{"id":15084,"date":"2025-06-11T22:29:18","date_gmt":"2025-06-11T15:29:18","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=15084"},"modified":"2025-07-06T03:00:05","modified_gmt":"2025-07-05T20:00:05","slug":"top-15-khoa-hoc-kinh-doanh-thuc-chien-hang-dau-nam-2025","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/top-15-khoa-hoc-kinh-doanh-thuc-chien-hang-dau-nam-2025\/","title":{"rendered":"Top 15 Kh\u00f3a h\u1ecdc kinh doanh th\u1ef1c chi\u1ebfn h\u00e0ng \u0111\u1ea7u n\u0103m 2025"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-15-khoa-hoc-kinh-doanh-thuc-chien-hang-dau-nam-2025\/#CEO_%E2%80%93_CEO\" >CEO &#8211; CEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-15-khoa-hoc-kinh-doanh-thuc-chien-hang-dau-nam-2025\/#Giam_doc_kinh_doanh_CCO\" >Gi\u00e1m \u0111\u1ed1c kinh doanh CCO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-15-khoa-hoc-kinh-doanh-thuc-chien-hang-dau-nam-2025\/#Giam_doc_thi_truong_CMO\" >Gi\u00e1m \u0111\u1ed1c th\u1ecb tr\u01b0\u1eddng CMO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/top-15-khoa-hoc-kinh-doanh-thuc-chien-hang-dau-nam-2025\/#Chuong_trinh_lanh_dao_toan_cau-Chuong_trinh_lanh_dao_toan_cau\" >Ch\u01b0\u01a1ng tr\u00ecnh l\u00e3nh \u0111\u1ea1o to\u00e0n c\u1ea7u-Ch\u01b0\u01a1ng tr\u00ecnh l\u00e3nh \u0111\u1ea1o to\u00e0n c\u1ea7u<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">C\u00e1c kh\u00f3a h\u1ecdc kinh doanh n\u1eb1m trong c\u00e1c l\u0129nh v\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh (nh\u01b0 qu\u1ea3n l\u00fd, ti\u1ebfp th\u1ecb, t\u00e0i ch\u00ednh, k\u1ebf to\u00e1n, v.v. &#8230; Ngo\u00e0i ra, ng\u01b0\u1eddi h\u1ecdc c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u1ec1 c\u00e1c k\u1ef9 n\u0103ng m\u1ec1m quan tr\u1ecdng nh\u01b0 giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, ch\u1ec9 tr\u00edch, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, v.v.<\/p>\n<h2 id=\"ceo-giam-doc-dieu-hanh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"CEO_%E2%80%93_CEO\"><\/span>CEO &#8211; CEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Trong s\u1ed1 h\u01a1n 110 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng trong nhi\u1ec1u n\u0103m, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o CEO l\u00e0 m\u1ed9t trong nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u1eb7c bi\u1ec7t nh\u1ea5t. \u0110\u1ec3 th\u00fac \u0111\u1ea9y qu\u1ed1c t\u1ebf h\u00f3a ngu\u1ed3n nh\u00e2n l\u1ef1c cao c\u1ea5p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd, ban \u0111\u1ea7u h\u1ecd \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c.<\/p>\n<p style=\"text-align: justify\">Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 gi\u1eefa ng\u01b0\u1eddi Vi\u1ec7t Nam v\u00e0 \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi m\u1ed9t \u1ee7y ban gi\u1ea3ng d\u1ea1y bao g\u1ed3m c\u00e1c chuy\u00ean gia Vi\u1ec7t Nam, v\u1edbi ki\u1ebfn \u200b\u200bth\u1ee9c v\u00e0 kinh nghi\u1ec7m to\u00e0n c\u1ea7u v\u1ec1 m\u1ecdi ch\u1ee7 \u0111\u1ec1 m\u00e0 h\u1ecd ch\u1ecbu tr\u00e1ch nhi\u1ec7m.