{"id":11996,"date":"2025-04-18T06:40:44","date_gmt":"2025-04-17T23:40:44","guid":{"rendered":"https:\/\/www.ckconitsha.com\/vn\/?p=11996"},"modified":"2025-06-30T19:10:03","modified_gmt":"2025-06-30T12:10:03","slug":"pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh","status":"publish","type":"post","link":"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/","title":{"rendered":"Ph\u1ec5u b\u00e1n h\u00e0ng l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng ph\u1ec5u v\u1edbi 3 m\u00f4 h\u00ecnh"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Pheu_ban_hang_la_gi\" >Ph\u1ec5u b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#3_Mo_hinh_pheu_ban_hang_pho_bien\" >3 M\u00f4 h\u00ecnh ph\u1ec5u b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Pheu_ban_hang_AIDA\" >Ph\u1ec5u b\u00e1n h\u00e0ng AIDA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Pheu_ban_hang_TOFU_%E2%80%93_MOFU_%E2%80%93_BOFU\" >Ph\u1ec5u b\u00e1n h\u00e0ng TOFU \u2013 MOFU \u2013 BOFU<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Mo_hinh_Flywheel_Banh_da\" >M\u00f4 h\u00ecnh Flywheel (B\u00e1nh \u0111\u00e0)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#6_Giai_doan_trong_pheu_ban_hang\" >6 Giai \u0111o\u1ea1n trong ph\u1ec5u b\u00e1n h\u00e0ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Nhan_thuc\" >Nh\u1eadn th\u1ee9c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Su_quan_tam\" >S\u1ef1 quan t\u00e2m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Danh_gia\" >\u0110\u00e1nh gi\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Dam_phan_va_quyet_dinh\" >\u0110\u00e0m ph\u00e1n v\u00e0 quy\u1ebft \u0111\u1ecbnh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Ban_hang\" >B\u00e1n h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Mua_lai\" >Mua l\u1ea1i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Vai_tro_cua_pheu_ban_hang_trong_kinh_doanh\" >Vai tr\u00f2 c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng trong kinh doanh<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Thong_diep_phu_hop_va_kip_thoi\" >Th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u00e0 k\u1ecbp th\u1eddi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Lien_ket_tiep_thi_va_ban_hang\" >Li\u00ean k\u1ebft ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Tiet_kiem_thoi_gian_va_cong_suc\" >Ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Cach_xay_dung_pheu_ban_hang_hieu_qua\" >C\u00e1ch x\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Phan_tich_khach_hang_hien_tai\" >Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Thu_hut_doi_tuong_muc_tieu\" >Thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Tao_mot_landing_page_tuyet_voi\" >T\u1ea1o m\u1ed9t landing page tuy\u1ec7t v\u1eddi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Tao_chien_dich_email_manh_me\" >T\u1ea1o chi\u1ebfn d\u1ecbch email m\u1ea1nh m\u1ebd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Theo_doi\" >Theo d\u00f5i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Cac_chi_so_do_luong_hieu_qua_pheu_ban_hang\" >C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ph\u1ec5u b\u00e1n h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Sai_lam_thuong_gap_khi_xay_dung_pheu_ban_hang\" >Sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi x\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Hieu_lam_ve_ban_chat_cua_pheu_ban_hang\" >Hi\u1ec3u l\u1ea7m v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Bo_qua_tam_quan_trong_cua_viec_nuoi_duong_khach_hang_tiem_nang\" >B\u1ecf qua t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Thieu_loi_keu_goi_hanh_dong_CTA\" >Thi\u1ebfu l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Khong_theo_doi_va_toi_uu_hoa\" >Kh\u00f4ng theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Mot_so_cau_hoi_thuong_gap_ve_pheu_ban_hang\" >M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 ph\u1ec5u b\u00e1n h\u00e0ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Pheu_ban_hang_co_phai_la_hoat_dong_Marketing_khong\" >Ph\u1ec5u b\u00e1n h\u00e0ng c\u00f3 ph\u1ea3i l\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Ai_can_pheu_ban_hang\" >Ai c\u1ea7n ph\u1ec5u b\u00e1n h\u00e0ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.ckconitsha.com\/vn\/pheu-ban-hang-la-gi-cach-xay-dung-pheu-voi-3-mo-hinh\/#Khi_nao_pheu_ban_hang_khong_hoat_dong\" >Khi n\u00e0o ph\u1ec5u b\u00e1n h\u00e0ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify\">B\u1ed1i c\u1ea3nh b\u00e1n h\u00e0ng kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n nh\u01b0ng k\u00eanh b\u00e1n h\u00e0ng th\u00ec kh\u00f4ng. H\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua kh\u00f4ng c\u00f2n \u0111i theo con \u0111\u01b0\u1eddng th\u1eb3ng t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn c\u00e2n nh\u1eafc mua h\u00e0ng n\u1eefa. Trong th\u1ef1c t\u1ebf, m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i \u0111i \u0111\u01b0\u1eddng v\u00f2ng r\u1ea5t nhi\u1ec1u.