{"id":13727,"date":"2025-06-04T08:29:30","date_gmt":"2025-06-04T01:29:30","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=13727"},"modified":"2025-07-03T05:40:04","modified_gmt":"2025-07-02T22:40:04","slug":"chien-luoc-dai-duong-xanh-la-gi-phan-biet-dai-duong-do","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/chien-luoc-dai-duong-xanh-la-gi-phan-biet-dai-duong-do\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng xanh l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t \u0110\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/chien-luoc-dai-duong-xanh-la-gi-phan-biet-dai-duong-do\/#Chien_luoc_dai_duong_xanh_la_gi\" >Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/chien-luoc-dai-duong-xanh-la-gi-phan-biet-dai-duong-do\/#Chien_luoc_Bien_Do_la_gi\" >Chi\u1ebfn l\u01b0\u1ee3c Bi\u1ec3n \u0110\u1ecf l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/chien-luoc-dai-duong-xanh-la-gi-phan-biet-dai-duong-do\/#Phan_biet_giua_chien_luoc_dai_duong_xanh_va_dai_duong_do\" >Ph\u00e2n bi\u1ec7t gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh v\u00e0 \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align:justify\">Ng\u00e0y nay, c\u00e1c doanh nghi\u1ec7p \u0111ang ch\u1ecbu \u00e1p l\u1ef1c r\u1ea5t l\u1edbn t\u1eeb c\u00e1c m\u00f4 h\u00ecnh kinh doanh hi\u1ec7n \u0111\u1ea1i v\u00e0 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi. C\u00e1c c\u00f4ng ty c\u00f3 n\u00ean ti\u1ebfp t\u1ee5c c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a h\u1ecd trong &#8220;\u0110\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf&#8221;, hay h\u1ecd n\u00ean kh\u00e1m ph\u00e1 v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i trong &#8220;\u0110\u1ea1i d\u01b0\u01a1ng xanh&#8221;?<\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" alt='Chi\u1ebfn l\u01b0\u1ee3c \"Blue Ocean\" v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \"Red Ocean\"' src=\"https:\/\/www.pace.edu.vn\/uploads\/ImageContent\/2019\/CCO_11.07.jpg\" style=\"height:304px;width:608px\"><\/p>\n<h2 id=\"chien-luoc-dai-duong-xanh-la-gi\"><span class=\"ez-toc-section\" id=\"Chien_luoc_dai_duong_xanh_la_gi\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align:justify\">Trong c\u00f4ng vi\u1ec7c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh, WCchan Kim v\u00e0 Renee Mauborghne \u0111\u00e3 m\u00f4 t\u1ea3 chi\u1ebfn l\u01b0\u1ee3c <em>&#8220;Blue Ocean&#8221; l\u00e0 m\u1ed9t kho\u1ea3ng c\u00e1ch th\u1ecb tr\u01b0\u1eddng m\u00e0 kh\u00f4ng c\u1ea1nh tranh ho\u1eb7c c\u1ea1nh tranh t\u1ea7m th\u01b0\u1eddng. <\/em>C\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi, cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o, kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u1ea1o ra m\u1ed9t kh\u00f4ng gian ri\u00eang bi\u1ec7t thay v\u00ec c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong c\u00f9ng ng\u00e0nh. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 b\u1ec1n v\u1eefng v\u00e0 th\u00e0nh c\u00f4ng trong khi gi\u00fap n\u00e2ng cao gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd.<\/p>\n<p>\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh:<\/p>\n<ul>\n<li>\n<p style=\"text-align:justify\">T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng: Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y n\u00ean \u0111\u01b0\u1ee3c t\u1eadp trung t\u1ea1i trung t\u00e2m v\u00e0 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c nhau \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<li>\n<p style=\"text-align:justify\">T\u1ea1o m\u1ed9t kh\u00f4ng gian ri\u00eang bi\u1ec7t: T\u00ecm kho\u1ea3ng c\u00e1ch th\u1ecb tr\u01b0\u1eddng m\u1edbi, kh\u00f4ng c\u1ea1nh tranh ho\u1eb7c c\u1ea1nh tranh kh\u00f4ng \u0111\u00e1ng k\u1ec3, cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o ra m\u1ed9t kh\u00f4ng gian ri\u00eang bi\u1ec7t, thay v\u00ec c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong c\u00f9ng ng\u00e0nh.