{"id":13107,"date":"2025-05-31T02:30:32","date_gmt":"2025-05-30T19:30:32","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=13107"},"modified":"2025-07-01T16:55:03","modified_gmt":"2025-07-01T09:55:03","slug":"thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 g\u00ec? C\u00e1ch x\u00e1c \u0111\u1ecbnh Target Market"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Thi_truong_muc_tieu_la_gi\" >Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Vai_tro_cua_thi_truong_muc_tieu_doi_voi_doanh_nghiep\" >Vai tr\u00f2 c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Tap_trung_nguon_luc\" >T\u1eadp trung ngu\u1ed3n l\u1ef1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Phat_trien_san_pham_dich_vu_phu_hop\" >Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Marketing_hieu_qua\" >Marketing hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Tang_doanh_thu_va_loi_nhuan\" >T\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Xay_dung_thuong_hieu_manh\" >X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Mo_rong_thi_truong\" >M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Tieu_chi_lua_chon_thi_truong_muc_tieu_cho_doanh_nghiep\" >Ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#4_Cach_phan_khuc_thi_truong_muc_tieu\" >4 C\u00e1ch ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Phan_khuc_theo_Nhan_khau_hoc\" >Ph\u00e2n kh\u00fac theo Nh\u00e2n kh\u1ea9u h\u1ecdc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Phan_khuc_theo_Dia_ly\" >Ph\u00e2n kh\u00fac theo \u0110\u1ecba l\u00fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Phan_khuc_theo_Tam_ly\" >Ph\u00e2n kh\u00fac theo T\u00e2m l\u00fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Phan_khuc_theo_Hanh_vi\" >Ph\u00e2n kh\u00fac theo H\u00e0nh vi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#5_Buoc_xac_dinh_thi_truong_muc_tieu_hieu_qua\" >5 B\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Buoc_1_Nghien_cuu_thi_truong\" >B\u01b0\u1edbc 1. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Buoc_2_Phan_khuc_thi_truong\" >B\u01b0\u1edbc 2. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Buoc_3_Xac_dinh_khach_hang_muc_tieu\" >B\u01b0\u1edbc 3. X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Buoc_4_Lua_chon_chien_luoc_tiep_can\" >B\u01b0\u1edbc 4. L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Tiep_thi_da_phan_khuc\" >Ti\u1ebfp th\u1ecb \u0111a ph\u00e2n kh\u00fac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Tiep_thi_tap_trung\" >Ti\u1ebfp th\u1ecb t\u1eadp trung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Nham_muc_tieu_vi_mo\" >Nh\u1eafm m\u1ee5c ti\u00eau vi m\u00f4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Chuyen_mon_hoa_san_pham\" >Chuy\u00ean m\u00f4n h\u00f3a s\u1ea3n ph\u1ea9m<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Buoc_5_Thu_nghiem_quang_cao_tren_thi_truong_muc_tieu\" >B\u01b0\u1edbc 5. Th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Case_study_ve_tiep_thi_Target_Market\" >Case study v\u1ec1 ti\u1ebfp th\u1ecb Target Market<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Thi_truong_muc_tieu_Takasa\" >Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau Takasa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Thi_truong_muc_tieu_cua_Nike\" >Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a Nike<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.ckconitsha.com\/vn\/thi-truong-muc-tieu-la-gi-cach-xac-dinh-target-market\/#Thi_truong_muc_tieu_cua_White_House_Black_Market\" >Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a White House Black Market<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">Hi\u1ec3u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra m\u1ed9t k\u1ebf ho\u1ea1ch Marketing hi\u1ec7u qu\u1ea3. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u \u0111\u1eb7c \u0111i\u1ec3m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch t\u1ed5 ch\u1ee9c nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh.<\/p>\n<h2 id=\"thi-truong-muc-tieu-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thi_truong_muc_tieu_la_gi\"><\/span>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau (Target Market) l\u00e0 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh v\u00e0 t\u1eadp trung n\u1ed7 l\u1ef1c marketing, b\u00e1n h\u00e0ng v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Nh\u00f3m n\u00e0y c\u00f3 chung nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc (nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n), t\u00e2m l\u00fd h\u1ecdc (nh\u01b0 s\u1edf th\u00edch, gi\u00e1 tr\u1ecb, l\u1ed1i s\u1ed1ng) v\u00e0 h\u00e0nh vi (nh\u01b0 th\u00f3i quen mua s\u1eafm, s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m) khi\u1ebfn h\u1ecd c\u00f3 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n cao \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify\">Vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau r\u1ea5t quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00ec n\u00f3 gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi m\u00e0 doanh nghi\u1ec7p mu\u1ed1n ti\u1ebfp c\u1eadn, t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00f3. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p Marketing hi\u1ec7u qu\u1ea3 h\u01a1n, ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n v\u00e0 t\u1ea1o ra m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong b\u1ea5t k\u1ef3 c\u00f4ng vi\u1ec7c kinh doanh m\u1edbi n\u00e0o, d\u00f9 l\u00e0 \u1edf m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia hay m\u1ed9t startup. Bi\u1ebft \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau s\u1ebd gi\u00fap doanh nghi\u1ec7p th\u00e0nh c\u00f4ng.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau (Target Market) l\u00e0 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh v\u00e0 t\u1eadp trung n\u1ed7 l\u1ef1c marketing, b\u00e1n h\u00e0ng v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/03\/1-thi-truong-muc-tieu.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"vai-tro-cua-thi-truong-muc-tieu-doi-voi-doanh-nghiep\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Vai_tro_cua_thi_truong_muc_tieu_doi_voi_doanh_nghiep\"><\/span>Vai tr\u00f2 c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>T\u1eadp trung ngu\u1ed3n l\u1ef1c<\/li>\n<li>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p<\/li>\n<li>Marketing hi\u1ec7u qu\u1ea3<\/li>\n<li>T\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn<\/li>\n<li>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/li>\n<li>M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/li>\n<\/ol>\n<h3 id=\"tap-trung-nguon-luc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tap_trung_nguon_luc\"><\/span>T\u1eadp trung ngu\u1ed3n l\u1ef1c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf, vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau gi\u00fap t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, mang l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t. Thay v\u00ec ph\u1ea3i ph\u00e2n t\u00e1n ngu\u1ed3n l\u1ef1c v\u00e0 n\u1ed7 l\u1ef1c v\u00e0o nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n kh\u00e1c nhau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a m\u1ed9t nh\u00f3m \u0111\u00edch c\u1ee5 th\u1ec3. Gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3 id=\"phat-trien-san-pham-dich-vu-phu-hop\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phat_trien_san_pham_dich_vu_phu_hop\"><\/span>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00f3ng vai tr\u00f2 nh\u01b0 kim ch\u1ec9 nam, \u0111\u1ecbnh h\u01b0\u1edbng cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1, ph\u00e2n ph\u1ed1i \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing. Doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u, s\u1edf th\u00edch, h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng \u0111\u00fang tr\u1ecdng t\u00e2m nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng, t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<h3 id=\"marketing-hieu-qua\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Marketing_hieu_qua\"><\/span>Marketing hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u1ecbnh h\u00ecnh cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 doanh nghi\u1ec7p mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn v\u00e0 t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o. Khi ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng trong nh\u00f3m m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, k\u00eanh ph\u00e2n ph\u1ed1i, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng,&#8230; ph\u00f9 h\u1ee3p nh\u1ea5t, nh\u1eb1m t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n<h3 id=\"tang-doanh-thu-va-loi-nhuan\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tang_doanh_thu_va_loi_nhuan\"><\/span>T\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Vi\u1ec7c t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 b\u00e1n h\u00e0ng. Nh\u1edd v\u1eady, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p h\u01a1n, \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Song \u0111\u00f3, khi th\u00f4ng \u0111i\u1ec7p marketing \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c, t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng mua h\u00e0ng s\u1ebd cao h\u01a1n.<\/p>\n<h3 id=\"xay-dung-thuong-hieu-manh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Xay_dung_thuong_hieu_manh\"><\/span>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng m\u1ea1nh. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi, th\u00f3i quen v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, d\u1ef1a v\u00e0o nh\u1eefng d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 s\u1ef1 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3 id=\"mo-rong-thi-truong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Mo_rong_thi_truong\"><\/span>M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau khi \u0111\u00e3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i. Vi\u1ec7c n\u1eafm b\u1eaft th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh h\u1ee3p l\u00fd \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u1ed3ng th\u1eddi x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong ng\u00e0nh, t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c m\u1edbi, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u v\u1eefng m\u1ea1nh.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Vai tr\u00f2 c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/03\/2-vai-tro-cua-thi-truong-muc-tieu.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"tieu-chi-lua-chon-thi-truong-muc-tieu-cho-doanh-nghiep\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tieu_chi_lua_chon_thi_truong_muc_tieu_cho_doanh_nghiep\"><\/span>Ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng c\u00e1c ti\u00eau ch\u00ed d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify\">Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng: \u0110\u00e1nh gi\u00e1 k\u00edch th\u01b0\u1edbc c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh. M\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1edbn h\u01a1n c\u00f3 th\u1ec3 cung c\u1ea5p nhi\u1ec1u c\u01a1 h\u1ed9i kinh doanh h\u01a1n.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng: Xem x\u00e9t t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng d\u1ef1 ki\u1ebfn c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong t\u01b0\u01a1ng lai, th\u1ecb tr\u01b0\u1eddng v\u1edbi ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng cao c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch l\u00e2u d\u00e0i cho doanh nghi\u1ec7p.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Kh\u1ea3 n\u0103ng sinh l\u1eddi: Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m, gi\u00e1 b\u00e1n th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh: Vi\u1ec7c l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng ng\u00e1ch ho\u1eb7c t\u1eadp trung v\u00e0o th\u1ebf m\u1ea1nh c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p gi\u00fap t\u1ea1o l\u1ee3i th\u1ebf trong qu\u00e1 tr\u00ecnh c\u1ea1nh tranh.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c doanh nghi\u1ec7p: \u0110\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9 c\u1ee7a m\u00ecnh, bao g\u1ed3m ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh, nh\u00e2n l\u1ef1c, c\u00f4ng ngh\u1ec7, kinh nghi\u1ec7m qu\u1ea3n l\u00fd,&#8230; L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Kh\u1ea3 n\u0103ng c\u1ea1nh tranh: \u0110\u00e1nh gi\u00e1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7n c\u00f3 v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng \u0111\u00f3. N\u1ebfu th\u1ecb tr\u01b0\u1eddng qu\u00e1 c\u1ea1nh tranh, vi\u1ec7c th\u00e2m nh\u1eadp c\u00f3 th\u1ec3 kh\u00f3 kh\u0103n.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">T\u00ednh ph\u00e1p l\u00fd v\u00e0 v\u0103n h\u00f3a: C\u00e1c y\u1ebfu t\u1ed1 ph\u00e1p l\u00fd v\u00e0 v\u0103n h\u00f3a \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n<\/li>\n<\/ul>\n<h2 id=\"4-cach-phan-khuc-thi-truong-muc-tieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"4_Cach_phan_khuc_thi_truong_muc_tieu\"><\/span>4 C\u00e1ch ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Ph\u00e2n kh\u00fac theo Nh\u00e2n kh\u1ea9u h\u1ecdc<\/li>\n<li>Ph\u00e2n kh\u00fac theo \u0110\u1ecba l\u00fd<\/li>\n<li>Ph\u00e2n kh\u00fac theo T\u00e2m l\u00fd<\/li>\n<li>Ph\u00e2n kh\u00fac theo H\u00e0nh vi<\/li>\n<\/ol>\n<h3 id=\"phan-khuc-theo-nhan-khau-hoc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phan_khuc_theo_Nhan_khau_hoc\"><\/span>Ph\u00e2n kh\u00fac theo Nh\u00e2n kh\u1ea9u h\u1ecdc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"text-align: justify\">\u0110\u1ed9 tu\u1ed5i: tr\u1ebb em, thanh thi\u1ebfu ni\u00ean, ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh, ng\u01b0\u1eddi cao tu\u1ed5i,&#8230; M\u1ed7i nh\u00f3m tu\u1ed5i c\u00f3 nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch ri\u00eang bi\u1ec7t, c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng ph\u00f9 h\u1ee3p.<\/li>\n<li style=\"text-align: justify\">Gi\u1edbi t\u00ednh: Nam, n\u1eef, LGBT,&#8230; c\u00f3 nh\u1eefng nhu c\u1ea7u v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng kh\u00e1c nhau, d\u1eabn \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t trong vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5.