<\/p>\n<h2 id=\"pheu-ban-hang-la-gi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Pheu_ban_hang_la_gi\"><\/span>Ph\u1ec5u b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Ph\u1ec5u b\u00e1n h\u00e0ng (Sales Funnel) l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh m\u00f4 ph\u1ecfng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u1ea3i qua t\u1eeb khi bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cho \u0111\u1ebfn khi mua h\u00e0ng v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. H\u00ecnh \u1ea3nh ph\u1ec5u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u01b0\u1ee3ng tr\u01b0ng cho vi\u1ec7c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd gi\u1ea3m d\u1ea7n qua t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh n\u00e0y.<\/p>\n<p style=\"text-align: justify\">Nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc trong ph\u1ec5u b\u00e1n h\u00e0ng cho ph\u00e9p c\u00e1c marketer \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 k\u00eanh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, t\u1ea1o th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p nh\u1ea5t trong t\u1eebng giai \u0111o\u1ea1n v\u00e0 bi\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng mua h\u00e0ng. C\u00e1c k\u00eanh b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1ed1t v\u00e0 kh\u00f4ng c\u00f3 kho\u1ea3ng tr\u1ed1ng cho ph\u00e9p doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua qu\u00e1 tr\u00ecnh mua h\u00e0ng \u0111\u1ec3 ho\u00e0n t\u1ea5t vi\u1ec7c mua h\u00e0ng. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng ph\u1ec5u c\u00f3 kho\u1ea3ng tr\u1ed1ng s\u1ebd d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1ecf d\u1edf qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Ph\u1ec5u b\u00e1n h\u00e0ng (Sales Funnel) l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh m\u00f4 ph\u1ecfng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u1ea3i qua t\u1eeb khi bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cho \u0111\u1ebfn khi mua h\u00e0ng v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/05\/1-pheu-ban-hang-la-gi.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"3-mo-hinh-pheu-ban-hang-pho-bien\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"3_Mo_hinh_pheu_ban_hang_pho_bien\"><\/span>3 M\u00f4 h\u00ecnh ph\u1ec5u b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"pheu-ban-hang-aida\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Pheu_ban_hang_AIDA\"><\/span>Ph\u1ec5u b\u00e1n h\u00e0ng AIDA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u00f4 h\u00ecnh AIDA l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Attention (Thu h\u00fat s\u1ef1 ch\u00fa \u00fd), Interest (G\u00e2y h\u1ee9ng th\u00fa), Desire (Kh\u01a1i d\u1eady khao kh\u00e1t) v\u00e0 Action (Th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng). M\u00f4 h\u00ecnh n\u00e0y m\u00f4 t\u1ea3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb khi l\u1ea7n \u0111\u1ea7u ti\u00ean bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u1ebfn khi h\u1ecd th\u1ef1c hi\u1ec7n mua h\u00e0ng.<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify\">Attention (Thu h\u00fat s\u1ef1 ch\u00fa \u00fd): M\u1ee5c ti\u00eau \u1edf giai \u0111o\u1ea1n n\u00e0y l\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing nh\u01b0 qu\u1ea3ng c\u00e1o, content marketing, SEO,&#8230;<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Interest (G\u00e2y h\u1ee9ng th\u00fa): Sau khi thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd, c\u00e1c marketer c\u1ea7n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kh\u01a1i d\u1eady s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd, trong giai \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 landing page, email marketing,&#8230;<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Desire (Kh\u01a1i d\u1eady khao kh\u00e1t): Giai \u0111o\u1ea1n n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1eb1ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 mang l\u1ea1i cho h\u1ecd l\u1ee3i \u00edch.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Action (Th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng): M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng AIDA l\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng. Giai \u0111o\u1ea1n n\u00e0y doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 call to action (CTA) r\u00f5 r\u00e0ng, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t,&#8230;<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"pheu-ban-hang-tofu-mofu-bofu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Pheu_ban_hang_TOFU_%E2%80%93_MOFU_%E2%80%93_BOFU\"><\/span>Ph\u1ec5u b\u00e1n h\u00e0ng TOFU \u2013 MOFU \u2013 BOFU<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">TOFU, MOFU v\u00e0 BOFU l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Top of the Funnel (\u0110\u1ea7u ph\u1ec5u), Middle of the