{"id":16010,"date":"2025-07-02T20:15:06","date_gmt":"2025-07-02T13:15:06","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=16010"},"modified":"2025-07-03T11:04:26","modified_gmt":"2025-07-03T04:04:26","slug":"8-dieu-ma-mot-giam-doc-kinh-doanh-can-biet","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/8-dieu-ma-mot-giam-doc-kinh-doanh-can-biet\/","title":{"rendered":"8 \u0110I\u1ec0U M\u00c0 M\u1ed8T GI\u00c1M \u0110\u1ed0C KINH DOANH C\u1ea6N BI\u1ebeT"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/8-dieu-ma-mot-giam-doc-kinh-doanh-can-biet\/#1_Xac_dinh_muc_tieu_khi_chon_vi_tri\" >1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau khi ch\u1ecdn v\u1ecb tr\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/8-dieu-ma-mot-giam-doc-kinh-doanh-can-biet\/#2_Dua_tren_thanh_cong_co_san\" >2. D\u1ef1a tr\u00ean th\u00e0nh c\u00f4ng c\u00f3 s\u1eb5n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/8-dieu-ma-mot-giam-doc-kinh-doanh-can-biet\/#3_Xac_nhan_dong_tien\" >3. X\u00e1c nh\u1eadn d\u00f2ng ti\u1ec1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/8-dieu-ma-mot-giam-doc-kinh-doanh-can-biet\/#4_Dung_mat_tap_trung\" >4. \u0110\u1eebng m\u1ea5t t\u1eadp trung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/8-dieu-ma-mot-giam-doc-kinh-doanh-can-biet\/#5_Duy_tri_van_hoa_doanh_nghiep\" >5. Duy tr\u00ec v\u0103n h\u00f3a doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/8-dieu-ma-mot-giam-doc-kinh-doanh-can-biet\/#6_Thi_truong_hoc_tap\" >6. Th\u1ecb tr\u01b0\u1eddng h\u1ecdc t\u1eadp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/8-dieu-ma-mot-giam-doc-kinh-doanh-can-biet\/#7_Xay_dung_thuong_hieu\" >7. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/8-dieu-ma-mot-giam-doc-kinh-doanh-can-biet\/#8_Dung_quen_cac_yeu_to_phap_ly\" >8. \u0110\u1eebng qu\u00ean c\u00e1c y\u1ebfu t\u1ed1 ph\u00e1p l\u00fd<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align:justify\">C\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd doanh nghi\u1ec7p ch\u1ee7 y\u1ebfu l\u00e0 qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u ph\u1ed1i t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty. T\u1ea5t nhi\u00ean, khi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty tr\u1edf n\u00ean m\u1ea1nh m\u1ebd h\u01a1n, vi\u1ec7c m\u1edf r\u1ed9ng quy m\u00f4 l\u00e0 r\u1ea5t quan tr\u1ecdng. Nh\u01b0ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n nh\u1ea5t, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u00ec n\u00f3 kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 chuy\u00ean m\u00f4n c\u1ee7a m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align:justify\">Chia s\u1ebb tr\u00ean doanh nh\u00e2n Thomas Smale &#8211; Ng\u01b0\u1eddi s\u00e1ng l\u1eadp qu\u1ed1c t\u1ebf FE, chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf trang web cho c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, gi\u1edbi thi\u1ec7u t\u00ecnh tr\u1ea1ng t\u1ed1t \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd doanh nghi\u1ec7p. Theo \u00f4ng, t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty ph\u00e1t tri\u1ec3n kinh doanh t\u1ed1t s\u1ebd t\u1ea1m th\u1eddi xem x\u00e9t quy\u1ebft \u0111\u1ecbnh m\u1edf chi nh\u00e1nh ti\u1ebfp theo. Tuy nhi\u00ean, b\u1ea5t k\u1ec3 doanh nghi\u1ec7p l\u00e0 lo\u1ea1i h\u00ecnh kinh doanh n\u00e0o, quy\u1ebft \u0111\u1ecbnh m\u1edf r\u1ed9ng kinh doanh l\u00e0 kh\u00f4ng d\u1ec5 d\u00e0ng.