{"id":12041,"date":"2025-04-18T10:13:23","date_gmt":"2025-04-18T03:13:23","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=12041"},"modified":"2025-06-30T19:50:05","modified_gmt":"2025-06-30T12:50:05","slug":"6-vi-du-ve-thay-doi-van-hoa-doanh-nghiep-thanh-cong","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/6-vi-du-ve-thay-doi-van-hoa-doanh-nghiep-thanh-cong\/","title":{"rendered":"6 V\u00ed d\u1ee5 v\u1ec1 thay \u0111\u1ed5i v\u0103n h\u00f3a doanh nghi\u1ec7p th\u00e0nh c\u00f4ng"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/6-vi-du-ve-thay-doi-van-hoa-doanh-nghiep-thanh-cong\/#Van_hoa_doanh_nghiep_la_gi\" >V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/6-vi-du-ve-thay-doi-van-hoa-doanh-nghiep-thanh-cong\/#Tai_sao_thay_doi_van_hoa_doanh_nghiep\" >T\u1ea1i sao thay \u0111\u1ed5i v\u0103n h\u00f3a doanh nghi\u1ec7p?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/6-vi-du-ve-thay-doi-van-hoa-doanh-nghiep-thanh-cong\/#Lam_the_nao_de_thay_doi_van_hoa_doanh_nghiep\" >L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thay \u0111\u1ed5i v\u0103n h\u00f3a doanh nghi\u1ec7p?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/6-vi-du-ve-thay-doi-van-hoa-doanh-nghiep-thanh-cong\/#6_vi_du_dien_hinh_ve_nhung_thay_doi_trong_van_hoa_doanh_nghiep\" >6 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 nh\u1eefng thay \u0111\u1ed5i trong v\u0103n h\u00f3a doanh nghi\u1ec7p<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/6-vi-du-ve-thay-doi-van-hoa-doanh-nghiep-thanh-cong\/#aetna\" >aetna<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/6-vi-du-ve-thay-doi-van-hoa-doanh-nghiep-thanh-cong\/#Salesforce\" >Salesforce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/6-vi-du-ve-thay-doi-van-hoa-doanh-nghiep-thanh-cong\/#Zappos\" >Zappos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/6-vi-du-ve-thay-doi-van-hoa-doanh-nghiep-thanh-cong\/#IBM\" >IBM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/6-vi-du-ve-thay-doi-van-hoa-doanh-nghiep-thanh-cong\/#Hang_hang_khong_Tay_Nam\" >H\u00e3ng h\u00e0ng kh\u00f4ng T\u00e2y Nam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/6-vi-du-ve-thay-doi-van-hoa-doanh-nghiep-thanh-cong\/#Hubpot\" >Hubpot<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/6-vi-du-ve-thay-doi-van-hoa-doanh-nghiep-thanh-cong\/#Vi_du_ve_su_thay_doi_van_hoa_khong_thanh_cong\" >V\u00ed d\u1ee5 v\u1ec1 s\u1ef1 thay \u0111\u1ed5i v\u0103n h\u00f3a kh\u00f4ng th\u00e0nh c\u00f4ng<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">Theo m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y, 67% nh\u00e2n vi\u00ean cho bi\u1ebft h\u1ecd s\u1eb5n s\u00e0ng m\u1ea5t ti\u1ec1n l\u01b0\u01a1ng n\u1ebfu n\u00f3 t\u1ea1o c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n, trong khi 80% cho bi\u1ebft h\u1ecd nh\u1ea5n m\u1ea1nh r\u1eb1ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng quan tr\u1ecdng nh\u1ea5t trong v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/p>\n<h2 id=\"van-hoa-doanh-nghiep-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Van_hoa_doanh_nghiep_la_gi\"><\/span>V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c gi\u00e1 tr\u1ecb, ni\u1ec1m tin, quy t\u1eafc v\u00e0 th\u00e1i \u0111\u1ed9 m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p thi\u1ebft l\u1eadp v\u00e0 tu\u00e2n theo m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd. N\u00f3 th\u01b0\u1eddng ph\u1ea3n \u00e1nh c\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i, c\u00e1ch b\u1ea1n l\u00e0m vi\u1ec7c v\u00e0 suy ngh\u0129 c\u00f3 t\u1ed5 ch\u1ee9c v\u1ec1 doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify\">M\u1ed9t n\u1ec1n v\u0103n h\u00f3a doanh nghi\u1ec7p t\u1ed1t l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c v\u00ec n\u00f3 mang l\u1ea1i s\u1ef1 nh\u1ea5t qu\u00e1n, \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 h\u01b0\u1edbng d\u1eabn nh\u1eb1m th\u00fac \u0111\u1ea9y m\u1ecdi ng\u01b0\u1eddi t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng c\u1ee7a h\u1ecd.