Funnel (Gi\u1eefa ph\u1ec5u) v\u00e0 Bottom of the Funnel (\u0110\u00e1y ph\u1ec5u). M\u00f4 h\u00ecnh n\u00e0y ph\u00e2n chia h\u00e0nh tr\u00ecnh mua h\u00e0ng th\u00e0nh 3 giai \u0111o\u1ea1n d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify\">Giai \u0111o\u1ea1n TOFU (\u0110\u1ea7u ph\u1ec5u): Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf giai \u0111o\u1ea1n n\u00e0y ch\u01b0a bi\u1ebft nhi\u1ec1u v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. M\u1ee5c ti\u00eau c\u1ee7a c\u00e1c marketer \u1edf giai \u0111o\u1ea1n n\u00e0y l\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd v\u00e0 th\u00f4ng tin cho h\u1ecd v\u1ec1 v\u1ea5n \u0111\u1ec1 m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00f3 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Giai \u0111o\u1ea1n MOFU (Gi\u1eefa ph\u1ec5u): Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf giai \u0111o\u1ea1n n\u00e0y \u0111\u00e3 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p. Marketer c\u1ea7n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a n\u00f3 so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Giai \u0111o\u1ea1n BOFU (\u0110\u00e1y ph\u1ec5u): Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf giai \u0111o\u1ea1n n\u00e0y \u0111\u00e3 s\u1eb5n s\u00e0ng mua h\u00e0ng. M\u1ee5c ti\u00eau \u1edf giai \u0111o\u1ea1n n\u00e0y l\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd ch\u1ecdn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"mo-hinh-flywheel-banh-da\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Mo_hinh_Flywheel_Banh_da\"><\/span>M\u00f4 h\u00ecnh Flywheel (B\u00e1nh \u0111\u00e0)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u00f4 h\u00ecnh Flywheel, hay c\u00f2n g\u1ecdi l\u00e0 m\u00f4 h\u00ecnh B\u00e1nh \u0111\u00e0, l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 sau \u0111\u00f3 khuy\u1ebfn kh\u00edch h\u1ecd gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p cho ng\u01b0\u1eddi kh\u00e1c. M\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 m\u1ed9t chi\u1ebfc b\u00e1nh \u0111\u00e0, ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean 3 giai \u0111o\u1ea1n ch\u00ednh:<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify\">Thu h\u00fat (Attract): Giai \u0111o\u1ea1n n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, h\u1eefu \u00edch v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. C\u00e1c k\u00eanh marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u1edf giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m: SEO, m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed,&#8230; M\u1ee5c ti\u00eau c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn v\u1edbi trang web, blog, fanpage c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">T\u01b0\u01a1ng t\u00e1c (Engage): Sau khi \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd b\u1eb1ng c\u00e1ch cung c\u1ea5p cho h\u1ecd nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00f3 gi\u00e1 tr\u1ecb. C\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c ch\u1eb3ng h\u1ea1n nh\u01b0 cung c\u1ea5p n\u1ed9i dung chuy\u00ean s\u00e2u, t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn,&#8230; M\u1ee5c ti\u00eau c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">L\u00e0m h\u00e0i l\u00f2ng (Delight): Giai \u0111o\u1ea1n n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi \u0111\u1ec3 h\u1ecd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u00e0 g\u1eafn b\u00f3 v\u1edbi doanh nghi\u1ec7p. C\u00e1c ho\u1ea1t \u0111\u1ed9ng trong giai \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng chu \u0111\u00e1o, gi\u1ea3i quy\u1ebft khi\u1ebfu n\u1ea1i nhanh ch\u00f3ng, tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i,&#8230;. M\u1ee5c ti\u00eau c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p cho ng\u01b0\u1eddi kh\u00e1c v\u00e0 tr\u1edf th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"3 M\u00f4 h\u00ecnh ph\u1ec5u b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/05\/2-mo-hinh-pheu-ban-hang-pho-bien.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"6-giai-doan-trong-pheu-ban-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"6_Giai_doan_trong_pheu_ban_hang\"><\/span>6 Giai \u0111o\u1ea1n trong ph\u1ec5u b\u00e1n h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Nh\u1eadn th\u1ee9c<\/li>\n<li>S\u1ef1 quan t\u00e2m<\/li>\n<li>\u0110\u00e1nh gi\u00e1<\/li>\n<li>\u0110\u00e0m ph\u00e1n v\u00e0 quy\u1ebft \u0111\u1ecbnh<\/li>\n<li>B\u00e1n h\u00e0ng<\/li>\n<li>Mua l\u1ea1i<\/li>\n<\/ol>\n<p style=\"text-align: justify\">\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 kh\u00f4ng ph\u1ea3i k\u00eanh b\u00e1n h\u00e0ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 s\u00e1u c\u1ea5p \u0111\u1ed9 ho\u1eb7c giai \u0111o\u1ea1n. Ph\u1ec5u b\u00e1n h\u00e0ng c\u00f3 quy m\u00f4 v\u00e0 h\u00ecnh d\u1ea1ng kh\u00e1c nhau t\u00f9y theo t\u1eebng doanh nghi\u1ec7p v\u00e0 t\u1eeb ng\u00e0nh n\u00e0y sang ng\u00e0nh kh\u00e1c. Tuy nhi\u00ean, m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 l\u00e0 bao g\u1ed3m s\u00e1u c\u1ea5p \u0111\u1ed9. C\u00e1c marketer c\u00f3 th\u1ec3 l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb c\u1ea5u tr\u00fac c\u01a1 b\u1ea3n n\u00e0y \u0111\u1ec3 thi\u1ebft k\u1ebf k\u00eanh b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh.<\/p>\n<h3 id=\"nhan-thuc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Nhan_thuc\"><\/span>Nh\u1eadn th\u1ee9c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u1ede ph\u1ea7n tr\u00ean c\u00f9ng c\u1ee7a k\u00eanh b\u00e1n h\u00e0ng l\u00e0 giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi tham gia nh\u1ea5t. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y, ch\u01b0a ho\u00e0n to\u00e0n s\u1eb5n s\u00e0ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, m\u1edbi c\u00f3 nh\u1eefng t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u ti\u00ean v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. H\u1ecd kh\u00f4ng bi\u1ebft nhi\u1ec1u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u1edf giai \u0111o\u1ea1n n\u00e0y nh\u01b0ng bi\u1ebft n\u00f3 t\u1ed3n t\u1ea1i.<\/p>\n<h3 id=\"su-quan-tam\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Su_quan_tam\"><\/span>S\u1ef1 quan t\u00e2m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Nh\u1eefng t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u ti\u00ean s\u1ebd thu h\u00fat m\u1ed9t s\u1ed1 ng\u01b0\u1eddi m\u1edbi bi\u1ebft \u0111\u1ebfn n\u00e0y v\u00e0 thu h\u00fat h\u1ecd \u0111i s\u00e2u h\u01a1n m\u1ed9t ch\u00fat v\u00e0o k\u00eanh c\u1ee7a doanh nghi\u1ec7p. Khi \u0111\u01b0\u1ee3c kh\u01a1i d\u1eady s\u1ef1 quan t\u00e2m, nh\u1eefng ng\u01b0\u1eddi n\u00e0y s\u1ebd d\u00e0nh th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00f4ng ty v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. H\u1ecd c\u00f3 th\u1ec3 xem qua trang web ho\u1eb7c danh m\u1ee5c, \u0111\u1ecdc blog ho\u1eb7c xem qua c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n<h3 id=\"danh-gia\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Danh_gia\"><\/span>\u0110\u00e1nh gi\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd n\u1ed7 l\u1ef1c g\u1ea5p \u0111\u00f4i \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00f4ng ty v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. H\u1ecd c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p n\u1ebfu c\u00f3 c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 ho\u1eb7c \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu \u0111\u1ec3 truy c\u1eadp th\u00f4ng tin. H\u00e3y nh\u1edb r\u1eb1ng, \u1edf giai \u0111o\u1ea1n n\u00e0y h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e3 so s\u00e1nh s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. V\u00ec v\u1eady, doanh nghi\u1ec7p ph\u1ea3i tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng c\u00e1c c\u00e2u h\u1ecfi v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 cho h\u1ecd nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<h3 id=\"dam-phan-va-quyet-dinh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Dam_phan_va_quyet_dinh\"><\/span>\u0110\u00e0m ph\u00e1n v\u00e0 quy\u1ebft \u0111\u1ecbnh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u1ede giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng g\u1ea7n nh\u01b0 \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. T\u00f9y thu\u1ed9c v\u00e0o t\u00ednh ch\u1ea5t \u01b0u \u0111\u00e3i c\u1ee7a doanh nghi\u1ec7p, h\u1ecd c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u \u0111\u00e0m ph\u00e1n v\u1ec1 gi\u00e1 c\u1ea3, \u0111i\u1ec1u kho\u1ea3n mua h\u00e0ng ho\u1eb7c c\u1ea3 hai. Nh\u01b0ng c\u00f4ng b\u1eb1ng m\u00e0 n\u00f3i th\u00ec h\u1ecd c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng \u1edf giai \u0111o\u1ea1n n\u00e0y.<\/p>\n<h3 id=\"ban-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ban_hang\"><\/span>B\u00e1n h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn. M\u1ee5c ti\u00eau c\u1ee7a giai \u0111o\u1ea1n b\u00e1n h\u00e0ng l\u00e0 khai th\u00e1c chuy\u1ec3n \u0111\u1ed5i v\u00e0 bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n.<\/p>\n<h3 id=\"mua-lai\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Mua_lai\"><\/span>Mua l\u1ea1i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Giai \u0111o\u1ea1n b\u00e1n h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 ph\u1ea7n cu\u1ed1i c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng. S\u1ebd s\u1edbm \u0111\u1ebfn l\u00fac h\u1ee3p \u0111\u1ed3ng mua b\u00e1n \u0111\u01b0\u1ee3c gia h\u1ea1n. B\u00e2y gi\u1edd kh\u00e1ch h\u00e0ng ph\u1ea3i quy\u1ebft \u0111\u1ecbnh xem h\u1ecd c\u00f3 mu\u1ed1n ti\u1ebfp t\u1ee5c v\u1edbi c\u00f9ng m\u1ed9t ng\u01b0\u1eddi b\u00e1n hay kh\u00f4ng. N\u1ebfu v\u1eady, c\u00f3 th\u1ec3 s\u1ebd c\u00f3 m\u1ed9t v\u00f2ng \u0111\u00e0m ph\u00e1n m\u1edbi v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 c\u00e1c \u0111i\u1ec1u kho\u1ea3n mua h\u00e0ng, sau \u0111\u00f3 l\u00e0 gia h\u1ea1n ho\u1eb7c mua l\u1ea1i.