<\/p>\n<p style=\"text-align: justify\">Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Pace l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o CEO \u0111\u1ea7u ti\u00ean c\u1ee7a Vi\u1ec7t Nam, d\u00e0y h\u01a1n 20 n\u0103m v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng s\u00e2u s\u1eafc \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p Vi\u1ec7t Nam. K\u1ec3 t\u1eeb khi th\u00e0nh l\u1eadp, c\u00e1c CEO \u0111\u00e3 l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh m\u00e0 nhi\u1ec1u doanh nh\u00e2n ch\u1ecdn tham gia.<\/p>\n<p style=\"text-align: justify\">Sau khi ho\u00e0n th\u00e0nh k\u1ebf ho\u1ea1ch, sinh vi\u00ean c\u00f3 th\u1ec3: <\/p>\n<ul>\n<li style=\"text-align: justify\">Bi\u1ebft l\u00e0m th\u1ebf n\u00e0o, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng lai c\u1ee7a vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t CEO th\u00e0nh c\u00f4ng;<\/li>\n<li style=\"text-align: justify\">N\u1eafm v\u1eefng c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c c\u1ed1t l\u00f5i m\u00e0 c\u00e1c CEO c\u1ea7n ph\u1ea3i c\u00f3;<\/li>\n<li style=\"text-align: justify\">Bi\u1ebft c\u00e1ch trang b\u1ecb c\u00e1c kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd theo y\u00eau c\u1ea7u c\u1ee7a gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh;<\/li>\n<li style=\"text-align: justify\">Bi\u1ebft c\u00e1ch nh\u1eadn ra hy v\u1ecdng c\u1ee7a b\u1ea1n l\u00e0 tr\u1edf th\u00e0nh m\u1ed9t CEO chuy\u00ean nghi\u1ec7p.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Kh\u00f3a h\u1ecdc kinh doanh n\u00e0y ph\u00f9 h\u1ee3p cho:<\/p>\n<ul>\n<li style=\"text-align: justify\">L\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p: Ch\u1ee7 t\u1ecbch, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh, H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb, \u1ee6y ban th\u00e0nh vi\u00ean, H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb, H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb &#8230;<\/li>\n<li style=\"text-align: justify\">C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, h\u1ecd c\u00f3 m\u1ed9t s\u1ed1 ki\u1ebfn \u200b\u200bth\u1ee9c ho\u1eb7c kinh nghi\u1ec7m nh\u1ea5t \u0111\u1ecbnh trong qu\u1ea3n l\u00fd v\u00e0 qu\u1ea3n l\u00fd b\u1ed9 ph\u1eadn c\u1ee7a b\u1ed9 ph\u1eadn v\u00e0 b\u1ed9 ph\u1eadn c\u1ee7a doanh nghi\u1ec7p;<\/li>\n<li style=\"text-align: justify\">Nh\u1eefng ng\u01b0\u1eddi mong mu\u1ed1n tr\u1edf th\u00e0nh nh\u00e0 l\u00e3nh \u0111\u1ea1o trong t\u01b0\u01a1ng lai.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">&gt;&gt; Xem th\u00eam: Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh &#8211; Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Kh\u00f3a h\u1ecdc CEO - Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/04\/1-khoa-hoc-kinh-doanh-ceo.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"cco-giam-doc-kinh-doanh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Giam_doc_kinh_doanh_CCO\"><\/span>Gi\u00e1m \u0111\u1ed1c kinh doanh CCO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Trong l\u00fd thuy\u1ebft c\u1ee7a Peter Drucker, s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p &#8211; m\u1ed9t qu\u1ea3n tr\u1ecb vi\u00ean kinh doanh hi\u1ec7n \u0111\u1ea1i, kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, m\u00e0 l\u00e0 m\u1ed9t &#8220;kh\u00e1ch h\u00e0ng&#8221;. \u00d4ng Drucker l\u01b0u \u00fd r\u1eb1ng n\u1ebfu m\u1ed9t doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 t\u1ea1o ra kh\u00e1ch h\u00e0ng, th\u00ec vi\u1ec7c kinh doanh s\u1ebd kh\u00f4ng t\u1ed3n t\u1ea1i. Trong qu\u00e1 tr\u00ecnh &#8220;t\u1ea1o kh\u00e1ch h\u00e0ng&#8221;, m\u1ed9t trong nh\u1eefng vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t thu\u1ed9c v\u1ec1 &#8220;ng\u01b0\u1eddi qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng&#8221;.