<\/p>\n<h2 id=\"tai-sao-phai-thay-doi-van-hoa-doanh-nghiep\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tai_sao_thay_doi_van_hoa_doanh_nghiep\"><\/span>T\u1ea1i sao thay \u0111\u1ed5i v\u0103n h\u00f3a doanh nghi\u1ec7p?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Thay \u0111\u1ed5i v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 t\u1ed1t h\u01a1n cho h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty.<\/p>\n<ul>\n<li style=\"text-align: justify\">56% nh\u00e2n vi\u00ean n\u00f3i r\u1eb1ng khi n\u00f3i \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng trong c\u00f4ng vi\u1ec7c, v\u0103n h\u00f3a c\u1ee7a c\u00f4ng ty quan tr\u1ecdng h\u01a1n m\u1ee9c l\u01b0\u01a1ng.<\/li>\n<li style=\"text-align: justify\">79% nh\u00e2n vi\u00ean xem x\u00e9t nhi\u1ec7m v\u1ee5 v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a c\u00f4ng ty tr\u01b0\u1edbc khi n\u1ed9p \u0111\u01a1n.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Nh\u1eefng thay \u0111\u1ed5i trong v\u0103n h\u00f3a doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau nh\u01b0 giao d\u1ecbch v\u00e0 s\u00e1p nh\u1eadp, thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c, thay \u0111\u1ed5i l\u00e3nh \u0111\u1ea1o, t\u00ecnh hu\u1ed1ng kh\u1ee7ng ho\u1ea3ng ho\u1eb7c c\u00e1c m\u1ee5c ti\u00eau s\u00e1ng t\u1ea1o.<\/p>\n<p style=\"text-align: justify\">M\u1ed9t v\u0103n h\u00f3a doanh nghi\u1ec7p thay \u0111\u1ed5i c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty s\u1eafp x\u1ebfp nhi\u1ec7m v\u1ee5 v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a h\u1ecd th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, c\u1ea5u tr\u00fac v\u00e0 quy tr\u00ecnh, v\u00e0 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c, hi\u1ec7u qu\u1ea3 v\u00e0 h\u1ea5p d\u1eabn h\u01a1n cho nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan.<\/p>\n<p style=\"text-align: justify\">Tuy nhi\u00ean, m\u1ed9t v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c thay \u0111\u1ed5i c\u0169ng c\u00f3 th\u1ec3 g\u1eb7p nhi\u1ec1u tr\u1edf ng\u1ea1i, nh\u01b0 bi\u1ec3u t\u00ecnh, h\u1ed7n lo\u1ea1n, xung \u0111\u1ed9t ho\u1eb7c tr\u00ec tr\u1ec7, \u0111\u00f2i h\u1ecfi l\u1eadp k\u1ebf ho\u1ea1ch, giao ti\u1ebfp v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ea9n th\u1eadn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng c\u1ee7a n\u00f3.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Thay \u0111\u1ed5i v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 t\u1ed1t h\u01a1n cho h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty.\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/04\/1-tai-sao-phai-thay-doi-van-hoa-doanh-nghiep.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"lam-the-nao-de-thay-doi-van-hoa-doanh-nghiep\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Lam_the_nao_de_thay_doi_van_hoa_doanh_nghiep\"><\/span>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thay \u0111\u1ed5i v\u0103n h\u00f3a doanh nghi\u1ec7p?