<\/p>\n<p style=\"text-align: justify\">Nh\u01b0 \u0111\u00e3 n\u00f3i, nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00f4ng tr\u1ea3i nghi\u1ec7m k\u00eanh b\u00e1n h\u00e0ng nh\u01b0 m\u00f4 t\u1ea3 \u1edf tr\u00ean. Nhi\u1ec1u h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u00f3 th\u1ec3 k\u1ebft th\u00fac \u1edf giai \u0111o\u1ea1n b\u00e1n h\u00e0ng, trong khi nh\u1eefng h\u00e0nh tr\u00ecnh kh\u00e1c c\u00f3 th\u1ec3 \u0111\u1ee7 ph\u1ee9c t\u1ea1p \u0111\u1ec3 c\u1ea7n nhi\u1ec1u b\u01b0\u1edbc h\u01a1n n\u1eefa. Tuy nhi\u00ean, khu\u00f4n kh\u1ed5 tr\u00ean c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i cho h\u1ea7u h\u1ebft c\u00e1c m\u00f4 h\u00ecnh kinh doanh.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"6 Giai \u0111o\u1ea1n trong ph\u1ec5u b\u00e1n h\u00e0ng\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/05\/3-sau-giai-doan-trong-pheu-ban-hang.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"vai-tro-cua-pheu-ban-hang-trong-kinh-doanh\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Vai_tro_cua_pheu_ban_hang_trong_kinh_doanh\"><\/span>Vai tr\u00f2 c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng trong kinh doanh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"thong-diep-phu-hop-va-kip-thoi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thong_diep_phu_hop_va_kip_thoi\"><\/span>Th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u00e0 k\u1ecbp th\u1eddi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t k\u00eanh b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p cho ph\u00e9p c\u00e1c marketer hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u01b0\u1eddng tr\u01b0\u1edbc nh\u1eefng c\u00e2u h\u1ecfi c\u0169ng nh\u01b0 nghi ng\u1edd m\u00e0 h\u1ecd c\u00f3 th\u1ec3 c\u00f3 \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau. Nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o v\u00e0 truy\u1ec1n t\u1ea3i c\u00e1c th\u00f4ng \u0111i\u1ec7p Marketing ph\u00f9 h\u1ee3p v\u00e0 k\u1ecbp th\u1eddi t\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<h3 id=\"lien-ket-tiep-thi-va-ban-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Lien_ket_tiep_thi_va_ban_hang\"><\/span>Li\u00ean k\u1ebft ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Trong tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng c\u00f3 th\u1eafc m\u1eafc v\u00e0 kh\u00f4ng th\u1ec3 li\u00ean h\u1ec7 v\u1edbi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, h\u1ecd v\u1eabn c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin m\u00ecnh mu\u1ed1n th\u00f4ng qua Marketing ti\u1ebfp c\u1eadn. Ph\u1ec5u b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 cho ph\u00e9p c\u00e1c marketer tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1edbm trong qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n<h3 id=\"tiet-kiem-thoi-gian-va-cong-suc\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tiet_kiem_thoi_gian_va_cong_suc\"><\/span>Ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t ph\u1ec5u b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 cho ph\u00e9p c\u00e1c marketer s\u1edbm l\u1ecdc ra nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 nhu c\u1ea7u, \u0111\u1ed3ng th\u1eddi t\u1eadp trung s\u1ed1 ti\u1ec1n marketing qu\u00fd gi\u00e1 v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n cao nh\u1ea5t.<\/p>\n<h2 id=\"cach-xay-dung-pheu-ban-hang-hieu-qua\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cach_xay_dung_pheu_ban_hang_hieu_qua\"><\/span>C\u00e1ch x\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/li>\n<li>Thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/li>\n<li>T\u1ea1o m\u1ed9t landing page tuy\u1ec7t v\u1eddi<\/li>\n<li>T\u1ea1o chi\u1ebfn d\u1ecbch email m\u1ea1nh m\u1ebd<\/li>\n<li>Theo d\u00f5i<\/li>\n<\/ol>\n<h3 id=\"phan-tich-khach-hang-hien-tai\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Phan_tich_khach_hang_hien_tai\"><\/span>Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t ph\u1ec5u b\u00e1n h\u00e0ng t\u1ed1t \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u00e0ng thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c nhi\u1ec1u d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng th\u00ec k\u00eanh b\u00e1n h\u00e0ng s\u1ebd c\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n<p style=\"text-align: justify\">C\u00e1c marketer c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u00edch c\u1ef1c li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 theo d\u00f5i t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p. Ph\u00e2n t\u00edch v\u1ec1 kh\u00e1ch h\u00e0ng n\u00ean bao g\u1ed3m c\u00e1c \u0111i\u1ec3m y\u1ebfu, nhu c\u1ea7u, m\u1ee5c ti\u00eau, nguy\u1ec7n v\u1ecdng v\u00e0 gi\u1ea3i ph\u00e1p tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a h\u1ecd. Th\u00f4ng qua d\u1eef li\u1ec7u