<\/p>\n<p style=\"text-align:justify\">Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nhi\u1ec1u c\u00e2u chuy\u1ec7n \u0111\u00e1ng ti\u1ebfc khi \u0111\u00e1nh gi\u00e1 th\u1ea5p c\u00e1c t\u00e0i nguy\u00ean c\u1ea7n thi\u1ebft \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4. K\u1ebft qu\u1ea3 c\u1ee7a doanh nghi\u1ec7p n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n kinh doanh c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3, theo Smale, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh, n\u00ean xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 sau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o quy tr\u00ecnh m\u1edf r\u1ed9ng kinh doanh hi\u1ec7u qu\u1ea3:<\/p>\n<h2 id=\"1-xac-dinh-ro-nhung-muc-tieu-khi-chon-dia-diem\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"1_Xac_dinh_muc_tieu_khi_chon_vi_tri\"><\/span>1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau khi ch\u1ecdn v\u1ecb tr\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align:justify\">V\u1ecb tr\u00ed n\u00e0y lu\u00f4n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong t\u00ecnh h\u00ecnh kinh doanh. Do \u0111\u00f3, c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c m\u1ee5c ti\u00eau mong mu\u1ed1n khi ch\u1ecdn m\u1ed9t v\u1ecb tr\u00ed \u0111\u1ec3 \u0111\u1eb7t m\u1ed9t c\u00f4ng ty. Gi\u00e1m \u0111\u1ed1c kinh doanh v\u00e0 l\u00e3nh \u0111\u1ea1o ph\u1ea3i t\u1ef1 h\u1ecfi:<\/p>\n<p style=\"text-align:justify\">&#8211; C\u00e1c m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a vi\u1ec7c m\u1edf r\u1ed9ng kinh doanh c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i kh\u00f4ng? <\/p>\n<p style=\"text-align:justify\">&#8211; C\u00f3 ph\u1ea3i s\u1ef1 m\u1edf r\u1ed9ng n\u00e0y c\u00f3 tham gia v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi kh\u00f4ng?<\/p>\n<p style=\"text-align:justify\">&#8211; N\u1ebfu m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a c\u00f4ng ty l\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, th\u00ec c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u00e3 t\u1eebng xem x\u00e9t c\u00e1ch thay th\u1ebf c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf ngo\u00e0i c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf kh\u00e1c? V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n ngh\u0129 r\u1eb1ng vi\u1ec7c nh\u00e2n r\u1ed9ng c\u00f3 th\u1ec3 gi\u00fap t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng \u0111\u1ec3 \u0111\u1eb7t h\u00e0ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 s\u1eed d\u1ee5ng, c\u00f4ng ty \u0111\u00e3 bao gi\u1edd xem x\u00e9t s\u1eed d\u1ee5ng ch\u00ednh s\u00e1ch gi\u1ea3m gi\u00e1 cho c\u00e1c d\u1ecbch v\u1ee5 giao h\u00e0ng?<\/p>\n<p style=\"text-align:justify\">&#8211; N\u1ebfu m\u1ee5c ti\u00eau l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t c\u00f4ng ty, c\u00e1c l\u1ee3i \u00edch v\u00f4 h\u00ecnh s\u1ebd \u0111\u01b0\u1ee3c c\u00e2n b\u1eb1ng nh\u01b0 th\u1ebf n\u00e0o v\u1edbi chi ph\u00ed \u0111\u1ea7u v\u00e0o?<\/p>\n<p style=\"text-align:justify\">N\u00f3i t\u00f3m l\u1ea1i, m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng kinh doanh nhanh ch\u00f3ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh v\u00e0 t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p thay th\u1ebf s\u1ebd gi\u00fap h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng t\u1ed1t h\u01a1n ngo\u00e0i vi\u1ec7c m\u1edf m\u1ed9t c\u1eeda h\u00e0ng v\u1eadt l\u00fd.<\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.pace.edu.vn\/uploads\/ImageContent\/2018\/CCO\/CC0_-_041018_avt.jpg\" style=\"height:383px;width:680px\"> <\/p>\n<h2 id=\"2-dua-vao-thanh-cong-co-san\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"2_Dua_tren_thanh_cong_co_san\"><\/span>2. D\u1ef1a tr\u00ean th\u00e0nh c\u00f4ng c\u00f3 s\u1eb5n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align:justify\">M\u1ed9t trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ee7a m\u1ed9t gi\u00e1m \u0111\u1ed1c kinh doanh ho\u1eb7c l\u00e3nh \u0111\u1ea1o quy\u1ebft \u0111\u1ecbnh m\u1edf r\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh l\u00e0 n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c c\u00f4ng ty l\u1edbn. L\u00fd do c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb th\u1ef1c t\u1ebf l\u00e0 h\u1ecd kh\u00f4ng t\u00ednh c\u00e1c y\u1ebfu t\u1ed1 l\u00e0m cho c\u00f4ng ty th\u00e0nh c\u00f4ng.