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">M\u1ed9t v\u0103n h\u00f3a doanh nghi\u1ec7p thay \u0111\u1ed5i kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1eafn cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, nh\u01b0ng m\u1ed9t s\u1ed1 b\u01b0\u1edbc ph\u1ed5 bi\u1ebfn bao g\u1ed3m c\u00e1c \u0111\u00e1nh gi\u00e1 v\u0103n h\u00f3a hi\u1ec7n t\u1ea1i v\u00e0 quy\u1ebft t\u00e2m v\u0103n h\u00f3a c\u1ea7n thi\u1ebft v\u00e0 kho\u1ea3ng c\u00e1ch gi\u1eefa h\u1ecd.<\/p>\n<p style=\"text-align: justify\">Ngo\u00e0i ra, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o n\u00ean ph\u00e1t tri\u1ec3n m\u1ed9t t\u1ea7m nh\u00ecn, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ec3 thay \u0111\u1ed5i v\u0103n h\u00f3a v\u00e0 giao ti\u1ebfp r\u1ed9ng r\u00e3i v\u00e0 nh\u1ea5t qu\u00e1n. Nh\u00e2n vi\u00ean v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o \u1edf t\u1ea5t c\u1ea3 c\u00e1c c\u1ea5p c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c tham gia v\u00e0 trao quy\u1ec1n \u0111\u1ec3 tham gia v\u00e0 h\u1ed7 tr\u1ee3 thay \u0111\u1ed5i v\u0103n h\u00f3a.<\/p>\n<p style=\"text-align: justify\">Ngo\u00e0i ra, c\u00e1c ch\u00ednh s\u00e1ch, th\u1ef1c ti\u1ec5n, c\u00f4ng nh\u1eadn v\u00e0 c\u01a1 ch\u1ebf ph\u1ea3n h\u1ed3i l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng thay \u0111\u1ed5i v\u0103n h\u00f3a. Cu\u1ed1i c\u00f9ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i gi\u00e1m s\u00e1t v\u00e0 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 thay \u0111\u1ed5i v\u0103n h\u00f3a v\u00e0 \u0111i\u1ec1u ch\u1ec9nh n\u1ebfu c\u1ea7n thi\u1ebft.<\/p>\n<h2 id=\"6-vi-du-ve-thay-doi-van-hoa-doanh-nghiep-tieu-bieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"6_vi_du_dien_hinh_ve_nhung_thay_doi_trong_van_hoa_doanh_nghiep\"><\/span>6 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 nh\u1eefng thay \u0111\u1ed5i trong v\u0103n h\u00f3a doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"aetna\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"aetna\"><\/span>aetna<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">C\u00f4ng ty ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe Aetna l\u00e0 m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 m\u1ea1nh m\u1ebd nh\u1ea5t v\u1ec1 nh\u1eefng thay \u0111\u1ed5i v\u0103n h\u00f3a \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u0103ng su\u1ea5t v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng. <\/p>\n<p style=\"text-align: justify\">\u0110\u1ea7u nh\u1eefng n\u0103m 2000, Aetna g\u1eb7p nhi\u1ec1u v\u1ea5n \u0111\u1ec1:<\/p>\n<ul>\n<li style=\"text-align: justify\">Suy gi\u1ea3m m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/li>\n<li style=\"text-align: justify\">T\u00ednh \u0111\u1ebfn ki\u1ec7n t\u1ee5ng c\u00f4ng khai v\u00e0 danh ti\u1ebfng thi\u1ec7t h\u1ea1i<\/li>\n<li style=\"text-align: justify\">M\u1ea5t 1 tri\u1ec7u \u0111\u00f4 la m\u1ed7i ng\u00e0y<\/li>\n<\/ul>\n<p style=\"text-align: justify\">V\u0103n h\u00f3a ngh\u00e8o \u0111\u00f3i c\u1ee7a c\u00f4ng ty \u0111\u00e3 g\u00e2y ra nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y. N\u00f3 khuy\u1ebfn kh\u00edch m\u1ed9t m\u00f4i tr\u01b0\u1eddng kh\u00f4ng c\u00f3 l\u1ee3i, kh\u00f4ng th\u1ec3 ch\u1ed1ng l\u1ea1i s\u1ef1 thay \u0111\u1ed5i v\u00e0 sau khi s\u00e1p nh\u1eadp v\u1edbi ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ee7a Hoa K\u1ef3, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 th\u00edch nghi v\u00e0 t\u00ecnh h\u00ecnh tr\u1edf n\u00ean t\u1ed3i t\u1ec7 h\u01a1n.