n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng gi\u1ed1ng nhau v\u00e0 \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<h3 id=\"thu-hut-doi-tuong-muc-tieu\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thu_hut_doi_tuong_muc_tieu\"><\/span>Thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0o ph\u1ec5u b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p, c\u00e1c marketer c\u1ea7n thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn. S\u1eed d\u1ee5ng n\u1ed9i dung h\u1ea5p d\u1eabn \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1ea3m b\u1ea3o r\u1eb1ng nhu c\u1ea7u c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u1ebft v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng th\u00f4ng qua c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed1t l\u00e0nh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify\">N\u1ed9i dung \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 n\u1ed9i dung t\u1ef1 nhi\u00ean (b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng tr\u1ea3 ph\u00ed, b\u00e0i \u0111\u0103ng tr\u00ean blog, b\u1ea3n tin email, SEO) c\u0169ng nh\u01b0 n\u1ed9i dung tr\u1ea3 ph\u00ed (qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau, n\u1ed9i dung c\u00f3 \u1ea3nh h\u01b0\u1edfng). T\u00ecm c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung n\u00e0y v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 li\u00ean quan ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3 id=\"tao-mot-landing-page-tuyet-voi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tao_mot_landing_page_tuyet_voi\"><\/span>T\u1ea1o m\u1ed9t landing page tuy\u1ec7t v\u1eddi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">T\u1ea5t c\u1ea3 n\u1ed9i dung s\u1ebd d\u1eabn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn m\u1ed9t n\u01a1i n\u00e0o \u0111\u00f3 \u2013 th\u00f4ng th\u01b0\u1eddng l\u00e0 landing page. \u0110\u00e2y l\u00e0 n\u01a1i m\u00e0 marketer c\u1ea7n t\u1ea1o \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean v\u1edbi h\u1ecd. M\u1ed9t trang \u0111\u00edch tuy\u1ec7t v\u1eddi cho bi\u1ebft doanh nghi\u1ec7p l\u00e0 ai, nh\u1eefng g\u00ec doanh nghi\u1ec7p cung c\u1ea5p v\u00e0 nh\u1eefng nhu c\u1ea7u doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft. Trang \u0111\u00edch c\u0169ng c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch truy c\u1eadp b\u1eb1ng c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u li\u00ean h\u1ec7 nh\u01b0 \u0111\u1ecba ch\u1ec9 email. Cu\u1ed1i c\u00f9ng nh\u01b0ng r\u1ea5t quan tr\u1ecdng, trang \u0111\u00edch ph\u1ea3i c\u00f3 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u01b0a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111i s\u00e2u h\u01a1n v\u00e0o ph\u1ec5u b\u00e1n h\u00e0ng.<\/p>\n<h3 id=\"tao-chien-dich-email-manh-me\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Tao_chien_dich_email_manh_me\"><\/span>T\u1ea1o chi\u1ebfn d\u1ecbch email m\u1ea1nh m\u1ebd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Sau khi n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u00f4ng tin email t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, h\u00e3y thu h\u00fat h\u1ecd b\u1eb1ng chi\u1ebfn d\u1ecbch email m\u1ea1nh m\u1ebd. M\u1ed9t chi\u1ebfn d\u1ecbch email t\u1ed1t b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gi\u00fap h\u1ecd hi\u1ec3u s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o. Ch\u1ec9 sau \u0111\u00f3 m\u1edbi c\u00f3 th\u1ec3 ti\u1ebfn t\u1edbi cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n. T\u1eadp trung v\u00e0o vi\u1ec7c truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng thay v\u00ec ch\u1ec9 t\u1ea5n c\u00f4ng h\u1ecd b\u1eb1ng nh\u1eefng l\u1eddi gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m th\u00f4 thi\u1ec3n.<\/p>\n<h3 id=\"theo-doi\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Theo_doi\"><\/span>Theo d\u00f5i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Sau khi kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, h\u1ecd s\u1ebd kh\u00f4ng r\u1eddi kh\u1ecfi ph\u1ec5u b\u00e1n h\u00e0ng. Thay v\u00e0o \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n gi\u1eef ch\u00e2n h\u1ecd quay l\u1ea1i mua h\u00e0ng v\u00e0o l\u1ea7n t\u1edbi b\u1eb1ng c\u00e1ch cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi. Kh\u00edch h\u1ecd quay l\u1ea1i th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u1ea1i v\u00e0 th\u00f4ng tin s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u1edbi.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"C\u00e1ch x\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/05\/4-cach-xay-dung-pheu-ban-hang.