<\/p>\n<p style=\"text-align: justify\">V\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 thay \u0111\u1ed5i qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb to\u00e0n c\u1ea7u v\u00e0 t\u00ecnh h\u00ecnh kinh doanh t\u1ea1i Vi\u1ec7t Nam, c\u00e1c chuy\u00ean gia PACE \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o nghi\u00ean c\u1ee9u, thi\u1ebft k\u1ebf v\u00e0 t\u1ed5ng h\u1ee3p c\u1ee7a Gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng\/Gi\u00e1m \u0111\u1ed1c t\u00e0i kho\u1ea3n (CCO).<\/p>\n<p style=\"text-align: justify\">\u1ee6y ban gi\u1ea3ng d\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 kinh nghi\u1ec7m ph\u00e1t tri\u1ec3n kinh doanh, chuy\u00ean gia qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng &#8211; nh\u1eefng ng\u01b0\u1eddi c\u00f3 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 m\u00f4i tr\u01b0\u1eddng kinh doanh qu\u1ed1c t\u1ebf v\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n t\u1ea1i t\u1ea1i Vi\u1ec7t Nam, nh\u1eefng ng\u01b0\u1eddi hy v\u1ecdng s\u1ebd x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng m\u1ea1i chung cho to\u00e0n b\u1ed9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">Tr\u01b0\u1eddng Pace Doanh nh\u00e2n (thu\u1ed9c H\u1ecdc vi\u1ec7n Qu\u1ea3n l\u00fd Pace) \u0111\u00e0o t\u1ea1o v\u00e0 c\u00f4ng nh\u1eadn kh\u00f3a h\u1ecdc kinh doanh CCO &#8211; Gi\u00e1m \u0111\u1ed1c kinh doanh.<\/p>\n<p style=\"text-align: justify\">Sau khi ho\u00e0n th\u00e0nh kh\u00f3a h\u1ecdc n\u00e0y, sinh vi\u00ean c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li style=\"text-align: justify\">Hi\u1ec3u nh\u1eefng thay \u0111\u1ed5i trong vai tr\u00f2 v\u00e0 v\u1ecb tr\u00ed c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p ng\u00e0y nay; <\/li>\n<li style=\"text-align: justify\">Hi\u1ec3u nh\u1eefng thay \u0111\u1ed5i trong vai tr\u00f2 v\u00e0 v\u1ecb tr\u00ed c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p ng\u00e0y nay;<\/li>\n<li style=\"text-align: justify\">L\u00e0m ch\u1ee7 c\u00e1c xu h\u01b0\u1edbng trong ng\u00e0nh qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng th\u1ebf gi\u1edbi: CCO kh\u00f4ng ch\u1ec9 bi\u1ebft c\u00e1ch qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng m\u00e0 c\u00f2n ph\u1ea3i bi\u1ebft c\u00e1ch qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p c\u1ee7a h\u1ecd;<\/li>\n<li style=\"text-align: justify\">Hi\u1ec3u c\u00e1c xu h\u01b0\u1edbng m\u1edbi trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb th\u1ebf gi\u1edbi: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1nh b\u00f3ng, tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u1eaft ti\u1ec1n v\u00e0 t\u1ed1n k\u00e9m, nh\u01b0ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nh\u1eefng g\u00ec c\u00e1c doanh nghi\u1ec7p c\u00f3 v\u00e0 s\u1ebd l\u00e0m, v\u00e0 giao