<\/p>\n<p style=\"text-align:justify\">Do \u0111\u00f3, n\u1ebfu b\u1ea1n mu\u1ed1n r\u00fat ng\u1eafn th\u1eddi gian th\u00e0nh c\u00f4ng c\u1ee7a chi nh\u00e1nh ti\u1ebfp theo c\u1ee7a m\u00ecnh, c\u1ea7n ph\u1ea3i ch\u00fa \u00fd \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t m\u00f4 h\u00ecnh kinh doanh to\u00e0n di\u1ec7n trong c\u00e1c c\u00f4ng ty l\u1edbn hi\u1ec7n t\u1ea1i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi h\u01b0\u1edbng m\u1edf r\u1ed9ng ti\u1ebfp theo.<\/p>\n<h2 id=\"3-xac-dinh-dong-tien\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"3_Xac_nhan_dong_tien\"><\/span>3. X\u00e1c nh\u1eadn d\u00f2ng ti\u1ec1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align:justify\">D\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u00f3 s\u1eb5n, l\u1eadp k\u1ebf ho\u1ea1ch th\u1eddi gian tr\u1ea3 l\u1ea1i c\u1ee7a chi nh\u00e1nh ti\u1ebfp theo. D\u00f2ng th\u1eddi gian n\u00e0y c\u1ea7n ph\u1ea3i g\u1ea7n v\u1edbi t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf nh\u1ea5t c\u00f3 th\u1ec3. Qu\u00e1 tr\u00ecnh ch\u1ea1y chi nh\u00e1nh ti\u1ebfp theo v\u1edbi c\u00e1c t\u00e0i nguy\u00ean hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty \u0111\u1ee7 \u0111\u1ec3 bao g\u1ed3m?<\/p>\n<p style=\"text-align:justify\">Gi\u1ea3 s\u1eed chi nh\u00e1nh \u0111\u1ea7u ti\u00ean l\u00e0 l\u1ee3i nhu\u1eadn. Nh\u01b0ng l\u1ee3i nhu\u1eadn n\u00e0y c\u00f3 \u0111\u1ee7 \u0111\u1ec3 chi tr\u1ea3 cho vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh chi nh\u00e1nh ti\u1ebfp theo kh\u00f4ng? N\u1ebfu kh\u00f4ng, gi\u00e1m \u0111\u1ed1c kinh doanh v\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 k\u1ebf ho\u1ea1ch n\u00e0o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ee9c \u0111\u1ed9 t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty \u0111\u01b0\u1ee3c duy tr\u00ec v\u1edbi s\u1ed1 l\u01b0\u1ee3ng trung b\u00ecnh kh\u00f4ng?<\/p>\n<h2 id=\"4-dung-mat-su-tap-trung\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"4_Dung_mat_tap_trung\"><\/span>4. \u0110\u1eebng m\u1ea5t t\u1eadp trung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align:justify\">M\u1edf th\u00eam c\u00e1c chi nh\u00e1nh th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi nhi\u1ec1u th\u00e1ch th\u1ee9c t\u01b0\u01a1ng t\u1ef1 khi m\u1edf m\u1ed9t doanh nghi\u1ec7p m\u1edbi. \u0110\u1ed1i v\u1edbi nhi\u1ec1u gi\u00e1m \u0111\u1ed1c, h\u1ecd s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn v\u00e0 v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y. Nh\u01b0ng h\u1ecd s\u1ebd v\u1eabn c\u1ea3nh gi\u00e1c trong qu\u00e1 tr\u00ecnh chinh ph\u1ee5c th\u00e0nh c\u00f4ng ti\u1ebfp theo?<\/p>\n<p style=\"text-align:justify\">N\u1ebfu thi\u1ebfu h\u1ec7 th\u1ed1ng kinh doanh v\u1eefng ch\u1eafc, \u0111o\u1ea1n v\u0103n v\u1eabn ch\u01b0a \u0111\u1ee7 v\u00e0 gi\u00e1m \u0111\u1ed1c s\u1ebd c\u00f3 r\u1ee7i ro l\u1edbn trong vi\u1ec7c m\u1edf r\u1ed9ng quy m\u00f4 n\u00e0y. Do \u0111\u00f3, l\u1eddi khuy\u00ean \u0111\u01b0\u1ee3c \u0111\u01b0a ra l\u00e0: \u0111\u1ea7y tham v\u1ecdng, nh\u01b0ng ph\u1ea3i th\u1ef1c t\u1ebf.