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"cac-chi-so-do-luong-hieu-qua-pheu-ban-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Cac_chi_so_do_luong_hieu_qua_pheu_ban_hang\"><\/span>C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ph\u1ec5u b\u00e1n h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>\n<p style=\"text-align: justify\">S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Leads): \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0 SEO, qu\u1ea3ng c\u00e1o, l\u01b0\u1ee3t like, comment,&#8230;<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate): T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ho\u00e0n th\u00e0nh t\u1eebng giai \u0111o\u1ea1n trong ph\u1ec5u b\u00e1n h\u00e0ng<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">Gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng (Average Customer Value): Doanh thu trung b\u00ecnh m\u00e0 m\u1ed7i kh\u00e1ch h\u00e0ng mang l\u1ea1i cho doanh nghi\u1ec7p trong su\u1ed1t v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">T\u1ef7 l\u1ec7 tho\u00e1t kh\u1ecfi ph\u1ec5u (Dropout Rate): T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi kh\u1ecfi ph\u1ec5u b\u00e1n h\u00e0ng \u1edf m\u1ed9t giai \u0111o\u1ea1n n\u00e0o \u0111\u00f3. Gi\u00fap x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n khi\u1ebfn kh\u00e1ch h\u00e0ng m\u1ea5t h\u1ee9ng th\u00fa v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p kh\u1eafc ph\u1ee5c.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (Retention Rate): T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ti\u1ebfp theo.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\">L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI): T\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c so v\u1edbi s\u1ed1 ti\u1ec1n \u0111\u1ea7u t\u01b0 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n<h2 id=\"sai-lam-thuong-gap-khi-xay-dung-pheu-ban-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Sai_lam_thuong_gap_khi_xay_dung_pheu_ban_hang\"><\/span>Sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi x\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"hieu-lam-ve-ban-chat-cua-pheu-ban-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Hieu_lam_ve_ban_chat_cua_pheu_ban_hang\"><\/span>Hi\u1ec3u l\u1ea7m v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Nhi\u1ec1u ng\u01b0\u1eddi l\u1ea7m t\u01b0\u1edfng r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd di chuy\u1ec3n qua t\u1eebng giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u m\u1ed9t c\u00e1ch tuy\u1ebfn t\u00ednh. Tuy nhi\u00ean, th\u1ef1c t\u1ebf l\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 di chuy\u1ec3n qua l\u1ea1i gi\u1eefa c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 &#8220;r\u01a1i&#8221; ra kh\u1ecfi ph\u1ec5u ho\u00e0n to\u00e0n.<\/p>\n<p style=\"text-align: justify\">Vi\u1ec7c thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 quan tr\u1ecdng, nh\u01b0ng c\u0169ng c\u1ea7n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng h\u1ecd v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd chuy\u1ec3n \u0111\u1ed5i \u1edf c\u00e1c giai \u0111o\u1ea1n sau c\u1ee7a ph\u1ec5u. Ph\u1ec5u b\u00e1n h\u00e0ng cung c\u1ea5p nhi\u1ec1u d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m y\u1ebfu trong ph\u1ec5u v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3. C\u00e1c marketer kh\u00f4ng n\u00ean b\u1ecf qua y\u1ebfu t\u1ed1 n\u00e0y.<\/p>\n<h3 id=\"bo-qua-tam-quan-trong-cua-viec-nuoi-duong-khach-hang-tiem-nang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Bo_qua_tam_quan_trong_cua_viec_nuoi_duong_khach_hang_tiem_nang\"><\/span>B\u1ecf qua t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">N\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng h\u1ecd cho \u0111\u1ebfn khi h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng. N\u1ebfu kh\u00f4ng c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111ang b\u1ecf l\u1ee1 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i h\u1ecd. Vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u0169ng c\u1ea7n c\u00f3 th\u1eddi gian. Doanh nghi\u1ec7p kh\u00f4ng n\u00ean b\u1ecf cu\u1ed9c n\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng mua h\u00e0ng ngay l\u1eadp t\u1ee9c.<\/p>\n<h3 id=\"thieu-loi-keu-goi-hanh-dong-cta\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Thieu_loi_keu_goi_hanh_dong_CTA\"><\/span>Thi\u1ebfu l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed7i b\u01b0\u1edbc trong ph\u1ec5u b\u00e1n h\u00e0ng n\u00ean c\u00f3 m\u1ed9t CTA r\u00f5 r\u00e0ng \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c hi\u1ec7n b\u01b0\u1edbc ti\u1ebfp theo. CTA n\u00ean ng\u1eafn g\u1ecdn, s\u00fac t\u00edch v\u00e0 mang m\u1ed9t ch\u00fat g\u1ea5p g\u00e1p.