<\/li>\n<li style=\"text-align: justify\">Thu nh\u1eadp: Th\u1ea5p, trung b\u00ecnh, cao,&#8230;<\/li>\n<li style=\"text-align: justify\">Gi\u00e1o d\u1ee5c: Ch\u01b0a t\u1ed1t nghi\u1ec7p trung h\u1ecdc, t\u1ed1t nghi\u1ec7p trung h\u1ecdc, Cao \u0111\u1eb3ng, \u0110\u1ea1i h\u1ecdc,&#8230;<\/li>\n<li style=\"text-align: justify\">Ngh\u1ec1 nghi\u1ec7p: h\u1ecdc sinh, sinh vi\u00ean, l\u00e0m ngh\u1ec1 t\u1ef1 do, nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, doanh nh\u00e2n, c\u00f4ng nh\u00e2n,&#8230;<\/li>\n<\/ul>\n<h3 id=\"phan-khuc-theo-dia-ly\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phan_khuc_theo_Dia_ly\"><\/span>Ph\u00e2n kh\u00fac theo \u0110\u1ecba l\u00fd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ph\u00e2n kh\u00fac target market theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd l\u00e0 vi\u1ec7c chia nh\u1ecf th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c ph\u00e2n \u0111o\u1ea1n d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ecba l\u00fd v\u00e0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 trong m\u1ed9t khu v\u1ef1c nh\u1ea5t \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecba l\u00fd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd. Ch\u1eb3ng h\u1ea1n:<\/p>\n<ul>\n<li style=\"text-align: justify\">V\u1ecb tr\u00ed: khu v\u1ef1c, qu\u1ed1c gia, t\u1ec9nh th\u00e0nh, khu ph\u1ed1,&#8230;<\/li>\n<li style=\"text-align: justify\">Kh\u00ed h\u1eadu: \u0110i\u1ec1u ki\u1ec7n kh\u00ed h\u1eadu \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li style=\"text-align: justify\">M\u1eadt \u0111\u1ed9 d\u00e2n c\u01b0<\/li>\n<\/ul>\n<h3 id=\"phan-khuc-theo-tam-ly\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phan_khuc_theo_Tam_ly\"><\/span>Ph\u00e2n kh\u00fac theo T\u00e2m l\u00fd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau theo t\u00e2m l\u00fd l\u00e0 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00fd, nh\u1eadn th\u1ee9c, l\u1ed1i s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng. Thay v\u00ec t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh ho\u1eb7c thu nh\u1eadp, ph\u00e2n kh\u00fac theo t\u00e2m l\u00fd t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 gi\u00e1 tr\u1ecb, ni\u1ec1m tin, nhu c\u1ea7u v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00fd m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u00f3.<\/p>\n<ul>\n<li style=\"text-align: justify\">Phong c\u00e1ch s\u1ed1ng: L\u1ed1i s\u1ed1ng n\u0103ng \u0111\u1ed9ng, h\u01b0\u1edbng ngo\u1ea1i, tr\u1ea7m l\u1eb7ng, n\u1ed9i t\u00e2m,&#8230;<\/li>\n<li style=\"text-align: justify\">S\u1edf th\u00edch: Th\u00edch du l\u1ecbch, \u0111\u1ecdc s\u00e1ch, ch\u01a1i th\u1ec3 thao, gi\u1ea3i tr\u00ed online,&#8230;<\/li>\n<li style=\"text-align: justify\">Quan t\u00e2m: Quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe, m\u00f4i tr\u01b0\u1eddng, th\u1eddi trang, c\u00f4ng ngh\u1ec7,&#8230;<\/li>\n<li style=\"text-align: justify\">Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i: Coi tr\u1ecdng gia \u0111\u00ecnh, s\u1ef1 nghi\u1ec7p, th\u00e0nh c\u00f4ng, t\u1ef1 do c\u00e1 nh\u00e2n,&#8230;<\/li>\n<li style=\"text-align: justify\">Ni\u1ec1m tin: Tin v\u00e0o t\u00f4n gi\u00e1o, truy\u1ec1n th\u1ed1ng, khoa h\u1ecdc hay ch\u1ee7 ngh\u0129a c\u00e1 nh\u00e2n,&#8230;<\/li>\n<li style=\"text-align: justify\">Quan \u0111i\u1ec3m: Quan \u0111i\u1ec3m v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i, ch\u00ednh tr\u1ecb, kinh t\u1ebf,&#8230;<\/li>\n<\/ul>\n<h3 id=\"phan-khuc-theo-hanh-vi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phan_khuc_theo_Hanh_vi\"><\/span>Ph\u00e2n kh\u00fac theo H\u00e0nh vi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau theo h\u00e0nh vi l\u00e0 vi\u1ec7c chia nh\u1ecf th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c nh\u00f3m d\u1ef1a tr\u00ean h\u00e0nh vi, t\u01b0 duy v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3. Ch\u1eb3ng h\u1ea1n:<\/p>\n<ul>\n<li style=\"text-align: justify\">T\u1ea7n su\u1ea5t mua: Mua th\u01b0\u1eddng xuy\u00ean, mua theo m\u00f9a, mua ng\u1eabu h\u1ee9ng,&#8230;<\/li>\n<li style=\"text-align: justify\">K\u00eanh mua s\u1eafm: Mua online, mua t\u1ea1i c\u1eeda h\u00e0ng, mua qua trung gian,&#8230;<\/li>\n<li style=\"text-align: justify\">S\u1ed1 l\u01b0\u1ee3ng mua: Mua s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, mua l\u1ebb, mua theo combo,&#8230;<\/li>\n<li style=\"text-align: justify\">Quy tr\u00ecnh mua h\u00e0ng: Quy\u1ebft \u0111\u1ecbnh nhanh, so s\u00e1nh gi\u00e1 c\u1ea3, tham kh\u1ea3o \u00fd ki\u1ebfn,&#8230;<\/li>\n<\/ul>\n<p style=\"text-align: justify\">L\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, \u0111\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p, t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 gia t\u0103ng l\u1ee3i nhu\u1eadn.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"4 C\u00e1ch ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/03\/3-cach-phan-khuc-thi-truong-muc-tieu.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"5-buoc-xac-dinh-thi-truong-muc-tieu-hieu-qua\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"5_Buoc_xac_dinh_thi_truong_muc_tieu_hieu_qua\"><\/span>5 B\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>B\u01b0\u1edbc 1. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>B\u01b0\u1edbc 2. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>B\u01b0\u1edbc 3. X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li>\n<li>B\u01b0\u1edbc 4. L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn<\/li>\n<li>B\u01b0\u1edbc 5. Th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/li>\n<\/ul>\n<h3 id=\"buoc-1-nghien-cuu-thi-truong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_1_Nghien_cuu_thi_truong\"><\/span>B\u01b0\u1edbc 1. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Thu th\u1eadp th\u00f4ng tin v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch, h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ph\u00e2n t\u00edch c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 hi\u1ec3u r\u00f5 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd. Nghi\u00ean c\u1ee9u xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai.<\/p>\n<p style=\"text-align: justify\">C\u00e1c chuy\u00ean gia nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng nghi\u00ean c\u1ee9u theo hai ph\u01b0\u01a1ng ph\u00e1p: nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng. Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c ti\u1ebfn h\u00e0nh ph\u1ecfng v\u1ea5n v\u00e0 nh\u00f3m t\u1eadp trung, trong \u0111\u00f3 c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn t\u1ef1 do v\u00e0 m\u1edf \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin. Trong khi \u0111\u00f3, nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng th\u01b0\u1eddng d\u1ef1a v\u00e0o vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c kh\u1ea3o s\u00e1t c\u00f3 c\u1ea5u tr\u00fac.<\/p>\n<h3 id=\"buoc-2-phan-khuc-thi-truong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_2_Phan_khuc_thi_truong\"><\/span>B\u01b0\u1edbc 2. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf h\u01a1n d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u1ecba l\u00fd, t\u00e2m l\u00fd h\u1ecdc v\u00e0 h\u00e0nh vi. Vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: justify\">Doanh nghi\u1ec7p c\u1ea7n l\u1ef1a ch\u1ecdn c\u00e1c ti\u00eau ch\u00ed ph\u00e2n kh\u00fac ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. C\u00e1c ti\u00eau ch\u00ed ph\u00e2n kh\u00fac ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n<ul>\n<li style=\"text-align: justify\">Nh\u00e2n kh\u1ea9u h\u1ecdc: \u0110\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, ngh\u1ec1 nghi\u1ec7p,&#8230;<\/li>\n<li style=\"text-align: justify\">\u0110\u1ecba l\u00fd: V\u00f9ng mi\u1ec1n, khu v\u1ef1c, qu\u1ed1c gia,&#8230;<\/li>\n<li style=\"text-align: justify\">T\u00e2m l\u00fd h\u1ecdc: L\u1ed1i s\u1ed1ng, t\u00ednh c\u00e1ch, gi\u00e1 tr\u1ecb, s\u1edf th\u00edch,&#8230;<\/li>\n<li style=\"text-align: justify\">H\u00e0nh vi: M\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, th\u00f3i quen mua s\u1eafm, m\u1ee9c \u0111\u1ed9 trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u,&#8230;<\/li>\n<\/ul>\n<p style=\"text-align: justify\">N\u00ean s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p nhi\u1ec1u ti\u00eau ch\u00ed \u0111\u1ec3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3. Khi th\u1ef1c hi\u1ec7n b\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd, c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ea7n c\u00f3 \u0111\u1ee7 k\u00edch th\u01b0\u1edbc \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3. C\u00e2n nh\u1eafc chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c khi l\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n<h3 id=\"buoc-3-xac-dinh-khach-hang-muc-tieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_3_Xac_dinh_khach_hang_muc_tieu\"><\/span>B\u01b0\u1edbc 3. X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">L\u1ef1a ch\u1ecdn nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng cao nh\u1ea5t v\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, s\u1edf th\u00edch,&#8230;<\/p>\n<p style=\"text-align: justify\">M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i: \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, \u0111\u1ecba \u0111i\u1ec3m, h\u00e0nh vi mua s\u1eafm,&#8230; \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m chung c\u1ee7a h\u1ecd. D\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb h\u1ec7 th\u1ed1ng CRM, website, m\u1ea1ng x\u00e3 h\u1ed9i,&#8230;<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng: thu th\u1eadp th\u00f4ng tin v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch, h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn bao g\u1ed3m kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, nh\u00f3m t\u1eadp trung,&#8230;<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh: x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ed1i th\u1ee7. Ho\u1eb7c nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, gi\u00e1 c\u1ea3, chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a h\u1ecd \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u01b0 Google Analytics \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u website, thu th\u1eadp th\u00f4ng tin v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean website.