<\/p>\n<\/li>\n<li>\n<p style=\"text-align:justify\">Gi\u1ea3m thi\u1ec3u chi ph\u00ed: T\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng v\u00e0 gi\u1ea3m thi\u1ec3u c\u00e1c y\u1ebfu t\u1ed1 kh\u00f4ng c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u1ea3m thi\u1ec3u chi ph\u00ed.<\/p>\n<\/li>\n<li>\n<p style=\"text-align:justify\">T\u1ea1o gi\u00e1 tr\u1ecb m\u1edbi: T\u1ea1o gi\u00e1 tr\u1ecb m\u1edbi cho kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi, \u0111\u1ed9c \u0111\u00e1o, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 nhu c\u1ea7u m\u1edbi.<\/p>\n<\/li>\n<li>\n<p style=\"text-align:justify\">T\u1ea1o \u0111\u1ed9c \u0111\u00e1o: T\u1ea1o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u1ea1o ra t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<\/li>\n<li>\n<p style=\"text-align:justify\">T\u0103ng c\u01b0\u1eddng s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p b\u1ec1n v\u1eefng v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng bi\u1ec3n.<\/p>\n<\/li>\n<\/ul>\n<h2 id=\"chien-luoc-dai-duong-do-la-gi\"><span class=\"ez-toc-section\" id=\"Chien_luoc_Bien_Do_la_gi\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c Bi\u1ec3n \u0110\u1ecf l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align:justify\"><em>Chi\u1ebfn l\u01b0\u1ee3c &#8220;Red Ocean&#8221; l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng \u0111\u00e3 b\u00e3o h\u00f2a, v\u1edbi s\u1ef1 c\u1ea1nh tranh v\u00e0 khai th\u00e1c k\u1ef9 l\u01b0\u1ee1ng. C\u00e1c doanh nghi\u1ec7p trong m\u00f4i tr\u01b0\u1eddng n\u00e0y ph\u1ea3i c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1ea1nh m\u1ebd, lu\u1eadt ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp r\u00f5 r\u00e0ng v\u00e0 th\u1ecb ph\u1ea7n \u0111\u00e3 \u0111\u01b0\u1ee3c chia s\u1ebb v\u00e0 kh\u00f3 m\u1edf r\u1ed9ng.<\/em>.<\/p>\n<p style=\"text-align:justify\">\u0110i\u1ec1u n\u00e0y l\u00e0m cho vi\u1ec7c ph\u00e1t hi\u1ec7n kho\u1ea3ng c\u00e1ch th\u1ecb tr\u01b0\u1eddng m\u1edbi h\u01a1n v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 s\u00e1ng t\u1ea1o cao h\u01a1n trong kinh doanh. C\u1ea1nh tranh r\u1ea5t m\u00e3nh li\u1ec7t trong m\u00f4i tr\u01b0\u1eddng n\u00e0y, nh\u01b0ng n\u00f3 v\u1eabn c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n n\u1ebfu m\u1ed9t doanh nghi\u1ec7p t\u00ecm ra c\u00e1ch t\u1ed1t h\u01a1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t v\u00e0 h\u1ea5p d\u1eabn h\u01a1n.<\/p>\n<p>\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Bi\u1ec3n \u0110\u1ecf:<\/p>\n<ul>\n<li>\n<p style=\"text-align:justify\">C\u1ea1nh tranh kh\u1ed1c li\u1ec7t: M\u00f4i tr\u01b0\u1eddng Marine Red Marine \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u1ea9n th\u1eadn, v\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 quy t\u1eafc \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp r\u00f5 r\u00e0ng, v\u00ec v\u1eady cu\u1ed9c thi \u0111\u00e3 tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t h\u01a1n.