ebfn c\u00f4ng ty ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng h\u1ebft l\u00f2ng, c\u00f3 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 t\u1eadn h\u01b0\u1edfng m\u1ed9t \u0111\u1ed3ng nghi\u1ec7p v\u00e0 lu\u00f4n lu\u00f4n chuy\u00ean nghi\u1ec7p. Ho\u1eb7c, ch\u00fang ta c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c c\u00f4ng ty l\u1edbn nh\u01b0 Google c\u00f3 gi\u00e1 tr\u1ecb ch\u1ec9 l\u00e0 m\u1ed9t kh\u1ea9u hi\u1ec7u, nh\u01b0ng n\u00f3 c\u0169ng n\u1ed5i ti\u1ebfng v\u1edbi quy t\u1eafc c\u1ee7a Don Don l\u00e0 x\u1ea5u xa &#8211; don l\u1ed3ng l\u00e0 x\u1ea5u xa v\u00e0 t\u1ea5t nhi\u00ean, h\u1ecd c\u0169ng c\u00f3 b\u1ed9 gi\u00e1 tr\u1ecb ri\u00eang c\u1ee7a h\u1ecd g\u1ecdi l\u00e0 10 \u0111i\u1ec1u ch\u00fang ta bi\u1ebft l\u00e0 \u0111\u00fang nh\u01b0 m\u1ed9t quy t\u1eafc l\u01b0u h\u00e0nh n\u1ed9i b\u1ed9 trong kinh doanh.<\/p>\n<p style=\"text-align:justify\"><em>&gt;&gt; \u0110\u1ecdc th\u00eam: Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 g\u00ec? Nguy\u00ean t\u1eafc gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a ki\u1ebfn \u200b\u200btr\u00fac<\/em><\/p>\n<p style=\"text-align:justify\">\n<p style=\"text-align:center\"><img decoding=\"async\" alt=\"Gi\u00e1 tr\u1ecb l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean v\u0103n h\u00f3a doanh nghi\u1ec7p\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/ImageContent\/2018\/VHDN-Giatri.jpg\" style=\"height:635px;width:900px\"><\/p>\n<p style=\"text-align:justify\">\n<h2 id=\"3-thuc-tien\"><span class=\"ez-toc-section\" id=\"3_Thuc_hanh\"><\/span>3. Th\u1ef1c h\u00e0nh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align:justify\">M\u1ed9t th\u1ef1c t\u1ebf cho th\u1ea5y c\u00e1c gi\u00e1 tr\u1ecb s\u1ebd tr\u1edf n\u00ean \u00edt quan tr\u1ecdng h\u01a1n tr\u1eeb khi \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng trong th\u1ef1c ti\u1ec5n kinh doanh. N\u1ebfu m\u1ed9t t\u1ed5 ch\u1ee9c tuy\u00ean b\u1ed1 r\u1eb1ng ng\u01b0\u1eddi d\u00e2n l\u00e0 t\u00e0i s\u1ea3n l\u1edbn nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i, th\u00ec t\u1ed5 ch\u1ee9c n\u00ean \u0111\u1ea7u t\u01b0 tr\u1ef1c ti\u1ebfp v\u00e0o c\u00e1ch h\u1ecd y\u00eau c\u1ea7u.<\/p>\n<p style=\"text-align:justify\">C\u00f4ng ty c\u1ee7a Wegman (New York) mang l\u1ea1i gi\u00e1 tr\u1ecb s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec7n th\u1ef1c h\u00f3a trong t\u01b0\u01a1ng lai v\u1edbi &#8220;ch\u0103m s\u00f3c&#8221; v\u00e0 &#8220;t\u00f4n tr\u1ecdng&#8221; v\u00e0 thu h\u00fat tri\u1ec3n v\u1ecdng c\u1ee7a &#8220;c\u00f4ng vi\u1ec7c m\u01a1 \u01b0\u1edbc&#8221;. Qu\u00e1 tr\u00ecnh k\u1ebft th\u00fac, tr\u1edf th\u00e0nh ng\u01b0\u1eddi th\u1ee9 n\u0103m c\u1ee7a c\u00f4ng ty t\u1ed1t nh\u1ea5t trong b\u1ea3ng x\u1ebfp h\u1ea1ng b\u1ecf phi\u1ebfu c\u1ee7a Fortune.<\/p>\n<p style=\"text-align:justify\">T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, n\u1ebfu t\u1ed5 ch\u1ee9c n\u00e0y kh\u00e1 th\u1ea5p, nh\u00e2n vi\u00ean bu\u1ed9c ph\u1ea3i th\u1ea3o lu\u1eadn v\u00e0 \u0111\u01b0a ra \u00fd t\u01b0\u1edfng v\u1ec1 c\u00e1c gi\u00e1 tr\u1ecb chung c\u1ee7a th\u00e0nh ph\u1ed1 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, tr\u00e1nh b\u1ecb th\u1ee5 \u0111\u1ed9ng v\u00e0 b\u1ecb \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c. B\u1ea5t k\u1ec3 