<\/p>\n<p style=\"text-align: justify\">\u0110i\u1ec1u n\u00e0y ti\u1ebfp t\u1ee5c cho \u0111\u1ebfn khi Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh m\u1edbi John W. Rowe x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 n\u00e0y. Thay v\u00ec bu\u1ed9c thay \u0111\u1ed5i v\u0103n h\u00f3a \u0111\u1ec3 thay \u0111\u1ed5i c\u00e1c c\u00f4ng ty, Rowe c\u1ed1 g\u1eafng h\u1ee3p nh\u1ea5t v\u1edbi nh\u00e2n vi\u00ean v\u00e0 khi\u1ebfn h\u1ecd l\u00ean k\u1ebf ho\u1ea1ch. <\/p>\n<p style=\"text-align: justify\">\u00d4ng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a Aetna, c\u00f4ng ty ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd chi ph\u00ed v\u1eadt li\u1ec7u khi\u1ebfn b\u1ec7nh nh\u00e2n b\u1ecb b\u1ecf qua, l\u00e0m t\u1ed5n th\u01b0\u01a1ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00f4ng ty, bao g\u1ed3m c\u1ea3 s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Nh\u1eadn th\u1ee9c n\u00e0y b\u1eaft \u0111\u1ea7u thay \u0111\u1ed5i v\u0103n h\u00f3a t\u00edch c\u1ef1c c\u1ee7a Aetna, bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t \u0111\u1ed9ng c\u01a1 t\u0103ng tr\u01b0\u1edfng hi\u1ec7u qu\u1ea3.<\/p>\n<h3 id=\"salesforce\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Salesforce\"><\/span>Salesforce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Salesforce &#8211; G\u00e3 kh\u1ed5ng l\u1ed3 ph\u1ea7n m\u1ec1m \u0111\u00e1m m\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 kinh \u0111i\u1ec3n v\u1ec1 v\u0103n h\u00f3a c\u00f3 t\u1ed5 ch\u1ee9c. Th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u00edch c\u1ef1c v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n<p style=\"text-align: justify\">Salesforce cam k\u1ebft x\u00e2y d\u1ef1ng tinh th\u1ea7n c\u1ed9ng \u0111\u1ed3ng, nh\u1ea5n m\u1ea1nh b\u1ed1n gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ec3 gi\u00fap m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y g\u1eafn b\u00f3: tin t\u01b0\u1edfng, th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng, s\u00e1ng t\u1ea1o v\u00e0 b\u00ecnh \u0111\u1eb3ng. C\u1ee5 th\u1ec3, b\u00ecnh \u0111\u1eb3ng l\u00e0 m\u1ed9t gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng c\u1ee7a Salesforce, \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng c\u00e1ch lo\u1ea1i b\u1ecf s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 ti\u1ec1n l\u01b0\u01a1ng v\u00e0 tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean kh\u00f4ng thi\u00ean v\u1ecb.<\/p>\n<p style=\"text-align: justify\">Ngo\u00e0i ra, c\u00f4ng ty c\u0169ng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi s\u1ef1 \u0111\u00f3ng g\u00f3p cho c\u1ed9ng \u0111\u1ed3ng, theo m\u00f4 h\u00ecnh 1-1-1. S\u1ef1 c\u1ed1ng hi\u1ebfn cho c\u1ed9ng \u0111\u1ed3ng \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 c\u00f3 l\u1ee3i khi n\u00f3 h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng nh\u00f3m, thu h\u00fat s\u1ef1 h\u1ed7 tr\u1ee3 b\u00ean ngo\u00e0i v\u00e0 khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean m\u1edbi cam k\u1ebft v\u1edbi m\u1ee5c ti\u00eau n\u00e0y.<\/p>\n<p style=\"text-align: justify\">Nh\u00ecn chung, Salesforce \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n v\u0103n h\u00f3a doanh nghi\u1ec7p t\u1eadp trung v\u00e0o nh\u00e2n vi\u00ean v\u00e0 c\u1ed9ng \u0111\u1ed3ng, t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 thu h\u00fat s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c \u1ee9ng c\u1eed vi\u00ean c\u00f4ng c\u1ed9ng v\u00e0 t\u01b0\u01a1ng lai.