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Sau \u0111\u00f3, nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c n\u1ed7 l\u1ef1c Marketing c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 gi\u1ea3i th\u00edch c\u00e1ch s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi l\u1ed1i s\u1ed1ng, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 n\u00f3 \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n<h3 id=\"buoc-4-lua-chon-chien-luoc-tiep-can\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_4_Lua_chon_chien_luoc_tiep_can\"><\/span>B\u01b0\u1edbc 4. L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tiep_thi_da_phan_khuc\"><\/span>Ti\u1ebfp th\u1ecb \u0111a ph\u00e2n kh\u00fac<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng duy nh\u1ea5t, doanh nghi\u1ec7p s\u1ebd nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nhi\u1ec1u ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau. M\u1ed7i ph\u00e2n kh\u00fac s\u1ebd c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 nhu c\u1ea7u ri\u00eang bi\u1ec7t, \u0111\u00f2i h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p.<\/p>\n<p style=\"text-align: justify\">Ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t doanh nghi\u1ec7p FMCG b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m n\u01b0\u1edbc ng\u1ecdt c\u00f3 ga, n\u01b0\u1edbc gi\u1ea3i kh\u00e1t nhi\u1ec1u v\u1ecb cho ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i, b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m n\u01b0\u1edbc ng\u1ecdt c\u00f3 th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean, kh\u00f4ng ch\u1ea5t b\u1ea3o qu\u1ea3n,c\u00f3 thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n cho ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 gia \u0111\u00ecnh.<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tiep_thi_tap_trung\"><\/span>Ti\u1ebfp th\u1ecb t\u1eadp trung<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">Ti\u1ebfp th\u1ecb t\u1eadp trung l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u00e0 doanh nghi\u1ec7p t\u1eadp trung to\u00e0n b\u1ed9 ngu\u1ed3n l\u1ef1c v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 thay v\u00ec c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5 m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t xe \u0111\u1ea1p cao c\u1ea5p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp cao, y\u00eau th\u00edch th\u1ec3 thao v\u00e0 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Nham_muc_tieu_vi_mo\"><\/span>Nh\u1eafm m\u1ee5c ti\u00eau vi m\u00f4<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">Nh\u1eafm m\u1ee5c ti\u00eau vi m\u00f4 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi. N\u00f3 bao g\u1ed3m vi\u1ec7c c\u00f4 l\u1eadp c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng nh\u1ecf v\u00e0 thu th\u1eadp c\u00e0ng nhi\u1ec1u d\u1eef li\u1ec7u c\u00e0ng t\u1ed1t v\u1ec1 t\u1eebng ph\u00e2n kh\u00fac \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ch\u00fang theo c\u00e1ch \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Chuyen_mon_hoa_san_pham\"><\/span>Chuy\u00ean m\u00f4n h\u00f3a s\u1ea3n ph\u1ea9m<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">Chuy\u00ean m\u00f4n h\u00f3a s\u1ea3n ph\u1ea9m l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o m\u1ed9t ho\u1eb7c m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Chuy\u00ean m\u00f4n h\u00f3a s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf ho\u1eb7c mu\u1ed1n t\u1eadp trung v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u1ea1o d\u1ef1ng v\u1ecb th\u1ebf c\u1ea1nh tranh. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5 nh\u01b0: m\u1ed9t c\u00f4ng ty chuy\u00ean s\u1ea3n xu\u1ea5t v\u00e0 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 li\u00ean quan \u0111\u1ebfn h\u01b0\u01a1ng li\u1ec7u v\u00e0 m\u00f9i h\u01b0\u01a1ng. H\u1ecd t\u1eadp trung v\u00e0o vi\u1ec7c nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n v\u00e0 s\u1ea3n xu\u1ea5t c\u00e1c lo\u1ea1i h\u01b0\u01a1ng li\u1ec7u v\u00e0 m\u00f9i h\u01b0\u01a1ng ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 s\u1eed d\u1ee5ng trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p nh\u01b0 m\u1ef9 ph\u1ea9m, n\u01b0\u1edbc hoa, s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n,&#8230;<\/p>\n<h3 id=\"buoc-5-thu-nghiem-quang-cao-tren-thi-truong-muc-tieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Buoc_5_Thu_nghiem_quang_cao_tren_thi_truong_muc_tieu\"><\/span>B\u01b0\u1edbc 5. Th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">D\u1ef1a tr\u00ean ph\u00e2n t\u00edch, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh v\u00e0 sau \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c phi\u00ean b\u1ea3n qu\u1ea3ng c\u00e1o kh\u00e1c nhau cho c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m. Th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o mang l\u1ea1i d\u1eef li\u1ec7u th\u1ef1c t\u1ebf v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau. D\u1eef li\u1ec7u n\u00e0y bao g\u1ed3m t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CVR), chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (CPC) v\u00e0 chi ph\u00ed m\u1ed7i l\u1ea7n chuy\u1ec3n \u0111\u1ed5i (CPA).