<\/p>\n<\/li>\n<li>\n<p style=\"text-align:justify\">Th\u1ecb ph\u1ea7n b\u00e3o h\u00f2a: Th\u1ecb ph\u1ea7n tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n chia v\u00e0 r\u1ea5t kh\u00f3 \u0111\u1ec3 m\u1edf r\u1ed9ng, v\u00ec v\u1eady r\u1ea5t kh\u00f3 \u0111\u1ec3 t\u00ecm th\u1ea5y nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi.<\/p>\n<\/li>\n<li>\n<p style=\"text-align:justify\">Gi\u00e1 c\u1ea1nh tranh: Gi\u00e1 trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh th\u01b0\u1eddng r\u1ea5t th\u1ea5p, khi\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a m\u1ed9t c\u00f4ng ty gi\u1ea3m v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 g\u00e2y thi\u1ec7t h\u1ea1i cho c\u00f4ng ty.<\/p>\n<\/li>\n<li>\n<p style=\"text-align:justify\">C\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1: S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng r\u1ea5t gi\u1ed1ng nhau v\u00e0 kh\u00f4ng th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c.<\/p>\n<\/li>\n<li>\n<p style=\"text-align:justify\">\u0110\u1ea7u t\u01b0 v\u1ed1n quy m\u00f4 l\u1edbn: \u0110\u1ec3 c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng n\u00e0y, c\u00e1c c\u00f4ng ty th\u01b0\u1eddng ph\u1ea3i \u0111\u1ea7u t\u01b0 nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, qu\u1ea3ng c\u00e1o v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<li>\n<p style=\"text-align:justify\">Gi\u1edbi h\u1ea1n \u0111\u1ed5i m\u1edbi: Do c\u1ea1nh tranh m\u1ea1nh m\u1ebd v\u00e0 lu\u1eadt ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp r\u00f5 r\u00e0ng, r\u1ea5t kh\u00f3 \u0111\u1ec3 c\u00e1c c\u00f4ng ty cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn cao.<\/p>\n<\/li>\n<\/ul>\n<h2 id=\"phan-biet-chien-luoc-dai-duong-xanh-va-dai-duong-do\" style=\"text-align:justify\"><span class=\"ez-toc-section\" id=\"Phan_biet_giua_chien_luoc_dai_duong_xanh_va_dai_duong_do\"><\/span>Ph\u00e2n bi\u1ec7t gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh v\u00e0 \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh (<em>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh)<\/em> v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Bi\u1ec3n \u0110\u1ecf<em> (Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf)<\/em>:<\/p>\n<table align=\"center\" border=\"1\" cellpadding=\"5\" cellspacing=\"0\" class=\"auto; break-all; fixed; overflow-x: table table-layout: word-break: { }\" style=\"border-collapse:collapse;border:none;width:800px\">\n<tr>\n<td style=\"border-color:black;border-style:solid;border-width:1px;vertical-align:middle;width:312px\">\n<p style=\"text-align:center\">Chi\u1ebfn l\u01b0\u1ee3c Bi\u1ec3n \u0110\u1ecf<\/p>\n<\/td>\n<td style=\"border-bottom:1px solid black;border-left:none;border-right:1px solid black;border-top:1px solid black;vertical-align:middle;width:312px\">\n<p style=\"text-align:center\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom:1px solid black;border-left:1px solid black;border-right:1px solid black;border-top:none;vertical-align:middle;width:312px\">\n<p style=\"text-align:center\"><em>(Theo d\u00f5i kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i)<\/em><\/p>\n<\/td>\n<td style=\"border-bottom:1px solid black;border-left:none;border-right:1px solid black;border-top:none;vertical-align:middle;width:312px\">\n<p style=\"text-align:center\"><em>(T\u1eadp trung v\u00e0o c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng)<\/em><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom:1px solid black;border-left:1px solid black;border-right:1px solid black;border-top:none;vertical-align:middle;width:312px\">\n<p>C\u1ea1nh