<\/p>\n<h3 id=\"zappos\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Zappos\"><\/span>Zappos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Zappos l\u00e0 m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb v\u00e0 qu\u1ea7n \u00e1o tr\u1ef1c tuy\u1ebfn, v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 kinh \u0111i\u1ec3n v\u1ec1 vi\u1ec7c thay \u0111\u1ed5i v\u0103n h\u00f3a c\u1ee7a n\u01a1i l\u00e0m vi\u1ec7c. H\u1ecd th\u1eadm ch\u00ed c\u00f2n cung c\u1ea5p c\u00e1c kh\u00f3a h\u1ecdc v\u0103n h\u00f3a k\u00e9o d\u00e0i ba ng\u00e0y \u0111\u1ec3 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean nh\u00e2n s\u1ef1 v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n v\u0103n h\u00f3a t\u01b0\u01a1ng t\u1ef1.<\/p>\n<p style=\"text-align: justify\">Tuy nhi\u00ean, c\u00f4ng ty n\u00e0y kh\u00f4ng nh\u01b0 th\u1ebf n\u00e0y tr\u01b0\u1edbc \u0111\u00e2y. Zappos \u0111\u00e3 t\u1eebng c\u00f3 m\u1ed9t c\u1ea5u tr\u00fac phi t\u1eadp trung nghi\u00eam ng\u1eb7t, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0 t\u00e0i nguy\u00ean t\u1eeb c\u1ea5p tr\u00ean, cho ph\u00e9p nh\u00f3m t\u1eadp trung v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 n\u1ed9i b\u1ed9 h\u01a1n l\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\">Nh\u1eadn th\u1ea5y nhu c\u1ea7u thay \u0111\u1ed5i, Zappos \u0111\u00e3 \u00e1p d\u1ee5ng 10 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i nh\u00f3m \u0111\u00f3ng g\u00f3p cho c\u00f4ng ty v\u00e0 h\u00e0i l\u00f2ng v\u1edbi kinh nghi\u1ec7m l\u00e0m vi\u1ec7c \u1edf \u0111\u00e2y. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i bao g\u1ed3m:<\/p>\n<ul>\n<li style=\"text-align: justify\">H\u1ecdc m\u1edf<\/li>\n<li style=\"text-align: justify\">Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng<\/li>\n<li style=\"text-align: justify\">T\u00edch c\u1ef1c<\/li>\n<\/ul>\n<p style=\"text-align: justify\">N\u1ebfu nh\u00e2n vi\u00ean m\u1edbi ngh\u0129 r\u1eb1ng c\u00f4ng vi\u1ec7c kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd, c\u00f4ng ty c\u0169ng b\u00f9 \u0111\u1eafp cho c\u00e1c nh\u00e2n vi\u00ean m\u1edbi l\u00e0m vi\u1ec7c, bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c \u0111\u1ec3 duy tr\u00ec c\u00e1c nh\u00f3m li\u00ean quan \u0111\u1ebfn v\u0103n h\u00f3a c\u1ee7a c\u00f4ng ty. V\u00ed d\u1ee5 v\u1ec1 nh\u1eefng thay \u0111\u1ed5i v\u0103n h\u00f3a doanh nghi\u1ec7p nh\u01b0 Zappos ch\u1ee9ng minh r\u1eb1ng \u0111\u1ea7u t\u01b0 v\u00e0o d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n vi\u00ean mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch v\u00e0 hi\u1ec7u qu\u1ea3 to l\u1edbn.<\/p>\n<h3 id=\"ibm\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"IBM\"><\/span>IBM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">IBM \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi s\u1ef1 \u0111\u1ed5i m\u1edbi c\u1ee7a n\u00f3. Tuy nhi\u00ean, n\u1ed3ng \u0111\u1ed9 n\u00e0y kh\u00f4ng gi\u1edbi h\u1ea1n \u1edf c\u00e1c s\u1ea3n ph\u1ea9m, nh\u01b0ng m\u1edf r\u1ed9ng ra s\u1ef1 c\u1edfi m\u1edf khi v\u0103n h\u00f3a t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i. C\u00f4ng ty x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p m\u1ea1nh m\u1ebd b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c h\u1ec7 th\u1ed1ng ph\u1ea3n \u1ee9ng c\u1ee7a nh\u00e2n vi\u00ean. Tr\u01b0\u1edbc \u0111\u00e2y, IBM d\u1ef1a tr\u00ean \u0111\u00e1nh gi\u00e1 h\u00e0ng n\u0103m, kh\u00f4ng xem x\u00e9t:<\/p>\n<ul>\n<li style=\"text-align: justify\">Nh\u00e2n vi\u00ean thay \u0111\u1ed5i nhi\u1ec7m v\u1ee5<\/li>\n<li style=\"text-align: justify\">Nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n vai tr\u00f2 hi\u1ec7n t\u1ea1i<\/li>\n<li style=\"text-align: justify\">Nh\u00e2n vi\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau nhanh h\u01a1n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">H\u1ec7 th\u1ed1ng c\u0169 c\u0169ng c\u1ea3n tr\u1edf qu\u1ea3n l\u00fd m\u1edbi v\u00e0 nh\u00e2n vi\u00ean c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp th\u1eddi gian th\u1ef1c.