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, n\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c xem x\u00e9t d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 v\u00e0 ch\u00ednh s\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb t\u00e2m linh c\u1ee7a H\u1ed3i gi\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n<h2 id=\"4-con-nguoi\"><span class=\"ez-toc-section\" id=\"4_Nguoi\"><\/span>4. Ng\u01b0\u1eddi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align:justify\">Ai s\u1ebd cho m\u1ed9t t\u1ea7m nh\u00ecn? Ai s\u1ebd chia s\u1ebb nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i n\u00e0y? Ai s\u1ebd s\u1eb5n s\u00e0ng v\u00e0 \u0111\u1ee7 kh\u1ea3 n\u0103ng nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y? &#8230; Y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n v\u0103n h\u00f3a m\u1ea1ch l\u1ea1c trong kinh doanh n\u00e0y l\u00e0 nh\u00e2n lo\u1ea1i.<\/p>\n<p style=\"text-align:justify\">\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c c\u00f4ng ty l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi c\u00f3 m\u1ed9t s\u1ed1 ch\u00ednh s\u00e1ch tuy\u1ec3n d\u1ee5ng nghi\u00eam ng\u1eb7t nh\u1ea5t \u0111\u1ec3 t\u00ecm ra c\u00e1c y\u1ebfu t\u1ed1 s\u00e1ng s\u1ee7a c\u1ee7a doanh nghi\u1ec7p. Theo Charles Ellis, Charles Ellis: B\u1ea3y b\u00ed m\u1eadt th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty chuy\u00ean nghi\u1ec7p v\u0129 \u0111\u1ea1i nh\u1ea5t th\u1ebf gi\u1edbi) Chia s\u1ebb: M\u1ed9t c\u00f4ng ty t\u1ed1t lu\u00f4n c\u00f3 k\u1ebf ho\u1ea1ch tuy\u1ec3n d\u1ee5ng m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng ch\u1ec9 t\u1ed1t m\u00e0 c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng ty v\u00ec h\u1ecd s\u1ebd gi\u00fap t\u1ea1o ra v\u0103n h\u00f3a doanh nghi\u1ec7p. V\u1edbi anh ta, m\u1ed9t c\u00f4ng ty n\u00ean ph\u1ecfng v\u1ea5n 8 \u0111\u1ebfn 20 v\u1ecb tr\u00ed tuy\u1ec3n d\u1ee5ng \u0111\u1ec3 tr\u00e1nh thi\u1ebfu t\u00e0i n\u0103ng. Ti\u1ebfn s\u0129 Steven Hunt c\u1ee7a C\u00f4ng ty Monster cho bi\u1ebft: &#8220;M\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y nh\u1eefng ng\u01b0\u1eddi n\u1ed9p \u0111\u01a1n ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a c\u1ee7a c\u00f4ng ty s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c l\u01b0\u01a1ng d\u01b0\u1edbi 7%. M\u1ed9t ng\u01b0\u1eddi s\u1ed1ng trong m\u1ed9t n\u1ec1n v\u0103n h\u00f3a h\u1ecd th\u00edch s\u1ebd c\u1ed1 g\u1eafng l\u00e2u h\u01a1n v\u00e0 gi\u00fap t\u0103ng c\u01b0\u1eddng v\u0103n h\u00f3a cho t\u1ed5 ch\u1ee9c.&#8221;<\/p>\n<h2 id=\"5-suc-manh-cua-cau-chuyen\"><span class=\"ez-toc-section\" id=\"5_Suc_manh_cua_cau_chuyen\"><\/span>5. S\u1ee9c m\u1ea1nh c\u1ee7a c\u00e2u chuy\u1ec7n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align:justify\">Marshall Ganz, t\u1eebng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a phong tr\u00e0o lao \u0111\u1ed9ng n\u00f4ng nghi\u1ec7p c\u1ee7a Caesar Chavez, c\u0169ng \u0111\u00e3 gi\u00fap th\u00e0nh l\u1eadp t\u1ed5 ch\u1ee9c cho cu\u1ed9c b\u1ea7u c\u1eed t\u1ed5ng th\u1ed1ng Obama n\u0103m 2008. \u00d4ng hi\u1ec7n l\u00e0 gi\u00e1o s\u01b0 t\u1ea1i \u0110\u1ea1i h\u1ecdc Harvard, v\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u v\u00e0 gi\u1ea3ng d\u1ea1y ch\u00ednh c\u1ee7a \u00f4ng l\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e2u chuy\u1ec7n. B\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c c\u00f3 m\u1ed9t l\u1ecbch s\u1eed \u0111\u1ed9c \u0111\u00e1o v\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ed9c \u0111\u00e1o.