tranh th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i<\/p>\n<\/td>\n<td style=\"border-bottom:1px solid black;border-left:none;border-right:1px solid black;border-top:none;vertical-align:middle;width:312px\">\n<p>T\u1ea1o m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u1ea1nh tranh \u0111\u1ec3 ph\u1ee5c v\u1ee5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom:1px solid black;border-left:1px solid black;border-right:1px solid black;border-top:none;vertical-align:middle;width:312px\">\n<p>\u0110\u00e1nh b\u1ea1i tr\u00f2 ch\u01a1i<\/p>\n<\/td>\n<td style=\"border-bottom:1px solid black;border-left:none;border-right:1px solid black;border-top:none;vertical-align:middle;width:312px\">\n<p>L\u00e0m cho c\u1ea1nh tranh kh\u00f4ng c\u00f2n li\u00ean quan<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom:1px solid black;border-left:1px solid black;border-right:1px solid black;border-top:none;vertical-align:middle;width:312px\">\n<p>T\u1eadn d\u1ee5ng c\u00e1c y\u00eau c\u1ea7u hi\u1ec7n t\u1ea1i<\/p>\n<\/td>\n<td style=\"border-bottom:1px solid black;border-left:none;border-right:1px solid black;border-top:none;vertical-align:middle;width:312px\">\n<p>T\u1ea1o v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u m\u1edbi<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom:1px solid black;border-left:1px solid black;border-right:1px solid black;border-top:none;vertical-align:middle;width:312px\">\n<p>Gi\u00e1 tr\u1ecb th\u1ef1c thi v\u00e0 c\u00e2n b\u1eb1ng chi ph\u00ed<\/p>\n<\/td>\n<td style=\"border-bottom:1px solid black;border-left:none;border-right:1px solid black;border-top:none;vertical-align:middle;width:312px\">\n<p>Gi\u00e1 tr\u1ecb v\u00e0 chi ph\u00ed ph\u00e1 v\u1ee1<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-bottom:1px solid black;border-left:1px solid black;border-right:1px solid black;border-top:none;vertical-align:middle;width:312px\">\n<p>Li\u00ean k\u1ebft to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh b\u1edfi m\u1ed9t c\u00f4ng ty v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa ch\u00eanh l\u1ec7ch ho\u1eb7c chi ph\u00ed th\u1ea5p<\/p>\n<\/td>\n<td style=\"border-bottom:1px solid black;border-left:none;border-right:1px solid black;border-top:none;vertical-align:middle;width:312px\">\n<p>K\u1ebft n\u1ed1i to\u00e0n b\u1ed9 h\u1ec7 \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00f4ng ty \u0111\u1ec3 theo \u0111u\u1ed5i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau v\u00e0 chi ph\u00ed kh\u00e1c nhau<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p style=\"text-align:justify\">Ch\u00fang ta h\u00e3y xem x\u00e9t nh\u1eefng kh\u00e1c bi\u1ec7t \u1edf tr\u00ean c\u1ee5 th\u1ec3 h\u01a1n:<\/p>\n<p style=\"text-align:justify\">T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i &#8211; T\u1eadp trung v\u00e0o c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng t\u00f9y theo. Trong h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p hi\u1ebfm khi c\u1ed1 g\u1eafng thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, nh\u01b0ng ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Trong Ocean of Blue, ch\u00fang t\u00f4i s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u0103ng quy m\u00f4 c\u1ee7a ng\u00e0nh b\u1eb1ng c\u00e1ch thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n m\u1edbi ch\u01b0a bao gi\u1edd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd trong ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1edbi n\u00e0y.