ti\u1ebfp t\u1ed1t v\u1edbi x\u00e3 h\u1ed9i;<\/li>\n<li style=\"text-align: justify\">N\u1eafm v\u1eefng t\u01b0 duy v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c c\u1ed1t l\u00f5i m\u00e0 CCO c\u1ea7n ph\u1ea3i c\u00f3;<\/li>\n<li style=\"text-align: justify\">C\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 s\u1ef1 l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd c\u00e1c nh\u00f3m ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c kinh doanh cho \u0111\u01a1n v\u1ecb kinh doanh v\u00e0 to\u00e0n b\u1ed9 doanh nghi\u1ec7p.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Kh\u00f3a h\u1ecdc kinh doanh n\u00e0y ph\u00f9 h\u1ee3p cho:<\/p>\n<ul>\n<li style=\"text-align: justify\">Gi\u00e1m \u0111\u1ed1c kinh doanh, Ph\u00f3 Gi\u00e1m \u0111\u1ed1c, Ph\u00f3 Gi\u00e1m \u0111\u1ed1c, Gi\u00e1m s\u00e1t vi\u00ean B\u00e1n h\u00e0ng, Tr\u01b0\u1edfng ph\u00f2ng Ti\u1ebfp th\u1ecb v\u00e0 B\u00e1n h\u00e0ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc;<\/li>\n<li style=\"text-align: justify\">C\u1ea5p qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng: Gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng khu v\u1ef1c (ASM), Gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng khu v\u1ef1c (RSM), Gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng qu\u1ed1c gia (NSM) \u0111ang l\u00e0m vi\u1ec7c cho c\u00e1c c\u00f4ng ty trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc;<\/li>\n<li style=\"text-align: justify\">Nh\u1eefng ng\u01b0\u1eddi c\u00f3 tham v\u1ecdng s\u1ebd tr\u1edf th\u00e0nh ng\u01b0\u1eddi qu\u1ea3n l\u00fd doanh nghi\u1ec7p chuy\u00ean nghi\u1ec7p c\u1ee7a ng\u01b0\u1eddi H\u1ed3i gi\u00e1o (CCO) trong t\u01b0\u01a1ng lai.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">&gt;&gt; Xem th\u00eam Th\u1ee7 t\u1ee5c: Gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng m\u1ea1i CCO<\/p>\n<h2 id=\"cmo-giam-doc-marketing\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Giam_doc_thi_truong_CMO\"><\/span>Gi\u00e1m \u0111\u1ed1c th\u1ecb tr\u01b0\u1eddng CMO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a c\u00f4ng ngh\u1ec7 trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb (CMO) ph\u1ea3i tr\u1ea3i qua m\u1ed9t \u0111\u1ecbnh ngh\u0129a c\u1ee7a m\u1ed9t th\u1eddi gian \u0111\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a k\u1ef7 nguy\u00ean m\u1edbi.<\/p>\n<p style=\"text-align: justify\">CMO kh\u00f4ng ch\u1ec9 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 trong ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, m\u00e0 c\u00f2n m\u1edf r\u1ed9ng \u0111\u1ebfn giao ti\u1ebfp t\u00edch h\u1ee3p. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Pace Marketing\/Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb (CMO) \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi c\u00e1c gi\u1ea3ng vi\u00ean c\u00f3 kinh nghi\u1ec7m \u0111\u1ec3 gi\u00fap sinh vi\u00ean \u00e1p d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111a k\u00eanh \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u01b0\u01a1ng tr\u00ecnh kh\u00f4ng ch\u1ec9 cung c\u1ea5p ki\u1ebfn \u200b\u200bth\u1ee9c m\u1edbi nh\u1ea5t v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb, m\u00e0 c\u00f2n ch\u1ec9 ra c\u00e1ch ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify\">Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb c\u1ee7a ng\u01b0\u1eddi Viking (CMO) l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00f3a h\u1ecdc kinh doanh \u0111\u1eb7c bi\u1ec7t c\u1ee7a PACE \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai th\u00e0nh c\u00f4ng trong h\u01a1n 20 n\u0103m v\u00e0 \u0111i k\u00e8m v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o h\u00e0ng \u0111\u1ea7u kh\u00e1c \u0111\u1ec3 cung c\u1ea5p c\u00e1c v\u1ecb tr\u00ed quan tr\u1ecdng trong l\u00e3nh \u0111\u1ea1o v\u00f2ng tr\u00f2n c\u1ee7a t\u1ed5 ch\u1ee9c. CMO \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u00e0 ch\u1ee9ng nh\u1eadn b\u1edfi Pace c\u1ee7a Tr\u01b0\u1eddng Qu\u1ea3n l\u00fd Ti\u1ebfp th\u1ecb (theo Tr\u01b0\u1eddng Qu\u1ea3n l\u00fd Pace).<\/p>\n<p style=\"text-align: justify\">Kh\u00f3a h\u1ecdc kinh doanh n\u00e0y ph\u00f9 h\u1ee3p cho nh\u1eefng ng\u01b0\u1eddi tham gia sau:<\/p>\n<ul>\n<li style=\"text-align: justify\">Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb, qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i nh\u00e0 v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i;<\/li>\n<li style=\"text-align: justify\">C\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb, chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u\/th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kinh nghi\u1ec7m ti\u1ebfp th\u1ecb trong kinh doanh trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf;<\/li>\n<li style=\"text-align: justify\">Nh\u1eefng ng\u01b0\u1eddi c\u00f3 tham v\u1ecdng tr\u1edf th\u00e0nh &#8220;Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb chuy\u00ean nghi\u1ec7p&#8221; (CMO).<\/li>\n<\/ul>\n<p style=\"text-align: justify\">&gt;&gt; Xem th\u00eam c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh: Gi\u00e1m \u0111\u1ed1c th\u1ecb tr\u01b0\u1eddng CMO<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Kh\u00f3a h\u1ecdc kinh doanh CMO - Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/04\/2-khoa-hoc-kinh-doanh-cmo.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"chuong-trinh-lanh-dao-toan-cau-global-leadership-program\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chuong_trinh_lanh_dao_toan_cau-Chuong_trinh_lanh_dao_toan_cau\"><\/span>Ch\u01b0\u01a1ng tr\u00ecnh l\u00e3nh \u0111\u1ea1o to\u00e0n c\u1ea7u-Ch\u01b0\u01a1ng tr\u00ecnh l\u00e3nh \u0111\u1ea1o to\u00e0n c\u1ea7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Ch\u01b0\u01a1ng tr\u00ecnh L\u00e3nh \u0111\u1ea1o To\u00e0n c\u1ea7u (GLP) nh\u1eb1m m\u1ee5c \u0111\u00edch cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n v\u00e0 \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p bi\u1ebft c\u00e1ch thay \u0111\u1ed5i l\u00e3nh \u0111\u1ea1o v\u00e0 t\u00e1i t\u1ea1o doanh nghi\u1ec7p chung c\u1ee7a h\u1ecd. Th\u00f4ng qua 6 kh\u00eda c\u1ea1nh \u0111\u1ed9t ph\u00e1 sau \u0111\u00e2y, h\u00e0nh tr\u00ecnh c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ee7a h\u1ecd t\u1eeb H\u1ed3i gi\u00e1o t\u1ed1t \u0111\u1ebfn t\u00ecnh tr\u1ea1ng c\u1ee7a H\u1ed3i gi\u00e1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n; l\u00e3nh \u0111\u1ea1o; chi\u1ebfn l\u01b0\u1ee3c; con ng\u01b0\u1eddi; h\u1ec7 th\u1ed1ng v\u00e0 v\u0103n h\u00f3a.