<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"5 B\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/03\/4-cach-xac-dinh-thi-truong-muc-tieu.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"case-study-ve-tiep-thi-target-market\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Case_study_ve_tiep_thi_Target_Market\"><\/span>Case study v\u1ec1 ti\u1ebfp th\u1ecb Target Market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau Takasa<\/li>\n<li>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a Nike<\/li>\n<li>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a White House Black Market<\/li>\n<\/ol>\n<h3 id=\"thi-truong-muc-tieu-takasa\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thi_truong_muc_tieu_Takasa\"><\/span>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau Takasa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Takasa l\u00e0 m\u1ed9t c\u00f4ng ty b\u00e1n l\u1ebb \u0111\u1ed3 gia d\u1ee5ng c\u1ee7a Canada chuy\u00ean v\u1ec1 kh\u0103n tr\u1ea3i gi\u01b0\u1eddng v\u00e0 kh\u0103n t\u1eafm h\u1eefu c\u01a1. \u0110\u00e2y l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi ng\u01b0\u1eddi s\u00e1ng l\u1eadp Ruby v\u00e0 Kuljit Rakhra:<\/p>\n<p style=\"text-align: justify\">\u201cTh\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 ph\u00e2n kh\u00fac LOHAS, c\u00f3 ngh\u0129a l\u00e0 l\u1ed1i s\u1ed1ng gia \u0111\u00ecnh v\u00ec s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 b\u1ec1n v\u1eefng. Nh\u00f3m ng\u01b0\u1eddi n\u00e0y \u0111ang s\u1ed1ng ho\u1eb7c \u0111ang ph\u1ea5n \u0111\u1ea5u s\u1ed1ng theo l\u1ed1i s\u1ed1ng xanh. Ch\u00fang t\u00f4i bi\u1ebft nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau r\u1ea5t \u00fd th\u1ee9c v\u1ec1 nh\u1eefng g\u00ec gia \u0111\u00ecnh h\u1ecd ti\u00eau th\u1ee5 c\u0169ng nh\u01b0 t\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c ti\u00eau d\u00f9ng n\u00e0y \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng.\u201d<\/p>\n<p style=\"text-align: justify\">Trong n\u1ed9i dung tr\u00ean Social media c\u1ee7a m\u00ecnh, h\u1ecd x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c t\u00ednh n\u0103ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh: v\u1eadt li\u1ec7u h\u1eefu c\u01a1 v\u00e0 m\u00f4i tr\u01b0\u1eddng lao \u0111\u1ed9ng c\u00f4ng b\u1eb1ng.<\/p>\n<h3 id=\"thi-truong-muc-tieu-cua-nike\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thi_truong_muc_tieu_cua_Nike\"><\/span>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a Nike<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">B\u1ea5t ch\u1ea5p s\u1ef1 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i, Nike th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 nh\u1eefng g\u00ec c\u00f3 th\u1ec3 x\u1ea3y ra khi doanh nghi\u1ec7p c\u1ed1 g\u1eafng nh\u1eafm m\u1ee5c ti\u00eau qu\u00e1 chung chung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n<p style=\"text-align: justify\">Nike kh\u1edfi \u0111\u1ea7u l\u00e0 m\u1ed9t c\u00f4ng ty gi\u00e0y ch\u1ea1y b\u1ed9. V\u00e0o nh\u1eefng n\u0103m 1980, h\u1ecd \u0111\u00e3 c\u1ed1 g\u1eafng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh ngo\u00e0i nh\u1eefng ng\u01b0\u1eddi ch\u1ea1y b\u1ed9 \u0111\u1ec3 bao g\u1ed3m b\u1ea5t k\u1ef3 ai mu\u1ed1n c\u00f3 nh\u1eefng \u0111\u00f4i gi\u00e0y tho\u1ea3i m\u00e1i. H\u1ecd tung ra m\u1ed9t d\u00f2ng gi\u00e0y th\u00f4ng th\u01b0\u1eddng v\u00e0 n\u00f3 \u0111\u00e3 th\u1ea5t b\u1ea1i.<\/p>\n<p style=\"text-align: justify\">V\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y l\u00e0: Nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ch\u1ea1y b\u1ed9 \u0111\u00e3 mua gi\u00e0y Nike \u0111\u1ec3 \u0111i b\u1ed9 \u0111i l\u00e0m ho\u1eb7c cho c\u00e1c m\u1ee5c \u0111\u00edch th\u00f4ng th\u01b0\u1eddng kh\u00e1c. Nike nh\u1eadn th\u1ea5y \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1edf r\u1ed9ng. Thay v\u00e0o \u0111\u00f3, h\u1ecd l\u00e0m lo\u00e3ng l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u thua l\u1ed7.<\/p>\n<p style=\"text-align: justify\">B\u00e0i h\u1ecdc r\u00fat ra, theo ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f4ng ty Phil Knight:<\/p>\n<p style=\"text-align: justify\">\u201cCu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i x\u00e1c \u0111\u1ecbnh r\u1eb1ng ch\u00fang t\u00f4i mu\u1ed1n Nike tr\u1edf th\u00e0nh c\u00f4ng ty th\u1ec3 thao v\u00e0 th\u1ec3 h\u00ecnh t\u1ed1t nh\u1ea5t th\u1ebf gi\u1edbi v\u00e0 th\u01b0\u01a1ng hi\u1ec7u Nike \u0111\u1ea1i di\u1ec7n cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ec3 thao v\u00e0 th\u1ec3 h\u00ecnh. M\u1ed9t khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd c\u00f3 s\u1ef1 t\u1eadp trung.