<\/p>\n<h3 id=\"khong-theo-doi-va-toi-uu-hoa\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Khong_theo_doi_va_toi_uu_hoa\"><\/span>Kh\u00f4ng theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng th\u01b0\u1eddng xuy\u00ean v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u1edf m\u1ed7i b\u01b0\u1edbc trong ph\u1ec5u b\u00e1n h\u00e0ng. Th\u00f4ng qua \u0111\u00f3, marketer c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m y\u1ebfu trong ph\u1ec5u b\u00e1n h\u00e0ng v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" alt=\"Sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi x\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng\" src=\"https:\/\/www.pace.edu.vn\/uploads\/news\/2024\/05\/5-sai-lam-thuong-gap-khi-xay-dung-pheu-ban-hang.jpg\" style=\"width: 1000px;height: 525px\"><\/p>\n<h2 id=\"mot-so-cau-hoi-thuong-gap-ve-pheu-ban-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Mot_so_cau_hoi_thuong_gap_ve_pheu_ban_hang\"><\/span>M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 ph\u1ec5u b\u00e1n h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"pheu-ban-hang-co-phai-la-hoat-dong-marketing-khong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Pheu_ban_hang_co_phai_la_hoat_dong_Marketing_khong\"><\/span>Ph\u1ec5u b\u00e1n h\u00e0ng c\u00f3 ph\u1ea3i l\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">C\u00f3 v\u00e0 kh\u00f4ng. \u1ede c\u00e1c c\u1ea5p cao nh\u1ea5t c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng, \u0111\u1ed9i ng\u0169 marketing tham gia r\u1ea5t nhi\u1ec1u v\u00e0o vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng mua h\u00e0ng. \u1ede gi\u1eefa, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng b\u01b0\u1edbc v\u00e0o \u0111\u1ec3 ch\u1ed1t giao d\u1ecbch. \u1ede ph\u00eda d\u01b0\u1edbi, nh\u00f3m marketing l\u1ea1i can thi\u1ec7p \u0111\u1ec3 hy v\u1ecdng kh\u01a1i d\u1eady s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3 id=\"ai-can-pheu-ban-hang\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Ai_can_pheu_ban_hang\"><\/span>Ai c\u1ea7n ph\u1ec5u b\u00e1n h\u00e0ng?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n ph\u1ec5u b\u00e1n h\u00e0ng v\u00ec m\u1ecdi h\u1ecd \u0111\u1ec1u c\u00f3 kh\u00e1ch h\u00e0ng. Ph\u1ec5u b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch cho t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty, b\u1ea5t k\u1ec3 quy m\u00f4 ho\u1eb7c ng\u00e0nh ngh\u1ec1 g\u00ec.<\/p>\n<h3 id=\"khi-nao-pheu-ban-hang-khong-hoat-dong\" style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"Khi_nao_pheu_ban_hang_khong_hoat_dong\"><\/span>Khi n\u00e0o ph\u1ec5u b\u00e1n h\u00e0ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Ph\u1ec5u b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng n\u1ebfu n\u00f3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c thi k\u00e9m. N\u1ebfu kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau marketing r\u00f5 r\u00e0ng c\u0169ng nh\u01b0 nh\u1eafm m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p v\u00e0 n\u1ed9i dung h\u1ea5p d\u1eabn, ph\u1ec5u b\u00e1n h\u00e0ng kh\u00f3 c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c gi\u1eef h\u1ecd \u1edf l\u1ea1i ph\u1ec5u.<\/p>\n<p style=\"text-align: justify\">Ph\u1ec5u b\u00e1n h\u00e0ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t khi ch\u00fang \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u00e3 x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng n\u1ed9i dung marketing h\u1ea5p d\u1eabn. N\u1ebfu kh\u00f4ng c\u00f3 ba nguy\u00ean l\u00fd c\u01a1 b\u1ea3n n\u00e0y, c\u00e1c k\u00eanh b\u00e1n h\u00e0ng c\u00f3 xu h\u01b0\u1edbng b\u1ecb r\u00f2 r\u1ec9 \u2013 ch\u00fang s\u1ebd lo\u1ea1i b\u1ecf c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u01b0\u1edbc khi chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n.<\/p>\n<p>Ngu\u1ed3n: <a href=\"https:\/\/www.ckconitsha.com\/vn\/\">https:\/\/www.ckconitsha.com\/vn\/<\/a> T\u00e1c gi\u1ea3: <a href=\"https:\/\/www.ckconitsha.com\/vn\/author\/nguyenlandung\">Nguy\u1ec5n L\u00e2n d\u0169ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ed1i c\u1ea3nh b\u00e1n h\u00e0ng kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n nh\u01b0ng k\u00eanh b\u00e1n h\u00e0ng th\u00ec kh\u00f4ng. H\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua kh\u00f4ng c\u00f2n \u0111i theo con \u0111\u01b0\u1eddng th\u1eb3ng t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn c\u00e2n nh\u1eafc mua h\u00e0ng n\u1eefa. Trong th\u1ef1c t\u1ebf, m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i \u0111i \u0111\u01b0\u1eddng v\u00f2ng r\u1ea5t nhi\u1ec1u. Ph\u1ec5u b\u00e1n h\u00e0ng l\u00e0 g\u00ec? Ph\u1ec5u b\u00e1n h\u00e0ng (Sales&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-11996","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/11996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/comments?post=11996"}],"version-history":[{"count":2,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/11996\/revisions"}],"predecessor-version":[{"id":12014,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/posts\/11996\/revisions\/12014"}],"wp:attachment":[{"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/media?parent=11996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/categories?post=11996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ckconitsha.com\/vn\/wp-json\/wp\/v2\/tags?post=11996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}