<\/p>\n<p style=\"text-align:justify\">C\u1ea1nh tranh th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i &#8211; T\u1ea1o d\u1ecbch v\u1ee5 t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u1ea1nh tranh. Nghe c\u00f3 v\u1ebb th\u00fa v\u1ecb, nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3? Th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i c\u00f3 ngh\u0129a l\u00e0 t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111ang giao d\u1ecbch trong ng\u00e0nh v\u00e0 h\u1ecd c\u00f3 th\u1ec3 giao d\u1ecbch v\u1edbi c\u00f4ng ty ho\u1eb7c \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n. N\u1ebfu ai \u0111\u00f3 th\u1eafng kh\u00e1ch h\u00e0ng, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi s\u1ebd m\u1ea5t n\u00f3. \u0110\u00f3 l\u00e0, m\u1ed1i quan h\u1ec7 c\u1ea1nh tranh l\u00e0 trong t\u00ecnh tr\u1ea1ng chi\u1ebfn th\u1eafng &#8211; m\u1ea5t m\u00e1t.<\/p>\n<p style=\"text-align:justify\">Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u00f3 c\u1ea1nh tranh, ch\u1ec9 c\u00f3 m\u1ed9t ng\u01b0\u1eddi chi\u1ebfn th\u1eafng, v\u00e0 \u0111\u00f3 l\u00e0 b\u1ea1n. C\u00f3 r\u1ea5t \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00ec kh\u00f4ng ai bi\u1ebft \u0111i\u1ec1u n\u00e0y ho\u1eb7c kh\u00f4ng ai bi\u1ebft l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng. Ch\u1eafc ch\u1eafn, h\u1ecd s\u1ebd c\u1ed1 g\u1eafng, nh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0m m\u1ecdi th\u1ee9 theo chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn, h\u1ecd s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n trong m\u1ed9t th\u1eddi gian ng\u1eafn.<\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" alt=\"Ph\u00e2n bi\u1ec7t gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh v\u00e0 \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf\" src=\"https:\/\/www.pace.edu.vn\/uploads\/ImageContent\/2019\/CCO_11.071.jpg\" style=\"height:350px;width:608px\"><\/p>\n<p style=\"text-align:justify\">\u0110\u00e1nh b\u1ea1i cu\u1ed9c thi &#8211; l\u00e0m cho c\u1ea1nh tranh kh\u00f4ng c\u00f2n li\u00ean quan. C\u1ea1nh tranh tr\u1edf th\u00e0nh m\u1ed9t kh\u00e1i ni\u1ec7m ng\u01b0\u1ee3c th\u1eddi gian v\u00ec c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00f4ng th\u1ec3 sao ch\u00e9p \u00fd t\u01b0\u1edfng v\u00e0 bi\u1ebfn ch\u00fang th\u00e0nh nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng m\u1ed9t l\u1ea7n n\u1eefa. H\u00e3y nh\u1edb r\u1eb1ng \u00fd t\u01b0\u1edfng c\u1ed1t l\u00f5i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh l\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cao v\u1edbi chi ph\u00ed th\u1ea5p. C\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 s\u1ee5p \u0111\u1ed5 tr\u00ean h\u00e0nh tr\u00ecnh c\u1ea1nh tranh v\u1edbi b\u1ea1n.<\/p>\n<p style=\"text-align:justify\">T\u1eadn d\u1ee5ng nhu c\u1ea7u hi\u1ec7n t\u1ea1i &#8211; T\u1ea1o v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u m\u1edbi. C\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c m\u00e0 b\u1ea1n cung c\u1ea5p r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ch\u01b0a bao gi\u1edd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty. Ch\u1eb3ng h\u1ea1n, tr\u00f2 ch\u01a1i Wii c\u1ee7a Nintendo, thu h\u00fat c\u00e1c gia \u0111\u00ecnh v\u00e0 ng\u01b0\u1eddi cao ni\u00ean. \u0110u\u00f4i v\u00e0ng c\u0169ng thu h\u00fat nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 u\u1ed1ng bia. Southwest Airlines thu h\u00fat nh\u1eefng ng\u01b0\u1eddi th\u00edch \u0111i du l\u1ecbch b\u1eb1ng \u00f4 t\u00f4.