\u201d<\/p>\n<p style=\"text-align: justify\">M\u1eb7c d\u00f9 Nike ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng ng\u0103n c\u1ea3n ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f3 nhu c\u1ea7u v\u1ec1 th\u1ec3 thao, th\u1ec3 h\u00ecnh mua gi\u00e0y c\u1ee7a m\u00ecnh, nh\u01b0ng h\u1ecd \u0111\u00e3 t\u1eadp trung l\u1ea1i m\u1ecdi th\u1ee9 t\u1eeb ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ebfn ti\u1ebfp th\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh: v\u1eadn \u0111\u1ed9ng vi\u00ean \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9, t\u1eeb chuy\u00ean nghi\u1ec7p \u0111\u1ebfn c\u00e1c gi\u1ea3i \u0111\u1ea5u nh\u1ecf.<\/p>\n<p style=\"text-align: justify\">Tr\u00ean th\u1ef1c t\u1ebf, hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1eadp trung \u0111\u00e3 \u0111\u01b0a Nike \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u00f3 hi\u1ec7u qu\u1ea3 cao. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau c\u1ee7a m\u00ecnh.<\/p>\n<h3 id=\"thi-truong-muc-tieu-cua-white-house-black-market\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thi_truong_muc_tieu_cua_White_House_Black_Market\"><\/span>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a White House Black Market<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">White House Black Market l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang d\u00e0nh cho ph\u1ee5 n\u1eef. \u0110\u00e2y l\u00e0 c\u00e1ch h\u1ecd m\u00f4 t\u1ea3 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u00ean website c\u1ee7a h\u1ecd: \u201cKh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i: m\u1ea1nh m\u1ebd nh\u01b0ng tinh t\u1ebf, hi\u1ec7n \u0111\u1ea1i nh\u01b0ng tr\u01b0\u1eddng t\u1ed3n v\u1edbi th\u1eddi gian, ch\u0103m ch\u1ec9 nh\u01b0ng d\u1ec5 g\u1ea7n.\u201d<\/p>\n<p style=\"text-align: justify\">V\u00e0 \u0111\u00e2y l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau chi ti\u1ebft \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 b\u1edfi c\u1ef1u ch\u1ee7 t\u1ecbch c\u1ee7a c\u00f4ng ty:<\/p>\n<p style=\"text-align: justify\">\u201cTh\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 ph\u1ee5 n\u1eef c\u00f3 \u0111\u1ed9 tu\u1ed5i trung b\u00ecnh kho\u1ea3ng 45, \u0111ang \u1edf giai \u0111o\u1ea1n cu\u1ed9c \u0111\u1eddi m\u00e0 c\u00f4 \u1ea5y r\u1ea5t b\u1eadn r\u1ed9n, ch\u1ee7 y\u1ebfu l\u00e0 ph\u1ee5 n\u1eef \u0111i l\u00e0m. Nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef n\u00e0y c\u00f3 th\u1ec3 c\u00f2n m\u1ed9t ho\u1eb7c hai \u0111\u1ee9a con \u1edf nh\u00e0 ho\u1eb7c \u0111ang h\u1ecdc \u0110\u1ea1i h\u1ecdc.<\/p>\n<p style=\"text-align: justify\">V\u1edbi hashtag #WHBMPowerhouse, h\u1ecd t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng nh\u00e2n kh\u1ea9u h\u1ecdc quan tr\u1ecdng l\u00e0 ph\u1ee5 n\u1eef \u1edf \u0111\u1ed9 tu\u1ed5i 40 v\u1edbi cu\u1ed9c s\u1ed1ng gia \u0111\u00ecnh v\u00e0 s\u1ef1 nghi\u1ec7p b\u1eadn r\u1ed9n.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Case study v\u1ec1 ti\u1ebfp th\u1ecb Target Market\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/03\/5-case-study-ve-thi-truong-muc-tieu.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<p style=\"text-align: justify\">Khi l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u1ea7n t\u00ednh \u0111\u1ebfn c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng ngu\u1ed3n l\u1ef1c trong m\u1ed1i quan h\u1ec7 v\u1edbi ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o mu\u1ed1n th\u00e0nh c\u00f4ng. Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 ai, h\u1ecd c\u00f3 nhu c\u1ea7u g\u00ec v\u00e0 mong mu\u1ed1n g\u00ec s\u1ebd gi\u00fap \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, gi\u00e1 c\u1ea3, k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing.<\/p>\n<p>Ngu\u1ed3n: <a href=\"https:\/\/www.ckconitsha.com\/vn\/\">https:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec3u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra m\u1ed9t k\u1ebf ho\u1ea1ch Marketing hi\u1ec7u qu\u1ea3. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u \u0111\u1eb7c \u0111i\u1ec3m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch t\u1ed5 ch\u1ee9c nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-13107","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/13107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=13107"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/13107\/revisions"}],"predecessor-version":[{"id":15405,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/13107\/revisions\/15405"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=13107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=13107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=13107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}