<\/p>\n<p style=\"text-align:center\"> <img decoding=\"async\" alt=\"\" src=\"https:\/\/www.pace.edu.vn\/uploads\/ImageContent\/2018\/CCO\/CC0_-_041018_2.jpg\" style=\"height:453px;width:680px\"><\/p>\n<h2 id=\"5-duy-tri-van-hoa-doanh-nghiep\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"5_Duy_tri_van_hoa_doanh_nghiep\"><\/span>5. Duy tr\u00ec v\u0103n h\u00f3a doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align:justify\">M\u1ed9t kh\u00eda c\u1ea1nh v\u00f4 h\u00ecnh kh\u00e1c c\u1ee7a th\u00e1ch th\u1ee9c khi m\u1edf r\u1ed9ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 v\u0103n h\u00f3a hi\u1ec7n c\u00f3 c\u1ee7a c\u00f4ng ty. &#8220;\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t ch\u00fang t\u00f4i c\u1ea7n \u0111\u1ea3m b\u1ea3o l\u00e0 duy tr\u00ec k\u1ebft n\u1ed1i gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 gi\u00e1 tr\u1ecb chung c\u1ee7a c\u00f4ng ty v\u00e0 gi\u00e1 tr\u1ecb chung&#8221;, Jon Smith, ph\u00f3 gi\u00e1m \u0111\u1ed1c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty n\u00f3i.<\/p>\n<p style=\"text-align:justify\">C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng v\u0103n h\u00f3a c\u1ee7a c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c duy tr\u00ec trong m\u1ea1ng l\u01b0\u1edbi c\u1ee7a nhi\u1ec1u c\u1eeda h\u00e0ng. Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0, l\u00e3nh \u0111\u1ea1o ho\u1eb7c gi\u00e1m \u0111\u1ed1c b\u1ed9 ph\u1eadn s\u1ebd l\u00e0 ng\u01b0\u1eddi x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a doanh nghi\u1ec7p \u1edf m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m m\u1edbi. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng coi tr\u1ecdng y\u1ebfu t\u1ed1 n\u00e0y, v\u0103n h\u00f3a kinh doanh c\u1ee7a c\u00f4ng ty s\u1ebd bi\u1ebfn \u0111\u1ed9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong kinh doanh d\u1ecbch v\u1ee5.<\/p>\n<p style=\"text-align:justify\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi c\u00f9ng m\u1ed9t n\u1ec1n v\u0103n h\u00f3a, Gi\u00e1m \u0111\u1ed1c kinh doanh c\u0169ng c\u1ea7n h\u1ed7 tr\u1ee3 Gi\u00e1m \u0111\u1ed1c Nh\u00e2n s\u1ef1 (CHRO) \u0111\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c h\u1ecdp tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng xuy\u00ean ho\u1eb7c tr\u1ef1c ti\u1ebfp \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u1ed9t qu\u00e1 tr\u00ecnh hi\u1ec3u bi\u1ebft l\u1eabn nhau gi\u1eefa nh\u00e2n vi\u00ean l\u1edbn tu\u1ed5i v\u00e0 nh\u00e2n vi\u00ean m\u1edbi.<\/p>\n<h2 id=\"6-tim-hieu-thi-truong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"6_Thi_truong_hoc_tap\"><\/span>6. Th\u1ecb tr\u01b0\u1eddng h\u1ecdc t\u1eadp<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align:justify\">M\u1ed9t sai l\u1ea7m kh\u00e1c m\u00e0 nhi\u1ec1u gi\u00e1m \u0111\u1ed1c kinh doanh th\u01b0\u1eddng g\u1eb7p ph\u1ea3i khi m\u1edf r\u1ed9ng kinh doanh l\u00e0 kh\u00f4ng nghi\u00ean c\u1ee9u c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 kh\u00f4ng g\u1ea7n v\u1edbi th\u1ef1c t\u1ebf khi \u01b0\u1edbc t\u00ednh doanh thu t\u1eeb c\u00e1c d\u1ef1 \u00e1n m\u1edbi.<\/p>\n<p style=\"text-align:justify\">C\u00e1c chi nh\u00e1nh m\u1edf \u0111\u1ec1u y\u00eau c\u1ea7u \u0111\u1ea7u t\u01b0 v\u1ec1 th\u1eddi gian v\u00e0 t\u00e0i ch\u00ednh. Ngay c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, nh\u01b0 Best Buy, Target c\u0169ng kh\u00f4ng tham gia v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi. \u0110\u1eebng b\u01b0\u1edbc v\u00e0o c\u00e1c d\u1ea5u hi\u1ec7u.<\/p>\n<p style=\"text-align:justify\">\u0110\u1ea3m b\u1ea3o r\u1eb1ng c\u00f4ng ty ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 hi\u1ec3u r\u1eb1ng t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. H\u00e3y \u0111\u1ec3 ch\u00fang t\u00f4i &#8220;c\u00e2n b\u1eb1ng&#8221; c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1ec3 ti\u1ebfp c\u1eadn nhu c\u1ea7u trong th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/p>\n<h2 id=\"7-xay-dung-thuong-hieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"7_Xay_dung_thuong_hieu\"><\/span>7. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align:justify\">\u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u01b0 v\u1ea5n ph\u00e1p l\u00fd, ki\u1ec3m to\u00e1n ho\u1eb7c c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh kh\u00e1c, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kinh doanh \u0111a qu\u1ed1c gia s\u1ebd l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf r\u1ea5t l\u1edbn c\u1ee7a doanh nghi\u1ec7p. Y\u1ebfu t\u1ed1 n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty v\u00e0 gi\u00fap th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ch\u1ecdn th\u00eam d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m.<\/p>\n<p style=\"text-align:justify\">Do \u0111\u00f3, trong qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng doanh nghi\u1ec7p, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p c\u1ea7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i n\u00e0y.<\/p>\n<h2 id=\"8-dung-quen-yeu-to-luat-phap\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"8_Dung_quen_cac_yeu_to_phap_ly\"><\/span>8. \u0110\u1eebng qu\u00ean c\u00e1c y\u1ebfu t\u1ed1 ph\u00e1p l\u00fd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align:justify\">B\u1ea5t k\u1ec3 v\u1ecb tr\u00ed th\u1ee9 hai c\u1ee7a doanh nghi\u1ec7p, c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng k\u1ebf ho\u1ea1ch kinh doanh tu\u00e2n th\u1ee7 lu\u1eadt ph\u00e1p v\u00e0 lu\u1eadt kinh doanh \u0111\u1ecba ph\u01b0\u01a1ng. Ngo\u00e0i ra, c\u00e1c quy \u0111\u1ecbnh v\u1ec1 thu\u1ebf v\u00e0 \u0111\u0103ng k\u00fd kinh doanh v\u00e0 \u0111\u1ea1o \u0111\u1ee9c kinh doanh c\u0169ng l\u00e0 nh\u1eefng \u0111i\u1ec1u m\u00e0 CCO c\u1ea7n quan t\u00e2m.<\/p>\n<p style=\"text-align:right\">Theo doanh nh\u00e2n<\/p>\n<table border=\"1\" cellpadding=\"0\" cellspacing=\"0\" style=\"height:165px;width:100%\">\n<tr>\n<td style=\"vertical-align:top\" width=\"661\">\n<p style=\"text-align:center\">Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/p>\n<p style=\"text-align:center\">Gi\u00e1m \u0111\u1ed1c kinh doanh<\/p>\n<p style=\"text-align:center\">Gi\u00e1m \u0111\u1ed1c kh\u00e1ch h\u00e0ng (CCO)<\/p>\n<p style=\"text-align:center\">\u0110\u00f3ng g\u00f3p \u0111\u1ec3 x\u00e2y d\u1ef1ng kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n kinh doanh chuy\u00ean nghi\u1ec7p cho c\u00e1c c\u1ed9ng \u0111\u1ed3ng kinh doanh ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam<\/p>\n<\/p>\n<p style=\"text-align:center\">Vui l\u00f2ng xem th\u00eam chi ti\u1ebft v\u1ec1 Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o gi\u00e1m \u0111\u1ed1c kinh doanh<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p>Ngu\u1ed3n: <a href=\"http:\/\/www.ckconitsha.com\/vn\/\">http:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd doanh nghi\u1ec7p ch\u1ee7 y\u1ebfu l\u00e0 qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u ph\u1ed1i t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty. T\u1ea5t nhi\u00ean, khi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty tr\u1edf n\u00ean m\u1ea1nh m\u1ebd h\u01a1n, vi\u1ec7c m\u1edf&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-16010","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/16010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=16010"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/16010\/revisions"}],"predecessor-version":[{"id":22698,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/16010\/revisions\/22698"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=16010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=16010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=16010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}