<\/p>\n<p style=\"text-align:justify\">Gi\u00e1 tr\u1ecb th\u1ef1c thi v\u00e0 c\u00e2n b\u1eb1ng chi ph\u00ed &#8211; Ph\u00e1 v\u1ee1 s\u1ed1 d\u01b0 c\u1ee7a gi\u00e1 tr\u1ecb v\u00e0 chi ph\u00ed. Tr\u01b0\u1edbc \u0111\u00e2y, ng\u01b0\u1eddi ta th\u01b0\u1eddng tin r\u1eb1ng kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hai m\u1ee5c ti\u00eau c\u00f9ng m\u1ed9t l\u00fac &#8220;t\u1ea1o ra gi\u00e1 tr\u1ecb cao&#8221; v\u00e0 &#8220;chi ph\u00ed th\u1ea5p&#8221;. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh ph\u00e1 v\u1ee1 kh\u00e1i ni\u1ec7m n\u00e0y v\u00e0 x\u00e1c nh\u1eadn r\u1eb1ng b\u1ea1n c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ea3 hai m\u1ee5c ti\u00eau c\u00f9ng m\u1ed9t l\u00fac. Tr\u00ean th\u1ef1c t\u1ebf, n\u1ebfu gi\u00e1 tr\u1ecb v\u00e0 chi ph\u00ed kh\u00f4ng b\u1ecb ph\u00e1 v\u1ee1, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd d\u1ec5 d\u00e0ng sao ch\u00e9p nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m v\u00e0 m\u1ed9t khi \u0111\u00e3 nh\u1ea5n ch\u00ecm \u0111\u1ea1i d\u01b0\u01a1ng trong m\u00e0u \u0111\u1ecf hung d\u1eef.<\/p>\n<p style=\"text-align:justify\">K\u1ebft n\u1ed1i to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa chi ph\u00ed ch\u00eanh l\u1ec7ch ho\u1eb7c chi ph\u00ed th\u1ea5p &#8211; k\u1ebft n\u1ed1i to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng c\u1ee7a h\u1ec7 \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00f4ng ty \u0111\u1ec3 theo \u0111u\u1ed5i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau v\u00e0 chi ph\u00ed th\u1ea5p kh\u00e1c nhau. C\u00e1c t\u1ed5 ch\u1ee9c ph\u1ea3i nghi\u00ean c\u1ee9u m\u1ecdi g\u00f3c c\u1ee7a quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 c\u1eaft gi\u1ea3m chi ph\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft. To\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c ph\u1ea3i \u0111\u1ed3ng \u00fd r\u1eb1ng b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec kh\u00f4ng t\u1ea1o ra ho\u1eb7c \u0111\u00f3ng g\u00f3p \u00edt gi\u00e1 tr\u1ecb s\u1ebd b\u1ecb lo\u1ea1i b\u1ecf ho\u1eb7c c\u1eaft gi\u1ea3m. Cho d\u00f9 trong m\u00e0u xanh hay \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf, \u0111\u00e2y l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 v\u1eadn h\u00e0nh m\u1ed9t t\u1ed5 ch\u1ee9c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y nay, c\u00e1c doanh nghi\u1ec7p \u0111ang ch\u1ecbu \u00e1p l\u1ef1c r\u1ea5t l\u1edbn t\u1eeb c\u00e1c m\u00f4 h\u00ecnh kinh doanh hi\u1ec7n \u0111\u1ea1i v\u00e0 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi. C\u00e1c c\u00f4ng ty c\u00f3 n\u00ean ti\u1ebfp t\u1ee5c c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a h\u1ecd trong &#8220;\u0110\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf&#8221;, hay h\u1ecd n\u00ean kh\u00e1m ph\u00e1 v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-13727","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/13727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=13727"}],"version-history":[{"count":1,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/13727\/revisions"}],"predecessor-version":[{"id":16261,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/13727\/revisions\/16261"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=13727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=13727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=13727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}