<\/p>\n<p style=\"text-align: justify\">Th\u00fac \u0111\u1ea9y qu\u1ed1c t\u1ebf h\u00f3a c\u1ee7a ng\u01b0\u1eddi Viking v\u1ec1 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd, c\u1ea3i thi\u1ec7n c\u00e1c ti\u00eau chu\u1ea9n qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam v\u00e0 hy v\u1ecdng s\u1ebd c\u1ea1nh tranh to\u00e0n c\u1ea7u v\u00e0 chinh ph\u1ee5c th\u1ebf gi\u1edbi.<\/p>\n<p style=\"text-align: justify\">\u0110\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam trong h\u00e0nh tr\u00ecnh \u0111\u1ed9t ph\u00e1 v\u00e0 h\u00ecnh th\u00e0nh qu\u1ea3n l\u00fd m\u1edbi, ch\u01b0\u01a1ng tr\u00ecnh &#8220;Ch\u01b0\u01a1ng tr\u00ecnh l\u00e3nh \u0111\u1ea1o to\u00e0n c\u1ea7u \/ Ch\u01b0\u01a1ng tr\u00ecnh l\u00e3nh \u0111\u1ea1o to\u00e0n c\u1ea7u (GLP) h\u1ed9i t\u1ee5 c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd h\u00e0ng \u0111\u1ea7u t\u1eeb c\u00e1c \u0111\u1ed1i t\u00e1c h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi L\u00e0 m\u00f4 h\u00ecnh kinh doanh th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. <\/p>\n<p style=\"text-align: justify\">Ch\u01b0\u01a1ng tr\u00ecnh GLP nh\u1eafm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 bi\u1ebfn \u0111\u1ed5i l\u00e3nh \u0111\u1ea1o, t\u00e1i t\u1ea1o v\u00e0 t\u0103ng c\u01b0\u1eddng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p c\u1ee7a h\u1ecd \u0111\u1ec3 c\u1ea1nh tranh qu\u1ed1c t\u1ebf.<\/p>\n<p style=\"text-align: justify\">&gt;&gt; Xem chi ti\u1ebft v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh: L\u00e3nh \u0111\u1ea1o to\u00e0n c\u1ea7u<\/p>\n<p><img decoding=\"async\" alt=\"Ch\u01b0\u01a1ng tr\u00ecnh l\u00e3nh \u0111\u1ea1o \u0111\u1ed9t ph\u00e1\" src=\"https:\/\/www.pace.edu.vn\/uploads\/banners\/banner_blp\/WebPACE_BannerBLP.jpg\"><\/p>\n<p><img decoding=\"async\" alt=\"Ch\u01b0\u01a1ng tr\u00ecnh l\u00e3nh \u0111\u1ea1o \u0111\u1ed9t ph\u00e1-Mobile\" src=\"https:\/\/www.pace.edu.vn\/uploads\/banners\/banner_blp\/WebPACE_BannerBLP_mobile%20(1).jpg\" style=\"height: 334px;width: 334px\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c kh\u00f3a h\u1ecdc kinh doanh n\u1eb1m trong c\u00e1c l\u0129nh v\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh (nh\u01b0 qu\u1ea3n l\u00fd, ti\u1ebfp th\u1ecb, t\u00e0i ch\u00ednh, k\u1ebf to\u00e1n, v.v. &#8230; Ngo\u00e0i ra, ng\u01b0\u1eddi h\u1ecdc c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u1ec1 c\u00e1c k\u1ef9 n\u0103ng m\u1ec1m quan tr\u1ecdng nh\u01b0 giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, ch\u1ec9 tr\u00edch, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-15084","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/15084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=15084"}],"version-history":[{"count":1,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/15084\/revisions"}],"predecessor-version":[{"id":18128,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/15084\/revisions\/18128"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=15084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=15084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=15084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}