<\/p>\n<p style=\"text-align: justify\">Nh\u1eadn ra \u0111i\u1ec1u n\u00e0y, IBM \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1c \u0111i\u1ec3m ki\u1ec3m tra, m\u1ed9t h\u1ec7 th\u1ed1ng t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho giao ti\u1ebfp m\u1edf v\u00e0 ph\u1ea3n h\u1ed3i gi\u1eefa m\u1ecdi ng\u01b0\u1eddi b\u1ea5t k\u1ec3 c\u1ea5p \u0111\u1ed9 t\u1ed5 ch\u1ee9c. Thay v\u00ec s\u1eed d\u1ee5ng thang \u0111o 1-10 c\u1ee9ng nh\u1eafc, h\u1ec7 th\u1ed1ng cho ph\u00e9p \u0111\u00e1nh gi\u00e1 c\u00e1 nh\u00e2n s\u00e2u s\u1eafc h\u01a1n v\u1ec1 t\u1eebng tr\u1ea3i nghi\u1ec7m c\u1ee7a th\u00e0nh vi\u00ean, do \u0111\u00f3 khuy\u1ebfn kh\u00edch c\u1ea3i ti\u1ebfn v\u00e0 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u1eadp trung v\u00e0o con ng\u01b0\u1eddi.<\/p>\n<p style=\"text-align: justify\">B\u1eb1ng c\u00e1ch thay \u0111\u1ed5i linh ho\u1ea1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00f9 h\u1ee3p cho nh\u00e2n vi\u00ean, IBM \u0111\u00e3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c.<\/p>\n<h3 id=\"southwest-airlines\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Hang_hang_khong_Tay_Nam\"><\/span>H\u00e3ng h\u00e0ng kh\u00f4ng T\u00e2y Nam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Southwest Airlines \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o nh\u1eefng n\u0103m 1960 v\u00e0 thi \u0111\u1ea5u v\u1edbi c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng l\u1edbn v\u00e0 c\u0169, ch\u1ee7 y\u1ebfu l\u00e0 do v\u0103n h\u00f3a doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u.<\/p>\n<p style=\"text-align: justify\">Tr\u1ecdng t\u00e2m c\u1ee7a v\u0103n h\u00f3a T\u00e2y Nam l\u00e0 nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd, kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean. T\u00e2y Nam b\u1ea3o v\u1ec7 \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch l\u1eadp lu\u1eadn r\u1eb1ng nh\u00e2n vi\u00ean h\u1ea1nh ph\u00fac cu\u1ed1i c\u00f9ng s\u1ebd mang l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng cao cho kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu.<\/p>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 truy c\u1eadp d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m trung t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 du l\u1ecbch h\u00e0ng kh\u00f4ng, nh\u01b0ng v\u0103n h\u00f3a doanh nghi\u1ec7p n\u00e0y c\u00f3 hi\u1ec7u qu\u1ea3-Southwest Airlines \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng cao.<\/p>\n<p style=\"text-align: justify\">T\u00e2y Nam \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 l\u00e3nh \u0111\u1ea1o \u1edf t\u1ea5t c\u1ea3 c\u00e1c c\u1ea5p trong khi x\u00e2y d\u1ef1ng c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a n\u00e0y. Nh\u1eefng s\u00e1ng ki\u1ebfn \u200b\u200bn\u00e0y \u0111\u00e3 bi\u1ebfn ph\u00eda t\u00e2y nam th\u00e0nh m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t n\u01a1i l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng v\u00e0 v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c \u0111\u00e1ng ng\u01b0\u1ee1ng m\u1ed9.<\/p>\n<h3 id=\"hubspot\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Hubpot\"><\/span>Hubpot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t n\u1ec1n v\u0103n h\u00f3a thay \u0111\u1ed5i l\u00e0 kh\u00f3 kh\u0103n, nh\u01b0ng Hubspot g\u1ea7n v\u1edbi n\u00f3 nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m. H\u1ecd coi v\u0103n h\u00f3a c\u1ee7a h\u1ecd l\u00e0 m\u1ed9t n\u1ec1n v\u0103n h\u00f3a \u0111\u01b0\u1ee3c xem x\u00e9t v\u00e0 t\u1ed1i \u01b0u h\u00f3a, th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u00e0ng l\u1ecdc v\u00e0 c\u1ea3i thi\u1ec7n. \u0110\u1ec3 gi\u00fap truy c\u1eadp d\u1ec5 d\u00e0ng h\u01a1n, HubSpot \u0111\u00e3 t\u1ea1o ra m\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh g\u1ed3m 128 slide \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u00e3 v\u0103n h\u00f3a.