<\/p>\n<p style=\"text-align:justify\">Hi\u1ec7n t\u1ea1i, kh\u1ea3 n\u0103ng bi\u1ebfn s\u1ef1 l\u1ecbch s\u1ef1 n\u00e0y th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n l\u1ecbch s\u1eed l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 trung t\u00e2m c\u1ee7a s\u00e1ng t\u1ea1o v\u0103n h\u00f3a.<\/p>\n<p style=\"text-align:justify\">Gi\u1ed1ng nh\u01b0 Coca-Cola, h\u1ecd c\u0169ng \u0111\u00e3 chuy\u1ec3n t\u1eeb c\u00e1c b\u00e0i h\u1ecdc l\u1ecbch s\u1eed c\u00f3 gi\u00e1 tr\u1ecb cho th\u1ebf h\u1ec7 ti\u1ebfp theo, v\u00ec v\u1eady b\u00e2y gi\u1edd \u0111\u00f3 l\u00e0 m\u1ed9t k\u00fd \u1ee9c di s\u1ea3n c\u1ee7a ch\u00ednh doanh nghi\u1ec7p. Ho\u1eb7c c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb v\u1ec1 Steve Jobs d\u1ea7n d\u1ea7n t\u1ea1o ra Apple l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n<p style=\"text-align:justify\">Kh\u00f3a h\u1ecdc l\u1ecbch s\u1eed th\u00f4ng qua c\u00e1c c\u00e2u chuy\u1ec7n l\u00e0 s\u1ee9c m\u1ea1nh v\u00f4 h\u00ecnh c\u1ee7a ng\u01b0\u1eddi H\u1ed3i gi\u00e1o \u0111\u1ec3 gi\u00fap m\u1ecdi ng\u01b0\u1eddi trong doanh nghi\u1ec7p hi\u1ec3u v\u00e0 ti\u1ebfp t\u1ee5c th\u00e0nh c\u00f4ng v\u00e0 th\u00e0nh t\u00edch m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 x\u00e2y d\u1ef1ng.<\/p>\n<p style=\"text-align:justify\">\n<p style=\"text-align:center\"><img decoding=\"async\" alt=\"C\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 thi\u1ebft l\u1eadp v\u0103n h\u00f3a doanh nghi\u1ec7p\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/ImageContent\/2018\/VHDN-Cauchuyen.jpg\" style=\"height:899px;width:900px\"><\/p>\n<h2 id=\"6-moi-truong-lam-viec-mo\"><span class=\"ez-toc-section\" id=\"6_Moi_truong_lam_viec_%E2%80%9Cmo%E2%80%9D\"><\/span>6. M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c &#8220;m\u1edf&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align:justify\">X\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n v\u0103n h\u00f3a doanh nghi\u1ec7p th\u00e0nh c\u00f4ng. Trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c n\u0103ng \u0111\u1ed9ng v\u00e0 chuy\u00ean nghi\u1ec7p hi\u1ec7n t\u1ea1i, b\u00ean c\u1ea1nh vi\u1ec7c t\u00ecm ra nh\u1eefng c\u00e1ch c\u1ee5 th\u1ec3 \u0111\u1ec3 gi\u00fap l\u00e0m vi\u1ec7c nhanh h\u01a1n v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3, c\u00f2n c\u00f3 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb b\u1ea3n th\u00e2n, c\u1ee5 th\u1ec3 l\u00e0 s\u1ef1 h\u00ecnh th\u00e0nh th\u00f3i quen, th\u1ef1c h\u00e0nh c\u00f4ng vi\u1ec7c, h\u00e0nh vi v\u00e0 h\u00e0nh vi l\u1ecbch s\u1ef1.<\/p>\n<p style=\"text-align:justify\">T\u1ea1i sao Pixar m\u1edf r\u1ed9ng kh\u00f4ng gian l\u00e0m vi\u1ec7c n\u01a1i c\u00e1c th\u00e0nh vi\u00ean c\u00f4ng ty kh\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 g\u1eb7p g\u1ee1 v\u00e0 t\u01b0\u01a1ng t\u00e1c? T\u1ea1i sao th\u1ecb tr\u01b0\u1edfng c\u1ee7a Michael Bloomberg th\u00edch nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh ng\u1ed3i trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng &#8220;th\u00f4ng gi\u00f3&#8221; h\u01a1n l\u00e0 trong