<\/p>\n<p style=\"text-align: justify\">C\u00e1c quy t\u1eafc v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a HubSpot bao g\u1ed3m c\u00e1c gi\u00e1 tr\u1ecb, quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh v\u00e0 qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t c\u1ee7a c\u00f4ng ty. Hubspot c\u0169ng t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c k\u1ef9 n\u0103ng t\u00e0i n\u0103ng b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c kh\u00f3a h\u1ecdc, s\u00e1ch, b\u00e0i gi\u1ea3ng v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t tri\u1ec3n kh\u00e1c mi\u1ec5n ph\u00ed. <\/p>\n<p style=\"text-align: justify\">Hubspot c\u00f3 nhi\u1ec1u gi\u00e1 tr\u1ecb kh\u00e1c nhau, nh\u01b0ng c\u00e2u n\u00f3i \u0111\u00e3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 nh\u1eefng thay \u0111\u1ed5i v\u0103n h\u00f3a kinh doanh trong t\u01b0\u01a1ng lai: &#8220;B\u1ea1n c\u00f3 m\u1ed9t n\u1ec1n v\u0103n h\u00f3a cho d\u00f9 b\u1ea1n c\u00f3 mu\u1ed1n hay kh\u00f4ng. T\u1ea1i sao kh\u00f4ng bi\u1ebfn n\u00f3 th\u00e0nh th\u1ee9 b\u1ea1n th\u00edch nh\u1ea5t?&#8221;<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"6 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 nh\u1eefng thay \u0111\u1ed5i trong v\u0103n h\u00f3a doanh nghi\u1ec7p\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/04\/2-vi-du-ve-thay-doi-van-hoa-doanh-nghiep.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"vi-du-ve-thay-doi-van-hoa-that-bai\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Vi_du_ve_su_thay_doi_van_hoa_khong_thanh_cong\"><\/span>V\u00ed d\u1ee5 v\u1ec1 s\u1ef1 thay \u0111\u1ed5i v\u0103n h\u00f3a kh\u00f4ng th\u00e0nh c\u00f4ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c c\u00f4ng ty kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd l\u00e0 Uber, GE v\u00e0 Sears.<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify\">Uber ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t lo\u1ea1t c\u00e1c v\u1ee5 b\u00ea b\u1ed1i v\u00e0 tranh c\u00e3i do v\u0103n h\u00f3a t\u00edch c\u1ef1c v\u00e0 \u0111\u1ed9c h\u1ea1i c\u1ee7a n\u00f3. Uber \u0111ang c\u1ed1 g\u1eafng c\u1ea3i c\u00e1ch b\u1eb1ng c\u00e1ch thu\u00ea m\u1ed9t CEO m\u1edbi v\u00e0 cung c\u1ea5p c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 ch\u00ednh s\u00e1ch m\u1edbi. Tuy nhi\u00ean, n\u00f3 c\u1ed1 g\u1eafng v\u01b0\u1ee3t qua c\u00e1c v\u1ea5n \u0111\u1ec1 v\u0103n h\u00f3a s\u00e2u s\u1eafc.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">GE \u0111\u00e3 c\u1ed1 g\u1eafng t\u00e1i t\u1ea1o v\u0103n h\u00f3a c\u1ee7a m\u00ecnh t\u1eeb v\u0103n h\u00f3a quan li\u00eau v\u00e0 truy\u1ec1n b\u00e1 \u0111\u1ebfn m\u1ed9t n\u1ec1n v\u0103n h\u00f3a h\u1ee3p l\u00fd v\u00e0 nhanh nh\u1eb9n h\u01a1n l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb vi\u1ec7c kinh doanh. H\u1ecd \u0111\u00e3 ra m\u1eaft Fastworks, nh\u01b0ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c trong vi\u1ec7c tri\u1ec3n khai n\u00f3.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Sears \u0111\u00e3 thay \u0111\u1ed5i v\u0103n h\u00f3a t\u1eeb v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng v\u00e0 t\u1eadp trung v\u00e0o kinh doanh v\u00e0 ph\u00e2n c\u1ea5p, nh\u01b0ng \u0111i\u1ec1u n\u00e0y t\u1ea1o ra v\u0103n h\u00f3a, xung \u0111\u1ed9t v\u00e0 r\u1ed1i lo\u1ea1n ch\u1ee9c n\u0103ng \u0111\u00e1ng ng\u1edd.