m\u1ed9t v\u0103n ph\u00f2ng ri\u00eang bi\u1ec7t v\u1edbi c\u1eeda ch\u1ed1ng \u00e2m thanh? T\u1ea1i sao c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 ch\u1ee7 y\u1ebfu t\u1eadp trung \u1edf Thung l\u0169ng Silicon? V\u00e0 c\u00e1c c\u00f4ng ty t\u00e0i ch\u00ednh lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i London v\u00e0 New York? C\u00f3 nhi\u1ec1u c\u00e2u tr\u1ea3 l\u1eddi cho m\u1ed7i c\u00e2u h\u1ecfi, nh\u01b0ng c\u00e2u tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng nh\u1ea5t l\u00e0 v\u00ec n\u01a1i n\u00e0y \u0111\u01b0\u1ee3c trang b\u1ecb v\u0103n h\u00f3a.<\/p>\n<p style=\"text-align:justify\">T\u00f2a nh\u00e0 mang l\u1ea1i nhi\u1ec1u l\u1ee3i th\u1ebf h\u01a1n khi l\u00e0m vi\u1ec7c trong m\u1ed9t v\u0103n ph\u00f2ng, th\u01b0\u1eddng l\u00e0 s\u1ef1 h\u1ee3p t\u00e1c. M\u1ed9t s\u1ed1 th\u00e0nh ph\u1ed1 v\u00e0 qu\u1ed1c gia c\u00f3 v\u0103n h\u00f3a kh\u00e1c nhau c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ed3ng \u00fd v\u1edbi y\u1ebfu t\u1ed1 n\u00e0y. B\u1edfi v\u00ec v\u0103n h\u00f3a doanh nghi\u1ec7p lu\u00f4n \u0111a d\u1ea1ng v\u00e0 gi\u00e0u c\u00f3 \u1edf m\u1ecdi n\u01a1i \u1edf m\u1ecdi qu\u1ed1c gia. N\u1ebfu \u1edf Hoa K\u1ef3, c\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng b\u1edfi t\u1ef1 do v\u00e0 ch\u1ee7 ngh\u0129a t\u1ef1 do, v\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c k\u1ef7 lu\u1eadt v\u00e0 t\u1eadn t\u00e2m. N\u1ebfu \u1edf H\u00e0n Qu\u1ed1c, m\u1ed9t c\u00f4ng ty c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a l\u00f2ng trung th\u00e0nh, tr\u00e1ch nhi\u1ec7m v\u00e0 cam k\u1ebft c\u1ee7a c\u1ed9ng \u0111\u1ed3ng, \u1edf \u0110\u1ee9c, m\u1ed9t c\u00f4ng ty th\u1ec3 hi\u1ec7n t\u00ednh ch\u00ednh x\u00e1c, th\u1eadn tr\u1ecdng, k\u1ef7 lu\u1eadt v\u00e0 th\u1ef1c t\u1ebf c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align:justify\">Ch\u00ednh nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u00f3ng g\u00f3p v\u00e0o c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u1ed7i v\u0103n h\u00f3a c\u00f4ng ty \u1edf m\u1ed7i n\u01a1i.<\/p>\n<p style=\"text-align:right\"><em>Theo Harvard Business Review<\/em><\/p>\n<p>Ngu\u1ed3n: <a href=\"http:\/\/www.ckconitsha.com\/vn\/\">http:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a v\u0103n h\u00f3a doanh nghi\u1ec7p m\u1ea1nh m\u1ebd l\u00e0 tr\u1ef1c quan v\u00e0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c ng\u00e0nh khoa h\u1ecdc x\u00e3 h\u1ed9i. Theo gi\u00e1o s\u01b0 James L. Heskett (Gi\u00e1o s\u01b0 Kinh doanh Logistics), V\u0103n h\u00f3a doanh nghi\u1ec7p c\u00f3 th\u1ec3 chi\u1ebfm 20-30% hi\u1ec7u qu\u1ea3 kinh doanh. Nh\u01b0ng v\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y l\u00e0 g\u00ec t\u1ea1o&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-16080","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/16080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=16080"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/16080\/revisions"}],"predecessor-version":[{"id":23016,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/16080\/revisions\/23016"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=16080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=16080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=16080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}