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c thay \u0111\u1ed5i v\u0103n h\u00f3a doanh nghi\u1ec7p ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 thay \u0111\u1ed5i s\u1ee9c kh\u1ecfe v\u00e0 ph\u00fac l\u1ee3i. T\u1ea1i sao s\u1ee9c kh\u1ecfe v\u00e0 ph\u00fac l\u1ee3i l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i v\u0103n h\u00f3a trong c\u00e1c t\u1ed5 ch\u1ee9c? B\u1edfi v\u00ec nh\u00e2n vi\u00ean s\u1ebd h\u1ea1nh ph\u00fac h\u01a1n v\u1ec1 s\u1ee9c kh\u1ecfe c\u1ee7a h\u1ecd v\u00e0 c\u1ea3m x\u00fac t\u1ed1t h\u01a1n, nh\u00e2n vi\u00ean h\u1ea1nh ph\u00fac h\u01a1n s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 h\u00e0i l\u00f2ng h\u01a1n v\u1edbi c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.<\/p>\n<p>Vui l\u00f2ng tham kh\u1ea3o lo\u1ea1t ch\u1ee7 \u0111\u1ec1 v\u0103n h\u00f3a kinh doanh:<\/p>\n<ul>\n<li>\n<p>V\u0103n h\u00f3a doanh nghi\u1ec7p H\u00e0n Qu\u1ed1c<\/p>\n<\/li>\n<li>\n<p>V\u0103n h\u00f3a doanh nghi\u1ec7p Nh\u1eadt B\u1ea3n<\/p>\n<\/li>\n<li>\n<p>V\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a Coca-Cola<\/p>\n<\/li>\n<li>\n<p>V\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a Apple<\/p>\n<\/li>\n<li>\n<p>V\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a Google<\/p>\n<\/li>\n<li>\n<p>V\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a Starbucks<\/p>\n<\/li>\n<li>\n<p>V\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a Nestl\u00e9<\/p>\n<\/li>\n<li>\n<p>V\u0103n h\u00f3a kh\u00e1ch s\u1ea1n<\/p>\n<\/li>\n<li>\n<p>6 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean v\u0103n h\u00f3a doanh nghi\u1ec7p<\/p>\n<\/li>\n<li>\n<p>9 Vai tr\u00f2 c\u1ee7a v\u0103n h\u00f3a doanh nghi\u1ec7p<\/p>\n<\/li>\n<li>\n<p>10 v\u00ed d\u1ee5 v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p<\/p>\n<\/li>\n<li>\n<p>V\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ea5p 3<\/p>\n<\/li>\n<li>\n<p>Ba giai \u0111o\u1ea1n h\u00ecnh th\u00e0nh v\u0103n h\u00f3a doanh nghi\u1ec7p<\/p>\n<\/li>\n<li>\n<p>4 M\u00f4 h\u00ecnh v\u0103n h\u00f3a doanh nghi\u1ec7p<\/p>\n<\/li>\n<li>\n<p>C\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f3 c\u1ea7n v\u0103n h\u00f3a doanh nghi\u1ec7p kh\u00f4ng?<\/p>\n<\/li>\n<\/ul>\n<p>Ngu\u1ed3n: <a href=\"https:\/\/www.ckconitsha.com\/vn\/\">https:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Theo m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y, 67% nh\u00e2n vi\u00ean cho bi\u1ebft h\u1ecd s\u1eb5n s\u00e0ng m\u1ea5t ti\u1ec1n l\u01b0\u01a1ng n\u1ebfu n\u00f3 t\u1ea1o c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n, trong khi 80% cho bi\u1ebft h\u1ecd nh\u1ea5n m\u1ea1nh r\u1eb1ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng quan tr\u1ecdng nh\u1ea5t trong v\u0103n h\u00f3a doanh nghi\u1ec7p. V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 g\u00ec?&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-12041","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/12041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=12041"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/12041\/revisions"}],"predecessor-version":[{"id":12138,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/12041\/revisions\/12138"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=12041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=12041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=12041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}